Help Me Choose! Japan’s Trending Makeup #2: Yurippa’s Repeat Cosmetic Pickups♡

05.June.2019 | FASHION / FEATURES

This is my first ever series I’ve ever been put in charge of as a writer and model.

 

As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.

▽Skincare

The first thing I should mention is my skin type.

・I have tough skin and so it doesn’t blemish easily

・It becomes dull when I have lack of sleep

・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone)

 

Like this.

 

Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.)

 

Finally, you’ll be happy to know that these can be used during all seasons.

 

So, ready to give it a go?

 

▶︎Dior Capture Youth Series

Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types.

 

1. Intense Rescue Oil (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

(Effective against dry skin and helps maintain moisture. Supplements lipids.)

 

2. Glow Booster (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

(Rich in Vitamin C. Leaves skin glowing and feeling invigorated.)

 

For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series.

Enzyme Solution (150ml) – ¥7,452 *Photo is my own. Price shown is as was on the day of purchase.

 

For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky.

Capture Youth Age-Delay Advanced Creme (50ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective!

 

▶︎FEMMUE

5. Lumière Vital C  (30ml) – ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

6. Ideal Oil (30ml) – ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

 

FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me!

 

I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily.

 

▶︎dear mayuko

7. Innocent Skin Serum (20ml) – ¥8,424 *Photo is my own. Price shown is as was on the day of purchase.

 

This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy.

 

Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡

 

▶︎Kiehls

4. Kiehl’s Ultra Face Cream (49g) – ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it.

 

8. Kiehl’s Ultra Face Cleanser – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This can be used on any skin time. (It’s also good for people with eyelash extensions!)

 

It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust.

 

▽Cosmetics

Be sure to check out my recommended lipsticks from last time too!

https://www.moshimoshi-nippon.jp/183569

 

 

▶︎CANMAKE

8. Quick Lash Curler (Transparent Type) – ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too!

 

▶︎BIODERMA

2. Sensibio H2O – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺

 

▶︎M.A.C

1. Strobe Cream Peachlite – ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses!

 

▶︎Primavista

3. Long Keep Base UV – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.)

 

As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them.

 

▶︎YSL

5. TOUCHE ÉCLAT BLUR PRIMER 1 – ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss.

 

10. LE CUSHION ENCRE DE PEAU B30 – ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too!

 

▶︎MIMURA

4. Smooth Skin Cover – ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡

 

 

▶︎LANCOME

6. Grandiôse Mascara (Volume Type) BK – ¥4,200 (Before Tax)

The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡

 

 

▶︎CLINIQUE

7. Lash Power Mascara Long-Wearing Formula BK – ¥3,780

We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡

 

 

▶︎MAYBELLINE

9. Hyper Sharp Liner BK – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP!

 

 

What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend.

 

A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself.

 

My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self.

 

Be sure to reference this last, and thank you for reading! Until next time ☺

 

 

Writer / Model  Yuri Suganuma
Photographer  / Hikari Shibata

Translator / Joshua Kitosi-Isanga

 

TALENT PROFILE

Yuri Suganuma

Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.

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  • Help Me Choose! Japan’s Trending Makeup: #1 Lipsticks Loved by Everyone!

    22.March.2019 | FASHION / FEATURES

    This is my first ever series I’ve ever been put in charge of as a writer and model.

    Moshi Moshi Nippon is where I start!

     

    To briefly explain my makeup history, I first became interested in makeup when I was in elementary school after I went to a drugstore and saw cosmetics all lined up. After entering middle school, I was an awkward girl hooked on eyeshadows. I realised in high school that unique people get a lot of attention, and so I wanted to learn more about makeup. Every week, if I had a free moment, I’d pop down to the department store and little by little, deepened my knowledge about cosmetics. At around the age of 22 or 23, I achieved my certification as a “Cosmetics/ Skincare Meister”. (There’s still a lot to learn though…)

     

    At 23, I started writing a series of my own about makeup!
    Even if it’s just a little bit, I want everyone to feel like they can use my articles to help themselves find their favourite cosmetics.

     

    As this is my first ever business, I was obviously quite nervous about a few things.

     

    As the impression that makeup leaves, and everyone’s individual tastes can always completely change in an instant, I made this report which puts the spotlight on lipsticks that are suitable for a range of people!

     

    These are recommendations by Yurippa!

    These lipsticks are perfect for spring and summer!

    If you’re looking for stylish yet affordable lipsticks, join me and take a peak of my world of makeup through my eyes!

     

    ▽ Yurippa’s recommended lipsticks!

    3CE  MOOD RECIPE MATTE LIP COLOR #909 ¥2160

    Feels like a cream when you spread it on your lips.

    A matte finish colour that sticks to your lips.

    Very good colouring

    Slightly deep red coral…

    Gives an adult-like impression!

    Coordination ideas: Perfect highlight for an all black outfit or a white shirt, or all navy look. I think it would make a great contrast with blue!

    Suitable for all skin types (yellow base, blue base)

    No matter where you go, you’ll be complimented for your lipstick coordination ♡

    To buy this, search for ”3ce” lipstick

    It’ll be somewhere around the 4th or 5th link down. Look out for the product number #909.

    This is a very popular lipstick!

     

    ・another item・

     

    M・A・C

    (Left)Dubonnet ¥3240

    Matte finish wine purple colour.

    Deep with an edgy finish.

    M・A・C lipstick colours are very defined and difficult to rub off!

    You don’t even need to top up very much throughout the day.

     

    (Right)Chili (MINI size) ¥1404

    This is an orange brown matte lipstick.

    There are many models these days who use this colour.

    If you are not sure what colour suits you, you can play it safe with this.

    All these lipsticks smell like vanilla.

    ※M・A・C lipstick is sold at some stores.

     

    CHANEL Rouge, Allure, Velvet series ¥4536

    These are also matte lipsticks.

    If you compare the feel of 3CE and M・A・C lipsticks, you’ll find they both have a different matte texture.

    You can really feel the moisture in this!!

    A smooth, matte finish.

    I’m way too keen on this series. I mainly have lipsticks from the colour version.

    The texture, quality of colour, and the exquisite choice of colour is what makes this lipstick so addictive!

     

     

    (Left)No.58 Rouge Vie

    Deep, strong red

    (Right)No.61 La Secrete

    Salmon pink

     

    ▽2019 Perfect for spring and summer Lip

    ADDICTION  Lipstick Sheer 003 cherry cherry ¥3024

    Finally here’s a non-matte lipstick that I like! Haha…

    But despite I love matte lipsticks so much, this lipstick just has the cutest texture! I fell in love with it at first sight.

    The transparency is perfect for the shade of red.

    Despite the strong red colour, it is rather transparent, giving a “pop” look.

    The more you apply, the cuter your lips!

    How about wearing a white shirt to match your red lips?

    …or a patterned shirt, woven bag and denim bottoms??

    Allow yourself to be driven by the wild feeling of spring and summer fashion. This lipstick is a must for your handbag!

    I really want to wear cherry earrings to match the lipstick!

     

    shiro ginger lip butter(lip gloss)9C06 copper brown  ¥4104

    A matte brown-orange.

    This is quite a fashionable colour that will make you appear more like an adult.

    A lip balm and gloss in one! No need to apply a balm as a base to stop your lips from drying out.

    The shade is rather nice and the colouring is perfect.

    The small touch of gloss will make you seem more adult-like ♡

    It has a smooth texture and spreads smoothly!

    The natural scent of ginger makes it seem just like an organic cosmetics product like “shiro”.

    Look no further for a lipstick you can use all year round!

    The new colours came out on 7th March as a product not just for spring and summer, but also autumn and winter.

     

    Celvoke  Enthrall gloss 03 ¥3024

    Orange/brown, glossy and plenty of moisture.

    This will give you the plump lips that every girl wants!

    As the colour is quite toned-down and dark, use a subtle amount of eyeshadow,  give your cheeks a matte finish and your lips will become the glossy accent to finish your look!

     

    ▽ Stylish yet affordable!

    CANMAKE Lip Tint Matte 03 rose ¥650

    This is a rather girly rose pink.

    Although this is a strong-coloured lip tint, it holds moisture so you don’t have to worry about your lips drying out.

    Spreads completely over your lips perfectly.

    You would look so cute if you combined this with a floral outfit or gingham checks♡

     

    01 coral

    04 Terracotta red

     

    ・INTEGRATE Silky Matte Lip(Lip/cheek colour)PK384 ¥1296

    Bright coral with a slight glossy semi-matte finish.

    This is a fresh colour which will brighten your face.

    Enjoy the light texture as you apply it.

    As you can colour both your cheeks and your lips with this lipstick, this is perfect for those of you with busy mornings or those of you who are not good at makeup and are uncertain of how to balance colours!

    This is an easy way to achieve a balanced look!

     

    ~ <Extra!> If you get your hands on this you should celebrate! ~

    Pat McGrath is a hair and makeup artist. She owns the makeup brand “Pat McGrath”♡

    She still hasn’t been to Japan.

    She is involved in famous fashion show brands and collections and is a hair and makeup specialist.

    From the packet design, these products overflow with cuteness!

    The smooth matte lipstick is absolutely perfect when it comes to durability and colour.

    This high-quality lipstick is a leading lipstick ー no doubt about it!

    Just how people buy CDs because of the awesome CD designs, you might end up getting this just for the packaging!

     

    ・Pat McGrath MATTETRANCE LIPSTICK

    Elson 2  (The Perfect Red) ¥4752

    Omi (Mid-tone Rose) ¥4752

    (The packaging and the lipstick are just so beautiful!)

    You can purchase these online.

    I don’t think there’s many people who use these lipsticks!

    If you have them, you can boast about your fashion to others! ☺︎

    That’s all!

     

    …and that wraps up my personal lipstick report!

    I didn’t even realise that I wrote an entire report…

    I want to continue with a second and even third series!

    I aim to write these reports in a style that creates a close connection with my readers.

    If you want to ask questions or need advice, I’m making an advice corner where you can reach me personally!

    Let’s be friends!

     

     

     

    Writer / Model  Yuri Suganuma

    Photographer    Haruka Yamamoto

    Make & Hair      Yusuke Hashimoto

  • Switching on my silky-smooth and dazzling self with makeup

    26.December.2018 | FASHION

    Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.

     

    The rising root of strength from within

    Just a spoonful of wildness – without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it.

     

    Dignified, feminine

    No soft spot left unturned. By relaxing your face, that gentle femininity will flow out.  That simple and cool girl smile without anything put on will inspire with its transparency.

     

    Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss.

     

    Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector

     

    Source:https://asbs.jp/archives/33688(Japanese)

  • Limited edition lipsticks presented in a book-box from clé de peau BEAUTÉ

    11.November.2018 | FASHION

    The lipstick is presented in a book box, accompanied by an original story, with illustrations by Aiko Fukuda.

    Their corporate logo is an illustration of a key to “Unlock the power of your radiance” for women who wear their genuine lipstick. Two special lipsticks from their collection, selected by texture and color, will be available in this gift set.

    This makes for a gorgeous gift for your loved ones or yourself. Have a wonderful holiday season with lipsticks of clé de peau BEAUTÉ

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    07.September.2022 | FASHION

    Fashion brand badmood, a line of goods inspired by the anime BAD MOOD, has released its first cosmetic line! The anime itself was written by Fukase from SEKAI NO OWARI, who also designed the characters. Four products are available–a shadow palette, gel eyeliner, color change lip balm, and bright sun cream. Products are available at the CREE’MARE online store, 9 CREE’MARE by DHOLIC stores, and the DHOLIC Lumine Omiya store. 

     

    badmood Shadow Palette

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    ・Comes in two textures: Powder and Jelly

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    ・Orange-Brown: ¥2,600 (Tax Included)

     

    badmood Gel Eyeliner

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    ・Sure to keep lines firmly in place without smearing

    ・Includes a pencil sharpener for thinning the tip

    ・01 Matte Black / 02 Chocolate Brown: ¥1,800 (Tax Included)

     

    badmood Color Change Lip Balm

    ・Offers a bright pop of natural color when applied

    ・Moisturizing for those with dry lips

    ・Smooth and easy to use without leaving sticky residue

    ・01 Orange / 02 Grape: ¥2,000 (Tax Included)

     

    badmood Bright Sun Cream

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    ・Easy to match to any skin tone

    ・SPF50+ sure to block harsh ultraviolet rays

    ・Skin Color: ¥2,600 (Tax Included)

     

    Customers will also receive a badmood original tattoo sticker for each product purchased!

    *Available while supplies last.

    *Not available at Rakuten or Qoo10 Official Store.

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    1st Collection Lineup

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    4. Save & Share

     

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  • Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

    10.September.2021 | FASHION / MUSIC

    Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

     

    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

    The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

     

    A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

     

    An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

     

    Interview with NiziU

     

    Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

    Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

    Q2. How did you feel after shooting wrapped?

     

    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



    Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


    Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



    Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


    Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

     


    Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

     

    Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

     


    Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

     

    Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



    Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

     

    Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



    Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

     

    Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

  • Maybelline Releases Collaboration Video Featuring Singer and Actor Ryo Nishikido

    04.September.2021 | FASHION

    American cosmetics company Maybelline New York has released a special video for the new NYC x TYO collection, featuring brand ambassador Ryo Nishikido.

     

    Since 2020, Ryo Nishikido has been a brand ambassador for Maybelline New York Japan. Continuing to promote the company, this diverse new collection asks customers to express themselves through eye makeup.

     

    Special Collaboration Video


     

    The video is set in a fictional city inspired by New York, with its excitement and sophistication, and Tokyo, with its incredible modernity. The central model is Tina Koyama, who also works as a TV personality and DJ. The project was directed by YUANN, a filmmaker from creative team kidzfrmnowhere, who is active both in Japan and abroad.


    Comment from Ryo Nishikido

    “This is my second year with Maybelline and I’m excited to start this new project! I wanted to build a bridge between this staple New York brand and the Japanese people. With that in mind, I was inspired to create metallic, glitter-filled mascara and eyeliner, partially inspired by Maybelline’s branding. If you happen to see these new products at the store, please pick them up! I want as many people as possible to enjoy them!”

  • Yojiya Matcha Cosmetic Blotting Paper Releasing This Summer

    26.June.2021 | FASHION

    Kyoto-based cosmetic brand Yojiya is set to release its seasonal summer matcha cosmetic blotting paper online on July 1. Pre-orders opened on Monday along with a present campaign that’s running until the release date.

    Matcha Oil Blotting Paper

    Free limited-edition slim clear bottle for the first 50 people who spend over ¥8,000

    Exclusive pre-order set

    Yojiya’s oil blotting paper is a popular product. Every summer, they release it in special limited-time scents, with this year seeing the paper infused with Uji matcha leaves.

  • Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection

    09.June.2021 | FASHION

    Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.

     

     

    ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)

    hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)

    petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)

    The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.


    Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.

     

    Don’t miss out on this special new collection by Shu Uemura.

  • Dolce & Gabbana Releases Japan Limited-Edition Blush

    16.March.2021 | FASHION

    Dolce & Gabbana Beauty is releasing a pink blush with special packaging that’s exclusive Japan. Pre-orders ran from March 10-15, with nationwide sale set to open in Japan on July 22.

    Dolce & Gabbana Blush of Roses Luminous Cheek Colour – Love Collector | ¥6,300 (Before Tax)

     

    Bonus items depending on how much you spend

    Dolce Shimo Matte Liquid Lip Colour 9 / Blush of Roses Luminous Cheek Colour 200

     

    The cheek blush up close

    Dolce & Gabbana’s “Blush of Roses Luminous Cheek Colour Love Collector” is exclusive to Japan, Russia, South Korea, and Thailand. It adds a cute and bright natural complexion to the cheeks. The packaging features an engraving of the city of Tokyo. The brand is also holding a campaign for customers to receive the Dolce Shimo Matte Liquid Lip Colour 9 mini lipstick and Blush of Roses Luminous Cheek Colour 200 mini blush depending on how much they spend.

  • Evangelion Cosmetic Collection Launching to Promote Upcoming Anime Film ‘Thrice Upon a Time’

    04.March.2021 | ANIME&GAME / FASHION

    A new Evangelion cosmetic collection is set to launch from March 13 in collaboration with the lottery draw cosmetic series Coffret to celebrate the release of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time.

    EVANGELION coffret collection

     

     

    The makeup palette features designs and colours inspired by the Evangelion pilots Asuka Langley Soryu, Rei Ayanami, and Mari Illustrious Makinami. The collection also includes loose powder based on the A.T. Field, lip gloss inspired by the characters, and a collection of two-coloured face blushes centred on Japan’s Evangelion Store mascot Yurushito.

     

    As part of the lottery draw, those lucky enough to win the “Last One” prize can win a stand mirror with special illustrations of Asuka, Rei and Mari. There is also a chance of winning 3 sets of makeup palettes by joining the “Doubles Chance” campaign that is being held – links below. An original shopper bag will also be gifted for the first 13 people who purchase 5 lottery draws at once.

     

    Enjoy your daily make up with the Evangelion Coffret collection.

     

    (C)カラー

  • Japanese YouTuber Saaya Releases Oil Rich Tint Lipsticks From Her Brand Lillua

    25.February.2021 | FASHION

    The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.


    Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.

     

    Saaya launched Lillua to support people to become the person they want to be – someone who they love even more than they did yesterday. The brand released its teaser site on February 19 which blew up amongst her fans on social media. Now, the site has fully launched with its first collection of products.

     

    Lillua’s “Oil Rich Tint” is a line-up of glossy lipsticks with a tint effect. The products take into account the reality of wearing face masks everyday by being super easy to apply. They are made using an oil gel which spreads across the lips effortlessly and leaves them feeling soft. They also contain squalane, olive oil, and jojoba oil to moisturise the lips, making them look plump and soft. The collection features four types: 01 Mellow Pink, 02 Gala Deep Red, 03 Lut Terracotta, and 04 Peach Pig.

      

    Oil Rich Tint | ¥1,450 (Before Tax)

     

    01 Melon Pink

    Not just simply cute and sweet – but a romantic pink with a faint dullness to it.

     

    02 Gala Deep Red

    Peak with the ever-popular deep red which captivates and captures a gaze in an instant.

     

    03 Lut Terracotta

    The nuanced colour of the orange-brown terracotta gives your lips a refined look.

     

    04 Peach Pig

    A beautifully joyous natural coral colour you’ll find yourself wanting to use everyday.

     

    Every purchase via Lillua’s official website will gift members a free original postcard. Additionally, the first 1,500 people to order two or more items will receive an original Lillua pouch.

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