Japanese Cosmetic Picture Book: #1―Skin Care & Moisturisation With RMK
Japan is home to a plethora of top-class, high quality cosmetic items. Japanese cosmetics are slowly becoming in-the-know outside the country, but there is still an abundance of products that are unknown to people.
In this new featured article series, we here in the MOSHI MOSHI NIPPON editorial team will showcase products made in Japan that we use. The brands and prices are unrelated to our picks, they are simply items we want to recommend for you to try.
The first items I’ve chosen are two moisturising products by RMK. RMK’s skin care items cater to a variety of skin types and have been enjoyed by Japanese people of all generations for many years. The company renewed their skincare products on April 5 of this year. I tried out the update items for myself, so let’s take a look.
The concept of the new items is “First Sense.” Not only do they ensure your skin stays moist, they also “tailor” your skin to how you want to look.
I’m concerned about the outer part of my nostrils, and so I used the First Sense Hydrating Lotion Fresh, a moisturiser that balances water and oil content of your skin.
The lotion is a new combination of pear extract and sage leaf extract. Using cotton, the first use removes old keratin from the nose, and on the second and third uses it completely soaks into the skin. The white gel spreads well across the skin so feels comfortable. Its orange scent gives you a feeling of freshness in those tired and early mornings. I personally really like the smell, so I use it to relax before I sleep too.
Another item that was renewed was another moisturising item: the Balance Skin Conditioner for sensitive skin. It’s alcohol free and contains hyaluronic acid. The texture makes your skin feel super gentle, moisturising it nice and deep. It contains ingredients that combat dry skin so is good to use when the season changes or to strengthen your skin barrier. It has a citrus and ginger fragrance which is extremely refreshing like the First Sense Hydrating Lotion Fresh. I have used this item when my skin has been drier than usual and when the pollen count has been high in the run up to spring.
RMK items are sold in the cosmetic section of department stores in Japan. They are also sold in Hong Kong, Taiwan and South Korea too, so be sure to check them out.
Writer: Sayuri Mizuno (MMN Editorial Team)
RMK Official Website
Naomi Watanabe Produces Second Cosmetic Collection With Shu Uemura
04.July.2019 | FASHION
The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.
The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.
From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.
The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.
What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.
“unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.
The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.
Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”
naomi for shu uemura collection
“Rouge Unlimited” (2 Colours) – ¥3,200 Each (Before Tax)
“Rouge Unlimited Matte” (2 Colours) – ¥3,200 Each (Before Tax)
“Glow On F” (2 Colours) – ¥2,500 Each (Before Tax) *Can be refilled
“Custom Case II” – ¥700 (Before Tax)
*All products are limited edition colours and come in limited edition packaging
Exclusive Pre-Order: July 3, 2019
Pre-Sale: July 10, 2019
General Pre-Order: July 13, 2019
General Release Date: July 20, 2019
“now me” Pouch
*Obtained by purchasing two or more items from the “naomi for shu uemura collection” priced at over ¥8,000.
Full Details (Japanese): https://bit.ly/2Lqc3WC
Full Details Mobile Site (Japanese): https://bit.ly/2YlF7lH
Japan-limited Givenchy lip glosses that change colour with the pH of your lips!
20.May.2019 | FASHION
Inspired by lights in different scenes, LVMH fragrance brand Parfums Givenchy created the Japan-limited colour Gloss Interdit which will be released for a limited period only from Saturday 1st June 2019.
The revelateur shade lipgloss changes colour according to the pH of your lips! This “colour” will only be sold in Japan!
There are three limited edition colours: Golden Hour, Pink District and Green Light. They represent the beautiful lighting of different everyday scenes. The colours are vivid but yet there is some transparency in their texture, allowing you to make the most out of the natural colour of your lips whilst enjoying the changing colours. This is your chance to stand out with your own beautiful and unique colours.
Gloss Interdit (Japan-limited, 3 limited colours) Lipgloss, 6ml, ￥3,700 + tax
No.17 Golden Hour
With hot yellow as the base colour and sparkling yellow mother-of-pearl to finish the look, your lips will resemble the beautiful dim light of magic hour, which occurs just before sunset. The transparency of the lipgloss will brighten your lips to make them look lighter.
No.18 Pink District
With an orange-pink base colour, an aurora-blue mother-of-pearl main colour makes for a beautiful finish. Just like the neon lights of a fun night out, this is a touch of vivid colour to your lips. The colours change with the reflection of the light because of the aurora pearl. Add a gorgeous touch to your lips!
No.19 Green Light
A fresh green base colour is topped with sparkling green mother-of-pearl. This vivid green colour is enough to steal glances from people passing by. Its natural transparency and the pearl create the image of fresh morning dew. This is one way to give off a fresh impression!
An original recipe for black rose oil *1 has been added into the lip glosses to give the wearer full and supple lips. These glosses will gently wrap around your lips to lock in moisture, making your lips beautiful and plump! A common ingredient in this series is the original recipe absolute colour complex*2, which gives transparency as well as, as we can see, a vivid colouring. The mother of pearl*4 and shiny polymer*4 adds a sparkly eye-catching beautiful touch.
*1 Hybrid rose extract *2 yellow 4 red 202 *3 Titanium oxide*4 BHT, (butylene, ethylene, styrene) copolymer, (ethylene, propylene, styrene) copolymer Hydrogenated Polyisobutene
Eosine* is the ingredient that causes the lip gloss to change colour according to the pH of your lips. If you wish for a more noticeable colour change, we recommend you apply more layers of the lip gloss.
This is your chance for your lips to glisten in the summer in your very own colours!
Gloss Interdit Japan-limited colours
Release: Saturday 1st June 2019
Givenchy brand website: https://www.givenchybeauty.com/jp
Kirby-themed cosmetics lineup “Ichiban Coffret” is coming to Lawson stores!
A character lottery where you are always a winner?! A new Kirby-themed cosmetic goods lottery will arrive at Lawson convenience stores across Japan on Saturday 25th May 2019! The Ichiban Coffret collection consists of goods themed around the game Kirby’s Dream Land.
A flower-themed Kirby original design! This is not available anywhere else. Whether you’re a fan or not, you must see it!
Prize A：Dream cosmetics palette (only one type available), approx. size: 18cm
This cosmetics palette contains six different eyeshadow colours and two different blush colours. Not only is this the perfect colour scheme for the start of summer but the range of colours also makes it easy and suitable for anyone to use! The palette colour scheme is the same as that of the game! Upon opening it, you’ll realise just how cute it is and you’re bound to make use of it every day.
Prize B：Boyoboyo compact (only one type available), approx. size: 7.5cm
This compact takes on the shape of Kirby’s face! This will give a cute, soft and even colour to your cheeks!
Prize C：Dazzling rouge (Two colours available), approx. size: 7cm
Kirby and Waddle Dee ー You can choose from two varieties of rouge lipstick. These easy-to-use lipsticks come in coral and pink ー choose one to brighten up your lips! ♪
Prize D：Kirarin lipgloss (three colours available) , approx. size: 10cm
These lipgloss containers have original designs. The three lipgloss colours are; glossy pink with a reddish tinge, clear pearl, and elegant pink pearl.
E prize：Mildly fragranced hand cream (three varieties available), approx. size: 5cm
There are three types of hand cream: pink floral, blue botanical, and orange garden. Now you have three different hand creams to choose from to suit your daily mood!
Prize F：Multipurpose colourful compacts (5 different colours available), approx. size: 4cm
This is a collection of cute round compacts! Each has a unique colour that is both simple and trendy! The five colours are pink, orange, red, pearl and brown! Each of the colours is a unique blend and has a creamy texture. Depending on the colour, you can also them as eyeshadow, blusher, lipstick, face highlighter and much more!
Last One prize：Coffret pouch, approx size: 25cm
You can fit all the items from the lineup into this bag! There’s also an inside pocket ー what a useful item!
There are just so many cute goods as part of this line up so please check them out!
（C）Nintendo / HAL Laboratory, Inc.
Ichiban Coffret: Kirby’s Dream Land COFFRET COLLECTION
Available at：Lawson convenience stores (and many other places)
Available from： Sat 25th May 2019
※ Some stores may not have some/all of these items in stock. The lineup availability period may vary depending on the shop. The series of goods will no longer be available once stock runs out.
※ The goods may look different from the photos.
※ The details on the lottery and goods lineup are subject to change without notification.
※ “Last One” and “Double Chance” are registered trademarks.
Kirby Face Masks Take Care Of Your Skin While at Home
Now, to celebrate the 28th anniversary of HAL Laboratory and Nintendo’s video game Kirby’s Dream Land this year, Lovisia has revealed its new “Kirby’s Dram Land Face Masks” which will go on sale at variety shops, online sites like Tokyu Hands and Village Vanguard, and elsewhere in Japan on June 19, 2020.
“Pink Lush” is the concept behind the cute pink-coloured masks. The masks themselves are like the characters from the game. Lovisia previously released eye shadow, lipstick, and a mirror as part of the same series in April which proved popular amongst fans.
There are three designs in total: Kirby, Waddle Dee, and Meta Knight, all of which are Instagram-worthy and great as a treat to yourself or a gift to friends.
The masks are made in Japan, and contain collagen, hyaluronic acid, and shea butter, all for their moisturising effects. Each has a soap scent, which will leave your skin smelling fresh and looking cute and soft. The perfect accompaniment to enjoy at home right now.
©Nintendo / HAL Laboratory, Inc. KB20-P2210
Evangelion: 3.0+1.0 Thrice Upon a Time Anime Film Collaborates With Eye Drops Brand Sante FX
Santen Pharmaceutical has teamed up with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to released limited edition versions of its eye drop products Sante FX NEO and Sante FX V+. The products went on sale on June 1, 2020.
The Sante FX series is a popular eye drops brand in Japan. It has previously collaborated with Evangelion in the past, with the last collaboration happening 8 years ago for the promotion of Evangelion: 3.0 You Can (Not) Redo. The product was promoted a series of commercials under the title “Refreshing Feeling Sante FX” which featured Evangelion references. They are doing the same for the new collaboration under the title “New Refreshing Feeling Sante FX.”
Four different models will be released for both the Sante FX NEO and Sante FX V+ eye drops, including Shinji, Asuka, Rei, and Kaworu. Each features an original illustration of the characters along with colours that identify them.
A commercial was released to promote the products featuring narration by Kotono Mitsuishi who voices Misato Katsuragi in Neon Genesis Evangelion.
Sante FX x Evangelion CM
A special website was launched exclusively for the product where Sante FX are carrying out eye tests in Japanese. Users can answer questions to measure the “vigilance” of their eyes. The answers they get will also present them with the Evangelion character they are.
Loosen Up Your Mind and Body With SHIRO’s New Fragrance Bath Oils
04.June.2020 | FASHION
SHIRO is releasing three new bath oils as part of its Fragrance series which serve to loosen up your mind and body. The oils are the perfect accompaniment to a relaxing bath time and protect against dryness during Japan’s rainy season, keeping skin nice and moisturised.
Bath Oils: ¥3,800 (Before Tax)
There are three fragrances to choose from: “Soap” which envelops you in fresh fruits, “White Lily” which has a sophisticated floral scent, and the refreshing and relaxing “White Tea.”
The oils are mixed with sunflower oil and unrefined shea butter from Ghana to leave your skin feeling completely smooth and moisturised after your bath. If you’re looking for some simple yet effective body care, then you can’t go wrong by winding down from the stress of the day with these oils.
Release Date: June 11, 2020
Available: SHIRO Online Store / SHIRO branches in Japan
SHIRO Official Website: https://shiro-shiro.jp/
Clean Japanese Cosmetics Shop MAKANAI to Open in Kagurazaka
01.June.2020 | FASHION
Kagurazaka-based Japanese ‘clean’ beauty brand MAKANAI are set to open up a store in Kagurazaka, Tokyo on June 5, 2020.
The shop interior was designed by up-and-coming Japanese artists and is based around gold leaf.
The decor features gold leaf-incorporated wall and ceiling art, as well as fragments taken from Kutani ware that became damaged when it was being forged in Ishikawa Prefecture. MAKANAI is a place that prides itself on sustainability.
The main centre table, called the “Ritual Bar,” is made using the stump of a lime tree that is hundreds of years old. It is on this luxurious table that various beauty products are to be displayed. The interior designs, which makes use of wood grain, gives the shop a natural feel to it and feels nice to touch together with the products. It’s a simple yet relaxing and welcoming aesthetic that will have you staying in there for a long time without noticing.
The shop has a smart mirror which uses AI to diagnose your skin type, and there are also workshops too such as “Pure Beauty Rituals” where MAKANAI will teach you how to care for your skin. MAKANAI plans to introduce other exciting things too.
Grand Opening Commemoration Set w/ Tote Bag: ¥10,000 (Before Tax)
To commemorate the store’s opening, customers can purchase a set which comes with face lotion, moisturising oil, and face cream. Normally, all of this would cost ¥13,000 (before tax), but for the opening it will be offered at the special price of ¥10,000. It’s a great MAKANAI starter kit.
Experience MAKANAI’s brand concept of clean Japanese cosmetics for yourself at the official store when it opens on June 5.
Address: 3-1 Kagurazaka, Shinjuku, Tokyo
MAKANAI Cosmetics Official Website: https://makanaicosmetics.co.jp/
9 Cute Nail Styles to Inspire Your Self Love and Creativity at Home
With most people stuck in lockdown, many people are taking the time to try out different nail styles right now in Japan. If you’re stuck on what designs to go for, take some inspiration from these 10!
Girly Off Blue Nails | @paakogrm
Mayu has gone for the ever-popular off-blue to create a girly design.
Dalmatian Nails | @fnds23
YUI has incorporated a dalmatian print for a simple yet stylish combination.
Colourful Nails Against The Blue Sky | @bjmmm_13
Koharu’s nails feature a mix of fun colours, patterns, and designs which are sure to cheer her up whenever she’s using her hands and sees them.
Toy Story Nails | @yanagi.ishii
Mai’s Toy Story nails seem as though they’re about to come to life and start talking. Check out those fluffy clouds too.
Demon Slayer | @aiarrn
Rin’s Demon Slayer and turtle shell designs are all hand drawn. Tanjiro and Nezuko look really cute.
Shiny Nails | @jamaicafe_nails
Nao-chan’s nails are made up of various shiny parts which look even cute when the sun shines on them!
Lovely Blanket Nails | @kym__81g
Mayu’s lovely blanket nails are hand drawn and have a soft, gentle aesthetic to them.
Vintage Nails | @pom__a03
Pom’s nails combine off-colours with browns for a vintage look. The polka dots are a sophisticated cute without being overly-kawaii.
Fruit Nails | @runrunyukirun
Yukina’s nails are made up of various cute fruits. She’s serving freshness for the coming summer season.
Use this opportunity while at home to make your own nails cute too!
Tokyo’s New Skin Care Concept Shop SKINCARE LOUNGE BY ORBIS to Open in Omotesando
SKINCARE LOUNGE BY ORBIS is the debut concept shop by Japanese beauty company ORBIS, and it’s set to open in Omotesando this summer. The shop’s teaser website opened on May 13 where information on its conception, special content, interviews with the company’s partners, and more will roll out in the run up to the grand opening.
ORBIS established themselves in 1984, and in 1987 launched their mail-order service. Since then, their mission has been to “create a world filled with people who are true to themselves, think positively, and lead lives of beauty.” They believe in the beauty each of us has inside them and want to unlock its full potential.
SKINCARE LOUNGE BY ORBIS aims to have people learning about their own skin and to unlock its full potential. “Feel,” “Learn,” and “Take” are the keywords of the concept shop.
The shop’s creative directors are Hisato Ogata, who is a designer and innovator at takram, and Momo Kudo of Tokyo-based architecture and interior design studio MMA Inc. They are also supported by George Amano of GEORGE CREATIVE COMPANY.
SKINCARE LOUNGE BY ORBIS has two floors. On the first floor, customers are free to test various products as well as learn about the correct way to look after their skin. The second floor offers skincare treatments, workshops, and various private events. You must be a member on the shop’s official app and book in advance for the second floor services.
If you’re strolling around the Harajuku and Omotesando area this summer, pop into SKINCARE LOUNGE BY ORBIS and learn all there is to know about proper skin care.
SKINCARE LOUNGE BY ORBIS
Address: 5-7-1 Minamiaoyama, Minato Ward, Tokyo
LOUNGE: 10:00 AM-8:00 PM
JUICE BAR: 8:00 AM-8:00 PM
*Please note that the shop is subject to temporary closure
Official Website: http://www.orbis.co.jp/skincarelounge/
Dior Releases Tokyo Pink Colour of its Addict Lip Maximizer
10.May.2020 | FASHION
Parfums Christian Dior opened pre-sales for its 2020 Summer Collection via the official Dior online boutique on Friday.
The line-up features shades for early summer’s blue skies, as well as vivid colours that will stand out against the midsummer rays. Everything in the range screams bright and energetic femininity.
This summer, look forward to applying highly efficient formulas perfect for the season, with textures that feel natural on the skin, glittery shades that reflect the sunlight, and new rules set for healthy summer makeup.
Dior Addict Lip Maximizer 019 Tokyo Pink – ¥3,700
A standout of the collection is the Japan-exclusive Tokyo Pink edition of the Dior Addict Lip Maximizer. It’s a pink that symbolises Tokyoーthe neon lights and feminine beautyーwhile still looking transparent. It’s a clear pink with a delicate glittery look that gives instant volume to the lips the moment it’s put on, serving energetic summer vibes. It has hyaluronic acid on it which keeps them looking moist all day long, as well as collagen and capsaicin.
Dior 5 Couleurs (Colour Games) – ¥7,800 / Diorshow Colour & Contour Duo – ¥3,900
Dior is also releasing limited edition versions of its Dior 5 Couleurs eye palette and eyeliner and eye shadow combo Diorshow Colour & Contour Duo for the summer season.
Summer Collection 2020 “Colour Games”
Pre-Sales: May 8, 2020
Release Date: June 5, 2020 (From May 15, 2020 at select websites)
Official Website: https://www.dior.com/ja_jp
Make Bath Time Even More Special With the New Hair and Body Series From ORBIS
01.May.2020 | FASHION
ORBIS released its new “RELEASE By Touch” series of hair and body products on April 23, 2020.
Since the company’s establishment, ORBIS has striven to bring out the full potential of the skin’s power. Its brand message is “making comfort beautiful.” Their Touch series invites people to love their hair and body by touching and caring for it, leading them to a relaxing, comfortable time.
RELEASE By Touch Shampoo / RELEASE By Touch Conditioner – ¥1,300 (Before Tax)
The hair care items in the new RELEASE By Touch series includes shampoo and conditioner that gently cares for both the hair and scalp.
RELEASE By Touch Body Shampoo – ¥1,000 / RELEASE By Touch Body Wash Glove – ¥1,200 (Before Tax)
Lather your skin and body in thick bubbles and enjoy some body care time.
RELEASE By Touch Bath Towel
When you’re done, wrap yourself in a fluffy towel and feel refreshed after your luxurious bath.
If you’re looking for some personal relaxing bath time then you can’t go wrong with the new RELEASE By Touch series from ORBIS.
RELEASE By Touch Series
Release Date: April 23, 2020
Available: At ORBIS stores in Japan and online
Official Website: https://www.orbis.co.jp/
SHIRO to Release New Alcohol Hand Mist and Hand Gel Sanitisers
16.April.2020 | FASHION
Japanese cosmetic brand SHIRO has announced the release of its new “Hand Refreshing Series” of hand sanitisers that both clean and keep hands moisturised.
The products contain 80% alcohol (*1) and can be used to clean your hands (*2).
We are living in a time when taking care of what you touch and washing your hands is of utmost importance. To make life easier for people, SHIRO has created this new line of skincare products.
Chakrasana Hand Refreshener (80ml) – ¥1,600 (Before Tax) / Alcohol: 65% / Contains: Yuzu Peel / Fragrance: Chakrasana
The Chakrasana Hand Refreshener is a hand mist that was released on April 2, 2020. It ensures your hands are sanitised for going outside, while the use of yuzu peel keeps them moisturised. The fragrance used, “Chakrasana,” is an original blend of fresh orange, spicy cloves, and geraniumsーthe latter of which offers a subtle sweet smell.
Hand Refreshener 80 (80ml) – ¥1,800 (Before Tax) / Alcohol: 80% / Contains: Yuzu Peel / Fragrance: Chakrasana, Sabon
Pre-orders are now open via SHIRO’s online store for their new product Hand Refreshener 80 which will launch on April 20. Another hand mist, this version contains 80% alcohol for even cleaner hands. It comes in two fragrances: the above-mentioned Chakrasana as well as Sabon which has a fresh soapy smell.
Hand Refreshing Gel 80 (200ml) – ¥2,800 (Before Tax) / Alcohol: 80% / Contains: Yuzu Peel / Fragrance: Chakrasana, Sabon
Rather than mist, this product comes as a big bottle of gel. Like the mist, it cleans your hands thoroughly while ensuring they do not dry out. Perfect to keep at home or in an office, one bottle can last you up to nearly two months. 1-3 pumps will ensure your hands are nicely sanitised. This product is now available for pre-order and will be shipped between April 23 and early May.
SHIRO has halted the manufacturing of some of its products at its Hokkaido-based factory to focus on producing alcohol sanitising items.
*1: The official homepage of the Ministry of Health, Labour and Welfare of Japan states that alcohol is most effective at 70% and above. The US Centers for Disease Control and Prevention states that you need at the very least 60% or more to ensure hand sanitation.
*2: This is not a medical or quasi-drug product.
SHIRO Hand Refreshing Series
Official Website: https://shiro-shiro.jp/
South Korean Cosmetic Brand CILY Launches Japan Edition Packaging
12.March.2020 | FASHION
South Korean cosmetic brand CILY released a new “Japan Edition” packaging for its products at LOFT stores around the country on March 7.
CILY is a South Korean cosmetic brand produced by Kang Taeri. Having much experience with various brands of makeup from her fashion photo shoots, Taeri conceived the brand to offer ease-of-use when applying makeup to the masses. Her brand mimics the beauty of Asian women. Japan’s first flagship store opened in Shinsaibashi, Osaka on January 25 this year, which caused the brand to trend on Japanese social media for the power of its products.
The Japan Edition packaging will have pre-sales in Japan. The two-colour chic Korea Edition packaging is available in-store and on CILY’s official online shop.
CILY SILKY LIP – ¥1,500 (Before Tax)
This lipstick bears a creamy texture and high tone colouring. Apply for glossy and plump-looking lips.
CILY EYES ON ME – ¥1,200 (Before Tax)
Two mattes and four shimmery and glittery picks make up this collection of 6. Colour your eyes elegantly with this silky powder.
CILY BLOSSOM BLUSH – ¥1,400 (Before Tax)
Though this blush is a powder, it effortlessly slides across the skin with its silky texture.
CILY EVERLASTING MASCARA – ¥1.700 (Before Tax)
Make your eyelashes look natural but with plenty of volume. This mascara keeps your lashes looking beautiful all day.
Get ready for spring with Taeri’s beautiful collection.
CILY JAPAN EDITION
Released: March 7, 2020
CILY Japan Official Website: https://cily.jp/
Japanese Uji Matcha Sheet Masks to be Released by Zeitakubihadado
08.March.2020 | FASHION
Japanese makeup brand Zeitakubihadado™ Matcha de Bihada has announced the release of its new “Matcha de Bihada Premium Sheet Mask” product which will receive pre-sales at select Tokyu Hands and LOFT stores around Japan on March 12, 2020 before its general release.
100% Organic and High Quality Matcha Tea Leaves
Zeitakubihadado™ is very particular when it comes to its products being safe and secure to useーas well as the products being made in Japan. The cosmetic brand has delved deep into its research into what really is good makeup for women. Matcha, which is used in the company’s productsーincluding the new sheet masksーis packed full nutritional elements, including vitamins, minerals, theanine, and catechin, to name a few. It is also an antioxidant, a disinfectant, and is said to provide a relaxing effect. The matcha used in the Matcha de Bihado products is Uji matcha from Kyoto, a type which has garnered attention overseas too, all of which is 100% organic and harvested under strict management. The matcha powder, matcha extract, and hyaluronic acid help to leave the skin smooth and moisturised.
Bacterial Care With 5 Fermented Ingredients
Japanese beauty care has long since been deeply associated with “fermentation.” The Premium Sheet Masks harness the power of this fermentation method with a blend of five ingredients: rice ferment filtrate, soy milk ferment filtrate, collagen ferment filtrate, yogurt filtrate, and fruit juice ferment filtrate . Such fermented ingredients are said to promote the balance of indigenous bacterium in the skin, ensuring the skin stays healthy, smooth, and beautiful.
Opulent Essence & Super Thick Sheets
The essence has a thick texture, and the sheets themselves are extremely thick too which holds the essence together. Because the sheets do not easily drip or turn inside out, and because they fit firmly onto the fate, they are perfect for busy multitaskers out there.
Wash Away Face Pack & Premium Sheet Mask Combination
Those looking to really take care of the skin can get a combination of two Matcha de Bihada items: the Beautiful Face Pack, which keeps your skin clean, and the Premium Sheet Mask, which balances it. Using both will ensure your skin is left soft, moist, and restored. The cosmetic line aims to be one that people will want to continue to use, from early ageing in your 20s to later adulthood.
The sheet mask is easy to use: simply even out the entire sheet while it’s still in the pack with both your hands to that it is uniform all over. Remove from the pack, and turn up the outside from the eye part. Layer onto your face, making sure it’s correctly lined up with your eyes and mouth. Leave for 5 minutes and then remove. Rub in the essence left on your face. It’s recommended that you do this 1-2 times a week.
Try the new Matcha de Bihada sheet masks yourself and see the real benefits of Uji matcha.
Matcha de Bihada Premium Sheet Mask
Pre-Sale: March 12, 2020 at most Tokyo Hands and LOFT branches in Japan
Early Sale: March 19, 2020 at Mind Wave Online Store
General Sale: April 23, 2020 at general stores, variety shops and elsewhere across Japan
Official Website: https://www.zeitakubihadado.jp
Japan’s Men Skin Care Brand BULK HOMME to Release Products in France & UK
BULK HOMME, a Japanese skin care brand for men, is releasing a line of its popular products in France and the United Kingdom on March 20, 2020. To date, the company has focused in the Asian region, stocking shelves in Taiwan, China, South Korea and Hong Kong. This will be the first time the company makes its mark in Europe.
BULK HOMME placed top in the Hair Product category at Cosmoprof Bologna 2019 for its product “THE SHAMPOO,” held in Italy last March, making it the first Japanese men’s brand to do so. French professional footballer Kylian Mbappé was even enlisted as the global ambassador for the brand in June 2019.
The company is also using its European expansion as an opportunity to replace its outer packaging form a clear case to paper that has been certified by the Forest Stewardship Council. This will begin rolling out this March.
Products Releasing in France/UK
THE FACE WASH
THE SCALP SERUM
THE BUBBLE NET
BULK HOMME is aiming to be in 100 stores throughout France and the UK by March 2021, focusing on getting into upend department stores and with future plans to get into cosmetic stores.
Release Date: (France/UK): March 20, 2020
Official Website: https://bulk.co.jp/