Naomi Watanabe Appointed Brand Ambassador of “Shu Uemura” Cosmetic Line

12.April.2018 | FASHION

The vivacious and colourful Naomi Watanabe, whose career spans a wide selection from acting to comedy and fashion designing, has been appointed as a brand ambassador for Shu Uemura, a make-up artist brand that hailing from Tokyo.

 

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Naomi Watanabe is an entertainer that thinks outside the box. She enjoys make-up and fashion freely in her own way and continues to promote positivity. She loves herself for who she is and cherishes her individual beauty. Her overwhelming performances also do not fit into a single mold. She brings new ideas to the table and breaks down stereotypes. All of this has garnered her much attention and she has captivated not only the people of Japan, but around the world. Through its future collaboration with Naomi Watanabe, Shu Uemura – which pursues the question of make-up that brings out the individual beauty of people with its free-thinking – wishes to further advocate the limitless possibilities of beauty that doesn’t fit the standard.

 

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For their first project, they have teamed up with French jewelry and accessory brand Yazbukey to create the Mattitude Collection, an evocative range of limited-edition lipsticks set to release on April 27. By wearing matte lipstick, they will draw out a girls’ real qualities, which they theme as ‘Sexy,’ ‘Lovely,’ ‘Funky’ and ‘Edgy.’ Naomi Watanabe helped design these four looks. Putting on any one of these lipsticks will change a girl’s appearance entirely.

 

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Naomi Watanabe Comment:
“Shu develops a wide selection of colours. Their passion for cosmetics really shows, so normally even I go and buy from them as a customer. They really have a lot of colour usages, so I’m always excited when I go to the shop. Like ‘Hm, let’s try combining this and this next.’ To me, make-up is something that I can use to express myself by combining things together. I challenge myself to different combinations. I want to draw out an individuality ¬¬¬¬¬that suits me. So I want everyone to try lots of different make-up for themselves too!

 

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Make sure to check out Shu Uemura and Naomi Watanabe’s collaboration!

 

 

■Information
Shu Uemura – “Mattitude Collection”
On Sale: April 27, 2018 (In-Store & Official Online Shop)
Reservations: From April 20, 2018
On sale early at Omotesando Hills branch on April 19 and Isetan Shinjuku branch on April 22.

PC Site: https://www.shuuemura.jp/?s=news/mattitude-collection&wide=1
Mobile Site: https://sp.shuuemura.jp/?s=news/mattitude-collection

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  • Help Me Choose! Japan’s Trending Makeup #2: Yurippa’s Repeat Cosmetic Pickups♡

    05.June.2019 | FASHION / FEATURES

    This is my first ever series I’ve ever been put in charge of as a writer and model.

     

    As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.

    ▽Skincare

    The first thing I should mention is my skin type.

    ・I have tough skin and so it doesn’t blemish easily

    ・It becomes dull when I have lack of sleep

    ・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone)

     

    Like this.

     

    Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.)

     

    Finally, you’ll be happy to know that these can be used during all seasons.

     

    So, ready to give it a go?

     

    ▶︎Dior Capture Youth Series

    Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types.

     

    1. Intense Rescue Oil (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    (Effective against dry skin and helps maintain moisture. Supplements lipids.)

     

    2. Glow Booster (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    (Rich in Vitamin C. Leaves skin glowing and feeling invigorated.)

     

    For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series.

    Enzyme Solution (150ml) – ¥7,452 *Photo is my own. Price shown is as was on the day of purchase.

     

    For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky.

    Capture Youth Age-Delay Advanced Creme (50ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective!

     

    ▶︎FEMMUE

    5. Lumière Vital C  (30ml) – ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    6. Ideal Oil (30ml) – ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

     

    FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me!

     

    I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily.

     

    ▶︎dear mayuko

    7. Innocent Skin Serum (20ml) – ¥8,424 *Photo is my own. Price shown is as was on the day of purchase.

     

    This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy.

     

    Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡

     

    ▶︎Kiehls

    4. Kiehl’s Ultra Face Cream (49g) – ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it.

     

    8. Kiehl’s Ultra Face Cleanser – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This can be used on any skin time. (It’s also good for people with eyelash extensions!)

     

    It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust.

     

    ▽Cosmetics

    Be sure to check out my recommended lipsticks from last time too!

    https://www.moshimoshi-nippon.jp/183569

     

     

    ▶︎CANMAKE

    8. Quick Lash Curler (Transparent Type) – ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too!

     

    ▶︎BIODERMA

    2. Sensibio H2O – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺

     

    ▶︎M.A.C

    1. Strobe Cream Peachlite – ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses!

     

    ▶︎Primavista

    3. Long Keep Base UV – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.)

     

    As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them.

     

    ▶︎YSL

    5. TOUCHE ÉCLAT BLUR PRIMER 1 – ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss.

     

    10. LE CUSHION ENCRE DE PEAU B30 – ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too!

     

    ▶︎MIMURA

    4. Smooth Skin Cover – ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡

     

     

    ▶︎LANCOME

    6. Grandiôse Mascara (Volume Type) BK – ¥4,200 (Before Tax)

    The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡

     

     

    ▶︎CLINIQUE

    7. Lash Power Mascara Long-Wearing Formula BK – ¥3,780

    We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡

     

     

    ▶︎MAYBELLINE

    9. Hyper Sharp Liner BK – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP!

     

     

    What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend.

     

    A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself.

     

    My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self.

     

    Be sure to reference this last, and thank you for reading! Until next time ☺

     

     

    Writer / Model  Yuri Suganuma
    Photographer  / Hikari Shibata

    Translator / Joshua Kitosi-Isanga

     

    TALENT PROFILE

    Yuri Suganuma

    Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.

  • Kasumi Arimura & Naomi Watanabe Go Makeup-Less in SK-II’s #BareSkinChat Videos

    11.May.2019 | FASHION

    Global skincare brand SK-Ⅱ released the next entries to their beauty and entertainment video series Bare Skin Chat on May 8.

    The two new videos feature appearances from actress and SK-II ambassador Kasumi Arimura and popular comedian Naomi Watanabe. They continue where James Corden and Chloe Grace Moretz left off in Episode 5. In just two weeks of being posted Episodes 1-5 had already garnered over 40 million views online and 1.3 million reactions on social media.

     

    Kasumi and Naomi were a duo that fans could never have imagined coming together. People reacted positively to their hilarious banter.

     

    SK-II #BareSkinChat | Episode 6: Episode 6: Your Bathtub, May I?

    In Episode 6, Naomi unveils to Kasumi the secret to beautiful skin: relaxing is a nice bubble bath while listening to classical music. While she’s doing that Kasumi lets Naomi in on her own skin care routine which consists solely of using Facial Treatment Essence. Naomi soon learns that this simple routine is the true secret to soft skin by touching Kasumi’s face over and over.

     

    SK-II #BareSkinChat | Episode 7: #ASMR SHHHHH


    In Episode 7, the duo try their hand at making an ASMR video by using Facial Treatment Essence.

     

    Be sure to catch up with the series and check out the new episodes!

  • Comedians Naomi Watanabe and James Corden take part in SK-II new beauty video series!

    23.March.2019 | FASHION

    Global skincare brand SK-Ⅱ will release the first episode of the new beauty entertainment series called “Suppin Suhada Talk” on 25th March. The official trailer was released on 20th March.

    One of the participants in the talk series includes Naomi Watanabe, a famous Japanese comedian who is known is the “Japanese Beyoncé” and has also performed overseas. Another other is James Corden; the host from the American TV show “The Late Late Show”, who is also famous for his carpool karaoke hosting. This will be  James’ and Naomi’s first ever time to take part in the video series! The two comedians will suddenly appear in the bathrooms of famous actresses Kasumi Arimura and Chloë Grace Moretz. Throughout the series, the viewers and comedians will then uncover beauty secrets from the actresses that everyone is dying to know.

     

    From the other side of the closed door, one by one, the four participants burst into a charming or silly pose that they have never shown anyone before. With all their might, Arimura Takahashi and Chloe Moretz challenge themselves to everything from beatboxing to dancing to ASMR. They will also reveal their beauty secrets and try out the SK-II PiteraTM * Essence (facial treatment) which is “just like liquid foundation”.

     

    The first episode of the “Suppin Suhada Talk” series will be released worldwide on 25th March at the same time. After that, a new episode will be released every two weeks to form a sequel. Gradually, the secrets of beauty will be unravelled!

     

    Statements from the participants:

     

    Kasumi Arimura

    For this series, I was given the role of explaining the amazing qualities of Pitera to Naomi Watanabe ー it’s a pretty heavy role and before the shoot I was nervous thinking about it but after the shoot I felt completely different ー I was relaxed and really enjoyed myself! I was not sure how Watanabe would react during the shoot so I just acted natural and interacted with her in a fun way! I’ll be very happy if everyone watching also feels just as enthusiastic about Pitera™!

     

     

    Naomi Watanabe

    This is a brand I have always adored, so when I first heard the news about being part of the series I was so happy. As a comedian, I had fun interacting with Arimura and incorporating comedy into the introduction of the product ー I think it is a very original idea and made the shoot really fun! Whilst being given the freedom to steer the show, I could really feel Arimura’s enthusiasm to spread the news about Pitera™. It was fun and I learned a lot about SK- II. I say this in the video too but… I think this is something that a god would even purchases!

     

    Chloë Grace Moretz

    The video shoot was really fun and the set was overflowing with laughter. I’m pretty sure viewers at home will also be able to sense the fun. There are times when you don’t want to be thinking too seriously about skincare but would rather just have fun!

     

    James Corden

    Me being associated with a skincare brand is nothing to be surprised about. I have always been a big fan. Nowadays, SK-II is essential to support my skin every morning and afternoon and evening.

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