Naomi Watanabe Appointed Brand Ambassador of “Shu Uemura” Cosmetic Line

12.April.2018 | FASHION

The vivacious and colourful Naomi Watanabe, whose career spans a wide selection from acting to comedy and fashion designing, has been appointed as a brand ambassador for Shu Uemura, a make-up artist brand that hailing from Tokyo.

 

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Naomi Watanabe is an entertainer that thinks outside the box. She enjoys make-up and fashion freely in her own way and continues to promote positivity. She loves herself for who she is and cherishes her individual beauty. Her overwhelming performances also do not fit into a single mold. She brings new ideas to the table and breaks down stereotypes. All of this has garnered her much attention and she has captivated not only the people of Japan, but around the world. Through its future collaboration with Naomi Watanabe, Shu Uemura – which pursues the question of make-up that brings out the individual beauty of people with its free-thinking – wishes to further advocate the limitless possibilities of beauty that doesn’t fit the standard.

 

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For their first project, they have teamed up with French jewelry and accessory brand Yazbukey to create the Mattitude Collection, an evocative range of limited-edition lipsticks set to release on April 27. By wearing matte lipstick, they will draw out a girls’ real qualities, which they theme as ‘Sexy,’ ‘Lovely,’ ‘Funky’ and ‘Edgy.’ Naomi Watanabe helped design these four looks. Putting on any one of these lipsticks will change a girl’s appearance entirely.

 

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Naomi Watanabe Comment:
“Shu develops a wide selection of colours. Their passion for cosmetics really shows, so normally even I go and buy from them as a customer. They really have a lot of colour usages, so I’m always excited when I go to the shop. Like ‘Hm, let’s try combining this and this next.’ To me, make-up is something that I can use to express myself by combining things together. I challenge myself to different combinations. I want to draw out an individuality ¬¬¬¬¬that suits me. So I want everyone to try lots of different make-up for themselves too!

 

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Make sure to check out Shu Uemura and Naomi Watanabe’s collaboration!

 

 

■Information
Shu Uemura – “Mattitude Collection”
On Sale: April 27, 2018 (In-Store & Official Online Shop)
Reservations: From April 20, 2018
On sale early at Omotesando Hills branch on April 19 and Isetan Shinjuku branch on April 22.

PC Site: https://www.shuuemura.jp/?s=news/mattitude-collection&wide=1
Mobile Site: https://sp.shuuemura.jp/?s=news/mattitude-collection

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