Naomi Watanabe Appointed Brand Ambassador of “Shu Uemura” Cosmetic Line

12.April.2018 | FASHION

The vivacious and colourful Naomi Watanabe, whose career spans a wide selection from acting to comedy and fashion designing, has been appointed as a brand ambassador for Shu Uemura, a make-up artist brand that hailing from Tokyo.

 

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Naomi Watanabe is an entertainer that thinks outside the box. She enjoys make-up and fashion freely in her own way and continues to promote positivity. She loves herself for who she is and cherishes her individual beauty. Her overwhelming performances also do not fit into a single mold. She brings new ideas to the table and breaks down stereotypes. All of this has garnered her much attention and she has captivated not only the people of Japan, but around the world. Through its future collaboration with Naomi Watanabe, Shu Uemura – which pursues the question of make-up that brings out the individual beauty of people with its free-thinking – wishes to further advocate the limitless possibilities of beauty that doesn’t fit the standard.

 

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For their first project, they have teamed up with French jewelry and accessory brand Yazbukey to create the Mattitude Collection, an evocative range of limited-edition lipsticks set to release on April 27. By wearing matte lipstick, they will draw out a girls’ real qualities, which they theme as ‘Sexy,’ ‘Lovely,’ ‘Funky’ and ‘Edgy.’ Naomi Watanabe helped design these four looks. Putting on any one of these lipsticks will change a girl’s appearance entirely.

 

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Naomi Watanabe Comment:
“Shu develops a wide selection of colours. Their passion for cosmetics really shows, so normally even I go and buy from them as a customer. They really have a lot of colour usages, so I’m always excited when I go to the shop. Like ‘Hm, let’s try combining this and this next.’ To me, make-up is something that I can use to express myself by combining things together. I challenge myself to different combinations. I want to draw out an individuality ¬¬¬¬¬that suits me. So I want everyone to try lots of different make-up for themselves too!

 

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Make sure to check out Shu Uemura and Naomi Watanabe’s collaboration!

 

 

■Information
Shu Uemura – “Mattitude Collection”
On Sale: April 27, 2018 (In-Store & Official Online Shop)
Reservations: From April 20, 2018
On sale early at Omotesando Hills branch on April 19 and Isetan Shinjuku branch on April 22.

PC Site: https://www.shuuemura.jp/?s=news/mattitude-collection&wide=1
Mobile Site: https://sp.shuuemura.jp/?s=news/mattitude-collection

RELATED ENTRIES

  • Naomi Watanabe Produces Second Cosmetic Collection With Shu Uemura

    04.July.2019 | FASHION

    The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.

    The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.

     

    From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.

     

    The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.

    What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.

     

    “unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.

    The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.

    Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”

  • Naomi Watanabe & James Corden Feature in SK-II’s New Pitera Masterclass Video Series

    20.June.2019 | FASHION

    Global skincare brand SK-II launched a new video series on YouTube on June 19 titled “Pitera™ Masterclass.” Featuring comedian and fashion designer Naomi Watanabe, English actor, comedian and talk show host James Corden, multi award-winning American singer-songwriter John Legend and Chinese actress and SK-II ambassador Tang Wei, the series is the new edition to their first beauty entertainment series #BareSkinChat.

    The first video is a trailer for the new series and showcases what’s to come as the four of them work to uncover the secrets of Pitera™. The video also showcases the first ever SK-II original rap song entitled Oh Pitera™.

    Pitera™ is a cosmetic award-winning facial treatment essence enjoyed for its ability to leave skin clear, radiant and glowing. The secret to how it’s made and how it’s able to make skin event with the deepest wrinkles smooth and beautiful has been kept under wraps since it was first released.

     

    Speaking about the new video series, Naomi Watanaba comments: “It’s a completely mystery that it was me who was placed amongst the other members [of the video series], but I’m extremely happy that I was able to convey the wonder of Pitera together with the most amazing time. It was fun. Everyone was really bright and cheery on set. Me and James are both comedians so we had that in common. We both got constantly carried away but I think that also helped us to better and more easily convey what’s good about Pitera. John Legend’s Oh Pitera was insatiable, it gave me chills. Look forward to seeing me challenging myself to have a conversation in English for the first time too.”

  • Help Me Choose! Japan’s Trending Makeup #2: Yurippa’s Repeat Cosmetic Pickups♡

    05.June.2019 | FASHION / FEATURES

    This is my first ever series I’ve ever been put in charge of as a writer and model.

     

    As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.

    ▽Skincare

    The first thing I should mention is my skin type.

    ・I have tough skin and so it doesn’t blemish easily

    ・It becomes dull when I have lack of sleep

    ・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone)

     

    Like this.

     

    Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.)

     

    Finally, you’ll be happy to know that these can be used during all seasons.

     

    So, ready to give it a go?

     

    ▶︎Dior Capture Youth Series

    Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types.

     

    1. Intense Rescue Oil (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    (Effective against dry skin and helps maintain moisture. Supplements lipids.)

     

    2. Glow Booster (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    (Rich in Vitamin C. Leaves skin glowing and feeling invigorated.)

     

    For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series.

    Enzyme Solution (150ml) – ¥7,452 *Photo is my own. Price shown is as was on the day of purchase.

     

    For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky.

    Capture Youth Age-Delay Advanced Creme (50ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.

    It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective!

     

    ▶︎FEMMUE

    5. Lumière Vital C  (30ml) – ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    6. Ideal Oil (30ml) – ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

     

    FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me!

     

    I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily.

     

    ▶︎dear mayuko

    7. Innocent Skin Serum (20ml) – ¥8,424 *Photo is my own. Price shown is as was on the day of purchase.

     

    This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy.

     

    Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡

     

    ▶︎Kiehls

    4. Kiehl’s Ultra Face Cream (49g) – ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it.

     

    8. Kiehl’s Ultra Face Cleanser – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This can be used on any skin time. (It’s also good for people with eyelash extensions!)

     

    It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust.

     

    ▽Cosmetics

    Be sure to check out my recommended lipsticks from last time too!

    https://www.moshimoshi-nippon.jp/183569

     

     

    ▶︎CANMAKE

    8. Quick Lash Curler (Transparent Type) – ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too!

     

    ▶︎BIODERMA

    2. Sensibio H2O – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺

     

    ▶︎M.A.C

    1. Strobe Cream Peachlite – ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses!

     

    ▶︎Primavista

    3. Long Keep Base UV – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.)

     

    As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them.

     

    ▶︎YSL

    5. TOUCHE ÉCLAT BLUR PRIMER 1 – ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss.

     

    10. LE CUSHION ENCRE DE PEAU B30 – ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too!

     

    ▶︎MIMURA

    4. Smooth Skin Cover – ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡

     

     

    ▶︎LANCOME

    6. Grandiôse Mascara (Volume Type) BK – ¥4,200 (Before Tax)

    The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡

     

     

    ▶︎CLINIQUE

    7. Lash Power Mascara Long-Wearing Formula BK – ¥3,780

    We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡

     

     

    ▶︎MAYBELLINE

    9. Hyper Sharp Liner BK – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.

    I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP!

     

     

    What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend.

     

    A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself.

     

    My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self.

     

    Be sure to reference this last, and thank you for reading! Until next time ☺

     

     

    Writer / Model  Yuri Suganuma
    Photographer  / Hikari Shibata

    Translator / Joshua Kitosi-Isanga

     

    TALENT PROFILE

    Yuri Suganuma

    Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.

  • Kasumi Arimura & Naomi Watanabe Go Makeup-Less in SK-II’s #BareSkinChat Videos

    11.May.2019 | FASHION

    Global skincare brand SK-Ⅱ released the next entries to their beauty and entertainment video series Bare Skin Chat on May 8.

    The two new videos feature appearances from actress and SK-II ambassador Kasumi Arimura and popular comedian Naomi Watanabe. They continue where James Corden and Chloe Grace Moretz left off in Episode 5. In just two weeks of being posted Episodes 1-5 had already garnered over 40 million views online and 1.3 million reactions on social media.

     

    Kasumi and Naomi were a duo that fans could never have imagined coming together. People reacted positively to their hilarious banter.

     

    SK-II #BareSkinChat | Episode 6: Episode 6: Your Bathtub, May I?

    In Episode 6, Naomi unveils to Kasumi the secret to beautiful skin: relaxing is a nice bubble bath while listening to classical music. While she’s doing that Kasumi lets Naomi in on her own skin care routine which consists solely of using Facial Treatment Essence. Naomi soon learns that this simple routine is the true secret to soft skin by touching Kasumi’s face over and over.

     

    SK-II #BareSkinChat | Episode 7: #ASMR SHHHHH


    In Episode 7, the duo try their hand at making an ASMR video by using Facial Treatment Essence.

     

    Be sure to catch up with the series and check out the new episodes!

  • Comedians Naomi Watanabe and James Corden take part in SK-II new beauty video series!

    23.March.2019 | FASHION

    Global skincare brand SK-Ⅱ will release the first episode of the new beauty entertainment series called “Suppin Suhada Talk” on 25th March. The official trailer was released on 20th March.

    One of the participants in the talk series includes Naomi Watanabe, a famous Japanese comedian who is known is the “Japanese Beyoncé” and has also performed overseas. Another other is James Corden; the host from the American TV show “The Late Late Show”, who is also famous for his carpool karaoke hosting. This will be  James’ and Naomi’s first ever time to take part in the video series! The two comedians will suddenly appear in the bathrooms of famous actresses Kasumi Arimura and Chloë Grace Moretz. Throughout the series, the viewers and comedians will then uncover beauty secrets from the actresses that everyone is dying to know.

     

    From the other side of the closed door, one by one, the four participants burst into a charming or silly pose that they have never shown anyone before. With all their might, Arimura Takahashi and Chloe Moretz challenge themselves to everything from beatboxing to dancing to ASMR. They will also reveal their beauty secrets and try out the SK-II PiteraTM * Essence (facial treatment) which is “just like liquid foundation”.

     

    The first episode of the “Suppin Suhada Talk” series will be released worldwide on 25th March at the same time. After that, a new episode will be released every two weeks to form a sequel. Gradually, the secrets of beauty will be unravelled!

     

    Statements from the participants:

     

    Kasumi Arimura

    For this series, I was given the role of explaining the amazing qualities of Pitera to Naomi Watanabe ー it’s a pretty heavy role and before the shoot I was nervous thinking about it but after the shoot I felt completely different ー I was relaxed and really enjoyed myself! I was not sure how Watanabe would react during the shoot so I just acted natural and interacted with her in a fun way! I’ll be very happy if everyone watching also feels just as enthusiastic about Pitera™!

     

     

    Naomi Watanabe

    This is a brand I have always adored, so when I first heard the news about being part of the series I was so happy. As a comedian, I had fun interacting with Arimura and incorporating comedy into the introduction of the product ー I think it is a very original idea and made the shoot really fun! Whilst being given the freedom to steer the show, I could really feel Arimura’s enthusiasm to spread the news about Pitera™. It was fun and I learned a lot about SK- II. I say this in the video too but… I think this is something that a god would even purchases!

     

    Chloë Grace Moretz

    The video shoot was really fun and the set was overflowing with laughter. I’m pretty sure viewers at home will also be able to sense the fun. There are times when you don’t want to be thinking too seriously about skincare but would rather just have fun!

     

    James Corden

    Me being associated with a skincare brand is nothing to be surprised about. I have always been a big fan. Nowadays, SK-II is essential to support my skin every morning and afternoon and evening.

  • Help Me Choose! Japan’s Trending Makeup: #1 Lipsticks Loved by Everyone!

    22.March.2019 | FASHION / FEATURES

    This is my first ever series I’ve ever been put in charge of as a writer and model.

    Moshi Moshi Nippon is where I start!

     

    To briefly explain my makeup history, I first became interested in makeup when I was in elementary school after I went to a drugstore and saw cosmetics all lined up. After entering middle school, I was an awkward girl hooked on eyeshadows. I realised in high school that unique people get a lot of attention, and so I wanted to learn more about makeup. Every week, if I had a free moment, I’d pop down to the department store and little by little, deepened my knowledge about cosmetics. At around the age of 22 or 23, I achieved my certification as a “Cosmetics/ Skincare Meister”. (There’s still a lot to learn though…)

     

    At 23, I started writing a series of my own about makeup!
    Even if it’s just a little bit, I want everyone to feel like they can use my articles to help themselves find their favourite cosmetics.

     

    As this is my first ever business, I was obviously quite nervous about a few things.

     

    As the impression that makeup leaves, and everyone’s individual tastes can always completely change in an instant, I made this report which puts the spotlight on lipsticks that are suitable for a range of people!

     

    These are recommendations by Yurippa!

    These lipsticks are perfect for spring and summer!

    If you’re looking for stylish yet affordable lipsticks, join me and take a peak of my world of makeup through my eyes!

     

    ▽ Yurippa’s recommended lipsticks!

    3CE  MOOD RECIPE MATTE LIP COLOR #909 ¥2160

    Feels like a cream when you spread it on your lips.

    A matte finish colour that sticks to your lips.

    Very good colouring

    Slightly deep red coral…

    Gives an adult-like impression!

    Coordination ideas: Perfect highlight for an all black outfit or a white shirt, or all navy look. I think it would make a great contrast with blue!

    Suitable for all skin types (yellow base, blue base)

    No matter where you go, you’ll be complimented for your lipstick coordination ♡

    To buy this, search for ”3ce” lipstick

    It’ll be somewhere around the 4th or 5th link down. Look out for the product number #909.

    This is a very popular lipstick!

     

    ・another item・

     

    M・A・C

    (Left)Dubonnet ¥3240

    Matte finish wine purple colour.

    Deep with an edgy finish.

    M・A・C lipstick colours are very defined and difficult to rub off!

    You don’t even need to top up very much throughout the day.

     

    (Right)Chili (MINI size) ¥1404

    This is an orange brown matte lipstick.

    There are many models these days who use this colour.

    If you are not sure what colour suits you, you can play it safe with this.

    All these lipsticks smell like vanilla.

    ※M・A・C lipstick is sold at some stores.

     

    CHANEL Rouge, Allure, Velvet series ¥4536

    These are also matte lipsticks.

    If you compare the feel of 3CE and M・A・C lipsticks, you’ll find they both have a different matte texture.

    You can really feel the moisture in this!!

    A smooth, matte finish.

    I’m way too keen on this series. I mainly have lipsticks from the colour version.

    The texture, quality of colour, and the exquisite choice of colour is what makes this lipstick so addictive!

     

     

    (Left)No.58 Rouge Vie

    Deep, strong red

    (Right)No.61 La Secrete

    Salmon pink

     

    ▽2019 Perfect for spring and summer Lip

    ADDICTION  Lipstick Sheer 003 cherry cherry ¥3024

    Finally here’s a non-matte lipstick that I like! Haha…

    But despite I love matte lipsticks so much, this lipstick just has the cutest texture! I fell in love with it at first sight.

    The transparency is perfect for the shade of red.

    Despite the strong red colour, it is rather transparent, giving a “pop” look.

    The more you apply, the cuter your lips!

    How about wearing a white shirt to match your red lips?

    …or a patterned shirt, woven bag and denim bottoms??

    Allow yourself to be driven by the wild feeling of spring and summer fashion. This lipstick is a must for your handbag!

    I really want to wear cherry earrings to match the lipstick!

     

    shiro ginger lip butter(lip gloss)9C06 copper brown  ¥4104

    A matte brown-orange.

    This is quite a fashionable colour that will make you appear more like an adult.

    A lip balm and gloss in one! No need to apply a balm as a base to stop your lips from drying out.

    The shade is rather nice and the colouring is perfect.

    The small touch of gloss will make you seem more adult-like ♡

    It has a smooth texture and spreads smoothly!

    The natural scent of ginger makes it seem just like an organic cosmetics product like “shiro”.

    Look no further for a lipstick you can use all year round!

    The new colours came out on 7th March as a product not just for spring and summer, but also autumn and winter.

     

    Celvoke  Enthrall gloss 03 ¥3024

    Orange/brown, glossy and plenty of moisture.

    This will give you the plump lips that every girl wants!

    As the colour is quite toned-down and dark, use a subtle amount of eyeshadow,  give your cheeks a matte finish and your lips will become the glossy accent to finish your look!

     

    ▽ Stylish yet affordable!

    CANMAKE Lip Tint Matte 03 rose ¥650

    This is a rather girly rose pink.

    Although this is a strong-coloured lip tint, it holds moisture so you don’t have to worry about your lips drying out.

    Spreads completely over your lips perfectly.

    You would look so cute if you combined this with a floral outfit or gingham checks♡

     

    01 coral

    04 Terracotta red

     

    ・INTEGRATE Silky Matte Lip(Lip/cheek colour)PK384 ¥1296

    Bright coral with a slight glossy semi-matte finish.

    This is a fresh colour which will brighten your face.

    Enjoy the light texture as you apply it.

    As you can colour both your cheeks and your lips with this lipstick, this is perfect for those of you with busy mornings or those of you who are not good at makeup and are uncertain of how to balance colours!

    This is an easy way to achieve a balanced look!

     

    ~ <Extra!> If you get your hands on this you should celebrate! ~

    Pat McGrath is a hair and makeup artist. She owns the makeup brand “Pat McGrath”♡

    She still hasn’t been to Japan.

    She is involved in famous fashion show brands and collections and is a hair and makeup specialist.

    From the packet design, these products overflow with cuteness!

    The smooth matte lipstick is absolutely perfect when it comes to durability and colour.

    This high-quality lipstick is a leading lipstick ー no doubt about it!

    Just how people buy CDs because of the awesome CD designs, you might end up getting this just for the packaging!

     

    ・Pat McGrath MATTETRANCE LIPSTICK

    Elson 2  (The Perfect Red) ¥4752

    Omi (Mid-tone Rose) ¥4752

    (The packaging and the lipstick are just so beautiful!)

    You can purchase these online.

    I don’t think there’s many people who use these lipsticks!

    If you have them, you can boast about your fashion to others! ☺︎

    That’s all!

     

    …and that wraps up my personal lipstick report!

    I didn’t even realise that I wrote an entire report…

    I want to continue with a second and even third series!

    I aim to write these reports in a style that creates a close connection with my readers.

    If you want to ask questions or need advice, I’m making an advice corner where you can reach me personally!

    Let’s be friends!

     

     

     

    Writer / Model  Yuri Suganuma

    Photographer    Haruka Yamamoto

    Make & Hair      Yusuke Hashimoto

  • Tokyo makeup brand Shu Uemura releases 24 new shades of foundation!

    21.February.2019 | FASHION

    Tokyo’s first makeup artist brand Shu Uemura will be releasing a new 24-shade foundation for Asian skin tones on Wednesday 20th February. These are light, easy to apply and even manufactured to last a long time. Step into a new world of fashion with the “Unlimited Lasting Fluid”, which is now available for purchase.

    These 24 shades are specifically made for Asian skin tones. You are bound to find one that is perfect for your skin ー as if it was made specifically for you!

    This foundation spreads evenly over your skin, dissolving perfectly with a light texture. It spreads a long way, leaving a faint and an equal finish.

    Strong against sweat and humidity with a fresh finish that lasts for hours, this foundation is so durable that you will not even notice that you are wearing makeup.

     

    Kick off your spring with the very best makeup!

  • Switching on my silky-smooth and dazzling self with makeup

    26.December.2018 | FASHION

    Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.

     

    The rising root of strength from within

    Just a spoonful of wildness – without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it.

     

    Dignified, feminine

    No soft spot left unturned. By relaxing your face, that gentle femininity will flow out.  That simple and cool girl smile without anything put on will inspire with its transparency.

     

    Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss.

     

    Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector

     

    Source:https://asbs.jp/archives/33688(Japanese)

  • Limited edition lipsticks presented in a book-box from clé de peau BEAUTÉ

    11.November.2018 | FASHION

    The lipstick is presented in a book box, accompanied by an original story, with illustrations by Aiko Fukuda.

    Their corporate logo is an illustration of a key to “Unlock the power of your radiance” for women who wear their genuine lipstick. Two special lipsticks from their collection, selected by texture and color, will be available in this gift set.

    This makes for a gorgeous gift for your loved ones or yourself. Have a wonderful holiday season with lipsticks of clé de peau BEAUTÉ

  • Ukiyo-e Soap On Sale at SOLEIL TOKYO Pop-up Store in Shinjuku NEWoMan

    08.August.2018 | FASHION

    A brand of Ukiyo-e themed soap by Hinata Hina is currently on sale at the SOLEIL TOKYO pop-up store in Shinjuku NEWoMan, a huge shopping mall packed with fashion boutiques, food shops, cafes, bakeries and restaurants, and more. The soap is available until August 16.

     

    The soap was created with the Edo period in mind. There are two different gift packages being sold in addition to three new designs available in early limited stock before they go on general sale.

    The soap is a fusion of original lactic acid bacteria which enables a luxurious marshmallow-like foam when lathered that’s gentle to the skin, opening your path to looking beautiful like those in the ukiyo-e illustrations.

     

    The soaps are made in Japan and are made using only the necessary ingredients. They are made simply, use no synthetic surfactant and are odour-free. This is all replaced with natural ingredients like plant lactobacillus, yeast, honey, and olive oil.

     

    They make for a perfect souvenir for Japanese, so be sure to check them out if you’re in Shinjuku.

     

    ■Information
    Ukiyo-e Soap

    Shop Name: SOLEIL TOKYO Pop-up Store

    Available: July 23, 2018 – August 16, 2018

    Location: NEWoMan lab. 1F (4-1-6 Shinjuku, Tokyo)

     

    Official Sales Page:  http://hinatahina.com/ukiyoe/

     

  • Shiritsu Ebisu Chugaku Release ‘Dekadonden’ Music Video Featuring Naomi Watanabe

    01.June.2018 | MUSIC

    Shiritsu Ebisu Chugaku have released the music video to their latest single Dekadonden which is set to be released on June 6.

    エビ中×渡辺直美 私立恵比寿中学 でかどんでんー2

    A mysterious photo and countdown was posted on the group’s official Twitter and Instagram on May 25, causing much speculation from fans. The countdown stretched to May 30, on which the music video was unveiled. Japanese actress, comedian and fashion designer Naomi Watanabe makes an appearance in the video, who the group members adore.

    エビ中×渡辺直美 私立恵比寿中学1 でかどんでんエビ中×渡辺直美 私立恵比寿中学1でかどんでんー1

    The video sees the group members taking on the roles of detectives to solve incidents around town. It’s then that they stumble upon Naomi Watanabe, who plays the role of a giant dance queen. They managed to corner her in a car park where an epic dance battle takes place. It’s then that the plot twist is revealed. ‘Plot twist’ in Japanese is dondengaeshi, which related to the song title.

    エビ中×渡辺直美 私立恵比寿中学1

    Speaking about the collaboration, the members said: “We haven’t had many guests perform in our music videos, so we are truly honoured for Naomi Watanabe to be that person, whom we love, and to even have danced with her!” During the dance battle sequence, the members are wearing clothes from PUNYUS, a fashion brand produced by Naomi Watanabe and one that the Shiritsu Ebisu Chugaku members enjoy in their daily lives.

    ‘Dance’ is the key word behind this video, and it’s all thanks to Sasuga Minami who created the choreography for it. The unique and powerful dance moves are worthy of note.

     

    Be sure to catch the video for yourself and see the group’s collaboration with Naomi Watanabe, who is a dance queen both in name and in reality.

     

    ■Information

    “Dekadonden”

    On Sale: June 6, 2018

    Price:

    First Press Limited Edition A (CD+Blu-ray) – ¥1,800 (Tax Included)

    First Press Limited Edition B (CD+Blu-ray) – ¥1,800 (Tax Included)

    Regular Edition (First Press Packaging) (CD-Only) – ¥1,500 (Tax Included)

     

    “Dekadonden” Website: http://www.sonymusic.co.jp/Music/Info/ebichu/dekadonden/

    “Dekadonden” Music Video: https://youtu.be/BsCdviHqD24

    Shiritsu Ebisu Chugaku Artist Page: https://ShiritsuEbisuChugaku.lnk.to/ost

    Shiritsu Ebisu Chugaku Official Website: http://www.shiritsuebichu.jp/

     

  • Namie Amuro Promotes New Visee Product for the First Time in 20 Years

    13.May.2018 | FASHION

    The ALL TIME BEST Project is a project set up by KOSÉ to celebrate Namie Amuro, whose existence has given strength and courage to women everywhere.

     

    Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee – their Color Impact Liquid Liner.

     

    This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura’s (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura’s.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project

    Fast forward to almost 20 years today, and the colour decorating Amuro’s eyes now is a light pink, which gives an energetic, spicy and sexy transparent look. It’s different from back in the day and instead cute in a more devilish way. It’s also faithful to her as a person today.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project カーキ オレンジ

    The new product to go on sale is the Color Impact Liquid Liner, solid one-brush colours which serve to give your eyes a striking look.Because it’s easy to draw with thanks to the thinness of the brush, as well as its durability, you can draw everything from intricate lines to cat lines without it smudging. In addition to the 6 standard colours, there’s also limited edition orange and khaki too.

    NAMIE AMURO×KOSÉ ALL TIME BEST Project2

    The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.

     

    ■Information

    Namie Amuro×KOSÉ ALL TIME BEST Project

     

    Visee Color Impact Liquid Liner

    On Sale: May 16, 2018

    Price: ¥1,000 (Pre-Tax)

     

    Namie Amuro×KOSÉ

    http://www.kose-amuronamie.jp/

     

    Namie Amuro Official Website

    namieamuro.jp/

     

    KOSÉ Official Website

    https://www.kose.co.jp/

     

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