BROWN & FRIENDS and BT21 Beach Themed Merchandise Releases at LINE Store in Harajuku

24.June.2019 | FASHION

A lone-up of beach-themed merchandise released at the LINE flagship store in Harajuku on June 22 featuring a set of familiar faces including BROWN & FRIENDS and BT21.

Big Towel: ¥3,780 (Tax Included)

Face Towel: ¥1,512 (Tax Included)

Mini Towel: ¥735 (Tax Included)

From the BROWN & FRIENDS range comes big towels and face towels featuring Brown and Cony donning swimsuits. The towels being sold in Japan are made by Imabari, a leading company in the towel industry and a representative of Japanese quality. They are super soft and have good water absorbency.

BROWN & FRIENDS Fan: ¥324 (Tax Included)

 

BT21 Fan: ¥648 (Tax Included)

BT21 fans will want to get their hands on the BT21 to cool themselves down this summer. The fan features the BT21 characters lined up on the beach wearing shorts and dancing in unison. There are several other fans too, including one of the BT21 characters wearing rubber rings, as well as ones of individual BROWN & FRIENDS characters.

Electric Fans

BROWN & FRIENDS, BT21 and Usamaru snacks will be released on July 5 including fruit drops, biscuits, cakes and more which make as perfect gifts to friends and family.

RELATED ENTRIES

  • Confectionery Series Tabemas Transforms Members of BT21 into Japanese Sweets

    08.November.2022 | FOOD

    The eight members of BT21 are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at FamilyMart stores across Japan starting November 8, 2022. Two characters will be included in each pack, and fans can snag either KOYA & RJ, SHOOKY & COOKY, MANG & CHIMMY, or TATA & VAN. Each pack will cost ¥398 (Tax Included). 

     

     

    About Tabemas and BT21

    All eight characters from BT21, a globally popular character brand featured as part of LINE FRIENDS, have been transformed into Japanese sweets. KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN are cuter than ever before in these 3D treats, and this is the first time that the Tabemas series has revealed all eight characters in a collaboration. When all of the sweets are gathered together on a plate, it will look like the characters are having a party!

     

    Why not enjoy a fun and tasty time with your favorite members of BT21?

     

    (C)BT21

  • 13th BT21 Cafe to Open in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo

    29.October.2022 | FASHION / FOOD / SPOT

    The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

     

    Cafe Menu

    Magical Tea Time Set

    Food Plate

    Food Plate (7 varieties)

    Dessert Plate

    Dessert Plate (7 varieties)

     

    Drinks

    Magical Milk Tea

    Black Tea

    Iced Coffee / Hot Coffee

     

    Original Goods

    Acrylic Keychain (7 varieties, Random)

    Acrylic Clip (7 varieties, Random)

    Satin Sticker (7 varieties)

    Clear Folder (2 varieties)

    Handkerchief (7 varieties)

    Tote Bag

    Mug

    Masking Tape / Balloon on a Stick

    Dolomite Coaster (2 varieties) / Mirror (2 varieties)

    [Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

     

    The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

     

    In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 


    Why not take a break from everyday life to enjoy a magical time with these cute characters?

     

    ©BT21

  • Bandai Announces Christmas Cakes Featuring Popular Characters Including Sumikko Gurashi and BT21

    29.September.2022 | ANIME&GAME / FOOD

    Bandai’s Candy Division will open preorders for a new collection of Christmas cakes inspired by popular characters at the end of September! The five new cakes, part of the company’s Charadeco line, include Kamen Rider Geats, Precure, Sumikko Gurashi, BT21, and Avataro Sentai Donbrothers. All cakes come with original Christmas exclusive toys and bonuses, so you won’t want to miss out!

     

     

    Charadeco Christmas Cake – Kamen Rider Geats / Precure Delicious Party / Avataro Sentai Donbrothers / BT21 / Sumikko Gurashi

     

    These beautifully decorated cakes are perfect for celebrating this festive season, and each is packaged in a character-designed cake box and wrapped with a special film. 

    *The Sumikko Gurashi cake does not include film. 

     

    Customers can link separately sold toys with the special toy included with these cakes to hear exclusive character voices!

     

    Why not grab one of these fun cakes to enjoy with your family this Christmas?

     

     

    ©2022 石森プロ・テレビ朝日・ADK EM・東映

    ©ABC-A・東映アニメーション

    ©テレビ朝日・東映AG・東映

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    ©2022 San-X Co., Ltd. All Rights Reserved.

  • Second Tie-up Campaign Between BT21 and Kurazushi to Begin in October

    19.September.2022 | FOOD

    Conveyor-belt sushi chain Kura Sushi will hold its second campaign in tie-up with BT21, the globally popular character brand featured as part of LINE FRIENDS, starting October 1, 2022.

     

    The first tie-up campaign took place in January 2022 and instantly trended on social media. This new campaign will feature newly-designed posters, clear folders, and notebooks. The first round will be held starting October 1, the second starting October 14, the third starting November 2, and the fourth starting November 18. These four giveaways will reward customers for every ¥2,500 spent. Visitors pulling a winning ticket in the Bikkurapon game can also snag some other goods with the theme ‘Home All Day,’ like pins and keychains.

     

    Original Goods Gift Campaign

     

    Round 1: Posters

    Running: October 1 ~ Items Sell Out (400,000 total)

     

    Round 2: Clear Folders

     Running: October 14 ~ Items Sell Out (400,000 total)

     

    Round 3: A6-sized Notebooks

    Running: November 2 ~ Items Sell Out (400,000 total)

     

    Round 4: Clear Folders

    Running: November 18 ~ Items Sell Out (400,000 total)

     

    Bikkurapon BT21 Original Goods

    Figures (7 varieties)

    Rubber Keychains (7 varieties)

    Pins (10 varieties)

     

     

    Collaboration Menu

    BT21 Traditional Japanese Sweets (7 varieties)

    Available: October 1 – November 1, 2022

    KOYA, RJ: Smooth Anko

    SHOOKY, MANG, CHIMMY: Chocolate

    COOKY, TATA: Strawberry

     

    BT21 Milk Caramel Cafe Latte with Original Cup

    Available: November 2 – November 30, 2022

     

     

    BT21 Strawberry Milk

    Available: November 2 – November 30, 2022

    *Stickers gifted to customers will be random.

     

    Special tie-up menu items, including Japanese sweets shaped like popular BT21 characters, will be available, along with special BT21 Strawberry Milk paired with one of 10 exclusive stickers. Look forward to the second edition of this super popular campaign where fans can win valuable original merch!

  • Mecha-Ude Animation Project Gets Full Anime and Manga Series

    18.September.2022 | ANIME&GAME

    Sae Okamoto’s Mecha-Ude project has attracted worldwide attention, and now, a full anime and manga series have been announced! Okamoto’s up-and-coming anime production company TriF Studio, located in Fukuoka, will work on the series, which follows Hikaru, a normal student, and Alma, a Mecha-Ude wielder who can be activated when he bonds with a human. 

     

    Yoshino Koyoka has also started publishing a manga adaptation of the series on LINE Manga and other ebookjapan services. Three free chapters were published on September 15, and the series will run bi-weekly. TriF Studio will supervise and provide the story.

     

    A documentary video teasing the anime series and giving more information about TriF Studio has also been uploaded to YouTube. The video shows that the pilot’s theme song was written by Eve with a music video produced by Masayoshi Oishi. Hiroshi Matsuyama, the CEO of CyberConnect2, serves as the general supervisor of the series. Terumi Nishii, the chief animation director for the popular series Jujutsu Kaisen, worked on character designs for Mecha-Ude

     

    The average staff age at TriF is 25, which is incredibly young for an animation studio. What can we expect from such a unique collection of creators? 

     

    Be sure to keep an eye on this new anime and manga project!

    (C)TriF/「メカウデ」製作委員会

  • Pancake Shop Butter Collaborates with LINE’s ‘Honesty Series’ Sticker Set

    29.August.2022 | FASHION / FOOD

    The pancake specialty cafe Butter is collaborating with illustrator Yuu Itsuki from August 19 until September 4, 2022. Fans of Itsuki’s adorable LINE Sticker series will recognize a few characters appearing in the many dishes popping up during the event. Along with a lineup of sweets, main dishes, and beverages available to enjoy at the store, some special collaboration macarons will be sold as a takeout-only item.

    Friendly Fruit Buttermilk Pancakes

    Kuma-chan’s Shortcake Pancakes with Handmade Donuts

    Kuma-chan’s Sleepy Omu Curry

    Lemonade

    Blue Lagoon Lemonade

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    Order Bonus for Sweet and Main Dishes: Original Postcard and Pin

    Drink Order Bonus: Pin

     

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    28.June.2022 | FASHION / FOOD / SPOT

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    Opanchuusagi does her best for everyone but tends to fail in hilarious ways. The melancholy character has been getting increasingly popular lately, leaving comments like “poor thing,” or “so cute!”

     

    Cafe Visitor Bonus / Menu Order Bonus

     

     

    Menu

    Opanchu Curry

    Opanchu Omurice

    Opanchu Burger

    Opanchu Shaved Ice

    Opanchu Pancake

    Opanchu Parfait

    Opanchu Missing-Underpants Soda

    Opanchu Pink Soda

    Opanchu Strawberry Milk

    Opanchu Latte

     

    Goods

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    Why not come relax at this unique cafe on a hot summer day? 

     

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  • Popular Illustrator Kanahei Announces Piske & Usagi Berry Berry Festival, Limited-Edition Merch

    04.March.2022 | FASHION

    Kanahei is one of the most popular illustrators on the web today, with many of the artist’s adorable characters featured on LINE as stickers. The creator’s characters will be featured on tons of new merch during two new events–the Piske & Usagi Berry Berry Festival from February 19 until March 31, and the Cat Festival with Kanahei’s Small Animals from February 19 until March 27, 2022.

     

    Piske & Usagi Berry Berry Festival – Merchandise at a Glance

    Goods featuring newly-created art of Piske and Usagi will be available at participating stores during the event. Those purchasing ¥2,000 or more on select products will receive a bonus sticker. Get one before they’re gone!

     

     

    Cat Festival with Kanahei’s Small Animals – New Goods

    February 22 is Cat Day in Japan, and this is the second time that Kanahei has held a Cat Festival event to celebrate. Those who purchase select Cat Festival products during the event period will be gifted a bonus postcard while supplies last!


    The amount of available postcards is limited.
    ※Some items may not be available at all stores.
    ※Stickers are available in limited quantities.
    ※The following stores will not offer bonuses:
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  • BT21 to Open 10th Cafe in Tokyo, Nagoya, and Osaka

    24.January.2022 | FASHION / SPOT

    The 10th B121 Cafe, titled ~A LITTLE FESTA~, will open in Tokyo, Nagoya, and Osaka for a limited time. The theme this time is a fancy and cute world of illusions and fans of BTS won’t want to miss it!

     

    Bonus 1

    Bonus 2

     

    Menu

    Shooky’s Beef Stew

    Koya’s Cream Pasta

    Chimmy’s Keema Curry

    Cooky’s Protein Bowl

    RJ’s Banana Split

    Mang’s Cotton Candy Pancake

    Tata’s Chocolate Fondue

     

    Drinks

    Balloon Soda

    FESTA☆Cafe Latte / Milk Tea (Iced)

    FESTA☆ Cafe Latte / Milk Tea (Hot)

    Coffee Set (Iced/Hot) / Tea Set (Iced/Hot)

    Original Merchandise

    Pins (7 designs, random) / Acrylic Keychain (3 varieties)

    Masking Tape / Letter Set with Case

    Clear Sticker (7 varieties) / Clear Folder (2 varieties)

    Paper Napkins / Mug (2 varieties)

    Mini Towel (7 varieties) / Balloon Set

    Garland / Tote Bag

     

    The menu fea tures a variety of food and drinks based on the popular characters, which are a collaboration between LINE and the boy band BTS. There will also be a shop selling original products at the cafe, so grab them before they’re gone!

     

    ©BT21

  • Hot-Pot Party-Themed Gorogoro Nyansuke Cafe Opens in Ikebukuro

    02.December.2021 | FASHION / FOOD

    Gorogoro Nyansuke, a popular character featured on LINE stickers, will get his own cafe in Ikebukuro for a limited time! The nabe (hot-pot) party-themed location will be open from December 2, 2021 until January 23, 2022. In Japan, it’s popular to enjoy nabe with friends and family during the winter months to warm up!

    Reservation Bonus

     

     

     

    Menu

    Refreshing Lemon Nabe

    Tomato Nabe

    Soy Milk Nabe

    Black Sesame Parfait

    Dorayaki Pancakes with Japanese Sweets

    Red Bean Paste Covered in Snow

    Warm and Cozy Kotatsu Cake

    Nyansuke Float (Melon Soda)

    Nyansuke Float (Anzu Soda)

    Nyansuke Float (Roasted Green Tea and Milk)

    Nyansuke Sake

    Cafe Latte: ¥660 (Tax Included)

     

     

    Original Merchandise

    Acrylic Keychain (Random, 10 varieties)

    A4-size Clear Folder (Set of 2)

    Mug

     

    The adorable kitty-cat has become popular on LINE and social media and was designed by Tsumugi Murasato. Her first manga was published in October 2020 with merchandise following, and she has become more and more popular since!

     

    © MIND WAVE INC. / GORO GORO Nyansuke ®

     

  • New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign

    29.September.2021 | MUSIC

    Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021. 

     

    In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!

     

  • New BT21 Cafe Coming to Tokyo, Yokohama, Nagoya, Osaka, and Okinawa

    23.August.2021 | FASHION / FOOD

    The 9th BT21 Cafe ~Relaxing Holiday~ will be open for a limited time in six venues across Tokyo, Yokohama, Nagoya, Osaka, and Okinawa. If you’re a fan of these adorable LINE FRIENDS, just take a look at the menu items and goods on offer!

     

    Main Visual

     

     

    The Menu

     

    Chicken and Orange Hot Sandwich: ¥1,760 (Tax Included) 

    Grilled Vegetable Curry: ¥1,870 (Tax Included)

     

    Tandoori Chicken Tacos: ¥1,870 (Tax Included)

    Scrambled Eggs with Smoked Bacon: ¥1,870 (Tax Included)

    Mug Collection

    Combo Meals

    Pistachio and Chocolate S’mores: ¥1,540 (Tax Included)

    Cinnamon Apple Pie: ¥1,540 (Tax Included)

    Maple Lemon German Pancake: ¥1,650 (Tax Included)

    Mixed Berry German Pancake: ¥1,650 (Tax Included)

    Strawberry Mojito/Kiwi Mojito/Peach Mojito: ¥990 each (Tax Included)

    Coffee (Iced/Hot) / Black Tea (Iced/Hot): ¥550 (Tax Included)

     

     

     

    Original Merchandise 

     

    Pins (Random, 7 designs): ¥660 (Tax Included)

    Acrylic Keyrings (7 designs): ¥770 (Tax Included) / Clear Folder: ¥440 (Tax Included)

    Stickers (7 designs): ¥770 each (Tax Included) / Placemat (2 designs): ¥1,000 each (Tax Included)

     

    Swizzle Stick (7 designs): ¥990 each (Tax Included) / Tote Bag: ¥1,650 (Tax Included)

    Canvas Pouch: ¥1,980 (Tax Included) / Mini-towel (7 designs): ¥990 each (Tax Included)

    Bandana (2 designs): ¥1,320 each (Tax Included) / Marshmallows: ¥972 (Tax Included)

     

     

    Customers who book a table in advance will receive a randomly selected A5-size clear folder and a random clear coaster for each drink ordered.

     

     

     

    The first installment of the 9th BT21 Cafe run, ~MY LITTLE BUDDY~, began in July 2021. The menu and goods, based on cute babies and their friends, received rave reviews. 

     

    ~Relaxing Holiday~ is inspired by summer and being outside with friends. Menu items look like what people may eat while camping, and the original character art features your favorite BT21 characters eating their favorite foods. Various soups and desserts are available in cute souvenir cups, and anything ordered is perfect for posting on social media!

    Which menu item looks the most delicious to you? 

     

    *Images for reference only. 

     

    ©BT21

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