BTS Characters BT21 Themed Cosmetics Releasing at LINE FRIENDS Flagship Store in Harajuku

12.July.2019 | FASHION

BT21 are the characters created by South Korean boy band BTS for messaging apps like LINE and Facebook. If you’re part of the BTS Army you won’t want to miss the new BT21 cosmetic collection set to hit shelves at the LINE FRIENDS Flagship Store in Harajuku and online shop tomorrow (July 13).

VT Art in Stick Concealer: ¥1,650 Each

21 Light Beige / 22 Medium Beige / 23 Natural Beige / Contour

VT Art in Stick Foundation: ¥2,750 Each

18 Pure Beige / 21 Light Beige / 22 Medium Beige / 23 Natural Beige

VT Art in Multi Eyeshadow: ¥2,200 Each

01 Original Brown / 02 Peach Brown / 03 Snow Rose / 04 Beige Gold

VT Art in Lip Palette: ¥3,300

Lipstick Special 01 Pink Fantasy: ¥1,650

Lipstick Special 02 Orange Rocket: ¥1,650

 

There are plenty of other must-get items for fans too so be sure to pay a visit to the LINE FRIENDS Store when shopping in Harajuku.

 

*Above-listed prices are pre-tax

RELATED ENTRIES

  • Character cafés are an exciting experience in Japan which sees a café collaborate with well-known anime series, game series or other franchise by decorating the café interior with designs and illustrations based on them and meals and drinks inspired by them.

     

    Before continuing this article be sure to check out our August 2019 list of character cafés as some of them are still running.

     

     

    Fate/Grand Order Cafe in Omotesando

    The third run of the Fate/Grand Order themed cafe, with designs produced by Sanrio, is taking place at OMOTESANDO BOX CAFE&SPACE from September 5 to 29.

    When you book a table in advance (¥650 before tax per person) and order from the menu you’ll receive one of the above possible 16 lunch mats. And if you order a drink you’ll get one of the 16 coasters. You’ll get one of either piece of these exclusive items per item you order from the menu.

    Master & Mash Snow Field Meatballs – ¥1,490

    This dish is piled with filling sauteed meatballs and mushrooms. The cream sauce is made to look like a snowy field. It’s served with a side of jam for a succulent sweet and sour kick.

    Brynhildr & Sigurd Croquembouche Parfait – ¥1,390

    Croquembouche is often served at weddings in Italy at France. Here, it has been turned into an easy-to-eat parfait. It’s topped with salt ice cream, yogurt mousse and more, all in refreshing colours.

     

    To find out more details and what else they have on the menu, click here.

     

    © TYPE-MOON / FGO PROJECT

     

    Fate/Grand Order Design produced by Sanrio – 3rd Collaborative Cafe

    Running: September 5, 2019 – September 29, 2019

    Location: OMOTESANDO BOX CAFE&SPACE (Pine Under Flat Floor B1F, 5-13-2 Jingumae, Shibuya, Tokyo)

    Official Website: https://fgo-sanrio-cafe.jp/

    *Reservations now open via the official website

     

     

    Love Live! & Sanrio Open Collaborative Cafes in Tokyo and Osaka

    Multimedia project Love Live!―which has spawned an anime series, manga, game, movie and more―has teamed up with Sanrio to open themed cafes in Tokyo and Osaka on August 16 and September 27 respectively.

     

    The menu features a bounty of flavourful food and drink which incorporates popular flavours, luscious taste, and hearty servings. You get a special illustration with every meal.

    An Unlikely Combination Food Plate – ¥1,390 (Before Tax)

    An interesting assortment of a mini omurice, soy sauce ramen, and a fresh tomato caprese salad. It also comes with the pictured postcard which features a blackboard design.

    Deliciousness Ensemble! Invigorating Dessert Plate – ¥1,390 (Before Tax)

    This dessert set is one fit for the gods, adorned with an apple topped castella, mini pancake laced with salted caramel ice cream, an tea-flavoured jelly. This also comes with the pictured postcard featuring different characters.

     

    Fans of both franchises can pick up plenty of exclusive merchandise too, featuring the characters from Love Live! dressed like the Sanrio cast. There are bonus items for customers who book a table in advance too. Don’t miss this first ever collaboration between Love Live! and Sanrio♡

     

    To find out more details and what else they have on the menu, click here.

     

    Love Live! Series x Sanrio Characters Cafe

    Tokyo Cafe
    Running: August 16, 2019 – October 14, 2019
    Location: HARAJUKU BOX CAFE&SPACE (Lucessimo Bldg. Floor 2F, 4-28-28 Jingumae, Shibuya, Tokyo)

     

    Osaka Cafe

    Running: September 27, 2019 – October 27, 2019
    Location: UMEDA BOX CAFE&SPACE( (Umeda LOFT Floor 1F, 16-7 Chayamachi, Kita Ward, Osaka, Osaka Prefecture)

     

    Reservations: ¥500 (Before Tax)
    Official Website: https://lovelive-sanrio-cafe.jp/

     

     

    TV Anime Given Themed Cafe – Listen To The Characters’ Voices As You Dine

    Six branches of CAFFÈ & BAR PRONTO in Japan are set to collaborate with the ongoing yaoi anime series Given from September 13 to 23.

     

    The theme of the collaboration is “After Band Practice.” The cafes will serve up food inspired by the series as well as sell exclusive merchandise. The voice actors for the four main characters also recorded lines for the cafes which will play during your time there.

    Bright Red Tomato Pasta – ¥1,296 (Tax Included)

    Pancake Of The Day – ¥1,296 (Tax Included)

    To find out more details and what else they have on the menu, click here.

     

    ©︎Natsuki Kizu・Shinshokan / Given Production Committee

     

    TV Anime Given x Enter Bell at PRONT

    Running: September 13, 2019 – September 23, 2019

    Locations: PRONTO Sapporo Pole Town / PRONTO IL BAR Ochanomizu Sola City / PRONTO Ikebukuro Sunshine-dori / PRONTO Nagoya Marunouchi / PRONTO Meitetsu Gifu Station / BEERTERIA PRONTO Osaka Dojima

     

    General Reservations

    ・Running: August 21, 2019 at midnight (JST) to September 23, 2019 at 23:59 (JST)

    ・Price: ¥1,188 (Tax Included) for one person. Includes one seat and drink.

    *To make a reservation and receive the voice reminder you must have a Bandai Namco ID (free to register)

     

    Official Website: https://bpnavi.jp/enterbell/given/

     

     

    Chibi Maruko-chan Themed Menu & Merch Arrives at Tower Records Cafe Omotesando

    To celebrate the 30th anniversary of the Chibi Maruko-chan anime series, Tower Records Cafe in Omotesando is collaborating with the franchise to turn its establishment into all things Maruko-chan for a limited time from September 5 to 29. Also, 22 branches of Tower Records as well as the Tower Records online store will sell collaborative merchandise.

    Maruko-chan’s Hamburger Plate – ¥1,500

    The collaboration will be split into two different periods with different food and merchandise line-ups. The Maruko-chan Hamburger Plate, however, will be available for the cafe’s entire duration. Hamburgers are Maruko-chan’s favourite meal, and this one is served with vegetables and a rice ball with her adorable face on it.

     

    Collaboration Period ①

    Nagasawa-kun’s Onion Soup Pasta – ¥1,500

    Served with a whole onion, this soup seeped vongole pasta is inspired by the onion-head himself Nagasawa-kun.

    Noguchi-san’s Birthday Cake – ¥1,200

    Celebrate Noguchi-san’s birthday (September 9) with this very special blueberry and milk crepe birthday cake.

    The exclusive merchandise takes on a music theme with original designs. Pick from 7 different items including a towel, tote bag, phone case and more.

     

    To find out more details and what else they have on the menu, click here.

     

    *All prices are tax-inclusive. Photos are for illustrative purposes only.

    *Please enquire with shop staff about any food allergies.

    ⒸSakura Production/Nippon Animation

     

    Chibi Maruko-chan x TOWER RECORDS CAFE

    Running: September 5, 2019 – September 29, 2019

    Period ①: September 5, 2019 – September 17, 201

    Period ②: September 18, 2019 – September 29, 2019

    *The menu line-up and free gifts will be different for each period

     

    TOWER RECORDS CAFE Omotesando
    Address: Imon Harajuku Bldg. 2F, 6-3-9  Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:30 (Last Orders 20:30)
    Official Website: http://tower.jp/restaurants/cafe/omotesando

    *No reservations, however during busy times numbered tickets will be handed out. Details on numbered tickets will be announced on the cafe’s official Twitter page: @TRC_Omotesando

     

    Chibi Maruko-chan x TOWER RECORDS Collaboration Merchandise
    Release Date: September 5, 2019 (*Pre-orders now open)
    Available: At 22 Tower Records branches and the online store
    Tower Records Online: https://tower.jp
    Collaboration Page: https://tower.jp/chibimaru

     

    Hatsune Miku Music Cafe Opening in Tokyo & Fukuoka

    The Hatsune Miku Music Cafe has returned for the third run and is now open in Akihabara, Tokyo and Hakata, Fukuoka.

     

    The music cafe will be supported by VOCALOID music label KARENT. VOCALOID fans can look forward to dining while listening to music from their favourite characters―Miku, Luka, Rin, Len, MEIKO and KAITO―on high quality speakers and giant monitors.

    Miku’s Leek Record Curry – ¥1,200 (Tax Included)

    Luka’s Pink Peach Soda – ¥750 (Tax Included)

    There’s lots more merchandise, food and drinks as well as this too. You can see the full line-up on the official website. And for more details, click here.

     

    © Crypton Future Media, INC. www.piapro.net

    *The rate of consumption tax is set to increase from 8% to 10% in Japan from October 1, 2019 and so the prices listed here will increase
    *Photos are for illustrative purposes only

     

    ▼Hatsune Miku Music Cafe – 3rd Run

    ・Ani ON STATION AKIHABARA
    Address: Daidoh Limited Bldg. 1F, 3-1-16 Sotokanda, Chiyoda Ward, Tokyo

    Running: August 23, 2019 – October 6, 2019
    *Closed on September 1, 2019
    *Regular hours will not run on October 6, 2019 due to the DJ event

     

    ・Ani ON STATION Hakata Bus Terminal
    Address: Hakata Bus Terminal 7F, 2-1 Hakataekichuogai, Hakata Ward, Fukuoka, Fukuoka Prefecture
    Running: August 28, 2019 – September 29, 2019

     

    Entry Price: ¥500 (Tax Included)

    Cafe Website: https://bandainamco-am.co.jp/cafe_and_bar/anionstation/special/miku_cafe3/
    Ani ON STATION Official Website: https://bandainamco-am.co.jp/cafe_and_bar/anionstation/

     

     

    BT21 Cafe Serves World Food in Shibuya, Umeda, Nagoya and Sapporo

    LEGS COMPANY has opened four BT21 themed cafe called “BT21 CAFE 2019 WORLD” in Tokyo, Osaka, Nagoya and Sapporo. BT21 are the LINE messenger app characters created by K-pop group BTS. The cafe will serve up many different dishes of food from around the world, all with motifs from the BT21 character line-up.

    Japanese Food Plate: Temari Sushi (Salmon, Duck, Minced Tuna, Fried Tofu, Shrimp Avocado) & Meat Udon – ¥1,490

    Brazilian Food Plate: Churrasco, Mashed Potato & Feijoada – ¥1,490

    Enter the cute world of BT21 and their world food line-up. Click here for more details.

     

    *All listed prices are pre-tax. Photos are for illustrative purposes only.

    ©BT21

     

    BT21 Cafe 2019 WORLD

    Locations/Dates:

    • SHIBUYA BOX CAFE&SPACE SHIBUYA 109 (August 22, 2019 – September 29, 2019)
    • UMEDA BOX CAFE&SPACE (August 22, 2019 – September 23, 2019)
    • NAGOYA BOX CAFE&SPACE (September 4, 2019 – October 6, 2019)
    • TOWER RECORDS CAFE at Sapporo PIVOT (September 5, 2019 – October 20, 2019)

    *Cafes closed on September 30, 2019

     

    Reservations

    ・Price: ¥650 (Before Tax)

    Official Website: http://box-cafe.jp/

    The BT21 Cafe is reservation-only

     

     

    Did you enjoy this list? Be sure to visit all the character cafés you can while in Japan this month! Stay tuned for next month’s entry.

  • BT21 Cafe Serves World Food in Shibuya, Umeda, Nagoya and Sapporo

    27.August.2019 | FOOD / SPOT

    LEGS COMPANY is opening four BT21 themed cafe called “BT21 CAFE 2019 WORLD”over the next couple of weeks. The Tokyo and Osaka branches opened on August 22. The Nagoya branch will open on September 4 and the Sapporo branch will open on September 5.

     

    BT21 are the LINE messenger app characters created by K-pop group BTS. The cafe will serve up many different dishes of food from around the world, all with motifs of the various BT21 character line-up. Pictured below is just a select portion of the menu and merchandise you can look forward to.

     

    Cafe Menu

     

    Japanese Food Plate: Temari Sushi (Salmon, Duck, Minced Tuna, Fried Tofu, Shrimp Avocado) & Meat Udon – ¥1,490

    American Food Plate: Slider Burgers (Macaroni Cheese, Egg Salad, Grilled Chicken), Potatoes & Carrot Salad – ¥1,490

    South Korean Food Plate: Tteok-bokki, Japchae, Yangnyeom Chicken & South Korean-Style Rice Ball  – ¥1,490

    Brazilian Food Plate: Churrasco, Mashed Potato & Feijoada – ¥1,490

    Japanese Dessert (Left): Custard Taiyaki, Strawberry Daifuku, Berry Bean Paste Dango, Matcha Ice Cream – ¥1,290 / American Dessert (Right): American Waffles – ¥1,290

    RJ (Left): Peach Calpis – ¥990 / CHIMMY (Right): Pineapple Soda – ¥990

    COOKY (Left): Guava Soda – ¥990 / TATA (Right): Pineapple Soda – ¥990

     

    Exclusive Merchandise

    Japan Acrylic Key Rings (Left) – ¥750 / South Korea Acrylic Key Rings (Right) – ¥750

    Folders (Left) – ¥400 Each / Hologram Stickers (Right) – ¥500 Each

     

    Bonus Items

     

    Every person who books a table in advance (¥650) will receive one of 7 possible mini fans pictured above on the left. Those who order a drink will receive one of 12 possible coasters pictured on the right.

    There are lots of other cute pieces of merchandise and menu items to look forward to too. Full details can be found on the cafe’s official website below.

     

    *All listed prices are pre-tax. Photos are for illustrative purposes only.

    ©BT21

  • BROWN & FRIENDS and BT21 Beach Themed Merchandise Releases at LINE Store in Harajuku

    24.June.2019 | FASHION

    A lone-up of beach-themed merchandise released at the LINE flagship store in Harajuku on June 22 featuring a set of familiar faces including BROWN & FRIENDS and BT21.

    Big Towel: ¥3,780 (Tax Included)

    Face Towel: ¥1,512 (Tax Included)

    Mini Towel: ¥735 (Tax Included)

    From the BROWN & FRIENDS range comes big towels and face towels featuring Brown and Cony donning swimsuits. The towels being sold in Japan are made by Imabari, a leading company in the towel industry and a representative of Japanese quality. They are super soft and have good water absorbency.

    BROWN & FRIENDS Fan: ¥324 (Tax Included)

     

    BT21 Fan: ¥648 (Tax Included)

    BT21 fans will want to get their hands on the BT21 to cool themselves down this summer. The fan features the BT21 characters lined up on the beach wearing shorts and dancing in unison. There are several other fans too, including one of the BT21 characters wearing rubber rings, as well as ones of individual BROWN & FRIENDS characters.

    Electric Fans

    BROWN & FRIENDS, BT21 and Usamaru snacks will be released on July 5 including fruit drops, biscuits, cakes and more which make as perfect gifts to friends and family.

  • K-Pop Group BTS’s BT21 Cafe to Open in Tokyo, Osaka and Nagoya

    19.June.2019 | FOOD / SPOT

    The BT21 Cafe is set to open on floor BF2 of SHIBUYA109 in Tokyo for a limited time from June 28 to August 19. The cafe will subsequently open in Abeno (Osaka) from July 20 to August 25 and Nagoya from July 25 to September 1.

     

    The concept of the cafe is “a resort in the southern countries.” An original summertime menu inspired by the blue sky, beach and sand will be whipped up and based on each of the characters: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN. A line-up of original merchandise will also be sold.

     

    The menu is serve as a meal and dessert set with seven of each to choose from.

    MANG Garlic Shrimp: ¥1,990 (Before Tax)

    BYTATA Loco Moco Don: ¥1,990 (Before Tax)

    With your set you will also receive a character card depending on the meal you choose.

    Drinks (8 Options): ¥890 Each (Before Tax)

    Clear Coasters (12 Designs)

    If you order one of the eight Instagram-worthy drinks at the cafe you’ll also get one of 12 possible clear coasters chosen randomly.

    Those who book a table in advance will receive one of seven possible mini fans too.

     

    Dine with a refreshing menu on the first summer of the Reiwa period and enjoy a resort vibe at the BT21 Cafe.

     

    ©BT21

  • Challenge your virtual cooking skills! Messaging app LINE launches cute cooking game “LINE Chef” worldwide!

    23.May.2019 | ANIME&GAME

    Japanese messaging app LINE has released a new cooking game in its LINE GAME service titled LINE Chef. The game was released worldwide.

     

    In LINE Chef, you transform into famous LINE friends character Brown and as the chef, can enjoy cooking up a variety of delicious meals. At the moment, there are only three dishes you can make; pancakes, omelette rice and a hamburger. As the game develops, more dishes will be added! Starting with Japan, advanced registration to play the game opened on 8th April 2019 and since, many people seized the opportunity to challenge their virtual cooking skills. The game became officially playable from 21st May.

    All those who registered in advance will be rewarded with numerous special gifts! This includes 500 coins to spend on anything in LINE chef, a non-stick coating for your pan to prevent burning, 10 rubies and the buddy Takotako!

    ※ These bonus items will only be given to players who registered in advance for the game as long as they log into the game within two weeks. These will be presented to players on a first-come-first-served basis.

     

    That’s not all! To commemorate the release of the game, LINE is running an invite-your-friends campaign! The more friends you invite, the more luxurious your bonus reward!

     

    Cook up a whole load of fun with LINE Chef!

     

    © LINE Studio

  • LINE FRIENDS STORE pop up shop opens in Osaka featuring BT21 goods and much more!

    24.April.2019 | FASHION / SPOT

    For the first time ever, LINE Friends Japan is collaborating with the three character brands BROWN & FRIENDS, BT21 and LINE Creators Market for a massive pop up shop event to take place all under one roof! The lineup of goods includes approximately 2,000 products, making it the biggest pop up shop event in history! The shop will be open only for a limited period from Weds 24/04 to Mon 27/05 at Daimaru Shinsaibashi, Osaka. This gathering of approximately 2,000 products is rather overwhelming!

    Famous global Korean boyband BTS collaborated with LINE FRIENDS CREATORS to produce the characters BT21, which is massively popular among the millennial generation. There are products here available for advanced sale! There is a total of 18 varieties of shirts as well as stationery, miscellaneous goods and much more! There is also an original photo spot where you can take a photo with your favourite character from BROWN & FRIENDS, BT21 or LINE Creators Market!

    There are just so many LINE FRIENDS character goods here so pop by and find your favourite characters!

  • Snow Peak collaborates with LINE FRIENDS! Get your hands on these cute camping items!

    10.April.2019 | ANIME&GAME / FASHION

    SNS app LINE and their global brand LINE FRIENDS are collaborating with mountain-climbing apparel brand Snow Peak. The limited edition outdoor wear will be available from Friday 12th April.

     

    The collaboration items will be launched worldwide simultaneously. You can purchase these at the LINE FRIENDS STORE in Harajuku and online, as well as in Korea, Hong Kong and China. You can also get these at Snow Peak stores, e-stores and their online store.

     

    This is the second time LINE FRIENDS is collaborating with Snow Peak. Last October, the collaboration items consisted of mugs, spoons and fork sets and much more. As sales continued, the collaboration’s popularity grew! Now half a year has passed and the two companies are at it again for round two! As we’re approaching the camping season, the concept for these goods is “everyday camping and camping every day”. From adults to children, LINE FRIENDS characters are loved by all generations. You get a warm feeling from these goods as they incorporate the designs of your favourite familiar faces!

    Ho-zuki light 12,400 (+ tax) , Tane ho-zuki light Snow Peak 4,800円 (+ tax)

    The left lamp in the picture above is the original colour LINE FRIENDS character USB lamp and comes with a connector cover. Set it to “yuragi mode” and it will flicker when the wind blows! It even has a sleep mode (oyasumi mode) where the lamp dims when the surrounding area is quiet. On the right in the picture is the original colour LINE FRIENDS character lamp with a looped handle. You can hold this cute LED lantern in the palm of your hand.

    Cup Marker Snow Peak ¥1,700 (+ tax)

    These are brown and Sally-themed camping accessories! There are five different sets containing 10 accessories that can spice up your mugs and sierra camping cups.

    Little Lamp Nocturne Snow Peak ¥4,400  (+ tax)

    This little light displays Brown and Sally enjoying a fun camping trip! Put it on your camping table and enjoy the design lighting up your tent!

    Flag Garland Snow Peak ¥5,500 (+ tax)

    This is original Brown and Sally-themed bunting that’s sure to bring life to any camping party!

    FD Chair Snow Peak ¥9,900 (+ tax) 

    This brown and Sally-themed original colour chair is packed with Snow Peak’s close attention to detail! This is a must-have standard item for any LINE FRIENDS camping trip!

     

    These items are useful for a range of purposes! Not only can you use these for camping, but also for a picnic or even just at home! So, how about it?

  • BTS Manga ‘SAVE ME’ Exhibition Arrives at LINE FRIENDS STORE Harajuku

    23.March.2019 | ANIME&GAME / SPOT

    March 17 marked one year since the LINE FRIENDS Flagship Store in Harajuku opened. To celebrate, the shop is holding an exhibition themed on SAVE ME, the official webtoon from South Korean boy band BTS, from March 22 to April 18.

     

    The comic was developed by NAVER WEBTOON Corporation―a service that published original webtoons from around the world―and BTS’s management company Big Hit Entertainment. It is available to read in South Korea, the US, China, Taiwan, Thailand and Indonesia as well as Japan where it is viewable via LINE only.

    BT21 Drawing Tote Bag: ¥2,160

     

    BT21 Soft Nesoberi Bag Plush Toy Charm: ¥1,404

     

    New BT21 merchandise will also be sold for BT21 Week which is running from March 22 to March 31. During this time, fans who spend over ¥3,000 (tax included) will receive an original 1-year anniversary sticker.

  • LINE FRIENDS Store Harajuku Celebrates 1st Anniversary With Exclusive Merchandise

    13.March.2019 | SPOT

    The LINE FRIENDS Flagship Store in Harajuku will turn 1-years-old on March 17, 2019. To celebrate, the store will hold a commemorative event titled “1st Anniversary SPECIAL THANKS” from March 15 to 31.

     

    The store is well-known for its BT21 collection―a collaboration between South Korean boy band BTS and LINE FRIENDS―but for this anniversary event, it is teaming up with Japanese tableware brand KINTO and French stationery brand RHODIA to release a line of exclusive items which will be available both in-store and on the LINE FRIENDS website. They will discontinue once the entire stock has sold out.

    Mug: ¥1,296 (Tax Included)

    Double Wall Glass: ¥1,620 (Tax Included)

    The KINTO collaboration consists of 6 items, exclusive to Japan, which feature cute Brown and Sally designs.

    Brown Multi Case Set / Sally Multi Case Set: ¥4,320 Each (Tax Included)

    The RHODIA multi case sets also feature Brown and Sally designs. These will be sold in South Korea and Hong Kong too but Japan gets a pre-release. Each set contains a selection of stylish stationery.

    An anniversary campaign will also be carried out during the event. People will be gifted original sticker sets of Brown, Cony, Usamaru and BT21. A lottery will also be held where you can win popular merchandise.

  • K-Pop Group BTS’s BT21 Café Opening in Tokyo, Osaka, Nagoya and Hokkaido

    15.February.2019 | FOOD / MUSIC

    The BT21 Café is set to open in Tokyo, Osaka, Nagoya and Hokkaido. The Hokkaido branch makes this the first time the café has appeared in Sapporo.

    The BT21 Café is based on the BT21 character brand, a collaboration between South Korean boy band BTS and LINE FRIENDS. To celebrate 1 year since arriving in Japan the cafés will be decorated with 1 year anniversary art.

     

    Fans of the brand and group can also look forward to exclusive merchandise as well as a range of Instagrammable food like toast and pancakes.

    The cafés are reservation-only and tables are available on a first-come, first-served basis. Reservations opened on February 15 at 16:00 (JST).

    Those who get a table can look forward to getting their hands on one of 8 possible stickers, and those who order something will get one of 8 possible coasters.

  • Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More

    12.February.2019 | FEATURES / SPOT

    Hey, MOSHI MOSHI NIPPON readers. It’s Midori again from the MMN editorial team.

     

    LINE is a messaging app used around the world, but especially in Japan where it is as ubiquitous as WhatsApp is in the West. It’s popular for its wide range of character stickers, many of which have earned such a reputation as to spawn merchandise lines.

     

    In Harajuku there is a shop dedicated to these very characters: the LINE FRIENDS Flagship Store. It’s packed with customers every single day. I went to visit for the very first time and see what all the fuss is about.

     

    The store is located along Meiji-Dori Street, just a five-minute walk from Harajuku Station’s Omotesando Exit.

    You’ll spot it right away from the LINE FRIENDS characters waiting for you at the window!

    It’s opposite H&M.

    It’s fairly large-looking, isn’t it? Upon entering I was met by a huge Brown, a popular bear character on LINE.

    This huge and fluffy Mega Brown is so popular it’s not uncommon to see people lining up to take a photo with him. He’s so cute I understood why people line up for a picture!

     

    At the store you can buy merchandise for familiar LINE characters like Brown & Friends, super popular faces created by users in the Creators Market like Usamaru, items from the BT21 character brand―a collaboration between K-Pop group BTS and LINE FRIENDS―and more.

    The BT21 range is on the third floor.

    The BT21 characters were created by the BTS members themselves. At this Harajuku branch of the LINE FRIENDS Store there is an exhibition of original sketches by the members as well as details on their characters and more.

    It’s also a big screen showing the characters being made. This is an irresistible area for both BTS and BT21 fans!

    There’s even statues of the characters on display. They’re all cute so you just want to take photos of them all! The characters are even up the stairs – there were people taking photos of them while walking up.

    Back down on the second floor are lots of items of characters designed by Creators.

    Usamaru (above) was there to meet me. So cute!

    There’s even merchandise exclusive to the Harajuku branch which would make for perfect gifts. But all the items are so cute I want to keep and use them myself.

    And the list just goes on. There’s so much to choose from I just want everything!

    There’s also items made in collaboration with the Helvetica font. It’s really stylish and would be great for guys or for using in the office!

    There was BT21 merch on the second floor too.

    Fans of the original Brown & Friends posse can rejoice in knowing that there are plenty of items from them too, all of which can’t be bought at any other souvenir shops.

    Not only are there decorative pieces but practical things you can incorporate into your daily life too like plates, cups, containers and more.

    Brown & Friends, BT21 and other characters can be found on the first floor as well.

    Japan-inspired goods too like the above daruma doll plushies.

    These are Hasami ware mamezara dishes. This fusion of traditional and modern Japan is really stylistic.

    Gashapon capsule toy machines can be found next to the till area, so if you’re standing there in the store thinking to yourself, “Well, I’ve accumulated a bunch of coins during my Harajuku trip, so…” then try your luck.

     

    The highlights of the LINE FRIENDS Flagship Store in Harajuku are its great line-up of items and cute interior design and decor. Their stock of daily necessities are adorable too, some of which can’t be found with other regular character products. Pick and surround yourself with your favourites to use each day!

     

    Whether as a gift from Harajuku or Japan everything can easily be made use of. You’ll find lots of cute character statues too in addition to the Mega Brown so shopping there is incredibly fun.

     

    Whether you’re visiting Harajuku for the first time for spring break or making a long-awaited return, be sure to visit the LINE FRIENDS Flagship Store where time flies by in an instant.

  • LINE FRIENDS Jungle Brown Wireless Chargers Released

    05.December.2018 | FASHION

    A NEW range of fast-charge wireless chargers have been released as part of the LINE FRIENDS Jungle Brown series.

    There are three different cute variations of the wireless pads to choose from, each featuring the lovable Brown from the LINE messenger app stamps in different animal costumes. The chargers are Qi compatible so will charge phones simply by placing them on top of the pads.

    They may be cute on the face of it, but these are authentic chargers that will quickly power up both iPhone and Android devices. Each one is made from silicone so they don’t slip easily. Thorough testing has been carried for effects to the human body as well as high temperature and humidity so as to ensure a safe product. They are Qi certified so can be used without worry. They also come with a long and handy 1 meter USB-C cable.

     

    Get your hands on one of these cute and high quality chargers for yourself.

RANKING

  • DAILY
  • MONTHLY

FOLLOW US