Office Lady Higashi’s Nonchalant Shibuya Diary #2: “BE A GOOD NEIGHBOR COFFEE KIOSK” – Harajuku

29.July.2019 | FEATURES / FOOD / SPOT

Hey. I’m Higashi.

 

When I was at university I worked a salon model job which started early in the morning. Everyday after my photo shoots at the salon, I enjoyed walking back from Omotesando to Shinjuku. On that route there was a coffee stand called “BE A GOOD NEIGHBOR COFFEE KIOSK.”

 

The friendly staff working there would call out to me with a smile: “Good morning! Where are you returning from today?” My usual course home would be to go there, order a takeout coffee, and walk back to Shinjuku while cheerfully listening to music.

 

But one day I became a working adult and full-fledged member of society. My new workplace was faraway from the coffee shop and so I could no longer visit it. But I would casually wonder to myself what the guys and girls who worked there and would always chat to me cheerfully and friendly were up to now.

 

So, yeah. I went to visit them.

 

BE A GOOD NEIGHBOR COFFEE KIOSK is about a 7-minute walk from Harajuku Station’s Takeshita Exit.

Follow Meiji Dori street.

Make a turn at the corner of The DECK COFFEE and PIE, and you’ll see the sign.

 

THERE IT IS!

I was greeted by a stylish looking guy who looked great with facial hair. He was so cool!

 

I took no time at all ordering a coffee.

 

I found myself remembering how much I loved the gentle atmosphere brought about by the staff here and the smell of the coffee that flows in the air.

Latte art is his forte!

Time to try it.

Oh… this was just pure bliss!!

 

The coffee had slight acidic notes to it which permeated my body. It was really tasty and warmed by body to the core that day because it was raining!

 

“Was this shop built in 2010?” I asked him.

 

“To be precise, a furniture company called Landscape Products was set up here in 1997. It was converted into a corporation in 2000 and made a furniture shop called Playmountain over in Jingumae. The company then moved to Sendagaya in 2002.”

 

“Oh, so it started as a furniture shop.”

 

“That’s right. When making the company, our representative wrote a summary of all the projects that the company wishes to fulfill. Some of the projects on the list are coffee shops, publication and event planning. Based on that list, we opened a cafe called TAS YARD in Sendagaya in 2004.”

“The company office and the cafe were close to each other. They were in Sendagaya along the road I would take everyday. We’d have lunch and meetings in the cafe and then work at the company office. There used to be a tobacco shop smack in the middle of the road I would come and go along. Lots of people would stand at this postbox just in front of the shop. They used it almost like a resting spot from their busy [working] days. Seeing that, our representative thought, ‘Wouldn’t it be good if there was a coffee shop here?’ A while later the owner of the tobacco shop left that place and we immediately went to rent the building.”

 

He carried on explaining that they researched opening the shop, but at first it wasn’t a hit with the locals. They continued to explore for a solution and eventually the locals came to love the place. I never knew that this coffee shop was so earnestly in tune with the people of the town.

He continue: “I hope this becomes a place where people can take a bread, whether it’s sitting on the benches outside the shop or putting their coffee on the postbox when they come to make an invoice. Our shop’s name BE A GOOD NEIGHBOR comes from us wanting to become good neighbours with the locals and for us to make a comfortable and relaxing place together.”

If you’re looking for something new in your everyday life then please be sure to pay a visit here.

You’re sure to be warmed by the delicious coffee and the face of the handsome shop owner!

RECOMMENDED ENTRIES

  • Office Lady Higashi’s Nonchalant Shibuya Diary #1: “Monmouth Tea” – Sendagaya

    07.May.2019 | FEATURES / FOOD / SPOT

    Dear You,

     

    Hello, and nice to meet you all. My name is Miyu Higashi.

    I’m an ordinary office lady (23-years-old) and I work at a certain company in the city.

    I love Shinjuku, my home town, beyond all else.

    It’s a town that births Tokyo culture, where you encounter many people, where you repeatedly see people off, where all kinds of stories are written.

    To say the least, it’s the greatest place.

    What kind of people come here, and what sort of things are they thinking about?

    I decided to start this featured article series in hopes it serves as an opportunity to find out, if even a little.

    I hope that you―you are who are kindly taking the time to read this article―pays a visit to that person you’d like to visit the most.

     

    Regards.

     

     

    With all that out the way, here it is―the first article in the series! Yippee!!

    This first one is set smack bang in the middle of Shinjuku and Harajuku.

    (Which is, by the way, in Shinjuku Ward. Higashi’s. Favourite. Place.)

     

    It seems this store has been around for over 10 years and is greatly loved by the locals…

    It’s a shop of deliiicious products, where a Ganko Oyaji is said to work!

     

    Ganko Oyaji…? (…”Stubborn Old Man”)

     

    Huh? So what exactly is delicious about that???

     

    I’d best find out, time to go and meet him!!

    Ta-da!

    We’re off to Sendagaya!

    Come to think of it, this place also became famous because of the film Your Name.

    “Right, I wonder where we’re off to today then! Right?”

    All jokes aside, I know where we’re going. It’s about a five-minute walk from Sendagaya Station.

    Ah… there it is!!

    Ta-da!

    The place with the stubborn old man who sells sweet products is Monmouth Tea.

    (Not Mammoth, Monmouth!)

     

    I want to meet him already, but first thing’s first.

    Since I’ve come all this way let’s get one of the shop’s famous “Monmouth Teas” and have a chat.

    Looks tasty! Milk is being poured into the cup.

    Here’s the famous Monmouth Tea.

    The balance of the amazing aroma of the tea and milk make for a perfect match.

    It’s sweet and delicious that you have to take a breather after taking a sip.

    I can’t get enough of the rich taste of the tea and milk.

    Too good♥

     

    This takes away my routine fatigue in one fell swoop… I’d like to dedicate this sweetness to all the office ladies around the country.

     

    Just as I’m thinking this…

    “It’s tasty, right?”

    A voice addresses me all of a sudden.

    There he is… there he is!!!

    Are you, perhaps, the stubborn old man of delicious products!?

    I wanted to meet you!!

     

    Please tell me your story―in detail!

     

    “I suppose I’ve got no choice,” the kind owner says to me, and lets me in on it.

     

     

    Higashi: “Why did you open this shop?”

     

    Owner: “I originally set out to be a rock ‘n’ roller in my hometown. I moved to Tokyo with a guitar and worked hard to make my dream come true, but in the end it didn’t work out. After that I worked as a salary man at a firm, but I quit ten years ago and took a fling to open this shop.”

     

    Higashi: “I see… but why a tea shop owner?”

     

    Owner: “A while back I was obliged to the owner of tea shop in Shibuya. He took me on as an apprentice at that shop and taught me about tea. That’s what made me decide to open this shop.”

     

    Higashi: “What a wonderful relationship. Your dream changed from wanting to become a rock ‘n’ roller, but now you’re pushing forward with a new dream and goal.”

     

    Owner: “Well… the truth is I play music while working this shop. I make music with an acquaintance of mine. They’re actually in a record company. I even released a CD some time ago. If you’d like, you sure give it a listen.”

    He looked happy as he told me his story and gave me a copy of his CD.

    He’s actually an active musician and performs live periodically.

    Higashi: “Wow! I’ll give it a listen!! So right now your dreams and the road you are taking are different from the past, but in coming to work as a tea shop owner, your former dream to become a rock ‘n’ roller has come true. If somebody admired you and waned to open a shop like you, what would you say to them?”

     

    Owner: “I’d tell them to forget about it [laughs]. People who imitate what others do will only ever be imitators. I thought that back when I climbed Mount Fuji. I thought that no matter how much I climbed I’d never reach the top. That at this rate, I’ll never arrive. But step by step I walked, and I got there. In other words, a journey of a thousand miles begins with a single step. If you properly take it one step at a time each day your dream will come true some day.”

     

    The owner spoke looked at me intently as he spoke.

    When I looked at him, I felt that the flavour and sweetness of my tea came to fruition out of his many life experiences.

     

    I’ve actually been coming to this shop since elementary school.

     

    Whenever I ran out of energy.

    Whenever I felt down.

    Whenever I was plugging away.

    Whenever I wanted a little more power.

    It’s strange, but when I see the stubborn owner of sweet products and Monmouth Tea, I feel like I want to work hard tomorrow too.

     

    You should visit next weekend too!

    Peace! ✌

    See you next time, owner!

     

    ~Today’s doodle~

    The owner looks good in his hat with cherries on them and his apron which says oyaji (“old man”) on it.

    I made them red like the Monmouth Tea, but the wonderful owner, who looks good in red, had bought friendly pink.

     

    Model/Writer: Miyu Higashi

  • Hello everyone! This is Midori from MOSHI MOSHI NIPPON.

     

    Candy apples are the staple food of summer festivals. A crunchy candy coating and a sweet, fruity apple is such a divine combination. It can be quite difficult to find candy apples outside of festivals. That’s where Candy Apple steps in. This is a brand new shop on the block that specialises in candy apples!

     

    This is located just a five-minute walk from Shibuya Station’s west exit. If you check out their saved Instagram story, you probably won’t get lost. During the weekdays and on Saturdays, this is an Italian restaurant called Buonappetito. On Sundays, when the restaurant is closed, it transforms into a candy apple shop.

     

    The shop interior is gorgeous.

    Plain: ¥600

    I ordered the plain apple without wasting any time. This is much larger than what you would usually get at a festival. Although these are usually eaten by immediately sinking your teeth in and biting out a big chunk, you can cut your apple here and enjoy it at your own pace. 

    After taking your first bite, you will realise just how different this is to your normal candy apple. The apple is coated in a thin layer of candy, creating a delicious crunch. The apple is fresh, juicy and sweet. Some candy apples are made with mushy apples that are not fresh, however these apples are extremely fresh and delicious right to the last bite. 

    These candy apples are full of a variety of flavours.

    Cinnamon Sugar: ¥600

    The apple with the dusting of beige-coloured powder is cinnamon-flavoured. The sweet cinnamon scent spreads everywhere as soon as you set it on the table. The sweet flavour of the apple and the fragrant cinnamon is a match made in heaven. 

    Cocoa: ¥600

    The apple covered in the brown powder is cocoa-flavoured. The slightly bitter flavour of the chocolate is a perfect match for the sweet apple. The colour contrast between the brown chocolate and white apple is also beautiful.

    Matcha: ¥600

    The apple with the green powder is matcha as you may have already guessed! The flavouring of the Uji matcha used for this apple was carefully balanced to maximise the flavour when combined with the apple. After you take your first bite, you just won’t be able to stop. 

    Blueberry Yoghurt: ¥600

    The bright white dusting on this blueberry yoghurt-flavoured apple is beautiful. The blueberry scent is mild and is perfect with the yoghurt.

    Black Cocoa: ¥600

    The pitch black colour of the Black Cocoa Candy Apple is very appetizing. The black cocoa is even more bitter than the cocoa apple, which really brings out the flavour of the sweet apple even more.

    You can even get chocolate fondue for your candy apple (¥400). By adding the fairly bitter chocolate to your candy apple, you can enjoy three different kinds of sweetness when it mixes with the chocolate, candy and the apple. 

    You can even order your candy apple to go, making it the perfect summer souvenir. Taking it home to enjoy is also another wonderful way to make the most of your experience. 

     

    This candy apple shop is only open on Sundays, but you can order to take away on other days. 

     

    This is a flavour that a festival candy apple will never be capable of offering. You can tuck into your apple inside the beautiful shop, or take it home to enjoy at home at your own pace. 

  • Live the Disney Princess Dream With Tokyo Disneyland Hotel’s Luxurious Afternoon Tea

    25.July.2019 | FEATURES / FOOD

    If you’ve had the chance to visit Tokyo Disneyland or Tokyo DisneySea you will have tried the many delicious dishes and drinks on offer at its variety of restaurants. But did you ever know that Tokyo Disney Resort also offers afternoon tea?

     

    Tokyo Disneyland Hotel serves the only afternoon tea set across the entire resort on occasion in line with certain events.

    We had the pleasure of joining Disney mega fan Kanako as she went to visit the hotel to try this very special afternoon tea.

    Tokyo Disneyland Hotel is the closest hotel to the entrance of Tokyo Disneyland. The first thing you will notice upon stepping inside is its use of Victorian decor. The ceiling also stands tall, opening the entire hotel up to give it a sense of space.

    The afternoon tea is sold at the Dreamers Lounge in the lobby. In line with the Donald’s Hot Jungle Summer event currently taking place at Tokyo Disneyland until September 1, the tea set is also “hot jungle summer” themed.

    The first thing to note about the three-stack set is how refreshing and summery it looks – a perfect selection for the hot season. It comes with sandwiches, hors d’oeuvre, scones, desserts, and a choice of tea or coffee.

    Kanako started with the very top plate. The plate itself is decorated with what is supposed to look like Donald’s footprints and splashes of water.

    The dessert on the left is haupia, a traditional Hawaiian dessert made with macadamia paste and roasted coconuts. It’s crunchy and has an incredible flavour.

    Sitting temptingly next to it is the panna cotta and melon coulis. It contains a single sage leaf which adds flavourful herb notes. The entire dessert itself has a satisfyingly refreshing taste which covers your taste buds with a single mouthful.

    The middle plate features two types of scones: plain and pineapple. They come with separate servings of clotted cream and honey to lather the scones in. The latter scone is cute in that it’s actually shaped like a pineapple. It’s crunchy and delicious and goes exquisitely with the accompanying tea.

    The tea menu has many options. Kanako went for the “Darjeeling Summer” from the premium tea selection. When you order from the premium menu your tea is prepared in a sleeping pot that is both cute and extravagant as you would expect with an afternoon tea set.

    The bottom plate contains a bunch of different appetisers including tuna and okra tartar, mango and mascarpone canapé, tomato and fish capellini, keema curry quiche, and an ethnic pork sandwich.

    Kanako was very happy with her hors d’oeuvre, saying: “Everything is delicious, but I really like the combination of the pork and the slightly chewy bread for the pork sandwich!”

    The chilled cone cream scoop was very refreshing and a perfect palate cleanser.

    Finally, the cute hot jungle summer dessert plate which caught our attention from the very start. It comes with a tropical cream cheese and passion fruit mousse, white grape and shiikuwasha jelly, and Peach Melba which looks like flowing magma.

     

    You might be surprised to find out that the jungle leaves on the plate aren’t actually part of the plate’s design but in fact green chocolate carefully sprayed on.

    Even the Goofy, Mickey and event logo on the plate are delicately made from chocolate. Once you know that you’ll definitely be reaching for the camera straight away!

     

    The Peach Melba is a lovely combination of peach compote and vanilla ice cream topped with raspberry sauce and almonds. Its mix sweet and sour flavours remind one of summertime.

    It’s not everyday you see a cream cheese mousse, is it? The one that Donald is sat on. Kanako especially enjoyed its passion fruit scent and velvety texture. It’s made even more delicious when eaten together with the jelly surrounding it.

    So, which was your favourite, Kanako-chan?

     

    “Everything tasted amazing, but my favourite was the haupia♡ It’s moderately sweet, and I really liked the flavour of the coconut! Everything in the afternoon tea set is cute down to the tiniest details, so it’s perfect for taking photos for social media. I definitely wanna go again!”

     

    The Donald’s Hot Jungle Summer themed afternoon tea set is being served from 11:30-17:00 until September 1, 2019. Places are limited so I recommend making a reservation in advance.

     

    Enjoy your summer to the fullest with this tropical afternoon tea set!

     

    ©️Disney

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  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • Rilakkuma 20th Anniversary Cafe Be Held in Omotesando, Tokyo in March and April

    06.March.2023 | ANIME&GAME / FOOD / SPOT

    To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

     

    The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

     

    Menu

    Rilakkuma’s Honey Mustard Hamburger

    コリラックマのクリームパスタ

    Korilakkuma’s Cream Pasta

    Kiiroitori’s Egg Burger

    Chairoikoguma’s Cheese Curry 

    Rilakkuma and Friend’s Celebratory Cake

    Congratulatory Flower Parfait

    You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

    You Can Choose♪ Rilakkuma and Friends Floats 

    Honey Forest Jelly Soda

    Relaxing Pudding Drink

    Take-Out Drink Bottle

     

    Original Merch

    Acrylic Clip (7 varieties, random)

    Acrylic Keychain (5 varieties, random)

    Mini-Bottle / Muddler with Charm (4 varieties)

    Lunch Tote / Drawstring Bag

    Acrylic Stand with Clip / Cork Coaster

    Stuffed Animal

     

     

    In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

    Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

     

    ©2023 San-X Co., Ltd. All Rights Reserved.

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Kirby Cafe Reveals Exclusive Winter 2022 Menu

    14.November.2022 | ANIME&GAME / FOOD / Uncategorized

    The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

     

    Menu

    Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

    Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

    Waddle Dee’s Dreamy White Stew

    Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

    Transform! Carby Cake

    Kirby’s Dream Ricotta Pancake

    Whispy Woods Blessed Tart

    Elfilin’s Twinkle☆Frozen Drink

    The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

     

    The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

     

    This winter, come enjoy plenty of Kirby-inspired treats while you can!

     

    ©Nintendo / HAL Laboratory, Inc.

  • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

    02.November.2022 | FASHION / SPOT

    The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

     

    This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

     

     “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

  • 13th BT21 Cafe to Open in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo

    29.October.2022 | FASHION / FOOD / SPOT

    The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

     

    Cafe Menu

    Magical Tea Time Set

    Food Plate

    Food Plate (7 varieties)

    Dessert Plate

    Dessert Plate (7 varieties)

     

    Drinks

    Magical Milk Tea

    Black Tea

    Iced Coffee / Hot Coffee

     

    Original Goods

    Acrylic Keychain (7 varieties, Random)

    Acrylic Clip (7 varieties, Random)

    Satin Sticker (7 varieties)

    Clear Folder (2 varieties)

    Handkerchief (7 varieties)

    Tote Bag

    Mug

    Masking Tape / Balloon on a Stick

    Dolomite Coaster (2 varieties) / Mirror (2 varieties)

    [Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

     

    The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

     

    In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 


    Why not take a break from everyday life to enjoy a magical time with these cute characters?

     

    ©BT21

  • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

    18.October.2022 | ANIME&GAME / FASHION

    Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

    The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

     

    About COJI-COJI BABY

    “A snooze on the moon…

    From childhood to the faraway future, 

    Coji-Coji is always cozy-cozy.

    Such a valuable life.

    Grow together with your baby.

    Snuggle up with your family. 

    Be there to relax with those you love. 

    Spend irreplaceable time together.

    After all of these desires and thoughts came together,

    COJI-COJI BABY was born.”

     

    Product Release Information

    Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

    Coji-Coji Costume Romper: ¥9,900

     

    COJI-COJI BABY Fair Now Open!

    Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

     

    During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

  • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

    07.September.2022 | FOOD / SPOT

    LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


    Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

     

     

    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Q-pot CAFE to Offer Cute Halloween Sweets to Celebrate 10th Anniversary

    05.September.2022 | FOOD

    Q-pot CAFE in Omotesando will be offering up some Halloween treats to celebrate the location’s 10th anniversary! Guests will be able to sample these special sweets from September 3 until October 31, 2022.

     

    Happy Halloween! Afternoon Tea Set

    The festive Happy Halloween afternoon tea features pink Jack-o’-lantern macarons and other Halloween-inspired sweets.

     

    Fluffy Floating Ghost Plate (Drink Included)

    The adorable ghost is made from fluffy milk mousse covered with gyuhi, a typical ingredient in Japanese sweets made from rice flour. Inside is blackcurrant and redcurrant jelly with an incredibly sweet and sour flavor.

     

    Black Devil Tea Mocha

    Featuring large devil wings, this tasty and eye-catching beverage is a mix of black tea, chocolate, and milk. When the cocoa cream melts, the taste changes to something creamy and cozy, perfect for the autumn months.

     

    Shimmering Blueberry & Grapefruit Soda

    This refreshing sweet and sour drink combines blueberries and pink grapefruit along with soda and pearl powder.

     

    Come enjoy Halloween while celebrating the cafe’s 10th anniversary!

  • Blue Lock Anime Pop-Up Store and Cafe to Open at Tokyo Solamachi Tree Village

    26.August.2022 | ANIME&GAME / SPOT

    A pop-up store and cafe inspired by the anime series Blue Lock will open in September! The series is due to begin airing in October 2022.

     

    The limited-time cafe and shop will open at Tokyo Solamachi Tree Village. Guests will be able to enjoy original dishes inspired by characters from the series, and goods featuring new illustrations will be on sale!

    If you’re a fan of the series, you won’t want to miss taking a trip to Skytree in September!

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