Sanrio’s Cinnamoroll to Open His Own Beverage Shop ‘Sky Drink Stand’ in Harajuku

25.July.2019 | FOOD / SPOT

Sanrio fans will be delighted to hear that the adorable long-eared white puppy himself Cinnamoroll is set to get his very own drink shop called Cinnamoroll Sky Drink Stand which will open in Harajuku on August 22 for four days. The shop will make use of a revamped Cinnamoroll Talk app which was released in June last year and lets you chat with the character.

The theme of this limited-time shop aims to send you soaring up into the clouds with its fluffy decor and decorations where the shop’s owner Cinnamoroll will be waiting to serve you some super special drinks.

There are 27 drinks in total to choose from. At the counter you can converse with Cinnamoroll, and depending on how he answers your questions, the colour, flavour and toppings of your drink will change. Your specially made and unique drink will arrive bottled with a handwritten name label on the front.

You’ll even be able to order your drink in advance from August 17 using the Cinnamoroll Talk app which is compatible with Google Assistant. After you say, in Japanese, “OK Google, Cinnamoroll ni Osora Dorinku Onegai” (OK Google, please give me a Cinnamoroll Sky Drink), the order window will pop up. After you’ve talked with Cinnamoroll on the app you will receive an order number to collect your drink.


Commemorate your trip to the drink stand by taking a photo at the above-pictured photo spot and look like a member of staff yourself with your special drink.

 

©’01, ’19 SANRIO

RECOMMENDED ENTRIES

  • Sanrio Announces Character Themed Cafe at EGG & SPUMA in Shinjuku

    04.July.2019 | FOOD

    Sanrio has announced that it will open its third-ever limited-time cafe themed on their magazine Ichigo Shimbun at EGG & SPUMA located on the 8th floor of Shinjuku Lumine EST from July 11 to September 30.

     

    Ichigo Shimbun is a monthly magazine published by Sanrio which includes information about the latest character merchandise, the Sanrio Character Awards, and more. Many of Sanrio’s characters appear in the magazine and are set to appear at the cafe in the form of food. The theme of the cafe will be “Vacation.”

    The menu special is the special party combo box for two. Served in an original box, it contains Pochacco and Cinnamoroll burgers, fries, cute Kiki & Lala desserts, two drinks, and more.

    EGG & SPUMA are known for their pancakes, so for the Sanrio collaboration, they will serve a special plate of pancakes themed on a beach with Pompompurin sunbathing on top. You can also order refreshing summery soda drinks too.

    There will be two different menus served at different periods for the duration of the collaboration, meaning a repeat visit is a must. We hope you get to try everything!

  • Hello Kitty & KAWAII MONSTER CAFE Collaboration Begins July 12

    02.July.2019 | FOOD

    The KAWAII MONSTER CAFE in Harajuku is teaming up with Sanrio bring Hello Kitty, Harajuku culture and kawaii culture to the restaurant in a collaborative event that will run from July 12 to September 1. This year marks Hello Kitty’s 45th anniversary and KAWAII MONSTER CAFE’s 4th anniversary making this an event not to be missed.

    “Harajuku x Kawaii x Hello Kitty” Themed Menu

    Eight dishes will make up the colourful menu arriving at the KAWAII MONSTER CAFE on July 12 inspired by Harajuku, kawaii culture and Hello Kitty.


    Dishes include the Hello Kitty Burger packed with colourful melted cheese sauce, the Hello Kitty Harajuku Rainbow Curry which imagines Hello Kitty looking up to a rainbow after the rain lets up, and more.

    Don’t forget the beautiful desserts either from a vibrant pop cake to a gorgeously layered parfait, all imbued with kawaii♡


    During the event, customers who order from the collaborative menu will receive one of these original coasters featuring Hello Kitty and the restaurant’s popular character Mr. Choppy.

     

    Mel-Tea Hello Kitty Room: A Special Reservation-Only Room

    Also running at the restaurant during the event will be a special reservation only “room” which can be found at the KAWAII MONSTER CAFE’s popular Mel-Tea-Room area. This room will see Hello Kitty take on the theme of a Harajuku girl and be decorated in pastel colours, ribbons, strawberry cake and more. You’ll wish this room was your own!

     

    Mel-Tea Hello Kitty Room

    Running: July 12, 2019 – September 1, 2019

    Reservations: Once reserved please speak to the Mel-Tea Hello Kitty Room staff

    Slots: [Weekdays] 11:00/13:00/15:00 [Sundays & Holidays] 11:00/13:00/15:00/17:00/19:00

    *2 hours per slot, limited availability

     

    Original merchandise and novelties will also be available to purchase and pick up at the restaurant.

     

    The collaboration is running until the end of Japan’s summer break, so if you’re here this summer then be sure to plan a trip to Harajuku to eat at the KAWAII MONSTER CAFE.

  • Sanrio Character Awards 2019 | Event Report

    06.June.2019 | FEATURES / SPOT

    Hi, everyone. Midori here from MMN’s editorial department.

     

    The Sanrio Character Awards is a hugely popular event held in Japan every year. The winners were just recently announced, and I got to attend the announcement event.

     

    This year marks the 34th run of the awards which have become an annual custom amongst Sanrio fans. People waited with a slight nervous anticipation at Puroland where the event was held as they awaited for the award ceremony to begin.

    The ceremony began with an initial greeting by Kabuki Nyantarou before the participating characters of the awards were presented on screen. There were over 80 entries this year!

     

    They took no time at all in listing the winners in order from the top. Cinnamoroll has reigned champion for two years in a row, but taking the crown this year is Hello Kitty who is celebrating her 45th anniversary. After her were Cinnamoroll and then Pompompurin. Hello Kitty is the poster girl for Sanrio but the last time she earned the No. 1 spot was six years ago in 2013, and last year she was in 4th place.

     

    Hello Kitty is the only character since 2000 to win three years in a row. The highest streak by the other characters is just two years. When the votes began rolling in this year Cinamoroll was initially at the top with Hello Kitty in 2nd place, but halfway through they swapped places. Of course, we mustn’t forget Pompompurin and YOSHIKITTY either who followed close behind them.

     

    Firstly, let’s take a look at who received the Special Awards.

    Cogimyun―Sanrio’s flour dough fairy character―obtained a much higher ranking than last year, earning her the Hop Step Jump Award. Fans were fascinated with this announcement as Cogimyun is said to the most elusive of the Sanrio characters.

    Hello Mandy reigned in the Collaborations Category, a collaboration between Hello Kitty and Mandy Sekiguchi from Japanese boy band GENERATIONS from EXILE TRIBE. Sekiguchi himself surprised the crowd as he was present to receive the award alongside Hello Mandy.


    Taking home the TikTok Award this year is Marumofubiyori Moppu. Moppu is a cute white bear who likes to lounge around at home wrapped in his favourite blanket. His sleepy videos were a hit on the Japanese TikTok.

     

    Now, for the main announcements.

    Ranks 20 through 10 were announced via large cardboard panels.

     

    The top 10 were then announced in order, from 10 down to 1. Each of these popular characters were announced until just 2nd and 1st place were left to be announced. The remaining two names were Cinnamoroll and Hello Kitty, leaving fans anxious to hear who the winner of 2019 will be.

     

    And the winner is…

    Hello Kitty, with 1,647,073 votes! Not only does she take home the top award, it’s also her 45th anniversary and the first win of Japan’s Reiwa era. Cinnamoroll came in a close second at 1,584,057 votes. I saw some fans with tears in their eyes as a result of this heated battle.

    At the end, the characters lined up in a big row and celebrated their rank by holding up a card.

    To celebrate her win, it was announced that Hello Kitty will hit up Sanrio stores across Japan to show her gratitude. Exclusive merchandise will also be available for purchase to thank fans for their support. Full details can be found on Sanrio’s official website.

     

    The Awards were also held in several overseas countries with the outcomes being much different. In Taiwan Cinnamoroll was 1st place, Pompompurin 2nd place and Hello Kitty 3rd place. In China, it was Cinnamoroll in 1st place, My Melody in 2nd place, and YOSHIKITTY in 3rd place, a collaboration between X Japan member Yoshiki. And in Hong Kong it was Pekkle in 1st place, Pompompurin in 2nd place and Cinnamoroll in 3rd place.

     

    This year’s award ceremony for the internationally beloved Sanrio characters comes to an end. Congratulations, Hello Kitty!

RELATED ENTRIES

  • Celebrate My Melody’s 45th Anniversary at Sanrio Puroland & Sanrio Harmonyland

    05.December.2019 | FASHION / SPOT

    My Melody is one of Sanrio’s most popular characters who made her big debut back in 1975. Next year, Sanrio Puroland and Sanrio Harmonyland are set to host events to commemorate her 45th anniversary. A range of anniversary merchandise will also be release.

     

    My Melody 45th Anniversary Fair at Sanrio Puroland

    The “My Melody 45th Anniversary Fair” will take place at Sanrio Puroland from January 17 all the way to December 13 in 2020. The theme will be “My Melody Pink Therapy” and will see Puroland dyed in all things pink and sweet.

    For the first time in five years, the My Melody Area on the 4th floor of Sanrio Puroland will undergo a revamp to feature more pink than ever before. There will be a new photo spot at the entrance of the overhauled My Melody Shop where you can see all of the best must-buy merchandise. The store will have anniversary goods, Puroland-exclusive items, a variety of My Melody merch, and more.

    The new My Melody Garden will open just through the My Melody Shop, featuring a cherry blossom tree despite the winter season, as well as pinked-out walls and flooring. Adorning the garden will be giant flowers that look like My Melody and more. Sit on one of the sofas and snap a romantic picture in this cute world of pink.

    To celebrate her 45th anniversary, a droopy-eared My Melody will don two new Puroland-original anniversary dresses.

    You can’t forget to check out the anniversary menu either, featuring a line-up of celebratory food, drink and dessert. Tuck into a lovely curry with My Melody’s face in it made from ebi katsu, or indulge in the special 45th anniversary cake.

    And don’t miss this line-up of 8 limited-edition pieces of merchandise, including a birthday doll wearing My Melody’s anniversary dress, mascot, headband with My Melody ears, and more.

     

    My Melody 45th Anniversary Fair

    Running: January 17, 2020 – December 31, 2020

    Event Page: https://www.puroland.jp/mm45th/

     

    My Melody 45th Anniversary Event in Harmonyland

    Another event taking place is “My Melody 45th Anniversary Event in Harmonyland” which begins at Harmonyland, located in Hiji, Oita, from January 17 next year.

    A greeting show will be held on January 18ーMy Melody’s birthdayーwhere My Melody herself will make an appearance dressed in her anniversary costume. There might even be a surprise visit from her rival, Kuromi!

     

    There will also be a My Melody anniversary photo spot at Harmonyland too, decorated with pink roses, as well as celebratory food, merchandise, and more.

     

    My Melody 45th Anniversary Event in Harmonyland

    Running: January 17, 2020 – December 31, 2020

    Event Page: https://www.harmonyland.jp/sp/mm45th/

    *More information to be posted on the website

     

    45th Anniversary Merchandise – 3 Designs

    A line of anniversary merchandise with three different designs will also be released at Takashimaya Shinjuku and elsewhere. The designs include the “Strawberry Cake Design” featuring My Melody eating cake with her friends, the “Message Design” with My Melody’s name written on the items, and the “Laundry Design.”

     

     

    There’s lots more planned for My Melody’s 45th anniversary too, so be sure to pay a visit to Sanrio Puroland and Sanrio Harmonyland in 2020!

     

    ©’76, ’19 SANRIO

  • Pompompurin Cafe Reveals Christmas Menu For Harajuku, Yokohama & Umeda Branches

    27.November.2019 | FOOD / SPOT

    The Harajuku, Yokohama and Umeda branches of the Pompompurin Cafeーthe cafe chain centred on Sanrio’s popular character Pompompurinーis serving up two cute Christmas menu items this year from December 1 to 25.

    *Food names below are translated from Japanese

    Hurry Up Santa – Pompompurin Cheese Keema Curry – ¥1,290 (Before Tax)

    This rich and spicy keema curry is made with Parmesan cheese, cheddar cheese, and natural cheese. The colourful stars are made from carrot and paprika, while the spiralled Christmas cheese is a combination of spinach and mashed potato. Purin is made of rice and is waiting in anticipation for Santa to deliver his present. You’ll see he’s holding a stocking which is a made from bread and walleye pollack mayo. A hearty dish that is both delicious and adorable

    Snowman Pompompurin – Snow Covered Chocolate Tart ¥1,190 (Before Tax)

    Pompompurin has turned into a vanilla ice cream snowman and is standing next to a pistachio cream Christmas tree. They are both atop a rich chocolate tart. This cute dessert is like a Christmas garden straight out of a children’s picture book.

    If you decide you want to spend your Christmas with Pompompurin this year, then you’ll receive a free lunch mat when you order food and a free coaster when you get a drink. These are both limited in quantity, so don’t miss out!

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S603310

  • TV Anime Series ‘Show by Rock!! Mashumairesh!!’ New PV & Key Visual Released

    26.November.2019 | ANIME&GAME

    Show by Rock!! is a rhythm video game developed and produced by Sanrio and Geechs. A new promotional video and key visual have been unveiled for Show by Rock!! Mashumairesh!!, a TV anime series sequel to the two short anime seasons which aired in 2016. It has also been announced that a new mobile rhythm game entitled SHOW BY ROCK!! Fes A Live will be released by Square Enix.

     

    Show by Rock!! Mashumairesh!! was announced at the event “SHOW BY ROCK!! 3969 GRATEFUL ROCK FESTIVAL” which took place on Sunday. It will begin airing on January 9, 2020.

    The key visual reveals the four main characters who make up the band Mashumairesh!!: Howan (voiced by Hikaru Tono), Mashimahimeko (Yuuko Natsuyoshi), Delmin (Misaki Watada), and Ruhuyu (Aya Yamane). They stand holding their respective instruments in Under North Zawa, where the series takes place.

    The promotional video also showcases the four characters in action to the tune of Yell and Response, an insert song from the show.

    The series is being animated by Kinema Citrus. Seung-hui Son is the director with Masayuki Kojima, who directed Made in Abyss, as the advisor. The CG parts will be animated by Polygon Pictures (Human Lost).

     

    ©2012,2019 SANRIO CO.,LTD. SHOWBYROCK!! Production Committee

  • Sanrio Characters Get Together for the Last EGG&SPUMA Collaboration Cafe in Tokyo

    12.November.2019 | FOOD / SPOT

    Sanrio is collaborating with EGG & SPUMA cafe which is located on the 8th floor of the shopping centre Lumine EST Shinjuku. The Sanrio Characters Cafe is set to open on November 15 and will remain open for a limited time only.

    This will be the last time that Sanrio will collaborate with EGG & SPUMA and to really make it special, the menu is grander and packed with even more of your favourite Sanrio Characters. If you are a Sanrio fan, you definitely won’t be able to resist the adorable atmosphere.

    From dinner to dessert to drinks, the menu will leave you spoilt for choice. If you’re looking for something to fill you up, then the Pompompurin Cheese Burger is for you. Pompompurin sits on the plate in burger form wearing a cute beret. Kiki and Lala’s themed dish is a tower of soufflé pancakes made to resemble a cute tree, and My Melody’s dish is a Melty Strawberry Soufflé Pancake garnished with a pink ribbon. 

    Of course, EGG & SPUMA Collaboration Cafe will be whisking up their highly popular Tea Party Set again but this time, the Sanrio presence is very intense.

    The special Sanrio-style Tea Party Set is a grand three-tier course full of intricate design. The fun feast on the first tier features a colourful jelly treat which takes on the appearance of a capsule toy machine, and playful pup Pochacco in the form of a panna cotta dessert. The second tier serves up EGG&SPUMA’s popular soufflé pancakes covered in an irresistible berry sauce. The third tier will treat you to a ribbon-shaped strawberry milk crêpe and mini chocolate cakes with My Melody and Kuromi playing on top.

    Order from the collaboration menu to receive a cafe-limited drink coaster. 

    *There are eight possible designs. Each customer will receive one coaster upon their order and they are unable to choose the design they receive.

     

    Make sure to stop by for a top up on your kawaii levels!

  • HELLO KITTY SHOW BOX Theatre-Restaurant Announces New Show Based On the Seven Lucky Gods

    27.October.2019 | SPOT

    The official Hello Kitty theatre and restaurant HELLO KITTY SHOW BOX, which opened back in August on Awaji Island, updated its show program on October 10 and is now hosting a new show themed on the Seven Lucky Gods titled “A Record of the Seven Lucky Gods of Awaji Island.”

    A Record of the Seven Lucky Gods of Awaji Island

    The HELLO KITTY SHOW BOX is home to a gallery that makes use of media art like 3D holograms. The theatre’s shows incorporate song, dance and musical performance, while the restaurant serves healthy, vegetable-packed meals including vegan-friendly options.

     

    The building itself is situated within farmlands and is crowned with the adorable hidden face of Hello Kitty which can’t be seen from the ground.

    The all-new show will feature an original story based around the Seven Lucky Gods of Awaji Island, a mystical island that is even mentioned in the Kojikiーa sacred text and first written recording of Japan.

     

    ©1976, 2019 SANRIO CO., LTD. APPROVAL NO. G602779

  • The Pompompurin Cafe’s New Autumn Dessert Will Warm & Fill You Up

    26.October.2019 | Uncategorized

    If you’ve not yet been to the Pompompurin Cafe, or this is your first time hearing about itーthemed entirely on Sanrio’s popular character Pompompurinーthen their two new menu items, available this autumn for the entire month of November, is sure to pull you in.

     

    As the leaves turn red and gold and people order pumpkin spiced lattes for takeout, the Harajuku, Yokohama and Umeda branches of the Pompompurin Cafe want to get in on the autumnal action too. So they have created a special chicken stew and fruit gratin, served as colourful as the season itself is and perfect during any time of the day when your belly is calling for nutrition.

    Chicken Brown Stew: Strolling Along While Looking at the Autumn Colours – ¥1,290 (Before Tax)

    This chicken stew features Pompompurin and his best friend and hamster Muffin. The dish depicts a scene of both of them strolling and getting along while looking at the autumn leaves. Purin is made from rice and sits inside the rich stew while a mashed potato Muffin perches on top of him wearing his hat.  They are surrounded by carrots and other veggies made to look like the vibrant leaves of Japan’s maple and ginkgo trees.

    Fruit Gratin: Hot Spring Warm-Up – ¥1,090 (Before Tax)

    If you’re looking to satisfy your sweet tooth but also want to warm up then look no further than at Pompompurin and Muffin relaxing together in the hot spring that is this fruit gratin dessert. Purin is made from pumpkin flavoured ice cream while Muffin is of the vanilla kind. They are warming themselves up in a fruit-packed custard cream sauce. The fruit is drizzled in sauce and cooked to make the fruit even sweeter and intensify its flavour. Did you see the cute towels on their heads too? Many people do this in Japan when getting into the hot spring (or “onsen”), and you might have seen it if you watch anime too.

     

    The fall fun doesn’t stop there however, as all people who dine at the cafe will receive the lunch mat pictured below, and everyone who orders a drink will get a coaster. Available while supplies last.

    Lunch Mat (3 Designs)


    Coaster (1 Design)

     

    Stay warm while its cold at the Pompompurin Cafe this autumn.

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S602780

  • Voice Actress Nanaka Suwa and My Melody Get an Adorable Collaboration Cafe in Tokyo

    02.October.2019 | FOOD

    Are you a fan of Love Live!’s adorable voice actress Nanaka Suwa and My Melody? If so, we have good news for you: LEGS COMPANY, LTD is opening a Nanaka Suwa ♡ My Melody Cafe in Ikebukuro, Tokyo from October 30 to December 1, 2019.

    The Nanaka Suwa♡My Melody PremiumShop opened in April 2019 and due to its popular demand, it reopened again in September 2019. The Nanaka Suwa ♡ My Melody Cafe is a collaboration cafe dedicated to popular voice actress Suwa Nanaka and also celebrates the upcoming 45th anniversary of popular Sanrio characters My Melody, My Sweet Piano and Kuromi in 2020. 

     

    Menu

    Suwawa and My Melody Creamy Crab Pasta: ¥1,480 

    Tagliatelle pasta is covered in a creamy crab and tomato sauce. The claws of the crab are used to luxuriously garnish the dish.

    Kuromi Burger: ¥1,480 

    Kuromi has magically transformed into an adorable hamburger that is too cute to eat!

    My Sweet Piano Vegetable and Roast Beef Bowl: ¥1,380 

    My Sweet Piano is wearing a rose made of roast beef! This bowl is filled with healthy vegetables . Beetroot is mixed into a yoghurt sauce to add a touch of pink to this adorable photogenic dish.

    Suwawa and My Melody Ice Cream Sundae of Friendship: ¥1,180 

    This ice cream sundae is garnished with beautiful red strawberries and comes with a cute pink illustration. These two adorable friends just cannot wait to dig into your sundae before you do!

    Colourful Iced Cupcakes: ¥1,480 

    This delicious cupcakes set includes three flavours: milk, raspberry and cheesecake. They are very filling.

    My Melody’s Fluffy Candy Floss Drink: ¥900

    Gently melt the candy floss into the glass of strawberry juice to enhance the flavour.

     

    Original Merchandise

    Round Badges (7 designs, presented randomly): ¥500 

    Hand Towel (3 designs): ¥500

    Make sure to reserve your spot at the cafe beforehand to ensure you get a seat. This costs ¥650 (before tax).

     

    Bonus Goods

    Customers who reserve beforehand will receive one of three original stickers as a gift when they order at the restaurant as a thank-you.

     

    Just by ordering anything from the menu you will receive an original design placemat which is only available in one design.

    Furthermore, customers who order from the drinks menu will receive one four themed drink coasters at random with their drink. 

     

    There are even more cute foods, drinks and even merchandise waiting for you at the store so you just have to come see it for yourself.

     

    *All images are representations of the stated products.

    *All prices are stated before tax.

  • Take Cinnamoroll Everywhere With You and Take Photos in This New Hashtag Campaign

    23.September.2019 | SPOT

    Sanrio has announced that it will begin a new hashtag campaign titlec “Take Cinnamon with you!” for its popular character Cinnamoroll, nickname Cinnamon, which will run from October 1 to November 30.

    This year marks the fifth time the event has been held, which has fans taking part by taking photos and uploading them to social media. It first began in 2003, and also ran as part of Cinnamon’s 10th and 15th anniversaries in 2012 and 2017 respectively for the promotion of new merchandise. It has become a special occasion amongst fans of Cinnamon.

    The theme this year is “It’s fun to take a trip out in a vehicle!” A stamp rally will take place alongside the campaign: if you visit all six designated spots and take a photo you will receive some complimentary gifts.

    But for the main part of the campaign, lucky fans will also be selected to win an assortment of goodies. All they need to do is take a Cinnamon plushy or piece of merchandise out with them, or decorate their photos with either the app created for the campaign or BeautyPlus. They then need to post it onto their Twitter or Instagram with the Japanese hashtag #つれてってシナモン 2019 (“Take Cinnamon with you 2019”).

    This year’s campaign enables both those with or without Cinnamoroll merchandise to participate.

     

    Take Cinnamon out you and start snapping some cute photos!

     

    © 2001, 2019 SANRIO CO., LTD.

  • Adorable Hello Kitty Plush Toy & Key Ring Releasing by Steiff

    15.September.2019 | FASHION

    As part of this year’s celebrations to commemorate Hello Kitty’s 45th anniversary, Sanrio are teaming up with German-based plush toy company Steiff to release an original Hello Kitty teddy and key ring. Orders will open on October 5 and they will be released on November 1 at Sanrio stores and select department stores stocking Sanrio goods.

    The plush toys and key rings are all individually handmade in Germany and each comes with a unique serial number and packaged in a special gift box.

    The left ears are tagged with Steiff’s company logo. These tags feature the serial number and the time the item was manufactured.

    Embroidered on the foot of the Hello Kitty teddy is her name in gold together with a red and gold ribbon. Her arm, legs and neck are adjustable so you can pose her how you like. Both of these products are limited in stock and will discontinue once all have been sold, so if you’re looking to add to your collection you’ll want to get in there quick.

     

    ©️1976,2019 SANRIO CO., LTD. ©️Margarete Steiff GmbH 2019 

  • That Time I Got Reincarnated as a Sanrio Slime Fair Opens at Three KIDDYLAND Stores

    14.September.2019 | ANIME&GAME / SPOT

    From September 21 to October 11, three KIDDYLAND stores will be holding a fair dedicated to the anime That Time I Got Reincarnated as a Slime, which has become a big hit overseas. 

     

    The series, which was created by Fuse, aired two seasons from October 2018 to March 2019. It has been confirmed that a sequel will be made in the year 2020. Following the anime’s successful reception, a novel version of the anime series which goes by the same name was produced by GOT A CHANCE novel. More than 14 million copies have been sold so far.

     

    The story follows an extraordinary event which happened to a normal man. The main character Satoru Mikami died to random knife attack and was reincarnated as a monster called a slime. The series became massively popular once the adorable figure of the main character as a slime was revealed.

     

     

    That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ¥1,200 each (before tax)

    All your favourite characters have been reincarnated in a cute Sanrio-style! Head to the KIDDYLAND fair to get your hands on a KIDDYLAND-limited Slime Keyring. A large variety of new goods are being sold here ahead of any other shop and online service.

     

    That Time I Got Reincarnated as a Sanrio Slime: Cuddly Characters Badge (5 designs): ¥680 each (before tax)

     

    Come explore all your favourite characters in their adorable Sanrio form!

     

    ©川上泰樹・伏瀬・講談社/転スラ製作委員会

  • Sanrio’s Kuromi Takes Over Harmonyland This Halloween For Devilish Events

    08.September.2019 | SPOT

    Sanrio character theme park Harmonyland in Oita has announced this year’s Halloween event, Kuromi’s Happy Halloween, which will begin on September 13. The devilish and mischievous Kuromi, whose birthday is on October 31-Halloween day-is taking over the park this year to deliver a very cute and just a tiny bit spooky Halloween to kids and adults this year.

     

    Harmonyland’s Halloween Night Party, a huge hit every year, will also return on October 26. In addition to Kuromi’s birthday event, Wish me mell, another one of Sanrio’s cute characters, will also celebrate her birthday on September 20.

    The event also has its own story. While Hello Kitty was having fun preparing for Halloween with everyone, Kuromi looked at the calendar and noticed that the park was scheduled to be closed on October 31, her birthday. Angry by this decision, the scheming Kuromi began Halloween preparations of her own.

     

    Pashakawa SWEET HALLOWEEN

    This event is a chance to meet your favourite characters, who will be dressed up in their Halloween costumes, and take a photo with them. Be sure to say the secret password to them, “trick or treat,” to get some free candy! The fun doesn’t stop there though, as there’ll be a chance to dance with the characters too.

     

    Omotenashi Hello Kitty Cafe

    Hello Kitty will serve as owner of the Hello Kitty Cafe, while Kuromi will be your maid along with the cafe staff, and Meister Cinnamon will learn your name and teach teach it to the rest of the character staff. At the end of the show, the cafe staff will change into their Halloween costumes.

     

    Halloween Photo Spots

    Special Halloween photos spots will be dotted around for Halloween where you can snap some cute pictures. From pumpkin heads of Hello Kitty, My Melody and  Kuromi to flower beds decorated with Kuromi, there will be no shortage of Instagrammable spots for photos. And when you get close to the two flower beds, you might just run into a trick set up by Kuromi herself… Also, the background music playing at the park was all chosen by Kuromi.

     

    Halloween Merch & Menu

    Of course, there will be lots of exclusive character merchandise to grab, as well as a cute themed menu designed just for Halloween.

     

    Halloween Night Party ~Pink or Black~

    The popular Halloween Night Party returns again this year, a one-night-only spectacle of lights, music and dance. The theme this year is “pink or black.” Clad yourself in one or both of these colours and have a fun Halloween night!

     

    ・Date: October 26, 2019 (18:00-21:00)

    ・Price: ¥1,000 (Everyone aged 4+) *Price is reduced to ¥500 to those who hold an annual ticke

    ・A shuttle bus will be operating for free (limited spaces)

     

    Celebrate Halloween this year together with Kuromi.

     

    ⓒ ’76, ’91, ’96, ’99, ’01, ’05, ’09, ’17, ’19 SANRIO

  • Cute Hello Kitty Dumb Phone Can Feature As Extension To Your Smartphone

    04.September.2019 | FASHION

    As part of the ongoing celebrations for Hello Kitty’s 45th anniversary, Sanrio just launched the all-new Hello Kitty FIGURINE KT-01BT in Japan on September 2.

     

    This Hello Kitty Smart Mate features the same design of the popular original Hello Kitty FIGURINE KT-01 released back in 2016. Featuring as both a flip dumb phone and figurine, the device is small enough to fit in the palm of your hand.

    Everything from its design and shape to the packaging it comes in is inspired by 1970’s Hello Kitty―the year she first showed her cute face to the world―clad in an pink adorable dress and ribbon.

     

    The device connects to both smartphones and Bluetooth, meaning it can serve as an extension to your smartphone, allowing you to take calls from it when your smartphone is in the bottom of your bag. It can also copy over your contacts and phone history from your smartphone, making it a very handy addition indeed. It features all the basic functions too including a calculator, clock and more.

    Check out how cute that design is!

     

    Pre-orders first opened on Amazon Japan on August 1, but the device is still available to purchase right now. It also arrived at Sanrioworld GINZA in Tokyo on September 2. Announcements for future stock will be made available on OLA and Yoozi will be made available in the near future.

     

    ©1976, 2019 SANRIO CO., LTD. APPROVAL NO.S 601882 ©2019 OLA Inc. ©2019 Yoozi Inc.

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