3 Must-Visit Places in Japan’s Aichi Prefecture – MOSHI MOSHI NIPPON

28.July.2019 | FEATURES / SPOT

Aichi Prefecture is located in the centre of Japan’s Honshu island. It is home to countless shops, astounding castles, and many sightseeing spots. Mother nature is a huge part of Aichi’s beauty where she has provided plenty of places for enjoying the outdoors.

 

Instagrammer NAMIKO, who travels all over Japan to visit tourist and sightseeing spots, is here today to showcase three unmissable places to visit when travelling to Aichi using photos she has posted.

 

Aichi Farm (Aichi Bokujo)

Running just a 10-minute stroll from Kurozasa Station is Aichi Farm which is home to various farm animals, a place where you can enjoy BBQ food, and more, making it a very popular spot for friends and families looking for a day out.

 

But the absolute must-see part of your trip here during summer are the sunflower beds which bloom from early July right up to early September. The best times to see them in full bloom are posted on the farm’s official website so be sure to check before packing your outdoor gear and heading out.

 

▼Aichi Farm (Aichi Bokujo)

Address: Minamiyama-977 Komenokichō, Nisshin, Aichi

Opening Hours: Dependent on the season, check the official website for details

No Fixed Holidays (Except New Year’s and Tuesdays when the horse riding club is running)

Official Website: http://www.aiboku.com/

 

 

Noma Lighthouse

Nomazaki Lighthouse, or Noma Lighthouse for short, can be found along the coast of a town called Mihama in Chita District. This town bears many sightseeing spots including the aquarium and art museum. The lighthouse can be reached by riding the Meitetsu Chita New Line to Noma Station. You then change onto the Mini Seibu Bus and get off at Noma Lighthouse (野間灯台).

 

It is the oldest lighthouse in all of Aichi Prefecture and is popular for its “kawaii” appearance. Wanderlust travellers will love basking in the radiant summer sun by the sea and sandy beach when they go to visit Noma Lighthouse.

 

▼Noma Lighthouse

Address: Iwanari-20-1 Onoura, Mihama, Chita District, Aichi

No Fixed Holidays

Official Website: https://www.aichi-now.jp/spots/detail/115/

 

 

Himakajima

Himakajima is an island in Mikawa Bay which can be reached in just an hour from Nagoya, the capital of Aichi Prefecture. Not only do you have sunny beaches, there’s also a temple, a park for children to play in, the island’s famous giant swing, and lots of other fun places to explore. It’s also known for its octopus and blowfish catches which can be eaten there.

 

There are plenty of spots for taking great photos too. Since it’s an island located off the coast, any photo you take will look picturesque.

 

▼Himakajima

Official Website: https://www.himaka.net/

 

If you’re seeking out even more travel recommendations and sightseeing spots around Japan for your bucket list then we highly encourage you to follow NAMIKO on Instagram.

 

Photos: NAMIKO

RECOMMENDED ENTRIES

  • Summer is the perfect time to enjoy Japanese peaches, which are particularly juicy and sweet around this time. Peaches go well with red bean paste, cream and a variety of other flavours, which is why you will be seeing a lot of peachy desserts this summer. You just have to try them!

     

    Today, Instagrammer meme, who is a big fan of cute and stylish cafés, will be introducing you to peach parfaits that you absolutely must try in Aichi prefecture.

     

    BLUE STAR CAFE(ブルースターカフェ)/Nagakute

    BLUE STAR CAFE has started selling a peach parfait. The peaches are so sweet and juicy that I was moved to tears. The parfait is made up of fresh cream, vanilla ice cream, peach sherbet and frozen peach. It is simple, delicious and very satisfying. 

     

    ▼BLUE STAR CAFE

    Address: 504 Tsukada, Nagakute, Aichi

    TEL:0561 42 6878

    Official Website: https://bluestar-cafe.com/

     

    Halleloo Garden(ハレルゥ ガーデン)

    I was just waiting and waiting for Halleloo Garden to release their peach parfait and I was far from disappointed. Just looking at the pretty pink peaches is enough to get your mouth watering. When you cut into the peach, it will explode with colourful popping boba. What a fun parfait.♡

    The parfait is made up of a variety of fruits including melon, blueberries, grapefruit and apple. It also contains vanilla ice cream, custard, fresh cream, and dried fruit too. Be aware that the contents of this parfait will change according to the season. 

     

    This peach parfait also comes with peach-flavoured black tea with boba. Add this to your parfait and notice the change in flavour as your parfait becomes a milk bubble tea! This was my first experience of popping boba. It was such a fun experience to bite into the boba and feel them explode, flooding my tastebuds with a delicious juicy flavour. Whether Halleloo Garden can serve this parfait seems to be dependent on whether they can receive peaches from their supplier, so I recommend phoning up the café before you turn up to if you want to try this. 

     

    ▼Halleloo Garden

    Address: Kami-222-1 Miyoshicho, Miyoshi, Aichi

    TEL: 0561 56 1080

    Official Website: http://www.halleloo.jp/

     

    merry café(メリーカフェ)Toyoake

    merry café serves a beautiful peach parfait that looks just like a bouquet of flowers.

    The simple peach compote allows you to enjoy the natural deliciousness of the peaches. During this season, finding peaches that are highly sweet can be a bit of a hit or miss, however there is no doubt that they will be sweet when made into a compote. It was a delicious peach parfait. ♡

     

    ▼merry café

    Address: 7-18 Komochimatsu Shindencho, Toyoake,

    TEL:0562-91-3230

    Opening Hours: 11:00 ー 15:00, 17:30 ー 22:00

    Official Facebook Page: https://ja-jp.facebook.com/merrycafe1218/

     

     

    All these pink peach treats look so beautiful. This peachy season is the perfect time to wrap yourself in the wonderful fragrance of sweet peach. Please check out meme‘s Instagram which is full of information on cute cafés you can visit for delicious desserts. 

     

    Author/ Photographer: meme

     

  • Toy Story 4 Themed Cafe Opens in Tokyo, Osaka, Sapporo& Nagoya

    12.July.2019 | ANIME&GAME / FOOD / MOVIE

    Did you catch Toy Story 4 at the cinema yet? If you’re in Japan this summer then you won’t want to miss the official Toy Story 4-themed cafes opening in Tokyo, Osaka and Nagoya on July 20 and in Hokkaido on July 21 for a limited time.

     

    The film was released just last month but is only set to hit Japanese theatres on July 12. It serves as the fourth and final film in the Toy Story series, wrapping up the story that first warmed the hearts of the public when the first movie dropped back in 1995.

     

    The cafe will be a toy box of fun for all fans of the films, featuring a Toy Story inspired menu and decorations laced with trivia.

    It costs ¥500 (before tax) per person to book a seat at the cafe. Customers who order from the menu will receive one of 13 possible stickers pictured above in the style of theatre tickets.

    Everyone who enters the cafe will also receive one of these 13 possible entry bands.

    <Woody & Bo Peep> Fateful Reunion Plate (¥1,890)

    Fans of Woody and Bo Peep should look at ordering the Fateful Reunion Plate, a chicken sandwich and vichyssoise set based on both characters’ outfits. Find the sheep hidden amongst the dish!

    <Duke Caboom> High in the Sky! Stunt Burger (¥1,890)

    Duke Caboom’s chicken burger is served with mint sauce and a heap of assorted vegetables. Fly high in the sky with the dish’s delicious combination of flavours.

    <Buzz, Ducky & Bunny> Night Carnival Pasta (¥1,790)

    This meat pasta dish is topped with colourful vegetables. Keep the fun going at the moving carnival at night!

    <Gabby Gabby & The Bensons> Afternoon Tea Set (¥1,790)

    Paying tribute to Gabby Gabby and the dummies, the afternoon tea set comes with a tuna sandwich and a fruit and yogurt sandwich. To drink you can enjoy a decaff Earl Grey tea.

    <Jessie> Pomegranate Water (¥890 or w/coaster ¥1,790)

    Feel refreshed with Jessie’s satisfyingly sour pomegranate water.

    <Slinky> Orange Yogurt Smoothie (¥890 or w/coaster ¥1,790)

    Or order Slinky’s orange flavoured yogurt smoothie with kiwi sauce.

    Ordering from the food menu will also get each person a specially-made paper apron.

     

    There are lots of other items on the menu to look forward to as well. And don’t miss out on the range of exclusive merchandise they have either.

    Acrylic Key Ring (13 Designs): ¥500 Each

    A5 Folder (10 Designs): ¥350 Each

    Mini Duralex Glass (5 Designs): ¥800 Each

     

    The Toy Story hype doesn’t seem to show any signs of stopping just yet. Be sure to visit the official Toy Story 4 cafe in Japan.

     

    ©Disney/Pixar

    © POOF-Slinky, LLC

    *All prices include tax. Photos are for illustrative purposes only and so designs are subject to change.

  • Tokyo Ghoul:re Cafes in Ikebukuro & Nagoya Receive Opening Extension

    26.June.2019 | ANIME&GAME / FOOD / SPOT

    The Tokyo Ghoul:re cafes based on the popular manga series, which are running at the Ikebukuro and Nagoya branches of THE GUEST Café & Diner: they will now run until July 28 and 29 respectively. The Fukuoka and Sapporo cafes will continue to run until June 30.

     

    The cafes are serving up a menu of food, drinks and desserts inspired by the series as well as decor and decorations.

    Kaneki’s Mask Curry: ¥1,490 (Before Tax)

    When you order Kaneki’s Mask Curry it comes with a drink or sparkling non-alcoholic beverage of your choice served in a vessel inspired by Kaneki’s mask. You’ll look like Kaneki too when drinking out of it.

    Tsukiyama’s Gourmet Roast Beef: ¥1,590 (Before Tax)

    This roast beef dish is inspired by Tsukiyama, also known as the “Gourmet” in the series. The dish includes cheese that looks like an eyeball, pasta made to look like ears, and of course the meat.

    Quinque Rice Flour Dumpling Sweet Red Bean Soup: ¥1,390 (Before Tax)

    The name of this dish says it all―dango made in the image of characters’ Quinques. It also comeos with a bowl of strawberries, chestnuts and rice flour dumplings.

    Torso’s Milk Tea: ¥790 (Before Tax)

    Fans of the series will recall Karao Saeki a.k.a “Torso.” He gets his name from being a ghoul serial killer as he decapitates and dismembers his victims, leaving only the torso. This beverage includes bloody red berry sauce which is best enjoyed when mixed into the milk tea

    Customers at the cafe will receive the above-pictured lunch mat exclusive to the cafe. Those who order a drink will also receive one of 12 possible coasters chosen randomly.

     

    Several pieces of merchandise are also being sold.

    Tokyo Ghoul:re Slider Pouches: ¥900 Each (Before Tax)

    Tokyo Ghoul:re Tapestries: ¥2,500 Each (Before Tax)

     

    If you’re in Japan this summer, don’t miss this opportunity to visit the Tokyo Ghoul:re Cafe.

     

    ©️Sui Ishida / Shueisha

RELATED ENTRIES

  • Projection-Mapping Event to Take Over Main Gate of Okazaki Castle in Aichi Prefecture

    09.November.2021 | FASHION / SPOT

    Okazaki Castle in Aichi Prefecture has a fascinating history, known as the birthplace of Tokugawa Ieyasu and once the fourth largest castle in Japan. Now, a new projection-mapping event by the digital artist group Hitohata will cover the main gate of the structure in incredible lights from November 12 to November 14. 

     

    During the event, incredible images of the city’s cultural assets and artworks will be brilliantly shone on the gate, including those by Reizi Tamechika. The region’s popular Mikawa Fireworks will proudly make appearances as well, along with more modern digital art.

     

    At the same time, the Sakurajo Bridge x FORUM 8 Central Rally 2021, also produced by Hitohata, will be held at the nearby Sakurajo Bridge. 

  • INAX LIVE MUSEUM Exhibition ‘Spectacular! Nagoya’s Mosaic Era’ To Open Soon

    02.November.2021 | SPOT

    The INAX LIVE MUSEUM in Tokoname, Aichi Prefecture, specializes in sharing the beauty in soil and pottery. Between November 6 2021 and March 22 2022, the museum will be holding the ‘Spectacular! Nagoya Mosaic Era’ exhibition. 

     

     

    One wall will be covered in countless tiny pieces of tile, glass, and stone to create one large mosaic mural. The architectural decorations have been colored in a Pointillism style, where even bold shades mysteriously fade with time to blend in with everyday landscapes.

     

    During the era of high economic growth, mosaic art flourished in and around Nagoya, boosted by the national demand for decorating the newly built reinforced concrete buildings. Nagoya was also home to leading pottery producing areas such as Tokoname, Seto, Tajimi, with close links to Gifu which was known for its marble production. A Yabashi Marble Shop (now Yabashi Marble) was also located in Nagoya. Architect Murano Tōgo’s Maruei Department Store, painter Yabashi Rokurou’s piece in the Aichi Prefectural Office West Building, Kitagawa Tamiji’s mural which integrates with the architecture of the Seto Library… Each piece was made during this period. Many murals have been lost to rebuilding in the half-century that has since passed, but the remaining pieces still retain their brilliance.

     

    The exhibition will focus on the years between the late 1950’s and 1970’s, featuring photos of 17 impressive pieces crafted during this golden age of Nagoya mosaic art, along with part of the ceiling painting from the Central Japan Building (Previously the China-Japan Building). The art from the old Nagoya Castle Hotel which was stored in the museum will also be on display, as well as both murals from the old Kagome Building lobby. You will be amazed at the expressive art, the masterful use of color, and the detailed handiwork.

     

     

     

    Step into the world of murals and learn all about soil and pottery at the INAX LIVE MUSEUM, just one of Nagoya’s many impressive attractions.

     

  • Boat Race Tokoname in Aichi Prefecture to Screen Popular Films at Drive-in Theater

    26.October.2021 | MOVIE / SPOT

    The Boat Race track at BOATRACE Tokonome will be home to a 3-day Drive-in Theater event on November 19, 20, and 21. The vast west parking lot will welcome guests to enjoy three films from the safety and privacy of their vehicles. In past years, the Hamanako, Tokuyama, Naruto, and Mikuni locations have participated. Now, it’s Tokoname’s turn!

     

    Selected Films

     

    La La Land (with subtitles) – November 19, 2021

    © 2017 Summit Entertainment, LLC. All Rights Reserved.

     

     

    The Secret Life of Pets 2 (dubbed) – November 20, 2021

    © 2019 Universal Studios. All Rights Reserved.

     

     

    A Whisker Away – November 21, 2021

    © 2020「泣きたい私は猫をかぶる」製作委員会

     

    This lineup of films can be enjoyed by families, lovers, and friends. The final film, A Whisker Away, is a coming-of-age fantasy set in the city of Tokoname. Visitors can enjoy these films on one of the largest air screens in Japan, at 722 inches. Don’t miss some additional boat race content that even beginners can enjoy!

  • In promotion of SCRAP’s new Detective Conan themed escape game Escape From the Scarlet Investigation (Blood Task Force), five of the company’s past escape games made in collaboration with the anime series are being revived for a temporary period.

     

    Escape From the Orient Express

     

    Escape From the Magical Castle

     

    Escape From the Black Assassin

     

    Escape From the Final Public Examination

     

    Escape From the Navy Blue Art Museum

     

    Here’s what it’s like to play..

    SCRAP’s escape games are made in collaboration with many different series and see players become a character in the story where they must solve puzzles and riddles to find a way out. They have collaborated with Detective Conan since 2013 during which over 1.3 million people have played. The newest entry to the series is Escape From the Scarlet Investigation (Blood Task Force).


    Five previous escape games make a return this year including Escape From the Orient Express (2014), Escape From the Magical Castle (2015), Escape From the Black Assassin (2016), Escape From the Final Public Examination (2018), and Escape From the Navy Blue Art Museum (2019). Each features a completely original story set in the world of Detective Conan.

     

    ©青山剛昌/小学館・読売テレビ・TMS 1996
    ©青山剛昌/小学館

  • This Luxurious Shaved Ice is Made With Figs From Aichi Prefecture’s City of Anjo

    06.July.2021 | FOOD / SPOT

    TEA HOUSE ANJO, a cafe in Aichi Prefecture, released a new shaved ice dessert to its menu last Friday which is made with seasonal figs.

    Fig Shaved Ice | ¥1,080 (Tax Included)

    Taste isn’t the only luxury of this dessert: it’s also made with appearance in mind. It’s crafted with whole fresh figs grown in Anjo that are in-season right now and is drizzled in a sauce made from fig juice. Perfectly refreshing for summer, the shaved ice also hides other tasty secrets too including homemade fig pudding and rich caramel pudding which mix deliciously with the sweet and juicy figs. The fig sauce and fig puddings that are used in this dessert will also be available to buy separately in Japan online at Oyatsu on July 12. Of course, this isn’t the only delight on the menu at TEA HOUSE ANJO, but you’ll have to pay the cafe a visit to see all the other treats they have to offer.

  • Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

     

    A Visit to the Historical Sea Route

     

     

    Oyamazumi Shrine

    A ‘power spot’ revered by prominent people

    Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

     

    Information

    Oyamazumi Shrine

    Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

    TEL: 0897-82-0032

    Opening Hours: Sunrise to 17:00

    National Treasure Building: 8:30-17:00 (Last Entries 16:30)

    Official Website: https://oomishimagu.jp/

     

    Kurushima Kaikyo Service Area

    Lip-smacking food aplenty

    If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

     

    Information

    Kurushima Kaikyo Service Area

    Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

    Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

    Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

     

    Murakami Suigun Museum

    Dedicated to the Imabari heroes who protected the ocean


    Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

     

    Information 

    Murakami Suigun Museum

    Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
    TEL: 0897-74-1065

    Opening Hours: 9:00-17:00

    Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

    Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

     

    Roadside Station Yoshiumi Iki-iki-kan

    A bundle of fun and entertainment in one place

    Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

     

    Information

    Roadside Station Yoshiumi Iki-iki-kan

    Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

    TEL: 0897-84-3710

    Opening Hours: 9:00-17:00

    Restaurant: 10:00-16:00 (Last Orders 15:00)

    Closed: New Year’s Day (and certain days in winter)

    Official Website: http://www.imabari-shimanami.jp/ikiiki/

     

    Dolphin Farm Shimanami

    Meet the cute and friendly dolphins

     

    Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

     

    Information

    Dolphin Farm Shimanami

    Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    TEL: 0897-72-8787

    Opening Hours: 9:00-17:00

    Closed: On days with bad weath

    Official Website: https://www.df-shimanami.com/

     

    Hakata Beach

    A white sandy beach rolling out 200-meters 

     

     

    Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

     

    Information

    Hakata Beach

    Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    Sea Bathing: Early July – Late August

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

     

    Imabari Towels

    High quality towels woven with tradition and technique

     

    Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

     

    Information 

    Imabari Towel

    Official Website: https://www.imabaritowel.jp/

     

    Sunrise Itoyama

    Need a bike?

    Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

     

    Information 

    Sunrise Itoyama

    Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

    TEL: 0898-41-3196

    Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

    Official Website: https://www.sunrise-itoyama.jp/

     

    Marutomi

    The famous restaurant known to every local

    If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

     

    Information 

    Marutomi

    2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

    TEL: 0898-23-2740

    Opening Hours: 17:30-22:00

    Closed: Wednesdays

    Official Website: https://maru-marutomi.jp/

     

    Imabari Castle

    A castle by the sea

    Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

     

    Information

    Imabari Castle

    Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

    TEL: 0898-31-9233

    Opening Hours: 9:00-17:00

    Closed: December 29 – December 31

    Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

     

    Kirosan Observatory Park

    A breathtaking spectacle to remember

    Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

     

    Information 

    Kirosan Observatory Park

    Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

    No Fixed Holidays

    Open 24-hours a day

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

     

    Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

     

    We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

  • All About Matsuyama | Final Episode: Introducing the New Matsuyama Tourist Information Centre

    30.May.2021 | FEATURES / SPOT

    The reception staff are ready and waiting to greet customers with a smile

     

    The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

    Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

    The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

     

    The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

    The pictogram shows the many handy services available

    Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

    Stores participating in the duty-free service have stickers and signs to show it

    For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

     

    The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

  • All About Matsuyama | Episode 8: Souvenirs Are Part of Matsuyama’s Fun and Are Everywhere

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

    Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

     

    First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

     

    Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

     

    The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

     

    Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

     

    You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

     

    And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

     

    Stay tuned for the next and final episode of All About Matsuyama.

  • All About Matsuyama | Episode 7: Mitsuhama Port is a Nostalgic Trip Down Memory Lane

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

    We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.

     

    Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.

    A luxurious sea bream meshi-zen set meal

    If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.

    Mitsuyamayaki is a fast food delicacy of Mitsuhama

    Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.

     

    Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.

     

    Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.

     

    Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.

  • All About Matsuyama | Episode 6: Feast Your Eyes Upon the City’s Food

    28.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    One of the biggest attractions to anyone travelling abroad, or even domestically, is the food. In Episode 6 of All About Matsuyama, we give you a mouth-watering tour of Matsuyama’s food scene. Every area of the city is bursting with flavours to be savoured, so here’s our list of places we can’t recommend enough, all located around Okaido Shopping Street, Matsuyama Gintengai, and Matsuchika Town.

     

    Higiriyaki

    Higiriyaki is a sweet local treat from Matsuyama with chewy skin and filled with hot adzuki bean paste

    The first delectable treat MOSHI MOSHI NIPPON recommends begins at a shop in Okaido Shopping Street. The ‘higariyaki’ is a local food that was first created during the Taisho period in Japan and is also the name of the shop that sells them. It’s said that the first higariyaki was made at Zenshoji Temple which is located in front of Matsuyama Station. The temple is nicknamed “Ohigiri-san,” and the dessert’s name derives from the Higiri Jizo god that is worshiped there. Its dough is made with high quality wheat flour and eggs and is stuffed with an azuki bean paste recipe that has been preserved and passed down since it was first created. You get to see the higiriyaki being made fresh before you when ordering one.

     

    Noma Kajuen noma-noma

    Every cup of their refreshing juice is freshly squeezed

    Noma Kajuen noma-noma is a juice and gift shop managed by Noma Kajuen, a fruit grower in Ehime which ships tasty mikan oranges around Japan. noma-noma not only serves fresh juice but ice creams, parfaits, drinkable jelly, and other takeout items too – all made with mikan. They have plenty of fruity gifts too, so don’t pass up the opportunity to try some sweet Ehime mikan.

     

    Roken Manto

    The only place left making steamed bread with koubokin yeast fungus

    Next on the menu is Roken Manto which is famous in Matsuyama for its steamed bread. This bread is made with koubokin yeast fungus and has been since 1931. No preservatives or other additives are used so they don’t have a shelf life – you can only buy and eat them from here. The bread was adapted in Kurashiki from the Chinese steamed bun to cater to Japanese palettes. Fillings include pinto beans, raisins, cheese, cocoa, and more. None are overly sweet so make for a nice easy bite. They are particularly popular with male customers who you often see in droves buying them in the evenings and late into the night.

     

    Nabeyaki Udon Asahi

    A bowl of their sweet udon will leave you feeling happy

    We’re moving locations now – towards Matsuyama Gintengai. Nabeyaki Udon Asahi is a famous udon bar in Matsuyama known for its sweet tasting nabeyuki udon, something of a soul food to the locals. The restaurant opened in 1947 and has been frequented by locals since. Their udon is simple but delicious, made with a sweet broth, chewy noodles, kamaboko fish paste, chikjuwa fish paste, and boiled egg. The restaurant itself has a retro vibe to it which serves as the perfect setting for your bowl of udon. It will definitely have you wanting a second visit. One thing to note is that the restaurant closes once all noodles have been served, so we recommend visiting in the early afternoon.

     

    Usuzumi Yokan

    The quality of the adzuki beans elevate this dessert to sublime new heights

    The usuzumi yokan is a famous sweet of Matsuyama which was first made over 1,000 years ago when Empress Jito visited Dogo. Its surface has a sheen to it, and inside are white beans made to look like cherry blossom petals, giving it an extravagant appearance. It’s a sweet famous across Japan having won awards at national confection competitions. You can order them to have-in at this cafe if you like – and their gorgeous Tobe ware plates are available to buy too. Both would be great as souvenirs bought together.

     

    Tonkatsu Katsuyoshi

    The crunchy, mouth-watering tonkatsu is nice and light and not fatty at all

    Last up on our list takes out to Tonkatsu Katsuyoshi in Matsuchika Town. They serve up some seriously succulent and juicy meat covered in a crunchy layer and served with an in-house sauce. Their menu is long, and all set meals come with a bowl of grated Japanese yam soup. Matsuchika Town is full of popular eateries with lots of takeout items to enjoy, so we recommend visiting there before moving away from the station area.

     

    Matsuyama is loaded with restaurants so you’ll never go hungry. The places on this list, and many others, are waiting for your arrival.

  • All About Matsuyama | Episode 5: A Shopping Paradise at Every Turn

    28.May.2021 | FEATURES / SPOT

    Five unique shopping districts loved by Matsuyama locals

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    When visiting Matsuyama, some of the must-visit hot spots include places like Dogo Onsen and Matsuyama Castle. While it’s true you’re sure to enjoy a satisfying sightseeing experience visiting these worthwhile locations, if you’re looking for an even truer Matsuyama experience, you’ll want to hit up the city’s shopping districts. In Episode 5 of All About Matsuyama, we’re looking at five different shopping districts, each with their own unique characters, and all loved by the locals.

     

    The five places we’re looking at are: Okaido Shopping Street, a bustling street and the biggest shopping district in all of Ehime; Matsuyama Gintengai which is lined with a diverse bounty of stores; Matsuchika Town which is the only underground shopping centre in Shikoku; Ropeway Shopping Street, a beautiful street with an inherently ‘Japanese’ feel to it; and Dogo Shotengai which connects the local station to the main Dogo Onsen site. All five of these places should be listed alongside Matsuyama Castle and Dogo Onsen as tourist hot spots.

     

    Let’s begin with Okaido Shopping Street. Located right by Okaido Station, the street runs 483 meters from Shiden Street to Chifunemachi Street. It’s an enormous, brightly-lit arcade with plenty of things to enjoy throughout the day from the morning farm market to the wine and dine experiences to be had in the evenings. No matter the hour, Okaido Shopping Street is bustling, so if you’re looking for some fun in Matsuyama, this is the place.

     

    Next on the list is Matsuyama Gintengai, which runs from Chifunemachi Street to Matsuyama City Station. It connects directly to Okaido Shopping Street and is split into four districts: Sanchome and Yonchome. This 600 meter space is frequented by young and old shoppers alike, with delectable desserts to tuck into and lifestyle items to adorn your days with.

     

    Matsuchika Town can be accessed via an elevator from Matsuyama Gintengai. It’s connected to Matsuyama City Station and is the only underground shopping district you’ll find in the whole of Shikoku, one of the five main islands of Japan. It’s on the smaller side when compared to Okaido and Gintengai, but as well as various stores, it has a well-known rest and meeting spot which is a symbol of the shopping centre.

     

    Ropeway Shopping Street is a 500 meter road that runs from Matsuyama Ichibancho—which is across from the same Shiden Street that links to Okaido Shopping Street—to the Matsuyama Ropeway cable car station that goes to Matsuyama Castle. It’s home to many old-time shops stocking second-hand books, Japanese instruments, and more. It’s also a barrier-free shopping centre which is something of a rarity in Japan.

     

    The final site on this list is Dogo Shotengai, which is about 10-minutes by train from Okaido Station. It’s an L-shaped arcade that runs 250m from Dogo Onsen Station. It’s known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. There are many people who walk around the area from the surrounding hotels in yukata. It really has that ‘hot spring town’ vibe.

     

    And that’s our list of five unique shopping districts adored by the locals. Be sure to jot them on your list of places to go when travelling to Matsuyama.

  • All About Matsuyama | Episode 4: Japan’s Famous Bathhouses Dogo Onsen & Dogo Onsen Annex Asuka-no-Yu

    27.May.2021 | FEATURES / SPOT

    Dogo Onsen is registered as an Important Cultural Property of Japan

     

    Dogo Onsen Annex Asuka-no-Yu incorporates Asuka Period-style architecture

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    In Episode 3 of All About Matsuyama, we head to Dogo Onsen, another famous location that should be added to your Matsuyama bucket list adventures.

     

    Dogo Onsen is Japan’s oldest hot spring, located along Dogo Shotengai, a shopping district that runs 250m from Dogo Onsen Station. Dogo Shotengai is known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. Dogo Onsen is a 3-story hot spring facility in the heart of Dogo which became the first public bathhouse to be registered as an Important Cultural Property of Japan in 1994.

     

    Conservation and repair work began on Dogo Onsen in January 2019 in order to preserve the bathhouse which boasts a long history spanning over 120 years. It is the first public bathhouse in Japan to operate as an Important Cultural Property while undergoing large-scale reparation.

     

    The preservation work is scheduled to take 7 years during which the Dogo Reborn Project is taking place. The Phoenix from Osamu Tezuka’s manga of the same is watching over the revitalization of Dogo Onsen which will be ‘reborn’ like a phoenix. The project is holding a range of events such as light-ups, projection mapping, animations that people can watch, and more.

    Please note however that project mapping is temporarily suspended until May 31, 2021 due to COVID-19.

     

    Dogo Onsen’s history spans more than 120 years. Its on-site sister location, Dogo Onsen Annex Asuka-no-Yu, opened in 2017. This bathhouse is constructed in the style of the Asuka Period. Asuka-no-Yu, like the main Dogo Onsen building, is home to Bijin no Yu, a rare kind of water with a soft texture which flows from the source and is neither heated nor cooled.

     

    Dogo Shotengai, which links together Dogo Onsen and Dogo Onsen Annex Asuka-no-Yu, is an L-shaped arcade and runs from Dogo Onsen Station. It has a roof which means you can walk from the station straight to the bathhouse without getting wet on a rainy day. There are around 60 shops to look around, and if you wear a yukata, you’re sure to enjoy the real Dogo experience. Head back in time in Japanese history with a visit to the Dogo area.

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