Nestlé has unveiled a new chocolate recipe that replaces added sugar with cacao pulp. Japan, famous for its exciting range of Kit Kat flavours, adopted the new recipe to create the first cacao fruit chocolate Kit Kat. The Kit Kat was released for sale at the Kit Kat Chocolatory and online on November 29, 2019.
The Kit Kat Chocolatory sells premium-quality Kit Kats made and from a careful selection of ingredients and by a special production method. The process is overlooked by Yasumasa Takagi, the chocolatier who owns LE PATISSIER TAKAGI.
Whether your’re looking for a unique Japanese souvenir for your friends and family, something small yet luxurious for your work colleagues or even just a petite treat for yourself, the Kit Kat Chocolatory’s popular range caters for every souvenir situation.
The new Cacao Fruit Chocolate Kit Kat uses Nestlé’s new cacao pulp recipe. Cacao pulp is the white substance surrounding the cacao beans inside the fruit. It is dried and pulverised into a fine powder to be used as a replacement for sugar. By infusing cacao pulp into the chocolate, the chocolate flavour can be tasted more fully, making for a new and exciting flavour experience.
Many people are unaware of the unique sweet and tangy flavour of the cacao fruit’s soft and fleshy insides. Part of the cacao pulp is normally used as a sugar to ferment cacao beans in a normal chocolate-making process. However, it is still not widely sold as a flavour.
Brazil and many other cacao-producing Latin American countries use cacao pulp to make drinks and smoothies that are easy to produce. It is also seen as an ingredient in ice creams. Some businesses have jumped on the appeal of cacao as a rarely used ingredient to make and export cacao juice. Other than this, usage of cacao pulp has remained low for a long time.
Under Takagi’s guidance, a new Kit Kat has arrived at the chocolatory which spreads not only the appeal of cacao as a natural sugar and flavouring, but also encourages sustainable living through reduced food waste.
Come try a Kit Kat made with cacao pulp for yourself.
Information
Kit Kat Chocolatory Cacao Fruit Chocolate
Contains: 1 Bar
Price: ¥400
Sold At:
- 7 KitKat Chocolatory shops (3 in Tokyo, 2 in Osaka, 1 in Kawasaki and 1 in Hiroshima)
- Online including the Kit Kat Chocolatory Online Shop and Nestlé Online Shop
- Kit Kat Gift Shops (Located in Rinku Premium Outlets)
Kit Kat Chocolatory Cacao Fruit Chocolate Assortment
(Sold online including the Kit Kat Chocolatory Online Shop and Nestlé Online Shop)
Assortment of 5
Price: ¥1,900 (Before Tax)
Assortment of 7
Price: ¥2,500 (Before Tax)
Kit Kat Chocolatory Online Shop: https://nestle.jp/brand/kit/chocolatory/
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Nestlé has announced that it is revamping its 16 products* at the KitKat Chocolatory which will be released on October 11, 2019.
*One of these products will be released in late November
The KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its luxurious line is endless, with products ranging from the elusive ruby chocolate, whose cocoa beans give the finish product its pink colour, to volcanic chocolate made from rare cocoa beans sourced from volcanic islands, and beyond.
The Chocolatory takes regular KitKats and the brand to a whole new level while still having that sense of familiarity, making their products great gifts and personal treats.
The new line-up of 16 products is considered by four categories: 1) the chocolate type, 2) where the cocoa beans are produced, 3) the production process from bean to bar, and 4) the combination between chocolate and other ingredients. Each and every bar has been given equal attention to create chocolates with different flavours, enabling consumers to discover not only which tickle their taste buds, but the story behind each unique bar.
There is a rapidly growing interest amongst consumers who want to know where their food comes from and how it’s made. When it comes to specialist chocolate products, a lot of information isn’t widely known. That’s the reason behind KitKat Chocolatory’s revamp, as well as to create chocolate that nobody has experience before.
Let’s take a look at four of the new KitKats you can get your fingers on.
Enjoy the Chocolate Varieties
KitKat Chocolatory Sublime Bitter – ¥300 Each (Before Tax)
A hallmark product since KitKat Chocolatory opened, the Sublime Bitter is couverture chocolate made with 66% cocoa. The bar is a blend of three different cocoa beans from Ghana, Madagascar, and the Dominican Republic. This addictive delight reserves the original bitterness of the cocoa while having a fruity tinge to it.
Enjoy the Difference Between Cocoa Production Areas
KitKat Chocolatory Sublime Volcanic Malakula Island – ¥400 Each (Before Tax)
This mysterious ‘volcanic chocolate’ is made from extremely rare cocoa beans sourced from the volcanic Malakula Island which was voted one of the happiest places on earth. It has a distinct bitterness and very fragrant scent reminiscent of the ground.
Enjoy the Chocolate Making Process
KitKat Chocolatory Sublime Raw – ¥300 Each (Before Tax)
The cocoa beans of this “raw” chocolate are cooked at a lower temperature than usual to draw out a more natural flavour of the original bean, like it’s been plucked right out of a cocoa bean farm and placed into your hands.
Enjoy the Combination Of Ingredients
KitKat Chocolatory Moleson – ¥500 Each (Before Tax)
Finally, here is the world’s first ingredient-topped KitKat. It uses the smooth, melt-in-the-mouth KitKat Chocolatory Sublime Milk bar as the base, and is topped with sweet and sour dried cranberries and fragrant crushed almonds, creating a flavourful and textural ensemble.
Discover a whole new world of KitKat and chocolate when the new products drop at KitKat Chocolatory on October 11.
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If you’re in Kyoto looking for a delicious elegant souvenir for your people back home then BijuuCo.,ltd. is your port of call. Their irresistible desserts vary from their well known sweet bean paste-filled Yatsuhashi to their Kyo-Baum. They will be releasing the mouthwatering Matcha Chocolate OTABE from November 20, 2019.
The rich aroma of the matcha chocolate will be the first thing to entice you. The matcha Yatsuhashi is made from specially selected water and Koshihikari rice, which is famed as Japan’s best rice. The soft and chewy texture of the Yatsuhashi dough gently embraces a velvety, melt-in-the-mouth matcha chocolate ganache filling. These OTABE confections are bursting with the flavours of Kyoto and are only available to purchase for a limited period.
OTABE combined with Kyoto’s famous matcha chocolate is matcha match made in heaven. If you’re ever in Kyoto, you must try it.
Information
Matcha Chocolate OTABE
Selling: November 20, 2019 to the start of May, 2020
Price: Box of 10 (2 packs of 5): ¥660 Before Tax
Eat within 11 days of production.
Purchasable from souvenir shops in Kyoto and Kyoto Station.
Official Website: http://www.otabe.kyoto.jp/
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With the weather getting colder and colder, don’t you just want to snuggle up indoors under a nice warm blanket and eat tasty sweets and snacks? well, if you’re in Tokyo this autumn, head to Hoppe Town on the first floor of Daimaru Tokyo where they’re selling a bunch of different seasonal sweets from November 20 to 26. We’re going to showcase a select few.
Cookie Doumei Assorted Box
Contains 10 (5 Types, 2 Each) – ¥1,900 @ Cookie Doumei (Floor 1F)
Enjoy a box of assorted cookies made by a UK-based cookie brand with a recipe like that mother uses. These simple baked cookies are made with wheat flour from Japan, fruits, spices, and chocolate.
Premium Chocolate (Dark/Matcha)
Contains 5 – ¥1,080 Each @ Dari K (Floor B1F) *Available until December 3, 2019
These crunchy and buttery biscuit sandwiches come in two flavours: a dark chocolate and salt, and a matcha made with freshly powdered matcha from Kyoto. These biscuits only appear a few times in Tokyo throughout the year at events, so don’t miss out on this rare opportunity.
Chocolate Canelé
¥345 Each @ Le Soeur (Floor 1F)
Bearing a crunchy exterior and chewy inside, these rich chocolatey canelé are topped with almond for added texture. Change it up and put them in the fridge to set for a crispier texture.
Caramel & Raspberry
Contains 5 – ¥675 @ Caramel Verger (Floor B1F) *Available until December 3, 2019
These crunchy chocolate cookies are filled with a mix of dried fruits, caramel and cornflakes. The sourness of the berries coupled with the smoothness of the caramel is to die for!
Premium Natural Sweets
Contains 10 – ¥1,500 @ Lady Bear (Floor B1F)
These raw chocolates from Lady Bear get their natural sweetness from a delicious agave syrup. Delicious, tempting, irresistible.
Baked Mallow Crystal Cherry
Contains 4 – ¥1,382 @ Baked Mallow (Floor 1F) *Available until November 30, 2019
Graham crackers covered in couverture chocolate with high cocoa content and stuffed with fluffy marshmallow and a whole juicy Amarena cherry. What’s not to like? These are available in a very limited number, don’t miss out!
Which of these six tasty treats are most tempting to you?
Information
Seasonal Sweets
Running: November 20, 2019 – November 26, 2019
Location: Hoppe Town, Daimaru Tokyo Floor 1F (1-9-1 Marunouchi, Chiyoda Ward, Tokyo)
Daimaru Tokyo Official Website: https://www.daimaru.co.jp/tokyo/
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Orders are now open for some tasty chocolates inspired by the many handsome characters from Touken Ranbu ONLINE! These sweets come in decorative tins, and while they can be ordered now from Premium Bandai, they will also be available in supermarkets and other shops starting December 26, 2022.
Chocolate Tins / Touken Ranbu ONLINE
These tins feature many popular characters, and customers can choose from Yamanbagiri Chogi, Nankaitarou Chouson & Hizen Tadahiro, Suishinshi Masahide & Minamoto Kiyomaro, Kokindenjunotachi & Jizou Yukihira, or Ichimonji Norimune. These gorgeous tins contain three types of chocolate: rolled chocolate, fan-shaped chocolate printed with the swordsman’s crest and motif, and cherry-blossomed-shaped strawberry chocolate.
Assorted Chocolate Tin / Touken Ranbu ONLINE
These assorted chocolate tins are available in four designs. The first depicts Mikazuki Munechika, Kogitsunemaru, Ishikirimaru, Iwatooshi, and Imanotsurugi. The second features Kashuu Kiyomitsu and Yamatonokami Yasusada, while the third depicts Taikogane Sadamune, Shokudaikiri Mitsutada, Ookurikara, and Kuninaga Tsurumaru. The fourth shows Higekiri and Hizamaru. The chocolates in each tin are inspired by these characters, and these would make perfect gifts for fans of the mobile and online game.
Variety Chocolate Tin / Touken Ranbu ONLINE
Those who can’t choose a favorite character will want to snag one of these assorted tins, filled with familiar faces from the series. Grabbing all three will net you all 101 swordsmen!
(C)2015 EXNOA LLC/NITRO PLUS
Information
Chocolate Tins / Touken Ranbu ONLINE
Price: ¥972 each (Tax Included, Shipping and Handling Not Included)
5 varieties total
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Specialty cafe chain ‘Bread, Espresso &’ will begin selling special items as a part of its chocolate fair at the Harajuku location, ‘Junkissa Bread, Espresso &’ starting June 1!
Many of the existing items on the shop’s menu will be available in chocolate versions. The Chocolate Mint French Toast is chilled and perfect for summer, drizzled with chocolate cream and mint sauce. Additional mint can be added to your heart’s content!
The mint cocoa (pictured top right) features blended mint cream on top with cocoa on the bottom. The two halves blend effortlessly as the top warms and the bottom cools.
Come enjoy these chocolate treats during the warm summer months!
Information
Bread, Espresso &
Address: 6-25-5 Jingumae, Shibuya-ku, Tokyo
Hours: 8:00-18:00 (Last order at 7:30)
Open Every Day
Homepage: http://www.bread-espresso.jp/ -
From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.
Collaboration Items at a Glance
Laforet Staff in Unique Collaboration Outfits
Wind and Sea Pop-up Shop
Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!
A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.
Information
Meiji Milk Chocolate Collection in Laforet
Running: March 12 – April 3, 2022
Details: https://www.laforetharajuku.com/
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From January 19 until February 15, gelato pique cafe is selling four chocolate-based treats for Valentine’s Day! The theme of this new menu is ‘Melt,’ and guests are asked to enjoy the richness of melting chocolate during this sweet season.
Fondant Chocolat Crepe (Dine-in: ¥980 / Take-out: ¥970)
This crepe is topped with chocolate fondant that melts into a warm chocolate sauce inside. The chocolate whipped cream is combined with Royal Bourbon gelato, accented with blackberry and black currant sauce, and a bit of crunchiness from the cookie bits.
Chocolate Crepe (Dine-in: ¥980 / Take-out: ¥970)
This mouth-watering crepe includes plenty of whipped cream and a luxurious fresh chocolate sauce topping. Inside, dark chocolate gelato is mixed with cocoa-flavored chocolate whipped cream.
Hot Chocolate Chai (Dine-in: ¥640 / Take-out: ¥630)
This hot chocolate is a variation of the popular chai beverage. White chocolate is combined with Assam tea leaves, cinnamon, cardamom, ginger, and cloves for that perfect chai flavor. The sweetness of the hot chocolate is enhanced by the rich spices, giving it a more mature flavor!
Hot Dark Chocolate (Dine-in: ¥640 / Take-out: ¥630)
Extra dark chocolate is only enhanced with a roasted flavor creating a less sweet hot chocolate beverage. Available toppings are less sweet whipped cream, milk chocolate, and chocolate sauce.
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Western confectionery brand Meine Rollen has begun selling a collection of Pokemon-themed Valentine’s day goods for 2022! Although some of these chocolates look too cute to eat, they’ll certainly earn top marks with your crush.
Chocolate Set L (Pokemon)
Sleeping Pikachu Pack (Pokemon)
Eevee & Friends Pack (Pokemon)
Last year’s designs focused on characters from Pokemon Red, Green, Blue, Gold, and Silver, released between 1996 and 1999. This year’s imagery was inspired by all games in the series, appealing to an even larger audience. Which design do you like the most?
Information
Meine Rollen Pokemon Designs
On Sale Now
Where to Buy: Department Stores nationwide
Official Site: http://www.matsukazeya.co.jp/syouhin/event/v-pokemon.html
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Godiva Japan has begun selling two special Chocolixir beverages for Valentine’s Day! The Chocolixir Valentine Limited Edition Strawberry White Chocolate drink will be available either hot or cold and sweets lovers will feel indulged by their decadent flavors.
Regular Size (270ml): ¥700 (Tax Included) / Large Size (350ml): ¥790 (Tax Included) / Hot (220ml): ¥700 (Tax Included)
These magical elixirs are perfect for the Valentine’s season. The gentle sweetness of the white chocolate and the elegant sourness of the strawberry sauce are perfectly balanced, and the whipped cream is topped with adorable pink hearts. Be sure to find a participating location near you to pick up one of these tasty treats while you can!
Information
Chocolixir Valentine Limited Edition Strawberry White Chocolate
Hot Chocolixir Valentine Limited Edition Strawberry White Chocolate
Available: January 12, 2021 – February 15, 2022 *While Supplies Last
Participating Stores: https://www.godiva.co.jp/boutique/storelist/
*Sales period subject to change. Store hours may change.
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The Westin Sendai is now offering four fashionable chocolates perfect for Valentine’s Day. These will be available at the Symphony Restaurant on the 26th floor until February 14, 2022.
Charming Rose (8 pieces)
Colore Label (8 pieces / 4 pieces)
Parfume (6 pieces)
Tablet Chocolate (2 varieties)
It wouldn’t be Valentine’s Day without chocolate, and the Charming Rose takes things to a new level. The handbag, which looks good enough to carry through town, is edible down to the handle and decorations. Inside the bag are eight lip-shaped chocolates in colorful cosmetic shades. Some are milk chocolate, others white, and others include fruits and nuts. Parfume offers a superb smoothness, while the Tablet Chocolate is topped with lavish nuts and dried fruits.
Information
Valentine Chocolate 2022
Available: January 25 – February 14, 2022
Location: Symphony Restaurant (26F)
Hours: 11:30-21:00
*Hours and menu items are subject to change.
*All prices include tax.
*Reservations are required by 20:00 at least three days in advance for the Charming Rose. Spots are limited.
Official Hotel Website: https://www.the-westin-sendai.com/
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Takashimaya’s yearly ‘Amour du Chocolat’ Valentine’s Day event is known as the ‘Festival of Chocolates.’
Bringing together chocolates from around the world, this event is a way to highlight brands being introduced to Japan for the first time along with established favorites. This year’s lineup will also feature sustainable chocolates and more luxurious sweets to make 2022 feel more uplifting.
The First Chocolate Brand to Land in Japan
Luna Creation Paris Marble Collection
Yvan Chevalier Chocolate Assortment
Chocolatine Yoann Debray Snowflake & Edelweiss Assortment
Sustainable Chocolate
Toshi Yoroizuka Truffle Banane
Sils Maria Banana & Chocolate
Bvlgari Il Cioccolato Takashimaya Original Chocolate for Sustainability
MAAHA Flower Chocolate
Ma Priere Giandujas Selection
Message de Rose TOKYO Cone Fleury 2022
International Chocolates
Charbonnel et Walker Assortment Box for Takashimaya – England
Recchiuti Peanut Butter Confections / Sepia Box – United States
Vincent Vallee Chocolat Amour / Valentine Selection – France
Bubo Barcelona Chocolate Heart Sculpture – Barcelona
Takashimaya Specials
Takashimaya Limited Edition Jacques Genin Valentine’s Heart / Classic Selection
Takashimaya Limited Edition Julien Dechenaud Praline Etoile / Praline Nouveau
Luxury Chocolates
divan Valentine Box
The Peninsula Boutique & Cafe Bear Chocolate
Maison Mont Nord Assortment Box
Valentine’s Day at Home
Cacao Sampaka / Cacao Esplette
Information
Amour du Chocolat
Event Ongoing at Takashimaya locations nationwide
Takashimaya Online Store:
Order by 10:00 on February 9, 2022
*Certain items may be sold during different periods.
https://www.takashimaya.co.jp/shopping/gift/valentinesday/?utm_source=qr&utm_medium=pr&utm_content=2021&utm_campaign=valentinesdayEvent Details: https://www.takashimaya.co.jp/store/special/amour/index.html
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Starting January 8, Tokyu Hands stores in Tokyo are holding a special Valentine’s Day event called Chocolino Chocoliya featuring a variety of sweets! These aren’t just for giving to your sweetheart, but are perfect for friends and family too.
Products at a Glance
Tokyo Zoological Gardens Association / Ueno Zoo
Panda Set with Petit Gaufre & Chocolate Crunch: ¥1,188 (Tax Included) / Panda Baked Cookies: ¥997 (Tax Included)
Urusei Yatsura
Tote Bag: ¥1,760 (Tax Included) / Mug: ¥1,760 (Tax Included) / Star Chocolate: ¥486 (Tax Included)
Chocolate Assortment (5 pieces): ¥756 (Tax Included) / Chocolate Assortment (15 pieces): ¥1,620 (Tax Included)
Merry Chocolate Company
Merry Candy Chocolate Box: ¥378 each (Tax Included) / Assortment: ¥1,944 (Tax Included)
Mint Style
30-piece Handmade Kit Series: ¥1,620 each (Tax Included)
Mint Style
Make-at-Home Kit Series: ¥697 (Tax Included)
Sumikko Gurashi
Silicon Mold Series: ¥935 (Tax Included)
This year’s project includes confections that can only be purchased at the Ueno Zoo, where twin baby pandas were recently born. Chocolates with retro-style packaging and those with motifs from popular anime series will also be available, so be sure to swing by and have a look! -
Mister Donut locations nationwide are now selling products from the ‘misdo meets Wittamer’ collection, developed in collaboration with the Belgian royal patisserie brand Wittamer. These tasty treats will be available at participating shops until late February.
Since 2017, under the brand slogan “Good Things Come to Mister Donut,” the brand has collaborated with a number of companies from around the world to invigorate its already delicious selection of sweets. To start 2022, the beloved donut chain is teaming up with Wittamer to bring their ‘Chocolat Samba’ and ‘Praline Chocolat’ to customers throughout Japan.
The newly-developed chocolate donut batter is made by applying the same method to make cakes to donuts, creating a light mouthfeel very much like taking a bite of chocolate cake. By combining it with ganache cream and whip, the flavor becomes even richer. It might be difficult to take a bite of something so beautiful, but if you’re near a Mister Donut, you should give these a try before they’re gone!
misdo meets Wittamer Collaboration
Chocolat Samba: ¥200 (Without Tax)
The donut’s chocolate dough is covered with ganache cream and filled with ganache whip. Pay close attention to the glossy texture inspired by the Chocolat Samba cake.
Chocolat Hazlenut: ¥200 (Without Tax)
Covered in graham cracker hazelnut cream and filled with ganache whip, the cocoa powder on top takes the flavor to new heights.
Chocolat Caramel: ¥200 (Without Tax)
Caramel mocha cream and ganache blend together with caramel chocolate and nuts for a decadent and luxurious treat.
Chocolat Blueberry: ¥200 (Without Tax)
Chocolate dough and blueberry jam blend seamlessly with ganache cream. Topped with raspberry-flavored chocolate flakes, this is a showstopper.Information
misdo meets Wittamer Collaboration
Running: January 7 – Late February
Available at Participating Mister Donut Locations NationwideOfficial Site: https://www.misterdonut.jp
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Japan-based chocolate specialty store Minimal is now offering a limited-edition set of gateau chocolates with fresh strawberries from Mei Strawberries in Kagawa Prefecture. These are available for preorder and are perfect for Valentine’s Day!
These sweets were a huge hit last year, selling out immediately. The rare variety of strawberries used is only found in 1 percent of Japanese strawberry farms, and these are blended with milk cream and specialty chocolate.
The strawberry jam found on the top of each chocolate piece is made from these rare Nyohou strawberries. Originally a small-grained variety, the Nyohou varietals send from Mei Strawberries in Kagawa Prefecture are larger with a beautiful dark-red color. Fragrant, juicy, and sweet, they also have a slight acidity that provide a more complex flavor.
To maximize the natural strawberry flavor, the chocolate is made from Madagascar cocoa beans with a more berry-like flavor. Only slightly roasted, the graininess is intact, leaving a more powerful and rich flavor. A milky sweet cream has also been added to the center to provide a better balance.
This is the second year that the company has worked with these strawberries from Mei, and after making a number of prototypes, Minimal has found the best possible way to express these unique flavors in harmony.
Information
Fresh Gateau Chocolate & Strawberries featuring Mei Strawberries
Price: ¥3,510 (Tax Included)
Release Date:Online Store/LINE Preorders: December 24, 2021~
Yoyogi Ueno Store: January 15, 2022
Sales Period: Until the End of February 2022
LINE: https://page.line.me/yrn4346m?openQrModal=trueOfficial Site: http://mini-mal.tokyo
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Japanese Snack Company Meiji Announces Collaboration to Celebrate 5th Anniversary of Pop Group SutoPuri
Snack company Meiji has announced a collaboration between the popular six-member pop group Strawberry Prince (shortened to SutoPuri) and their newest sweets, Strawberry & Chocolate Kinoko no Yama and Strawberry & Chocolate Takenoko no Sato! While these sweets are celebrating their one-year anniversary, Strawberry Prince has already been putting out catchy songs for five years! Can you believe it?
The Kinoko no Yama/Takenoko no Sato Super Strawberry Festival is happening for a limited-time, from August 3, 2021 to October 2, 2021.
Strawberry & Chocolate Kinoko no Yama
Strawberry & Chocolate Takenoko no Sato
How to Play
Campaign Prize: Kinoko Takenoko Super Strawberry Festival Set
How to Enter the Photo Campaign
Special Collaboration Video
A popular name on streaming sites, SutoPuri currently has more than 1.48 million followers on their official YouTube channel, with over 4 million views between its six members. Their third full-length album ‘Strawberry Prince’ was released in November 2020, and reached #1 on the Oricon Weekly Album Ranking chart on November 23, 2020. They also hit the top of the Yahoo Kids People’s Search Ranking in 2020! It seems that their popularity won’t end any time soon.
A special AR Fireworks Display will also be held, where you can celebrate these two exciting anniversaries from the comfort of your own home! Just hold your smartphone over the package of your favorite participating Meiji sweets, and SutoPuri will appear in front of your eyes, with fireworks launching to the tune of ‘Strawberry Color Summer Fireworks!’ Not enough? You’ll also be able to take pictures of SutoPuri while you chat with the members! Using just one of the participating products will summon a member of SutoPuri at random, but using two will invite all six to enjoy the event together with you! Depending on the product, the fireworks will change, so be sure to experience them all!
Be sure to follow Kinoyama-san (@kinoko_meiji), the Takesato Brothers (＠takenoko_meiji), and Apollo (@meiji_apollo_pr) on Twitter! During the event, post your favorite AR fireworks photos on Twitter with the tag #KinokoTakenokoSuperStrawberryFestival (#きのこたけのこ超いちご祭り), and 450 people will be selected at random to receive the original goods set!
With many fireworks displays cancelled this year due to the Coronavirus pandemic, this is a way to still create some happy summer memories at home with SutoPuri!
Information
Kinoko no Yama/Takenoko no Sato Strawberry Festival AR Fireworks Display
Running: August 3, 2021, 10:00-October 2, 2021, 23:59
Products: Strawberry and Chocolate Kinoko no Yama/Strawberry and Chocolate Takenoko no Sato/Kinoko no Yama/Takenoko no Sato/Apollo (Products subject to change.)
Photo Campaign
Period: August 3, 2021, 10:00-September 3, 2021, 23:59
Possible Winners: 450
Details: https://www.meiji.co.jp/sweets/chocolate/kinotake/cmp/ichigomatsuri/?link=kie21061701
Official Site: https://www.meiji.co.jp/
