In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

Attack on Titan was created by Hajime Isayama, a manga artist born and raised in Hita, Oita Prefecture. Fans of the manga and anime series can experience the world of the famous series in his hometown, and by downloading a specific smartphone app and traveling to a specific location, they can now experience a new 3D-AR experience featuring Captain Levi. The installation will be installed at the camp resort Paradiso Oita in Oita Prefecture.

The AR application uses colored model data of the Captain Levi statue erected in the plaza in front of Hita Station on March 6, 2021. The realistic image of Captain Levi can be viewed from 360 degrees, and visitors can even take commemorative photos with the popular character!

The installation will be located at the Paradiso Oita Front Ridge, which costs nothing to enter. The grand opening will take place on July 22, 2022. With its convenient location just off the Amagase-Takatsuka interchange on the Oita Expressway, many believe that the installation will help to revive tourism in the area. 

Starbucks will open the first Starbucks Tea & Cafe location in Kyushu at AMU Plaza Hakata on April 27, 2022. This spin-off shop specializes in colorful, aromatic tea-based beverages, and has locations in Tokyo, Toyama, and Osaka. 

Starbucks Coffee AMU Plaza Hakata, the first Starbucks Tea & Cafe to open in the Kyushu area, is a new store on the second floor of Amu Plaza Hakata directly connected to JR Hakata Station.

Yuzu & Citrus Lavender Sage Tea / Japanese Chai Tea Latte / Strawberry & Passion Tea Frappucino®

Starbucks Tea & Cafe will offer a lineup of 13 types of tea-based beverages, including tea lattes and tea frappuccinos made with seasonal ingredients. The Japanese Chai Tea Latte is new this season and includes hojicha with spices like yuzu peel, ginger, Japanese pepper, and cinnamon. 

Come enjoy this cozy space and enjoy a warm cup of tea at this unique Starbucks where tea is the main attraction!

Starting December 26, 2021, participating Starbucks locations in Japan began selling the ‘Hojicha meets Caramel Cream Frappuccino,’ the ‘Hojicha meets Caramel Cream Tea Latte,’ and the ‘Oolong meets Citrus Tea Latte.’ Each beverage is available in hot or cold versions. 

The Hojicha meets Caramel Cream Frappuccino combines roasted green tea (hojicha) with a sweet caramel sauce.

Hojicha meets Caramel Cream Frappuccino / Hojicha meets Caramel Cream Tea Latte

The Frappupccino contains a base made with hojicha and black tea, mixed with a hojicha-infused caramel sauce that contains roasted hojicha powder. The flavor is deep and rich, without too much sweetness. 

The Hojicha meets Caramel Cream Tea Latte mixes in fresh cream and white mocha syrup to bring out the flavor of the tea. Perfect for a dreary winter day, the drink is topped with whipped cream and caramel sauce. 

Oolong meets Citrus Tea Latte ／ Hojicha meets Caramel Cream Tea Latte ／Caramel Apple Redbush Tea

The Oolong meets Citrus Tea Latte combines TEAVANA Zen Clouds Oolong tea, with its refreshing scent and flavor, with steamed milk. Topped with a freeze-dried blend of Satsuma mandarin and yuzu peels, it tastes just like the winter season. Oolong tea pairs well with slightly tart fruits, with the milk and whipped cream cutting the acidity of the citrus. The Caramel Apple Redbush Tea combines classic South African Redbush tea with apple cinnamon pulp, topped with fresh whipped cream and caramel sauce.

These limited-edition drinks will be on the menu until January 18, 2022. 

Starbucks Coffee Japan has launched the second product in its “double the love” collection, the first collaboration with fashion brand Ron Herman, at Starbucks Reserve® Roastery Tokyo.

Castanets (white and navy) ￥2,200 each / Guiro ￥3,960/ Bell ￥4,400

The theme of “double the love” expresses the moment when you and your loved one can feel the love by choosing and giving a gift while thinking of the joy on the face of the recipient. For the second edition, under the theme of “sharing together,” a variety of musical instruments made of wood, such as castanets, guiro, and bells, as well as wooden ornaments are available to make your time with family and loved ones more enjoyable.

Ornament heart/star (red, navy, white) ￥1,320 each

Wooden ornaments in the shapes of stars and hearts can be hung on the tree or used as decorations to accentuate your room, adding to the Christmas spirit! As you reflect on this year, spend a happy time with your family and loved ones, thinking of each other and overflowing with love.

With the desire to deliver a heartwarming moment of sharing and caring for each other, the greeting card workshop “Make your gift double of your love” is scheduled to be held online from 10am on December 18 and at RHC Ron Herman Kawasaki on December 19. While drinking coffee, think of the face of the person you are sending a gift to, and spend a moment making a greeting card to express your feelings.

Earlier in the fall season, Starbucks Japan unveiled their popular Sweet Potato Frappuccino to herald in the cool weather. Now, the drink has been transformed for the mischievous Halloween season, with the Treat with Trick Frappuccino now available at participating stores nationwide. 

Treat with Trick Frappuccino Tall, Takeout: ¥678 / Dine-In: ¥690

What’s different about this drink? While it may contain the same base ingredients, the color has been changed with the addition is chocolate powder and purple potato-flavored sauce. Customers can also add the “Popping Topping” for an extra charge, basically adding Pop Rocks to the drink. Each is made of white chocolate. 

Popping Topping, Takeout: ¥108 / Dine-In: ¥110

Be sure to stop in for these limited-time treats before they’re gone!

Fall is in the air, which means seasonal treats are back at Starbucks! The Sweet Potato Frappuccino will be available at participating Starbucks locations beginning September 22, which also happens to be the first day of autumn. 

The 4th annual Artful Autumn @ Starbucks promotion is back for 2021! This year’s concept is ‘Made by Earth,’ and the lineup of new products features fall ingredients that highlight the bounty of the planet. 

Tall Sweet Potato Frappuccino To-Go: ¥638 / In-store: ¥650

The new drink is filled with the flavor of baked sweet potato, honey, and molasses. Each beverage is made with roasted sweet potatoes that have been cut into pieces, keeping some of their unique texture. Sweet potato flakes sprinkled on top add a bit of crunch!

If you’re in Japan, be sure to grab one before they’re gone!

Starbucks Coffee Japan is releasing its new summery GO Pineapple Frappuccino® and GO Peach Frappuccino® at all branches on August 4.

Starbucks Japan’s first pineapple beverage, plump and sweet

Left: GO Pineapple Frappuccino® | Right: GO Peach Frappuccino® | Tall ¥680 (Takeaway), Tall ¥693 (Have-In)

The two fruity drinks arrive in time for the height of Japanese summer this August. This also marks the first time Starbucks Japan is serving up a pineapple Frappuccino®. The GO Pineapple Frappuccino® is loaded with ripe and fresh pineapple pieces along with a pineapple puree and pineapple sauce. When you’ve sipped about half the cup, mix in the whipped cream to transform the drink into smooth and milky heaven.

The GO Peach Frappuccino® is also loaded with its titular fruit, making it so refreshing it’s like eating a whole juicy peach. Enjoy a combination of fresh peach pieces, puree, and sauce, one which maintains the rich original flavour of this summer-classic fruit.

Reusable Coffee Cup With Changeable Coloured Lids (437ml) | ¥385 (Tax Included)

August 2nd will mark 25 years since Starbucks arrived in Japan, bringing to the country a culture of walking around with your coffee in hand. This summer, the coffee chain is also releasing a new collection of seasonal tumblers, as well a new reusable coffee cup which you can swap out with different coloured lids. While the new beverages are on sale, if you buy one of them together with a reusable cup, you can get a free size upgrade on your Frappuccino®.

Starbucks Japan added three new teas to its drinks menu on June 16: the ‘Pink Frozen Lemonade & Passionfruit Tea,’ ‘Yuzu ‘Citrus & Tea,’ and ‘Houjicha & Classic Tea Latte.’ The beverages combine classic Japanese flavours like yuzu, matcha, and houjicha. Refreshing and relaxing are key components of this line-up.

Pink Frozen Lemonade & Passionfruit Tea

Takeout: Tall ¥529 / Have-In: Tall ¥539

The ‘Pink Frozen Lemonade & Passionfruit Tea’ uses a tea blend of hibiscus, orange peel, cinnamon, and liquorice, coupled with fruity pink grapefruit for a refreshing kick.

Yuzu Citrus & Tea

Takeout: Short ¥453／Tall ¥496／Grande ¥540／Venti®︎ ¥583

Have-In: Short ¥462 ／Tall ¥506 ／Grande ¥550／Venti®︎ ¥594

This is an update of Starbucks Japan’s iconic Yuzu Citrus & Tea. The use of fresh citrus fruits adds a refreshing layer to the drink, such as pink grapefruit, and combines deliciously with yuzu peel.

Houjicha & Classic Tea Latte

Takeout: Tall ¥496 / Have-In: ¥506

A blend of houjicha and black tea mixed with rich cream and sweet white mocha syrup.

From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

What to look out for at Sanrio’s 60th anniversary exhibition

Unforgettable Tower by Sebastian Masuda

Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

The Beginning of Kawaii

Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

The Birth of the Characters

What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

Sanrio’s Characters

How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

Ichigo Shimbun

Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

Hello Kitty: The Character Who Turned Into a Global Icon

Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

A Battle Between Artists

Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

Sanrio Harmonyland, the popular Sanrio character themed theme park in Oita, has announced the commemoration of its 30th anniversary with a special event titled ‘HARMONYLAND 30th ANNIVERSARY’ which will begin on April 26. Visitors can look forward to parades, a special night show with fireworks, celebratory merchandise, a special food menu, and more.

Memorial visual created by Japanese manga author and character designer Eisaku Kubonouchi

Harmonyland Parade Parallel 30th Memories

Daniel and Kuromi to make an appearance before the start of the parade

Throughout its 30-year history, Harmonyland has hosted many shows and parades for guests. For their 30th anniversary celebration, a special parade titled Parade Parallel 30th Memories will have three runs throughout 2021 and into 2022 which will feature a set list of nostalgic, old-time show and parade music. Guests will be able to experience what it felt like to be at Harmonyland back when each song was first performed. Check out the song list for the first run below.

Parade Song List

Parallel World 1st (April 23, 2021 – Late August 2021)

1. Hajimaru yo Party from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)
2. Celebration from The Celebration Parade (First performed in 1996)
3. Happiness from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)
4. Hajimaru yo Party from Parade Shiroi Tori Kara no Okurimono (First performed in 1991)）

Parallel World 2nd (Starting Early August 2021)

Parallel World 3rdnd (Starting Early January 2022)

30th Anniversary Night Party

A very special night show will take place which will see appearances from fan-favourites Hello Kitty, Dear Daniel, Cinnamoroll, and Kuromi who will be joined by a cast of dancers. Expect new music written just for this show as well as fireworks.

30th Anniversary Merchandise

An exclusive line-up of merchandise will be sold featuring a memorial visual created by Japanese manga author and character designer Eisaku Kubonouchi.

30th Anniversary Menu

Of course, it wouldn’t be a celebration without a themed menu either, which will include meals, desserts like an ice cream float and soft serve ice cream, and more.

ⓒ 2021 EISAKU KUBONOUCHI / METEOR STREAMS

ⓒ 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ

Dear readers, the time has finally come once again—the Spring season at Starbucks Japan officially begins on March 17, which means we can expect plenty of tasty-looking beverages to drool over. This begins with two coffee delights: the light and uplifting Banana Almond Milk Frappuccino®︎ and the subtly sweet Honey Oat Milk Latte, both of which will hit Starbucks branches across Japan this Wednesday.

Banana Almond Milk Frappuccino®︎ | ¥620 (Tall Size Only)

The Banana Almond Milk Frappuccino is exactly what it says on the cup. A bright, uplifting combination of naturally-sweet banana and the nutty flavour of almond milk. The drink is topped with Starbucks’ first-ever almond milk whipped cream and finished with a topping of banana chips fried in coconut oil for texture.

Honey Oat Milk Latte | Short ¥430, Tall ¥470,  Grande ¥510,  Ventii®︎ ¥550

The Oat Milk Latte made a delicious appearance at Starbucks Japan last year for a limited time where coffee-loving customers could customise their beverage. This year, it arrives in a new flavour: added to the shot of espresso and oat milk is an irresistible squeeze of honey flavoured-sauce which has a slight fruity flavour to it.

This is just the start of the Spring season at Starbucks in Japan, there are sure to be even more drinks to come so stay tuned.