New KitKat Mini Yogurt Flavour Uses Famous Sake From Miyagi Prefecture
05.March.2020 | FOOD
The new “KitKat Mini Yogurt Sake” will be released on March 16, 2020. It is made with a famous brand of sake known as “Chonoko Jersey Yogurt Sake,” which is made by Niizawa Sake Brewery, a company in Miyagi Prefecture produced by Hidetoshi Nakata.
Japan’s KitKat product line-up is popular around the world, so much so that they are often recognised as “KitKats made in Japan.” Hidetoshi Nakata is known for pouring his strength into spreading the word of Japan’s traditional industry around the world. He has also visited around 400 sake breweries across Japan. To date, he has collaborate with KitKat on around 20 chocolate bars, all made with local sake, and all of which have been top sellers. These products are helping to promote the prefectures of Toyama, Wakayama, and Kochi.
Niizawa’s Sake Brewery’s “Chonoko Jersey Yogurt Sake” was released to help in the recovery efforts of the Tohoku Earthquake. “Yogurt Sake” has a short shelf life, and so it is a necessary requirement that it is shipped in refrigeration under 5℃ to preserve it. Because of this, the number of places it is sold at in Japan is limited, and it is also difficult to export overseas, making it a very rare type of sake. The milk comes from Jersey cattle which is used to make the milk. It’s combined with alcohol powder of the yogurt sake for the KitKat Mini. The chocolate bar has a refreshing sourness and rich flavour.
KitKat is sold in over 100 countries worldwide. This new flavour creates the opportunity for more people around the world to try yogurt sake when they are buying KitKats in Japan.
Speaking about the collaboration, Hidetoshi Nakata said: “I began with nihonshu, then went onto umeshu, then yuzushu. For the fourth one, I wanted to get people knowing about new possibilities when it comes to a Japanese sake that is not yet known around the world. So I chose Chonoko Jersey Yogurt Sake which is made by Niizawa Sake Brewery in Miyagi Prefecture. The yogurt in the sake has a bitterness and sweetness, which balances perfectly with the refreshing taste of the nihonshu. It’s a delicious sake that Japan can boast about, one which can be enjoyed whenever and by anyone. The sweetness of the chocolate comes together with the bitterness of the yogurt sake. We have created something that doesn’t taste just like yogurt, but yogurt sake.”
He continues: “Because there is a possibility the Chonoko Jersey Yogurt Sake will ferment and the bottles break during transportation, it can only be distributed to places within Japan where it can be shipped below 5 degrees at this moment in time. It’s this very reason that its delicious taste cannot be enjoyed around the world that I want people to know about Chonoko Jersey Yogurt Sake through KitKat, and also get people knowing about new possibilities of Japanese sake.”
KitKat Mini Yogurt Sake
Release Date: March 16, 2020
Contains: 9 bars
Available: At souvenir shops and KitKat gift shops in Japan
Haikyu!! TO THE TOP Themed Cafe to Open at Animate Cafe in Sendai
Japanese anime and manga merchandise chain store and cafe company Animate is set to open the new Animate Cafe Gratte Sendai on August 29, 2020. There are many Animate Cafe branches around Japan, all of which serve up menus themed on various anime, manga, and game franchises.
The first series to land at the new Animate Cafe Gratte Sendai will be Haikyu!! TO THE TOP.
Animate Cafe Gratte Sendai will serve the staple “Gratte,” a portemanteau of “graphic latte” where character illustrations are put on top of the cream of lattes. These beverages are currently served at the Tokyo (Shibuya and Kichijoji), Osaka, and Okayama branches of Animate Cafe.
Haikyu!! is a sports, comedy and coming-of-age manga series written and illustrated by Haruichi Furudate. Serialised in Weekly Shonen Jump, the series spanned 45 volumes, with the final volume released just last month. Season four of the series, titled Haikyu!! TO THE TOP, is still ongoing, with the second half set for release this October.
The collaboration at the cafe will run from August 29 to September 15 where fans can tuck into a range of different Haikyu!! themed goodies like grattes, icing cookies, and more.
All customers will receive one of the above-pictured exclusive coasters randomly selected from 12 designs.
©Haruichi Furudate / Shueisha・”Haikyu!!” Production Committee・MBS
Haikyu!! TO THE TOP Collaboration
Running: August 29, 2020 – September 15, 2020
Animate Cafe Gratte Sendai
Address: EBeanS 7F, 4-1-1 Chuo, Aoba-ku, Sendai-shi, Miyagi Prefecture
Opening Hours: 11:00-19:30 (Last Orders 19:15)
Animate Cafe Gratte Official Website: https://www.animate.co.jp/gratte/
Make Your Own Original KitKat at Tokyo’s KitKat Chocolatory Miyashita Park Shibuya
31.July.2020 | FOOD
Nestlé Japan is opening a new branch of KitKat Chocolatory inside Shibuya’s new shopping mall Miyashita Park on August 4, 2020.
KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its product line-up features a range perfect as gifts to friends, family and co-workers, or as a treat to yourself.
Japan is home to eight KitKat Chocolatory branches. The new Miyashita Park Shibuya branch will open as the fourth in Tokyo, as well as the first where you can create your own KitKat products.
My KITKAT: ¥2,000 (Before Tax)
“My KITKAT” comes as the world’s first KitKat service where consumers can create their own original chocolate bars.
KitKat Waffle: ¥1,000 (Before Tax)
KitKat Chocolatory Sublime Soft Cream: ¥630 (Before Tax)
KitKat Chocolatory Miyashita Park Shibuya will also sell a variety of unique and exclusive KitKat desserts, like luxurious soft serve ice cream topped with couverture chocolate. It will also offer a cafe menu created by Nespresso, where customers can pair Chocolatory desserts with seasonal coffee menus, and more.
Shibuya-esque wall art will decorate the interior of the shop, making for plenty of photo opportunities.
KitKat Chocolatory Miyashita Park Shibuya
Grand Opening: August 4, 2020
Address: Miyashita Park South 2F, 6-20-10 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-21:00 (Last Orders 20:00)
Official Website: https://nestle.jp/brand/kit/chocolatory/
KitKat Chocolatory to Release Beautiful New Packaging Illustrated by Misaki Tanaka
05.April.2020 | FOOD
Nestlé Japan is collaborating with popular Japanese illustrator Misaki Tanaka to release a new series of chocolate packaging on April 15 at KitKat Chocolatory. The concept behind the packaging is to have people choose the chocolate they want based on the words and pictures branded on the single chocolate boxes.
The KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its luxurious line is endless, with products ranging from the elusive ruby chocolate, whose cocoa beans give the finish product its pink colour, to volcanic chocolate made from rare cocoa beans sourced from volcanic islands.
KitKat Mekakushi Chocolatory – ¥300~¥400 (Before Tax)
There are 15 different package designs in total which will be sold for a limited time. None of the boxes have information of the flavour or name of the chocolates; instead you pick which you want based on how the packaging looks. They make for a great gift to yourself and others.
The words chosen on the packaging reflect the feelings one goes through in love or everyday life. Misaki Tanaka has provided the perfect illustrations to better picture those times.
KitKat Mekakushi Chocolatory Full Box (15 Included) – ¥5,100 (Before Tax)
Those who want all of the flavours can purchase the assorted box of 15. The box lid features another original illustration by Miskai Tanaka. And if you roll up to KitKat Chocolatory Ginza between April 15 and May 17, they will have a special exhibition of the illustrations on show.
KitKat Mekakushi Chocolatory
Available: 7 branches of KitKat Chocolatory (3 in Tokyo/2 in Osaka/1 in Kawasai/1 in Hiroshima) & Nestlé Japan Website (*Only 15 sets will be sold online)
Official Website: https://nestle.jp/brand/kit/chocolatory/mekakushi/
New Japanese KitKat Commercial Sees Shingo Katori Show Off His Art Skills
30.March.2020 | FOOD
Shingo Katori is an official ambassador of KitKat Japan, and he appeared in the latest television commercial for the chocolate brand which began broadcasting on March 27. The commercial was also posted on the KitKat Japan website.
Japan has the biggest KitKat market in the world. In September 2019, in an effort to reduce the amount of plastic waste, Nestlé made the decision to alter the packaging of five types of its large size KitKat chocolate bars from plastic to paper. The paper can then be used to make paper cranesーa symbol of hopes and prayers in traditional Japanese cultureーor for writing messages on to give to people.
In KitKat’s latest commercial, Shingo Katori comes together with young people to create an art piece from the paper packaging which reads, “Let’s all work hard together!” in Japanese.
Official Website: https://nestle.jp/brand/kit/
McFlurry and KitKat Come Together in Long-Awaited Collaboration at McDonald’s Japan
13.February.2020 | FOOD
McDonald’s Japan has teamed up with Nestlé Japan to release a KitKat® McFlurry®. It was released on Wednesday at all McDonald’s branches in Japan.
It has been seven years since McFlurry® and KitKat® came together in their delicious chocolatey ice cream combination. It was such a hit back in 2007 that it has finally made its fabled return to the delight of sweet-tooth McDonald’s customers.
The KitKat® McFlurry® is a simple combination of smooth soft serve ice cream and crushed KitKat®. It’s also drizzled in a special sauce made from rich couverture chocolate.
The mix of the wafer-like chocolate KitKat® with the soft serve ice cream is a combination to die for, and the sauce only adds to the mouth-watering flavour.
The dessert will be served in limited-edition cups as pictured above. These cups are limited in stock and will discontinue once all are sold.
Running: February 12, 2020 – Early March 2020 (subject to change)
Available: McDonald’s in Japan (Select branches not participating)
Serving: All Day
Price: ¥290 (Tax Included)
*KITKAT and キットカット are registered trademarks of Nestlé Group.
McDonald’s Japan Official Website: http://www.mcdonalds.co.jp/
Valentine’s Day 2020 in Japan: Must-Buy Chocolate & Sweet Gifts
Christmas is over, and Easter is still on the horizon, but if you love chocolate as much as we do, never fearーas our sweet tooth cravings will soon be satisfied with the season of love.
In Japan, shop’s and restaurant’s are already carving their Cupid arrows to fire at customers for Valentine’s Day to tempt them into one of their many tantalising treats. If you’re in Japan this year, we’ve whipped up a list just for you of five must-buy gifts for Valentine’s Day 2020.
Almond Chocolate Truffle | Garrett Valentine’s Tin | Valentine’s Mix
Garrett Popcorn is an American brand of popcorn that boasts a myriad of gourmet handcrafted popcorn flavours. You may not know that it’s also a household name in Japan, where they also make the popcorn fresh every day for snack-hungry customers. For Valentine’s, they serving up an exclusive series full of love which consists of the “Almond Chocolate Truffle,” “Garrett Valentine’s Tin,” and “Valentine’s Mix.”
Almond Chocolate Truffle in Garrett Valentine’s Tin – From ¥1,130
First up, the Almond Chocolate Truffle. If you’re not already drooling at that name, let the description begin: this popcorn takes Garrett’s crushed almond CaramelCrisp™️, coats it in chocolate, and sprinkles it generously with a dust storm of cocoa powder. The fragrant scent and texture of the almonds adds an incredible touch to the combination of the sweet, velvety milk chocolate and the slightly-bitter bite of the cocoa powder. Get in the Valentine’s mood even more by purchasing one of the Garrett Valentine’s Tin – the perfect accompaniment to your movie night in with your loved one.
Valentine’s Mix (Chocolate Cocoa & Strawberry) – ¥1,200
Valentine’s Mix (Chocolate Cocoa & White Chocolate Bark) – ¥1,200
Last year, Garrett Popcorn release a cute heart-shaped tin big enough to fit in the palm of your hands. 2020 will see the return of the tin, this time with two different designs: one with kissing lips and the other with hearts.
Inside the first tin is a mix of sweet chocolate cocoa flavoured CaramelCrisp™️ and sour freeze-dried strawberries. The other tin, which has a more sophisticated chocolate brown and salmon pink design, contains the same cocoa flavoured CaramelCrisp™️ but combines it with “white chocolate bark” – a white chocolate made with almonds and dried cranberries.
▶︎Garrett Popcorn Valentine’s Day Products
Running: January 10, 2020 – February 14, 2020 (Mix available from January 17, 2020) *While supplies last
・Almond Chocolate Truffle: Small ¥620/Medium ¥1,100/Large ¥1,720/Jumbo ¥3,450/Quart Tin ¥1,750/1 Gallon ¥4,400/2 Gallons ¥8,400
・Garrett Valentine’s Tin/Quart Tin: From ¥1,130
・Valentine’s Mix: ¥1,200
Available: Garrett Popcorn Shops®︎ branches in Japan
Official Website: http://jpgarrettpopcorn.com/
Ruby 2020 Assortment
KitKat Chocolatory is releasing a new assortment of KitKat treats for the Valentine’s season in Japan made with ruby chocolateーthe fourth type of chocolate alongside milk, white, and darkーwhich was developed by Belgian-Swiss chocolate makers Barry Callebaut.
KitKat Chocolatory Ruby 2020 Assortment – ¥1,200
Ruby chocolate gets its striking pink colour from the original bean and has a distinct fruity sourness to it. This is the perfect Valentine’s Day giftーor even just as a treat to yourself!
▶︎KitKat Chocolatory Ruby 2020 Assortment
Running: from January 15, 2020
Available: KitKat Chocolatory store/Online
Official Website: https://nestle.jp/brand/kit/chocolatory/
GODIVA, one of the main players in the Japanese chocolate game, has developed the “Chocolate Chronicle Sweet Collection”ーan assortment of individually unique chocolates. The “chronicle” refers to the many places the chocolates have encountered since being created, both in the past and present.
Chocolate Chronicle Sweetheart (Contains 6) – ¥3,240
Chocolate Chronicle Chic Assortment (Contains 15) – ¥6,264
The “Original Maya” considers the civilisation and mysteries of Mesoamerica. The “Cocoa Honey Delight” uses honey to sweeten the chocolate like they did in the latter half of the Middle Ages when there was no sugar. The “Modern Love”burns into your mind the image of its vivid red heart lovingly made with sweet and sour strawberries, ganache, and milk chocolate.
▶︎GODIVA Valentine’s Collection 2020
Running: from January 10, 2020 (Limited Time)
Chocolate Chronicle Sweetheart: 6 Set ¥3,240/12 Set ¥5,400
Chocolate Chronicle Chic Assortment: 4 Set ¥1,296/6 Set ¥2,160/10 Set ¥3,240/16 Set ¥5,400
Chocolate Chronicle Sweet Kare Assortment: 6 Set ¥1,080
Chocolate Chronicle Chic Collection: 4 Set ¥1,836/6 Set ¥2,700/9 Set ¥3,888/12 Set ¥5,076/15 Set ¥6,264/20 Set ¥8,208
Official Website: https://www.godiva.co.jp/
Koi Suru Chocolate
Valentine’s Collection 2020
The base of these treats is chocolate by Shiroi Koibito. The collection was first released in January 2018 and is very reminiscent of Hokkaido chocolate. There are lots of chocolates in the collection made with cute pink ruby chocolate too.
Mille-feuille (Contains 3) – ¥520
These mille-feuille are layered with milk and white chocolate and coated in things like couverture chocolate and ruby chocolate.
The Heart (Contains 7) – ¥1,080
Each of these hearts has its own distinct sauce: the ruby chocolate has blackcurrant, the milk chocolate has caramel, and the white chocolate has yuzu.
▶︎Koi Suru Chocolate Valentine’s Collection 2020
Release Date: January 17, 2020
Available: ISHIYA store/Online
Mille-feuille: 3 Set ¥540/6 Set ¥1,080/12 Set ¥2,160
The Heart: 7 Set ¥1,080/14 Set ¥2,160
Official Website: http://www.ishiya.co.jp/koi_choco/
Valentine’s Dessert Plate
Morozoff specialises in western-style sweets, and at Cafe Morozoff, they’re serving up a Valentine’s-only dessert.
Valentine’s Dessert Plate – ¥1,200
The beautiful dessert plate is an assortment of cute heart-shaped treats. The rich chocolate mousse has an orange scent, and the fluffy chocolate sponge combines sweet and sour strawberries with smooth whipped cream which elevate the flavour of the chocolate.
▶︎Morozoff Valentine’s Dessert Plate
Running: January 15, 2020 – February 14, 2020
Available: select Cafe Morozoff branches in Japan
Price: ¥1,200 (comes with tea or coffee)
Official Website: http://www.morozoff.co.jp/
Did you enjoy this list? There’s plenty of Valentine’s Day delights to be enjoyed while in Japan. Which on this list has you drooling the most?
World’s First Cacao Fruit Kit Kat Reduces Waste and Replaces Sugar with Cacao Pulp
30.November.2019 | FOOD
Nestlé has unveiled a new chocolate recipe that replaces added sugar with cacao pulp. Japan, famous for its exciting range of Kit Kat flavours, adopted the new recipe to create the first cacao fruit chocolate Kit Kat. The Kit Kat was released for sale at the Kit Kat Chocolatory and online on November 29, 2019.
The Kit Kat Chocolatory sells premium-quality Kit Kats made and from a careful selection of ingredients and by a special production method. The process is overlooked by Yasumasa Takagi, the chocolatier who owns LE PATISSIER TAKAGI.
Whether your’re looking for a unique Japanese souvenir for your friends and family, something small yet luxurious for your work colleagues or even just a petite treat for yourself, the Kit Kat Chocolatory’s popular range caters for every souvenir situation.
The new Cacao Fruit Chocolate Kit Kat uses Nestlé’s new cacao pulp recipe. Cacao pulp is the white substance surrounding the cacao beans inside the fruit. It is dried and pulverised into a fine powder to be used as a replacement for sugar. By infusing cacao pulp into the chocolate, the chocolate flavour can be tasted more fully, making for a new and exciting flavour experience.
Many people are unaware of the unique sweet and tangy flavour of the cacao fruit’s soft and fleshy insides. Part of the cacao pulp is normally used as a sugar to ferment cacao beans in a normal chocolate-making process. However, it is still not widely sold as a flavour.
Brazil and many other cacao-producing Latin American countries use cacao pulp to make drinks and smoothies that are easy to produce. It is also seen as an ingredient in ice creams. Some businesses have jumped on the appeal of cacao as a rarely used ingredient to make and export cacao juice. Other than this, usage of cacao pulp has remained low for a long time.
Under Takagi’s guidance, a new Kit Kat has arrived at the chocolatory which spreads not only the appeal of cacao as a natural sugar and flavouring, but also encourages sustainable living through reduced food waste.
Come try a Kit Kat made with cacao pulp for yourself.
Kit Kat Chocolatory Cacao Fruit Chocolate
Contains: 1 Bar
- 7 KitKat Chocolatory shops (3 in Tokyo, 2 in Osaka, 1 in Kawasaki and 1 in Hiroshima)
- Online including the Kit Kat Chocolatory Online Shop and Nestlé Online Shop
- Kit Kat Gift Shops (Located in Rinku Premium Outlets)
Kit Kat Chocolatory Cacao Fruit Chocolate Assortment
(Sold online including the Kit Kat Chocolatory Online Shop and Nestlé Online Shop)
Assortment of 5
Price: ¥1,900 (Before Tax)
Assortment of 7
Price: ¥2,500 (Before Tax)
Kit Kat Chocolatory Online Shop: https://nestle.jp/brand/kit/chocolatory/
Enjoy the Flavours of Sendai with the Zunda Shake Kit Kat
29.November.2019 | FOOD
Sendai is famous for zunda mochi: a traditional dessert that fuses boiled mochi (rice cakes) and zunda (sweet edamame bean paste). The zunda mochi shop Zunda Saryo is collaborating with Nestlé to create a Kit Kat Mini with the regional flavour “Zunda Saryo Shake”, which will be released on December 1 at a number of shops including souvenir shops around Sendai Station and Sendai Airport, and selected KASHO SANZEN shops*
*(Omachi Hirose-dōri, Koji Matsushima and Monzen Matsushima)
Zunda Saryo spreads the delicious flavour of zunda across Japan through their variety of zunda-flavoured desserts and drinks. The Zunda Shake is an original drink made by fusing carefully selected milk with vanilla and then blending it with zunda to create an original sweet shake to represent Sendai. Kit Kat’s crispy wafers add texture to the layers of smooth chocolate, producing a divine flavour. Japan is home to more than 40 different Kit Kat flavours which are popular within Japan and overseas. 20 of those are from Japan’s regional flavour series, which is a collaboration with a regional specialty.
Foreigners and even Japanese visitors from other parts of the country will have never seen this new flavour before. The new Kit Kat Mini Zunda Shake flavour is sure to be the best way to experience the flavours of the region.
The cream filling is kneaded with edamame powder and sandwiched between crispy wafers. The Kit Kat is coated in Zunda shake-flavoured chocolate, creating the perfect Kit Kat flavour.
Whether you’re looking for a small snack or a souvenir, the Zunda Shake Kit Kat is perfect for you.
Kit Kat Mini Zunda Shake Flavour
Price: ¥800 (Before Tax)
Purchase from: Souvenir shops around Sendai Station and Sendai Airport, KASHO SANZEN (Omachi Hirose-dōri, Koji Matsushima and Monzen Matsushima)
Release Date: December 1, 2019
The Luxurious KitKat Chocolatory is Revamping Its Chocolate Line-Up
03.October.2019 | FOOD
Nestlé has announced that it is revamping its 16 products* at the KitKat Chocolatory which will be released on October 11, 2019.
*One of these products will be released in late November
The KitKat Chocolatory is a direct-to-consumer chain, serving premium, handcrafted KitKats made with top quality ingredients and production methods under full direction by Takagi Yasumasa―the owner and chef of LE PATISSIER TAKAGI. Its luxurious line is endless, with products ranging from the elusive ruby chocolate, whose cocoa beans give the finish product its pink colour, to volcanic chocolate made from rare cocoa beans sourced from volcanic islands, and beyond.
The Chocolatory takes regular KitKats and the brand to a whole new level while still having that sense of familiarity, making their products great gifts and personal treats.
The new line-up of 16 products is considered by four categories: 1) the chocolate type, 2) where the cocoa beans are produced, 3) the production process from bean to bar, and 4) the combination between chocolate and other ingredients. Each and every bar has been given equal attention to create chocolates with different flavours, enabling consumers to discover not only which tickle their taste buds, but the story behind each unique bar.
There is a rapidly growing interest amongst consumers who want to know where their food comes from and how it’s made. When it comes to specialist chocolate products, a lot of information isn’t widely known. That’s the reason behind KitKat Chocolatory’s revamp, as well as to create chocolate that nobody has experience before.
Let’s take a look at four of the new KitKats you can get your fingers on.
Enjoy the Chocolate Varieties
KitKat Chocolatory Sublime Bitter – ¥300 Each (Before Tax)
A hallmark product since KitKat Chocolatory opened, the Sublime Bitter is couverture chocolate made with 66% cocoa. The bar is a blend of three different cocoa beans from Ghana, Madagascar, and the Dominican Republic. This addictive delight reserves the original bitterness of the cocoa while having a fruity tinge to it.
Enjoy the Difference Between Cocoa Production Areas
KitKat Chocolatory Sublime Volcanic Malakula Island – ¥400 Each (Before Tax)
This mysterious ‘volcanic chocolate’ is made from extremely rare cocoa beans sourced from the volcanic Malakula Island which was voted one of the happiest places on earth. It has a distinct bitterness and very fragrant scent reminiscent of the ground.
Enjoy the Chocolate Making Process
KitKat Chocolatory Sublime Raw – ¥300 Each (Before Tax)
The cocoa beans of this “raw” chocolate are cooked at a lower temperature than usual to draw out a more natural flavour of the original bean, like it’s been plucked right out of a cocoa bean farm and placed into your hands.
Enjoy the Combination Of Ingredients
KitKat Chocolatory Moleson – ¥500 Each (Before Tax)
Finally, here is the world’s first ingredient-topped KitKat. It uses the smooth, melt-in-the-mouth KitKat Chocolatory Sublime Milk bar as the base, and is topped with sweet and sour dried cranberries and fragrant crushed almonds, creating a flavourful and textural ensemble.
Discover a whole new world of KitKat and chocolate when the new products drop at KitKat Chocolatory on October 11.
Official Website: https://nestle.jp/brand/kit/chocolatory/
Kit Kat To Release Two Autumn Kit Kat Flavours
26.July.2019 | FOOD
Indulge in the flavours of a Japanese autumn with the two new Kit Kat flavours of Kit Kat Chestnut and Kit Kat Sweet Potato. These will be released on August 19.
Thin wafers sandwich layers of the delicious autumn fillings. Even the white chocolate that wraps these wafers is infused with the flavour of sweet potato or chestnut respectively. The biggest appeal of these Kit Kat flavours is their mild sweetness.
The crispy texture of the wafers combined with the rich aroma and crumbly texture of the sweet fillings creates a whole new flavour to associate with a Japanese autumn.
Kit Kat knows just how celebrate the coming of a new season!
Kit Kat Mini Sweet Potato
Release: August 19
Pack size: 11
RRP: ￥500 (before tax)
Purchase from: Supermarkets and drugstores across the country
Kit Kat Mini Chestnut
Release: August 19
Pack sizes: 12 or 3
RRP: pack of 12:￥500 (before tax) pack of 3: ￥120 (before tax)
Purchase from: Supermarkets and drugstores across the country. (Packs of 3 available at convenience stores).
Kit Kat Official Website: https://nestle.jp/brand/kit/
This AI Chooses the Best KitKat Flavour to Pair With Your Sake
The Gotochi KITKAT Pairing Bar will be open at Roppongi Hills from April 19 to 29 serving KitKat and sake pairings chosen from 1,650 combinations by AI.
Japan is known for its KitKat flavours, with a total of 350 having been created to date, 40 of which are always available. Many of those flavours are made using ingredients from local regions across the country where they sold at those places’ souvenir shops. Their unique flavour combinations and colours have tickled the fancy of Japanese people and foreigners alike.
The KITKAT Pairing Bar offers a new way for both locals and overseas visitors to enjoy eating KitKats by picking which flavour will go best for them when paired with sake.
You must answer 5 questions at the bar from which the AI will filter your tastes from 150 combinations chosen that day. There will be a total of 1,650 combinations available across the 11 day period.
Of course, you can purchase your local flavour KitKat there and then. The sake combinations were carefully selected and curated by Hidetoshi Nakata, a former soccer player and experienced sake expert who has tried well over 350 brands of sake all over Japan. The sake pairings are supervised by CRAFT SAKE WEEK.
Have the AI find your flavours!
Gotochi KITKAT Pairing Bar
Running: April 19, 2019 – April 29, 2019
Location: CRAFT SAKE WEEK at Roppongi Hills (Roppongi Hills Arena, 6-10-1 Roppongi, Minato, Tokyo)
Menu: One 60ml Japanese sake from 110 varieties + One KitKat from 15 varieties
Price: 2 coins per order. Coins can be bought at CRAFT SAKE WEEK and can be used when eating and drinking at the venue.
CRAFT SAKE WEEK at ROPPONGI HILLS 2019
Location: Roppongi Hills Arena (6-10-1 Roppongi, Minato, Tokyo)
Date: April 19, 2019 – April 29, 2019
Time: 12:00-21:00 (Last Orders 20:30)
Participating Breweries: 110 in Total / 10 per day (subject to change)
Participating Restaurants: 15
Official Website: http://craftsakeweek.com/rh/
“Sakenomy” – Official App: http://www.sakenomy.net/
Umeshu Plum Wine KitKat Released at CRAFT SAKE WEEK＠KITKAT BAR
18.September.2018 | FOOD
KitKat Umeshu is a new product produced by Hidetoshi Nakata specifically aimed at foreign tourists coming to Japan. It was first made available at CRAFT SAKE WEEK＠KITKAT BAR, a Japanese sake bar for those coming from overseas, on September 13. The bar will run until September 24 at CITAN, a hostel, cafe and bar in Higashi-Nihombashi. The KitKat was also released for general sale on the Japanese market on September 18.
Hidetoshi Nakata toured over 350 sake brewers and with his expertise launched the first Craft Sake Week in 2016, a huge coming together of sake artisans in Japan. The KITKAT BAR is part of that experience which has opened for inbound foreigners to try Japanese sake.
The bar offers a special and exclusive menu featuring a careful selection of premium Japanese alcohol by Nakata as well as an original menu developed by chefs of well-known restaurants. They also offer a range of cocktails including one that’s made with umeshu tsuruume suppai, an ingredient used in the new plum wine KitKat.
The bar counter is crowned with a chandelier made from masu boxes which were created for measuring rice. This offers a new and unique way of experiencing the charm of Japanese culture. Since the bar has opened it’s been packed with foreigner customers.
A female Asian customer who tasted the plum wine KitKat paired with the bar’s original ‘Kishuu Tonic’ cocktail expressed her surprise at how well they went together: “The sweetness of the KitKat and freshness of the cocktail matched exquisitely together. Despite the cocktail using sake as the base it was really easy to drink and delicious. Sake and chocolate go well together, don’t they.”
A male American customer compared the taste of the KitKat with the Umeshu Tsuruume Suppai wine used in the KitKat: “The combination of the sour plum wine with the sweet chocolate was delicious beyond my expectations. There’s a lot of flavours in Japan we can’t get overseas, so I want to buy things and take them back as souvenirs.”
Speaking about Craft Sake Week, producer of the bar Hidetoshi Nakata commented the following: “I want lots of people to get to know about the enjoyment and appeal of Japanese sake and plum wine through this event and KitKat Umeshu Umetsuri to further expand the reach of them overseas.”
Experience the KitKat and Japanese sake for yourself at CRAFT SAKE WEEK @ KITKAT BAR.