Japan’s 7-Eleven Stores Now Stocking Matcha Desserts by Uji Tea and Sweets Artisans Itohkyuemon

22.March.2020 | FOOD

Itohkyuemon, a shop founded in 1832 which specialises in Uji tea and sweets, began rolling out four Uji matcha desserts at 7-Eleven convenience stores across Japan on March 17 as part of their “Uji Matcha Sweets Fair.”

 

The tasty line-up includes “Uji Matcha Cream Puffs,” “Uji Matcha & Sakura Japanese Parfait,” “Sticky Uji Matcha Pudding,” and “Matcha Honey-Stuffed Uji Matcha Warabimochi.” Itohkyuemon has developed over 100 Uji matcha desserts, during which it has come up with a blend of matcha it specifically uses for its desserts which is not only rich in flavour but creates a harmonious flavour together with the particular dessert. This blend is used in all four of these convenience store desserts.

The Uji Matcha Sweets Fair is led by Takahito Yoshimoto, the head chef of Itohkyuemon’s Uji confectionery workshop.

 

Head to the closest 7-Eleven to you in Japan for a chance to taste some authentic matcha treats.

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