With shops and businesses temporarily closed as a result of lockdown measures in Japan, Japanese convenience store chain FamilyMart is currently collaborating with famous shops around Japan. They recently teamed up with famous matcha company Kanbayashi Shunsho Honten to stock some authentic matcha treats on its shelves.
For its 5th collaboration, FamilyMart is collaborating with Eitaro Sohonpo, a Japanese confectionery store that has been around since 1818, to bring the company’s brown sugar syrup dorayaki to their own shelves from May 29, 2020. Since being released in December 2018, the dessert has been sold over 1 million times.
The dorayaki is made with Eitaro Sohonpo’s brown sugar syrup and coarse sweet red bean paste. Each and every ingredient is chosen with care to create this luxurious dessert. The adzuki beans are soaked in a brown sugar syrup made from sugar from Okinawa Prefecture. It’s also made with whole soybean soy sauce and a whipped cream that’s made from a blend of fresh Hokkaido cream and 26% milk.
The dorayaki pastry is soaked in brown sugar syrup which when eaten with the whipped cream and coarse sweet bean paste makes it truly a dessert for the gods.
Information
Eitaro Sohonpo – Brown Sugar Syrup Dorayaki (Japanese Name: 黒みつしみうま生どら焼)
Price: ¥298 (Tax Included)
Release Date: May 29, 2020
Available: Japan (Except Okinawa)
FamilyMart Official Website: https://www.family.co.jp/
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FamilyMart Starts Pokemon Campaign, Pikachu Pineapple Frappe Now Available
23.June.2022 | ANIME&GAME / FOOD
FamilyMart stores nationwide have started a campaign in collaboration with the free-to-play mobile game Pokemon Cafe ReMix! From June 21 until July 18, visitors will be able to pick up some special treats and exclusive merchandise.
Pikachu Frappes
A new addition to the Frappe series, customers will be able to enjoy Pikachu’s Pineapple Frappe starting June 21, featuring Pikachu in a cute cafe uniform. Made with golden pineapple pulp, the drink is perfect for summer, offering a refreshing sweet and sour taste. There are three cup designs available–one with Pikachu in red, one in blue, and another in green.
Original Merchandise Campaign
Part I: June 21, 10:00~ / Original PP Coaster (4 varieties)
Part 2: July 5, 10:00~ / Cafe Menu Design Original Memo Pad (4 varieties)
*Sample Images
A goods campaign is also underway. Customers purchasing three qualifying products will receive exclusive merchandise–while supplies last, of course! The event will run from June 21 at 10:00 through July 18.
Stamp Campaign
Left: 5 stamps, Original Lunch Bag / Right: 10 stamps, Original Plates (Set of 3)
Collecting stamps on the FamilyMart app can also net fans some special prizes! At the same time, Pokemon fans can use the app to win tickets to Pokemon GO Fest 2022 Sapporo.
© 2022 Pokémon. © 1995-2022 Nintendo/Creatures Inc./GAME FREAK inc.
Developed by Genius Sonority Inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの
登録商標です。Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。©2022 Niantic, Inc. ©2022 Pokémon.
©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。Information
Pokemon Cafe ReMix ~ Puzzle Campaign
https://www.family.co.jp/campaign/spot/2206_poke-maze_cp.html
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Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture
Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.
In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII.
The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.
Information
Ehime’s Poeme x LOCAL POWER JAPAN Project
Collaboration T-shirt
Price: ¥3,300 (Tax Included)Where to Buy:
LOCAL POWER JAPAN Project Online ShopAvailable until June 8 at 23:59
https://store-localpowerjapan.com/Official Site: https://localpowerjapan.com
*Please allow two weeks to one month from order completion to product shipment.*A portion of T-shirt sales will be donated to local projects and social programs.
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Kyoto Sweets Shop Otabe Rereleases Demon Slayer: Kimetsu no Yaiba Snacks with New Designs
19.May.2022 | ANIME&GAME / FOOD / SPOT
Otabe, one of the most popular sweets souvenir shops in Kyoto, Otabe, is known for its delicious matcha and mini-desserts. Starting May 12, the company has released nine uniquely packaged sweets inspired by Demon Slayer: Kimetsu no Yaiba. The limited-edition packaging will feature popular characters from the series. Previously, the company released matcha cakes for the crossover–this time, fans can enjoy choco-an flavor!
Demon Slayer: Kimetsu no Yaiba Choco-an
Demon Slayer: Kimetsu no Yaiba Matcha
Demon Slayer: Kimetsu no Yaiba Otabe (with Original Sticker)
Original Sticker: 15 varieties, 1 given at random
Focusing on the hashira from the series, fans will want to be on the lookout for their favorite character. These sweets can be bought at select stations in the Kyoto and Osaka area, major Kyoto tourist attractions, and online. In addition, matcha flavored treats will also be on sale featuring Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, Hashibira Inosuke, Kagaya Ubuyashiki, and Muzan Kibutsuji.
©吾峠呼世晴/集英社・アニプレックス・ufotableInformation
Demon Slayer: Kimetsu no Yaiba Choco-an
Release Date: May 12, 2022
Price: ¥432 (Tax Included)
Where to Buy: Train station in Kyoto & Osaka area, Major Kyoto tourist attractions, online.
Details: http://www.otabe.kyoto.jp/kimetsunoyaiba/ -
Fruit Cakes from Patisserie Giraud Available at Gotanda Station for a Limited Time
Those passing through Gotanda Station in Tokyo might want to keep an eye out for some tasty treats on sale for a limited time. Patisserie Giraud has opened a limited-time pop-up location inside the aptly-named shop Have You Eaten This Before? The pop-up will be open until May 31, 2022.
Have You Eaten This Before? features a rotating selection of products perfect as gifts, souvenirs, or as a treat for yourself. Along with six cakes made to look just like fruits, a selection of other baked goods will also be available.Lineup
Strawberry
Orange
Lemon
Red Apple
Green Apple
Melon
While it might be difficult to eat these beautiful cakes, you’ll never forget the way the juice-filled mousse and crispy pastry fill your mouth. Which one would you like to bring home?
Information
Patisserie Giraud Limited-Time Shop
Open: May 16 – May 31, 2022
Hours: Weekdays 10:00-22:00 / Weekends & Holidays 10:00-21:00
Location: JR East Gotanda StationOfficial Site: https://www.giraud.co.jp
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Hilton Osaka to Hold Cinnamoroll and Sanrio Character Sweets Buffet
Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!
Happy Festival Heart Mousse
Joyful Pink Cake / Lime & Raspberry
Fluffy and Crunchy Mango Pavlova
Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.
Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!
Information
Sanrio Characters Sweets Buffet ~Joyful Summer Festival~
Venue: Hilton Osaka 2F / Folk Kitchen
Running: Every Day from May 20 – September 11
Hours: 15:00-16:30
Details: https://osaka.hiltonjapan.co.jp/plans/restaurants/sweetsbuffet/folkkitchen-2205Official Site: http://www.hiltonosaka.com
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Tapioca and Crepe Store ‘Pearl Lady’ Collaborates with Sanrio Character Cogimyun
13.April.2022 | FOOD
Pearl Lady, a tapioca and crepe specialty shop, will begin selling a special crepe inspired by the Sanrio character Cogimyun starting April 8, 2022! These gorgeous treats will be available at participating Pearl Lady locations while supplies last.
Cogimyun’s Sparkling Strawberry Crepe
Cogimyun’s Sparkling Strawberry Crepe, topped with a Cogimyun cookie, includes sweet and sour strawberry cream.
The dough, made with tapioca flour, offers a slightly chewy texture with a rich milk and butter flavor. Customers will also receive a special sticker as a purchase bonus. Be sure to enjoy the new Cinnamoroll drink available at Pearl Lady’s sister shop CHABAR!
CHABAR x Cinnamoroll Collaboration Drink
Information
Pearl Lady x Cogimyun Crepe
Available: April 8 ~ While Supplies Last
Where to Buy: Pearl Lady Locations Nationwide (Sales period may differ depending on the store.)
Details: http://www.pearllady.jp/cogimyun2022/
CHABAR x Cinnamoroll Collaboration Drink
Details: http://chabar.jp/cinnamoroll2022/Official Site: http://www.pearllady.jp/
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Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring
Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.
Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.
Information
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
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McDonald’s ‘McCafe by Barista’ to Offer Uji Matcha Sweets for Spring
10.April.2022 | FOOD
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’
McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.
Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.
How would you like to enjoy these treats beneath the cherry trees?
Information
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
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Kyary Pamyu Pamyu Collaborates with Hakodate Sweets Shop Senshu An for LOCAL POWER JAPAN Project
23.March.2022 | FASHION
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. Next month, the singer will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to the northern Japan city of Hakodate, details surrounding the singer’s sweet new collaboration have been announced!
Kyary is teaming up with the traditional Japanese confectionary shop Senshu An in Hakodate, founded over 162 years ago. This time, the special collaboration logo was inspired by Kyary Pamyu Pamyu’s 2012 hit Candy Candy. The logo was originally written traditionally in black ink, but it’s recieved a major pop makeover in pastel shades of yellow and green to pay homage to the set of the Candy Candy music video.
The shop is well-known for its original Yama Oyaji, a popular souvenir from Hokkaido. The new collab product feature Kyary’s face and dancers, perfect for fans of the singer–though they might be a little too adorable to eat. Made one by one by skilled craftsman using carefully selected Hokkaido azuki beans as the base, each sweet features soft pastel colors to welcome spring. The sweets are placed in a special package wrapped in original collaborative wrapping paper. Be sure to grab them from the online store before they’re gone on April 18!
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Get one from the LOCAL POWER JAPAN Project website by March 30!
Information
Senshu An (Hakodate) x LOCAL POWER JAPAN Project
Available while Supplies Last at Hakodate City Hall
Available to purchase online until April 18, 2022
https://sensyuan.official.ec/items/59594025
Collaboration T-shirt
Where to Purchase: LOCAL POWER JAPAN Project Online Shop
Sales Period: March 17 – March 30 at 23:59
https://store-localpowerjapan.com/Official Site: https://localpowerjapan.com
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Doraemon Reappears as a Traditional Japanese Candy
21.March.2022 | ANIME&GAME / FOOD
The Tabemas brand transforms popular characters into traditional Japanese sweets. A new chilled Doraemon dessert is now available at Lawsons locations nationwide, but it might be too cute to eat.
Everyone’s favorite robot cat is showing off two distinct impressions in this 2022 release. Do you like the winking Doraemon or the playful one with his tongue sticking out?
Be sure to try one of these intricate sweets! You don’t need to visit a traditional sweets shop to get an authentic taste of Japan.
(C)Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK
Information
Tabemas Doraemon 2022
Available starting March 8, 2022
Available in chilled dessert section at Lawson’s nationwide. (*Excludes Natural Lawson and Lawson Store 100 locations.)
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Sweets Shop Patisserie Pinede Offering Cat-Shaped Strawberry Mille-feuille
19.March.2022 | FOOD
The sweets shop Patisserie Pinede will be offering the Yummy Kitty Cat Mille-feuille from March 18 until March 22, 2022!
The store holds a special ‘Meow Meow’ event on the 22nd of each month. In Japanese, the word for two, ni, sounds similar to nyan, the Japanese word for meow.
The event means tons of cat-themed sweets and decorations, including a tasty strawberry mille-feuille. This includes layers of puff pastry, cream, icing, and plenty of fruit.While it’s hard to cut into something so cute, the sweet and sour taste is the perfect way to enjoy this meow-gical holiday!
Information
Yummy Kitty Cat Mille-feuille
Available: March 18 – March 22, 2022Location: Patisserie Pinede
Official Site: https://pinede.co.jp
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THE STRINGS Omotesando Offering Cherry Blossom & Strawberry Afternoon Tea for Take-Out
The ZelkovA Cake Boutique at the wedding venue THE STRINGS Omotesando is offering a Cherry Blossom & Strawberry Afternoon Tea set to-go from March 3 until April 26! How would you like to experience an authentic afternoon tea experience from the comfort of your own home?
Mini Afternoon Tea Set
The original take-out box can be displayed on a table in a standard three-tier afternoon tea format. Each set contains a number of spring-inspired sweets including a tasty Mont Blanc with strawberries and a tiramisu made with sponge cake soaked in strawberry extract and layered with cherry blossom mascarpone cream. The savory menu also includes pink strawberry sandwiches with shrimp and cabbage.
Two kinds of tea from the luxury Singapore tea brand TWG will be included in the set, and a mini afternoon tea set with seven types of sweets will also be available for purchase.
Information
STRINGS Take-Out Cherry & Strawberry Afternoon Tea
Available: March 3 – April 26, 2022 *Reservations required at least 5 days prior.
Location: ZelkovA Cake Boutique 1F
Details/Reservations: https://www.strings-hotel.jp/omotesando/restaurant/takeout/info/zelkova-aft.html#next