KIDDYLAND Harajuku, a fun and cheerful shopping centre in Harajuku, Tokyo, has announced that it is celebrating the 65th anniversary of Dick Bruna’s popular character Miffy from October 10 to March 19 with a different theme every month. Visitors can expect to get their hands on a range of merchandise, freebies, and more.

CARROT

Running from October 10, 2020

A selection of autumn-coloured and carrot-themed Miffy merchandise will be sold. If you head on up to miffystyle on floor 4F of KIDDYLAND Harajuku right, and spend more than ¥1,000, you’ll also receive a special Miffy shopping bag completely free (available now). These are limited in stock though so you’ll want to get your paws on them quick!

KIDDYLAND x miffystyle Christmas Fair 2020

Running from November 7, 2020

miffystyle and KIDDYLAND are hosting a Christmas fair this year themed on animals. A special range of merchandise with designs of Dick Bruna’s animals will be sold. Customers who spend over ¥1,000 at the fair will also receive a free shopping bag, and if they spend more than ¥2,000 some special pink wrapping paper. These are both limited in stock.

A must-grab at the Christmas Fair

Miffy GOODGLAS | ¥3,900 (Before Tax)

One must-get item at the Christmas fair is the cute double-wall glass made by GOODGLAS. Perfect as a gift to yourself or someone else this Christmas. As you pour your drink into it, Miffy’s face will appear.

Enjoy the autumn and winter this year with Miffy in Harajuku.

Illustrations Dick Bruna © copyright Mercis bv,1953-2020 www.miffy.com

Huis Ten Bosch, a theme park in Nagasaki which recreates the Netherlands with copies of Dutch-style buildings, is now selling a new line of Miffy merchandise in two different collections: “Kingdom Star Miffy” and “Kingdom Flower Miffy,” both of which are available until the end of December this year.

Miffy’s simple yet colourful appearance has won him love the world over. Dick Bruna, the Dutch creator of Miffy, has his ties to Huis Ten Bosch back when the area was known as Nagasaki Holland Village, the former theme park.

The Netherlands flag-holding Miffy is now an indispensable figure at Huis Ten Bosch.

Kingdom Miffy arrives as a new line of Miffy merchandise with a kingdom theme to it with such motifs as castles and crowns. The original collection comes in cute pastel colours.

The Kingdom Flower Miffy line-up features beautiful purples and pinks and is reminiscent of the tulips and roses planted at Huis Ten Bosch.

Kingdom Star Miffy is coloured in yellow and orange and features star motifs. Miffy is also wearing a crown.

The merchandise can be bought at Huis Ten Bosch’s Dick Bruna shop Nijntje, but the items are also available online for those unable to travel during the pandemic. The line-up includes everything from plush toys to pouches, stationery, and more.

Kingdom Miffy Plushies

Exclusive to Huis Ten Bosch, pick between the tulip Kingdom Flower Miffy or the crown-topped Kingdom Star Miffy.

Kingdom Miffy Towels

Made in Japan, these soft towels feature castle designs, with the Kingdom Flower towel in a cute pink colour and the Kingdom Star version dotted with stars.

Kingdom Miffy Mugs

The mugs, too, incorporate these designs. They are sold in special boxes.

Illustrations Dick Bruna © copyright Mercis bv. 1953-2020 www.miffy.com

“Haikei, Dick Bruna” (Dear Dick Bruna) is a fashion project that was launched to celebrate the 65th anniversary of Miffy, the popular character created by Dutch author and illustrator Dick Bruna.

Following the success of the summer collection, the fashion line released the first of its new autumn and winter collection on September 25 which will be available until the end of November online at Meetscal and elsewhere.

Autumn Season Collection

©Mercis by

A one piece, tote bag, and other items inspired by the book Miffy at the Gallery.

<Autumn> Painter One Piece | Red, Navy Blue, Beige | ¥16,000 (Before Tax)

The Painter One Piece is inspired by Miffy’s dream to become an artist and painter when she visits the gallery. The item can be worn on the front or back as well as with the buttons undone to look stylish. There are big pockets on the left and right sides where you can stash your paint brushes. The tag has Miffy embroidered on it.

<Autumn> Tote Bag | Brown, Navy Blue, Beige | ¥5,800 (Before Tax)

This tote bag features an embroidery of Miffy looking at a picture at the gallery. On the back is the title of the book in Dutch. Making it from corduroy gives it that autumn vibe.

<Autumn> Sweater | Navy Blue, Beige | ¥9,000 (Before Tax)

The sweater also has Miffy looking at the gallery painting on it, while the back has a quote from the book in Dutch. The loose-fitting size makes it a silhouette that adults can enjoy.

Winter Season Collection

©Mercis by

A knitted one piece and other knitwear inspired by the book Miffy in the Snow.

<Winter> Scarf (Brown/Navy) ¥8,900 | Mittens (Red/Navy) ¥6,200 | Beanie (Grey/Yellow/Navy) ¥5,800 (All Before Tax)

A collection of must-have items for the winter season based on Miffy playing out on a snowy day.

Spend your autumn and winter with Miffy this year and her cute new line of stylish attire.

Illustrations Dick Bruna ©copyright Mercis bv, 1953-2020 www.miffy.com

In commemoration of Miffy’s 65th anniversary, the new Miffy Café opened on the first floor of Tokyo Solamachi on September 11, 2020 and will remain open for a limited time. The café is also collaborating with Japanese illustrator Shogo Sekine.

We visited the café to check out the themed menu, merchandise, and other fun things on show to see.

Stepping into the café is like stepping into a picture book world. It’s really colourful in there. My mother read Miffy to me when I was a child, so I was hit with a real sense of nostalgia when I entered the café. No matter your age, you’re sure to enjoy your time there – that’s the kind of fun atmosphere they have created.

Terrine-Style Open Miffy Sandwich | ¥1,499

I ordered the terrine-style open Miffy sandwich and Miffy orange float from the themed menu.

The open sandwich arrives in the shape of Miffy, so it almost seems a waste to eat, but it was really cute and delicious. Simply the best. It’s filled with potato salad, an avocado sauce, and salmon.

Miffy Orange Float | ¥899

The ice cream that tops the orange float is made to look like Miffy too!

Snapping a photo while drinking the float is pretty Instagrammable, so it’s a must when visiting.

All of the items on the menu have Miffy somewhere on them, meaning anything you order is guaranteed to be kawaii. They have takeout too, which is great if you don’t have much time to hang around or just don’t want to dine inside.

Speaking of which, each table in the café is separated with an acrylic board to protect customers during the pandemic, and all of them have super cute designs. Another photo opportunity for sure!

The café sells original merchandise too. The fashion items and illustrations with English on them were designed by popular Japanese illustrator Shogo Sekine. There’s a whole range of different goodies, from plush toys to fashion and more.

Don’t you feel happy just looking at all these colours? You’ll find yourself spoilt for choice on what to buy.

The Miffy Café is open until October 18. You can book a table too, so if you’re in Japan during this time, be sure to visit the café website below.

Illustrations Dick Bruna © copyright Mercis bv, 1953-2020  www.miffy.com

Model & Writer：Eri Tanioku

Photo: Haruka Yamamoto

Translator: Joshua Kitosi-Isanga

In commemoration of Miffy’s 65th anniversary, the themed Miffy Café will open on the first floor of Tokyo Solamachi from September 11, 2020 for a limited time. The café will also see a collaboration with Japanese illustrator Shogo Sekine

The cafe is being produced by LEGS COMPANY, LTD. and will feature a casual yet grown-up feminine design. The menu will serve a healthy lineup of Netherlands cuisine—in line with the heritage of Miffy’s Dutch creator Dick Bruna—and customers can get their hands on a selection of original Miffy merch.

Food

Terrine-Style Open Miffy Sandwich: ¥1,499

A cute open sandwich made to look like Miffy and served with a side of potato salad and avocado dip sauce, both of which go well with the salmon.

Stammpot Salad Plate: ¥1,499 | With Plate ¥2,499 *From September 19

Inspired by the traditional Dutch dish of stammpot, this plate is topped with sausages, salad, and a gravy sauce to mix.

Balloon Pannenkoek Pancakes: ¥1,599

Pannenkoek pancakes are a staple of the Dutch cuisine. These Miffy versions are topped with balloon-shaped mini tomatoes, eggs, and blueberries.

Desserts

Miffy & Giant Tree Mousse Cake: ¥1,299

Miffy is made from sponge cake and mousse, while the giant tree is a tower of cotton candy, granola, and assorted fruits.

Carrot Dessert Plate: ¥1,299 | With Plate ¥2,299 *From September 19

Served on a café-original plate, this dessert features a cream puff made to look like a carrot. It’s served with a dollop of vanilla ice cream and an assortment of fruits.

Miffy Colourful Oat Milk Bowl: ¥1,299

A colourful serving made using fibre-loaded and low-calorie oat milk and a bunch of different fruits.

Drinks

Miffy’s Orange Float: ¥899

Made using orange and Grenadine syrup and topped with a Miffy lemon sherbet.

Takeout

Carrot Cream Puff: ¥899

The same cream puff made to look like a carrot is available as a separate takeout option.

Acrylic Key Rings (6 Designs): ¥650 Each / Acrylic Magnets (8 Designs): ¥600 Each (All Before Tax)

Plush Toys (Floral/Blue): ¥3,000 Each

The stylish original and exclusive merchandise was made in collaboration with popular Japanese illustrator Shogo Sekine.

Illustrations Dick Bruna © copyright Mercis bv, 1953-2020  www.miffy.com

Felissimo opened a limited-time store at Dick Bruna TABLE in Kobe on August 11 selling merchandise themed around the characters of Dick Bruna, author and artist best known for creating Miffy. The store will be open until August 30.

The merchandise line-up includes Dick Bruna TABLE original items, miscellaneous goods in the Black Bear series, a range of items from Felissimo’s online store, and more. Additionally, reservations for Dick Bruna TABLE’s cafe and wine bar have been extended until October 31, 2020.

Shop Original Tote Bag (White/Grey) | ¥2,600 Each (Before Tax)

Miffy Sugat | ¥1,080 (Before Tax)

Black Bear Case | ¥2,500 (Before Tax)

A Miffy exhibition is also taking place at Daimaru Kobe Store near Dick Bruna TABLE to celebrate the 65th anniversary of Miffy.

65th Anniversary Miffy Cosmetic Pouch (Monster) | ¥2,300 (Before Tax)

65th Anniversary Miffy Pakapaka Pouch | ¥2,500 (Before Tax)　*Only 650 available

Felissimo is also collaborating with the exhibition to sell various items too, such as the monster cosmetic pouch and the Pakapaka pouch of which only 650 will be sold, each with its own unique serial number.

There are Miffy birthday cards at the exhibition. If you write one to Miffy and send it off, you’ll get a complementary thank you card from Miffy the following day.

The new “Flower Miffy Juice Garden” opened as a permanent addition to Flower Miffy Asakusa on July 21, 2020. Flower Miffy is a Miffy-themed flower and merchandise shop.

Colourful Jelly Soda – Gerbera/Tulip/Sunflower/Lavender: ¥580 Each (Before Tax)

Four new Miffy drinks are being served for the opening of Flower Miffy Juice Garden. Each is a soda beverage is filled with colourful jelly, elderflower syrup made from real flowers, and a soft, bouncy kind of jelly. Each drink itself looks like a colourful bouquet.

Miffy Cream Soda: ¥680 (Before Tax)

Flower Miffy Juice Garden will also introduce the “Miffy Cream Soda” on Saturday August 1 which is a colourful jelly soda topped with ice cream, a Miffy wafer, and flower-shaped chocolate.

Lemonade: ¥480 (Before Tax)

Apple Juice: ¥480 (Before Tax)

Other available drinks include sweet and sour lemonade made using lemons grown in the Seto Inland Sea, 100% apple juice, and other cute delights.

Benelic officially opened Doraemon Future Department Store’s online shop on July 17, 2020 at 14:00 (JST).

What is the Doraemon Future Department Store?

The Doraemon Future Department Store is the world’s first official Doraemon shop. Located on the second floor of DiverCity Tokyo Plaza, the outside of the shop is made up of bricks, while the interior is like that of a European department store. It’s a playground for all fans of Doraemon with a wide range of merchandise, the chance to try out some of Doraemon’s secret gadgets, and more.

At Tokyo Teleport Station, which you arrive at when travelling to DiverCity Tokyo Plaza, there’s a Doraemon clock called “Suntory Doraemon Time Square” which was set up last year. When the clock strikes noon, it plays the Doraemon anime theme song and puts on a fun show for people to watch.

Doraemon Future Department Store Online: The World’s First Official Doraemon Online Shop

Doraemon Future Department Store Online opened on July 17. There, fans can get their hands on a wealth of Doraemon goods, including the 100 Years Doraemon collector’s set of all 45 manga volumes which was released to celebrate Doraemon’s 50th anniversary, other celebratory merchandise, exclusive online goodies, pre-sales, and more.

The shop and website also sell around 250 pieces of original Doraemon Future Department Store merchandise, like Doraemon’s secret gadgets, interior design items, and more. When you order online, items are packaged in an original box.

Dick Bruna TABLE is a new wine bar set to open in Kobe, Japan on July 17, 2020 where customers can enjoy various wines from around the world. The bar is themed around the popular children’s author and graphic designer Dick Bruna (1927-2017) who is known for his popular character Miffy.

The first bar of its kind to be centred on Bruna, table bookings for both the bar and cafe spaces opened on July 1. Customers who book before July 16 will receive two free original Dick Bruna TABLE coasters.

Dick Bruna TABLE is split into 4 floors. The first floor is the takeout counter, the second the merchandise shop and a cafe which is designed to be like a Dick Bruna studio, the third is the wine bar which is made to look like an old cafe in Utrecht, the city where Dick Bruna lived, and the fourth is the event space where exhibitions and parties will take place. There’s also a special VIP room on the top floor.which include a takeout counter, merchandise shop, cafe, wine bar, and event space.

Takeout Counter & Entrance

Entrance

The staircase that leads from the first floor takeout counter to the second floor is like a gallery with various Dick Bruna artworks scattered around. There are plenty of chances snap some photos.

Cafe & Shop

The cafe and shop are like a studio dedicated to Dick Bruna’s many works. They have a warm welcoming atmosphere to them thanks to the old wooden beams and white walls and lights. The merchandise area and cafe areas blend seamlessly into one.

The wine bar, inspired by old cafes in Dick Bruna’s beloved home of Utrecht, serves authentic wine. The brick tiles are reminiscent of the streets of Utrecht and, together with the old wood, give it an inviting vibe. The bar also houses many paperbacks bound and designed by Dick Bruna.

Event Space & VIP Room

The event space is painted a simple white. It can be used for art exhibitions, workshops, parties, and more.

Head to Dick Bruna TABLE to enjoy both the cute world of Dick Bruna’s characters as well as a delicious glass of wine.か

IIIustrations Dick Bruna © copyright Mercis bv,1953-2020 www.miffy.com © Dick Bruna 

The new wine bar Dick Bruna TABLE is set to open in Kobe, Japan on July 17, 2020 at 11:00am (JST) where customers can enjoy various wines from around the world. Reservations are already open for both the bar and cafe tables, and if you book by July 16, you’ll get an original coaster.

Dick Bruna TABLE KOBE is themed around the popular children’s author and graphic designer Dick Bruna (1927-2017) who is known for his popular character Miffy. This will be the first bar of its kind centred on Bruna.

The bar has 4 floors which include a takeout counter, merchandise shop, cafe, wine bar, and event space. Dick Bruna TABLE will also be opening an online store for merchandise in the near future. It’s a must-visit for any fan of Miffy and Dick Bruna’s works.

Pan Pacific Retail Management of Pan Pacific International Holdings Group, the latter of which manages the discount chain store Don Quijote, has announced that it is opening a new branch of Don Quijote called DON DON DONKI Pearl City inside the Pearl City shopping centre in Hong Kong on July 7, 2020.

DON DON DONKI is a chain of Don Quijote stores located in Singapore, Thailand, and Hong Kong which specialises in discount Japanese brand products and products made for the Japanese marketplace. The first Hong Kong branch opened in Tsim Sha Tsui last year in July, followed by another in December of the same year at OP Mall, stocked with high quality Japanese products including food.

Pearl City welcomes the third branch to open in Hong Kong where it will open in Causeway Bay, a retail area home to many high-end stores and bustling with young people.

Customers can get their hands on Japanese seafood products, fruits, and many other foods as well as cosmetics, lifestyle goods, and much more, all at a discounted price. There will also be a gift corner packed with plenty of souvenir ideas and all of which can be packed in gift bags and wrapping.

Having opened Tokyo’s first IKEA branch in Harajuku earlier this month, IKEA Japan has announced that their next branch, IKEA Shibuya, will open in winter 2020.

IKEA Shibuya will be just a 5-minute walk from Shibuya Station via the JR Line exit will span 7 floors. It will look out onto both Shibuya Center-Gai shopping street and Inokashira-Dori which is just a short stroll from the famous Shibuya Scramble Crossing, making it super easy to get to.

President and Chief Sustainability Officer of IKEA Japan, Helen Von Rice, expressed her enthusiasm for the upcoming launch of the new store. “We’re looking forward to getting to meet even more of you in Tokyo,” she said. “Shibuya is the hub of Tokyo’s development; a place where the future is created. I am overjoyed that we get to become a part of that.” (*Comments translated from Japanese by MMN) 

In February of this year, IKEA Japan opened “IKEA for Business,” the first-ever planning space for corporate business owners which will provide solutions for various types of businesses.

IKEA Shibuya will be recruiting for 170 jobs in the run up to its opening which will begin rolling out on June 18, 2020. The recruitment page can be found below.