Kyary Pamyu Pamyu Launches New Fragrance Brand ‘Nostalgia Syndrome’

12.September.2020 | FASHION

A new fragrance brand produced by Kyary Pamyu Pamyu was released on September 12, 2020, and is available to purchase via the brand’s official website.

 

The brand was backed by a crowdfunding campaign in February 2020 for Kyary who wanted to turn her favourite scent, fragrant olive, into a fragrance. The music artist highlighted how it’s a difficult scent to get your hands on. “There are so many people that like the smell of fragrant olive, so why is it so rare?” Kyary worked with fragrance experts to create a scent that smells like fully bloomed fragrant olive.

Nostalgic Syndrome Osmanthus – Eau de Toilette | ¥8,250 (Tax Included)

Nostalgic Syndrome Osmanthus – Body Cream | ¥5,500 (Tax Included)

The first goal of the crowdfunding campaign was to fund the perfume and the second body cream which Kyary overwhelming support for, leading to it becoming a reality.

Nostalgic Syndrome Osmanthus – Hand Cream | ¥1,870 (Tax Included)

Nostalgic Syndrome Osmanthus – Aroma Diffuser | ¥7,150 (Tax Included)

The success of the crowdfunding campaign led to the establishment of Nostalgic Syndrome and subsequently its first series, Osmanthus, which includes not only the perfume and body cream but hand cream, hair oil, aroma diffuser, and home & fabric spray too.

 

To celebrate the launch of Nostalgia Syndrome, the first 300 people who spend over ¥10,000 on products will receive an original eco bag. More details can be found on the brand’s official website.

 

Kyary Pamyu Pamyu | Comment

“I’ve always loved fragrances. Before every live performance I do I like to calm myself with my favourites. Fragrances help me to relax no matter the time, I really feel like they’re something that have saved me. So, for all the people working hard day to day, and for those with stresses piled up right now, I want them to take a deep breath with this scent of fully bloomed fragrant olive. It would make me happy if this fragrance can create a relaxing space for you.”

 

“It’s all thanks to everyone’s support that I was able to launch the Nostalgia Syndrome brand. I’m filled with gratitude. Thank you so much, and I hope you continue to support [the brand].”

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    Kyary Pamyu Pamyu | Comment

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