Cuzen Matcha Releases in US and Lets You Make Fresh Matcha at Home
28.October.2020 | FOOD
World Matcha Inc. launched the Cuzen Matcha machine in the USA on October 21, 2020. The product arrives to the North American market after a hugely successful Kickstarter campaign where it achieved 235% of its funding goal. It has already received praise from some of the country’s top chefs and hoteliers including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton.
Cuzen Matcha allows for any person to produce fresh matcha with the company’s shade-grown whole organic leaves and award-winning technology. Users simply add fresh leaves grown in Kyushu to the machine, and with the press of a button, it instantly creates freshly-ground matcha, delivering the superior health benefits of matcha to everyone. Sustainability is also at the heart of the brand which incorporates sustainable tea farming, sustaining a tea-growing tradition, and wrapping it all up in sustainable packaging
Eijiro Tsukada (World Matcha Inc., Co-Founder and CEO)
“We have been helped by a lot of people and have put our trusts in them while developing Cuzen Matcha. Now we’re launching it into the world to lots of people, even if it reaches only one. We will deliver fresh matcha in a way no one else is along with all of its health and lifestyle benefits. And I hope to create a more sustainable future together with our customers around the world.” (Translated from Japanese by MMN)
Released: October 21, 2020 in USA
Cuzen Matcha Official Website: https://cuzenmatcha.com/
Supporting Japanese Sake Breweries During the Pandemic With the WAX&WANE Project
WAX&WANE is the name of a new project that has launched in an effort to support ARCADE TOKYO, an ‘online shopping arcade’ stocking countless must-grab products from Tokyo, due to the impact COVID-19 has had on participating businesses having to close down, resulting in a drastic decrease in shipping and consumption.
12 breweries pour 12 unique sake beverages
Pair your drinks with foods outside Japanese cuisine to change things up
Bottle clothes with designs showcasing each sakes’ personality
The project was launched on June 10 via the crowdfunding website CAMPFIRE as a way to pay back thanks to 12 sake breweries in Japan who produce sake you can’t get anywhere else. It aims to spread the word of Japan’s sake culture the world to preserve its future and create even more brands, thereby adding new value to sake.
As part of the project, tie dye creator YUKIDYE, who has worked with many different street brands, has produced a collection of tie dye cloths which take inspiration from each of the 12 sake flavours and the characteristics of each brand.
Launched: June 10, 2021
Support Here: https://camp-fire.jp/projects/view/443020
LiSA & yama Appear in New Commercial For ZONe Energy Drink
In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new ‘ZONe EYE’ which symbolises that you’re in the zone and nothing will stand in your way.
LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera.
yama in the ZONe
When yama chugs her can she says the words ‘Into the ZONe’ along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu (‘Blood Flow’) and was written for this commercial.
・What did you think of the commercial and your appearance?
“For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video.”
・Tell us about the song RUNAWAY which features in your commercial.
“The song is about quitting while you’re ahead in life. It’s the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything.”
・Tell us about the song Ketsuryu which features in your commercial
“ESME MORI kindly wrote this song for me. It’s a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It’s about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little.”
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
ZONe Official Website: https://zone-energy.jp/
Tokyo’s Craft Chocolate Shop nel Releases Cacao Kintoki Shaved Ice Desserts
nel craft chocolate tokyo, a craft chocolate shop located in Nihonbashihamacho, Tokyo, released two chocolate shaved ice desserts last Wednesday for the hot summer season. The desserts are also being sold at Saryo Tsukikage, a restaurant inside the hot spring ryokan Yuen Bettei Daita in Setagaya.
Left: Cacao Kintoki | Right: White Cacao Kintoki
Cacao kintoki is a type of shaved ice made with specially-selected cacao beans from Vietnam. It uses a ‘bean to bar’ method where the shaved ice is made from scratch, roasting the beans fresh to create the dessert.
The two new treats at nel use a chocolate base and add cacao pulp to the mix, adding a natural fruity flavour derived from the bean. Each is also served with a special cacao sauce for extra flavour. The white cacao version is made by combining with in-house white chocolate. It also comes with an Okinawan passion fruit and cacao pulp sauce, resulting in a sour kick and refreshing taste.
The open-air baths at Yuen Bettei Daita
A special matcha version of this shaved ice can also be enjoyed while bathing in the open-air baths at Yuen Bettei Daita. It’s made with nel’s homemade white chocolate as well as dark chocolate, cacao pulp, and specially-selected yame matcha from Shimokita Chaen Ōyama, a cafe in Setagaya.
nel CRAFT CHOCOLATE TOKYO
Address: HAMACHO HOTEL 1, 3-2-2 Nihonbashihamacho, Chuo-ku, Tokyo
Official Website: https://nel-tokyo.jp/
Yuen Bettei Daita
Address: 2-31-26 Daita, Setagaya-ku, Tokyo
Official Website: https://www.uds-hotels.com/yuenbettei/daita/restaurant/#saryo
VTuber Yukihana Lamy Releases Her Own Sake Called ‘Yuki-Yo-Zuki’
Yukihana Lamy, a Virtual YouTuber associated with hololive, launched her own Japanese sake project in February to bring her dream to life of making her very own sake by hand. That sake has now been released by the name of Yuki-Yo-Zuki, a premium brand daiginjo sake.
The sake was created in collaboration with Meiri Shurui, a Japanese sake brewery which has been around since the Edo Period. Every single ingredient in the drink was considered from scratch including the type of rice, the ratios, yeast, alcohol content, and so on. The sake is made by hand in a brewery located in Mito, Ibaraki.
Yuki-Yo-Zuki uses Fukushogun Daiginjo as its base, a sake that won Gold in the Sake category at IWC2020. It’s made with a combination of Yamada Nishiki and Biyama Nishiki rice as well as ginjoka, the highest quality daiginjo, known for its light spicy kick and fruity notes. The bottle features an illustration of Yukihana Lamy drawn by Abara Heiki, an artist Lamy likes, with a fusion of black and silver inspired by the meaning of drink’s name: ‘Snowy Evening Moon.’
Yuki-Yo-Zuki – Lamy’s Nihonshu Project
Buy Here: https://www.meirishurui.com/online/
Kirin Announces Restoration Project With Gogo no Kocha Milk Tea
01.June.2021 | FOOD
Kirin Beverage launched the Gogo Tea Happiness Project on June 1, 2021. The project will donate the proceeds made from select products to locations in Japan that require support in restoration efforts. The first product to launch is the ‘Gogo no Kocha for HAPPINESS Kumamoto Strawberry Tea’ which released in limited quantities in Japan on Tuesday.
Kirin Group launched a similar project in 2011 called the ‘Kirin Bond Project.’ in 2016, they began efforts to support the people of Kumamoto after the earthquake that struck there that year – to ‘bind’ them to the future. From then until 2018, they also shot commercials for their Gogo no Kocha milk tea brand at Miharashidai Station, Shirakawa River, and other places around Kumamoto, as well as promoted the village of Minamiaso to showcase its beautiful natural environment.
The Gogo Tea Happiness Project takes Kirin back to Kumamoto to continue helping to support restoration efforts, something the company has been doing since July 2011 after the Great East Japan Earthquake struck. For every bottle of Gogo no Kocha for HAPPINESS Kumamoto Strawberry Tea sold, not only does 3.9 yen of the proceeds go towards supporting Kumamoto, it also gives people around Japan the chance to try a type of strawberry grown in Kumamoto called yuubeni. The project also ties in with the 35th anniversary of Kirin’s Gogo no Kocha tea.
Gogo no Kocha for HAPPINESS Kumamoto Strawberry Tea
Japanese Product Name: キリン 午後の紅茶 for HAPPINESS 熊本県産いちごティー
Released: June 1, 2021
Price: ¥140 (Before Tax)
Official Website: https://www.kirin.co.jp/
Hydrangea Matcha Parfait Gets Served For Spring at Kyoto Tea Shop
Japanese Uji tea shop Itohkyuemon broughr back its seasonal Hydrangea Parfait to the menu at three of its stores last Monday.
Hydrangea Tea Party
Kyoto’s city of Uji, where Itohkyuemon’s main branch is based, is home to Mimuroto Temple which is famous for its hydrangea flowers. The temple always bustles during the springtime rainy season. It’s around this time that people can be waiting up to 3 hours for a seat at Itohkyuemon. Their Hydrangea Parfait is their most popular parfait, never failing to create a buzz on Japanese social media. It contains hydrangea-flavoured mashed sweet potato, hydrangea jelly, leaf-shaped matcha cookies, blueberries, and more, all capturing the swaying hydrangeas during the downpour of the rainy season. They are limited in stock and are not re-added to the menu until the following year once they run out.
Customers can order the parfait on its own, with a cup of tea, or with both tea and warabimochi. The tea set and tea party versions come with a free hydrangea coaster.
Running: May 10, 2021 until sold out
Hydrangea Parfait (Single) | ¥1,390 (Tax Included)
Tea Set | ¥1,690 (Tax Included)
Hydrangea Tea Party | ¥1,990 (Tax Included)
*Drinks include hot or iced Uji matcha
Participating Branches: Uji / JR Uji Station / Gion-Shijo
Official Website: https://www.itohkyuemon.co.jp/corporate/
AMAZAKE STAND to Open its Second Branch in Sendai Serving Rice-Malt Sweet Sake
AMAZAKE STAND opened its first branch in Kamakura a year and a half ago as the first store in Japan serving homemade rice-malt amazake sweet sake. The cafe has announced that its second branch will open in Sendai on June 10, 2021. It hopes to promote the delicious taste of amazake to more people and pass it down to the next generation.
Homemade Amazake – Plain (Small Size) | ¥390 (Tax Included)
Strawberry Chocolate Amazake – Blueberry Cheesecake Amazake – Apple Pie Amazake | From ¥600 Each (Tax Included)
Amazake is a great alternative for those who can’t handle the taste of ordinary strong sake. The cafe makes it with koji and rice from Tohoku and offers it in a range of different flavours. All beverages are made without granulated sugar and include a range of ingredients that have beautifying effects on the skin and help with recovering from fatigue such as grape powder, amino acids, and Vitamin B.
AMAZAKE STAND Sendai
Address: Okuda Bldg Floor 3F, 1-6-15 Kokubuncho, Aoba-ku, Sendai-shi, Miyagi
Access: 3-minutes on foot from Aoba-dori Ichibancho Station / 5-minutes on foot from Hirose-dōri Station
Official Instagram/Opening Hours: https://www.instagram.com/amazake_stand/ (＠amazake_stand)
Enjoy a Cup of High Quality Japanese Tea in the Morning at This New Cafe in Nagoya
Mirume Shinryoku Sabo is a new cafe and tea-lover paradise that opened in Nagoya on May 10, 2021, serving high quality bottled Japanese tea, desserts, and other delicious delights.
Daifuku : Eat-In ¥250 (Tax Included)
Ise Tea Sweet Bean Jelly: Eat-In ¥250 / Store ¥500 (Tax Included)
Ise Tea Cheesecake: Eat-In ¥350 / Store ¥3,300 (Tax Included)
Mirume Shinryoku Sabo is the newest cafe to be opened by Shinryoku Sabo, an award-winning tea company in Mie Prefecture. The cafe’s tea experience includes using a kyuusu, which is a type of small teapot, to brew Isecha green tea. Customers can learn the best way to prepare tea from an in-house instructor of Japanese tea, who will also provide backstory on the tea leaves used. Their deliciously brewed cup can be paired with a variety of desserts like daifuku, maju, cheesecake, and more.
The cafe also sells the “Morning Bottle,” its signature bottled cold-brew tea which is prepared on the day in the early morning. Bottles can be returned to the cafe to be reused, allowing for no waste. Since the tea is cold-brewed, it also contains little caffeine.
Mirume Shinryoku Sabo
Address: 1-36-57 Nagono, Nishi Ward, Nagoya, Aichi 451-0042, Japan
Opening Hours: [8:00-10:00] Morning Bottle only / [11:00-22:00] Cafe & Store
Hatsune Miku Features in Pocari Sweat Promotion as Official Ambassador
Otsuka Pharmaceutical released a 30-second video titled “Netsunarero” on their official YouTube channel on May 6 announcing Hatsune Miku and members of Leo/need from the Project Sekai Colorful Stage ft. Hatsune Miku mobile game as the official ambassadors for the Japanese sports drink Pocari Sweat.
The importance of “Netsunare”
The video stresses the importance of netsunare – sweating in order to get used to the heat during summer. Leading the promoting of this message is Hatsune Miku who is followed by Leo/need, MEIKO, Mirai Akari, Fuji Aoi, and YuNi. The video features the original song Waiting for Clear Weather created by Orangestar for the Project Sekai Colorful Stage ft. Hatsune Miku mobile game. The popular track has been streamed over 1.9 million times as of April 2021.
The Character Line-Up
Since December 2019, Otsuka Pharmaceutical has appointed Hatsune Miku, MEIKO, Leo/need, MEIKO, Mirai Akari, Fuji Aoi, YuNi, and other familiar faces as official ambassadors for Pocari Sweat to spread information on how to overcome Japan’s hot summer weather to the world. It is part of the beyond2020 project which Otsuka describes: “With an eye to 2020 and beyond, this cultural program will contribute to the creation of a legacy befitting a maturing society that will make the next generation proud, through Japan’s strength which consists of its local and diverse culture.”
Leo/need from Project Sekai Colorful Stage ft. Hatsune Miku
Project Sekai Colorful Stage ft. Hatsune Miku is a mobile game for iOS/Android. The members of Leo/need include guitarist and vocalist Ichika Hoshino, keyboardist Saki Tenma, drummer Honami Mochizuki, and bassist Shino Hinomori. They will release their first single on June 9, 2021.
Otsuka Pharmaceutical is also holding a Twitter campaign in Japan as part of the promotion where 200 random people can win a box of seven 500ml Pocari Sweat bottles for cooling down in the summer heat.
How to Sign Up
Step 1: Follow Pocari Sweat on Twitter @pocarisweat_jp
Step 2: Retweet or quote any of Pocari Sweat’s posts featuring the hashtag #ネツナレろ (“Netsunarero”)
Running: May 6, 2021 – May 19, 2021 (Japan Only)
Campaign Site: https://pocarisweat.jp/action/pocarimiku/netsunarero/
© SEGA / © CP / © CPM / © Mirai Akari Project / © YuNi / © Fuji Aoi
Released: May 6, 2021
Official Website: https://pocarisweat.jp/action/pocarimiku/
Deliciously Luxurious Matcha Shaved Ice to be Served in Shinjuku This Summer
This summer, Southern Tower Dining and Lounge South Court—both of which are located inside Odakyu Hotel Century Southern Tower—are serving up a fluffy matcha shaved ice dessert called Wa -Nagomi- from June 1 to September 30.
Southern Tower’s Famous Fluffy Light Snowfall Wa -Nagomi- Shaved Ice | Eat In ¥1,470, Takeout ¥700
The matcha-flavoured shaved ice has a texture as light and fluffy as snow. As you spoon through the dessert your taste buds are met with a range of delicious tastes and textures like the Japanese rice flour confection known as gyuhi, winter melon syrup, black soybean flour ice cream, and cream.
The dessert can also be ordered for takeout. The black soy bean flour ice cream adds a crunchy cereal-like texture to the soft shaved ice, and with the takeout option, there’s also chocolate-coated wheat bran and brown sugar syrup.
Japanese Name: 和 －なごみ－
Serving: June 1, 2021 – September 30, 2021
Where: Southern Tower Dining / Lounge South Court (Odakyu Hotel Century Southern Tower Floor 20F)
Address: 2-2-1 Yoyogi, Shibuya, Tokyo
[Southern Tower Dining] 11:30-16:00 (Last Orders 15:00) / 17:30-22:00 (Last Orders 21:00)
[Lounge South Court] 10:00-23:30 (Last Orders 22:30)
Southern Dining Official Website: https://www.southerntower.co.jp/restaurant_lounge/st_dining/bar_lunch/
Godzilla Energy Drink Releases in Japan to Promote Godzilla vs. Kong
In promotion of the Godzilla vs. Kong movie, Japanese soft drink manufacturing company Cheerio Corporation released a new energy drink called GODZILLA ENERGY on April 30.
The Godzilla franchise began in 1954 with the first movie release. Since then, it has gone on to receive 29 films, three animations, and three Hollywood adaptations. An anime series began airing last month, and Godzilla vs. Kong was released worldwide on March 31 (but is releasing in Japan on May 14).
GODZILLA ENERGY is imbued with the full force of Godzilla’s energy so you too can stomp relentlessly on your way to victory. The 500ml can has today’s standard 210mg caffeine and 630mg arginine今.
The can’s design features a monstrous image of Godzilla with a neon logo and the drink itself is the same vibrant colour.
TM & © TOHO CO., LTD.
Released: April 30, 2021
Where: Japan (Cheerio Online Shop / Cheerio Vending Machines in Japan / Stores in Japan)
Godzilla Official Website: https://godzilla.jp
Non-Alcoholic Cocktails Made With Vinegar Get Served at Tokyo’s Royal Park Hotel
Royal Park Hotel is collaborating with the Japanese condiment brand Mizkan, which is known for its vinegars, mustards, salad dressings and more, to serve non-alcoholic cocktails made with vinegar. The Non Alco-Vinegar Cocktail Fair will be held from May 1 to June 30.
Royal Park Hotel x Mizkan
Tropical Princess/FLORAL BEAUTY Vinegar Cashew/Frozen Fruity Su/Blueberry Black Vinegar Soy Milk Shake/Vinegar Fruit Yogurt/Ponzu & Tomato Ginger
The non-alcoholic vinegar cocktails were created for both drinkers and non-drinkers of alcohol as a way to enjoy the food scene more. The alcoholic drinks used in cocktails gives them a kick, and so does vinegar when used in food. These beverages combine vinegar with a range of fruits, teas, carbonated water, and other ingredients.
The line-up was conceived by the Vinegar Club who have also posted recipes for various cocktails on their website – links below.