Cuzen Matcha Releases in US and Lets You Make Fresh Matcha at Home

28.October.2020 | FOOD

World Matcha Inc. launched the Cuzen Matcha machine in the USA on October 21, 2020. The product arrives to the North American market after a hugely successful Kickstarter campaign where it achieved 235% of its funding goal. It has already received praise from some of the country’s top chefs and hoteliers including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton.

 

Cuzen Matcha

Cuzen Matcha allows for any person to produce fresh matcha with the company’s shade-grown whole organic leaves and award-winning technology. Users simply add fresh leaves grown in Kyushu to the machine, and with the press of a button, it instantly creates freshly-ground matcha, delivering the superior health benefits of matcha to everyone. Sustainability is also at the heart of the brand which incorporates sustainable tea farming, sustaining a tea-growing tradition, and wrapping it all up in sustainable packaging

 

Eijiro Tsukada (World Matcha Inc., Co-Founder and CEO)

“We have been helped by a lot of people and have put our trusts in them while developing Cuzen Matcha. Now we’re launching it into the world to lots of people, even if it reaches only one. We will deliver fresh matcha in a way no one else is along with all of its health and lifestyle benefits. And I hope to create a more sustainable future together with our customers around the world.” (Translated from Japanese by MMN)

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    GIFT BOX ¥5,478 (Tax Included) / ECO BOX ¥4,378 (Tax Included)

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    Tasting Time


    When opening the dessert box, your gaze is arrested by the sparkle of the four-sided matcha dessert. A dessert that’s cube-shaped looks good enough to snap a photo from any angle. As you fork into the chocolate, it’s softer than Japanese ganache, and moister than a terrine.

     

    Time to tuck in.

    Your taste buds are met by the sweetness of the rich chocolate together with the bitter, full-bodied taste of the yamecha. It feels smooth in the mouth and just melts. You can really savour the matcha which penetrates all the way to your nose. This is a completely different dessert experience which is deep and rich in flavour yet has a lightness to it.

     

    Underneath the chocolate is a traditional French confection known as pain de genes which has been thinly sliced which makes it feel a little like eating a cake when enjoyed with the chocolate. The simple flavour of the pain de genes and the sweetness of the chocolate are a perfect match for one another.

     

    It’s precisely because the CARRE AU CHOCOLAT uses high quality Japanese matcha that you can savour the sweetness, delicious taste, and the adequate amount of bitterness. This is a treat that any and all lovers of matcha and chocolate cannot afford to pass on. It’s the perfect size to be enjoyed by 2-4 people, making it great for a special celebration, a home party, or if you want to share it with someone special.

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    Ujicha Tea Murie Online Course

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    Running: Session 1: September 15, 2020 / Session 2: October 2, 2020 / Session 3: October 17, 2020

    Book: Online
    Requirements: Download and install Zoom
    Official Website: https://www.pref.kyoto.jp/yamashiro/ocha/

     

    Certified Ujicha tea cafes for an authentic experience

    Tsujiri Rihei Ginza | Tsujiri Rihei Senju

    Nakamura Tokichi Ginza

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