Sendai Stroll: Taking a Walk Around Japan’s City of Trees With Chinese Influencer Etsuna

27.November.2020 | FEATURES / SPOT

Sendai, the capital of Miyagi Prefecture and the largest city in Japan’s Tohoku region, is a two-hour bullet train ride from Tokyo. The city has earned the nickname Mori no Miyako, or ‘City of Trees,’ due to the abundant rows of zelkova trees lining many of its streets. It bustles with charm and is enjoyed by locals and tourists for its history, sights, and events, such as its associations with the Japanese regional ruler Date Masamune, the famous Sendai Tanabata Festival, and more. However, there are many other incredible locations that Sendai has to offer that aren’t as well known as the popular sites, so today we are joined by Etsuna who is giving us the latest in what can be found in the city.

 

Along The Coast

The coast of Sendai was struck by a tsunami when the Great East Japan Earthquake struck back on in March 2011. Today, the area is continuing its re-development efforts. New facilities have and are being built, including plenty of new spots the area never had before. Sendai is home to a memorial hall for remembering those affected during the disaster which is a must-visit if travelling to Sendai.

 

Sendai Umino-Mori Aquarium

Feel the sea breeze and ocean water of Tohoku against your skin

Sendai Umino-Mori Aquarium opened in 2015 as the larrgest aquarium in the Tohoku region. The first floor is themed on the waters of Tohoku where many rare aquatic species from the Sanriku Coast are housed. The second floor is centred on sea creatures found in the oceans around the world such as tropical fish, jellyfish, marine mammals, and other familiar faces.

 

Visitors can even meet ascidians there which are famous in the Sanriku Coast.

The large fish tanks let in a lot of natural light, recreating the beauty of the Sanriku sea.

There’s also a special spot where you can get up close to some of the fish!

The aquarium offers an optional program where visitors can feed the penguins.

“It’s a pretty big aquarium,” said Etsuna. “It was great to see all of the different things they have on display. I had a lot of fun feeding the penguins too!”

 

Sendai Umino-Mori Aquarium

Address: 4-6 Nakano, Miyagino-ku, Sendai-shi, Miyagi Prefecture
Opening Hours: 10:00-17:00 (May change depending ont he season)
No Fixed Holidays
TEL: 022-355-2222
Access: 10-minutes by shuttle bus (free ride) from JR Nakanosakae Station
Price: Adults ¥2,200 / Seniors, High School and Junior High School Children ¥1,600 / Elementary School Children ¥1,100 / Infants ¥600 (All Tax-Inclusive)

Official Website: http://www.uminomori.jp/umino/

 

Sendai Chuooroshiuri Market

Fresh fish at an affordable price

Sendai Chuooroshiuri Market is like the kitchen of Sendai. The food shops there were opened by locals. Visitors will find many different bites to eat when visiting. Etsuna visited Sushi Yoshi, a restaurant in the area so popular that there’s always a line.

The restaurant’s name, Sushi Yoshi, suggests that it’s a sushi restaurant, but they actually serve common delicacies like rice bowls and set meals.

Maguro Sanshudon | ¥1,500

This rice bowl contains three kinds of maguro tuna, so much in fact that you can’t even see the rice!

“You can enjoy delicious fresh fish at a reasonable price. You might have to wait in line, but it’s totally worth it!”

 

 Sushi Yoshi
Address: 4-3-1 Oroshimachi, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 6:30-13:30
Closed: Wednesdays and Sundays
TEL: 022-232-8042
Access: 20-minutes by bus from Sendai Station

 

Sendai 3/11 Memorial Community Center

Learn the story of the disaster

Inside Arai Station, which is the last stop on the Tokyo Metro Tozai Line, you can find the Sendai 3/11 Memorial Community Center where visitors can learn all about how the Great East Japan Earthquake affected Sendai through the exhibition rooms and in the communal space.

The first floor features a panel with a 3D map of how the tsunami inundated the region as a result of the earthquake.

Up on the second floor is a permanent exhibition showcasing the restoration and restoration efforts of the community as well as real photos from around the time of the disaster.

There are also staff members there who survived the disaster and can describe their experiences as well as current issues facing Sendai.

“I got teary when the speaker told me about the hardships they faced at that time,” explains Etsuna. “The people of Sendai are living their lives looking forward, and I have a lot of respect for them.”

 

Sendai 3/11 Memorial Community Center
Address: Kutsugata-85 Arai, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 10:00-17:00
Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / Day after public holiday / New Year Holidays
TEL: 022-390-9022
Access: Arai Station
Entry: Free

Official Website: http://sendai311-memorial.jp

 

Sendai Arahama Elementary School

The school that still stands after the earthquake disaster

On the day of the Tohoku earthquake, many local residents fled to Sendai Arahama Elementary School where 320 people were trapped including the evacuees, children, and teachers, before managing to escape safely to the roof. The school is now open as a memorial to preserve the memories of those who survived.

The tsunami that struck after the earthquake made it to the second floor of the school. These first two floors have been kept untouched and are as they were on the day.

There are photos as well as video footage exhibited on the fourth floor where the tsunami didn’t reach.

From the school building’s roof you can gaze at the peaceful coastline.

“Seeing the place that was hit by the tsunami up close has really changed my outlook on life. There is green in the surrounding area. I felt life budding all around.”

 

Sendai Arahama Elementary School
Address: Shinborihata-32-1 Arahama, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 9:30-16:00
Closed: Mondays / Every 4th Thursday of the month / New Year Holidays
TEL: 022-355-861
Access: 15-minutes by bus from Arai Station
Entry: Free

 

Akiu Area

Akiu Onsen is a spa town known to locals as the ‘living room’ of Sendai. It’s a 30-50 minute bus ride from Sendai Station. It has been nicknamed one of Japan’s Three Baths alongside Bessho Onsen and Nozawa Onsen, both in Nagano Prefecture. It’s another place that Date Masamune frequented many times.

 

Rairaikyo Gorge

A stroll along the gorge path

Rairaikyo Gorge gets its name from the abundance of enormous rocks that have been eroded by the Natori River and given them strange shapes. The Kanji ‘rai’ used in the gorge’s name literally means ‘many rocks.’ The gorge is home to a 1-km path that people can walk along and soak up the incredible natural environment that offers sights to behold throughout the year. From late October to mid November, when the autumn leaves are in bloom, the area is also lit up in the evenings.

The heart-shaped hollow in the rocks as pictured above is considered a sacred place for couples.

Taking a stroll along the path one sees maple trees aplenty. Visiting during the height of autumn graces you with a colourful scene you wouldn’t want to miss.

“I feel healed having gotten to take a leisurely stroll through nature,” explained Etsuna. “The rocks of Akiu have some interesting shapes.”

 

Rairaikyo Gorge

Address: Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Access: Approx. 40 minutes by bus from Sendai Station

 

Akiu-sha

A stylish, old fashioned cafe in the hot spring town


When taking a trip to Akiu Onsen, one hot spot that’s a must-visit is Akiu-sha, a restaurant that was renovated from an old private farm house from the Edo Period. During the day it serves lunch food and drinks while in the evenings it’s used for events like private parties.

There’s an open garden at the site which is sometimes used for weddings. At the back are vegetable plots tended to by the restaurant.

Akiu-sha Lunch | ¥1,280 (Before Tax)

The Akiu-sha Lunch is made with fresh vegetables grown in both their own plot as well as from around Akiu.

Akiu Saiseki Chocolate | ¥850 (Before Tax)

A white chocolate dessert inspired by the unique rocks of Akiu. Customers can use the little wooden hammer to break apart the dessert to create a rubble of chocolate.

The inside of the restaurant is spacious with towering beams holding it up.

“The vegetables are so fresh, I couldn’t believe how tasty they were! This flavour is unique to this place.”

 

Akiu-sha
Address: Nozoki-9-4 Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Opening Hours: 11:00-17:00 (Last Food Orders 14:30 / Cafe Last Orders 16:00)
Closed: Tuesdays
TEL: 022-724-7767 (Bookings not possible)
Access: 50-minutes by bus from Sendai Station

Official Website: http://akiuwinery.co.jp

 

Akiu Winery

Taste and compare different original wines

Akiu Winery in Akiu Onsen was the first winery to open in Sendai. It’s home to an enormous grape field, and inside is the brewery itself as well as a dining area and shop. They serve an array of original wines.

As well as originals, Akiu Winery also stocks famous wines from Sendai.

Merlot Red Wine 2018 (Sample) | Koshu Sur Lie 2019 (750ml) ¥2,300 | Steuben Rosé 2019 (750ml) ¥2,000 (All Before Tax)

Akiu Winery’s line-up of wines are famous in Sendai.

At the back of the winery is the expansive grape field.

Craft Grill | ¥1,330

At the outdoor terrace you can enjoy a BBQ grill together with a glass of wine.

“The sight of the grape field made me feel like I was in France. You can enjoy a BBQ too so I definitely want people to come here!”

 

Akiu Winery
Address: Biwaharanishi-6, Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Official Website: http://akiuwinery.co.jp

Akiu Great Falls

The Three Great Waterfalls of Japan

Akiu Great Falls is considered one of Japan’s three most famous waterfalls alongside Kegon Falls in Tochigi Prefecture and Nachi Falls in Wakayama Prefecture. It’s about 15-minutes by car downstream from Akiu Onsen and is also accessible by bus.

They have a retro shop at the entrance of the waterfall.

Also located next to the waterfall is Akiu-Otaki Fudoson, a temple surrounded by dense green foliage and enormous gingko trees.

“Being in nature really relaxed me and took away the day’s stress! It’s quite a walk to the waterfall basin so you get plenty of exercise too.”

 

Akiu Great Falls
Address: Otaki Akiumachi Baba, Taihaku Ward, Sendai, Miyagi
TEL: 022-398-2323 (Akiu Onsen Tourist Information Center)
Access: 50-minutes by bus from Sendai Station (Running on weekends and public holidays only)

 

Around Sendai Station

Sendai Station can be considered as the doorstep of Japan’s Tohoku region. It of course runs JR East’s Tohoku Shinkansen bullet trains as well as operates Sendai Subway services and buses. The area around the station is great for finding tasty local delicacies, shopping, and souvenir-buying.

 

WANOSHOKU NIKAI

Seri-nabe is Sendai’s new specialty food

If you’re asked to give an example of a famous speciality food product from Sendai, chances are people will jump straight to the city’s gyutan beef tongue, but what has been the talk of the town recently is seri-nabe. Seri-nabe is a type of hotpot cooked with Japanese parsley (‘seri’) – one of Japan’s seven spring flowers. Miyagi Prefecture boasts as a top class producer of Japanese parsley. The hotpot is served in a simple duck broth which allows the fragrance of the parsley to come through.

“I can’t get enough of the crunchy texture of the [parsley] roots! It was delicious, I had a refreshing soy sauce soup finished with ramen.”

 

WASHOKU NIKAI
Address: 2-5-15 Ichibanchō, Aoba-ku, Sendai, Miyagi
Opening Hours: 17:00-Midnight
No Fixed Holidays
TEL: 022-224-6040

 

Iroha Yokocho

Bar crawl deep into the back streets

The side streets of the Sunmall Ichibancho arcade have a retro Japanese vibe to them, packed full of shops that make one feel nostalgic.

The long, winding alleys feature plenty of Instagram-worthy spots.

“This is a great spot for enjoying a bar crawl, just having a light drink and then moving onto the next place. Even if you don’t drink there’s tasty food to enjoy too!”

 

Iroha Yokocho

Address: 2-3-28 Ichibancho, Aoba-ku, Sendai, Miyagi
TEL: 022-223-3151

S-PAL Sendai

A fashion mall connected to the station

S-PAL is a fashion mall directly connected to Sendai Station, home to apparel stores, restaurants, souvenir shops, sundry sellers, and more. Here are some sundry stores selling a variety of miscellaneous items perfect as souvenir purchases.

 

Nakagawa Masashichi

This is an old-time chain that has been around for 300 years. Specialising in lifestyle goods, this S-PAL branch is the only one in all of Tohoku.

Its interior design has a retro feel to it with shelves and tables piled with cute bits and bobs.

Kaya-ori Tea Towel | ¥440 (Tax Included)

A specialty product of Tohoku, this tea towel is made using the traditional weaving technique of kaya-ori. Exclusive to Tohoku.

 

IORI

IORI is another shop you’ll only find in the Tohoku area. They sell imabari towels which are perfect as gifts to yourself or another.

Handkerchiefs | ¥600 Each (Tax Included)〜

These handkerchiefs are only sold in Sendai and feature a variety of embroidered motifs like the windsocks of the Sendai Tanabata Festival, kokeshi dolls, the helmet of Date Masamune, and more.

 

KANEIRI STANDARD STORE

A select shop stocking stationery and other trinkets that promote the culture and craftsmanship of Tohoku. This store is right next to Sendai Station and has plenty of souvenir-worthy items, so it’s absolutely worth a visit.

As well as lifestyle goods, the store also sells items made in Miyagi, like kokeshi dolls.

Matsukawa Daruma | ¥1,300 (Before Tax)

These Matsukawa Daruma are super cute, especially the blue one which is inspired by the Sendai Domain, also known as the Date Domain.

 

Dagashiya Zousan

Dagashiya Zousan sells old-time Japanese sweets and confections, stocked with many popular treats from Tohoku adored by both kids and adults alike.

The traditional sweets are all packed together along the shelves and up the walls.

 

The popular souvenir shops of Sendai

You can’t go home after a fun trip without picking up a souvenir, so here’s s line-up of shops that have been surging in popularity recently in Sendai, all of which sell Sendai-specific items.

 

Drinkable zunda at Agurienomori Mitte

Drinkable Zunda | ¥370 (Before Tax)

Zunda are mashed green soybeans boiled and turned into a sweet paste. They are also a local delicacy. Zunda mochi are very famous, but zunda beverages are popular too. This shop sells a variety of zunda treats to pick from.

 

Bamboo grass kamaboko at Kanezaki-ya

There are many makers of sasa-kamaboko, or bamboo grass fish paste, but what makes Kanezaki-ya’s so great is how it retains the original umami flavour and plump texture of the fish.

 

Zaou cheese at Tohoku Meguri Irotoiro

Zaou Cream Cheese, Vanilla Cream Spread | ¥557 Each (Before Tax)

A food select shop selling a range of different ingredients. Their kaou cheese with sweet vanilla is their most popular item.

“It’s a fashion mall so of course they sell clothes, but they had a bunch of other stuff too, everything from traditional Japanese daruma to food. I really recommend S-PAL Sendai if you’re searching for souvenirs!”

 

S-PAL Sendai
Address: 1-1-1 Chuo, Aoba-ku, Sendai, Miyagi
Opening Hours: 10:00-20:00 (Restaurant wing open 11:00-22:00)
No Fixed Holidays
TEL: 022-267-2111
Access: Connected directly to Sendai Station
Official Website: https://www.s-pal.jp/sendai/ 

 

“Sendai looking and progressing into the future as it overcomes the effects of the disaster. It’s a place with amazing food, fun shops, and is teeming with nature. If you’ve never been to Sendai before, then be sure to visit and have fun!”

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    It is located just an 8-minute walk from Meiji-Jingumae Station via the Tokyo Metro Line or 10 minutes on foot from Harajuku Station via the JR Line. Its ideal location places it very close to the most popular areas in Harajuku including Takeshita Street, Ura-Harajuku and Omoteando. It is even within walking distance from the New National Stadium which is set to be completed in November 2019 and will serve as the venue for the 2020 Summer Olympics and Paralympics.

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    Pink is the base colour for the room which is perfect for parties and girl-only get-togethers. The is the main bed and separate simple beds to accommodate up to 5 guests. But it can house as many people as you like if they’re just coming to play! This fantastic system is made possible by Airbnb.

    You’re sure to snatch an Instagram moment in front of this neon sign which reads 桜―that’s ‘sakura’ in Japanese!

    The room even comes with an iconic dresser fitted with a huge mirror. This means you and your friends can all put your makeup on together at the same time before you head out. There’s a hair drier as well as hair straighteners which Ren is using in the photo.

    There’s even a rooftop area which provides a panoramic view of Harajuku. This space can be used for parties, BBQs and whatever else you can think of! But keep in mind that the roof can be reserved by non-guests too in which case access will be restricted. Be sure to find out in advance if you’re thinking of using it.

    How did you find your stay at MOSHI MOSHI ROOMS -SAKURA-, Etsuna and Ren?

     

    Etsuna: “From a foreigner’s perspective, I really felt the Japanese-ness towards the sakura which is great. The dresser is huge too, I’m happy that two people can do their makeup at the same time! The place is not only cute, but it’s made in such a way that the functionality of the room is easy to use. It felt heart-warming to be there.”

     

    Ren: “When it comes to lots of girls wanting a place to get together, not for travel but just to hang out, love hotels are the mainstream, but ‘fun’ and ‘cute’ don’t really stand together in a place like that. But here, five people can stay together, and no matter where they take photos it’s going to look cute! Plus it’s in Harajuku, you can get some stylish-looking food and drinks from nearby cafés for takeout and stay up late. That sounds amazing. I can think of so many things!”

    SAKURA is located on the 5th floor of a building, but if you have a lot of luggage you can contact the staff in advance and they will carry it up for you. MOSHI MOSHI ROOMS offers a very special experience where you get to stay the night in Harajuku. And SAKURA is just the start. We plan to open even more rooms on the other floors with different concepts, so look forward to it!

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    EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.



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    Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

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    ZOWA: https://zowa.app/play/20019
    Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

     

    Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

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    ZOWA: https://zowa.app/play/20016
    Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

     

     

    Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

    Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

    ZOWA: https://zowa.app/play/20017
    Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

     

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    Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

     

    Enjoy a Boundless Starry Sky

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    Taste Colorful Mojitos

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    Munch on Snacks Perfect to Pair with Cocktails

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  • Booking.com Reveals 4 Best Lodgings with Outdoor Baths for Snow Viewing

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    Zao Kokusai Hotel (Zao Onsen, Yamagata Prefecture)

    Located 900 meters above sea level and surrounded by the gorgeous natural beauty of the Zao mountains, this resort has long been renowned for its spectacular view of seasonal scenery. During winter, guests can enjoy a fully spring-fed open-air bath while gazing at the snow-capped mountains. The milky white waters of the Zao Hot Springs have high sulfur content which will improve the texture of your skin. The resort also has a bath large enough to accommodate up to seven people at a time and a private bath for families or lovers. 

     

    Midorinokaze Resort Kitayuzawa (Date, Hokkaido)

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    Akakura Kanko Hotel (Myoko, Niigata Prefecture)

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    Satoyama Jujo (Minamiuonuma, Niigata Prefecture)

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    Each season in Japan offers uniquely beautiful scenery. How would you like to enjoy winter in one of these luxurious baths?

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    [Official Kumamoto Tourism Association] Motto, motto, Kumamoto!

     

    Instagramでこのプロフィールを見る

     

    もっと、もーっと!くまもっと。【熊本県観光公式】(@kumamotto.official) • Instagram写真と動画

     

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    [Official Hokkaido Tourism Association] GoodDay Hokkaido

     

    Instagramでこのプロフィールを見る

     

    GoodDay北海道(@goodday_hokkaido) • Instagram写真と動画

     

    Hokkaido is an area rich in gourmet seafood and dairy, but its spectacular landscapes are reason enough to visit. GoodDay Hokkaido shows off both the common and uncommon elements of Hokkaido life, often introducing little-known areas. Each photo is vividly colored, and followers can see different seasons at every time of day as they scroll through the feed. See the best images from Japan’s northernmost island each and every day on your smartphone!

     

    [Ome / Okutama] Umetama

     

    Instagramでこのプロフィールを見る

     

    うめたま|OME&OKUTAMA TOKYO(@umetama.official) • Instagram写真と動画

     

    Umetama is an account that introduces places of interest in Ome and Okutama, two of Tokyo’s most scenic towns. Each can be reached in about an hour by train from Shinjuku Station. Visitors can enjoy a gorgeous day trip from the Tokyo center, with the area featuring plenty of campsites and hiking trails. There are tons of stargazing spots, and visitors are often surprised that such incredible nature is so close to Japan’s hectic capital. Those with kids will find plenty to do here, so start taking notes while you scroll through the Umetama page!

     

    More and more young people are finding the appeal of Ome and Okutama, and the area has become the perfect relaxation spot for those seeking refuge from their busy lives. In addition, the craft beer bar Ome Beer, located near Ome Station, sells local alcohol, including Okutama’s popular craft beer ‘Vertere.’ See the lesser-known side of Tokyo on this picturesque account. 

     

    Remember how wonderful it is to travel? Hopefully, Japan opens for tourism again soon, and you can visit all of these gorgeous locales.

  • The Westin Sendai Launches Fashionable Valentine’s Day Chocolate 2022 Sweets Collection

    30.January.2022 | FOOD / SPOT

    The Westin Sendai is now offering four fashionable chocolates perfect for Valentine’s Day. These will be available at the Symphony Restaurant on the 26th floor until February 14, 2022. 

     

    Charming Rose (8 pieces)

    Colore Label (8 pieces / 4 pieces)

    Parfume (6 pieces)

    Tablet Chocolate (2 varieties)

     

    It wouldn’t be Valentine’s Day without chocolate, and the Charming Rose takes things to a new level. The handbag, which looks good enough to carry through town, is edible down to the handle and decorations. Inside the bag are eight lip-shaped chocolates in colorful cosmetic shades. Some are milk chocolate, others white, and others include fruits and nuts. Parfume offers a superb smoothness, while the Tablet Chocolate is topped with lavish nuts and dried fruits. 

  • Kyary Pamyu Pamyu Announces ‘LOCAL POWER JAPAN Project’ to Support Rural Areas

    20.January.2022 | Uncategorized

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

     

    In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities.  The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. 

     

    This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas.

     

    This project is a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where these concerts will be held. These company’s logos have been reimagined, paying homage to the artwork associated with Kyary’s previous song releases. T-shirts designed with each of these collaborative logos will be on sale for a limited time, and a portion of the proceeds will be donated to the local community for development and social contributions.

     

    For the encore of the first live show, Kyary wore a collaboration logo T-shirt inspired by Suzuhiro Kamaboko, a company in Kanagawa Prefecture. The artist also introduced the project and its aim to the excited audience. More collaborations will be announced through July 2021.

     

    Check out the ‘LOCAL POWER JAPAN Project’ website for more details!

     

    Comment from Kyary Pamyu Pamyu

    “This tour is to commemorate my tenth anniversary, and as I travel all over Japan to express my gratitude to those who have supported me over the past decade, I also want to do something for everyone else. I’m happy to support these local companies and I’d like to work with them to revitalize the entire country. We’ll be engaging in all sorts of collaborations around Japan, so look forward to it!”


     

    January 16, Kanagawa Performance: Suzuhiro Kamaboko

    Suzuhiro Kamaboko, a long-established fish paste store in Odawara that has been in business for 156 years, has agreed to take part in the project. Their normally navy blue brand logo has received a major makeover in colorful pink, green, and purple hues. 

    The T-shirts featuring the new collaboration logo on the front and the Kyary Pamyu Pamyu 10th anniversary logo and ‘LOCAL POWER JAPAN Project’ logo on the back are now available for purchase!

     

    *Otono Kuni (From 4th Album ‘Japamyu,’ 2018)
    Streaming Links: https://lnk.to/otonokuni

     

    January 29, Gunma Performance: Oginoya Kamameshi

    Oginoya, the largest Ekiben shop in Japan, was established 136 years ago in Yokokawa, Gunma Prefecture. 

    Their main dish, Touge no Kamameshi,’ has been sold for over 60 years and often makes appearances at events all over Japan. The company’s logo has been reborn through the lens of Kyary’s popular song Tsukematsukeru. A special kamameshi dish will also be prepared for the project, and will be sold in limited quantities at the Gunma concert venue on January 29, Kyary’s birthday!

     

    *Tsukematsukeru (1st Single, 2012)
    Streaming Links: https://lnk.to/tsukematsukeru

     

    May 20, Fukushima Performance: Kourakuen

    Kyary will appear in commercials for Kourakuen as part of the project. The company started as a small diner in Aizuwakamatsu and is now is a national chain of ramen restaurants serving over 54 million people a year! The new logo and collaboration details will be revealed at a later date, so keep an eye out!

  • Kyary Pamyu Pamyu Explores Tomakomai, Hokkaido in New Tour Video

    22.December.2021 | MUSIC / SPOT

    Kyary Pamyu Pamyu is introducing potential travelers to the charms of Tomakomai, Hokkaido in a new two-part tourism video on her YouTube channel. 

     

    In the new videos, fans can see Kyary in a new light very unlike her onstage persona. Along with her tour guides, she travels for two days around this gorgeous city on Japan’s northernmost island.
    The first video begins with her visit to a Red Eagles Hokkaido hockey game, quickly followed by tons of outdoor activities like canoeing and horseback riding. The singer enjoys plenty of local dishes and captures some spectacular views of Lake Utonai. 


    Who is the one who invited Kyary to Tomakomai anyway? Fans will have to watch to find out. Whether living in Japan or dreaming about visiting someday, these videos are sure to inspire a future trip.

     

  • Model Shibata Saki’s Trip to Mie Prefecture to Air on BS12 for 2 Consecutive Weeks

    18.November.2021 | SPOT

    On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.

    NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more. 

     

    [Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’

    In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.

     

    Air Date: November 18, 2021 / 9:00-10:00

     

    [Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’ 

    The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.

     

    Air Date: November 25, 2021 / 9:00-10:00

     

    Where do you want to travel in Japan once the world settles down?

  • Discover the wonder of Kanazawa with AMIAYA and ETSUNA with new “HAKKEN” videos produced by Channel 47

    16.November.2021 | BUSINESS / FASHION / FEATURES / SPOT

    Fashion icons show the modern and historical charm of Kanazawa, Japan

     

    TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.

     

    The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.

     

    In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.

     

    Watch “HAKKEN – Discover Kanazawa with AMIAYA”

    https://www.youtube.com/watch?v=a9-gD-ftTE0

     

    Find AMIAYA online

    Official Website: https://asobisystem.com/talent/amiaya/

    AMI Instagram: https://www.instagram.com/amixxamiaya/

    AYA Instagram: https://www.instagram.com/ayaxxamiaya/

    Twitter: https://www.twitter.com/AMI__AYA

     

     

    In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.

     

    Watch “HAKKEN – Experience Kanazawa’s History with ETSUNA”

    https://www.youtube.com/watch?v=Z3h-57mhouU

     

    Find ETSUNA online

    Official Website: https://asobisystem.com/talent/etsuna/

    Instagram: https://www.instagram.com/etsunaotsuka/

    Twitter: https://www.twitter.com/etsuna_artist/

     

    ABOUT KANAZAWA FILM FESTIVAL

    The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.

     

    More information on the Kanazawa Film Festival can be found at

     https://www.eiganokai.com/event/filmfes2021/kanazawa/

     

    ABOUT CHANNEL 47

    Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing

    English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.

     

    For more information about Channel 47 please contact: info@channel47.jp

  • Four New Pokemon Manhole Covers Appear in Katori City, Chiba Prefecture

    16.November.2021 | ANIME&GAME / SPOT

    On November 10, 2021, four new Pokemon-themed manhole covers were unveiled in Katori City, Chiba prefecture. These will be the first appearance of the Poke Lids project in both the city and prefecture and each will feature landscapes specific to the area. Pokemon featured in these new covers include Galarian Farfetch’d, Falinks, Florges, and Lotad. 

     

    The Poke Lids project features completely original art, and each serves as a PokeStop in the mobile game Pokemon GO. Many are located in smaller towns and areas, and this has brought more tourism and attention to some of Japan’s more charming hidden gems. Going on a pilgrimage to visit these locations has become a popular new fad, so be sure to try it out once Japan opens!

     

     

     

    Poke Lid Locations in Katori

    1. Galarian Farfetch’d Poke Lid: 109-14 Sawara, Katori, Chiba
    2. Falinks Poke Lid: 1722-1 Sawara, Katori, Chiba
    3. Florges Poke Lid: 4549-1 Sawara, Katori, Chiba
    4. Lotad Poke Lid: 4053-3 Sawara, Katori, Chiba

     

     

     

    ©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.
    ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

     

  • Kurobe Gorge Trekking Tour Offers Breathtaking Two-Day Trolley Journey

    13.October.2021 | SPOT

    The Kurobe Gorge Trolley in Toyama will offer a special two-day journey through the fall foliage on October 29 and November 1, 2021. 

     

    Atobiki Bridge

    Okukane Bridge

    Promenade

    Babadani Jigoku

     

    On the day of the tour, guests will enjoy a leisurely journey through nature as a Kurobe Gorge tour guide explains the features of the surrounding environment. 

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