Shu Uemura Drops New Rouge Unlimited Iron Reds Collection

09.January.2021 | FASHION

Japanese makeup artist brand Shu Uemura dropped its new limited-edition “rouge unlimited iron reds collection” on New Year’s Day. Pre-sales for the  collection opened via the brand’s online shop on Boxing Day.

 

Shu Uemura is inviting people to blast into 2021 with 13 powerful iron red lip shades. This includes 12 colours as part of the rouge unlimited iron reds collection (9 limited-edition, 3 existing) in three textures – Rouge Unlimited, Rouge Unlimited Matte, and Rouge Unlimited Lacquer Shine – and 2 colours of the Rouge Unlimited Liquid Matte (1 new, 1 existing).

 

Metallic colours designed for Asian skin

The rouge unlimited iron reds collection arrives in three textures as part of Shu Uemura’s popular Rouge Unlimited series, from a vivid combination of reds and oranges to deep rusty browns. The colours have a sensual metallic sheen to them which gives them a complex appearance like that of a flame. The colour variation has been designed with Asian skin tones in mind to bring out their beauty.


Rouge Unlimited (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax)

“Metallic” MET OR 555 / “Metallic” MET CR 355 / RD 163 / BR 788

 

Rouge Unlimited Matte (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax)
“Metallic”  MET M RD 163 / “Metallic” MET M BR 786 / M RD 163 / M BR 786

 

Rouge Unlimited Lacquer Shine (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax)
“Metallic” / M LS OR 570 / “Metallic” M LS OR 583 / LS RD 198 / LS BR 784

 

Eye-catching Liquid Rouge ignites


Rouge Unlimited Liquid Matte (1 Limited-Edition Colour/1 Existing) | ¥3,600 Each (Before Tax)
M RD 04 / M OR 01
A long-lasting liquid matte colour that’s striking but doesn’t run. It comes with a brush inspired by traditional Japanese writing brushes that makes it easy to fit and draw beautiful lip lines.

 

New Year Limited-Edition “Iron New Year Collection”


Released January 1, 2021

To celebrate the New Year, three of Shu Uemura’s signature items have been dressed up in red and liquid gold. These iconic items capture the quality and craftsmanship of Japanese products and arrive in limited-edition packaging for the start of 2021.

 

Ultime 8 Sublime Beauty Cleansing Oil | ¥11,500 (Before Tax)

Hard Formula (Brown/Acorn) | ¥2,600 Each (Before Tax)

Petal 55 Foundation Brush | ¥6,000 (Before Tax)

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