Naomi Osaka Revealed as Louis Vuitton’s Newest House Ambassador

15.January.2021 | FASHION

Louis Vuitton has announced tennis champion Naomi Osaka as the new face of the brand.

The Japanese professional tennis player is a three-time Grand Slam singles champion and known the world over as the first Asian player to hold the top ranking in singles. Lauded not only as a tennis player, but for her daring attitude to push the boundaries of fashion, she now hails as the new House Ambassador for the French fashion brand Louis Vuitton.

Osaka makes her ambassador debut promoting the fashion house’s Spring/Summer 2021 Collection campaign which is photographed by Creative Director Nicolas Ghesquière.


“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” says Osaka. “It is such an honour to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”


“Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values,” Ghesquière said.


Louis Vuitton was founded in 1854 in Paris, France. Known for its unique style which blends innovation and style, the high-quality luxury brand puts out a wide selection of products from bags and accessories to shoes, jewellery, watches, and more. It continues to maintain both creativity and elegance while keeping utility in mind, a process captured in its brand purpose “L.V the Truth.” It has opened the doors for artists, designers, and architects through its long history, and continues to push its vision when it comes to fashion items, jewellery, and more.

Naomi Osaka is the perfect candidate as the brand’s newest House Ambassador, serving bold energy, fashion, and influence, and as such it seems this is only the beginning of her style journey.


  • Naomi Osaka Dons Citizen Watch For 2019 French Open

    25.May.2019 | FASHION

    Citizen Watch has announced that pro tennis player and ambassador for the company Naomi Osaka will wear a new model of watch for the 2019 French Open.


    Osaka became an ambassador for Citizen in August 2018 and went on to win a Grand Slam at the 2018 US Open and 2019 Australian Open all while donning the brand’s Eco-Drive 1 model watch. This was the first watch to be released with the Eco-Drive mark.

    For the 2019 French Open she will wear the new Citizen Eco-Drive Bluetooth W410, an analogue wristwatch that can link to one’s smartphone via Bluetooth. Osaka will wear a black and green model. The watch is light and so is comfortable to wear while playing and is also encased in Citizen’s Super Titanium™, a hardening technology that increases the durability of the watch and resistance to wear and tear. The watch is also stylish and unisex.

  • Naomi Osaka Wins 2019 Australia Open Wearing Citizen Watch

    29.January.2019 | FASHION

    Naomi Osaka, professional tennis player and ambassador for Citizen, won the 2019 Australian Open in Melbourne while stylishly wearing a Citizen watch.

    Citizen is a watch manufacturer that develops its products from the parts to the finished piece. Established in 1918, the company has gone on to create a multitude of watches for the international market using the latest technology such as the solar-powered Eco Drive.

    Eco Drive Bluetooth BZ4006-01E: ¥75,000 (Before Tax) – Releasing March 7, 2019

    The watch that Naomi Osaka donned during her victory is the above-pictured Eco Drive 1 model. This analogue wristwatch has Bluetooth technology that can link to smartphones. It’s comfortable, light and encased in Citizen’s Super Titanium and finished with an eye-catching orange.


    Its functions include call, message and social media notifications, an alarm, time sync, world time and more.

    As brand ambassador for Citizen, Naomi Osaka shares the same spirit as the company: “Better Starts Now,” which it describes as encapsulating “the belief that no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it.”


    Only 1,000 of this limited edition watch will be sold, so if you’re interested be sure to check it out!