Evangelion Business Shirts, Ties, and Accessories Released in Japan
20.January.2021 | ANIME&GAME / FASHION
Haruyama Trading, a company in Japan that supports the health of businesspersons, has teamed up with the popular Evangelion anime franchise to release a collection of business dresswear at Harumaya, P.S.FA, and Foel stores in Japan.
i-Shirt (9 Designs)
Necktie (10 Designs)
Tie Clips (7 Designs)
Cuffs (3 Designs)
The i-Shirts is equipped with a stretchy material that means no ironing is required after washing it, so you can don your shirt after it’s dried and head straight on out. It also fast-drying, has an antimicrobial and deodorant finishing, stain resistant, and breathable, making it a stress free experience and a shirt that can be worn in all seasons.
The collection also features a line-up of 10 different neckties that are simple to the untrained eye but a nod towards the Evangelion series for fans with their character-inspired colour palette and other designs that reference NERV, WILLE, Evangelion Unit-01, and so on. There’s also tie clips and cuffs too so you can kit yourself out with a look that is nerdy on the inside while looking professional on the outside.
Information
Evangelion Motif Business Items
Released: January 15, 2021
Available: All Harumaya, P.S.FA, and Foel stores in Japan
Haruyama: https://haruyama.jp/
P.S.FA: https://perfect-s.com/
Foel: https://foel.jp/
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Rei Ayanami Wears Red Lipstick in Second Collaboration With Makeup Brand KATE
06.February.2021 | ANIME&GAME / FASHION
Global makeup brand KATE released its second animated video in collaboration with the anime series Neon Genesis Evangelion on Tuesday (February 2) to promote its “KATE Red Nude Rouge (EV)” lipstick.
“Rei Ayanami, Her First Lipstick, And the Results”
Rei dons the vibrant red lipstick in the commercial.
“No more rules, this is a red for me and red only,” is what KATE expresses in the promotional video.
The person Rei was waiting for finally arrives, and she smiles, showing off the beautiful rouge tint on her lips.
KATE Red Nude Rouge (EV) is a limited-edition online-exclusive in 4 designs
How to
KATE released the first Rei Ayanami commercial in November last year. In it, the original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai. It exploded on Japanese social media, resulting in this sequel.
KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.
©カラー
Information
KATE x Evangelion Second Collaboration
Released: February 2, 2021
Collab Details: https://www.nomorerules.net/special/red_nude_rouge_ev/
Official Website: https://www.nomorerules.net/ -
Evangelion x Q-pot Reveal New Accessory Collection Featuring Designs From the Anime Series
18.January.2021 | ANIME&GAME / FASHION
Q-pot., a Japanese accessory brand which makes jewellery that looks like real sweets and desserts, has announced a second accessory collaboration with the Evangelion series titled “2nd Melty Impact” which will hit Q-pot. stores, select Evangelion stores, and the IKSPIARI pop-up shop on January 20, 2021.
Evangelion x Q-pot. Accessory Collection
A.T. Field Gummy Candy Necklace | ¥10,500 (Before Tax)
The delicious-looking Gummy Candy Necklace inspired by the Absolute Terror Field, the protective barrier that Angels and Evangelions can create to protect themselves. The reverse side of the necklace pedestal also features an engraving of the Tree of Life.
Red Sea & Blue Sea Metal Rings | ¥9,000 Each
Two rings representing the blue sea and red sea, the former being before the Second Impact when the world was teeming with life and the latter after the Second Impact when life is destroyed.
L.C.L. Metal Rings | ¥9,000 Each
These rings are based on LCL, the amber-coloured liquid which enables the piloting of an Evangelion Unit. In the series we see the Entry Plug of an Eva Unit flooded with this translucent liquid.
Cassius’s Fork Necklace | ¥16,000
Inspired by the Spear of Cassius that the mysterious boy Kaworu retrieves when he’s piloting Mark.06. The spear is fitted as a necklace through a heart which is embedded between an Angel-like halo.
The 4th Angel’s Macaron Necklace ¥9,000 / Bag Charm ¥8,000
A necklace and bag charm made to look like sweet macarons. The design is based on the 4th Angel with white faces and a black body. Inside is a bright-red Swarovski crystal to represent the Angel’s Core.
Asuka’s Puppet Sugar Cookie Necklace ¥9,500 / Bag Charm ¥8,000
A necklace and bag charm inspired b the cute hand puppet of Asuka Langley, the pilot of Unit-02. Made to look like a sugar cookie, the accessories capture the bright-red outfit and blue eyes of the adorable puppet. It looks like it’s just come freshly baked out of the oven.
Each of these accessories arrives packaged in an original tin featuring the Evangelion x Q-pot. logos. The A.T. Field Gummy Candy, 4th Angel Macaron, and Asuka’s Hand Puppet also feature unique serial numbers.
Other Merchandise
The collaborative collection also feature a selection of original merchandise too.
Asuka’s Puppet Pop Socket | ¥2,200
Melty Impact Mug | ¥2,800
Evangelion x Q-pot. 1st Collaboration Restock
The popular macaron and Melty Melt series from Q-pots.’s first collaboration with Evangelion is also being restocked at select Q-pot. stores.
1st Collaboration Restock – Macaron Series
1st Collaboration Restock – Melty Melt Series
Evangelion x Q-pot. Novelty
Fans who spend over ¥30,000 on any of these items at Q-pot. stores or the IKSPIRIA pop-up shop will receive a set of 6 postcards featuring designs of each Eva pilot.
Information
2nd Melty Impact
Release Date: January 20, 2021
Product Page: http://www.Q-pot.jp/news/2021/01/1369.html -
ANNA SUI x Evangelion Merchandise Collaboration Promotes New Anime Film
16.January.2021 | ANIME&GAME / FASHION
To promote the upcoming release of the new anime film Evangelion: 3.0+1.0 Thrice Upon a Time, Evangelion teamed up with fashion brand ANNA SUI to open orders for a collection of 12 new items on Wednesday (January 13) on Bandai’s official shopping website Premium Bandai.
Excerpt of merch line-up
The line-up combines iconic symbols of ANNA SUI, like butterflies and roses, with motifs from Evangelion like Unit-01. It’s a special, must-grab collection for fans of the anime series and brand.
(C)カラー
Information
Evangelion x ANNA SUI
Released: January 13, 2021
Product Page: https://p-bandai.jp/fashion/b0067/list-pa20-n0/?rt=pr
Premium Bandai: http://p-bandai.jp/?rt=pr
Bandai: https://www.bandai.co.jp/ -
Evangelion: 3.0+1.0 Thrice Upon a Time Nail Decals Included in VOCE Magazine
08.January.2021 | ANIME&GAME / FASHION
Japanese beauty magazine VOCE is collaborating with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to include a selection of cute and colourful exclusive nail decals in its March 2021 issue.
Chibi Evangelion nail decals
The decals feature designs and references that are sure to be instantly recognisable to fans of the Evangelion franchise. The character decals in particular are extra adorable as they come in chibi form. And these decals don’t have to be used just for nails either: you can stick them on your phone, computer or laptop, notebook – anywhere!
The collection is exclusive to the March 2021 issue of VOCE which will release in Japan on January 22, 2021.
Information
VOCE March 2021
Release Date: January 22, 2021
VOCE Official Website: https://i-voce.jp/feed/282145/ -
Rebuild of Evangelion Film Series Heads to Amazon Prime Video
18.December.2020 | ANIME&GAME
Amazon Japan released the first entries to the Rebuild of Evangelion anime film series Evangelion: 1.0 You Are (Not) Alone, Evangelion: 2.0 You Can (Not) Advance, and Evangelion: 3.0 You Can (Not) Redo on Amazon Prime Video on Friday (December 18). These are currently only available on the Japanese website (as of the posting of this article).
Rebuild of Evangelion is an animated film series that retells the original events of the Neon Genesis Evangelion series, the latter of which is available to watch on Netflix which the platform describes as “Fifteen years after the Second Impact, Shinji Ikari joins his father’s group NERV as one of several teenage mecha pilots fighting the monstrous Angels.”
The fourth and final entry to the film series Evangelion: 3.0+1.0 Thrice Upon a Time will be released in Japan on January 23, 2021, concluding the story.
©カラー
Information
Amazon Prime Video Japan
Evangelion: 1.0 You Are (Not) Alone
Evangelion: 2.0 You Can (Not) Advance
Evangelion: 3.0 You Can (Not) Redo
Released on Amazon Prime Video: December 18, 2020
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Neon Genesis Evangelion to Collaborate With Mt. Rainier Caffe Latte On Limited-Edition Coffee Cups
07.December.2020 | ANIME&GAME / FOOD
The popular chilled coffee beverage Mt.RAINIER Caffè Latte is teaming up with the popular anime series Neon Genesis Evangelion to release limited-edition coffee cup designs from December 15, 2020.。
Mt.RAINIER launched in February 1993 as a pioneering brand of chilled coffee in a cup. Since then, the company has introduced countless flavours which retain the authentic quality of a drink you would sip on in a cafè.
Neon Genesis Evangelion is a mecha anime series that was first broadcast in 1995. The latest entry to its film franchise, Evangelion: 3.0+1.0 Thrice Upon a Time, will be released on January 23, 2021. The franchise’s collaboration with Mt.RAINIER serves as promotion for the highly-anticipated film.
The collaborative coffee cup designs will feature on three different beverages: the Mt.RAINIER Caffè Latte, Mt.RAINIER Caffè Latte Espresso, and Mt.RAINIER Caffè Latte Non-Sugar, all of which have two designs each for a total of six possible designs.
Mt.RAINIER is hosting a special campaign over on its Japanese website where 1,995 Evangelion fans can win some exclusive merchandise.
Information
Mt.RAINIER x Evangelion
Release Date: December 15, 2020Available: Convenience stores in Japan
Mt.RAINIER Official Website: https://www.mtrainier.jp/ -
Evangelion: 3.0+1.0 Thrice Upon a Time Announces First Collaboration With SAMANTHAVEGA
29.November.2020 | ANIME&GAME / FASHION / MOVIE
In promotion of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time, which is set for release in Japan on February 23, 2021, SAMANTHAVEGA has announced its first-ever collaboration with the Evangelion franchise. Full details are scheduled to be revealed in December.
SAMANTHAVEGA is a Japanese brand that promotes Tokyo-eseque Japanese pop culture with the themes “cute//mode.”
The main visual released for the collaboration features singer, model, and actress Airi Suzuki who also produces bags at SAMANTHAVEGA.
Stay tuned for more information on the upcoming winter collaboration.
Information
SAMANTHAVEGA x Evangelion
Official Website: http://www.samantha.co.jp/ -
Rei Ayanami Wears Red Lipstick in Anime Collaboration With Makeup Brand KATE
07.November.2020 | ANIME&GAME / FASHION
Kanebo Cosmetics released a 12-second commercial titled “Rei Ayanami, Her First Lipstick” on its official YouTube channel as well as on the official Twitter and Instagram pages of makeup brand KATE on November 4, 2020.
The commercial was released to promote “KATE Red Nude Rouge (EV),” a new lipstick released in collaboration with Kanebo Cosmetics’ makeup brand KATE and the Evangelion franchise. The original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai.
About the collaboration
KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.
Online pre-orders for this limited-edition lipstick opened on November 4. The product itself will launch online next year on February 2, 2021.
Rei Ayanami, Her First Lipstick
KATE Red Rouge (EV)
The vivid red lipstick comes in a palette together with an additional cream rouge colour, a brush, and a mirror.
Join Rei Ayanami in her first lipstick by picking up your own palette by KATE.
©カラー
Information
KATE Red Rouge (EV) (4 Designs Available)
Release: November4, 2020
KATE Official Website: https://www.nomorerules.net/
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Neon Genesis Evangelion Escape Game Has You Dodging Lasers
22.July.2020 | ANIME&GAME / SPOT
Hakone Kowakien Yunessun, a hot spring amusement park in Hakone, began teaming up with Neon Genesis Evangelion on July 1 for a series of events. The newest event to be announced is the “Evangelion Laser Trap” escape game which is set to begin on July 23. The park’s cave baths are also taking on a theme inspired by the Second Impact in Evangelion with special lights and sounds.
Evangelion Laser Trap Escape
Guests must become Evangelion characters and use their knowledge, experience, and whole body to make it through the dark room and avoid the red lasers. Those who clear the room will receive an original Evangelion sticker.
Second Impact Cave Baths
The cave baths will be illuminated with bright red lights inspired by the Second Impact cataclysm from Evangelion.
Evangelion themed food and drinks will be served at the event, and fans can get their hands on exclusive merchandise.
Information
Evangelion Laser Trap Escape
Running: July 23, 2020 – August 23, 2020
Location: Hakone Kowakien YunessunOpening Hours: 09:00-19:00 (Last Entries 18:00
Entry Fee: General ¥2,500 / Children (3-12 Years) ¥1,400Participation Fee: ¥500 per person
Second Impact Baths
Running: January 10, 2020 – September 30, 2020
Location: Hakone Kowakien Yunessun
Opening Hours: 09:00-19:00 (Last Entries 18:00
Entry Fee: General ¥2,500 / Children (3-12 Years) ¥1,400Participation Fee: Free
Official Website: https://eva-hakone.com/
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Neon Genesis Evangelion x GU’s Second Clothing Collection Releasing June 19
14.June.2020 | ANIME&GAME / FASHION
GU has revealed its next collaboration collection with the Neon Genesis Evangelion anime series which is set for release on June 19, 2020.
The collection features a diverse design line-up, such as the Eva-02 from the upcoming film Evangelion: 3.0+1.0 Thrice Upon a Time. Each item features characters, logos, and motifs from the franchise that any fan can recognise instantly. The collection includes t-shirts, hoodies, open shirts, and more.
The key visual illustrated exclusively for the collection features the Evangelion pilots donning the GU attire.
Information
Release Date: June 19, 2020 at GU stores in Japan and GU Online
Product Page: https://www.gu-japan.com/jp/feature/evacollab/men/Available: Japan/China/Taiwan/Hong Kong
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Orders Open For Neon Genesis Evangelion Exclusive Merchandise in Collaboration With 4 Brands
06.June.2020 | ANIME&GAME / FASHION
Four brands—tk.TAKEO KIKUCHI, Base Station, PLATINUM AURA, and UNBUILT TAKEO KIKUCHI—are teaming up with the popular anime franchise Neon Genesis Evangelion in promotion of the upcoming film Evangelion: 3.0+1.0 Thrice Upon a Time.
The items are set to roll out at WORLD ONLINE STORE from mid-June, each being a showcase of the brands as well as an expression of the popular anime franchise. The collection ranges from backpacks, tote bags and pouches to t-shirts, sneakers, and more. tk.TAKEO KIKUCHI will be releasing a special leather jacket featuring a large print on the back.
Be sure to check out the full collection in the lead up to Evangelion: 3.0+1.0 Thrice Upon a Time.
Information
Product Page: https://store.world.co.jp/s/character/evangelion/
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Evangelion: 3.0+1.0 Thrice Upon a Time Anime Film Collaborates With Eye Drops Brand Sante FX
04.June.2020 | ANIME&GAME / FASHION
Santen Pharmaceutical has teamed up with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to released limited edition versions of its eye drop products Sante FX NEO and Sante FX V+. The products went on sale on June 1, 2020.
The Sante FX series is a popular eye drops brand in Japan. It has previously collaborated with Evangelion in the past, with the last collaboration happening 8 years ago for the promotion of Evangelion: 3.0 You Can (Not) Redo. The product was promoted a series of commercials under the title “Refreshing Feeling Sante FX” which featured Evangelion references. They are doing the same for the new collaboration under the title “New Refreshing Feeling Sante FX.”
Four different models will be released for both the Sante FX NEO and Sante FX V+ eye drops, including Shinji, Asuka, Rei, and Kaworu. Each features an original illustration of the characters along with colours that identify them.
A commercial was released to promote the products featuring narration by Kotono Mitsuishi who voices Misato Katsuragi in Neon Genesis Evangelion.
Sante FX x Evangelion CM
A special website was launched exclusively for the product where Sante FX are carrying out eye tests in Japanese. Users can answer questions to measure the “vigilance” of their eyes. The answers they get will also present them with the Evangelion character they are.
Information
Sante FX x Evanglion Special Website: https://santefx-eva.com/
Sante FX Twitter: https://twitter.com/santefx_tw