Global makeup brand KATE released its second animated video in collaboration with the anime series Neon Genesis Evangelion on Tuesday (February 2) to promote its “KATE Red Nude Rouge (EV)” lipstick.

“Rei Ayanami, Her First Lipstick, And the Results”

Rei dons the vibrant red lipstick in the commercial.

“No more rules, this is a red for me and red only,” is what KATE expresses in the promotional video.

The person Rei was waiting for finally arrives, and she smiles, showing off the beautiful rouge tint on her lips.

KATE Red Nude Rouge (EV) is a limited-edition online-exclusive in 4 designs

How to

KATE released the first Rei Ayanami commercial in November last year. In it, the original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai. It exploded on Japanese social media, resulting in this sequel.

KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.

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Q-pot., a Japanese accessory brand which makes jewellery that looks like real sweets and desserts, has announced a second accessory collaboration with the Evangelion series titled “2nd Melty Impact” which will hit Q-pot. stores, select Evangelion stores, and the IKSPIARI pop-up shop on January 20, 2021.

Evangelion x Q-pot. Accessory Collection

A.T. Field Gummy Candy Necklace | ¥10,500 (Before Tax)

The delicious-looking Gummy Candy Necklace inspired by the Absolute Terror Field, the protective barrier that Angels and Evangelions can create to protect themselves. The reverse side of the necklace pedestal also features an engraving of the Tree of Life.

Red Sea & Blue Sea Metal Rings | ¥9,000 Each

Two rings representing the blue sea and red sea, the former being before the Second Impact when the world was teeming with life and the latter after the Second Impact when life is destroyed.

L.C.L. Metal Rings | ¥9,000 Each

These rings are based on LCL, the amber-coloured liquid which enables the piloting of an Evangelion Unit. In the series we see the Entry Plug of an Eva Unit flooded with this translucent liquid.

Cassius’s Fork Necklace | ¥16,000

Inspired by the Spear of Cassius that the mysterious boy Kaworu retrieves when he’s piloting Mark.06. The spear is fitted as a necklace through a heart which is embedded between an Angel-like halo.

The 4th Angel’s Macaron Necklace ¥9,000 / Bag Charm ¥8,000

A necklace and bag charm made to look like sweet macarons. The design is based on the 4th Angel with white faces and a black body. Inside is a bright-red Swarovski crystal to represent the Angel’s Core.

Asuka’s Puppet Sugar Cookie Necklace ¥9,500 / Bag Charm ¥8,000

A necklace and bag charm inspired b the cute hand puppet of Asuka Langley, the pilot of Unit-02. Made to look like a sugar cookie, the accessories capture the bright-red outfit and blue eyes of the adorable puppet. It looks like it’s just come freshly baked out of the oven.

Each of these accessories arrives packaged in an original tin featuring the Evangelion x Q-pot. logos. The A.T. Field Gummy Candy, 4th Angel Macaron, and Asuka’s Hand Puppet also feature unique serial numbers.

Other Merchandise

The collaborative collection also feature a selection of original merchandise too.

Asuka’s Puppet Pop Socket | ¥2,200

Melty Impact Mug | ¥2,800

Evangelion x Q-pot. 1st Collaboration Restock

The popular macaron and Melty Melt series from Q-pots.’s first collaboration with Evangelion is also being restocked at select Q-pot. stores.

1st Collaboration Restock – Macaron Series

1st Collaboration Restock – Melty Melt Series

Evangelion x Q-pot. Novelty

Fans who spend over ¥30,000 on any of these items at Q-pot. stores or the IKSPIRIA pop-up shop will receive a set of 6 postcards featuring designs of each Eva pilot.

To promote the upcoming release of the new anime film Evangelion: 3.0+1.0 Thrice Upon a Time, Evangelion teamed up with fashion brand ANNA SUI to open orders for a collection of 12 new items on Wednesday (January 13) on Bandai’s official shopping website Premium Bandai.

Excerpt of merch line-up

The line-up combines iconic symbols of ANNA SUI, like butterflies and roses, with motifs from Evangelion like Unit-01. It’s a special, must-grab collection for fans of the anime series and brand.

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Japanese beauty magazine VOCE is collaborating with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to include a selection of cute and colourful exclusive nail decals in its March 2021 issue.

Chibi Evangelion nail decals

The decals feature designs and references that are sure to be instantly recognisable to fans of the Evangelion franchise. The character decals in particular are extra adorable as they come in chibi form. And these decals don’t have to be used just for nails either: you can stick them on your phone, computer or laptop, notebook – anywhere!

The collection is exclusive to the March 2021 issue of VOCE which will release in Japan on January 22, 2021.

Amazon Japan released the first entries to the Rebuild of Evangelion anime film series Evangelion: 1.0 You Are (Not) Alone, Evangelion: 2.0 You Can (Not) Advance, and Evangelion: 3.0 You Can (Not) Redo on Amazon Prime Video on Friday (December 18). These are currently only available on the Japanese website (as of the posting of this article).

Rebuild of Evangelion is an animated film series that retells the original events of the Neon Genesis Evangelion series, the latter of which is available to watch on Netflix which the platform describes as “Fifteen years after the Second Impact, Shinji Ikari joins his father’s group NERV as one of several teenage mecha pilots fighting the monstrous Angels.”

The fourth and final entry to the film series Evangelion: 3.0+1.0 Thrice Upon a Time will be released in Japan on January 23, 2021, concluding the story.

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The popular chilled coffee beverage Mt.RAINIER Caffè Latte is teaming up with the popular anime series Neon Genesis Evangelion to release limited-edition coffee cup designs from December 15, 2020.。

Mt.RAINIER launched in February 1993 as a pioneering brand of chilled coffee in a cup. Since then, the company has introduced countless flavours which retain the authentic quality of a drink you would sip on in a cafè.

Neon Genesis Evangelion is a mecha anime series that was first broadcast in 1995. The latest entry to its film franchise, Evangelion: 3.0+1.0 Thrice Upon a Time, will be released on January 23, 2021. The franchise’s collaboration with Mt.RAINIER serves as promotion for the highly-anticipated film.

The collaborative coffee cup designs will feature on three different beverages: the Mt.RAINIER Caffè Latte, Mt.RAINIER Caffè Latte Espresso, and Mt.RAINIER Caffè Latte Non-Sugar, all of which have two designs each for a total of six possible designs.

Mt.RAINIER is hosting a special campaign over on its Japanese website where 1,995 Evangelion fans can win some exclusive merchandise.

In promotion of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time, which is set for release in Japan on February 23, 2021, SAMANTHAVEGA has announced its first-ever collaboration with the Evangelion franchise. Full details are scheduled to be revealed in December.

SAMANTHAVEGA is a Japanese brand that promotes Tokyo-eseque Japanese pop culture with the themes “cute//mode.”

The main visual released for the collaboration features singer, model, and actress Airi Suzuki who also produces bags at SAMANTHAVEGA.

Stay tuned for more information on the upcoming winter collaboration.

Kanebo Cosmetics released a 12-second commercial titled “Rei Ayanami, Her First Lipstick” on its official YouTube channel as well as on the official Twitter and Instagram pages of makeup brand KATE on November 4, 2020.

The commercial was released to promote “KATE Red Nude Rouge (EV),” a new lipstick released in collaboration with Kanebo Cosmetics’ makeup brand KATE and the Evangelion franchise. The original voice actress for Rei, Megumi Hayashibara, reprised her role in the animated trailer which was created by illustrator and animator Yoneyama Mai.

About the collaboration

KATE’s slogan is “NO MORE RULES” which encourages consumers to pick the colours they want to wear themselves without being tied down by society. This concept has led them to innovate in their makeup products, and is a concept that they believe connects with Rei Ayanami from the Evangelion franchise, which is what led to this collaboration.

Online pre-orders for this limited-edition lipstick opened on November 4. The product itself will launch online next year on February 2, 2021.

Rei Ayanami, Her First Lipstick

KATE Red Rouge (EV)

The vivid red lipstick comes in a palette together with an additional cream rouge colour, a brush, and a mirror.

Join Rei Ayanami in her first lipstick by picking up your own palette by KATE.

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Hakone Kowakien Yunessun, a hot spring amusement park in Hakone, began teaming up with Neon Genesis Evangelion on July 1 for a series of events. The newest event to be announced is the “Evangelion Laser Trap” escape game which is set to begin on July 23. The park’s cave baths are also taking on a theme inspired by the Second Impact in Evangelion with special lights and sounds.

Evangelion Laser Trap Escape

Guests must become Evangelion characters and use their knowledge, experience, and whole body to make it through the dark room and avoid the red lasers. Those who clear the room will receive an original Evangelion sticker.

Second Impact Cave Baths

The cave baths will be illuminated with bright red lights inspired by the Second Impact cataclysm from Evangelion.

Evangelion themed food and drinks will be served at the event, and fans can get their hands on exclusive merchandise.

GU has revealed its next collaboration collection with the Neon Genesis Evangelion anime series which is set for release on June 19, 2020.

The collection features a diverse design line-up, such as the Eva-02 from the upcoming film Evangelion: 3.0+1.0 Thrice Upon a Time. Each item features characters, logos, and motifs from the franchise that any fan can recognise instantly. The collection includes t-shirts, hoodies, open shirts, and more.

The key visual illustrated exclusively for the collection features the Evangelion pilots donning the GU attire.

Four brands—tk.TAKEO KIKUCHI, Base Station, PLATINUM AURA, and UNBUILT TAKEO KIKUCHI—are teaming up with the popular anime franchise Neon Genesis Evangelion in promotion of the upcoming film Evangelion: 3.0+1.0 Thrice Upon a Time.

The items are set to roll out at WORLD ONLINE STORE from mid-June, each being a showcase of the brands as well as an expression of the popular anime franchise. The collection ranges from backpacks, tote bags and pouches to t-shirts, sneakers, and more. tk.TAKEO KIKUCHI will be releasing a special leather jacket featuring a large print on the back.

Be sure to check out the full collection in the lead up to Evangelion: 3.0+1.0 Thrice Upon a Time.

Santen Pharmaceutical has teamed up with the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time to released limited edition versions of its eye drop products Sante FX NEO and Sante FX V+. The products went on sale on June 1, 2020.

The Sante FX series is a popular eye drops brand in Japan. It has previously collaborated with Evangelion in the past, with the last collaboration happening 8 years ago for the promotion of Evangelion: 3.0 You Can (Not) Redo. The product was promoted a series of commercials under the title “Refreshing Feeling Sante FX” which featured Evangelion references. They are doing the same for the new collaboration under the title “New Refreshing Feeling Sante FX.”

Four different models will be released for both the Sante FX NEO and Sante FX V+ eye drops, including Shinji, Asuka, Rei, and Kaworu. Each features an original illustration of the characters along with colours that identify them.

A commercial was released to promote the products featuring narration by Kotono Mitsuishi who voices Misato Katsuragi in Neon Genesis Evangelion.

Sante FX x Evangelion CM

A special website was launched exclusively for the product where Sante FX are carrying out eye tests in Japanese. Users can answer questions to measure the “vigilance” of their eyes. The answers they get will also present them with the Evangelion character they are.