Everyone’s favorite cartoon cat Hello Kitty is about to celebrate her birthday! To celebrate, Sanrio is releasing a collection of limited-time goods in collaboration with world-famous patisserie Pierre Hermé starting October 20, 2021. These items will be on sale at Sanrio stores nationwide, in specific department stores, and on the official Sanrio online store. 

Collaboration with Hello Kitty’s favorite sweet, Ispahan

Ispahan, a raspberry cake, is Hermé’s signature dessert. For Hello Kitty’s birthday celebration the creator drew the character in an elegant rose-inspired dress inspired by the sweet. This design was made with the hope that Hello Kitty will continue to bring different people and cultures together for years to come. 

Mascot Keychain  Hello Kitty/Mimmy: ¥2,530

Accessory Case: ¥3,080

Inspired by Pierre Hermé’s Ispahan and Satine sweets, fans will love these colorful goods perfect for a birthday celebration. 

Hello Kitty Birthday Doll: ¥15,400 (Tax Included)

Each year a Hello Kitty Birthday Doll is released, and 2021 is no different! This year, the doll is wearing an elegant dress designed exclusively for the collaboration. Each one has an embroidered serial number on the left leg, and quantities will be limited. 

Gâteau Anniversaire Hello Kitty: ¥2,640 (Tax Included)

This special birthday dessert will be available at Pierre Hermé Paris Aoyama from November 1 to November 15. It includes a special Hello Kitty Ispahan along with a scoop of rose ice cream and a dusting of raspberry powder!

©’21 SANRIO　著作（株）サンリオ

The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022. 

Limited-Time Sweets

Limited-Time Event Merchandise

Photo Signature

Photo Spot

Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look. 

Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!

ⓒ 2021 SANRIO CO.,LTD  著作：㈱サンリオ

To celebrate the 25th anniversary of Sanrio’s popular Golden Retriever character Pompompurin, Sanrio Puroland will hold a two-day picnic event in Tama Central Park on November 6 and November 13, 2021!

Picnic Menu

Limited-Edition Goods

The picnic will allow fans to spend some quality time with their favorite character while enjoying the lush greenery of Tama Central Park, located right next to Sanrio Puroland. Guests can chow down on the special Yellow Bun Teri-Mayo Burger, bone-in sausage, fried chicken, and a healthy salad while snapping pictures of the scenery. A limited-edition T-shirt will be available, along with a picnic mat and some cute Pompompurin figures, so don’t miss out!

My Melody’s rival Kuromi is back for another collaboration with Tower Records! 26 participating locations will begin selling the second round of original merchandise on October 14, with preorders now open! The items will also be available to purchase from the Tower Records online store. 

Kuromi made her debut in 2005 and is a popular Sanrio character for those who want something less cute and more punk. This collaboration is fitting, as Kuromi’s birthday is on Halloween!

Products Available In-Store and Online

Acrylic Keychain

Pins

Mascot Keychain

Towel

Clear Folder, Set of 2

Pouch

Cushion

Bucket Hat

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Acrylic Stand

Products Available at Shibuya and Shinjuku Stores and Online

T-Shirt

Long Sleeve T-Shirt

The first collaboration between Kuromi and Tower Records came in 2020 and saw products flying off the shelves. Be sure to preorder the items you like before they’re gone!

Japanese accessories brand Maison de FLEUR is celebrating eight years with another collaboration, this time with Sanrio’s bunny character Mell. A number of special items are now available to preorder on the STRIPE CLUB e-commerce site until October 3, 2021. 

Double Ribbon Tote Bag: ¥5,819 (Tax Included) 

Side Pocket Tote Bag: ¥5,819 (Tax Included) 

Mini Pouch: ¥3,949 (Tax Included) 

Face Pouch: ¥3,949 (Tax Included)

Drawstring Pouch: ¥4,389 (Tax Included) 

Lining Design

The character Mell is also celebrating an anniversary, turning ten this year. Items went on presale on September 20, which also happens to be the little rabbit’s birthday. The character was designed by Miyuki Okumura, more famously known as the designer of Cinnamoroll. 

These pink bags and pouches feature a classy salmon pink color, and the adorable inner lining is sure to make any Sanrio fan smile, showing Mell and her friends from Merci Hills surrounded by balloons. The canvas material makes these perfect for everyday use. 

Look closely at Mell’s bunny ears to see the Maison de FLEUR logo! Will you be grabbing any of these items?

ⓒ’21 SANRIO APPR.NO.L629405

BANDAI NAMCO AMUSEMENT has announced Namco de Halloween 2021 -Skulls Festival!- coming September 10. The campaign will take place at over 200 Namco amusement centers nationwide, and at the online crane game site Torumo. Those participating can snag some spooky and super adorable Sanrio goodies!

Namco Limited Edition Prizes

Sanrio Characters Big Plushies

Cinnamoroll / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Skull Festival! Cushions

All characters (Back side: Blue) / My Melody & Kuromi (Back side: Pink) / Cinnamoroll, Pom Pom Pudding & Pochacco (Back side: Orange) (In stock second week of September)

Sanrio Characters Jiangshi Night Plushies 2021

Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

Sanrio Characters Spooky Night 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Pochacco / Hello Kitty / My Melody / Kuromi (In stock third week of September)

Sanrio Characters Dreamy Dark Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / My Melody / Kuromi (In stock fourth week of September)

Sanrio Characters Exciting Halloween 2021 Plushies

Pom Pom Pudding / Cinnamoroll / Hello Kitty / My Melody / Kuromi (In stock first week of October) 

Use the Namco Point App to get one limited-edition shopping bag each day. 

Exclusive Presents

Clear cards

Colorful bag

During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket. 

The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)

© 2021 SANRIO CO., LTD. APPROVAL NO. S620926

One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

Comment from Aoi Shouta / Audio Guide

“I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

“Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

Collaboration Menu & Photo Spot

Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

Seasonal afternoon tea will be available during each special event period.

Restaurant Photo Spot Image

*画像はイメージです
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

Original Merchandise

Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

Guests can grab over 100 original items, with both modern and vintage designs.

Japanese seven-member boy group 7ORDER is teaming up with Sanrio for a new collaboration project this September. Fans will see designs inspired by popular characters Hello Kitty and My Melody, and more collabs with various other Sanrio characters are planned for the future. 

Special pop-up shops will be open at SHIBUYA109 Shibuya and SHIBUYA109 Abeno (Osaka) starting September 3. Visitors will be able to buy specially-branded merchandise, including T-shirts and bags. 

Merchandise

T-shirt (2 designs): ¥3,190 each

Mobile Battery (2 designs): ¥3,850 each

Mini Towel (4 designs): ¥880 each

Lunch Bag (2 designs): ¥1,650 each

Tote Bag (2 designs) ¥2,200 each

*3 of each item per person maximum. The purchase limit may be changed or removed without prior notice.

Special gift for those who spend over ¥1,100 (Tax Included) on 7ORDER x Sanrio Character goods

7ORDER x Sanrio Characters Crane Game prize plushies (4 types)

Oda-chan, an official character created by Reo Nagatsuma of 7ORDER, appears as the mascot of the collab. Fans have been waiting a long time for the character to get his own merch! Each piece will include both Sanrio designs and 7ORDER member colors, making these must-have items for the group’s fans. 

What would you like to buy from this collection?

ⓒ 7ORDER project
ⓒ 2021 SANRIO CO.,LTD.  著作：㈱サンリオ

Subscription-based goods service SURPRISE BOX is now accepting orders for the “KING OF PRISM x SANRIO CHARACTERS” subscription box. Orders will be open until noon on September 10, 2021. 

KING OF PRISM x SANRIO SURPRISE BOX

SURPRISE BOX allows users to receive limited-edition items from their favorite content creators and artists on a subscription basis. At least some of the items are a surprise, making it feel like Christmas every time a package arrives!

This third collaboration in the KING OF PRISM x SANRIO collection is called ‘Fluffy Prism Path Time,’ and features 10 handsome boys from the ‘Pretty Rhythm: Rainbow Live’ anime series enjoying bath time with popular Sanrio characters. Those who subscribe will receive six boxes, with one delivered every two months. Expect a variety of different types of items, from acrylic and seasonal items to household goods!

Many of these items will only be available through this subscription service, and fans won’t want to miss out!

Japanese convenience store chain MINISTOP is collaborating with popular Sanrio character Cinnamoroll for the “Cinnamoroll Sweet Time Lottery.” The event will start at stores nationwide on August 18, 2021. Four special Sanrio products were also launched at MINISTOP stores on August 11. 

Cinnamoroll Sweet Time Lottery ©2021 SANRIO CO., LTD

Product Images

Sanrio Characters Strawberry & Whipped Cream: ¥440 (Tax Included, Now on Sale)

Sanrio Characters Chocolate & Whipped Cream: ¥440 (Tax Included, Now on Sale)

Cinnamoroll’s Tail Parfait: ¥259 (Tax Included, On Sale August 17)

Cinnamoroll’s Cinnamon Roll: ¥149 (Tax Included, On Sale August 17)

Customers will receive one raffle ticket for every purchase of ¥700 (including tax) or more. 30 people will be selected by lottery to participate in a two-minute online video call with Cinnamoroll. Those who aren’t selected in the lottery will receive an AR Cinnamoroll photo frame. 

Other prizes include vouchers for popular in-store items, half-price coupons for use on bento lunches, and free soft-serve ice cream tickets. These will be available to 2,000 winners by drawing. 

Keep an eye out for these fluffy and adorable Cinnamoroll sweets!

Are you ready to see the cutest show on Earth? Starting August 24, the From Hello Kitty musical will bring a collection of the most popular Sanrio characters to the IHI Stage Around Tokyo to perform a musical like no other. From Hello Kitty, Dear Daniel and Cinnamoroll to Pom Pom Pudding, My Melody and Little Twin Stars, it’s a full roster of adorable talent! Did we mention that the theater rotates 360 degrees? 

Created to celebrate 60 years of Sanrio, the musical’s message is simple and wholesome: let’s bring the world together and all get along. The show will give the audience an insight into the character’s thoughts and histories like never before, and will feature a special version of the popular Sanrio Puroland Miracle Gift Parade, with a new story that can only be seen in this performance. 

Sebastian Masuda will serve as the production’s art director, and will no doubt bring a unique brand of cuteness to the stage performance. Music producer Hyadain will be bringing plenty of pop and dance numbers, and anime fans may recognize his works: he provided tracks for shows like Nichijou and Bakuman! 

The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations. 

The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!

We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

ANYCOLOR, the management company behind the popular–and hectic– Vtuber group NIJISANJI, has begun sales of the second round of NIJISANJI x Sanrio Characters goods! Check out this adorable collection–which pieces are you hoping to get your hands on? 

Rubber Straps, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥2,000 each (Tax Included)

Slide-out Pill Case, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,200 each (Tax Included)

Lunch Tote, 5 Designs (Tsukino Mito/Shizuka Rin/Higuchi Kaede Set, Kanae/Kuzuha/Honma Himawari Set, Kenmochi Toya/Saegusa Akina/Fushimi Gaku Set, Sister Cleaire/Joe Rikiichi/Debidebi Debiru Set, Izumo Kasumi/Uzuki Kou/Suzuki Masaru Set): ¥1,500 each (Tax Included)

Die Cut Cushion, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥3,200 each (Tax Included)

Random Can Badge, 15 Designs (Tsukino Mito, Shizuka Rin, Higuchi Kaede, Kanae, Kuzuha, Honma Himawari, Kenmochi Toya, Saegusa Akina, Fushimi Gaku, Sister Cleaire, Joe Rikiichi, Debidebi Debiru, Izumo Kasumi, Uzuki Kou, Suzuki Masaru): ¥1,00 each (Tax Included)

These five pieces of merch make up the new collection, and cover a wide range of the many members of the NIJISANJI family! From Cinnamoroll to Keroppi, these must-have goods are going fast. Who would have thought that blending our favorite Sanrio characters with Vtubers would be such a perfect match?