Sumikko Gurashi transformed into Japanese sweets
04.March.2021 | FOOD
The Japanese character motif sweets series Tabemasu released a new sweets collection inspired by 4 of San-X’s popular Sumikko Gurashi characters on March 2 at FamilyMart convenience stores in Japan.
Tabemasu Sumikko Gurashi Collection: Shirokuma (Strawberry Milk) & Tokage (Peach) / Tonkatsu (Chocolate) & Ebi Furaino Shippo (Banana) | 1 Box 2 Sets – ¥369 Each (Before Tax)
The popular characters Shirokuma and Tokage’s bellies are filled with strawberry milk and peach flavoured sweet red bean paste. The besties Tonkatsu and Ebi Furai are making their first appearance on in the Tabemasu series with tales filled with chocolate and banana flavoured red bean paste. Their cute and plump charms are represented as edible Japanese traditional sweets which are too cute to eat!
The newcomer Tonkatsu represents a leftover piece of tonkatsu and who dreams to be eaten someday… his longtime dream is about to be accomplished with your help! Check out these cute and delicious sweets of Sumikko Gurashi.
(C)2021 San-X Co., Ltd. All Rights Reserved.
Sumikko Gurashi Japanese Sweets
Release Date: March 2, 2021
Limited in quantity, available while supplies last
Shop: All FamilyMart stores in Japan
Further Details: https://www.bandai.co.jp/candy/tabemas/sumikkogurashi06/
Autumn Sweet Potato Frappuccino Now Available at Starbucks Japan
22.September.2021 | FOOD
Fall is in the air, which means seasonal treats are back at Starbucks! The Sweet Potato Frappuccino will be available at participating Starbucks locations beginning September 22, which also happens to be the first day of autumn.
The 4th annual Artful Autumn @ Starbucks promotion is back for 2021! This year’s concept is ‘Made by Earth,’ and the lineup of new products features fall ingredients that highlight the bounty of the planet.
Tall Sweet Potato Frappuccino To-Go: ¥638 / In-store: ¥650
The new drink is filled with the flavor of baked sweet potato, honey, and molasses. Each beverage is made with roasted sweet potatoes that have been cut into pieces, keeping some of their unique texture. Sweet potato flakes sprinkled on top add a bit of crunch!
If you’re in Japan, be sure to grab one before they’re gone!
Sweet Potato Frappuccino®
Available: September 22, 2021 – October 19, 2021 (While supplies last.)
Where: Participating Starbucks locations nationwide.
Official Site: https://www.starbucks.co.jp/
‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo
The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.
After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event!
October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage
October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko
Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)
Don’t miss out on this limited time opportunity!
‘Rilakkuma & Sumikko Gurashi Festival’ Sapporo
Duration: September 17 ~ November 28, 2021
Closures: Every Thursday (excluding September 23)
Weekdays: 13:00 ~ 17:00(September 17 opening hours 10:00 ~ 17:00）
Weekends, Holidays: 10:00 ~ 17:00 ※Admissions close at 16:30
Location: Sapporo Factory San Jō-kan 3F
Address: 4-chome, Kita 2 Johigashi, Chuo Ward, Sapporo
Ticket/Event Information: https://www.ntv.co.jp/rilakkuma-and-sumikko-fest/
Official Twitter: https://twitter.com/rk_sumikko_fest (@rk_sumikko_fest)
Commemorative Photo Spot Location: Sapporo Factory Event Space
Lottery Appilcation Period: September 1 ~ September 26 at 23:59
Details & Application Info: http://www.stv.jp/event/rilakkuma-and-sumikko-fest/photo.html
Kaori’s Easy Recipe: Learn to Make Two-Layer Mizu Yokan
With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With just a few simple ideas, an ordinary recipe magically transforms into a cute dish.
Today, I’ll teach you how to make two-layer Mizu Yokan, perfect for a hot summer day!
You don’t even need an oven to make this sweet treat–just let it chill and harden! It’s great as a summer vacation snack.
This recipe makes 2 cups.
For Mizu Yokan:
120g fine-grained sweet bean paste
Pinch of salt
1-2g Kanten powder
For Matcha Flavoring:
1-2g Kanten powder
Place bean paste, water, salt, and Kanten powder into a pot and boil until dissolved.
⚠The Kanten powder needs to be heated for a further 1-2 minutes after boiling to harden properly. After boiling, reduce heat to low.
Pour mixture into container.
After about 30 minutes at room temperature, the mixture will start to harden. Work on the matcha flavoring when it begins to harden.
Place matcha, water, sugar, and Kanten powder in a pot and boil thoroughly.
As you did with the Mizu Yokan, reduce heat to low and continue cooking through.
When the mixture is heated through, gently pour it over the Mizu Yokan and refrigerate until ready to serve.
This is delicious with a variety of toppings, from red bean paste and fresh cream to Shiratama dumplings and fresh fruit!
Minion-themed Sweets Return to Lawson Convenience Stores Across Japan
Bandai Candy’s Tabemas series of Japanese sweets are releasing a fan favorite yet again! Minion-themed wagashi are making a triumphant return to Lawson convenience stores in Japan (excluding Natural Lawson and Lawson Store 100) on August 10, 2021.
The line-up includes popular characters from the Despicable Me and Minions film series: the childish Bob, prank-loving Stuart, and the leader of the group, Kevin. After a popular release in 2020, it’s no wonder they’re back!
Tabemas, a portmanteau of ‘edible’ and ‘mascot,’ is a series of traditional confections made to look like well-known characters, crafting them out of ingredients such as red bean paste, rice flour, and sugar. Each Minion is faithfully crafted in edible fashion, from the goggles to the hairstyles.
While the sweets are filled with red bean paste, a traditional flavor in Japanese sweets, each character has a different flavor: Bob is banana (his favorite), Stuart is strawberry, and Kevin is chocolate. As delicious as these treats may be, they’re almost too cute to eat! We’d recommend taking a few snaps for Instagram before digging in.
The Minions aren’t the only characters the Tabemas series has made into edible creations: other popular releases include familiar faces from Rilakkuma, Sumikko Gurashi, One Piece, Snoopy, Kirby, Doraemon, Yo-kai Watch, Sailor Moon, Detective Conan, and a collection of beloved Sanrio and Disney characters!
Which Minion is your favorite flavor?
Minions Franchise (C) Universal City Studios LLC. All Rights Reserved.
Tabemas Minion 2021 Bob/Stuart/Kevin
Release Date: August 10, 2021
Where to Buy: At the chilled desserts section of Lawson convenience stores across Japan
Product Lineup: https://www.bandai.co.jp/candy/tabemas/
*Not available at Natural Lawson or Lawson Store 100
*Available while supplies last
*Stock date may differ from branch to branch
*Select stores not participating
*Tabemas is a registered trademark of Bandai Co. Ltd
Evolutionary Japanese Sweets That Combines the Essence of Ohagi and Western Confectionary
04.August.2021 | FOOD
Niigata prefecture is known for being a treasure trove of gastronomy, specializing in rice and sake products. Locals will be familiar with the long running Japanese sweet stores in the area, most of which incorporate the areas speciality rice and sake into their products.
“We want to let people know about Niigata’s amazing sweets and spread the word about our local produce.”
With this in mind, a new “evolutionary” style of Japanese confectionary (Wagashi) was created, combining the traditional taste of Japan with the essence of the modern era to invoke both newness and nostalgia.
Mandai Bean Paste is the signature treat from the new Evolutionary Wagashi selection, made with the ever-popular Ohagi in mind. The mochi is made in partnership with a long-established Niigata confectionary store with over 200 years of experience in the prefecture.
The mochi is made using Shinnosuke, a new Niigata-based rice brand known for it’s rich taste, while the Bandai-an bean paste filling is created by a long-standing local Anko store.
Each Ohagi is hand wrapped in store, with 12 delicious flavors available, including some seasonal fruits.
Unlike any normal Ohagi, this Evolutionary Wagashi is combined with seasonal fruits, nuts, and mascarpone cheese, adding an essence of Western flavoring to the traditional Japanese confectionary.
The new store will be opening in the center of Niigata city, with a concept of “Long-established modern.”
Just like their modern twist on timeless Japanese sweets, Bandai-an has created a fitting space that combines the dignified image of a traditional store with modern sensibilities.
These modern sweets can be enjoyed in all kinds of settings, so why not try them for yourself?
Niigata Anko Bandai-an
Location: 2-2-9, Higashi Ōdoori, Chuo-ku, Niigata City, Niigata Prefecture
Opening Hours: 10:00~ 18:00
Official Site : http://bandaian.com
Sumikko Gurashi Bubble Tea Released by XIE XIE PEARL
29.July.2021 | FOOD
Bubble tea shop XIE XIE PEARL is collaborating with San-X and their popular corner-dwelling characters Sumikko Gurashi with a line-up of drinks and merch until August 23.
Fruit is the theme of the collaboration which arrives in a line-up of colourful beverages served in limited-time cups. Each character’s drink is loaded with toppings.
Shirokuma’s Peach Milk | ¥756 (Tax Included)
Neko’s Jewel Berry Lemonade | ¥756 (Tax Included)
Tonkatsu’s Caramel Banana Milk | ¥756 (Tax Included)
Penguin’s Jewel Mint Lemonade | ¥756 (Tax Included)
Original collab goods
Large Stickers | 4 Designs | ¥330 (Tax Included)
Mini Tote Bag | ¥990(Tax Included)
Mirrors | 5 Designs | ¥550 (Tax Included)
Re-release of previous collab merch
Free novelty stickers and pouch
If you order one of the collab drinks you’ll receive a free sticker, and if you order all four drinks, you get an original Sumikko Gurashi pouch. All you need is your receipt to show at the register.
©︎2021 San-X Co., Ltd. All Rights Reserved.
XIE XIE PEARL x Sumikko Gurashi
Running: July 22, 2021 – August 23, 2021
Official Website: https://www.krg-inc.com
Rilakkuma & Sumikko Gurashi Festival Announced For Fall in Sapporo
Rilakkuma and Sumikko Gurashi are set to collaborate at a special festival centred entirely around the characters which will run at Sapporo Factory from September 17 to November 28.
Rilakkuma, Sumikko Gurashi, and you are invited to the festival which will be split into two areas: the Rilakkuma Pavilion and Sumikko Gurashi Pavilion where the characters will be present to greet guests. The event is taking on a magical theme which imagines the spirits of San-X, the company who created Rilakkuma and Sumikko Gurashi, casting a mysterious magic on the festival to bring happiness to all.
There’s plenty for fans of the characters to enjoy including fun photo spots, exclusive merchandise, and much more.
If you’re in Sapporo this autumn, don’t miss the Rilakkuma & Sumikko Gurashi Festival.
Rilakkuma & Sumikko Gurashi Festival
Running: September 17, 2021 – November 38, 2021
Venue: Sapporo Factory 3 (Floor 3F)
Address: 4 Chome-1-2 Kita 2 Johigashi, Chuo Ward, Sapporo, Hokkaido 060-0032, Japan
Opening Hours: [Weekdays] 13:00-17:00 (From 10:00 on September 17) / [Weekends] 10:00-17:00 (Last Entries 16:30)
Closed: Thursdays (Except September 23, 2021)
TEL: 011-272-9302 (10:00-17:00 except weekends and holidays)
Official Website: https://ntv.co.jp/rilakkuma-and-sumikko-fest/
Sumikko Gurashi Camping Themed Merchandise to be Released
A new collection of camping-themed Sumikko Gurashi merchandise is set to roll out at Sumikko Gurashi Shop, FamilyMart, and elsewhere in Japan from May 22. Online orders will also open on June 21 at 11:00am (JST). The items are available as part of a lottery draw – depending on which you pull, you will get a different prize.
A-Prize: Shirokuma Camp Plush Toy
B-Prize: Tonkatsu Camp Plush Toy
C-Prize: Neko Camp Plush Toy
D-Prize: Tokage Camp Plush Toy
E-Prize Large Leisure Rug
F-Prize: Crockery, Spoon, & Fork Set (6 Designs)
G-Prize: Cool Scarf Towel (4 Designs)
H-Prize: Camp Clear Bottle (5 Designs)
Last One Prize: Penguin Camp Plush Toy
Double Chance Campaign: Penguin Camp Plush Toy (50 Available)
*The prizes and packaging different from the Last One Prize
The popular characters from Sumikko Gurashi feature in a variety of cute camping-themed items. Prizes A-D are plush toys of Shirokuma, Tonkatsu, Neko, and Tokage. Each of the plush toys in the line-up also has their own unique item: Shirokuma has a scarf, Tonkatsu has sunglasses, Neko has a hairband, and Tokage has a hat. The plush toys are 28cm in size and plump. The E-Prize is a large 150cm leisure rug featuring an original art design. The front side is made from microfiber while the reserve side is water-resistant so it can be used both indoors and outdoors. It also comes with a handy zip bag for taking around. Prizes F-H are cutlery and plate sets as well as a scarf towel and clear bottle. The Last One Prize is a special plush toy of Penguin.
(C)2021 San-X Co., Ltd. All Rights Reserved.
Ichiban Kuji Sumikko Gurashi Camping Collection
Japanese Product Name: 一番くじ すみっコぐらし～のんびりすみっコキャンプ～
Release DateL June 21, 2021 @ 11:00am
Price: ¥650 Per Turn (Tax Included)
Shipping (Japan): ¥500 (Tax Included)
Japan’s Ultimate Confectionery Collaboration Invites Shiroi Koibito, Hagi no Tsuki, and Hakata Torimon
20.May.2021 | FOOD
Japanese confectionery giants ISHIYA, KASHO SANZEN, and MEIGETSUDO launched the “Nippon no Omiyagenki Project” (Japan’s Happy Souvenir Project) on May 16, 2021.
The project arrives in response to the decrease in tourism as a result of the COVID-19 pandemic. The three brands have come together to start a project to cheer people up with the power of snacks.
For the project’s first release, they rolled out their Omiyagenki Box via the project’s official website on May 16 which includes confections by all three companies wrapped in an original furoshiki cloth.
Omiyagenki Box | ¥5,400 (Tax Included)
Comments from the 3 Companies’ Representatives (Translated by MMN)
Hajime Ishimizu (President and CEO at ISHIYA CO., LTD.)
“The Omiyagenki Project is a joint effort between our three companies to show hospitality to our customers whose roots lay in their birth-place, who love their home, and yet who kindly travel to us. Though we cannot travel at this moment in time, we hope that our snacks remind the people of Japan of our great regions.”
Hidefumi Tanaka (President and CEO at KASHO SANZEN.CO.,LTD.)
“This is the season to enjoy the green scenery of the mountains and rivers, the countryside, the ocean that glimmers endlessly, and the sights of Tohoku, while enjoying something tasty. We deliver these feelings to you in a single wrapper with our brand that represents Hokkaido and Kyushu, and the feeling of travelling to these places.”
Shinichiro Akimaru (CEO at MEIGETSUDO CO., LTD.)
“We are unable to travel or go on business trips due to COVID. It’s a time where we have become unable to think about souvenirs. But we want to deliver happiness to the hearts of people in any way we can, and so we hope to give strength and happiness to Japan, even if it’s only a little, with the power of souvenirs from three companies based in Hokkaido, Miyazaki, and Fukuoka.”
Keep up to date with the project’s latest additions at their official website below.
Released: May 16, 2021
First Batch Shipping: Late May 2021
Second Batch Shipping: Early June 2021
Official Website: https://omiyagenki.base.ec/
Sumikko Gurashi x Hokka Hokka Tei Palm Sized Plushie Campaign Launches
The Hokka Hokka Tei x Sumikko Gurashi campaign is returning again this year as part of a celebration to commemorate the 45th anniversary of Hokka Hokka’s first store opening in Soka, Saitama.
Every month, 100 lucky people who are members of the Hokka app have the chance to win a set of five palm-sized Sumikko Gurashi plushies for every Sumikko Gurashi bento they purchase at Hokka Hokka Tei stores in Japan. Each purchase comes with a QR code that can be scanned which will reveal whether they’ve won or not.
Hokka Hokka Tei x Sumikko Gurashi Campaign
Details (Japanese): https://www.hokkahokka-tei.jp/news/2021/20210422.pdf
San-X has revealed the title and key visual for Sumikko Gurashi’s upcoming second feature film. The film is titled Eiga Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko (Sumikko Gurashi The Movie: A Magical Child of the Blue Moonlit Night) and is set to released in Japan this November.
San-X created their corner-dwelling Sumikko Gurashi characters in 2012. Their first feature film, Eiga Sumikko Gurashi: Tobidasu Ehon to Himitsu no Ko (Sumikko Gurashi The Movie: A Popping Picture Book and A Secret Child), was released in Japan back in 2019.
The sequel’s story is set during a blue moonlit night when a peculiar magic is cast on the town where the characters live. The film is being directed by Takahiro Omori (Natsume’s Book of Friends) with screenplay by Reiko Yoshida (K-ON!, Girls und Panzer). Fanworks are returning to animate the sequel.
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Eiga Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko (Sumikko Gurashi The Movie: A Magical Child of the Blue Moonlit Night)
Japanese Title: 映画 すみっコぐらし「青い月夜のまほうのコ」
Release Date: November 2021 (Japan)
Official Website: https://sumikkogurashi-movie.com/
Sumikko Gurashi Cushion Collection Releases to Decorate Your Room
Kotobuki Kougei released a new collection of Sumikko Gurashi cushion from its iebito brand on Friday.
The cushions are part of the “Play Cushion” collection and come in a range of fun colours and with cute designs for making your home and rooms Japanese-kawaii. iebito has been collaboration with Sumikko Gurashi since November 30 last year.
Which pair set do you want the most?
©2021 San-X Co., Ltd. All Rights Reserved.
Sumikko Gurashi Cushion Collection
iebito Online Store: https://iebitoliving.stores.jp/
Running: From March 26, 2021
・SAN-X Online Store: https://shop.san-x.co.jp/sumikko
Running: From March 26, 2021 to April 11, 2021
Official Site: https://peraichi.com/landing_pages/view/kotobukikougei