IKEA Japan Releases Rainbow Collection For Tokyo Rainbow Pride

19.April.2021 | FASHION

IKEA Japan is celebrating the annual LGBTQ+ event Tokyo Rainbow Pride with a colourful new collection of items at stores and online in Japan.

 

Storstomma Bag | ¥129 (Tax Included)

Storstomma Carrier Bag | ¥199 (Tax Included)

Eneby Bluetooth Speakers Front Mesh Cover | ¥999 (Tax Included)

The Storstomma bags are a signature item of IKEA and arrived in an all-new rainbow colour. For every bag sold, 30 yen of each unit will go towards supporting non-profit organisations supporting the LGBTQ+ community.

 

These items will be sold in 33 countries and regions worldwide. Additionally, IKEA Japan has created a virtual rainbow background for video calls and photos which can be used during Tokyo Rainbow Pride. Users are encouraged to post with the Japanese hashtags #おうちでプライド2021 (“Pride at Home 2021”) and #声をあげる世界を変える (“Creating a World With Diverse Voices”) when they upload a photo with the background.

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