BEAMS Japan Gets Involved in Crowdfunding Project to Raise Money For Tohoku Earthquake

21.April.2021 | FASHION

BEAMS Japan has announced its participation in the 3.11 Fukkou ni Yorisou Project on the crowdfunding service READYFOR to help raise money for restoration efforts in places that are still affected by the 2011 Great East Japan Earthquake. The apparel brand has created the Bakabon Family Charity T-Shirt, the proceeds of which will be used as a return to supporters of the project. READYFOR launched the project on April 14, 2021, the proceeds of which will be donated to six groups working to restore Tohoku.

 

 

From the READYFOR Project page

READYFOR launched back in 2011 as Japan’s first crowdfunding service. In the past 10 years, 1,529 crowdfunding pages have been set up for restoration efforts of the Tohoku earthquake, which have brought in over 1 billion yen.

 

The charity tee by BEAMS Japan is available in nine sizes.

RELATED ENTRIES

  • Godzilla x Ed Hardy Collection Stomps Its Way Online

    11.May.2021 | ANIME&GAME / FASHION

    Japanese online retailer ARMA BIANCA is now taking orders for an all-new Gozilla and Ed Hardy collaborative collection. ARMA BIANCA’s concept is to create merchandise that brings about new value by way of collaboration.

    T-Shirt | ¥4,500 (Before Tax)

    The collection includes a t-shirt fusing together the worlds of Godzilla and Ed Hardy. It features standard styling and a silhouette adaptable in many situations.

    Hoodie | ¥6,980 (Before Tax)

    A simple pullover hoodie that can be worn as loungewear or outdoors.

    Tote Bag | ¥3,000 (Before Tax)

    A handy large-sized tote bag with a versatile design.

    Sticker | ¥600 (Before Tax)

    The sticker is made from synthetic paper making it water and weather resistant.

     

    TM & © TOHO CO., LTD.

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

  • BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative

    30.April.2021 | FASHION

    BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.

    The BEAMS vinyl shopping bag has been in circulation since 1986

    The new cotton bag being introduced on May 1, 2021

    BEAMS-original paper water packs

    The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.

     

    BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.

     

    BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.



    Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.

  • Cow Brand Soap x BEAMS Japan Take Over Kotobukiyu Bath House in Tokyo

    30.April.2021 | FASHION / SPOT

    BEAMS Japan and Cow Brand Soap have teamed up to an event titled Sento no Susume 2021 which began on April 23. As part of the event, the two brands have come together at the popular Tokyo-based bath house Kotobukiyu where illustrations for the collaboration drawn by manga artist Mari Yamazaki (Thermae RomaeOlympia Kyklos) has been put up on the outside, inside, and along the walls.

     

    See the illustrations being plastered in the video below.

     

    At the bath house entrance, along the walls, and everywhere else

     

    Fashion shoots are being held at the bath house

     

    Limited-edition merchandise for Sento no Susume 2021

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.



    This year will be the second hosting of the event and invites manga artist Mari Yamazaki on board who has given Kotobukiyu a makeover with her iconic artwork themed on exercise and bathing. Six sports are featured in her drawings for the bath house including basketball, climbing, javelin, surfing, judo, and volleyball.

     

    Have you experienced a Japanese sento before?

  • My Hero Academia T-Shirt Collection Lets Fans Celebrate Their Favourite Characters in Style

    27.April.2021 | ANIME&GAME / FASHION

    Japanese cut and sewn fashion brand GOOD ROCK SPEED has released a new collection of tees inspired by My Hero Academia, Kōhei Horikoshi’s ongoing manga series that’s published in Weekly Shonen Jump. The fifth season of the series’ anime adaptation began airing last month, and a new anime film, My Hero Academia The Movie: World Heroes’ Mission, is slated for release this year.

     

    The collection includes six tees by GOOD ROCK SPEED, a brand known for collaborating with rock bands, films, and more both inside and outside Japan. This however marks its first tie-up with an anime series. The tees feature fashionable designs and are pigment-dyed, giving them a used look. Each features a motif to a different character in the series, which will be instantly-recognisable to My Hero Academia fans, but just stylish t-shirts to others, meaning fans can express their love for the series low-key.

    Izuku Midoriya | ¥4,950 (Tax Included)

    Izuku Midoriya, also known as Deku, is the protagonist of the story who receives his Quirk from All Might. His tee has his signature move written on the front pigmented in a colour reminiscent of the character.

     

    Katsuki Bakugo | ¥4,950 (Tax Included)

    Katsuki Bakugo is Deku’s childhood friend, and Stun Grenade is his iconic explosive super move.

     

    Shoto Todoroki | ¥5,950 (Tax Included)

    Half-Cold Half-Hot is Todoroki’s Quirk, a character whose right side casts ice and left side fire.

     

    All-Might | ¥4,950 (Tax Included)

    All-Might, the symbol of peace.

     

    Endeavour | ¥4,950 (Tax Included)

    Endeavour is a Pro Hero also known as the Fire Hero.

     

    Eraser Head | ¥4,950 (Tax Included)

    Eraser Head is a Pro Hero and the homeroom teacher of U.A. High School’s Class 1-A, Deku and the main gang’s class.

  • Netflix’s Devilman Anime Series Gets Online Virtual Reality Exhibition

    20.April.2021 | ANIME&GAME

    An exhibition centred on the Devilman manga series by Go Nagai, the 1972 Devilman anime adaptation, and Netflix’s 2018 DEVILMAN crybaby anime adaptation, is set to take place on the online exhibition platform Virtual Utopia from April 28 to May 31.

     

    What to look forward to

    *Visuals are of an exhibition still in development

    *Visuals are of an exhibition still in development

     

    A devilish experience split into 11 areas

    Devilman has been entertaining readers and anime-lovers for almost half a decade. The exhibition will depict the comparisons between humans and demons of the series in 11 different areas, each recreating scenes that are sure to be instantly-recognisable to fans.

     

    Main Area: Heart of a Demon / Heart of a Human

    The main portion of the exhibition is split into four areas which fans will find themselves going back to numerous times, and in different orders, giving each visitor their own unique perspectives and interpretations. There’s also a hidden area which can only be accessed by those who have seen the ‘special exhibit.’ There’s also a free-to-enter area with messages from the creators.

     

    Go deeper into the VR Devilman Exhibition with the voice guide
    Forget your usual guides, this exhibition incorporates voiceover guides to walk people through the exhibition. For an extra fee, fans can have Megumi Han, who plays Miki Makimura in DEVILMAN crybaby, and Tomokazu Seki, who for this exhibition is playing Psycho Jenny, guide them through the different areas.

     

    *Visuals are of an exhibition still in development

    Users can download the Virtual Utopia app for free, and the exhibition can be attended even without a VR headset. There will also be talks by the author and other notable people in the industry which can be watched live on YouTube, so anyone can get involved.

     

    Ground Y T-Shirt Collaboration

    The exhibition is also collaborating with Yohji Yamamoto’s fashion brand Ground Y on six original tees.

     

     ©永井豪/ダイナミック企画
    TVアニメ版「デビルマン」©ダイナミック企画・東映アニメ―ション
    DEVILMAN crybaby        ©Go Nagai-Devilman Crybaby Project
    ©VRデビルマン展実行委員会

  • Columbia x SHIPS Drop Outdoor and Streetwear Style T-Shirt Collection

    18.April.2021 | FASHION

    Innovative outdoor-wear brand Columbia and select shop SHIPS have come together to release their new limited-edition RED HILL BUTTE TEE t-shirt collection.

     

    The line-up makes use of Columbia’s Omni-Freeze Zero technology which keeps wearers cool in hot, humid, and sweaty, environments, and Omni-Wick which pulls moisture away from the body so sweat can evaporate quickly. Whether it be for camping or regular everyday use this spring and summer, the collection is a must-have for the hot weather.

    RED HILL BUTTE TEE | ¥6,050 (Tax Included)

    Colours: Black / Beige / Navy

    Sizes: S / M / L

    Embroidery on left of chest

    The design weaves in Columbia’s DNA, taking inspiration from their fishing gear archive.

     

    Back print

    A fusion of nature and the city, paying homage to Portland, Oregon.

     

    OMNI – FREEZE ZERO

  • Japanese Illustrator Mai Yoneyama Releases Limited-Edition T-Shirts

    09.April.2021 | FASHION

    To commemorate her exhibition “EGO” exhibition currently taking place at Anicoremix Gallery in Harajuku, Japanese illustrator Mai Yoneyama has released a collection of limited-edition t-shirts in collaboration with the sneaker brand atmos. The exhibition, which is showcasing many of Yoneyama’s works, is running until April 14.

    Wear Mai Yoneyama’s iconic pop style wherever you go with these limited-edition tees.

  • Geoffrey Bouillot x Masahito Noto Launch Welcome Katsushika Art Project

    07.April.2021 | FASHION / SPOT

    Tokyo-based French artist Geoffrey Bouillot has teamed up with Japanese footballer Masahito Noto to launch the Welcome Katsushika Art Project, an artistic initiative to help promote the Tokyo ward of Katsushika by using it as a tourist spot to exhibit their works throughout the town and developing new collaborative items with traditional Japanese crafts as a crowdfunding return.

     

    Katsushika will be decorated with new artwork that will act as photo spots for tourists and sightseers, and the project will collaborate with professionals throughout the town, all in an effort to help revitalise the tourism and traditional industries of Katsushika which have been affected by COVID-19.

     

    Geoffrey Bouillot

    Geoffrey Bouillot is a French artist based in Tokyo. In 2019, he was featured as a guest artist at Shibamata Art World, an art event held in Shibamata, Tokyo. His monochromic pieces make use of grey-scale painting and combine cubism and minimalism.

     

    Masahito Noto

    Masahito Noto is a Japanese professional footballer and athlete. He is also an artist whose artistic process involves layering paint to create unique pieces.

     

    The project has developed items in collaboration with traditional craftwork companies, such Edo Kiriko glass-cutting with Shimizu Glass and wazarashi hand towels with Tokyo Wazarashi. These will be donated as a return for the crowdfunding that was required to fund this project.

    There will also be an art panel showcased by the local soccer team Nankatsu SC as well as items made in collaboration with businesses such as t-shirts and hoodies by CON±RAD, soccer cleats by BMZ, blueberry brownies with a local eatery, and much more.

  • Popular mascot of Sagami Railway to release exclusive T-shirts

    24.March.2021 | FASHION

    Japanese T-shirt brand OJICO is set to release a new collection of T-shirts in collaboration with Sou-Nyan, the popular mascot of Sagawa Railway in Japan. Preorder of the collection starts from March 20 at OJICO Yokohama Joinus and OJICO online store.

     

    The Line-up

    Sotetsu 12000 series

    Strips 

    Tail 

    Sign 

     

     

    The collection features 4 designs references Sou-nyan’s adorable smile witch captivates everyone’s attention with OJICO’s playful twist. Express your love for Sou-Nyan wearing these exclusive T-shirts and stay stylish.

     

  • A BATHING APE® Releases UNKLE/MO WAX “Original Headz” Collection

    21.March.2021 | FASHION

    BAPE will releases its new A BATHING APE® VS UNKLE/MO WAX “Original Headz” collection in Japan as well as via the brand’s US site on March 20.

     

    The Line-Up

     

    UNKLE BAPE STA™ | ¥28,000 (Before Tax)

    UNKLE X BAPE® TEE | ¥8,000 (Before Tax)

    UNKLE POINTMAN LOGO TEE | ¥8,000 (Before Tax)

    UNKLE POINTMAN LOGO RELAXED CREWNECK | ¥21,000 (Before Tax)

    UNKLE x BAPE® WIDE FULL ZIP HOODIE | ¥34,800 (Before Tax)

    UNKLE MWA CAMO MA-1 | ¥49,800 (Before Tax)

    UNKLE MWA CAMO M-51 HOODIE JACKET | ¥49,800 (Before Tax)

    James Lavelle (UNKLE)

    BAPE describes this collection of sneakers, sweatshirts t-shirts, and more as: “Featuring UNKLE original point men, UNKLE sounds (both by Futura 2000 ) and Psyence fiction logos, original headz slogan and M.W.A (MO WAX ARTS ) camo, which was designed in 1999 by Ben Drury and James Lavelle featuring elements by Futura 2000 (who was collaborating with MO WAX and UNKLE, creating artwork and graphics), inspired by the graphic camouflage trend of the time, the M.W.A camo has become a constant theme throughout MO WAX and Unkle’s identity.”

  • Surreal Yet Kawaii T-Shirts Feature Designs by Qrais

    14.March.2021 | FASHION

    Japanese apparel brand “Design Tshirts Store graniph” have teamed up with mangaka, picture book author, illustrator, and animator Qrais to release a collection of T-shirts.

     

    T-Shirts (3 Designs) | ¥2,750 (Tax Included)

    The collection of three T-shirts feature characters from some of Qrais’s most popular works in all their surreal yet cute glory.

RANKING

  • DAILY
  • MONTHLY

FOLLOW US