BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative
30.April.2021 | FASHION
BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.
The BEAMS vinyl shopping bag has been in circulation since 1986
The new cotton bag being introduced on May 1, 2021
BEAMS-original paper water packs
The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.
BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.
BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.
Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.
BEAMS Cotton Shopping Bags
Release Date: May 1, 2021
Price: ¥550 (Tax Included)
Available: All BEAMS stores in Japan
BEAMS Official Website: https://www.beams.co.jp
Art For Social Change Project Launches in Japan Using Waste to Create Art
29.July.2021 | FASHION
Innovation Design launched its new ‘Art For Social Change’ project at haishop in Shibuya Scramble Square on July 21 which sees artwork made from waste.
According to Japan’s Ministry of the Environment, 42.74 million tonnes of garbage has been thrown out since 2019. That’s the equivalent of around 115 Tokyo Domes, or 918g of waste per person everyday. The waste cannot be exported, and so real action is required to reduce the amount of waste create on the island country of Japan, especially when thinking 20 years down the road.
That’s where haishop comes in. Using caps from detergent, which are actually no longer sold, as well as plastic caps and other materials resulting from waste, it will create a new identity for waste together with consumers in the form of art. Art For Social Change aims to send a message to society to make real transformations in the world through the medium of art.
It’s easy to imagine what happens when creating a product up to its completion, but considering what happens to it after it’s been used is a lot more difficult. Every year, the available capacity at final disposal sites decreases more and more. The important topic at hand is getting everyone in Japan to really treasure the products they buy, to conceive ideas on how to prolong longevity of the things that people purchase, and construct a new society centred on recycling and reusing. And this isn’t just a Japan problem – it’s a global one. That’s the message which Art For Social Change carries.
The only conditions on participating with the project is that you agree with its goal and that you use materials on sale at haishop. Everyone is invited regardless of age or gender.
The artworks in action
4th year students from Nitobe Bunka Elementary & Junior High School used waste materials to create ‘souvenir’ theme products which the children are helping to sell at the shop. The proceeds go back to the school itself while helping teach children about new ways of reusing and recycling.
Souvenirs created by the students of Nitobe Bunka Elementary & Junior High School
Mascara bottles made using caps from detergent bottles
Art For Social Change
Project Launch Date: July 21, 202
Official Website: https://www.innovationdesign.co.jp/
Shiraraso Grand Hotel Announces Traditional Japanese Candle-Making Experience For Guests
As part of the global Sustainable Development Goals (SDGs) project, Shiraraso Grand Hotel is offering a new experience for guests to create shades for warosoku traditional Japanese candles from July 7 to August 31.
Warosoku aren’t made with ordinary wax, they’re produced from plant-derived Japanese wax. Wakayama was once the biggest producer of this wax. Guests at the hotel will ghet to make their own shade decorations for these candles using decorations like the sea, food, hot springs, and panda.
The hotel is also offering free panda bookmarks to those who post a photo of their shade on Instagram, Twitter, or Instagram with the Japanese hashtag #白良荘グランドホテル.
Warosoku Shade Decoration Experience
Running: July 7, 2021 – August 31, 2021
Price: ¥2,000 for one set
Twitter: https://twitter.com/shiraraso_GH (@shiraraso_GH)
Facebook: https://www.facebook.com/shiraraso (@shiraraso)
Official Website: https://shiraraso.co.jp/
These Bangles Are Made From Edo Kiriko Cut Glass Bottles
06.July.2021 | FASHION
GLASS-LAB released their new GLASS-LAB NEW PRODUCT “WA” collection of bangles made from Edo Kiriko cut glass bottles on their official website on July 1.
GLASS-LAB NEW PRODUCT “WA” Sustainable Clear | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable Black | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable White | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable Green | ¥18,370 (Tax Included)
GLASS-LAB was opened by the Shiina family in 1950 in Koto, a city known for the production of Edo Kiriko, a traditional type of Japanese glassware. The owner eventually passed the factory onto his sons. It is now run by Takayuki Shiina who is highly skilled at sandblasting, so much so he can cut glass to a fine 0.09mm.
This new collection was made in collaboration with designer Yukio Fujita of ‘design shop YU.’
GLASS-LAB NEW PRODUCT “WA”
Released: July 1, 2021
Buy Here: https://glasslab.official.ec/
Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening
Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.
Mesh Tote Bags: ¥2,970 Each (Tax Included)
Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)
Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)
Shower Sandals: ¥2,200 Each (Tax Included)
Towels: ¥1,980 Each (Tax Included)
Socks: ¥1,980 Each (Tax Included)
Acrylic Keyrings: ¥1,540 Each (Tax Included)
Dakimakura Hugging Pillow: ¥3,850 (Tax Included)
T-Shirts: ¥2,970 Each (Tax Included)
Pins: ¥300 Each (Tax Included)
Water Bottles: ¥1,650 Each (Tax Included)
The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.
BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.
Ryusenji no Yu Spa Metsä Okata x BEAMS Original Items
Released: June 28, 2021
Buy exclusively at Ryusenji no Yu: https://www.ryusenjinoyu.shop
*Not sold at BEAMS
AMBUSH® Announces Sustainable Outdoor Collaboration Collection
24.June.2021 | FASHION
AMBUSH® is set to release a new outdoors collection in collaboration with the thermal-wear brand STANLEY and YOSHIDA-KABAN’s main brand PORTER on June 25.
AMBUSH® x STANLEY STANLEY BOTTLE 1 – ¥8,580 (Tax Included) / AMBUSH® x STANLEY STANLEY BOTTLE 2 – ¥6,380 (Tax Included)
AMBUSH® x PORTER NYLON CROSSBODY LARGE BAG – ¥52,800 (Tax Included) / NYLON CROSSBODY BAG – ¥42,900 (Tax Included)
AMBUSH® x PORTER NYLON ECO BAG | ¥24,200 (Tax Included)
The AMBUSH® x STANLEY collection features vacuum bottles and flasks. Stylish and simply designed, the “Go Series” bottles are easy to carry around and are perfect for both outdoor and everyday lifestyle. Hang the finger loop of the bottle from your iconic carabiner by AMBUSH®︎ and enjoy it as an accessory to spice up your outfit. The light and slim stainless steel single walled vacuum insulated flask suits scenes like outdoor camping and even at your kitchen at home.
The AMBUSH® x PORTER collection feature three types of bags. They come in two colours: black and blue. The CROSSBODY LARGEBAGs have a pocket on the front just the size for STANLEY Vacuum Bottle to fit in. What seems to be a wallet is a foldable eco bag, which can be used as a tote bag when you unfold it.
The sustainable collections come during a month of environmental awareness in Japan as designated by the Ministry of the Environment. It’s also during a time when outdoor festivals and camping are starting up again in the country, and are also handy for jogging and shopping, in an effort to cut plastic bottles, cups, bags, and so on.
Comment from AMBUSH® founder VERBAL
“For this collaboration, I was interested in how PORTER and STANLEY’s products are easy to use, which matches today’s lifestyle. I actually use STANLEY bottles in my studio and when I order coffee at coffee shops, so this was a collaboration I’m happy to have done. PORTER’s bags are just the right size. I wanted something that was thoroughly made down to the finest details, so I feel new possibilities [from this collection] which focuses on the necessities. PORTER bags are handy for popping outside so I can use them in the day or at night, and STANLEY bottles I use at work and at home <laughs>”
AMBUSH® x PORTER / AMBUSH® x STANLEY
Release Date: June 25, 2021
Available: AMBUSH®WORKSHOP / AMBUSH®WORKSHOP2 / AMBUSH® Hankyu Umeda Pop-Up Store / AMBUSH®WEBSHOP
AMBUSH Official Website: www.ambushdesign.com
Hello Kitty Promotes Messages of Protecting the Earth and the SDGs in Short Movie
A section of Deloitte Tohmatsu Group and FC Imabari’s educational book Watashi, Chikyu (Me, Earth) has been turned into a short movie featuring Hello Kitty. Released on YouTube on Wednesday, the video is aimed at elementary school children to educate them on the Sustainable Development Goals (SDGs), a global initiative to create a sustainable future.
The 9-minute video takes Hello Kitty on a journey through earth’s life from 4.6 billion years ago, animal life on the planet, and the drastic changes that have come about from human activity.
At the end of the video, Hello Kitty has a message for kids: “I wanted to be in this so I can learn about what I can do for our future. I would love for this to get lots of people thinking about what they themselves can do, even if it ends up only being one person.”
#HelloSDGs Special Site: https://www.hellosdgs.com/
World’s First Cardboard Razor Released in Japan by BARBER SAKOTA x Kai
Kai Corporation and BARBER SAKOTA have teamed up to release the ‘world’s first’ cardboard razor. The first 100 people to purchase a BARBER SAKOTA t-shirt or cap at Tsutaya Books Daikanyama in Shibuya between June 15 and July 2 will receive a free one.
Kai Corporation is no stranger to manufacturing grooming products, but this speciality razor comes for those people who want a product that really lets them enjoy the satisfaction of their grooming routine.
The razor was also developed in line with the SDGs, resulting in a more sustainable product that opts for paper instead of plastic. The stylish designs come in various colours with street-style typography that reads ‘KAI.’
Kami Kamisori™ (Paper Razor)
Japanese Product Name: 紙カミソリ™
Available: June 15, 2021 – July 2, 2021
Where: BARBER SAKOTA Pop-Up Shop @ Tsutaya Books Daikanyama
Address: 17-5 Sarugakucho, Shibuya, Tokyo
Opening Hours: 9:00-20:00
Conditions: First 100 people to buy a BARBER SAKOTA t-shirt or cap
Official Website: www.kamikamisori.com
BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo
BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.
A look at just some of the exhibits on display
BEAMS shopping bag from 1977
Shibu-Kaji outfit from late 1980’s
Exhibition-exclusive souvenir merch inspired by vintage BEAMS
This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.
In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.
A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.
Fashion in Japan 1945-2020
Running: June 9, 2021 – September 6, 2021
Venue: The National Art Center, Tokyo
Address: 7-22-2 Roppongi, Minato-ku, Tokyo
Opening Hours: 10:00-18:00 (Until 20:00 on Fridays and Saturdays)
*Last entries 30 minutes before closure
*Exhibition content subject to change
Official Website: https://www.nact.jp/english/exhibitions/2020/fij2020/
Title: Lifestyle Tips: POPEYE & BEAMS
Date: July 3, 2021
Venue: The National Art Center, Tokyo
Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection
09.June.2021 | FASHION
Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)
The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.
Don’t miss out on this special new collection by Shu Uemura.
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
Nike x atmos Release Exclusive Japanese Collection
31.May.2021 | FASHION
atmos teamed up with Nike as part of their ‘Move to Zero’ sustainability project to release a collection of Japan-exclusive colours of the Space Hippie model on Monday.
NIKE SPACE HIPPIE 01 | ¥15,400 (Tax Included)
NIKE SPACE HIPPIE 02 | ¥18,150 (Tax Included)
NIKE SPACE HIPPIE 03 | ¥21,450 (Tax Included)
OVER PRINT T-SHIRT (GUCCIMAZE) | ¥6,600 Each (Tax Included)
OVER PRINT T-SHIRT (COIN PARKING DELIVERY) | ¥6,600 (Tax Included)
OVER PRINT T-SHIRT (BOTANIZE) | ¥6,600 (Tax Included)
Free EMAKE CUSHION to the first 50 people
Space Hippie is Nike’s exploratory footwear collection inspired by life on Mars—where materials are scarce and there is no resupply mission. Created from scraps, or “space junk”, Space Hippie is the result of sustainable practices meeting radical design. The uppers are made from recycled polyester, and soles are a combination of Nike’s impact absorbing material used when making their ZoomX foam and material scraps. The plain shoebox, too, is made from recycled materials.
This new sustainable collection are upcycled designs made in collaboration with atmos, atmos pink, UNDEFEATED, BAI, and X-girl. There’s also a collection of t-shirts which are available on first-come, first-served basis to those who pick up a pair of Space Hippie sneakers. Designs were made by popular graphic artists GUCCIMAZE and COIN PARKING DELIVERY as well as the up-and-coming shop BOTANIZE.
Nike Move to Zero x atmos
Released: May 24, 2021 (Japan Only)
Product Page: https://www.atmos-tokyo.com/lp/space-hippie-lp-top
atmos Official Website: http://www.atmos-tokyo.com
Onitsuka Tiger x Doi Tung Sustainable Sneaker Collection Revealed
24.May.2021 | FASHION
Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.
MEXICO 66 Unisex Model | ¥13,200 (Tax Included)
MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)
SERRANO Unsiex Model | ¥11,000 (Tax Included)
MEXICO 66 Thai Exclusive Model
Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.
The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers .
The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger.
The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.
Onitsuka Tiger x Doi Tung
Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung
Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection
20.May.2021 | FASHION
BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021
Kate Spade New York × BEAMS COUTURE
cherry tote | ¥80,300
bella plaid tote | ¥80,300
american plaid tote | ¥99,000
cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500
furoshiki clutch | ¥16,500
patchwork dress | ¥110,000
The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.
The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.
Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.
Kate Spade New York x BEAMS COUTURE
Release Date: May 27, 2021 @ 11:00am (JST)
Buy in Japan
BEAMS JAPAN: BEAMS JAPAN, BEAMS JAPAN Shibuya, BEAMS JAPAN Kyoto
Kate Spade New York: Ginza, Ginza Mitsukoshi, Roppongi, Lumine Shinjuku, Seibu-Ikebukuro, Isetan Niigata, JR Nagoya Takashimaya, Nagoya Midland Square, Namba Parks, Iwateya)
*Pre-orders opened May 12, 2021
Buy in US
Kate Spade New York stores
Kate Spade New York Online: https://www.katespade.com