Hatsune Miku Features in Pocari Sweat Promotion as Official Ambassador

12.May.2021 | ANIME&GAME / MUSIC

Otsuka Pharmaceutical released a 30-second video titled “Netsunarero” on their official YouTube channel on May 6 announcing Hatsune Miku and members of Leo/need from the Project Sekai Colorful Stage ft. Hatsune Miku mobile game as the official ambassadors for the Japanese sports drink Pocari Sweat.

 

The importance of “Netsunare”

The video stresses the importance of netsunare – sweating in order to get used to the heat during summer. Leading the promoting of this message is Hatsune Miku who is followed by Leo/need, MEIKO, Mirai Akari, Fuji Aoi, and YuNi. The video features the original song Waiting for Clear Weather created by Orangestar for the Project Sekai Colorful Stage ft. Hatsune Miku mobile game. The popular track has been streamed over 1.9 million times as of April 2021.

 

The Character Line-Up

Since December 2019, Otsuka Pharmaceutical has appointed Hatsune Miku, MEIKO, Leo/need, MEIKO, Mirai Akari, Fuji Aoi, YuNi, and other familiar faces as official ambassadors for Pocari Sweat to spread information on how to overcome Japan’s hot summer weather to the world. It is part of the beyond2020 project which Otsuka describes: “With an eye to 2020 and beyond, this cultural program will contribute to the creation of a legacy befitting a maturing society that will make the next generation proud, through Japan’s strength which consists of its local and diverse culture.”

 

Leo/need from Project Sekai Colorful Stage ft. Hatsune Miku

Project Sekai Colorful Stage ft. Hatsune Miku is a mobile game for iOS/Android. The members of Leo/need include guitarist and vocalist Ichika Hoshino, keyboardist Saki Tenma, drummer Honami Mochizuki, and bassist Shino Hinomori. They will release their first single on June 9, 2021.

 

Twitter Campaign

Otsuka Pharmaceutical is also holding a Twitter campaign in Japan as part of the promotion where 200 random people can win a box of seven 500ml Pocari Sweat bottles for cooling down in the summer heat.

 

How to Sign Up

Step 1: Follow Pocari Sweat on Twitter @pocarisweat_jp

Step 2: Retweet or quote any of Pocari Sweat’s posts featuring the hashtag #ネツナレろ (“Netsunarero”)

Running: May 6, 2021 – May 19, 2021 (Japan Only)

Campaign Site: https://pocarisweat.jp/action/pocarimiku/netsunarero/

 

© SEGA / © CP / © CPM / © Mirai Akari Project / © YuNi / © Fuji Aoi

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