Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection

09.June.2021 | FASHION

Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.

 

 

ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)

hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)

petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)

The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.


Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.

 

Don’t miss out on this special new collection by Shu Uemura.

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    23.October.2021 | FASHION

    Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration. 

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    Rich Collection Lineup

     

    1st Collection Lineup

    Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included) 

    Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included) 

    Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included) 

    Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included) 

    Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)

    Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included) 

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    Rock the Party Premium Makeup Box: ¥35,200 (Tax Included) 

    Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included) 

    *Available only at the official online store and Global Flagship Beauty Boutiques

     

    The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone? 

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. L614617

  • Artist Maki Ohkojima Collaborates with UpcycleLino to Create Sustainable Items

    20.October.2021 | FASHION

    Artist Maki Ohkojima is inspired by life and the environment. UpcycleLino is creating completely recyclable products that produce zero waste. It makes sense that these two would collaborate, and their new items ask people to think more about their relationship with nature. With a theme of ‘circulation,’ these items will be on sale at participating shops around Japan and online. 

     

    UpcycleLino × MANDALĀJU Big Band Collared Shirt

    UpcycleLino × MANDALĀJU Sketched Tote Bag

    UpcycleLino × MANDALĀJU Scarf

     

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    People, animals, insects, plants, and all other living things exist in the circle of life, and this is the message conveyed through Maki Ohkojima’s art. What can we do to better coexist with the planet? 

     

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  • Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes

    07.October.2021 | FASHION / FOOD / SPOT

    Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store! 

     

     

    Makeup & Miscellaneous Goods’ Store Products

    Yuzu Oil-blotting Paper

    Yuzu Hand Cream

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    Yuzu Bath Oil

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    Yuzu Parfait

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    Yuzu & Chocolate Shake

    Tea Crepe – Yuzu Tea

    Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.

     

     

    In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.

     

    The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.

     

    Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!

     

  • Shiseido Releases Video for Global “POWER IS YOU” Campaign

    05.October.2021 | FASHION

    Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.

     

    The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.

     

    Comment from Megan Rapinoe

    “Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.” 

     

     

    Conceptual Videeo

     

    The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. 

     

    Comment from Utada Hikaru

    “The source of all power is believing in yourself.

    It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.” 

     

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    Comment from Ursula Corbero

    “Inner beauty comes from positivity.
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  • Hotel New Otani Announces Second PAUL & JOE Collaboration

    17.September.2021 | FASHION / SPOT

    Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022.  The rooms will not be available between December 31 and January 2.

     

    This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.

     

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  • ‘KATE iCON BOX’ Eyeshadow Vending Machine Uses AI to Select Personalized Colors

    16.September.2021 | FASHION

    Makeup brand KATE has produced the KATE iCON BOX, a contemporary digital experience for the New Normal where four personalized eye shadow colors are chosen through AI and released like a vending machine. The technology will be available for a limited time at the Matsumoto Kiyoshi Matsukiyo LAB in the Sagamiono Station Square store. Subsequent installation information can be found on the KATE website.

     

    1. Face Analysis

     

    STEP1. The AI analyses your skin

     

    STEP2. The AI analyses the ratio of your facial features

    2.Analysis Result ~ Customization

     

    3. Enter Your Name ~ Purchase

    The KATE iCON BOX offers a customized four-shade set and protective sheet using KATE eyeshadow. You can then purchase the four eyeshadows at the register and place them in an original ‘The Eye Color’ palette.

     

     

    4. Save & Share

     

    You can save and share your analysis results along with a photo of your original palette.

    The KATE iCON BOX offers an original eyeshadow palette made up of four The Eye Color shades that were chosen just for you, based on an AI facial analysis and KATE’s makeup knowledge. You can also customize the palette to include your favorite color, with a choice of 26 The Eye Color shades, and print your name on the included protective sheet. This fun new experience allows you to use AI to find the colors that suit you while customizing colors to create a palette that suits you!

     

    Find the eyeshadow color that suits you perfectly with the KATE iCON BOX!

  • Girl Group NiziU Named Brand Ambassadors for Visée, Introduce Limited-Edition Eyeshadows

    10.September.2021 | FASHION / MUSIC

    Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.

     

    Visée Glossy Rich Eyes N  – Available in 8 shades + 2 limited edition shades

     

     

    Photo Shoot

     

    「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA

     

    The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.

     

    A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.

     

    An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.

     

    Interview with NiziU

     

    Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?

    Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!

    Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!

     

    Q2. How did you feel after shooting wrapped?

     

    Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!



    Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?


    Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)



    Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?


    Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.

     


    Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?

     

    Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.

     


    Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?

     

    Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.



    Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?

     

    Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!



    Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?

     

    Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.

  • Results of First Japanese Traditional Culture Grand Prix Announced

    09.September.2021 | FASHION / Uncategorized

    With 130 entries submitted from all parts of Japan, the 8 winners of the first Japanese Traditional Culture Grand Prix have finally been announced. The contest was spearheaded by the Japan Traditional Culture Promotion Project, established in May 2020 as a collaborative effort among companies, associations, and local governments to establish a sustainable framework for the continued development of Japanese traditional culture.

     

    Grand Prix Winner: Nakagawa Woodcrafts Hira Studio “Wave” series (left) “YORISIRO” series (right)

     

    The winner of the top prize was Nakagawa Woodcrafts Hira Studio, in which the craftsmen still use a 700-year-old technique to create their famous wooden buckets. These buckets, once used for storing rice and miso, are still used today for a variety of different purposes, from bathing to cooling champagne! In stepping away from their typical works, the Nakagawa Woodcrafts studio created the more freeform “Wave” series, and the name surely fits–each bucket looks too free to have been manmade. The “YORISIRO” series, rather, keeps the natural curvature of the wood. Both are signature pieces of traditional Japanese artisanal culture.

     

     

    Runner-up: Cubism in Calligraphy “Natural Stance,” Atelier Sisyu, Sisyu

     

     

    Excellent Award: Kyo Braided Cords Sanjiku-Kumiori “Kujaku Kouki,” Saiko Ltd., Koichiro Murokado

     

     

    Excellent Award: Structured System “Kumiko Endurance Wall,” Tosa Kumiko Co., Daisuke Iwamoto

     

    Excellence Award: Porcelain “Yuragi” Hiroshi Taruta

     

    Excellence Award: Lacquer Art “Tataeru” Shinsuke Aoki. 

     

     

    Excellent Student Award: Picture Frame “KOZAI” Ryohei Nomura. 

     

     

    Special Award: Rinku, a group of young female craftswomen from the Toukai region

     

    The Japan Traditional Culture Promotion Project began this contest as a way to honor outstanding works from creators around Japan. The jury consists of 18 people from various fields, including Richard Collasse, the Chairman of Chanel LLC, and popular model Kozue Akimoto. A collection of online presentations and interviews with the winners is planned in future events, and the project aims to help these artists continue to work sustainably. The second round of applications will open in November 2021.

     

  • Maybelline Releases Collaboration Video Featuring Singer and Actor Ryo Nishikido

    04.September.2021 | FASHION

    American cosmetics company Maybelline New York has released a special video for the new NYC x TYO collection, featuring brand ambassador Ryo Nishikido.

     

    Since 2020, Ryo Nishikido has been a brand ambassador for Maybelline New York Japan. Continuing to promote the company, this diverse new collection asks customers to express themselves through eye makeup.

     

    Special Collaboration Video


     

    The video is set in a fictional city inspired by New York, with its excitement and sophistication, and Tokyo, with its incredible modernity. The central model is Tina Koyama, who also works as a TV personality and DJ. The project was directed by YUANN, a filmmaker from creative team kidzfrmnowhere, who is active both in Japan and abroad.


    Comment from Ryo Nishikido

    “This is my second year with Maybelline and I’m excited to start this new project! I wanted to build a bridge between this staple New York brand and the Japanese people. With that in mind, I was inspired to create metallic, glitter-filled mascara and eyeliner, partially inspired by Maybelline’s branding. If you happen to see these new products at the store, please pick them up! I want as many people as possible to enjoy them!”

  • Japanese Lifestyle Brand athletia to Launch in UK in October

    04.September.2021 | BUSINESS / FASHION

    Eco-friendly Japanese skincare and lifestyle brand athletia will release its products in the UK market this October. The UK version of the brand’s website, including an e-shop, is planned to be available to consumers on October 6.

     

    athletia was launched by Kao Group’s cosmetics manufacturer e’quipe in February 2020, and prides itself on using only environmentally friendly ingredients, containers, and packaging.

     

    At the time of launch, the company will adopt the DTC model, concentrating on e-commerce and social media in order to show transparency and build trust within the community. During the following year, athletia aims to specifically include other companies’ e-commerce sites in its sales strategy, due to the changes the retail world has experienced due to COVID-19.

     

    European consumers have high standards when it comes to sustainable products, social contributions, and corporate transparency, and athletia is confident it can meet the level of excellence needed for further growth in the region. Using the UK as a foothold, athletia plans to expand to other European countries within three years.

  • The Meguriwa Exhibition to Touch on Sustainability in Japan

    12.August.2021 | FASHION / SPOT

    Meguriwa, a project promoting sustainability in Japan, will hold a two-day market and exhibition on November 12-13, 2021. The venue for the event isn’t a large convention center, but rather an old house forgotten by time in southern Shibuya, surrounded by new development. The space blends traditional Japanese atmosphere with a modern Western style, and promises a sense of nostalgia to all who attend. 

     

     

    The event will bring together a large collection of artwork, products, and materials from creators and companies all over Japan who focus on recycling-centric creation. This includes products made from wood sourced from forest thinning, as well as those using a portion of proceeds to support environmental conservation efforts. In the midst of major societal changes, humans must continue to coexist with natural phenomena like climate change, viruses, and earthquakes. With this in mind, Meguriwa hopes to share their vision of a ‘circular bioeconomy,’ in which mankind doesn’t separate themself from nature, but instead both fears and appreciates it. 

     

    The event is advertised as a place where people can both learn and have fun while considering our impact on nature, and how we can impact the future. An online seminar, ‘The Meguriwa Study Hall,’ will take place each week for a month prior to the event!

     

    This event is for a great cause. Get to know local craftsmen and more about long-term sustainability this November!

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