The globally-beloved Pokemon franchise is celebrating 25 years throughout 2021. Throughout the year, the POKEMON COLORS exhibition has opened in cities throughout Japan, bringing a barrage of bright colors, fantastic art, and Pokemon-themed activities to fans nationwide. As guests move throughout the event space, various projections and images around them change, with popular Pokemon characters popping up and flooding the world around them in color. Now, the POKEMON COLORS exhibition is set to open in Osaka beginning September 30. 

 

Exhibition Preview

 

Concept Video

 

COLORS ROAD

 

COLORS LAKE

 

COLORS FOREST

 

COLORS CITY

 

COLORS CIRCLE

 

Inspired by the more than 800 Pokemon species in the franchise, the POKEMON COLORS project uses sensors placed throughout the event space to track visitors movements, altering the images, music, and lighting accordingly. Meant to be a combination of pop culture and minimalist digital art, it’s an experience like no other. 

 

160 unique goods will be available at the exhibition, from apparel and art pieces to cell phone cases and office supplies. Be sure to check it out if you’re in Osaka this fall!

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.

Pokemon Shirts have become massively popular since their release in 2019. A collaboration between American custom shirt brand Original Stitch and the Pokemon franchise, these customized tops now ship worldwide, and have people showing off their favorite characters in and out of the office. Now, 35 new Pokemon patterns are available, meaning that 135 total Pokemon from the Ruby & Sapphire titles are available. This brings the total amount of patterns available to 386.

 

New Design Preview

 

The creatures from Pokemon Ruby & Sapphire are being released over four installments, each with a specific theme. The theme of this fourth release is ‘Sky,’ and flying Pokemon are being added to the lineup, including Rayquaza, Latias, Latios, and Deoxys.

 

The key visual for the new promotion was created by Shiseido’s top hair and makeup artist Tadashi Harada, and was inspired by the dragon Pokemon Rayquaza.

 

Which Pokemon are looking forward to seeing on a fresh new shirt?

The 9th BT21 Cafe ~Relaxing Holiday~ will be open for a limited time in six venues across Tokyo, Yokohama, Nagoya, Osaka, and Okinawa. If you’re a fan of these adorable LINE FRIENDS, just take a look at the menu items and goods on offer!

 

Main Visual

 

 

The Menu

 

Chicken and Orange Hot Sandwich: ¥1,760 (Tax Included) 

Grilled Vegetable Curry: ¥1,870 (Tax Included)

 

Tandoori Chicken Tacos: ¥1,870 (Tax Included)

Scrambled Eggs with Smoked Bacon: ¥1,870 (Tax Included)

Mug Collection

Combo Meals

Pistachio and Chocolate S’mores: ¥1,540 (Tax Included)

Cinnamon Apple Pie: ¥1,540 (Tax Included)

Maple Lemon German Pancake: ¥1,650 (Tax Included)

Mixed Berry German Pancake: ¥1,650 (Tax Included)

Strawberry Mojito/Kiwi Mojito/Peach Mojito: ¥990 each (Tax Included)

Coffee (Iced/Hot) / Black Tea (Iced/Hot): ¥550 (Tax Included)

 

 

 

Original Merchandise 

 

Pins (Random, 7 designs): ¥660 (Tax Included)

Acrylic Keyrings (7 designs): ¥770 (Tax Included) / Clear Folder: ¥440 (Tax Included)

Stickers (7 designs): ¥770 each (Tax Included) / Placemat (2 designs): ¥1,000 each (Tax Included)

 

Swizzle Stick (7 designs): ¥990 each (Tax Included) / Tote Bag: ¥1,650 (Tax Included)

Canvas Pouch: ¥1,980 (Tax Included) / Mini-towel (7 designs): ¥990 each (Tax Included)

Bandana (2 designs): ¥1,320 each (Tax Included) / Marshmallows: ¥972 (Tax Included)

 

 

Customers who book a table in advance will receive a randomly selected A5-size clear folder and a random clear coaster for each drink ordered.

 

 

 

The first installment of the 9th BT21 Cafe run, ~MY LITTLE BUDDY~, began in July 2021. The menu and goods, based on cute babies and their friends, received rave reviews. 

 

~Relaxing Holiday~ is inspired by summer and being outside with friends. Menu items look like what people may eat while camping, and the original character art features your favorite BT21 characters eating their favorite foods. Various soups and desserts are available in cute souvenir cups, and anything ordered is perfect for posting on social media!

Which menu item looks the most delicious to you? 

 

*Images for reference only. 

 

©BT21

The Daimaru Umeda store in Osaka will house the popular POKÉMON COLORS exhibition beginning on September 30, 2021. The event has been running at the Matsuya Ginza department store in Tokyo since July 22, celebrating the franchise’s 25th anniversary. 

 

COLORS ROAD

 

COLORS LAKE

 

COLORS FOREST

 

COLORS CITY

 

COLORS CIRCLE

 

 

Original Goods

 

Clear Bag with Pouch: ¥3,850 (Tax Included)

Poké Ball iPhone Case for iPhone SE, 7, 8 (8 Colors Available): ¥1,980 (Tax Included)

Art Deli Key Visual: ¥4,400 (Tax Included)

Acrylic Keychain (9 varieties): ¥1,100 Each (Tax Included)

Poké Ball Long Sleeve or Short Sleeve Patterned Shirt / White Short Sleeve Patterned Shirt / Black Long Sleeve Patterned Shirt
Long Sleeve: ¥6,600 (Tax Included) / Short Sleeve: ¥5,500 (Tax Included)

Ballpoint Pens/Mechanical Pencils (8 varieties each): ¥385 Each (Tax Included)

Pikachu Design Pouches – Assorted Pokemon Design Pouches | Small: ¥1,650 Each, Large: ¥3,300 Each (Tax Included)

The POKÉMON COLORS exhibition is a bright and vivid interactive project which welcomes visitors to participate in four activities, along with an art installation. 

 

The COLORS ROAD activity has guests pedaling along on a bicycle, pressing a button on the handlebars to avoid passing Pokémon, while COLORS LAKE offers the chance to fish for some popular creatures. COLORS FOREST involves shaking large inflatable trees to cause nuts to fall and hidden Pokémon to appear. COLORS CITY involves throwing balls at a massive screen in the hopes of startling some adorable monsters into view. 

 

The art installation COLORS CIRCLE fills the room with bright colored lights and sound effects, with Pokémon moving around on 12 monitors displayed in a spherical pattern. The venue itself was designed with a circular theme in mind, with the logo and artwork for the event specially made to fit the simple theme of ‘colors.’ 

 

Special goods will be on sale at the exhibition, so Pokémon fans shouldn’t miss out. Which Pokémon would you like to see? 

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon is a registered trademark of Nintendo, Creatures and Game Freak.

 

Three new Pokémon manhole covers were unveiled in Awaji, Hyogo Prefecture on August 11, as part of the Poké Lid project. The new designs depict the legendary Pokémon Lugia, Bayleef, Aromatisse, and Cloyster. These are the first Poké Lids to be placed in Hyogo. 

 

Including these new additions, the total number of Pokémon-themed manhole covers across Japan is now 201. The project began with the installation of a Eevee manhole cover in Ibusuki City, Kagoshima Prefecture in December 2018. 

 

 

 

Each one features completely original Pokémon art, and going on a pilgrimage to visit each of them has become a popular new fad. The project aims to promote local tourism by using these internationally-loved characters. 

 

 

There are also plans to turn each cover into Pokéstops, used in the popular location-based Pokemon GO smartphone game. 

 

Which Poké Lid would you like to find first? 

 

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.

Pokemon, Pokémon and Pokémon are registered trademarks of Nintendo, Creatures and Game Freak.

 

The Udon Prefecture x Slowpoke collaboration event “Slowpoke Paradise in Kagawa 2021” will be held in Kagawa prefecture between August 10, 2021 and February 28, 2022. Slowpoke will be appearing at various events and feature on local goods throughout the campaign, alongside a multitude of special projects including a photo contest with special prizes.

 

Slowpoke is a popular character from the Pokémon series. Slowpoke’s Japanese name, Yadon, sounds similar to the word udon, plus it’s tail is known to taste sweet, so a special themed Wasanbon candy has been made especially for the event. Kagawa prefecture is currently experiencing a water shortage, adding a deeper meaning to the legend that the rain falls when Slowpoke yawns. 

Slowpoke has officially joined the Udon prefecture PR Team, promoting local products both within Japan and overseas in order to boost regional revitalization efforts.

 

 

Slowpoke is waiting for you at the airport! Get on the Slowpoke Bus!

You can live the Pokémon dream with the new Slowpoke Marugame Airport Limousine Bus. Both the bus exterior and interior feature a Slowpoke design, while the bus is numbered 810 (read as Yadon), making for a fun way to travel between Takamatsu Airport and JR Marugame Station!

 

 

Slowpoke Photo Contest

Take a photo with your favorite Slowpoke plushie or merch to be in with a chance of winning limited Udon Prefecture x Slowpoke original prizes. You can enter by using the competition hashtag.

Check out the official Udon Prefecture Slowpoke Club Twitter (@Udonken_Yadonbu) for more details.

 

 

Slowpoke Collaboration Goods

 

Slowpoke’s Island Light ¥700 (Tax Included)

Slowpoke Wasanbon ¥594 (Tax Included)

 

Kagawa Prefecture and Slowpoke collaboration goods are now available to purchase! You can find them at the Kagawa Ritsurin’an Gift Shop, Shikoku Shop 88, and a selection of other local stores.

 

Slowpoke Collaboration Menu

Fried Slowpoke ¥220 (Tax Included)

 

For the duration of Slowpoke Paradise in Kagawa 2021, you can find fried Slowpoke in a variety of local stores. Store details are available on the event website.

 

You’ve gotta catch all of the Slowpoke goodies next time you visit Kagawa!

 

 

©2021 Pokémon. ©1995-2021 Nintendo / Creatures Inc. / GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

THUNDERBOLT PROJECT, a joint project between Fujiwara Hiroshi and POKÉMON, will be opening a pop up store at Shinsaibashi PARCO between August 11 and 22, 2021.

 

The project started in 2018 and has gained international popularity, hosting events in New York, Ginza, Shibuya, Beijing, Shanghai, and Taipei.

The pop up store will be opening in Tokyo, Sendai, Kanagawa, Nagoya, and Hiroshima from August 7, while the Shinsaibashi PARCO store will open on August 11.

 

 

The pop up store line-up features Piplup, a Pokémon beloved by all.

 

Alongside apparel and miscellaneous goods, you will be able to purchase limited handmade popsicles from Hokkyoku, a long-established Kansai-based store that opened in 1945. The popsicle packaging will feature a special THUNDERBOLT PROJECT design, with 3 flavors to choose from; Milk, orange, and azuki. 

 

Check out the official Instagram (@tb_project) for the full lineup.

 

©2021 Pokémon.　©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Cosmos Hotel Management have announced a new Pokémon Room option at APARTMENT HOTEL MINIMARU, complete with special Pokèmon original recipes. APARTMENT HOTEL MINIMARU is a hotel service that offers spacious rooms and kitchen spaces, ideal for families and large groups.

You can make lasting summer memories as you cook adorable themed meals as a family in their incredible new Pokémon themed room.

 

Original Recipe (preview)

 

The dining and sleeping areas of the impressive new room are covered in Pokéball motifs, while the cute Pokémon appear to be playing hide and seek throughout the wallpaper. You’ll be greeted by a giant Snorlax plushie on the bed and have your food served on Pokèmon themed plates and cups – Perfect for Pokèmon lovers! The room will be available at MINIMARU in Tokyo, Kyoto, and Osaka.

 

Following their Pokémon Card Game Sword & Shield / Family Pokémon Card Game free summer vacation project, MINIMARU have prepared several original recipes for guests of the new Pokémon Room. Try making some cute Pokémon dishes and desserts in the kitchen for yourself, with recipes including Pikachu Omurice and more!

The Pokémon Room offers 7 special dinner and snack recipes for parents and children to make during their stay. The ingredients are easily obtained at the local supermarkets and cooked in the kitchen space. You can even share your handmade masterpiece on social media using the hashtag #ポケモンルームレシピ (pokémonroomrecipe).

 

 

 

©2021 Pokémon. ©1995-2021 Nintendo / Creatures Inc. / GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

Matsuya Ginza opened its POKÉMON COLORS exhibition on July 22 which is set to run until August 11. The event is a kaleidoscope of bright colours and shapes of Pokémon and Pokémon motifs, with four activities and one installation to enjoy, as well as 160 original pieces of merchandise for fans to buy.

Logo mark

Art Deli Key Visual | ¥4,400

Pikachu Design Pouches – Assorted Pokémon Design Pouches | Small: ¥1,650 Each, Large ¥3,300 Each

Get your hands on a range of vivid and stylish Pokémon items, take photos at the many different photo spots dotted around the event, and learn the latest news about the Pokémon franchise.

Indigo dye art piece

Dangling from the first floor atrium is a 20-meter Pokémon art piece made by the dye group BUAISOU who used the traditional Japanese art of indigo dyeing to create it.

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

 

Key Coffee has recreated its coffee from 1920’s when the cafe chain first opened. Named the Yokohama 1920 Founding Blend, the coffee was released on July 20 and will be available at their 54 branches up and down Japan until August 24, the same date when the coffee shop first opened.

Yokohama 1920 Founding Blend

A picture of Key Coffee’s Yokohama branch in 1936 when it was known as Kimura Coffee

Retro Showa-style espresso con panna

Milk Brûlée

Yokohama 1920 Founding Blend recreates the same flavour of coffee that the cafe served in 1920 when it first opened in Yokohama, an area bustling with restaurants serving both Asian and Western cuisine. It uses Brazilian coffee beans at its base, a type which was circulated a lot at the time. It has a distinct sweet fragrance and goes well with milk and sugar.

 

Back them, coffee was a commodity yearned for by the people of Japan. After releasing their hit coffee syrup in 1921, Key Coffee began serving coffee in a way that was simple, tasty, and accessible to everyone such as drip coffee and their Noi coffee-making series. In the 1930’s their products began to line the shelves of department stores as they began to develop as a spearhead for the emergence of coffee culture in Japan. They also began selling TOARCO TORAJA in 1978, a highly-regarded premium coffee. Today, the chain continues to be a hub for coffee lovers, and is creating new coffees and techniques.

 

Japan has been a boom in junkissa in recent years, a classic cafe which blends the atmosphere of the Meiji and Showa periods. Key Coffee is showcasing two coffees on their recipe page which capture this flair including an espresso con panna and milk brûlée.

Pokémon’s official baby brand monpoké revealed their 2021 AUTUMN/WINTER LOOKBOOK’ on their official website. First launched in July 2019, this month sees the release of some special new items, including the brand’s first Eevee designs, in celebration of its 2nd anniversary.

 

2nd Anniversary Line-Up

Introducing the “monpoké Collection” by Asics, a Pikachu themed line-up that comes part of their children’s shoe series SUKU². Pre-sales for the footwear opened on Asics’ online store on July 8 with general sales set to roll out on July 17 at Asics Kids Ginza, Asics Kids Grand Front Osaka, select Asics Walking branches, select shoe shops, and elsewhere in Japan.

Plus2do, an organic cotton clothing brand, has released a new line of haramaki with cute embroidery that are great for babies who get cold tummies. Made from high quality organic cotton, the haramaki are all carefully crafted by artisans, and will roll out at Plus2do and elsewhere from July 29.

Inujirushi Honpo is offering a range of apparel and gifts for babies aged from birth to 12 months such as an apron suit, birth preparation set, maternity notebook case, and more. They will be released at department stores, including Takashimaya Osaka Store from July 14-20 and at Takashimaya Yokohama Store from July 21-August 3.

Takihiyo is releasing a line-up of clothing items for children aged 1-3 such as caps, outerwear, pants, pouches, and more at specialist stores from July 29.

 

Other items will also enter the collection in August such as Eevee plush toys from Sekiguchi, wooden rattles from Kawada, and more.

More details on the product will be released on the official Pokémon Japan homepage and Twitter in the lead up the releases.

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.

Seven new Pokémon manhole covers were laid in Hokkaido on July 7 as part of the Poké Lid project to place Pokémon-design manhole covers across the country. The new designs include Alola Vulpix, Togekiss, Bewear, Ditto, Combusken, and more, which were placed in Hakodate, Otaru, Nemuro, Noboribetsu, Hombetsu, Rikubetsu, and Nakashibetsu.

アローラロコンとロコンと「ポケふた」

Hokkaido is now home to 26 Poké Lids

All of the Poké Lids placed across Japan feature completely original Pokémon designs making each individual one the only one in the world. The Pokémon Company is also working to make each one of them PokéStops for Pokémon GO.

 

Appointed in November 2018 as the leader and deputy leader of the “Hokkaido Aficionado Expedition,” Alolan Vulpix and Vulpix have been promoting Hokkaido in their respective capacities. Alolan Vulpix is known as the Fox Pokémon and thrives in snow mountains. It was chosen to promote Hokkaido, one of Japan’s snowiest regions.

 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。