Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan. 

Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!

Pocky on the Rocks in the 1970s

Pocky on the Rocks Today

Collaboration with 5 Cafes in Tokyo and Kansai

Cafe Roman – Takadanobaba, Tokyo

Cream Soda

Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda

DORSIA – Sannomiya, Kobe
Heart Strawberry Milk

Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice

Poem Cafe – Motomachi, Kobe
Lemon Squash

Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!

Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.

You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks? 

Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

Otabe, one of the most popular sweets souvenir shops in Kyoto, Otabe, is known for its delicious matcha and mini-desserts. Starting May 12, the company has released nine uniquely packaged sweets inspired by Demon Slayer: Kimetsu no Yaiba. The limited-edition packaging will feature popular characters from the series. Previously, the company released matcha cakes for the crossover–this time, fans can enjoy choco-an flavor!

Demon Slayer: Kimetsu no Yaiba Choco-an

Demon Slayer: Kimetsu no Yaiba Matcha

Demon Slayer: Kimetsu no Yaiba Otabe (with Original Sticker)

Original Sticker: 15 varieties, 1 given at random

Focusing on the hashira from the series, fans will want to be on the lookout for their favorite character. These sweets can be bought at select stations in the Kyoto and Osaka area, major Kyoto tourist attractions, and online. In addition, matcha flavored treats will also be on sale featuring Tanjiro Kamado, Nezuko Kamado, Zenitsu Agatsuma, Hashibira Inosuke, Kagaya Ubuyashiki, and Muzan Kibutsuji.

©吾峠呼世晴／集英社・アニプレックス・ufotable

Those passing through Gotanda Station in Tokyo might want to keep an eye out for some tasty treats on sale for a limited time. Patisserie Giraud has opened a limited-time pop-up location inside the aptly-named shop Have You Eaten This Before? The pop-up will be open until May 31, 2022.

Have You Eaten This Before? features a rotating selection of products perfect as gifts, souvenirs, or as a treat for yourself. Along with six cakes made to look just like fruits, a selection of other baked goods will also be available.

Lineup

Strawberry

Orange

Lemon

Red Apple

Green Apple

Melon

While it might be difficult to eat these beautiful cakes, you’ll never forget the way the juice-filled mousse and crispy pastry fill your mouth. Which one would you like to bring home?

Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!

Happy Festival Heart Mousse

Joyful Pink Cake / Lime & Raspberry

Fluffy and Crunchy Mango Pavlova

Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.

Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!

Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, is being featured in an adorable new collection! Items in the Moon Pastel collection are now available to preorder at the Asunaro Online Store and the yoshikitty Online Shop.

Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. These new plushies were inspired by YOSHIKI’s hairstyle when he first debuted and his classic purple eyeshadow.

Since the character’s creation, over 10 different designs have been released. The Pastel Moon Series is a first, showing a different side to the usual grungy rock ‘n roll vibe. No one expected a fluffy unicorn yoshikitty with such soft colors!

Medium Plush : ¥5,800 (Tax Included) / Large Plushie: ¥8,800 (Tax Included)

Colorful Charm (Chain not included) : ¥1,100 (Tax Included)

The collection includes two plush toys, a mascot keychain, a colorful charm, and two reusable bags. Will you be snagging anything?

ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L630897   

ⓒ 2022 Japan Music Agency Co., Ltd.

Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, now has an online shop!

Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. The character’s first goods collection sold out immediately, with additional items also selling out online the same day. Yoshikitty’s popularity isn’t limited only to Japan, with global fans also anxious to snag some of this sought-after merchandise.

Since 2015, Yoshikitty has been nominated for the Sanrio Character Awards, rising in popularity year after year and keeping up with other beloved Sanrio personalities.

To commemorate the eighth consecutive year of her appearance in the Sanrio Character Awards, the Yoshikitty Online Shop has opened its doors. Fans can now purchase a number of exclusive items whenever they please!

Opening Announcement Video

https://www.youtube.com/watch?v=YFDArLVYAuw

Pouch (3 colors: Purple, Red, Blue): ¥2,600 each (Tax Included)

Cushion (3 colors: Purple, Red, Gray):  ¥4,400 each (Tax Included)

To celebrate the shop’s opening, a new collection of lace goods is on sale now, featuring the character alongside roses and musical notes in elegant black lace. Items available include pouches, tote bags, and plenty of other goods perfect for both everyday use and formal occasions.

©️ 2022 SANRIO CO., LTD. APPROVAL NO.L630057    

©️ 2022 Japan Music Agency Co., Ltd.

Pearl Lady, a tapioca and crepe specialty shop, will begin selling a special crepe inspired by the Sanrio character Cogimyun starting April 8, 2022! These gorgeous treats will be available at participating Pearl Lady locations while supplies last.

Cogimyun’s Sparkling Strawberry Crepe

Cogimyun’s Sparkling Strawberry Crepe, topped with a Cogimyun cookie, includes sweet and sour strawberry cream. 

The dough, made with tapioca flour, offers a slightly chewy texture with a rich milk and butter flavor. Customers will also receive a special sticker as a purchase bonus. Be sure to enjoy the new Cinnamoroll drink available at Pearl Lady’s sister shop CHABAR!

CHABAR x Cinnamoroll Collaboration Drink

Bandai’s Japanese confectionary project Tabemas has been transforming popular characters into tasty treats for years. Starting April 5, over 16,600 FamilyMart stores nationwide will offer sweets inspired by illustrator nagano’s popular characters Chiikawa and Usagi!

This is the first time these characters have been featured in the Tabemas series. Fans can grab Chiikawa with sparking eyes or smiling with red cheeks, a sparkly-eyed Usagi, and the adorable cat Hachiware. It will be difficult to eat something so painfully cute, but each is sure to taste delicious! The Chiikawa sweets are milk and custard flavored, Usagi is sweetened with caramel, and Hachiware offers the taste of strawberry milk. 

(C)nagano / chiikawa committee

Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022. 

Strawberry Matcha Parfait

The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.

Matcha and Berry Mascarpone Parfait

The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.

McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’

McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe! 

Strawberry Uji Matcha Frappe: ¥490

The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.

Uji Matcha Mont Blanc Tart: ¥390

The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.

How would you like to enjoy these treats beneath the cherry trees?

Sanrio has announced the Hello Kitty SDG series of products, scheduled to release on March 25, 2022. The designs for the series were developed in collaboration with the United Nations with the aim of spreading knowledge about Sustainable Development Goals (SDGs) throughout the world. These items will be available at Sanrio stores, in department stores, and online.

The Hello Kitty SDGs series features a lineup of goods made from environmentally friendly materials. These items are perfect for daily use, and all were designed to raise awareness of SDGs and the global environment with Hello Kitty in the office, at school, and at home.

Merchandise at a Glance

Tote Bag: ¥2,750

Each Tote Bag is made of 100% organic cotton canvas.

Clear Folder: ¥594

Made of recycled polypropylene.

Mug: ¥1,980

Each mug is made of recyclable materials.

Neck Strap: ¥1,980

Recycled PET bottles were used to create this product.

In September 2018, Hello Kitty launched her own YouTube channel to promote peace and harmony around the world.

As of March 16, Hello Kitty has uploaded 27 videos, so be sure to watch them all!

©‘21、’22 SANRIO　著作（株）サンリオ