Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills

21.September.2021 | FASHION

Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!

 

From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale. 

 

When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii. 

 

Mori Art Museum Shop

Stickers: ¥550 – ¥2,860 (Tax Included)

 Inner Voyage T-Shirt: ¥7,480 (Tax Included)

Microcosmos -Tattoo Pink & Me-   

 

Sebastian Masuda & 6%DOKIDOKI 19952021

Mesh Top:  ¥10,450 (Tax Included)

Long Sleeve T-Shirt: ¥8,250 (Tax Included)

DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)

 

Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo

 

The Sebastian Masuda & 6%DOKIDOKI 19952021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand. 

 

2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits? 

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  • Masuda Sebastian is Spreading KAWAII Culture with these Commemorative Events

    01.October.2021 | FASHION / SPOT

    Artist Masuda Sebastian, a leading figure in Japan’s KAWAII culture, is celebrating his 30th year of activities this year. His works express KAWAII from a variety of perspectives, taking the world by storm and creating a new KAWAII culture with new values. His store 6%DOKIDOKI opened in Harajuku in 1995, and Masuda has since been working as an art director, spreading KAWAII culture throughout Japan and across the world. 

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    Be sure to check out these unmissable events and exhibitions!

     

     

     

    【SPOT】Masuda Sebastian and 6%DOKIDOKI 1995→2021

    Duration: Until October 3 2021

     

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    Details: https://www.moshimoshi-nippon.jp/ja/498415

     

     

     

    【SPOT】MORI ART MUSEUM – Masuda Sebastian Pop Up Store

    Duration: Until October 17 2021

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    Duration: October 31 2021 

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    Details: https://www.moshimoshi-nippon.jp/ja/492445 

     

     

     

    【SPOT】Yes, Kawaii Is Art

    Duration: November 12 ~ November 21 (closed Monday,  Tuesday, Wednesday) 

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    Details: https://www.moshimoshi-nippon.jp/503083

     

     

     

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    TEXT:Natalie(MOSHI MOSHI NIPPON)

  • Masuda Sebastian Exhibition “Yes, Kawaii is Art’ Held in Kitakagaya, Osaka’s City of Art

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    Artist Masuda Sebastian will be holding the ‘Yes, Kawaii is Art’ exhibition in Osaka and Kyoto. The exhibition will be starting in Kitakagaya, Osaka’s City of Art, held between October 30 and November 30.

     

    The exhibition explores the current state of ‘Kawaii,’ a keyword which has influenced the world, along with a selection of Masuda Sebastian’s works.

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    Special Focus

     

    Venue 1: Japan’s First Colorful Room Exhibition

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    The piece was first released in 2014 and was created as a self-portrait representing the seven deadly sins. Following its first exhibition in Chelsea, New York, it has since been exhibited in Florida’s Young at Art Museum, Milano’s Milano Salone, Amsterdam’s Tropenmuseum, and Antwerp’s Museum aan de Stroon. This will be the first exhibition of this work in Japan.

     

     

    Second Venue: An Experience Based on the Artist’s Memories

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    Venue Three: Harajuku’s Famous World Time Clock is Revived in Two New Forms

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    The Tokyo exhibition was expected to open in September 2021 but was postponed due to Covid-19. Details for the new exhibition dates will be announced in the future. 

     

    “I want to see the future of Kawaii. That is why I cannot stop creating; that is what drives me.” – Masuda Sebastian. 

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    Aki Yashiro Best Hits 8 album jacket

    Booklet

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    Limited-edition 2G T-shirt: ¥7,500 (M/L sizes available)

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    Aki Kannon, one of the more famous deco-trucks, will be parked on the first floor Park Avenue side of Shibuya PARCO for a limited time, from September 24-26. 

  • Basketball Culture Space TOKYO 23 Reopens on Cat Street in Harajuku

    18.September.2021 | FASHION

    TOKYO 23, a shop promoting basketball culture, is set to reopen as a large-scale shop in Harajuku on September 18, 2021. 

     

    TOKYO 23 x JUN INOUE TEE (Black/White): ¥5,500 each (Tax Included)

     

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  • ‘Masuda Sebastian and 6%DOKIDOKI 1995→2021’ Limited Shop to Open in Shibuya PARCO

    15.September.2021 | FASHION / SPOT

    The ‘Sebastian Masuda and 6%DOKIDOKI’ limited shop will be opening in the Shibuya PARCO 4F ‘Hobonichi Karucha-n’ section between September 17 and October 3 2021 to mark 26 years since the opening of Harajuku store 6%DOKIDOKI.

     

    The brand formerly opened a store in Shibuya PARCO Quattro in 1998 and held a pop-up store in 2011. Now, for the first time in 10 years, 6%DOKIDOKI is coming back to Shibuya PARCO, selling the latest fashion items while reprinted posters featuring designs from the 90’s will be available for pre-sale.

     

    The shop will also exhibit photographs from the store opening and pages from old catalogs, along with product design artwork. This exhibition will allow you to experience the colorful and powerful evolution of “Kawaii” from the 90’s to the current day.

     

    Experience “Sebastian Masuda and 6% DOKIDOKI”, the leader of KAWAII culture, at the “Almost Nichi Karchan”, a cultural information center that introduces Tokyo’s recommendations such as exhibitions, movies, plays, and music.

     

    Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.

     

    Comment from Sebastian Masuda

    “In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”

     

     

    An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!

  • French Artist Jean Jullien Provides Main Visual for Shibuya PARCO Art Week 2021

    10.September.2021 | FASHION / SPOT

    Last year’s Shibuya PARCO Art Week was met with incredible fanfare, and the 2021 event is now set to begin on September 17! This year, acclaimed French artist Jean Jullien is in charge of the main visual for the showing.

     

    The exhibition will be held at NANZUKA 2G, located on the 2nd floor of Shibuya PARCO, as well as within the PARCO MUSEUM TOKYO on the 4th floor.

     

     

    Shibuya PARCO Art Week 2021 Features

     

    Martin Margiela: In His Own Words

    © 2019 Reiner Holzemer Film – RTBF – Aminata Productions

     

     

    #HotelKawashima

     

     

    Kensaku Kakimoto Exhibition ‘Devoting Time’ Collaboration with Luke Bubb, Piotr Stopniak

     

    mono100 x Natsuki Kurachi POP UP

     

     

    Nori Okawa Solo Exhibition ‘Good Boy, More Drunk’

     

     

    Hikaru Ichijo Exhibition ‘CHIDORI ASHI,’ with a motif of ‘people who are carried away by alcohol’

     

     

    Mariko Enomoto Solo Exhibition ‘Moments,’ depicting the fluctuations of daily life

     

     

    Emi Ozaku Solo Exhibition ‘Good something for you’

     

     

    Exhibition of Tetsuji Aoyama’s works, ‘21XX A Future Odyssey ~Someday in a Hundred Years~

     

     

    Exclusive collaboration products by VOILLD x FACE on sale

     

     

    Shun Komiyama Photo Exhibition ‘The Wind Responds,’ by MIDORI.so Gallery

     

     

    A group exhibition ‘’ DONOKO? ‘’ Portrait series Curated by TOKYO URBAN ART

     

     

    “Welcome back to your “Home Position” – Selecting art for the interior based on ‘likes’



    At ‘WHITE CINE QUINTO’ on the 8th floor of Shibuya PARCO, visitors can see a powerful documentary film about Martin Margiela, Martin Margiela: In His Own Words. Also on the 8th floor, a hands-on exhibition titled #HotelKawashima will feature Akira Kawashima of the comedy duo Kirin becoming the manager of a hotel. The comedian’s voice will also be used for the in-house announcements throughout Shibuya PARCO.

     

    An ART PASSPORT, distributed by the gallery and other stores throughout the complex, contains plenty of information about the events throughout the museum, as well as exclusive special offers. Be sure not to miss the interview with Jean Jullien!

     

     

     

     

    Jean Jullien Exhibition「PAPER PEOPLE」/「POCKET PARENTS」

    ©Jean Jullien Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

     

     

    Jean Jullien’s solo exhibition “PAPER PEOPLE,” curated by NANZUKA, will be held at the PARCO MUSEUM TOKYO on the 4th floor, and will depict the creative process of the artist through the medium of paper. Jullien, who has a deep knowledge and love of Japanese manga culture, is sure to bring some charm and comedy to the showing, as is typical of his style. The artist, from Brittany in France, has always been inspired by Japan, and also by the natural beauty of his homeland. Each of the nearly 50 works in the exhibition were created during the Coronavirus pandemic, and 25 special screen prints will be on sale via lottery, both at the event and online.

     

    In the “POCKET PARENTS” exhibition at NANZUKA 2G on the 2nd floor of the complex, Jullien’s upbringing and experiences as a parent are expressed in a hilarious story about aging and responsibility. Compared to “PAPER PEOPLE,” this offers a different perspective from the artist, which visitors can learn more about in his interview.

  • American Tech Accessory Store CASETiFY Opens Shibuya PARCO Location

    06.September.2021 | FASHION / SPOT

    Los Angeles-based lifestyle brand CASETiFY has become globally popular for their smartphone cases and Apple Watch bands. Celebrities and influencers around Japan and abroad have caused an explosion of interest around the world, and now, the first East Japan CASETiFY shop, named CASETiFY STUDIO, is set to open in Shibuya PARCO on September 10, 2021.

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    Products at CASETiFY aren’t only for the newest phones. There’s something for everyone, including drop-proof cases, ultra-protective cases, water bottles, and AirPods cases in new colors. After opening, a number of new collaborations and cases for the newest iPhone will be available as well, so keep an eye out!

     

    A special display within the store will allow customers to experience first-hand the sustainability of all CASETiFY products, with many being compostable and biodegradable. A new three-layer protective mask will also be available, which uses recycled materials for its packaging.

     

    The Shibuya PARCO location will follow in the footsteps of the LUCUA Osaka store, by implementing the RECASETiFY initiative. This aims to reduce plastic waste by transforming used cases into new products. Those who return cases to the store will receive 15 percent off their next purchase.

     

    What kind of case would you like to create at this new location?

     

  • Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku

    03.September.2021 | FOOD / SPOT

    Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.

     

     

    Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology

     

    The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space! 

    Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers. 

     

    Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!

     

  • Adorable Halloween Dessert Buffet to be Served at Conrad Osaka

    02.September.2021 | FOOD / SPOT

    Hotel Conrad and Sebastian Masuda, known worldwide for his ‘kawaii’ works, are collaborating for the second year for a scrumptious Halloween event. Titled OWNER OF A COLORFUL HEART Halloween Sweets Buffet, the tasty treats will be available starting September 2. The buffet was held in Tokyo last year, but is moving to Osaka for 2021.

     

    Guests can enjoy a variety of colorful Halloween sweets, created by Executive Pastry Chef Jimmy Boulet and supervised by Sebastian Masuda!

     

     

    OWNER OF A COLORFUL HEART」Halloween Sweets Buffet

    Sweet Potato Mille-feuille

    Orange Cupcake with Cassis Chantilly Cream

    Spider Mousse Cake

    Caramel and Persimmon Bellini

    Crash the Halloween

    Colorful Palette

    Galaxy

    Daisy Celebration

    Halloween Caterpillar

    Playful Macaroon

    Blueberry Mousse and Fig Compote with Sesame Pralines

    Black Cardamom Chocolate and Pear

    Colorful Curries & Stews

     

     

    The buffet tables are decorated with dark purple tones and welcome guests with Bouley’s playful collection of sweets. His iconic mille-feuille uses ample amounts of cream and purple yams, with a chocolate spider web on top. The spider mousse cake, with its gentle shortcake-like texture and unusual combination of coffee and mango, is sure to surprise. Each treat uses autumn ingredients, and will surely have guests enjoying Halloween to the fullest.

     

    Though the sweets buffet is sure to be filling enough, Conrad Osaka also serves a variety of savory items. For this event, five different colorful curries and stews from India, Thailand, and Hungary will be available. Along with naan bread, diners can sample Udon, French baguettes, rice crackers, waffles, and countless other goodies.

     

    Anyone who comes to the event dressed in Halloween attire can post a photo with the hashtag #ownerofacolorfullheart on Instagram to receive a free glass of sparkling wine. A photo booth will also be on site, and guests can take pictures with some of Sebastian Masuda’s most popular works.

     

    Which goodies would you be picking up from the buffet?

     

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

    One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

     

    Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

    Comment from Aoi Shouta / Audio Guide

     

    “I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

    Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

     

    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

    Collaboration Menu & Photo Spot

    Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

    Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

     

    The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

    Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

     

    Seasonal afternoon tea will be available during each special event period.

     

    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

    Original Merchandise

    Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

     

    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

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