Virtual Model imma Becomes New Pinkoi Campaign Character, Web Commercial Released

21.September.2021 | FASHION

Taiwan-based e-commerce platform Pinkoi, one of Asia’s largest, is celebrating its 10th anniversary with a special project! Virtual model imma is the face of the campaign as a character named ‘Pin Tripper,’ and a new web commercial featuring the personality along with a song written by popular artist Daoko is now available! In addition, the newest issue of the web magazine ‘Pinkoi Zine’ is also available on the official Pinkoi website, featuring a tour of unique items from cities around Asia in the style of a travel report. 

For the campaign, the Pantone Color Institute defined Pinkoi’s two corporate brand colors, ‘Pinkoi Navy’ and ‘Pinkoi Salmon Pink.’ Japanese illustrator Noritake then designed the Pinkoi x Noritake Limited Collaboration line of goods using these unique shades. These will only be available for a short time, so be sure to snag some while you can!

 

Comments


imma

“Pinkoi is fun to use, because it allows you to find trendy items from cities all over Asia. I found lots of items I don’t come across very often, and items that made me feel as though I were travelling around the continent. (laugh) I hope that you’ll enjoy the new web commercial and the special ‘Pin Trip Report’ in the newest Pinkoi Zine issue! And, of course, enjoy shopping at Pinkoi too.



Daoko

For this campaign, I was able to create a new song with trackmaker Yohji Igarahi. The theme was ‘sense of speed.’ I think I was able to express my identity as a rapper, while also maintaining the important image of neon lights shining at night. My impression of Pinkoi is that it has a huge variety of products not available on typical Japanese sites, and as someone who loves online shopping, I was super excited to work with them!

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