Hotel New Otani Announces Second PAUL & JOE Collaboration
Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022. The rooms will not be available between December 31 and January 2.
This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.
The pink and ivory room features the brand’s icon; Designer Sophie’s beloved cats, Nunet and Gypsy. The decorations also feature Crisantemo flower motifs.
Not only is the wallpaper covered in PAUL & JOE motifs, but even the smaller pieces such as cushions, curling irons, and brushes are themed too. In addition, to celebrate the festive season, the room will include a special Christmas tree, allowing you to enjoy a special Christmas with somebody special, sharing a view of Tokyo Tower.
The second round of cosmetics is focused on the 2021 CHRISTMAS COLLECTION. The ‘Lipstick Treatment’ features adorable cats wearing Santa hats, while the ‘Lipstick Limited’ comes in a luxurious Christmas red – and also features cats in hats! Plus, the new ‘Wrapping Hand Cream’ will wrap your hands in a fresh moisturising texture. In addition, the best-selling ‘Moisturizing Foundation Primer,’ which was renewed on September 1, and the P&J skincare selection (oil, lotion, cleansing), each must-haves for the upcoming dry season, have been miniaturized into take-home samples in a limited edition pouch, especially for hotel customers.
Alongside the limited cosmetic samples, there will be matching pajamas and slippers available for purchase and take home, with a that will take you even deeper into the PAUL & JOE world. While these cat-and-floral print PJs are perfect for a girls-only gathering, a men’s line has also been released due to popular demand, ideal for spending a romantic Christmas in matching pajamas.
Why not spend a wonderful Christmas in this PAUL & JOE room?
PAUL & JOE Room ~Christmas~
Friday & Saturday Rooms: September 14 2021~
Weekday & Sunday Rooms: Late October 2021
Room Duration: December 1 2021 ~ January 4 2022
※Unavailable between Dec. 31 and Jan. 21
Location: Hotel New Otani Tokyo
Reservations: https://www.newotani.co.jp/tokyo/stay/plan/paul-joeroom/ *Reservations can only be made online
New ‘Uramichi Oniisan’ Collab Hotel Room Designed Using ‘URA’ and ‘OMOTE’ Motifs
Sunshine City Prince Hotel has revealed a new “Uramichi Oniisan” themed plan, available to reserve for a limited time between October 2 and December 31.
Hotel Staff Costume Illustration
Pajama Costume Chibi Illustration
©Kuze Gaku・Ichijinsha / Uramichi Oniisan Production Comittee
Star Can Badge / Hotel Keychain / Mask Case (URA & OMOTE ) / Original Notepad / Hotel Key Card
Cafe & Dining ‘Chef’s Palette’ Original Drink with Bonus Coaster
‘URA-Room’ with Chibi Character Illustration
The ‘Uramichi Oniisan’ anime became a hit in Summer 2021, known for its cast of famous voice actors.
The new artwork produced for the hotel features the characters in hotel staff uniforms and pajamas, perfect for the hotel-themed collaboration. The ‘OMOTE ROOM’ is designed using the new illustrations, while the ‘URA ROOM’ uses the chibi characters. Each room features a sound clip from Uramichi Omoteda (CV: Kamiya Hiroshi). Original merchandise and drinks are available to guests, plus the famous “Bird Finding Game” is available to play in each room, making it a must-see for fans!
Dive into the ‘Uramichi Oniisan’ world with this new collaboration hotel room!
‘Uramichi Oniisan Collaboration Plan’
Availability: October 23 2021 ~ January 22 2022
*Not available to book on January 22 2022.
Advance Reservations: October 11 2021 from 12pm onwards: https://www.princehotels.co.jp/sunshine/plan/contents/uramichi/
Machida City Museum Hosts Looking at Prints: Techniques, Expressions and Histories Exhibition
The Machida City Museum of Graphic Arts in Machida, Tokyo, is currently holding the Looking at Prints: Techniques, Expressions, and History exhibition until December 5, 2021. Featuring over 130 prints created with a large variety of techniques, guests can take a deep dive into how each piece of art was made.
An Up-to-Date Parody of the Four Classes – Utagawa Kunisada. 1857. Letterpress, wood, multi-color printing.
Artists featured in the exhibition have used many different techniques to create their masterpieces, including woodblocks, copper plates, lithographs, and stencils. The main exhibit introduces famous printmakers such as Albrecht Durer, Pablo Picasso, and Shiko Munakata, but also a number of lesser-known artists who utilized less traditional techniques. All explanations are in an easy-to-understand manner, so why not come learn about art in Tokyo?
Looking at Prints: Techniques, Expressions, and Histories
Running: Until December 5, 2021 (Closed Mondays)
*Contents will undergo partial changes throughout the exhibition.
Weekdays – 10:00 AM until 5:00 PM
Weekends/Holidays – 10:00 AM until 5:30 PM
*Last admission 30 minutes before closing.
Address: Machida City Museum of Graphic Arts (4-28-1 Haramachida, Machida, Tokyo)
Official Site: http://hanga-museum.jp/
Sumikko Gurashi Themed Cafes Open in Tokyo, Osaka, and Aichi to Commemorate Second Theatrical Movie
To commemorate the release of the their second movie, ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko,’ Sumikko Gurashi will be opening the limited-time ‘Night Party with Sumikko’ cafe in Osaka on October 20, Tokyo on October 21, and Aichi on November 11.
(Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)
Tokage’s Night Party Curry: ¥1,430 (Tax Incl.)
Shirokuma’s Warming Hot Rice Casserole: ¥1,430 (Tax Incl.)
Five’s Recommended Children’s Lunch: ¥1,650 (Tax Incl.)
Magician’s Party ~Açai Bowl~: ¥1,430 (Tax Incl)
Aoi Tsukiyo’s Fruit Punch: ¥1,100 (Tax Incl.) + ¥220 for one mini ice cream
Sumikko’s Pudding Ice Cream: ¥880 each (Tax Incl.)
Starry Drink: ¥990 each (Tax Incl)
Hot Café Au Lait: ¥880 (Tax Incl.)
Acrylic Keyholder (Random out of five): ¥770 (Tax Incl.)
Phosphorescent Sticker (Random out of eight): ¥605 (Tax Incl.)
Acrylic Stand (Random out of five): ¥880 (Tax Incl.)
Muddler (Three types): ¥1,100 each (Tax Incl.)
Mug Cup: ¥1,980 (Tax Incl)
Purse: ¥1,100 (Tax Incl.)
Fluorescent Pen Set: ¥1,100 (Tax Incl.)
A5 Clear File Duo: ¥605 (Tax Incl.)
Bandanna: ¥1,870 (Tax Incl.)
The Sumikko Gurashi characters are beloved by both adults and children for their gentle touch and tone. Their first movie, ‘Sumikko Gurashi Tobidasu Ehon to Himitsu no Ko’ was released in November 2019 and received great popularity. The sweet story of the Sumikko’s adventures through a story-book world attracted over 1.2 million viewers across Japan.
The heartwarming cafe menu includes “Tokage’s Night Party Curry,” “Shirokuma’s Warming Hot Rice Casserole,” Five’s Recommended Children’s Lunch,””Magician’s Party ~Açai Bowl~,” “Aoi Tsukiyo’s Fruit Punch,” “Starry Drink,” and more. The cute, Instagrammable dishes feature the characters who feature in the movie, which tells a mysterious story that begins under a blue moon in the Sumikko’s hometown. A lineup of limited edition goods and perks will also be available, adding to the movie excitement.
Enjoy a cute, social-media friendly meal and original merchandise at the exciting Sumikko Gurashi cafe!
©2021 Japanese Sumikko Gurashi Association Film Club
Sumikko Gurashi Cafe
Tokyo: BOX cafe&space Tokyo SolaMachi (Previously TOKYO BOX cafe&space Tokyo SolaMachi)
October 21 ~ December 5 2021
1-1-2 Tokyo Sky Tree Town Solamachi 1F, Oshiage, Sumida-ku, Tokyo
Shinsaibashi, Osaka: kawara CAFE＆DINING Shinsaibashi
October 20 ~ December 5 2021
1-4-3 Shinsaibashi OPA 9F, Nishishinsaibashi, Chuo-ku, Osaka City, Osaka
Aichi & Nagoya: BOX cafe&space Nagoya LACHIC 1F (Previously NAGOYA BOX cafe&space A)
November 11 ~ December 12 2021
3-6-1 LACHIC Basement 1F, Sakae, Naka-ku, Nagoya City, Aichi
Reservation Fee: ¥650 (¥715 incl. tax) *Reservation comes with benefits *Up to four seats can be reserved per application.
Cafe Online Shop opens November 11 12:00 until December 12 at 23:59
Reservations & Official Site: https://sumikkogurashi-movie-cafe.jp
Official Twitter: https://twitter.com/cafe_sumikko
Online Shop: https://sumikkogurashi-movie-cafe.jp/online_store
Hotel New Otani Offering Additional Tiger & Bunny Themed Rooms for a Limited Time
Due to the popularity of the recent Tiger & Bunny collaboration, Hotel New Otani in Tokyo has transformed two additional rooms into suites fit for a hero. When rooms first became available in September, they sold out in only 30 minutes! Tiger & Bunny is celebrating its 10th anniversary in 2021, and fans of the series will be able to stay in these special rooms from October 30, 2021, until January 31, 2022. Reservations will be open starting at 10:00 on October 17.
During this collaboration, fans can also find four original goods that can only be obtained at Hotel New Otani. This includes original hotel keychains, acrylic nameplates, a leather tray decorated with an original logo, and some adorable postcards featuring SD characters from Tiger & Bunny. Each person to reserve a collaboration room will be able to take home one of each piece of merchandise.
In the decorated rooms, guests will be greeted by Wild Tiger, Barnaby Brooks Jr., and other popular heroes from the series. Come spend some time with your favorite characters while you have the chance!
Tiger & Bunny Collaboration Hotel Room
Reservations Open on October 17, 2021, at 10:00 *Only available online
Room Available: October 30, 2021 – January 31, 2022
Address: Hotel New Otani Tokyo (4-1 Kioicho, Chiyoda-ku, Tokyo)
Shirahama Marriott in Wakayama to Offer Panda-Themed Getaway
13.October.2021 | SPOT
Adventure World, a zoo and theme park in Shirahama, Wakayama prefecture, is teaming up with the Nanki-Shirahama Marriott Hotel to celebrate the first birthday of baby panda Fuhin. This room plan will only be available from November 1, 2021, until March 31, 2022, and will include a fully themed room, an original mini-photo book of the panda’s growth to date, and plenty of other Fuhin amenities and goods!
Fuhin 1st Anniversary Room
Collaboration Burger ‘Marriott Panda Burger’
The Fuhin 1st Anniversary Room is a mixed Japanese-Western style room with an ocean view. The walls, blankets, and tatami are all covered in panda imagery, while portions of the room’s lighting are made from bamboo as a part of Adventure World’s quest to create more sustainable products. The special ‘COCOAR’ app will also allow guests to enjoy a moving photo frame featuring Guhin by holding their smartphone over the word ‘Fuhin’ on the wall.
The limited-time Marriott Panda Burger uses the same recipe as the normal burger, but with a panda-shaped bun created along with Adventure World staff. How would you like to come and celebrate Fuhin’s birthday beside the sea?
Your Favorite Panda Instagram Campaign
By taking a picture of one of the seven giant pandas at Adventure World (Eimei, Rauhin, Ouhin, Touhin, Yuhin, Saihin, Fuuhin) and posting it to Instagram with the two campaign hashtags (#推しパンダマリオット and #InsertFavoritePandasNameHere), 20 winners will be selected to receive special Adventure World goods!
Kaedehama 1st Anniversary Room Stay
Address: Nanki-Shirahama Marriott Hotel
Reservations Open October 6, 2021
Running: November 1, 2021 – March 31, 2022
Official Site: www.MarriottHotels.com
Marriott Panda Burger
Available Starting November 1, 2021
Where: Nanki-Shirahama Marriott Hotel Lounge
Your Favorite Panda Instagram Campaign
Running: November 1, 2021 – January 31, 2022
How to Enter:
① Install the Instagram App.
② Follow Adventure World (＠adventureworld_official) and Nanki Shirahama Marriott Hotel (@nankishirahamamarriott).
③ Post a picture of your favorite panda along with the hashtag MyFavoritePandaMarriott (#推しパンダマリオット) and the second hashtag including your favorite’s name along with a picture of your favorite panda!
The winners will be announced on the official Nanki-Shirahama Marriott Hotel Instagram page in February 2022.
Hotel New Otani Osaka Offering Halloween Plans for a Limited Time
For those looking for a safe getaway for Halloween, Hotel New Otani Osaka is offering a limited-time room plan allowing guests to enjoy a selection of scrumptious and spooky dishes in the privacy of their hotel room. A bottle of very photogenic blue sparkling wine will also be served!
The menu includes a pumpkin quiche and mini-burgers, along with mummy-themed sausage pie rolls, black pasta with squid, and plenty of other treats to tantalize your taste buds.
Enjoy a toast with the lively La Vague Bleue sparkling wine from France, offering a dry and refreshing taste perfect for pairing with food. Room service will be available to serve plenty of other drink items, including wine and cocktails!
Exclusive to the Halloween plan, a slightly terrifying sweets plate is available, featuring pumpkin mont blanc, bat-shaped cookies, eyeball blancmange, and more! If a Halloween getaway isn’t in the cards this year, enjoy this completely private party in a luxurious hotel room instead!
Halloween Getaway Party
Hotel New Otani Osaka
Available: October 1 – October 31, 2021
*Reservations are required at least three days in advance.
Changes Made to November’s OMNIBUS Music Festival in Tokyo
As part of the Tokyo Art & Live City project, the OMNIBUS music festival will take place on November 6 and 7 in Japan’s capital. Rather than being held at Shinjuku Central Park, the November 7 concert will now take place at Hulic Hall Tokyo. Originally, this concert was named The Park #Assembly, though this has now been changed to The Hall #Space. For those holding tickets with the original name, don’t worry–your ticket will still be valid at the new venue.
Those who want a refund due to the venue change should head to the official website by October 9. The November 6 concert titled The Circuit #Excursion will be held as scheduled.
Additional tickets for the festival went on sale on October 2, 2021. Schedules for the events will be released soon, so stay tuned for more details!
The Circuit #Excursion
When: November 6, 2021 / Venue Opens at 12:00, Show Starts at 12:30
Locations: Shinjuku ACB HALL / Shinjuku Marz / Shinjuku Marble / Shinjuku Motion / Shinjuku Zirco / Shinjuku Red Cross / Shinjuku ReNY
Performers: asobi, Wez Atlas, ODD Foot Works, Campanella, kiki vivi lily, Kvibaba, Kai Kubota, Kuro, (sic)boy, SUKISHA, Suzuki Mamiko, Sleepless Sheep, Saboten, sooogood!, dongurizu, PEAVIS, VivaOla, YOSA&TARR, YonYon, and more
The Hall #Space
When: November 7, 2021 / Venue Opens at 15:30, Show Starts at 16:30
Location: Hulic Hall Tokyo 11F (2-5-1 Yurakucho Center Building, Yurakucho, Chiyoda-ku, Tokyo)
Performers: Sohei Oyamada, GLIM SPANKY (Acoustic ver.), Koji Shimotsu, and more
Lawson Ticket: https://l-tike.com/omnibus/ (L Code: 74447)
Ticket Pia: https://w.pia.jp/t/omnibus/ (P Code: 203-026)
Official Site: https://omnibus-tokyo.com/
Halloween Sweets Buffet Coming to Haneda Excel Hotel Tokyu for Two Days Only
Moshi Moshi Nippon has delivered news on tons of Halloween treats this holiday season, but can there ever really be enough? Haneda Excel Hotel Tokyo has announced a special two-day-only Halloween Sweets Buffet on October 30 and 31 at the location’s Flyer’s Table restaurant on the second floor.
Pumpkin Cheese Tart
Black Cream Puff
Guests can enjoy a variety of spooky treats all incorporating fall flavors like chestnut, pumpkin, sweet potato, pear, and apple. Offerings include the Pumpkin Cheese Tart, a mildly-sweet cheese tart made with sour cream, cottage cheese, and cream cheese, and topped with pumpkin cream; the Ghost Mousse, a chestnut mousse made to look like a ghoul; and the Black Cream Puff, made with black cocoa and a cassis cream filling.
At the demonstration corner, guests can see the Sweet Potato Mont Blanc being made. Those wanting something besides sweets can enjoy a selection of sandwiches decorated in Halloween style!
Halloween Sweets Buffet
October 30 and 31, 2021
Official Site: https://www.tokyuhotels.co.jp/haneda-e/
Yojiya Hosts Very First ‘Yuzu Fair’ Combining Cosmetics Stores with Cafes
Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store!
Makeup & Miscellaneous Goods’ Store Products
Yuzu Oil-blotting Paper
Yuzu Hand Cream
Yojiya Hand Cream Set
Yuzu Bath Oil
Yuzu Cheese Daifuku
Yuzu & Chocolate Shake
Tea Crepe – Yuzu Tea
Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.
In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.
The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.
Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!
Yojiya “Yuzu Fair”
Date: October 9 2021
Online Shopping: https://www.yojiyacosme.com/
Official Site: https://www.yojiya.co.jp/
Yojiya Yuzu Fair Campaigns
- Twitter Retweet Campaign
The first 500 people to show that they have retweeted the campaign tweet on the Yojiya official Twitter (@yojiya1904) will receive a free Yojiya Yuzu logo sticker. *Only 500 stickers are available.
- Yellow Challenge
Those who wear yellow items to the fair and make a purchase can try their luck in a dice game. Players will receive small prizes depending on what number they roll.
- Stamp Rally
１．You will receive a stamp card with a ¥500 coupon upon purchasing select items in any of the event products at the Yojiya store or at their cafe and crepe stores.
２．Upon visiting both stores with your card and purchasing one or more items after receiving your card, you will receive a small prize. In addition, 10 lucky customers will receive a limited edition stainless steel bottle through a lottery.
Stamp Rally Duration: October 9 ~ November 30 2021
The Prince Park Tower Tokyo Introduces New Romantic Christmas Plan
How would you like to enjoy a snowman-shaped Christmas cake and champagne while overlooking Tokyo Tower? The new Scoolove Christmas Accommodation Plan from the Prince Park Tower Tokyo is offering this incredibly festive experience from December 1 until December 26, 2021!
The TOKYO HONEY PROJECT, a product planning team made up exclusively of female hoteliers, has devised this romantic plan in the hopes of making Christmas magical and memorable again. During the COVID-19 pandemic, many couples haven’t had the chance to spend any special time together, so what better time than the holiday season?
The word ‘Scoolove’ is a combination of ‘scoop’ and love,’ and while scooping up and enjoying this tasty snowman treat, the team hopes that couples will deepen their relationship and enjoy some much-needed quality time together. The head of the snowman is made from matcha ganache wrapped in kumquat cheesecake mousse, while the body is made of baked cheesecake accented with a raspberry jam. With these two competing flavors, every bite is sure to be interesting!
Scoolove Christmas Plan
Running: December 1 – December 26, 2021
Junei Hotel Kyoto Adds New Plan Allowing Guests to Reserve Entire Property
06.October.2021 | SPOT
The Junei Hotel Kyoto Imperial Palace West, a small luxury hotel located in the heart of Japan’s ancient capital, has revealed a new plan allowing guests to rent out the entire premises. Imagine being in a hotel with only your closest family and friends!
The Junei Hotel Kyoto Imperial Palace West – Guest Room
The Junei Hotel Kyoto Imperial Palace West – Bathroom
The Junei Hotel Kyoto – Bamboo Suite
The Junei Hotel Kyoto – Bamboo Suite Bathroom
The Junei Hotel Kyoto – Standard Room
The Junei Hotel Kyoto – Standard Bathroom
The Junei Hotel Kyoto – Breakfast at Futago
The Junei Hotel Kyoto – Futago Restaurant Interior
The Junei Hotel Kyoto – Dinner at Futago
Hozucho River Boat Ride
The Junei Hotel Kyoto Rooftop View of Kiyomizu-dera Lights
The Junei Hotel Kyoto Rooftop Garden Moon Viewing
With two locations in Kyoto, guests will be able to enjoy the entirety of the hotel in complete privacy while still enjoying hotel hospitality. With between 8-11 rooms, this would be the perfect spot for a family gathering, wedding reception, graduation trip with friends, corporate meeting place, or even for overseas guests!
The Junei Hotel Kyoto Imperial Palace West opened in 2017 as a community-based luxury hotel with only eight rooms, with a single mission: bringing the beauty of Japan to the world. Beyond simply finding a place to sleep for the night, the hotel wants guests to experience something special and to provide an unforgettable experience. By partnering with local tourism associations, the Junei Hotel hopes to accurately convey the traditions and singular culture of the city of Kyoto.
In March 2020, a second location opened. The Junei Hotel Kyoto is surrounded by bamboo, and in fact, the theme of the hotel itself is bamboo and the moon. Each of the guest rooms is decorated with traditional and local bamboo crafts, and every detail is pulled from the natural beauty of Higashiyama, Kyoto.
The restaurant attached to the hotel, Futago, is the perfect place for adults to unwind and recharge. The kappo-style course menu features Kyoto vegetables and seasonal ingredients, blending the delicious with the nutritious. Chefs will cook each dish using a variety of methods, and guests will be amazed by how the flavor of the meat changes from course to course. The menu changes each month, so be sure to come back throughout the year!
Guests can also rent out Arashiyama Yusaitei, a gorgeous building deep in the forests of Kyoto perfect for wedding receptions, photoshoots, tea ceremonies, and more. The rooftop garden offers a stunning view of Kiyomizu-dera and is also perfect for moon viewing. Those wanting to get even closer to nature can enjoy a boat ride down the Hozucho river, and for those craving desserts, a Japanese sweets-making class is also available!
Who would you take with you on a private stay at the Junei Hotel Kyoto?
The Junei Hotel Kyoto Imperial Palace West
Address: 3-14 Shimochojamachi, Higashihorikawa-dori, Kamigyo-ku, Kyoto
Official Site: https://www.juneihotel.com/imperialpalace/
The Junei Hotel Kyoto
Address: 4-139 Honmachi, Higashiyama-ku, Kyoto
Official Site: https://www.juneihotel.com/kyoto/
#GucciGardenArchetypes Exhibition Held for Brands 100th Anniversary, Explores Brands’ Archetypes and Vision
To celebrate the brand’s 100th anniversary, Gucci will be hosting the ‘Gucci Garden Archetypes’ exhibition in Tennozu, Tokyo, between September 23 and October 31. The exhibition reflects the vision, aesthetics, and inclusive philosophies of creative director Alessandro Michele, as shown through advertising campaigns throughout his years in the position.
An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.
The exhibition features astronauts, aliens, horses, angels, and more motifs that were featured in venues throughout the world, from Tokyo to Los Angeles, and even Paris’ May Revolution in 1968. Visitors are whisked away on a spectacular journey through Alessandro Michele’s kaleidoscopic vision. You will also discover the music, art, journeys, and pop culture that inspired Gucci’s campaigns.
Exhibition director Alessandro Michele spoke, saying “I thought it would be interesting to invite people to join me on this six year journey, experiencing a dazzling world of fantasy and surprises. From there, I decided to create an immersive world that people could jump into through the advertisement campaigns. After all, it is the campaigns that best represent my vision.”
The exhibition is made up of multiple spaces built using cutting-edge technology, sophisticated craftsmen, and innovative interior design. The studio was designed by Archivio Personale, who has transformed Alessandro Michele’s vision into a narrative space.
As you enter the venue, you’ll discover a control room, seemingly behind the scenes of the first exhibition as photos of Michele’s campaigns are projected onto screens. Each room is based on a different theme, connected by aisle to recreate the diverse and wonderful world of Gucci’s campaigns.
The Gucci Beauty room is full of screens at different angles, each showing footage from a lipstick collection campaign with the phrase “for the bold, the bright, and the beautiful.” The room dazzles those entering with the smile of punk singer Dani Miller, which is said to have overturned beautify standards in the cosmetics industry.
The Gucci Bloom room is a floral paradise with its rich, floral scent. This campaign featured actress Dakota Johnson, feminist artist and photographer Petra Collins, and Hari Nef, a transgender actress and model, as the protagonists, each hiding away in an imaginary hidden garden. The three charismatic and unconventional women perfectly reflect Michele’s vision of modern femininity.
The 2018 pre-fall collection campaign paid homage to the young people who participated in Paris’ May 68 movement to mark the 50th anniversary of the event, using graffiti to add depth to the atmosphere.
The room featuring the 2018 Spring/Summer campaign features visuals by Ignashi Monreal, who is known for his elaborate and expressive artwork, covering the walls and ceiling with a giant mural.
The room for the 2016 Fall/Winter collection takes you to Tokyo, using thousands of sequins across the walls to recreate Tokyo, a city that shines even at night. Meanwhile, the 2017 Fall/Winter room will take you all the way to space, with otherworldly creatures, aliens, and astronauts, all introduced in a Natural History Museum inspired diorama style.
The 2018 Fall/Winter room reflects the world of an eccentric collector, with shelves covering the walls from floor to ceiling. There are countless collectors items, with cases of butterflies, cuckoo clocks, colorful plushies, and even a number of Gucci GG Marmont bags. There are even set spaces, such as the 2016 Spring/Summer campaign which was set in the toilets of a 1980’s club in Berlin and the luxurious modern villa from the “Party of a Lifetime” cruise collection campaign in 2020. Head behind the scenes and traverse deeper into this maze-like space, riding the Los Angeles subway to return to Alessandro Michele’s very first campaign in 2015 Fall/Winter.
Lose yourself in the world of Gucci’s advertising campaigns with this immersive space!
Images Courtesy of Gucci
GUCCI GARDEN ARCHETYPES
Address: B&C HALL・E HALL 2-1-3, Higashi Shinagawa, Shinagawa-ku, Tokyo
Duration: September 23 ~ October 31
Opening Hours: 11:00 ~ 20:00 (21:00 on Fri, Sat.) ※Last admissions are 30 minutes before closing.
Entry: Free, reservation required. Reservations can be made via the Official Gucci LINE account.
Official Site: www.gucci.com