GU x UNDERCOVER Collab for Second Time, First Kidswear Launched

17.October.2021 | FASHION

Affordable clothing retailer GU is teaming up with top Japanese fashion brand UNDERCOVER for the pair’s second collaboration. The collection will be available at GU stores nationwide and online starting October 29, 2021. 

 

First Kidswear Product Lineup

 

 

Started by Jun Takahashi in 1990, UNDERCOVER blends various aspects of art, music, and subculture into its constantly evolving collections. 

 

Following the popular Spring/Summer 2021 collection, this new collaboration mixes UNDERCOVER’s unique and original worldview with GU’s concept of ‘freedom.’ Together, they have come up with the keyword ‘FREEDOM/NOISE’ to describe the new pieces. 

 

This new Fall/Winter collection features original patterns, graphics, and characters created by Takahashi exclusively for GU. Each item was designed with the style of UNDERCOVER in mind, giving more of a streetwear feel. The full lineup includes men’s and women’s seasonal wear, scarves and gloves for fall and winter, and even pajamas and loungewear. This also marks the first time kidswear has been released in a collaboration between the two. 

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