Report: The Beauty of Wakayama Prefecture in Shibuya! Kinokuni Wakayama Culture Festival 2021 in Shibuya, Produced by Channel 47

01.November.2021 | BUSINESS / FEATURES / SPOT

The Kinokuni Wakayama Culture Festival 2021 in Shibuya, produced by Channel 47 and sponsored by the Agency for Cultural Affairs, was held at Shibuya CAST on October 3, 2021. 

 

The event was held to spread the word about the Kinokuni Wakayama Culture Festival 2021, the largest cultural festival in Japan, being held in Wakayama City from October 31 to November 21. Channel 47, the producer of the event in Tokyo, is a company using the power of pop culture and entertainment to share local Japanese culture with the world. 

 

Shibuya CAST, located between the popular neighborhoods of Shibuya and Harajuku, was the perfect location for the event, and visitors enjoyed a number of presentations showing off the best parts of Wakayama. Various goods from the southern prefecture were on sale, and celebrity guests and local figures were in attendance. An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests to help prevent the spread of COVID-19. 

 

Click below for a video of the event highlighting the venue and talks. 

 

 

 

A Market Highlighting Wakayama’s Cuisine

Booths in the plaza of Shibuya CAST were set up, each selling some local goods from the heart of Wakayama, including oranges, dried plums, sake, and shochu. 

 

Cultural Figures, Models, and Celebrities in Attendance

On a special stage erected on the grand staircase of the venue, a series of talks were held by cultural figures, models, and celebrities, including author Alex Kerr, TV personality Martin, and members of the popular girl group Atarashii Gakko!!

 

The guests chatted about a number of topics, from sharing what they love about Wakayama prefecture to discussing the tourism issues faced by local governments. A particularly interesting talk discussed how Wakayama intends to attract Gen Z tourists. These discussions were live-streamed on Instagram, with about 1,000 viewers outside the venue tuning in. 

 

▼Program

 

Part 1 [Why Come to Wakayama? PR Showcase]

Presenters: Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021), Owarai Sumitani (Wakayama-born Comedy Duo), Kii-chan (Wakayama Mascot)

 

 

Part 2 [How Local Towns Should Approach Tourism ~How to Blend Tourism, Shibuya, and Entertainment~]

Presenters: Alex Kerr (Writer), Hiroyo Koike (Secretary-General, Shibuya City Tourism Association), Geiko Motoyasu (Director of Industry, Tourism, and Culture, Shibuya City)

 

 

Part 3 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.1]

Presenters: Yume Kawabata (Model), Mitsuki Hasegawa (Model), MIOCHIN (Model), Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021)

 

 

Part 4 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.2]

Presenters: Atarashii Gakko!! (Music Group), Alex Kerr (Writer), Martin (TV personality), Yuutarou (Model)

 

Wakayama Panda Mask Cover, Produced by ASOBISYSTEM and Distributed to Guests

An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests. Talent agency ASOBISYSTEM aims to promote Japanese pop culture worldwide and represents a number of popular artists, models, and creators, including Kyary Pamyu Pamyu and AMIAYA. With two available designs, TV personality Martin tweeted out images of the adorable creations. (https://twitter.com/martin_0406/status/1444163519696424963)

 

PR for on Giant Screens in Shibuya

The Kinokuni Wakayama Culture Festival 2021 in Shibuya was widely publicized around Shibuya on massive television screens. 

 

 

 

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    Instagram: https://www.instagram.com/asawurarara/

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    Photo by Kirby Gladstein

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    Photo by Kirby Gladstein

     

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    Photo by Kyoichi Ichimura, Ocean Photo Studio / WANANN, Inc.

     

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    Photo by Kyoichi Ichimura, Ocean Photo Studio / WANANN, Inc.

     

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  • ‘Alien Artist,’ Winner of Best New Director at Kanazawa Film Festival 2021, Released

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    The Kanazawa Film Festival aims to ‘promote Japan’s countryside culture to the world.’ The event held from September 18 to September 20, 2021 marked the 15th anniversary. In addition to staging special works each year, the festival has an established reputation in the film community for its ‘New Directors with Promising Talent’ program.

     

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    Alien Artist inspired viewers with its bizarre storytelling and display of ideology and philosophy. If you could eradicate all of the ‘evil’ people on Earth, would you? Who decides who is evil? The movie follows a number of unique characters, each with their own personal stories and motivations, as the world faces destruction and rebirth. 

     

    Alien Artist

    Runtime: 90 Minutes
    Release Year: 2021
    Director: Seiyo Hotani
    Script: Hifumi Keihan
    Executive Producer: Ikuya Onodera
    Cast: Kunihiko Watanabe, Yuuritsu Maruyama, Ryofu Karuma, Rui Kiriyama, Shigeo Osako, Jirou

     

  • Kyary Pamyu Pamyu Collaborates with Sapporo’s ‘Parfait, Coffee, Sake, Sato’ for LOCAL POWER JAPAN Project

    24.March.2022 | FASHION / FOOD / MUSIC

    Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. The artist released her first full-length album in three years ‘Candy Racer’ in October 2021, and next month Kyary will finally take to the stage at Coachella 2022 in California. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. Finally making it to Sapporo in Japan’s north, details surrounding the singer’s sweet new collaboration have been announced!

     

    Kamaitachi – Kyary Pamyu Pamyu (Music Video)

     

    Kyary is teaming up with Satodo, a pistachio-based confectionary specialty store. The shop is owned by Parfait, Coffee, Sake, Sato, a local bar famous for its parfait, which many say has become a new Sapporo specialty. Satodo opened in 2021 with the aim of creating sweets that only Parfait, Coffee, Sake, Sato can produce, and has gained national attention for using incredible local ingredients. 

    The collaborative logo for the project was inspired by Kyary’s 2020 song Kamaitachi. As the logo for one of Satodo’s most popular sweets is a bear, Kyary’s cute persona with bear ears is a perfect match!

    The locale’s popular bear-shaped sweets will now come in a special collaborative box. These tasty treats called monaka consist of a wafer cake filled with bean jam or other unique fillings. The box of six sweets contains both Hokkaido bean paste and pistachio paste.

    A collaborative T-shirt is also on sale featuring the new Kamaitachi-inspired logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for a limited time only.

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