KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka

08.November.2021 | FASHION / FOOD / SPOT

For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property. 

 

Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!

 

Contents

 

Monster Cake and Choppy

 

Monster Burger

Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

 

This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

 

This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

 

Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.

 

 

 

Monster Cooking

Cooking Class Fee: ¥700 (Tax Included) 

Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

Length: 30 minutes

Ages 9+

 

 

 

Quiz Rally Card

Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!

 

 

 

 

Monster Merchandise

 

 

The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

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    <Comment from Sebastian Masuda>

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    Debuting from ASOBISYSTEM’s idol project KAWAII LAB in April, tickets for FRUITS ZIPPER’s first solo concert sold out. Although the group’s name may seem strange, it has a meaning–FRUITS, ‘to bear fruit,’ and ZIP, meaning ‘to give energy,’ is the perfect title for such a young and exciting group. In a short time, the seven members have managed to take on a number of live performances and bring smiles to audiences around Japan. The girls’ efforts over the hot summer months paid off in the form of a totally packed house.

     

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    “The existence of idols saved me. I hope that I can be that kind of presence for someone else.”(Amane Tsukiashi)

     

    “I wanted to sparkle. I want to work my hardest.” (Karen Matsumoto)

     

    “Harajuku is a town filled with many different cultures, and that has always given me strength. I want to become someone’s power spot!” (Mana Manaka)

     

    “This was a dream I gave up on time and time again, but I thought it could come true here. I want to spread my wings and become an idol everyone loves!” (Yui Sakurai)

     

    “Music has always been close to me, ever since I was a child. When I was looking for a place I could stay involved with it, I found FRUITS ZIPPER!” (Noel Hayase)

     

    “I stand on the stage to thank the fans who have always supported my becoming an idol!” (Luna Nakagawa)

     

    “I can’t let myself die until I become an idol. That’s what I’ve always thought.” (Suzuka Chinzei)

     

    Sakurai and Nakagawa showed fierce determination to overcome their past setbacks and stand on stage as idols. Chinzei’s earnest feelings also came through, and each girl’s emotion swept the audience. 

     

    As the audience began clapping in rhythm, the seven members took the stage, forming a circle and dancing to the sound of electronica. When the opener came to a close, they released their joined hands, scattering like flower petals with smiles on their faces. 

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    The girls then continued with their debut song Kimi no Akarui Mirai wo Oikakete. Fans danced along with the chorus, and colorful penlights twinkled everywhere the eye could see.

     

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    Once the members left the stage, the radio program Furuppa Now began playing on screen. The KIKKAKE Reminicense Corner was held to honor the day’s live performance. Each member commented on FRUITS ZIPPER’s activities and what they have led to. The title of the live show, kikkake, means chance, and many doors have opened for the members over the past four months.

     

    Hayase, the youngest member at only 17, put her cuteness on display, chatting about how she had started carrying parasols, wearing sunscreen, and learning how to wear makeup. Meanwhile, Manaka, the oldest of the group, revealed her belief that “trusting others is a key to self-growth,” going on to state that “doing something alone isn’t worth it. It’s more meaningful when someone hears you or watches you.” 

     

    The other members gave their thoughts on what’s changed. “I’ve become more sociable,” Sakurai said. “I can get out of bed earlier,” Matsumoto bragged, while Tsukiashi claimed that it had become easier to hold the microphone steady. Nakagawa was honest, mentioning that she had begun Googling herself. Each member showed their individuality, one of the biggest charms of FRUITS ZIPPER.

     

    Once the radio show wrapped, the members appeared in their new costumes to perform their new song Sekai wa Kimi kara Hajimaru for the first time. The song’s impressive melody combines a glittering idol sound with just a hint of sadness.

     

    The lyrics seem to depict the many memories that FRUITS ZIPPER and fans will make together in the future. “From now on, we’ll always be together/I’ll engrave that promise on you so you don’t forget/I’ll tell you over and over/I’ll tell you over and over,” the girls sang.

     

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    The second half of the show began with the members dancing to the samba rhythm of their song Furefure Summer! during the interlude. 

     

    Matsumoto then announced Watashino Ichiban Kawaiitokoro, the audience exploded with excitement, pumped to hear the song that put FRUITS ZIPPER on the map. This song brought people’s cuteness this summer, but the cuteness of the original was too powerful, with the fans almost too happy to function.

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    After the audience began clapping incessantly, the members once again appeared on stage to perform their new song Sekai wa Kimi kara Hajimaru once again. Once the song ended, FRUITS ZIPPER had some exciting news to share–the girls will be collaborating with the magazine B.L.T. on a new series of articles! They also announced that their second solo concert will be held at Shibuya WWW X on November 11, 2022. 

     

    During the final MC, each member gave their thoughts on the day’s performance. 

     

    Manaka: “Feeling everyone in the audience watching me just makes me feel stronger and more united with the other members of FRUITS ZIPPER. I want to continue our work as one and continue performing in the future!”

     

    Sakurai: “Since joining FRUITS ZIPPER, I’ve become so aware of how many people support me. Someday, I want to become an inspiration and support to someone else. I want to make someone else out there want to be an idol too.”

     

    Nakagawa: “My dream is to sign my autograph on the backstage walls of live music clubs around the world, so I’ll do my best to make that come true!” 

     

    Tsukiashi: I’ve been so happy this summer. I’m so fulfilled and I have this amazing sense of satisfaction. I hope that FRUITS ZIPPER will be able to spend many more happy seasons together.” 

     

    Hayase: “When I joined FRUITS ZIPPER, I realized that chances are something everyone finds on their own. I hope that I can keep taking advantage of the opportunities I find to become a better person.”

     

    Matsumoto: “From now on, I want to be an idol who not only makes me feel happy but also makes everyone else feel happy and entertained. Please keep supporting me as I work my hardest!” 

     

    Chinzei: “Thanks to you all, I’m able to look forward to my future with so much support. I want to be that support for everyone too. I sincerely hope that we can keep supporting each other in the future!”

     

    Manaka, Matsumoto, and Chinzei were so moved that they nearly began to cry. Until the very end, however, the seven members were strong, determined to communicate with their fans in their own words.

     

    The group’s last song was Watashino Ichiban Kawaiitokoro. A cannon sent multicolored paper blasting across the crowd, making the atmosphere even more bright and fun. 

     

    To close the show, Chinzai gave a statement. “FRUITS ZIPPER will continue to move forward along with our motto ‘From Harajuku to the world,’ so please support us!”

     

    With this incredible momentum, FRUITS ZIPPER will continue to soar to new heights. Don’t miss your chance to see the upwards trajectory of this incredible idol group!

     

    The live performance is currently archived on ZAIKO.

    Text: Kazuaki Asato
    Photos: Masayo

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    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Rising Idol Group FRUITS ZIPPER Releases 7th Single ‘We are Frontier’

    06.September.2022 | MUSIC

    FRUITS ZIPPER has been skyrocketing in popularity. This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok, with the music video racking up over 2.3 million views on YouTube. On TikTok, their songs have seen over 450 million plays, and on September 2, the girls released their new single, We are Frontier. This marks the third of four consecutive song releases. 

     

    The new song was produced by Hirotaka Hayakawa, who wrote the FRUITS ZIPPER tracks Kimi no Akarui Mirai wo Oikakete and skyfeelan. Branching out from their usual cute sound, the new track focuses more on ‘cool,’ showing off FRUITS ZIPPER’s aim to push forward and make their mark on in the idol landscape.

    More details about the group’s first solo live show ‘KIKKAKE’ at Ebisu LIQUIDROOM on September 12 have been announced. VIP tickets and general admission tickets available for pre-sale sold out instantly, but in response to fan requests, the event will be broadcast live on ZAIKO! Tickets for the stream are available now, so don’t miss out!

  • Construction Industry Anime ‘Genba no Megami’ Announces New Series, Cast

    29.August.2022 | ANIME&GAME

    Kajikawa Construction, in business for over 117 years, and Harajuku-based production company ASOBISYSTEM teamed up to launch the 3K Project, aiming to transform the conventional stiff image of the construction industry. 3K stands for kawaii (cute), kirei (pretty), and kirakira (sparkling). Following the successful release of the social media anime series Genba no Megami (Goddess of the Site), a second season has been announced!

     

    The collaboration introduced a series of characters inspired by tools found on construction sites, where they were transformed into GIF stickers and published on GIPHY for use on Instagram and other sites. Within three months of release, the stickers had received over 15 million views worldwide.

     

    To commemorate the fantastic response to the image character GIF stamps, the first anime series was created and aired in winter 2020. The anime, which loosely and cutely depicts the construction industry, became a hot topic not only in the industry but also among anime fans.

     

    The new series will introduce a number of new characters inspired by the construction trade and the theme of ‘disaster prevention.’ The series hopes to educate the masses about the importance of safety, and all six episodes of the second season will debut on September 1 at 17:00 on the official YouTube and Twitter pages. 

     

    The Theme of the New Series: ‘Disaster Prevention’

    Disaster prevention is the key phrase for the new series. The new character Jairo is inspired by the Gyro Piler which can support buildings and levees against natural disasters such as tsunamis and earthquakes. Shunsuke Takeuchi plays the character powerfully, but with a bit of a flirty personality.

    Characters to Become Glowing Balloons at Construction Sites

    Characters from the anime series will appear as fixtures used at actual construction sites. For this series, the company worked with Light Boy to create ‘balloon floodlights’ for the 3K Project. Four characters will appear on these floodlights, so keep an eye out!

     

    The floodlights will be unveiled at Moshimo Fes Shibuya 2022, a disaster prevention awareness event to be held in Yoyogi Park on September 3 and 4.

     

    Character & Cast Information

     

    ・Scoppy (Aimi Tanaka)

    Scoppy’s temporary form is a spade. She’ll lend an ear to someone no matter what they’re going through. She’s really interested in becoming a YouTuber.

     

    ・Coney (Yu Serizawa)

    Coney’s temporary form is a traffic cone. She’s a talkative tsundere Goddess with a cold tone. She’s also moved to tears more than anyone else in the group.

      

     

    ・Metty (Arisa Date)

    Metty’s temporary form is a hard hat. She’s quiet, talks gently, and tends to get sleepy easily. Even so, she cares about the little details.

    ・Gungun & Nonnon (Saki Yamakita)

    Gungun and Nonnon’s temporary forms are work gloves. They’re twin sisters but they couldn’t be more different from each other, each with their own opinions. They’re easily identifiable with their red and green appearances.

    ・Jairo (Shunsuke Takeuchi)

    A handsome and confident God. He takes on the form of the Gyro Piler, the latest machine supporting construction sites to help the goddesses bring peace to the earth. He has the ability to solve many difficult construction projects with his state-of-the-art functions, but his cheerful personality causes many other problems. It’s unclear whether this new hero is here to help or to cause more work to be done.

    Summary

    Goddesses have come to Earth on a mission from the Gods to solve certain problems. In order to hide their appearance, they take on the form of various tools at a construction site and begin to investigate, but at the mercy of humans, the struggling goddesses ask for help from the Gods. Can humans and goddesses work together to solve problems on Earth?

  • FRUITS ZIPPER Launches First Subscription Community Channel ‘Atsumare☆Furuppa!’

    26.August.2022 | MUSIC

    The idol group FRUITS ZIPPER will launch its first subscription-only community channel ‘Atsumare☆Furuppa!’ on the video platform OPENREC.tv!

     

    The first stream will air on September 1. Half of the first stream will be available for free, so be sure to tune in!

     

    A Follow & Retweet campaign will be held to commemorate the event, and the winner will snag a signed photo of the FRUITS ZIPPER members! Stay tuned for more campaigns to coincide with the second and third streams.

     

    Follow & Retweet Campaign – Win and Recieve an Autographed Photo!

    Fans following the official FRUITS ZIPPER Twitter account and retweeting the appropriate post will be entered to win a signed photo of the members! When retweeting, be sure to let the group know what you’d like to see on the stream.


    ・FRUITS ZIPPER Official Twitter Account
    https://twitter.com/FRUITS_ZIPPER
    *The first campaign post will appear on the official FRUIT ZIPPER account, so retweet it!


    ・Number of Presents

    *The number of gifts will depend on the number of Retweets.
    Up to 100: 3
    100-200: 4
    200-300: 5
    Over 300: 10

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