Report: Sebastian Masuda’s ‘Yes, Kawaii is Art’ Exhibition at Kanda Myojin Shrine Goes Beyond ‘Cute’
What does the word ‘kawaii’ mean to you? For most people overseas, it’s a purely Japanese aesthetic combining colorful visuals with cutesy characters to make something so adorable it defies imagination. In recent years, however, ‘kawaii’ has become a kind of philosophy that transcends language, national borders, and even consciousness. It’s a driving force behind people’s lives and something that pulls people out of bed in the morning–it’s something capable of instantly putting a smile on people’s faces. For those wishing to study the philosophy behind the ‘kawaii’ movement, the Godfather of Kawaii Sebastian Masuda is currently holding an exhibition at Kanda Myojin Shrine in Tokyo until December 12, 2021. What is it about ‘kawaii’ that is so capable of inspiring so many different people and cultures around the world?
A correlation chart welcomes guests to the grounds. The ‘Kawaii Archival Research,’ a project on kawaii culture conducted with students from the Kyoto University of Arts, collected data on ‘kawaii’ trends from the post-war period to the present day. Through interactions with the worldwide ‘kawaii’ community, it’s clear how much of an impact the aesthetic has had on people around the globe.
In the midst of the pandemic in 2020, Masuda announced #KAWAIITRIBE, a way to encourage those coping with depression during the days of COVID-19. His followers were asked to use ‘color’ to bring the world together, and more and more, the ‘kawaii’ movement became a way to express and love oneself. Using #KAWAIITRIBE, more and more fans of the movements became connected–even if those users were countries apart.
The hashtag #SPEAKUP was also utilized by Masuda to collect data from ‘kawaii’ lovers around the world, asking about hobbies, interests, and opinions on ‘kawaii’ culture. The data collected over the course of 12 days was incredibly meaningful to Masuda and led to plenty of new discoveries about the community as a whole.
Masuda explains that each country has different types of ‘kawaii,’ and that the aesthetic is expressed in different ways around the world. One country may have people influenced mainly by ‘kawaii’ expressions in anime and manga, while another expresses it through fashion or music. ‘Kawaii’ is diverse, just as people are diverse.
Sebastian Masuda has also held a Zoom meeting with people in ‘kawaii’ communities around the globe to discover how they became involved with the aesthetic initially, while also asking how it inspired them and gave them strength during these difficult times. Certain people claimed that ‘kawaii’ helped them in their personal growth, while others say it has brought out some of their potential in new and unexpected ways. While Masuda’s artwork may simply seem visual, ‘kawaii’ has become a tool for new communication and personal healing and growth. Some may even call it a kind of therapy: a place where people can surround themselves with color and joy to heal from the difficulties of life. The bold colors of the ‘kawaii’ movement can inspire people to be bold in their daily lives. Individuality should be celebrated and self-confidence should reign supreme–that is yet another message of the ‘kawaii’ movement.
Many people involved in the Zoom call had never met, and after the initial meeting, the room was left open to give people a place to communicate. Afterward, the ‘kawaii’ circle only became bigger, with a Facebook group bringing together more and more members of the community.
The research done during the last year of the COVID-19 pandemic has given ‘kawaii’ lovers a reason to think deeply on how to overcome the many struggles born from the ‘new normal,’ and these forums are perfect places to share colorful messages of hope and strength.
Inspired by Masuda’s own struggles during his time in Manhatten in 2013, Colorful Rebellion -Seventh Nightmare- is on display at Kanda Myojin. The installation has previously appeared in locations around the world including New York City, Milan, and Amsterdam. This time, the exhibit was inspired by ‘muro,’ a basement room in Omotesando where amazake is fermented. The room was used as an air-raid shelter during the war, and walking along the dimly-lit path leading to Masuda’s brightly-colored room, it’s hard not to wish that those evacuees could have been surrounded by these beautiful colors instead of pitch darkness.
It is no exaggeration to say that this is Masuda’s representative work. Created in the midst of the artist’s own struggles, it has helped establish the philosophy of ‘kawaii’ culture and continues to help those dealing with their own problems.
The Time After Time Capsule Art Project, starting in 2014 and held in 12 cities around the world, is a massive time capsule filled with messages and wishes for the future. Shaped like the beloved Sanrio character Hello Kitty, the capsule is gradually changing color as it becomes heavier and heavier with wishes for peace and happiness from fans around the world. Originally planned to be exhibited at the 2020 Tokyo Olympics, this couldn’t come to fruition due to the current pandemic. This is the first time it is being shown in Japan.
The WORLD TIME CLOCK, a once-famous landmark of Harajuku, has also been recreated and installed within Kanda Myojin.
‘Yes, Kawaii Is Art’ at Kanda Myojin is a deeply emotional, personal, and inspiring exhibition allowing visitors to experience firsthand how ‘kawaii’ culture is capturing the hearts of people around the world. Sebastian Masuda isn’t slowing down any time soon, and his works will continue to heal people and bring joy for many years to come.
Sebastian Masuda’s solo exhibition ‘Primal Pop’ will be held at Roppongi Hills A/D Gallery from December 11, 2021, until January 10, 2022.
TEXT：Natalie（MOSHI MOSHI NIPPON）
Information
YES, KAWAII IS ART at Kanda Myojin Shrine
Running until December 12, 2021
Location: Kanda Myojin Shrine
Details: https://www.moshimoshi-nippon.jp/ja/527783
Primal Pop
Running: December 11, 2021 – January 10, 2022
Location: Roppongi Hills A/D Gallery
Official Site：https://sebastianmasuda.com
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Model, DJ, and photographer Hikari Shibata will hold her first photo exhibition in five years, THROUGH THE WINDOW, at the FLOAT Gallery in Tokyo for four days starting September 8, 2023.
The exhibition’s title was inspired by Shibata’s shyness, which has always led her to photograph landscapes rather than people. Many photos were taken through windows, and both the view and reflections are meaningful and personal to Shibata herself.
This year’s exhibition features photos of daily life taken in Copenhagen, Denmark’s largest city, where Shibata stayed for a total of three weeks in March 2023. It will also feature photographs snapped in Berlin, Los Angeles, and New York City.
Shibata will visit the gallery in person to present her creations. In addition to the sale of exhibited photographs, guests will also be able to purchase T-shirts, hats, and Shibata’s first photobook, the latter of which is available in limited quantities. The self-published 112-page hardcover book was entirely designed by Shibata herself. T-shirts will be available in two colors and feature the title of the exhibition, while hats will come in three colors with an embroidered graphic image of the sun reflected in a window.
Information
THROUGH THE WINDOW (Hikari Shibata Photo Exhibition)
Running: September 8-11, 2023 / 13:00-20:00
Venue: FLOAT (3-1-9 Megurohoncho, Meguro-ku, Tokyo)
*Please be aware that admission may be restricted in the event of crowding.[Profile]
Hikari Shibata
Born in Kanagawa in 1997, Shibata is a model, DJ, and fashion director, known for sharing her life and unique fashion sense on social media. Her interest in photography dates to her high school days, and along with her work in Japan and abroad, she’s handled visuals for apparel brands and CD jackets. This will be her fourth photo exhibition.YouTube: https://www.youtube.com/@peepinsidehead5862
Instagram: https://www.instagram.com/shibatahikari/
PEEP INSIDE HEAD: https://peepinsidehead.com/ -
Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette. Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.
Information
Aimai Silhouette – IDOLATER (Digital Single)
Release Date: May 31, 2023
Streaming URL: https://kawaiilab.lnk.to/aimaisilhouette
Available on all major music download and streaming sites -
IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.IDOLATER is celebrating their 4th anniversary since their debut as a group. The group has been active as a five-member group consisting of Yukino Fushiki, Ayu Okuda, and Kurumi Tsukishiro, with the addition of Ririka Satsuki and Fuka Oishi, since April 2022.This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.
Information
Before the Endroll – IDOLATER
Release Date: April 22, 2023Streaming Links:https://ssm.lnk.to/Beforetheendroll
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The NFT project City Pop TOKYO is inspired, fittingly, by City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. Now, the project is collaborating with the incredibly popular idol group FRUITS ZIPPER! Starting at the end of April, Legendary NFTs inspired by the members of FRUITS ZIPPER will be released sequentially as part of the City Pop TOKYO NFT collection. These collaborative NFTs feature rare designs that are unique among the other characters in the City Pop TOKYO NFT collection and were drawn by Natsumi Sato, the illustrator who oversaw character design for the collection. This collaboration will commemorate the release of City Pop TOKYO's main collection, which will be available starting at the end of April. City Pop TOKYO will allow both NFT holders and non-holders to participate in new character development through a series of Twitter posts after the main NFT collection is sold. Characters will level up by earning training points when they post on Twitter, which will also be reflected in their NFT properties. The final ranking will be based on level, and a subsequent audition will be held, with winners being invited to join ASOBISYSTEM as new talents. For this collaboration, the wildly popular FRUITS ZIPPER is sure to bring some new excitement to this incredible project.
Information
<Collaboration Details>
●Seven FRUITS ZIPPER NFTs inspired by the group’s members will be added to the City Pop TOKYO collection as Legendary NFTs.
● Legendary NFTs were created by Natsumi Sato, the illustrator behind City Pop Tokyo. Each special edition release has its own unique parts.
● Unlike standard collections, Legendary NFTs will be sold via auction.Available: April 19 at 21:00 ~ April 20 at 21:00
Amount Available: 7
Price: To be determined at auctionBelow are the NFT designs. Illustrations will be sent to auction winners as NFTs.
<Special Benefits for Legendary NFT Holders>
● One NFT airdrop from City Pop TOKYO’s main NFT collection
● Easier to accumulate XP points when developing characters on Twitter
● A 3D model from the Gemie Metaverse (Design to be selected from airdrops from the main collection)
●NFT airdrops of future collections (details to be announced as soon as the collections are available)
*Legendary NFTs cannot participate in the promotional game or audition.
*The images and designs of the characters may be used by the FRUITS ZIPPER and its members during their activities.About City Pop TOKYO
City Pop TOKYO plans to release 1984 original NFTs based on City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. The project’s characters are featured in trendy outfits and makeup representing symbolic fashion styles in Japan, such as GAL, SHOWA, and REIWA. After the NFTs are sold out, they can be registered as talents with ASOBISYSTEM and entered into the METAVERSE’S GOT TALENT NFT talent audition using Twitter! Successful entries will be invited to have full-fledged virtual careers, appearing in ads and releasing music. Community members can participate in surveys and vote on songs and other releases, coming together to help develop new talent.Through this project, City Pop TOKYO will work to reaffirm the usefulness of Web 3.0 technology and NFT and further promote Japanese culture to people worldwide.
・Website: https://www.city-pop.tokyo/
・Twitter: @CityPopTokyoNFT
・Discord: https://www.city-pop.tokyo/<Participating Businesses>
Kingdom Labs
Kingdom Labs is a venture studio that aims to support and invest in projects in the gaming and toC areas within the Web 3.0 domain. The company provides consistent support to entrepreneurs building innovative business models across various industries, from planning to execution. One of the company’s key strategies is to partner with large companies that are expanding their business to Web 3.0 or that exist in a different area but hope to create Web 3.0 services. Kingdom Labs takes a unique, multi-disciplinary approach to maximize the interests of investors and partners, leverage its global team, and to grow its global portfolio and investment experience. The company also operates the world-renowned NFT collection Monkey Kingdom.Representative: CSO Maurice Ng
URL: https://www.kingdomlabs.com/UPBOND Inc.
UPBOND offers Wallet, which easily allows customers to manage their assets and connect to many Web 3.0 services. Its non-custodial wallet enables general consumers to easily engage with Web 3.0 marketplaces and allows enterprises to obtain customer information with its decentralized identity solution. UPBOND works with top-notch Japanese corporates to bring their business into this new frontier while also updating customer relationships.Representative: Director Takashi Mizuoka
Head Office: 6-31-15 Jingumae, Shibuya-ku, Tokyo (8F)
URL: https://www.upbond.ioGEMIE
GEMIE is an Asian entertainment-focused metaverse platform inspired by fan culture. The company aims to help artists achieve their full potential by providing them with the tools, resources, and opportunities they need to reach their goals and allowing them to interact with fans from all over the world without limitations.
Comment: “Instead of holding a talent show by region or country, why don’t we do it in the metaverse so there won’t be any geographical locations – you will be surprised how many talented artists who are worth a shot are scattered in our everyday life!”Representative: Co-founder John Fung
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Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September. FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale. The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club. FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!
Information
FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-
Date: September 3, 2023
Venue: Zepp Namba / Osaka
Time: Doors open at 16:00 / Show starts at 17:00
Contact: Kyodo Information – 0570-200-888Date: September 5, 2023
Venue: Zepp Nagoya / Aichi
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Sunday Folk Promotion – 052-320-9100 (12:00～18:00)Date: September 8, 2023
Venue: Zepp Fukuoka / Fukuoka
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Kyodo West Japan – 0570-09-2424 (11:00～15:00 / Closed on Sundays and Holidays)Date: September 10, 2023
Venue: BLUE LIVE HIROSHIMA / Hiroshima
Time: Doors open at 16:00 / Show starts at 17:00
Contact: YUMEBANCHI (Hiroshima) – 082-249-3571 (Weekdays 12:00~17:00)Date: September 13, 2023
Venue: PENNY LANE24 / Hokkaido
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Mount Alive – 011-623-6555Date: September 16, 2023
Venue: KT Zepp Yokohama / Kanagawa
Time: Doors open at 16:00 / Show starts at 17:00
Contact: HOT STUFF PROMOTION – 050-5211-6077 (Weekdays 12:00~18:00)[Tickets]
VIP Standing: ¥16,500 (Including Tax, excluding drinks)
miniVIP Standing: ¥7,700 (Including Tax, excluding drinks)
General Standing: ¥5,500 (Including Tax, excluding drinks)
2F Reserved Seat: ¥5,500 (Including Tax, excluding drinks)
*Available tickets for Hiroshima and Hokkaido are VIP and General Standing onlyKAWAII LAB. Fan Club Presale Tickets (Lottery)
Entry Period: April 10 at 21:00 ~ April 17 at 23:59
URL: https://kawaiilab.asobisystem.com/
*Up to 2 tickets available per person per showNew information will be announced on the official FRUITS ZIPPER social media pages when available.