Boy Band INI to Collaborate with SHIBUYA109 for the First Time

13.January.2022 | FASHION / MUSIC / SPOT

Up-and-coming boy band INI will be featured in a new SHIBUYA109 campaign from January 2 until January 16, 2021. The group, formed during the PRODUCE101 Japan competition, will model for the SHIBUYA109 Winter Sale at four locations around Japan, including the main Shibuya109 hub, MAGNET by SHIBUYA109, SHIBUYA109 Abeno in Osaka, and Kintetsu Passe in Nagoya.

 

An original campaign video has also been released, showing the members during the recent SHIBUYA109 photo shoot. This is available to watch at the Tokyo and Osaka locations, but for those unable to visit, it is also available on YouTube!

 

 


Original Campaign Video

https://www.youtube.com/channel/UCpt3D-UVX_jj2MDFVM6V0bA

 

Goods

 

Shopping Bag

 

This will be the first time for INI to collaborate with a major fashion brand as campaign models, and images of the members will be available both inside and outside select SHIBUYA109 locations. A pop-up store is selling limited-edition items, and visitors can enjoy a special photo spot, a giveaway to win signed posters, and many other activities. The stairwell on each level of SHIBUYA109 in Tokyo has been taken over by one of the members, with handwritten messages on display until January 16. 

 

Cardio and other INI songs will be playing in the main SHIBUYA109 Tokyo location as well as MAGENT by SHIBUYA109 during the campaign. Announcements made over the shop’s intercom will be made by the members as well!

 

The INI Pop-up store will be opened in Tokyo, Osaka, and Nagoya. Everything from trading cards to acrylic stands will be on sale, with many official items only available at these limited-time locations.

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