Kyary Pamyu Pamyu Announces ‘LOCAL POWER JAPAN Project’ to Support Rural Areas

20.January.2022 | Uncategorized

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

 

In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities.  The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. 

 

This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas.

 

This project is a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where these concerts will be held. These company’s logos have been reimagined, paying homage to the artwork associated with Kyary’s previous song releases. T-shirts designed with each of these collaborative logos will be on sale for a limited time, and a portion of the proceeds will be donated to the local community for development and social contributions.

 

For the encore of the first live show, Kyary wore a collaboration logo T-shirt inspired by Suzuhiro Kamaboko, a company in Kanagawa Prefecture. The artist also introduced the project and its aim to the excited audience. More collaborations will be announced through July 2021.

 

Check out the ‘LOCAL POWER JAPAN Project’ website for more details!

 

Comment from Kyary Pamyu Pamyu

“This tour is to commemorate my tenth anniversary, and as I travel all over Japan to express my gratitude to those who have supported me over the past decade, I also want to do something for everyone else. I’m happy to support these local companies and I’d like to work with them to revitalize the entire country. We’ll be engaging in all sorts of collaborations around Japan, so look forward to it!”


 

January 16, Kanagawa Performance: Suzuhiro Kamaboko

Suzuhiro Kamaboko, a long-established fish paste store in Odawara that has been in business for 156 years, has agreed to take part in the project. Their normally navy blue brand logo has received a major makeover in colorful pink, green, and purple hues. 

The T-shirts featuring the new collaboration logo on the front and the Kyary Pamyu Pamyu 10th anniversary logo and ‘LOCAL POWER JAPAN Project’ logo on the back are now available for purchase!

 

*Otono Kuni (From 4th Album ‘Japamyu,’ 2018)
Streaming Links: https://lnk.to/otonokuni

 

January 29, Gunma Performance: Oginoya Kamameshi

Oginoya, the largest Ekiben shop in Japan, was established 136 years ago in Yokokawa, Gunma Prefecture. 

Their main dish, Touge no Kamameshi,’ has been sold for over 60 years and often makes appearances at events all over Japan. The company’s logo has been reborn through the lens of Kyary’s popular song Tsukematsukeru. A special kamameshi dish will also be prepared for the project, and will be sold in limited quantities at the Gunma concert venue on January 29, Kyary’s birthday!

 

*Tsukematsukeru (1st Single, 2012)
Streaming Links: https://lnk.to/tsukematsukeru

 

May 20, Fukushima Performance: Kourakuen

Kyary will appear in commercials for Kourakuen as part of the project. The company started as a small diner in Aizuwakamatsu and is now is a national chain of ramen restaurants serving over 54 million people a year! The new logo and collaboration details will be revealed at a later date, so keep an eye out!

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    After the trip, the ‘Mondai ga Aru’ (There are Problems) event took place to show off the new interior of Kannon Station. Broken glass has been replaced and the interior features a light pink paint job, complete with an image of Kyary. Choshi mayor Shinichi Koshikawa and Choshi Electric Railway president Katsunori Takemoto expressed their gratitude. 

     

    “Choshi Electric Railway is often the butt of jokes, but I think it takes courage to make those jokes. It’s because the railway is so honest that people are willing to come out and help,” Kyary said. “I’ll do my best so that my music and this railway will both be loved for 100 years.” 

     

    A photo booth pulling inspiration from the press conference scene in the Mondai Girl music video has been also been added. Kyary took a seat to share details of a certain moment during Coachella that made a huge impact on her. During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness.

     

    President Takemoto also spoke about a “problem”–too many people showed up to ride the Kyary Train during Golden Week, and the company ran out of its popular products halfway through the week! He also announced a new song, Choushi Mondai Girl, which he performed on guitar.

     

    “If there’s a problem, this is a good opportunity to solve it. If we can overcome our problems, we can move on to the next stage. I hope that Choushi Electric Railway will continue to do its best,” Kyary said at the end of the event, inspiring warm applause from the crowd.

     

    Be sure to check out the collaboration this spring and summer!

     

    Mondai Girl Music Video

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    Comment from Kyary Pamyu Pamyu

    “…I’m shocked!!

    I’m so happy that my 10th-anniversary website received such amazing awards! I just started the second half of my tour in Japan, and having received this awesome news, I’m even more excited to get out there and do my best on stage! To everyone at IN FOCUS–thank you so much for all the hard work you put into the site!”


    Awards Won
    FWA – FWA of the Day
    CSS Design Awards – Site of the Day

    Winning Site
    KPP 10th Anniversary Special Website
    https://kpp10.jp/

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    Immediately interested, the LOCAL POWER JAPAN Project started the collaboration with an homage to Kyary’s 2013 song Mottai Night Land. In Japanese, mottainai means ‘wasteful,’ and the message for the new collaboration is that Japanese agriculture and the Akita region will go to waste if not protected. 

     

    Mottainai to Rice (300g/5kg)

     

    Collaboration T-shirt

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    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. Grab it at the LOCAL POWER JAPAN Project website by May 27!

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    13.May.2022 | FASHION / MUSIC / SPOT

    Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. The singer has now returned to Japan for the second half of her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. The tour will conclude with a solo performance at Budokan in October. 

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. Kyary’s newest collaboration in Yamagata has been announced ahead of her concert there on May 13!

    The singer will be collaborating with Shelter Nanyo Hall in Nanyo, Yamagata, a small town of only around 30,000 people. The hall is the world’s largest wooden concert hall, made entirely from laminated local cedar. It uses the most advanced fire-resistant technology for wood in Japan and was certified as the world’s largest by Guinness World Records in December 2015. The multi-functional hall can seat over 1,400 people, and the property also features a Japanese-style tea room, meeting rooms, an open tree-growing space, and more.

     

    “I want the local population to be incredibly proud of this magnificent wooden structure,” said Norihito Shimanuki, the hall’s director. “Through this concert hall, we’d like to promote Nanyo and Yamagata Prefecture both domestically and internationally.” 

    The collaboration logo for the newest partnership was inspired by the ‘KPP NANDA COLLECTION LIVE in HAWAII’ visual. The one-night-only concert was held in July 2014. Since the main focus of this team-up is ‘wood,’ the visual’s palm tree has been transformed into a cedar tree!

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 12. Support Japanese businesses and pick one up while you can!

  • Kyary Pamyu Pamyu Announces First Solo Budokan Appearance in Six Years Following Success at Coachella

    10.May.2022 | MUSIC

    In April 2022, Kyary Pamyu Pamyu performed at the world’s largest music festival Coachella, held in California. Following this incredible moment in her career, the singer played a solo concert at the Fonda Theater in Los Angeles. American fans were thrilled to see her return to the states after three years, with any overseas performances canceled due to the pandemic.

     

    During the most recent stop on her domestic tour, Kyary announced that she would be performing a solo concert at Nippon Budokan for the first time in six years. The concert will be the final stop on the singer’s 10th-anniversary tour and will be held on October 19, 2022.

     

    The announcement was made on May 7, the first day of the second half of Kyary’s current tour. The LINE CUBE SHIBUYA in Tokyo housed the singer upon her return from the states and tickets were sold out with fans excited to see what beloved tracks the Harajuku symbol would perform!

     

    The setlist for the performance featured highlights from Kyary’s decade-long career. The artist performed Candy Racer from her new album; Invader Invader, a current smash-hit on TikTok; the ever-popular Harajuku Iyahoi; the Halloween anthem Crazy Party Night ~Pumpkins Strike Back~; and Gentenkaihi, the track celebrating Kyary’s special anniversary.

     

    During the MC portion of the performance, Kyary shared details of a certain moment during Coachella that made a huge impact on her. The singer was concerned that no one would show up to her concert, as she was scheduled to perform at the same time as global stars Billie Eilish and 21 Savage.


    “Kyary, it’ll be fine,” one of her dancers said. “We’ll be on stage together. You’re not alone, so go out there and do what you always do!” Such a powerful message brought Kyary to tears. 

     

    During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness. She wrote their initials on her hands during her set to keep them with her. She emotionally thanked the audience for coming and said that she would not have been able to perform if the fans hadn’t given her the strength to do so.

     

    Starting with a show in Yamagata on May 13, Kyary will tour 16 more cities around Japan. She will then perform at the Second Sky Music Festival hosted by Porter Robinson at the end of October in the U.S. Her world tour, Kyary Pamyu Pamyu 10th ANNIVERSARY WORLD TOUR CANDY WAVE, will start in November.

     

     

    Advance tickets for the Budokan concert will be available to fan club members until May 16. The official website will begin general sales on May 20. 

     

    ©Aki Ishii

  • Kyary Pamyu Pamyu Collaborates with 153-year-old Kimuraya Bakery for LOCAL POWER JAPAN Project

    09.May.2022 | FOOD / MUSIC / SPOT

    Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

     

    Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

     

    Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

    For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

  • Kyary Pamyu Pamyu Begins Collaboration with Chiba’s Choushi Electric Railway

    09.May.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu is staying active in 2022. Celebrating the 10th anniversary of her major label debut, the artist recently performed at Coachella, one of the largest music festivals in the United States. On October 21, 2021, she released her first full-length album in three years, ‘Candy Raver.’ In January, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

     In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Announced earlier this month at the singer’s performance in Chiba, the Kyary Train finally set out on the Choushi Electric Railway starting April 29. 

    On April 1, Choushi Electric Railway president Katsunori Takemoto tweeted out something strange and hilarious: “Choushi Electric Railway has tons of problems, so we’ll change our name to Choushi Warui (‘In Bad Shape’) Railway starting today.” The self-deprecating post is on brand for the railway which is known for struggling with a lack of riders over the past decade. Social media blew up following the tweet, with many wondering if it was simply a poor April Fool’s Joke. Shortly after, a collaboration image between the railway and Kyary Pamyu Pamyu’s popular track Mondai Girl appeared. Commemorative versions of a one-day ticket for the train line are on sale now.


    It was also announced that a fully-decorated collaborative train would begin running in late April, though the president remarked that the number of interior decorations would depend entirely on how much the company could fit into the budget. Of course, following this plea, support began pouring in from all over Japan. Now, the entire staff, including one new employee, is ready to welcome guests. Each ticket will come with a sticker, on which is written the president’s heartfelt plea: “I want the Kyary Train to run without any issues!” So far, so good.

     

    The collaborative train is called the ‘Kyary Train with Plenty of Problems,’ and takes place inside a flashy pink train perfectly encapsulating the singer’s image.

     

    Inside the train car, guests are transported into the world of the Mondai Girl music video. Pink, yellow, and blue balloons fill the space, with plenty of other homages present. The ads on display on the train are also full of confessions by Choushi Electric Railway staff, Choushi City residents, and Kyary, regarding their individual problems.

     

     

    While the collab train is running, riders are encouraged to write a message of support on the right half of the sticker and post it on a special board to be erected at Kannon Station on April 18. 

     

    “I would like to renovate the old and problem-filled Kannon Station into Kyary Station,” president Takemoto said recently. He is also looking into erecting a photo booth pulling inspiration from the press conference scene in the Mondai Girl music video while cleaning up the area to draw in new customers. Be sure to check out the collaboration this spring and summer!

  • Japanese Pop Icon Kyary Pamyu Pamyu Announces Her First World Tour in Four Years

    27.April.2022 | MUSIC

    Following her storming sets at this year’s Coachella Festival and the 10th anniversary of her debut album, globally celebrated Japanese Pop Icon Kyary Pamyu Pamyu will return to the UK for the first time in four years to perform at London EarTH Concert Hall on Friday 25th November. Tickets go on sale Friday 29th April at 10am via www.gigsandtours.com and www.ticketmaster.co.uk. Full European tour dates here.

     

    The new UK show not only in celebration of the 10th anniversary of her debut album but will also see her perform tracks off her fifth album Candy Racer. The show also succeeds a major Japanese tour and dates across Europe.

     

    Kyary Pamyu Pamyu began her career working as a model for a number of Harajuku-based magazines. Appearing on countless covers, her outspoken style and unique worldview have attracted global attention, with her captivating doll-like appearance inspiring many to learn more about Tokyo street fashion. Kyary made her music debut in 2011 with the mini-album Moshi Moshi Harajuku produced by Yasutaka Nakata of CAPSULE fame.

     

    The music video for PONPONPON has been viewed over 180 million times. Her hit song Ninja Re Bang Bang was remixed by globally-renowned DJ Steve Aoki for the Nintendo Switch title Ninjala. In addition to her numerous performances around Japan, Kyary has also embarked on four successful world tours. In 2021, the artist’s 10th debut anniversary, Kyary launched the new KRK LAB label.

     

    Kyary Pamyu Pamyu continues to fascinate her fans with her free-spirit and original expressions that one would never imagine from her cute appearance. Her presence as an icon of “HARAJUKU,” a combination of artist and fashion activities, has attracted attention from all over the world.

     

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