Kyary Pamyu Pamyu Collaborates with 252-year-old Tsujun Brewery for LOCAL POWER JAPAN Project

08.March.2022 | FOOD / MUSIC

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is having a busy year. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. After concluding her performance in Kumamoto on March 6, Kyary is now collaborating with a local business in the area.

 

 

In the center of Yamato, a city in Kumamoto, lies the Tsujun Bridge, an important cultural property. The local Tsujun Brewery derived its name from this landmark and has been in business for 252 years. A special collaboration logo has transformed the breweries logo into an homage to Kyary’s 2014 third original album, Pika Pika Fantajin. Commemorative T-shirts featuring the new logo are also on sale! 

 

 

A special beverage inspired by Kyary is also available. Despite coming from a brewery, this amazake is alcohol-free!

 

While the beverage is branded with Kyary’s likeness, this particular Ama-no-Tamuzake Hotarumaru is a big seller for the brewery. Made from Kumamoto rice and purified at a nearby shrine, this sweet beverage is sure to lift your spirits, just like Kyary’s music. This drink is also more nutritious than other alcohol, containing no sugar or additives, and can be enjoyed by children. Each purchase also comes with an original shopping bag, making it the perfect souvenir!

RELATED ENTRIES

  • Jagi from Fist of the North Star Featured in New Collection from Fashion Brand CUNE

    16.August.2022 | ANIME&GAME / FASHION

    Fashion brand CUNE has launched a limited-time collaboration collection inspired by Fist of the North Star! The manga series was a major hit for Shonen Jump in the 1980s, and Buronson and Tetsuo Hara’s magnum opus lives on in fashion form. However, this time around, the available apparel focuses entirely on the popular character Jagi. 

     

    Collection

     

    The key visual for the collection features Taiji Ishimori, a professional wrestler active in New Japan Pro-Wrestling and the current IWGP Junior Heavyweight Champion.


    The unisex collection includes over 30 items, from T-shirts and hoodies to dresses and accessories. These items will be available at CUNE stores nationwide starting August 11 and on the CUNE Official Online Store starting August 12.

     

    Don’t miss out on these special collaboration items!

  • Street Fighter 6 and Onitsuka Tiger Announce Collaboration

    12.August.2022 | ANIME&GAME / FASHION

    Street Fighter 6, the next installment of the classic Capcom fighting series, is teaming up with Japanese shoe company Onitsuka Tiger.

     

    This marks the second collaboration between Capcom and Onitsuka Tiger, following the release of the Street Fighter V Arcade Edition collab shoes in 2019. The two are committed to impacting culture and feel strong ties to their Japanese roots, honoring the classic ways while being inspired by modern style.

    New visuals of Chun-Li and Kimberly, a new character scheduled to appear in Street Fighter 6, have been created for the collaboration. In this tag team featuring an old and new character, Chun-Li wears Onitsuka Tiger’s iconic MEXICO 66 model shoes, while Kimberly wears the DELECITY model, combining the essence of classic kicks with the spirit of the here and now. A special T-shirt has also been created featuring these new visuals, so check out the Capcom online store eCAPCOM or visit the Capcom stores in Tokyo or Osaka to snag one.

     

    In addition, Onitsuka Tiger plans to sell collaborative items in the first half of 2023, featuring original visuals of Chun-Li and Kimberly drawn by Thai cartoonist Wisut Ponnimit. Ponnimit is known as the creator of Mamuang, a popular character around the world.

    Expect to see more exciting collaborations between Capcom and Onitsuka Tiger in the future!

  • Kyary Pamyu Pamyu, Atarashii Gakko! Participate in Adobe DANCE VIDEO FES

    09.August.2022 | MUSIC

    Calling all dancers! Starting August 5, Adobe began the Adobe DANCE VIDEO FES, which is accepting dance video submissions until August 31, 2022. Those wanting to participate will be dancing to one of four songs by a few very unique artists: Dodonpa by Kyary Pamyu Pamyu, Emome no Natsu by Lucky Kilimanjaro, STARLIGHT by iri, and WOO! GO! by Atarashii Gakko! The campaign challenges contestants to create a dance video in which they show off their original dance moves to the song of their choice. These videos can be easily edited using Adobe Premiere Rush, a piece of software that can also be installed on smartphones.

     

    If you’re not incredibly confident in your dance moves, don’t worry. Rather than contestants being judged on their technical or editing skills, dancers will be evaluated on the amount of fun they have! The event is meant to emulate the excitement of a summer festival, so both beginners and pros are invited to participate. Just record your dance and upload it to YouTube, Instagram, Twitter, or TikTok with the designated hashtag.

     

    If the video you upload is selected by one of the participating artists, it will be featured in the official campaign dance video. Creators will also have the opportunity to appear in the artists’ live performances and dance videos in the future.

     

    In addition, a total of 22 entrants will be selected by drawing to receive Sennheiser wireless headphones, a 12-month Adobe Creative Cloud Complete Plan, a pair of tickets to the D.LEAGUE 22-23 season opener, or an Amazon gift certificate worth ¥30,000.

     

    Comments from Participating Artists

     

    Kyary Pamyu Pamyu: “Dodonpa is a song that’s perfect for all kinds of dances, so I hope that you’ll dance in your own special way! I’m hoping I can find an amazing dancer to perform with me at my Budokan show on October 19, so I’m looking forward to hearing from you!”

     

    Lucky Kilimanjaro: “Our band’s concept is to surprise the world every day, so we were so honored that our song was chosen!
    We hope you’ll express yourself and show us your unique dances!”

     

    iri: “My new song STARLIGHT is a difficult song to choreograph, so I’m really looking forward to seeing the dances you come with!”

     

    Atarashii Gakko!: “We’re happy to announce that our song WOO! GO! has been chosen as a track for Adobe DANCE VIDEO FES! I hope you can add some really cool edits to your videos so that they reach the largest amount of people! Whoever submits the most impressive video will get to appear in an official dance video. We’re waiting to see your dances!”

     


    Enter this contest with the same energy as if you were participating in a summer festival!

  • BE@RBRICK, BABY MILO, and Furniture Maker Karimoku Collaborate on New Figure

    04.August.2022 | FASHION

    BAPE’s iconic BABY MILO, Medicom Toy’s BE@RBRICK figure, and upscale furniture shop Karimoku are coming together for a unique collaboration. On August 6, a 400% size wood figure will be available at the BAPE.com Web Store, the Toy Medicom online store, and select retailers.

     

    Karimoku x BABY MILO® x BE@RBRICK 400% (Height: 280mm)

     

    Overlapping wood tones make this a must-have for BE@RBRICK collectors.

  • Kyary Pamyu Pamyu Teams Up with Zunda Saryo as Final LOCAL POWER JAPAN Project Collaboration

    02.August.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu recently wrapped up her 10th-anniversary tour with an extra performance in Okinawa on July 23. After completing 30 shows over six months, the longest tour of her career, Kyary will perform a solo concert at Nippon Budokan on October 19 to truly conclude this epic tour.

     

    As part of her tour, the singer has continued to energize Japan through the appeal of regional towns and cities with the LOCAL POWER JAPAN Project. At each tour location, the artist collaborates with a local company, creating special collaboration logos and products that have become the talk of social media. Kyary has announced the final collaboration for the project, bringing the total to 32. 

     

    During the national tour, the Miyagi concert scheduled for June 25 was canceled due to difficulties at the planned venue, Tokyo Electron Hall Miyagi, after an earthquake hit off the coast of Fukushima Prefecture in March. Although the artist wasn’t able to hold her planned performance in the area, she still wants to share the charm of Miyagi with the rest of Japan. The singer will team up with Zunda Saryo, a leading company in the area, for a special release.

    Zunda-mochi is a traditional treat popular in Sendai. Loved for centuries, this seasonal delicacy is made by boiling and mashing young soybeans which can only be harvested for a few short days in summer before they turn yellow and ripen. These are then mixed with sugar and wrapped around a rice cake. Zunda Saryo produces many different varieties of this luxurious treat, allowing people to eat them whenever and however they like. From the Zunda Shake to the Zunda Roll Cake, these sweets contain many health benefits–they are rich in protein, vitamins, and minerals. So don’t feel any guilt the next time you eat your fill!

     

    For this collaboration, Zunda Saryo’s reimagined logo pays homage to the artwork seen on the jacket of the ‘KPP 2014 JAPAN ARENA TOUR COLORFUL PANIC TOYBOX’ Blu-ray release. The company’s edamame-inspired mark has been redesigned to feature Kyary’s distinctive headpieces, and the artist can be seen smiling with a Zunda Shake in hand.

    A colorful collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting July 29, and a portion of the proceeds will be donated to Miyagi Prefecture to help repair the Tokyo Electron Hall Miyagi which was damaged by the June earthquake.

  • ONE PIECE FILM RED Inspires Collaboration Event with Raku Spa

    02.August.2022 | ANIME&GAME / SPOT

    From August 18 until September 19, 20 Gokurakuyu and Raku Spa locations will hold a special collaboration to celebrate the release of ONE PIECE FILM RED. 

     

    Goods

     

    Menu

    During the event, a new bath will be available each weekend. Guests can enjoy fragrant baths inspired by Luffy, Zoro, Nami, Usopp, Sanji, Shanks, and Uta. Check the website to see which baths will be available at which locations!

     

    Those visiting can find some new merchandise featuring exclusive illustrations made for the campaign and a tasty menu inspired by One Piece characters, so don’t miss it!

  • Q-pot Announces 8th Sailor Moon Collaboration Collection

    01.August.2022 | ANIME&GAME / FASHION / Uncategorized

    Q-pot, an accessory brand whose products are made to look like tasty desserts, will be collaborating with Sailor Moon for the eighth time! To celebrate Sailor Moon’s 30th anniversary, new items will be available at select Q-pot locations and the Q-pot Online Shop starting August 5, 2022.

     

     

    Accessory Lineup

    Sailor Moon is part of our history. These meltingly sweet accessories will bring back plenty of beautiful childhood memories. 

     

     

    Cosmic Heart Ganache Cupcake: ¥13,860 / Bag Charm: ¥12,760 (Tax Included)

     

    This seemingly melt-in-your-mouth sweet and sour strawberry chocolate is topped with a clear and juicy jelly. The Cosmic Heart Ganache Cupcake represents the classic Cosmic Heart Compact and is perfect for any fan.

     

    Prism Heart Macaron Necklace: ¥17,600 / Bag Charm: ¥16,500

     

    The long-awaited Prism Heart Macaron is here! Sailor Chibi Moon’s transformation item, the Prism Heart Compact, has been reborn as a tasty macaron, perfect to pair with any outfit!

     

    Makeup Whipped Cream Charm Necklace: ¥30,800 / Ring, Earrings, Charm: ¥6,050 each (5 varieties / 1 piece)

     

     

    Sailor Moon’s transformation items from past generations have been reimagined alongside some tasty whipped cream! This nostalgic set will bring back tons of happy childhood memories. Each of the five whipped cream charms is removable, and these items can also be purchased as charms, rings, or earrings.

     

    Sailor Moon Melty Memories Toy Box Necklace: ¥27,500 / Earrings: ¥12,100 (3 varieties)

     

    The Sailor Moon Melty Memories Toy Box looks like a toy box turned upside down, and is filled with the Transformation Brooch, Moon Stick, Crystal Star Compact, Cosmic Heart Compact, and Spiral Heart Moon Rod.

    Each of these pieces are perfect for longtime Sailor Moon fans, or as gifts for someone special in your life. The necklace also features a star and heart-shaped design with asymmetrical left and right chains.

     

    To celebrate this eighth collaboration, customers will also be able to snag some special bonuses. Those spending ¥44,000 or more (including tax) will receive a light-up accessory stand. To celebrate Sailor Moon’s 30th anniversary, fans will receive their purchases in a special box decorated to look like a cake.

    Come celebrate the 30th anniversary of Sailor Moon with some gorgeous accessories and sweets!

  • Matsuzaki Shoten to Hold First Collaboration Between Ginza’s Matsuzaki Senbei and Cat’s ISSUE

    01.August.2022 | FASHION / SPOT

    Matsuzaki Shoten will hold a special collaboration event between Ginza’s Matsuzaki Senbei and Cat’s ISSUE starting on August 6, 2022. The Cat’s Festival 2022 will be an incredible event for cat lovers, and guests will be able to grab some special hand towels and bowls produced exclusively for the festival. In addition, there will be an exhibition of works by Ayako Ishiguro, a picture book artist associated with Cat’s ISSUE.

     

    Ginza’s Matsuzaki Senbei x Cat’s ISSUE

    This Japanese-style hand towel features illustrations of unique cats based on the concept color of Matsuzaki Shoten, the main Matsuzaki Senbei shop in Ginza.

     

    Ginza’s Matsuzaki Senbei x Cat’s ISSUE

    Matsuzaki Senbei’s flagship product has been decorated with cat illustrations, each painted by hand. During the event, customers can choose four of their favorite pieces from a total of nine different patterns and pack them in a box wrapped with beautiful paper with a special design.  Guests can also purchase these goods separately. 

     

    Collaboration with Ayako Ishiguro, a Picture Book Artist Specializing in Monster Art

    This comical cat scroll created by Ayako Ishiguro will be on display during the exhibition. Hand towels made in collaboration with Ishiguro will also be on sale. These have previously been sold to huge fanfare.

     

    If you love cats and classic Japanese art, this is the event for you!

  • AMBUSH® Announces Second Astro Boy Collaboration Collection in Extremely Limited Quantities

    29.July.2022 | ANIME&GAME / FASHION

    On July 29, AMBUSH® will launch some special collaboration items inspired by the legendary series Astro Boy! These items are available in extremely limited quantities. 

     

    Astro Boy is a sci-fi hero manga set in the future starring the titular 100,000 horsepower character Astro Boy. A kindhearted robot, Astro Boy uses his strength to save people from danger, and the character’s more human-like qualities highlight the relationship between people and technology. AMBUSH® is looking to the future, using Astro Boy to highlight what they think the days ahead will bring.

     

    Astro Boy x AMBUSH Figure(Produced by Bait Inc)
    Only 50 Pieces Available

    ©︎TEZUKA PRODUCTIONS     


    Astro Boy x AMBUSH Necklace (Produced by Bait Inc)
    Only 300 Pieces Available

    ©︎TEZUKA PRODUCTIONS

    This collection features an all-black Astro Boy figure by Bait and a necklace perfect for daily wear. Both show the character in his iconic pose and emphasize the heart detail carved into his chest, symbolizing his humanity. 

     

    Don’t miss these exclusive items before they’re gone!

  • Idol Group FRUITS ZIPPER Releases 4th Single ‘RADIO GALAXY,’ Music Video Revealed

    29.July.2022 | MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    This spring, the group released the song Watashino Ichiban Kawaiitokoro, which exploded in popularity on TikTok racking up over 200 million plays. The song also ranked on the TikTok HOT SONGS list and ranked at #1 on Spotify’s viral chart. Fans requested a music video, and after its release, it pulled in over 1.1 million views in one month.

     

    The group’s long-awaited new single RADIO GALAXY was released on July 29, 2022.

    This is FRUITS ZIPPER’s 4th single, created in collaboration with trackmaker, singer, and producer YUC’e, who has provided songs for numerous artists and idols in the past.

     

    YUC’e is known for her dance music inlaid with ‘KAWAII’ elements, and the artist has become incredibly popular both in Japan and abroad. It’s no surprise that she chose to work with the adorable members of FRUITS ZIPPER, who are aiming to bring Harajuku culture to fans around the world.

     

    A music video for RADIO GALAXY was posted to YouTube ahead of the song’s streaming release.

     

    FRUITS ZIPPER’s artist photos were created by YUKARI, a video director, art director, and 3DCG artist from the digital creative company OFBYFOR TOKYO.

     

    RADIO GALAXY – FRUITS ZIPPER (Music Video)

    A special campaign to celebrate the release of the new song is ongoing on a number of music streaming sites. In addition, FRUITS ZIPPER will hold their first solo concert at Ebisu LIQUIDROOM on September 12.

     

    For a long time, RADIO GALAXY was only known to fans in the in-crowd who saw it performed at FRUITS ZIPPER live shows. Now, everyone can dance along! 

  • Kyary Pamyu Pamyu Concludes National Tour, Final Performance to be Held at Nippon Budokan in October

    26.July.2022 | MUSIC

    On July 23, Kyary Pamyu Pamyu held an extra performance at Koza Music Town in Okinawa as a part of her 10th-anniversary tour, ‘Kyary Pamyu Pamyu ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE.’ The tour has also been held to promote the singer’s latest album, Candy Racer.

    The tour began on January 16 at Atsugi City Cultural Hall in Kanagawa. Kyary created the tour to both thank fans for the past 10 years of support and to help those around Japan to forget the gloomy days of the pandemic, giving them a new happy memory to hold onto.

     

    The tour was the longest in the singer’s career, with Kyary performing 30 shows over a six-month period. The tour marked the first time the artist had held a solo concert in Yamagata, Akita, Nara, Tottori, and Nagasaki. 

    “I know some of you will be watching me perform for the first time, so I’ve prepared plenty of songs to get you pumped up,” the artist called out during her first Okinawa performance. The setlist included Candy Racer and Dodonpa from Kyary’s new album, as well as classic tracks like PONPONPON, Tsukematsukeru, and CANDY CANDY for a total of 18 tracks. The venue was lively and filled with smiles until the very last moment.

    During the encore, Kyary chatted with the audience, expressing her gratitude as she wrapped up six long months of touring. 

     

    “What would it feel like to tour for six months? I had a lot of thoughts about what it would be like, but now that it’s over, I want to do it all over again. This tour made me realize how lucky I am–I get so much energy and joy from everyone. You’re the reason that I can enjoy doing these concerts. You’re all a part of me,” Kyary said. “I want to thank all of my fans! I want to thank everyone!”

    In April, Kyary Pamyu Pamyu performed at Coachella 2022, one of the world’s largest music festivals. The artist received incredible acclaim both in Japan and abroad.

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. 

     

    This project was a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where Kyary’s concerts were held. These company’s logos were reimagined, paying homage to the artwork associated with Kyary’s previous song releases. Over the course of the tour, Kyary collaborated with 31 local businesses, including a collab with Little Tokyo when the artist visited the U.S. in April. 

     

    Kyary Pamyu Pamyu, who has overcome a number of trials and difficulties during her career, will hold her first solo performance at Nippon Budokan in six years on October 19. Tickets are on sale now, and fans can look forward to a memorable night!

     

    Photo by Masamune Maeda

  • Chainsaw Man Manga Series Collaborates with Tasaki Jewelry, Pop-up Event to Open in Nagoya

    25.July.2022 | ANIME&GAME / FASHION

    Matsuzakaya Nagoya will hold a special collaboration pop-up between the popular manga Chainsaw Man and the fine jewelry brand Tasaki from July 27 to August 2, 2022. Fans of the series won’t want to miss seeing these exquisite pieces in person! The event is also celebrating the launch of ‘danger,’ one of Tasaki’s new iconic items. 

     

    At the venue, guests can peruse a selection of Tasaki’s fine jewelry, including the new ‘danger’ collection which was inspired by the beauty of insectivorous plants. This is a perfect mix with Chainsaw Man, which has captivated audiences around the world with its unique plot, savage content, and one-of-a-kind characters. Fans won’t want to miss out on these manga-inspired pieces perfect for everyday wear. A special visual for the pop-up was drawn by the original author of the series Tatsuki Fujimoto. 


    Also on display at the venue will be a special Pochita figure, whose chainsaw will be lavishly set with pearls.

     

    Chainsaw Pendant & Ear Cuff (One Ear)

    Chainsaw Man Pendant

    Pochita Pendant

    Pochita Pendant

    Power Necklace

     

    These collaboration jewelry pieces inspired by characters and motifs from Chainsaw Man will be available in limited quantities at the venue, so don’t miss it!

    ©TASAKI

RANKING

  • DAILY
  • MONTHLY

FOLLOW US