Kyary Pamyu Pamyu Collaborates with Osaka’s Tsutenkaku Tower for LOCAL POWER JAPAN Project

03.June.2022 | MUSIC / SPOT

In conjunction with Kyary Pamyu Pamyu’s current 10th anniversary nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. At each stop, Kyary collaborates with a local company or landmark to help bring more attention to smaller regions and businesses. The details of the artist’s collaboration project in Osaka have been revealed ahead of the artist’s performance there on June 4. 

Kyary will be collaborating with the Tsutenkaku Tower, a symbol of Osaka that has stood tall in the Shinsekai district of Naniwa-ku since 1956. The special collaboration logo was inspired by Kyary’s 2021 dance track Dodonpa, which was recently performed during the artist’s incredibly successful set at Coachella 2022.

Tsutenkaku has been appearing in the news often during 2022 following the installation of the Tower Slider, a see-through slide taking guests from 60 meters up to ground level as they marvel at the city views.

 

 

 

The collaboration product is a special Tsutenkaku and LOCAL POWER JAPAN Project ticket featuring the new logo. The back of each ticket is printed with the phrase “From Osaka, let’s energize Japan!’ written in Kyary’s own handwriting. Collaboration tickets will be available for purchase from June 4 until June 19 at the Tsutenkaku Ticket Counter and Tsutenkaku Online Shop. Limited quantities will also be available at Fenice Sacay, the venue of Kyary’s Osaka concert on June 4. 

 

A collaborative T-shirt is also on sale featuring the new Tsutenkaku logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store from June 4 until July 17. 

 

Come transmit energy to all of Japan while enjoying a trip to Tsutenkaku Tower in Osaka as part of Kyary’s incredible initiative!

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    The characters of Sumikko Gurashi are celebrating an incredible decade! A 10th-anniversary cafe will open in Tokyo on July 1 and in Osaka on July 22 for a limited time.

     

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  • Kyary Pamyu Pamyu Collaborates with Famed Nagoya Tea Shop Myokoen

    15.June.2022 | FOOD / MUSIC

    Kyary Pamyu Pamyu inspired music lovers around the world in April when she performed at Coachella, one of the largest music festivals on Earth. The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced ahead of Kyary’s June 19 performance in Aichi Prefecture. 

    Since its opening in 1916, Myokoen has been providing high-quality tea leaves to tea lovers around Japan. The store is known for its hojicha, or roasted green tea, which is made by roasting the leaves over a gentle flame. With a particular focus on aroma, taste, and color, this secret blend of tea leaves is selected by tea masters from all over the country. 

     

    Kyary’s collaboration with Myokoen draws inspiration from the singer’s 6th single Invader Invader (2013), in which a fashionable alien played by Kyary seeks to take over the world. The tea shop’s logo has been transformed with a bit of pop flare.

    Myokoen (Aichi Prefecture) x LOCAL POWER JAPAN Project ‘Invader Hojicha’: ¥1,200 (Tax Included)


    The special product released for the new collaboration is the Myokoen and LOCAL POWER JAPAN Project Invader Hojicha. The recipe for the tea has remained unchanged for over six decades and this blend focuses on the golden color of fresh green tea after it has been roasted. This release features new packaging, and those interested can purchase a package at all Myokoen shops and on the company’s online store. Limited quantities will also be sold at the Aichi Prefectural Art Theater’s Main Hall starting at 2:00 on June 19, 2022.

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    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only!

  • Kyary Pamyu Pamyu Collaborates with Nara’s Kakinohasushi Hompo Tanaka for LOCAL POWER JAPAN Project

    09.June.2022 | FOOD / MUSIC / SPOT

    In April, Kyary Pamyu Pamyu made a big splash around the world when she performed at Coachella, one of the largest music festivals in the United States. 

     

    The second half of the singer’s 10th anniversary nationwide tour 31-show has begun, gaining even more momentum following the announcement of a solo concert at Nippon Budokan in October. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. As with past concert locations, a new collaboration has been announced following Kyary’s June 5 performance in Nara.


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    During the collaboration period, fans were able to buy specially-branded packages of Kirakira Persimmon Leaf-wrapped Sushi. While the leaves themselves aren’t edible, they act to preserve the sushi for days without refrigeration. This version contains mackerel and vinegar-soaked rice. The sushi was sold in limited quantities at Nara Centennial Hall, the venue of Kyary’s June 5 concert.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting June 3. Support Japanese businesses and pick one up while you can!

  • Sylvanian Families Pop-Up Park Opens for Limited Time at EKIHAKO in Eki Marché Shin-Osaka

    05.June.2022 | FASHION / SPOT

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  • Kyary Pamyu Pamyu Visits Iwashita New Ginger Museum in Tochigi Prefecture

    02.June.2022 | MUSIC / SPOT

    Iwashita Foods, a staple in Tochigi Prefecture for over 123 years, has teamed up with Kyary Pamyu Pamyu’s LOCAL POWER JAPAN Project! The project was launched to energize Japan through the appeal of regional towns and cities, and the singer is teaming up with the company known widely throughout the region for its ginger. Along with a selection of collaboration goods, a meet-and-greet will be held at the Iwashita New Ginger Museum in Tochigi City! Guests will be able to meet the popular mascot character Iwashika-chan in a new Kyary-inspired outfit. 


    The LOCAL POWER JAPAN PROJECT aims to bring attention and support to local industries and to inspire more tourism to rural areas that were hit hard by the pandemic. Kyary hopes to enliven local communities by collaborating with companies that have roots in the rural locations she is visiting on her current national tour. 

     

    On January 16, 2022, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE.’ The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.

     

    The collaboration logos created for the project were inspired by Kyary’s past releases while also keeping the spirit of the original company intact. T-shirts featuring these collaborative logos are available for a limited time, and a portion of the proceeds are given back to fund local development and social programs.

    On May 21, Kyary Pamyu Pamyu stopped by the Iwashita Fresh Ginger Museum on the way to her Tochigi concert. The singer was given a tour of the facility by Iwashita Foods president Kazunori Iwashita. A video of Kyary’s visit to the museum will be posted to YouTube soon!

     

    The mascot character of Iwashita New Ginger, Iwashika-chan, appeared at Kyary’s Tochigi concert held at Tochigi Prefectural Cultural Center in Utsunomiya on May 21, 2022. The adorable deer danced along with Kyary as Tsukematsukeru played to huge fanfare. 

     

    Iwashita New Ginger goods inspired by Kyary Pamyu Pamyu are now on sale at the Iwashita New Ginger Museum and the Iwashita New Ginger Online Shop until June 20. There are limited quantities of T-shirts and other merchandise not available anywhere else, so don’t miss out!

     

    The Iwashita New Ginger Museum holds meet-and-greets with its mascot character Iwashika-chan every Saturday and Sunday, as well as on holidays. Typically, the deer appears in seasonal outfits, but during a few appearances in June, she’ll appear in a special Kyary-inspired costume!

  • Kyary Pamyu Pamyu Collaborates with Kochi Prefecture’s Katsurahama Aquarium for LOCAL POWER JAPAN Project

    01.June.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu concluded her tour stop in Kochi on May 29, and as expected, the singer has announced another collaboration with a local business as part of the LOCAL POWER JAPAN Project! Launched to energize Japan through the appeal of regional towns and cities, the project has received both domestic and global attention. 

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    For the collaboration, the aquarium’s cute creepy-crawly mascot Otodo-chan has been transformed as an homage to Kyary’s music video for PONPONPON released in 2011. 

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  • Kyary Pamyu Pamyu Collaborates with Famous Poeme Sweets in Ehime Prefecture

    31.May.2022 | MUSIC / SPOT

    Kyary Pamyu Pamyu made waves with music lovers around the world last month when she performed at Coachella, one of the largest and most famous music festivals on Earth. On May 28, Kyary will perform in Ehime, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Ehime Prefecture, Kyary is teaming up with Poeme, a famous sweets shop in Setouchi close to the Seto Inland Sea. The shop itself opened in 1950 with a different name and quickly became popular for its Butter Manju. The buns, baked in a buttery biscuit dough with red bean paste, were an extravagant confectionary at the time. In the late 1950s, a friend of the founder Okada Kazutarou tasted the Butter Manju and said “This is a poem,” hence the current name of the location. After 76 years, the name of the shop still reflects Poeme’s mission that has been present since the company’s founding just after WWII. 

     

    The collaboration logo for the project was inspired by Kyary’s 2018 album Japamyu, which was released after four successful overseas tours. The album cemented the artist as one of Japan’s top talents, and the logo combines Poeme with Japamyu to make Poemyu.

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is only available until June 8 on the official LOCAL POWER JAPAN Project website.

  • Kyary Pamyu Pamyu Collaborates with 123-Year-Old Iwashita New Ginger for LOCAL POWER JAPAN Project

    24.May.2022 | FOOD / MUSIC / SPOT

    Kyary Pamyu Pamyu made a splash with music lovers around the world last month when she performed at Coachella, one of the largest music festivals on Earth. On May 21, Kyary performed in Tochigi, and the artist has released details about another collaboration as part of the LOCAL POWER JAPAN Project, launched to energize Japan through the appeal of regional towns and cities.

    In Tochigi, the singer will collaborate with Iwashita Foods, a staple in the prefecture for over 123 years. Locals recognize the company for its ginger and spicy pickled shallots, but they also keep coming back because of the worker’s sincerity and kindness. The Iwashita New Ginger has been a best-seller since 1987, and through active collaborations with local companies and the Iwashita New Ginger Museum, this popularity continues. Ginger can be enjoyed by men and women of all ages and all ethnicities in countless ways. 

     

    The collaboration logo made as part of the LOCAL POWER JAPAN Project combines the Iwashita New Ginger mascot with Kyary Pamyu Pamyu from the super-pink Kimino Mikata music video released in 2018.


    The collaboration has also introduced an Iwashita New Ginger and LPJP collaboration set, including five popular ginger products and two collaboration pins in a special gift bag. The pins feature designs of both the official Iwashita New Ginger character and the Kyary 10th Anniversary version created for the collaboration. The set will be available at the Iwashita New Ginger Online Shop and the Iwashita New Ginger Museum starting on May 25.

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. It will be available for two weeks only starting May 19, so grab one while you can!

     

    During the Tochigi performance, the popular collaboration Toge no Kamamaeshi from Gunma-based ekiben maker Oginoya was available again for a very limited time! The tasty dishes sold out immediately at the Gunma and Tokyo shows, and this new release will incorporate Iwashita New Ginger. As it turns out, the pink quail eggs in the original release were pickled using Iwashita New Ginger pickling liquid! This collab was clearly meant to be. 

     

    The triple-collaboration Toge no Kamameshi was sold in a limited quantity of 200 at the Tochigi venue on May 21. 

  • Kyary Pamyu Pamyu Rides Her Own Collaboration Train on Chiba’s Choushi Electric Railway

    23.May.2022 | MUSIC / SPOT

    On May 18, Kyary Pamyu Pamyu traveled to Chiba to take a ride on the Kyary Train, a collaborative train currently in operation on the Choushi Electric Railway! The collaboration is part of the LOCAL POWER JAPAN Project, launched to energize Japan by marketing the appeal of regional towns and cities. The singer also attended a special event celebrating the redesigned Kannon Station with Choshi mayor Shinichi Koshikawa and Choshi Electric Railway president Katsunori Takemoto in attendance. 

     

    In January, Kyary began the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ with the artist performing 30 shows across Japan. In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched, which aims to bring attention and support to local industries and to inspire more tourism to rural areas impacted negatively by the pandemic. In April, Kyary announced a collaboration with Chiba’s Choushi Electric Railway. The railway President is known for his self-deprecating jokes, noting that the railway has seen a serious lack of ridership over the last decade. Fittingly, the collaboration is based on Kyary’s hit song Mondai Girl (Problem Girl). The Kyary Train began operations on the first day of Golden Week, attracting a huge crowd. Surprisingly, the singer herself took time out of her tour to ride the train herself!

     

    Upon arrival at the Choshi Dentetsu platform, the Kyary Train appeared, decorated with the collaboration design on the first car. Kyary, seeing the train in person for the first time, greeted it with a happy wave. Upon boarding, the interior was decorated with pink, yellow, and blue balloons inspired by the music video for Mondai Girl. “It’s so cute,” Kyary exclaimed. Other decorations placed in the train also pull from the video, including triangular accents based on Kyary’s outfit and spikes inspired by the male dancer’s hairstyles. The in-train ads feature “problematic” confessions from riders, citizens of Choushi, and Kyary herself. After a while, the departure sound plays, incorporating the phrase Mondai Girl, and the train departs. During the 21-minute ride, Kyary guided riders through the many stations, with announcements playing as the train passed by notable locales. 

     

    After the trip, the ‘Mondai ga Aru’ (There are Problems) event took place to show off the new interior of Kannon Station. Broken glass has been replaced and the interior features a light pink paint job, complete with an image of Kyary. Choshi mayor Shinichi Koshikawa and Choshi Electric Railway president Katsunori Takemoto expressed their gratitude. 

     

    “Choshi Electric Railway is often the butt of jokes, but I think it takes courage to make those jokes. It’s because the railway is so honest that people are willing to come out and help,” Kyary said. “I’ll do my best so that my music and this railway will both be loved for 100 years.” 

     

    A photo booth pulling inspiration from the press conference scene in the Mondai Girl music video has been also been added. Kyary took a seat to share details of a certain moment during Coachella that made a huge impact on her. During the second weekend performance, Kyary performed alone for the first time in her decade-long career after her dancers suffered from a sudden illness.

     

    President Takemoto also spoke about a “problem”–too many people showed up to ride the Kyary Train during Golden Week, and the company ran out of its popular products halfway through the week! He also announced a new song, Choushi Mondai Girl, which he performed on guitar.

     

    “If there’s a problem, this is a good opportunity to solve it. If we can overcome our problems, we can move on to the next stage. I hope that Choushi Electric Railway will continue to do its best,” Kyary said at the end of the event, inspiring warm applause from the crowd.

     

    Be sure to check out the collaboration this spring and summer!

     

    Mondai Girl Music Video

  • teamLab to Open Art-Filled Botanical Garden in Osaka This Summer

    21.May.2022 | FASHION / SPOT

    Art collective teamLab will open a permanent nighttime exhibition, ‘teamLab Botanical Garden Osaka,’ at Nagai Botanical Garden in Osaka in the summer of 2022.

     

    The Nagai Botanical Garden, which originally opened in 1974, reopened on April 1, 2022, after tree thinning, tree rearrangement and replanting to accommodate new root growth, and soil improvement to create an environment where plants can thrive and grow in the far future. The garden covers over 240,000 square meters and is home to 1,200 species of plants, flowers, and trees.

    This summer, teamLab will transform the garden into an art space where the past, present, and future intersect, blending with nature’s changing seasons and the presence of guests.

    TeamLab’s environmentally friendly art project, ‘Digitized Nature,’ aims to show “nature itself becoming art in its natural state” by using only digital technology. Nothing in the gardens needs to be destroyed to create art.

    At teamLab Botanical Garden Osaka, the daytime botanical garden will become an art space at night. The space will be transformed by actual wind and rain, as well as by the behavior of the birds and the actions of visitors to the site. 

    Come enjoy an illuminated garden filled with art on a warm night this summer!

     

    ©チームラボ

  • Kyary Pamyu Pamyu’s 10th Anniversary Site Wins Global Web Award

    20.May.2022 | MUSIC

    Kyary Pamyu Pamyu’s 10th-anniversary website, created by IN FOCUS studio, is now an award winner! The website won the ‘Site of the Day’ award for the best website of the day worldwide at the FWA and CSS Design Awards, the world’s leading awards for web design.

     

    The site was created to celebrate the 10th anniversary of ASOBISYSTEM artist Kyary Pamyu Pamyu. When visiting the site, fans are greeted with a slot machine created from images of the artist over the years, resulting in 1,000,000 different patterns. Filled with Kyary’s typical humor, the website was made to show gratitude to the millions of fans who have supported the artist over the years.



    Last month, Kyary performed at Coachella, the world’s largest music festival. This marked her first US tour since the pandemic began in 2020. Upon her return to Japan, the artist began the second half of her 10th-anniversary tour, which will culminate in a solo performance at Nippon Budokan in October.


    Comment from Kyary Pamyu Pamyu

    “…I’m shocked!!

    I’m so happy that my 10th-anniversary website received such amazing awards! I just started the second half of my tour in Japan, and having received this awesome news, I’m even more excited to get out there and do my best on stage! To everyone at IN FOCUS–thank you so much for all the hard work you put into the site!”


    Awards Won
    FWA – FWA of the Day
    CSS Design Awards – Site of the Day

    Winning Site
    KPP 10th Anniversary Special Website
    https://kpp10.jp/

  • Kyary Pamyu Pamyu Collaborates with Ramen Chain Kourakuen in Fukushima

    19.May.2022 | FASHION / MUSIC / SPOT

    In conjunction with Kyary Pamyu Pamyu’s 31-show nationwide tour celebrating her 10th anniversary, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities. At each stop, Kyary collaborates with a local company to help bring more attention to smaller regions and businesses. The details of the artist’s collaboration project in Fukushima have been revealed ahead of Kyary’s performance there on May 20, 2022.

    In Fukushima, Kyary is teaming up with Kourakuen, one of Japan’s leading ramen chains dating back to 1954. For this collaboration’s logo, Kourakuen’s logo has been transformed as an homage to Kyary’s 2012 song Fashion Monster. The fan-favorite track has appeared in ad campaigns and is a must-play for the singer at concerts! 

     

     

    Known for its tasty ramen and gyoza, Kourakuen has been a local favorite for almost 70 years. While the menu hasn’t changed too much since the early days, the chain is known for releasing some unique offerings, like chocolate Ramen on Valentine’s Day and natto miso ramen this spring. 

    For this collaboration, fans can grab a branded Ramen Monster Spoon, perfect for slurping up your favorite bowl of ramen.

     

     

    Those who want to grab this item will want to head to the LOCAL POWER JAPAN Project online store by May 29. The spoon will also be sold in limited quantities at the Iwaki Aryan Arts & Culture Exchange Center Lobby in Fukushima on May 20. 

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. It will be available on the LOCAL POWER JAPAN Project online store until May 29!

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