A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

Momoko Sakura’s popular character Coji-Coji and the Shimokitazawa branch of Sunday Brunch are teaming up for some exclusive Christmas cakes! Preorders are scheduled to open on November 1, 2022. 

Currently, a special collaboration menu featuring Coji-Coji is available at Sunday Brunch Shimokitazawa. This has been a huge hit, and on weekends, young people in their 20s and 30s can be seen lining up for a seat. The newly-announced Christmas cakes are a first for the popular collab, and fans won’t want to miss snagging one for their holiday table. Sunday Brunch will also release its standard Christmas cakes alongside these new additions. 

Coji-Coji’s Christmas Fruit Tart

This lovely shortcake is decorated with Coji-Coji’s face and scrumptious fruit. The strawberry filling suits the outer layer perfectly. 

[Price] Small (12cm): ¥3,800 (Tax Included) / Large (15cm): ¥4,800 (Tax Included)

*Must be picked up at the Shimokitazawa location. Delivery is not available. 

*Preorders open from November 1 until December 18 both online and in-store. 

*Limited quantity available.

Strawberry & Gingerbread Man

This Christmas shortcake blends strawberries, blueberries, and a delightful gingerbread man. The fluffy sponge will melt in your mouth, and this is a must-have for strawberry lovers!

*Must be picked up at the Shimokitazawa store.

[Price] Small (12cm): ¥3,600 (Tax Included) / Large (15cm): ¥4,600 (Tax Included)

Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

A new collaboration store is now open in Akihabara, bringing together the popular YouTuber Sana Natori and everyone’s favorite Sanrio characters. The shop will be open until October 19, and this second collaboration features Halloween-inspired goods.

This time around, seven new goods are available, with 21 designs available in total. The illustrations were drawn exclusively for the collaboration.

Goods at a Glance

Pin (3 varieties)

Acrylic Keychain (3 varieties)

Acrylic Card (7 varieties)

Acrylic Figure Plate (3 varieties)

Sana Natori x Kuromi

Sana Natori x Pompompurin

Sana Natori x Lloromannic

Sticker (Set of 3)

Clear Case

Long Sleeve T-shirt

Purchase Bonus – Postcard (2 varieties)

Sana Natori is a VTuber who has become popular with audiences of all ages. Her aim is to live a proper life online, and she’s known largely for her livestreams, gaming, and music.

Following the well-recieved first collaboration, these spooky designs are sure to be a hit this holiday season. Which goods are you after?

(C) Sana Natori (C) 2022 SANRIO CO.,LTD. APPROVAL NO. L634678

The 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii will be held at the Kyoto City KYOCERA Museum of Art from October 7 until December 11, 2022. Cinnamoroll, the grand prize winner of the 2022 Sanrio Character Awards, visited the event on opening day, and second place winner Pompompurin visited on October 8. 

The exhibition itself traces the long and storied history of Sanrio, as the company celebrated its 60th anniversary in 2020. Guests will be able to learn more about ‘kawaii culture,’ something that has since garnered worldwide attention and become massively popular with audiences around the globe. Fans of specific Sanrio characters will be able to see how each was designed, and rare drawings and products will be on display.

Visitors will be able to trace how Sanrio developed each character’s personality and style over time, and will surely see how the company placed major importance on communication with audiences. Sanrio’s characters continue to transcend time, popular with people of all ages.

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

Sunday Brunch Shimokitazawa has announced a new limited-time collaboration menu inspired by Momoko Sakura’s Coji-Coji! The collab will run from October 7 until December 11, 2022. Previously, the restaurant held a Maruko & Coji-Coji Cafe that did extremely well in 2020, so there’s no doubt this will also be a huge success.

Guests can enjoy savory and sweet dishes along with drinks inspired by the adorable character. Some of these items were featured in the previous collaboration, and will only be available at the Shimokitazawa location. Plenty of characters will appear, and exclusive merchandise will be available at the store. There will be no reservations available, so be sure to show up early! More information will be available on the official Twitter page, so check back soon.

Menu

Coji-Coji’s Avocado and Nuts Taco Rice *Vegetarian Menu

Coji-Coji’s Pumpkin Cream Udon *Vegan Menu

Jiro’s Trifle

Coji-Coji’s Secret Cake (6 varieties) *Cake and Drink Set

Land of Fairy Tales Sweets Set *Includes Drink

Coji-Coji’s Cream Soda

Suzy and Buhi-Buhi’s Cream Soda

Godiva Cafe has collaborated with Sanrio’s character unit Hapidanbui twice since February, and the third collaboration is scheduled to start on September 15! All locations nationwide will sell hot or cold cocoa milk with a special sleeve and sticker featuring everyone’s favorite Sanrio characters.

The third collaboration will focus on Badtz-Maru and Keroppi. The shop’s cocoa milk combines smooth Godiva chocolate with milk and fresh cream, so why not grab one this fall?

Sunday Brunch Shimokitazawa has announced a new limited-time collaboration menu inspired by Momoko Sakura’s Coji-Coji! The collab will run from October 7 until December 11, 2022.

Coji-Coji has been a popular character in manga and anime for years, and this collaboration menu can’t be found anywhere else. Plenty of characters will appear, and exclusive merchandise will be available at the store. Previously, Sunday Brunch Shimokitazawa held a Maruko & Coji-Coji Cafe that did extremely well in 2020 and 2021, so there’s no doubt this will also be a huge success!

©️さくらももこ ©️ M.S

Starting September 30, the popular accessories brand Maison de FLEUR will begin selling items made in collaboration with everyone’s favorite Sanrio characters at stores nationwide and online!

Currently, Maison de FLEUR is celebrating its 9th anniversary, and what better way to party than with Hello Kitty, My Melody, My Sweet Piano, Kuromi, Pompompurin, and Cinnamoroll? 

Fans are sure to love these elegant original designs of the characters wearing black dresses and tuxedos, along with Maison de FLEUR’s iconic ribbon. 

Collection

The lineup includes five unique tote bags, pouches, and handkerchiefs. The brand’s popular Double Ribbon Tote Bag shows off the characters surrounded by flowers in reference to the word Fleur, which means flower in French. Two colors were selected to represent the brand: pink and black. A square tote bag with the same artwork printed in color will also be available.

These tote bags are perfect for everyday use, and each character is surrounded by good friends. Who wouldn’t smile when looking at these gorgeous items?

Come celebrate Maison de FLEUR’s 9th anniversary by picking up some of these adorable goods!

©’2022 SANRIO CO., LTD. APPROVAL NO. L633775