Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse
The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.
A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.
The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!
・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!
・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.
・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)
The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.
Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day.
The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.
17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)
Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.
Free areas will be open to the public. More details and ticket information is available on the official website.
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
Chiikawa and Sanrio Characters Collaborate for Special Merch Collection
19.November.2022 | FASHION
A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/
Official Site: https://www.sanrio.co.jp/
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online.
“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody.
This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”
The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
The #KuromifyTheWorld Project Celebrates First Anniversary with Special Week of Events
06.October.2022 | FASHION
The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya.
Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week.
Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.
Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!
・Kuromi’s Drink Stand:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Tokyo: October 20 – October 24
Nagoya: October 26 – October 27
Osaka: October 29 – October 31
Sanrio Puroland Begins Autumn’s Puro Halloween Event
15.September.2022 | SPOT
From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors.
The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!
First Set of Seasonal Goods (Costume ver.)
At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!
Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.
‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience
Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!
Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!
Limited Time Food Menu
Limited Time Photo Spot
In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!
Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!”
© 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ
Sanrio Releases New Collection Inspired by Gyaru from the 90s and 2000s
13.September.2022 | FASHION
On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag.
Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.
Mascot Keychain (4 varieties): ¥1,980 each
Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.
Accessory Case with Hole for Strap (4 varieties): ¥1,100 each
Hair Clip (4 varieties): ¥990 (Set of 2)
Secret Strap (8 varieties): ¥880 each
Each comes with a strap. The Cell phone can be opened and closed.
*Secret Straps are sold in a blind box.
Tokimeki Heisei Kogyaru Design Series
Release Date: September 14, 2022
Limit: From September 14 until September 20, each person is limited to 2 items of each character.
Sanrio Goods Page:
Pochacco and Pekkle Collaboration Donuts Coming Soon
08.September.2022 | FOOD
The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.
Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!
These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.
Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?
Pochacco & Pekkle Collaboration Donuts
Available: September 10 – September 30, 2022
Where to Buy: In-store or at the online shop (https://floresta-ec.jp/)
*Preorders begin on September 10 at 10:00 AM
*Items available in limited quantities.
Sanrio Avatar Creation App Hello Sweet Days Celebrates 5th Anniversary with Collab Cafe
24.August.2022 | Uncategorized
To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.
Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!
The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!
Running: August 21 – August 30 at 23:59
The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app.
There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!
Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389 Ⓒcocone
Hello Sweet Days 5th Anniversary Event
Smile Festival SNS Contest
Running: August 21 – August 31 at 23:59
Details Available in the App
・Sanrio Characters Honey Toast Cafe (Yokohama)
Running: August 20 – August 31, 2022
Collaboration Drink – Pochacco’s Banana Latte: ¥990 (Tax Included)
Shop Details: https://www.paselaresorts.com/collaboration/sanriocharacters-honeytoastcafe/
・Pompompurin Cafe (Harajuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Pompompurin’s Tropical Float: ¥990 (Tax Included)
Shop Details: https://pompompurincafe.com/
・Cinnamoroll Cafe (Shinjuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Hello Sweet Milk: ¥990 (Tax Included)
Shop Details: https://www.cinnamorollcafe.com/shinjuku/
Hello Kitty and Wish Me Mell Inspire Dinner and Dessert Buffet at Keio Plaza Hotel
Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays.
The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.
Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.
Come enjoy a relaxing meal with these two adorable characters!
Dinner & Dessert Buffet – From Hello Kitty and Wish Me Mell with Thanks
Running: September 3 – October 30, 2022 (Available only on weekends & holidays)
Venue: 4F Restaurant ‘Jurin’
Coji-Coji and Sanrio Characters Come Together to Celebrate Cinnamoroll’s 20th Anniversary
To commemorate Cinnamoroll’s 20th anniversary, Coji-Coji and a ton of other Sanrio characters are coming together to celebrate!
The characters who live in fairy tale lands are always on a mission to entertain humans. Coji-Coji attends a school and studies hard every day, following the example of famous characters active in the human world. Sanrio characters have come to the school to study hard themselves, and this newly-created collaboration art shows the characters in adorable matching school uniforms.
Look forward to these new collaborative products coming in the summer of 2022, as well as other unique plans to celebrate the anniversary of Cinnamoroll!
Coji-Coji x Sanrio Characters
Official Site: https://www.cojicoji.site/
Golden Kamuy x Sanrio Characters Collaboration Cafe to Open in Shibuya
Characters from the popular anime series Golden Kamuy will team up with beloved Sanrio characters for a new collaboration cafe! Fans should visit Chugai Grace Cafe in Shibuya by July 18 to try some themed dishes and grab some exclusive merchandise.
Eat the Great North! Cream Stew Plate
Almond Pound Cake with Lingonberry Sauce
Matagi’s Stump Birthday Cake
Monkichi the Monkey and Shiraishi’s Banana Soda
Cola Float and Strange Juice
Pin – Cafe ver. (7 varieties, random)
Acrylic Stand (7 varieties)
Acrylic Frame Keychain (7 varieties)
Acrylic Block – Cafe ver.
Let’s Go to the Cafe! Curry (2 varieties)
Pouch (10 varieties)
Genjirou Tanigaki Birthday Set
Collab Menu Order / Advanced Reservation Bonus Coaster (17 varieties)
Matagi’s Stump Birthday Cake Order Bonus – Bromide
Goods Preorder Bonus Bromide (17 varieties)
The collaboration menu will include a tasty Almond Pound Cake with Lingonberry Sauce and Matagi’s Stump Birthday Cake to celebrate Tanigaki’s birthday! Don’t miss out on these exclusive menu items and goods.
© 2022 SANRIO CO., LTD. TOKYO, JAPAN(L)
Golden Kamuy x Sanrio Characters x Chugai Grace Cafe
Running: June 23 – July 18, 2022
Venue: Shibuya MODI 7F, Chugai Grace Cafe
Official Site: https://chugai-grace-cafe.jp/collaboration/kamuyxsanrio/
Natural Donut Shop Floresta Collaborates with Sanrio’s Kiki and Lala for New Treats
26.June.2022 | FOOD
From July 2 until July 24, the handmade donut shop Floresta will be offering donuts inspired by the Sanrio characters Kiki and Lala! These treats, made from all-natural ingredients, will be available at Floresta shops and at the online store.
The Little Twin Stars, Kiki and Lala, were born on the Omoiyari Star in the Dream-Star Cloud.
The older sister Lala and younger brother Kiki appear on these healthy donuts along with a shooting star. Floresta’s special white chocolate is kneaded with purple sweet potato powder and strawberry powder to create a donut that isn’t too sweet.
Little Twin Stars Collaboration Donuts
Part 1: July 2 – July 12
Ring Donuts (2 varieties)
Kiki / Lala
Part 2: July 13 – July 24
Kiki & Lala Shooting Star Donut Holes
During the second half of the event, guests will be able to grab donut holes based on the beloved characters. Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives.
Enjoy these donuts yourself, buy them for a friend, or bring them to a family get-together.
© 2022 SANRIO CO., LTD. APPROVAL NO. L631150
Little Twin Stars Collaboration Donuts
Available: July 2 – July 24, 2022
Where to Buy: Floresta locations nationwide, Online store
Shop List: https://www.nature-doughnuts.jp/shop/
Official Site: https://floresta-ec.jp/
Sanrio Puroland Opens New Sensory Show Fusing Real and Virtual Worlds
Starting July 15, Sanrio Puroland will premiere a new show, Nakayoku Connect. The unique hands-on experience will blend both the real and virtual worlds.
The interactive show Nakayoku Connect is set to introduce a new type of entertainment that combines a real live show filled with twinkling lights and lasers set to pop dance music with a virtual world. This is the first new show to be performed at Puro Village in three years, since Wish me mell’s Chance for You began in September 2019. This will also be the first time in about two years–since the temporary closure in 2020–that regular shows will be held in Puro Village during business hours.
For the first time ever, this show will be presented not only in Puroland, but virtually as well. Visitors are welcome to enjoy this unprecedented experimental show incorporating the world around us and the world inside the computer.
In Japanese, Nakayoku means ‘to care about friends’ and ‘to get along happily.’ The creators of the show believe that this is an important value to think about today, and visitors will enjoy seeing their favorite characters, from Hello Kitty and Dear Daniel to Bad Badtz-Maru and Kogimyun. The live and virtual shows will be performed simultaneously, and the characters will wear new costumes inspired by the concept of retro-futurism.
For a more immersive experience, the show will utilize a ‘fiber beam’ for the first time ever. Harmless to the body, the entirety of Puro Village will be illuminated, with the lights and animations linked to the show’s music. Come enjoy this brand-new experience!