Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse

17.November.2022 | ANIME&GAME / SPOT

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

 

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

 

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

 

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

 

Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

 

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

 

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

 

 

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

 

Free areas will be open to the public. More details and ticket information is available on the official website. 

RELATED ENTRIES

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    26.July.2023 | MUSIC

    Since the start of their career, electro-pop duo CAPSULE has utilized virtual studios in the production of their music. Now, a new world has been created using VRChat, one of the world’s largest social VR platforms, to bring the world of CAPSULE’s latest album, METRO PULSE, to life. Along this exciting announcement also came the news that the duo would hold a virtual concert titled CAPSULE Live in VRCHAT “METRO PULSE” on August 5.

     

    In a virtual world that transcends the limitations of reality, the members of CAPSULE have been transformed into avatars to share their latest Synthwave and city pop album METRO PULSE. Fans are invited to use this opportunity to experience the world of CAPSULE in an entirely new way. The duo continues to lead the Japanese electro scene.

     

    The overall production of this live performance will be handled by ANNIN, a joint production of Activ8, the company behind the legendary VTuber Kizuna AI, and ASOBISYSTEM. Additionally, the concert will be produced by ReeznD, who has experience in live-action music videos and XR live performances. Kinu, who previously performed at the SANRIO Virtual Festival, will supervise the production.

     

    ■Stroll around the CAPSULE HOUSE, seen in CAPSULE’s music video, in VR

    The venue for the virtual concert is CAPSULE HOUSE, a special world in VRChat. The CAPSULE HOUSE, seen in the pair’s music video, has been recreated, and as you go deeper into the house, the door to the live performance venue will appear. The CAPSULE HOUSE is open to the public now, and can be visited by logging in to VRChat. Be sure to pay close attention to the countless gimmicks scattered around the house!

    <Comment from CAPSULE>

    “We’re looking forward to sharing our latest work, METRO PULSE, in a new way. We’ll see you all at the CAPSULE HOUSE in VRChat.”

     

    ■Official Concert T-Shirts to be available

    To commemorate the virtual live event, CAPSULE’s first e-commerce site has also been opened. The first item to be made available will be an official T-shirt.

     

  • ShowMinorSavage, Formed by SOTA and MANATO of BE:FIRST and Aile The Shota, Releases Long-Awaited 1st EP

    24.February.2023 | MUSIC

    ShowMinorSavage, a new unit formed by BMSG’s Aile The Shota along with SOTA and MANATO from BE:FIRST, have released their first EP! ShowMinorSavage was added to all major streaming services on February 22, 2023.

     

    The three artists met at a BMSG audition and immediately hit it off, sharing similar musical backgrounds and interests. Unsurprisingly, they formed ShowMinorSavage soon after.

     

    Their unit name comes from their intention to transform minor acts in the music scene into major acts, showing how savage they can be. Their first EP was created with this idea very much in mind.

     

    ShowMinorSavage / SUPER ICY (Prod. Chaki Zulu) -Music Video-

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    The major debut of ShowMinorSavage is sure to create waves in the music scene, and you won’t want to miss it!

  • SKI-HI and NTV Launch New Major Project, Theme Song ‘D.U.N.K’ Streaming Soon

    31.January.2023 | MUSIC

    SKY-HI and NTV have announced a new major project titled D.U.N.K. -DANCE UNIVERSE NEVER KILLED-. The large-scale project aims to promote SKY-HI and other Japanese vocal and dance groups around the world.

     

    The project will be broadcast on YouTube and other video streaming platforms and fans can expect content other forms of media content as well. D.U.N.K. will feature exciting content that blends music and dance along with conversations with artists, behind-the-scenes extras, and collaborative ventures.

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    The theme song D.U.N.K. will be released on all streaming services on February 3, 2023. The track promises to be a killer tune that will make all of Japan dance and will inspire people to follow their dreams. With straightforward lyrics, impressive rap, and emotional vocals, get ready to tune in to this track early next month!

     

  • Live Video of SKY-HI’s Performance of ‘MISSION’ Released on YouTube

    23.January.2023 | MUSIC

    On December 11 and 12, SKY-HI held solo concerts at Toyosu PIT to celebrate the group’s first album, THE DEBUT. The event, Round A Ground Special 2022, was a hit with fans, and a live video of the new song MISSION has now been released on SKY-HI’s YouTube channel.

     

    MISSION (Round A Ground Special 2022 ーBirthday Eveー December 11, 2022 at Toyosu PIT)

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    The powerful lyrics inspire listeners to pursue the best version of themselves. There’s no doubt that MAZZEL will be a group to watch.

     

    Audition Documentary Show MISSIONx2, Ep.01 / Prologue -BMSG Trainees-

    MISSIONx2 is now available to watch on the official BMSG YouTube channel.

  • Chiikawa and Sanrio Characters Collaborate for Special Merch Collection

    19.November.2022 | FASHION

    A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

     

    Goods at a Glance

    This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023

    11.November.2022 | FASHION / SPOT

    The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

     

    “Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

     

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    The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

  • The #KuromifyTheWorld Project Celebrates First Anniversary with Special Week of Events

    06.October.2022 | FASHION

    The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

     

    Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

    Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

     

    Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

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  • Sanrio Puroland Begins Autumn’s Puro Halloween Event

    15.September.2022 | SPOT

    From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

     

    The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

    First Set of Seasonal Goods (Costume ver.)

    Light Show

     

    At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

     

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    Special Greeting

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    Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

    Limited Time Food Menu

    Limited Time Photo Spot


    In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

     

    Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

     

    © 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

  • Sanrio Releases New Collection Inspired by Gyaru from the 90s and 2000s

    13.September.2022 | FASHION

    On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

     

    A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

     

    Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

     

    New Products

    Mascot Keychain (4 varieties): ¥1,980 each

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    Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

    Hair Clip (4 varieties): ¥990 (Set of 2)

    Pouch: ¥2,420

    Secret Strap (8 varieties): ¥880 each

    Each comes with a strap. The Cell phone can be opened and closed.

    *Secret Straps are sold in a blind box.

  • Pochacco and Pekkle Collaboration Donuts Coming Soon

    08.September.2022 | FOOD

    The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

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    These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

     

    Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?

  • Sanrio Avatar Creation App Hello Sweet Days Celebrates 5th Anniversary with Collab Cafe

    24.August.2022 | Uncategorized

    To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

     

    Collaboration Cafe

    Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

     

    Collaboration Drinks

    Exclusive Merch

     

    Limited-Time Event

    The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

     

    Running: August 21 – August 30 at 23:59

    The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

     

    There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

     

    Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389 Ⓒcocone

  • Hello Kitty and Wish Me Mell Inspire Dinner and Dessert Buffet at Keio Plaza Hotel

    10.August.2022 | FASHION / FOOD / SPOT

    Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays. 

     

    The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.

     

    Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.

     

    Come enjoy a relaxing meal with these two adorable characters!

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