【Tokyo Stroll】 The café that you want to visit to see someone #4 Cats working at Shinjuku-sanchome’s Café Arles

21.December.2017 | FEATURES / FOOD

“Good service, a jolly owner and cute cats – this café is sure to heal you!”

 

I’m Ema Tanioku and today I’ll be introducing you to yet another café in Tokyo as the fourth edition of my series “The café that you want to visit to see someone”. Today I’ll be reporting about my visit to Café Arles which can be found at Shinjuku-sanchome. Ever since hearing that there were cats at this café, I’ve been set on going 〜♪♪

 

The café is very easy to access. To get to there, you can take the Toei Shinjuku line to Shinjuku-sanchome. From here, you can get to the café within a five-minute walk. Walking around the Shinjuku Suehirote theatre, the café soon came into sight. Somehow, I could sense the presence of cats just from the atmosphere…

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There it was! The entrance to the café was decorated with many ornaments of cats and dogs. I don’ know why but I was filled with excitement before even having entered.

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As soon as I entered, I immediately spotted a cat.

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I was then greeted by the cat’s master who had a sweeping grin across his face and was wearing a hat with a cat broach. I could really feel his love for cats ♪♪

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I took a sweeping glance over the café – cats, cats and more cats – there were so many cat-themed goods everywhere! Apart from cats goods, the master also collects clown goods and displayed everything all huddled together to decorate the café.

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Although this was my first time at Café Arles, I immediately felt right at home as a warm feeling grew within me. I asked the master what got him into the café business and I was surprised by his response. It all started when the master was working at a mahjong parlour, where a person they knew asked them to start up a café.

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The master then thought about the numerous paintings he had collected and how he was in search of a place to display them. The idea of choosing his own music, menu and decorating a café interior to his own taste really struck a chord with him.

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There are many paintings displayed in the café. Amongst these are some by modern artist Tomomi Kondo, who made the paintings “please your master” and “cool your thighs”, which feature the kaban neko (café cats) Ishimatsu and Jirocho, who are “working hard” by lazing around.

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Café Arles is fun and draws in even more fun. The atmosphere is filled with the love and enjoyment of the customers. That’s why I immediately felt so at home as soon as I entered. You can easily spend a long time here.

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I asked the master what he recommends from his menu. His response? “My recommendation is what you want to eat the most!” he said wisely. I felt like eating Napolitan spaghetti and so that is what I ordered! (Price: ¥720 including tax)

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It came with banana and giant corn ❤ – this excellent service made me so happy!

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The gentle flavour of this homemade dish was delicious and I could really taste the Showa-retro Napolitan flavour to it. The drink, soup and salad services available gives this meal a perfect score for portion size satisfaction!

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The master allowed me to take his café cat Jirocho-kun out for a walk. This was the first time I’d ever walked a cat – a new, fresh experience!

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Jirocho-kun is a very calm and obedient cat, so we had a lovely stroll together. Speaking of which, Jirocho-kun loves his owner so much that he runs to meet him whenever he hears his car pull up at the shop.

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This year marks the 40th anniversary of the café. “I enjoyed every minute of it” explained the master happily. The master created a place where everyone can be happy and in return everyone supports him. Perhaps this cycle is the motivational force that has kept and will continue to push this café to live and thrive.

 

I’m glad I came to this café today and met such a special person.

I want to come here again and have another chat with the master!

 

 

 

■Information

Cafe Arles

Address:1st floor, 5-10-8, Shinjuku, Tokyo

Opening h0urs: 11:30 〜 22:00

Regular holidays days: Sundays, New Year’s period holiday period

Access:398 metres from Shinjuku Sanchome station (reach via Toei-Shinjuku line/ Tokyo Metro Marunouchi line

URL:https://tabelog.com/en/tokyo/A1304/A130401/13087540/

 

 

Model & Writer: Ema Tanioku

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Profile: “Emaeri” is the nickname for models Ema and Eri Tanioku, who are Aomoji fashion model twins. Ema and Eri Tanioku specialise in twin fashion coordination. Over the years their fanbase has increased due to their cute looks. Ema Tanioku spreads Harajuku culture within Japan as well as overseas and works as a Harajuku Tourism Ambassador. Starting off as a model, Ema has broadened her talent range from fashion magazines to TV, and from playing the lead role in dramas to movies.

Instagram:@ematanioku

 

Photographer:Haruka Yamamoto

Editor:Ryoichi Komaba

Design:Yuko Abe (ASOBISYSTEM)

Translated by: Samantha Fernandes

 

RECOMMENDED ENTRIES

  • 【Tokyo Stroll】The cafe you that you want to visit to see someone #3 “Galant” —a retro café in Ueno

    15.November.2017 | FEATURES / FOOD / SPOT

    “It’s a mysterious café vacuum sealed with an energy that feels like it’s the time of the Japanese economic miracle”

     

    We’re at the third installment of this series where we take a stroll to old-fashioned cafes filled with a sense of nostalgia.

    I, Ema Tanioka, will be introducing to you another retro café that I am in love with. Today, we go to “Galant” in Ueno, a town where the Showa mood still lingers.

     

    Galant has continued to be loved by many people since it opened its doors back in 1977. This year marks the 40th anniversary of the popular café. “Galant” sounds a little space-y, don’t you think? It’s a little different from the norm. When I enquired to the staff about the origin of the café’s name, they told me that it comes from the Mitsubishi Galant as the owner is a fan of cars. To think that a car’s name became the name of a café! But it has a ring to it and is easy to remember, so it might actually be a huge success.

     

    Anyway, without further ado, let’s make our way there!

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    Galant is on the 2nd floor of this building. As you head up the stairs, it no longer felt like I was in the real world. A completely different world opened before me. Because of the entrance’s chic brickwork, I was surprised by the dazzling lights floating inside.

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    And here!

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    Here too! There was so much sparkle.

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    The first thing to peak my interest was the uniform the staff were wearing. So cute… You don’t see that red & yellow combination much these days. It helped amplify that retro mood of the café even more.

     

    The male staff wore red & black! Black was the base colour and had that well defined, guy-like feel to it. Together with the checkered vests, it completed that retro look. It was wonderful. The café was also playing popular Showa era songs. I really felt like I had stepped back in time.

     

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    And then… and then! The menu arrived!

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    The most popular item on the menu is the chocolate parfait (¥900 tax incl.). It was absolutely stuffed with cream all the way to the middle. For people who love sweet things this is an irresistible delight. By the way, I must ask, what do you do when it comes to the cherry on top of the parfait? The truth is, I absolutely love parfaits, but I’m really not into the cherry – I usually leave it until the end. Even though it looks so cute on the parfait…

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    Another item is the cream soda (¥750 tax incl.). When going to a café, you just have to get a cream soda!! It’s because you don’t see them around much besides at cafes and family restaurants, so I’m the person that ends up ordering one unintentionally when if I see it on the menu.

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    There’s a nice fat serving of ice cream in there. It’s a drink you can enjoy that has the aesthetic of a dessert. The melon soda is crystal clear like a precious gem. The best part about cream soda is how the ice cream slowly melts into the drink. It’s pretty fun to watch!

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    Galant is the kind of café where the more you get to know it, the more you start to love it. Its fans have been supporting it for many years, and even when I become a grandma in the future, I reckon it’ll still be bustling all the same.

     

    ■Information

    Galant (ギャラン)

    Address: 6-14-4 Ueno, Taitō, Tokyo

    Open: 8:00-23:00

    Open all week.

    Access: 2-minutes’ walk from Ueno Station via the Tokyo Metro Ginza Line / 1-minutes’ walk from Exit 5b at Ueno Station via the Hibiya Line

    URL:https://tabelog.com/tokyo/A1311/A131101/13039759/

    Model&Writer:Ema Tanioku

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    Profile:Ema and Eri Tanioku are well-known Aomoji-kei twin models that go by their duo name “EmaEri.” Their twin-like fashion co-ordination and cute looks have earned them a fast growing fan base. They are officially appointed tourism ambassadors and work both in Japan and overseas to promote Harajuku culture. They work as fashion models in a wide range of areas and have appeared in fashion magazines as well as on TV, in dramas, movies and more.  Instagram:@ematanioku

     

    Photograph:Haruka Yamamoto

    Editor:Ryoichi Komaba

    Design:Yuko Abe(ASOBISYSTEM)

    Translation:Joshua Kitosi-Isanga

     

  • 【Tokyo Stroll】The cafe that you want to visit to see someone #2 “Nanatsumori”—An Attractive Cafe in Kōenji

    26.July.2017 | FEATURES / FOOD / SPOT

    “A coffee lounge where you can step back in time and spend it in luxury.”

     

    Showa, retro-style coffee shops that are comfortable and echo a sense of nostalgia. I, Ema Tanioka, love going to these kinds of cafés. I hope to make you want to visit a place like this, the kind of place where you want to meet with someone.

     

    For today’s stroll, I went to Kōenji, a conveniently accessible location from the city just one stop from Shinjuku on the Chūō Line. When you think of Kōenji, you think of its plentiful second hand clothes shops and shops selling miscellaneous goods, among others, all with their individual traits. It’s the kind of town where you’re sure to discover something new each time you visit.

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    This time around, I went to “Nanatsumori,” a café that has a retro look to it from the outside. It was built in Showa 53 (the year 1978). I heard that the building was originally used as a tea house.

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    At the front of the café is an old-fashioned shaved ice machine. I couldn’t help turning it.

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    Upon entering, you can see the interior of the café has weathered. It has an atmosphere reminiscent of the Showa era, like you’ve just stepped back in time. No matter where you take a photograph in the café it will look beautiful.

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    There were lots of mysterious ornaments inside; I couldn’t help but reach my hands out to touch everything♪

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    But, in the end, I didn’t know what any of the things I’m holding in the photos were. How on earth do you use this stuff…?!

     

    While pondering that, just simply gazing around the interior of the café filled me with a feeling of excitement.

    >>next page

  • 【Tokyo Stroll】The cafe that you want to visit to see someone #1 The popular cafe in Jinbo-cho called “Sabouru” that has retro interior and nostalgic food.

    02.June.2017 | FEATURES / FOOD / SPOT

    “Although there are many great things about chain stores, the café has their own dream.”

     

    The café that reminds me of Showa era is somehow nostalgic and comfy inside.

    I, Emma Tanioku, who love to visit the new café restaurants is going to introduce the café that will make you want to see particular person in their café.

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    Today, I came to Jinbo-cho that is good access from middle of Tokyo, and you don’t have to change the train line from Shibuya station.

    Jinbo-cho is socially known as the town which has many secondhand bookstores, it is actually the town for gourmets as well.There are many hidden old-established restaurants in this great town.

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    I want to introduce this café that I was especially curious about.

    “Sabouru” which you can say its representative retro cafe. It locates right there from the exit A7 in Jinbo-cho train station.This 62 years historical café has established in 1955.

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    In front of this café which appears to look like small mountain hut, there is a red public telephones surrounded by some flowers, plants and a totem pole.This makes me want to take a picture in front of there.This public phone is actually functional, so I heard some people are still using it.

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    There are floor first, semi basement and mezzanine inside. It is little dark inside, but you can still enjoy reading books.Either if you come here alone or with your friends, you can spend the relaxed time.

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    The miscellaneous goods that decorated inside the café were donated by customers.

    Even though they are all different kinds of souvenirs from all over the world, they look like it’s coordinated perfectly.I bet the customers who are big fan of this café decide to buy the good souvenirs which are going to match with this store’s atmosphere. For your information, you can decorate your souvenirs inside the cafe even if you are not regular customer.

     

    >>next page

  • 【Tokyo Cafe】Visit the café which has a menu that gives you great impact Vol,6 “Kissa Housekibako”

    23.June.2017 | FOOD

    I rode the train on Keio line, Shinjuku station the hustle and bustle high building area on the back. For about 15 minutes, I was staring at the slowing changing view from the train. I got to the restaurant in Chitose-karasuyama that many girls from all over Japan come here to get “drinkable jewelry.”

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    I looked inside from the laced curtain looked like ribbon on the door. The toys that I used to play with when I was little looked like they were smiling at me as if they are saying “come inside.”

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    When I opened the door, I felt like I leaped back from Heisei era to Showa era. There are photographs of Seiko Matsuda, who is a popular pop idol in Showa era, and her songs were playing. It is such a nostalgic atmosphere. The person who runs this café which is like a full of dreams and admires when she was little is Naomi Kanai. “I opened this café, “Kissa Housekibako” since I love too much about the Japanese pop idols and goods in Showa era. I mainly collect the music and items from 1970 to late 80s. I am very happy when the girls who don’t even know about this era visit here and say it is cool or cute about the stuff in this café,” she gently told us.

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    Anyway, the main purpose of this visit is “drinkable jewelry” as known as “cream soba” which was everyone’s favorite food when they are little.

     

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    The standard color of cream soda is supposed to be green, but the one in “Kissa Housekibako” appeared in a very girly color. They appeared in cute and shiny spring colors.

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    Peach flavored one named “rose quarts(550yen include tax)” taste sweet and sour. This drink goes with the strong love songs sung by “candies” which was a famous Japanese idol group take light steps.

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    Strawberry flavored one named “Ruby(550yen include tax)” is like a sweet taste of love. This clear spring color reminds me of Seiko Matsuda’s hit song, “Red sweet pea.”

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    The grape flavored one named “Amethyst(550yen include tax)” taste of matured love. The sexy form of the cup reminds me of “Pinklady”, the famous Japanese pop idol group who  dances gorgeously.

    You may be able to encounter limited flavor and refreshing idol songs in this summer!

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    You cannot miss the spaghetti Neapolitan(600yen include tax)  if you want to enjoy Showa taste. It has chewy spaghetti noodle and bacon, onions and bell pepper chopped in large sizes. The texture of soft noodles and the sour taste of tomato ketchup took me into the nostalgic world.

    It has been 8 years since the opening. “Thanks to social media, people even from other countries visit here to get the colorful cream soda. This café is made of Showa era culture, but Heisei era culture support us as well.” Not only young people but also people from other countries have been attracted by their music and items. “Hosekibako” (Jewelry box) that is made by Naomi-San has full of smiles from all over the world.

     

    Ueki Yuriko(food writer)

     

    ■Information

    Kissa Housekibako

    Address:4-18-18 Oyama Mansion102, Minorakuyama Setagaya-ku, Tokyo

    Tel:03-5969-8577

    Hours:10:00AM to 6:30PM

    Official site:http://housekibako.wixsite.com/2009

     

    Related article:【Tokyo Stroll】The cafe that you want to visit to see someone #1 The popular cafe in Jinbo-cho called “Sabouru” that has retro interior and nostalgic food.

     

    Related article:【Tokyo Cafe】Visit the café which has an original menu that will give you great impact volume 3. Kinshicho “Kissa Knit”

  • 【Tokyo Cafe】Visit the café that has an original menu which gives you great impact volume 4 Asakusa “Tengoku”

    13.March.2017 | FEATURES / FOOD

    When I was walking in the town, I heard the conversation that made me a little scared.

    “I’m heading to the “Tengoku(heaven)” first.” The guy who looks like about seventy years old said. He was walking really cheerfully. I was curious about him, and decided to chase after him, then he entered the café called “Tengoku(heaven).

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    The heaven’s door was a small glassed door. There were lovely retro plastic food figures decorated in the entrance. Asakusa which is considered to be the town that has a lot of good places to eat is one of the most popular sightseeing spots in Tokyo. This little and warm appearance café is an oasis for many tourists who try to take breaks from walking in this town.

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    Inside the “Tengoku,” you can smell something sweet. The feast of this paradise is a special pancake which has a burnt in mark of “Tengoku.” (550yen)

     

    They start mixing the ingredients after getting an order, and cook on copper sheets. It tastes crunchy on the outside, and fluffy inside. When I put butter and maple syrup, the flavor of the milk gets stronger. The owner, Rumi Ueno was particular about this orthodox pancake. The taste of this pancake really made me relieve and reminds me of my mom who made pancake for snack when I was little.

     

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     “Tengoku’s special hotdog” appeared on my table with great impact. The sausage sticking out from the hotdog bun is about 25 centimeters long!

     

    when you bite it, the juice spreads in your mouth with the bun. The crunchy texture’s of sausage really goes with moist bread. There are four toppings that you can choose from. This nostalgic and addictive taste plain hotdog made me want to get another one to take for strolling in this town.

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    You can have good luck if you drink up the coffee which comes with the set menu.

     

    There are two characters saying good fortune in the bottom of coffee cup. If you get disappointed by drawing bad luck on your oracle at Sensouji temple, you will be saved by this good surprise. This very detailed hospitality is exactly like you are in heaven.

     

     

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    If you are in trouble not knowing what to get for souvenir, you should get the original merchandise that you only can get in here!

     

    “I’ve been to heaven five times this month.” “What about you? How many times you’ve been to heaven?” People were talking something like that with Edo dialect. The café where people having this funny conversations is like a “gourmet’s nirvana” which is totally different world from the hustle and bustle sightseeing place.

     

    ■Coffee Tengoku

    Address: 1-41-9 Asakusa, Taito-ku, Tokyo

    https://tabelog.com/tokyo/A1311/A131102/13025425/

     

    Yuriko Ueki(Writer)

     

    ■Related article:【TokyoCafe】Visit the café which has an original menu that will give you great impact volume 3.

     

    ■Related article:【TokyoCafe】Visit the café which has original menu that give you great impact 2

RELATED ENTRIES

  • Japanese Michelin Star Chef to Open New Restaurant Kimura Don in Shinjuku

    17.July.2021 | Uncategorized

    A new restaurant by the name of Kimura Don is set to open inside Shinjuku Takashimaya’s Restaurant Square on July 20, 2021.

     

    Kimura Don is a new donburi restaurant produced by Koji Kimura, a chef whose popular sushi bar Sushi Kimura, located in Futakotamagawa, has held two Michelin stars since 2013. His new eatery continues the traditions and techniques honed at Sushi Kimura while spinning innovation into new donburi rice bowl dishes conceived from the many ideas Kimura has conceived over the years.

     

    The donburi to be served recreates that perfect balance between vinegared rice and toppings which Kimura mastered at his sushi bar. Customers can enjoy a range of additions including donburi classics such as meat and fish as well as seasonal ingredients. The restaurant also uses locally grown and reared produce and ingredients that’s also environmentally-friendly from Tokyo such as Kinuhari rice from Hachiojo and Akigawagyu beef. This will help to foster a relationship between local farmers and consumers. 

     

     

    Lunchtime Dishes | ¥3,500 Each | Serving Times: 11:00-17:00 (Last Orders 16:00)

    Pick from five different donburi bowls such as tuna, pilchard, and roast beef. Each season will also has its own exclusive dish made with seasonal ingredients. There’s also a special option to order a set of two smaller versions of the dishes too for ¥3,800. 

     

    Evening Courses | From ¥12,000 | Serving Times: 17:00-23:00 (Last Orders 22:00)

    The evening course line-up is also made up of five different bowls as well as seven seasonal snacks.

     

    Koji Kimura | Comment

    “I’ve been set up in Futakotamagawa for 16 years. I studied how to prepare sushi rice for many years, since it serves as the foundation, so that I could create unique sushi. I have made sushi rice that’s unique and draws a line under other restaurants, rice which when combined with toppings explodes with umami flavour. I use this same sushi rice as the basis for lots of innovative donburi dishes, and I’d love for people to enjoy a taste at the first place in Japan to do this.”

  • In promotion of the anime adaptation of Gaku Kuze’s manga series Life Lessons with Uramichi Oniisan, a merchandise collection was released in collaboration with Nippon Animation’s series Rascal the Raccoon on July 9 at Shinjuku Marui Annex. The items will also be released at Nanba Marui and Hakata Marui on July 24 and August 7 respectively.

     

    A little look at some of the items

    Name Badges | 5 Designs | ¥660 Each (Tax Included)

    Pins | 8 Designs | ¥440 (Tax Included)

    Keyrings | 8 Designs | ¥770 (Tax Included)

    Keyrings | 6 Designs | ¥1,100 Each (Tax Included)

    Keyrings | 8 Designs | ¥880 (Tax Included)

    Acrylic Stands | 8 Designs | ¥880 (Tax Included)

    Wooden Reversible Keyrings | ¥660 (Tax Included)

     

    Hand Towel | ¥1,100 (Tax Included)

    Onigiri Case | ¥1,320 (Tax Included)

    Pass Case | ¥2,970 (Tax Included)

    Tote Bag | ¥1,650 (Tax Included)

    T-Shirts | Sizes: M, L, XL | ¥3,850 Each (Tax Included)

    Exclusive artwork was illustrated for the collection featuring the characters Uramichi Omota, Tobikichi Usahara, Iketeru Daga, Utano Tadano, Kotori-san, and Rascal. The designs are featured on the merchandise sold at the pop-up shops.

     

    ©久世岳・一迅社/「うらみちお兄さん」製作委員会 © NIPPON ANIMATION CO., LTD.

  • Hokusai and Hiroshige Japan Blue Ukiyo-e Exhibition Opens in Shinjuku

    10.July.2021 | FASHION / SPOT

    The Adachi Foundation for the Preservation of Woodcut Printing is currently holding an exhibition centred on the Japanese ukiyo-e artists Hokusai and Hiroshige at their permanent exhibition in Shinjuku.

     

    Shibusawa Eiichi (1840-1931) was a Japanese industrialist who is often known as the ‘father of Japanese capitalism.’ In Japan, people have a strong image of him as being a great man of modern history, but in actual fact one third of his life was lived during the same era as when esteemed ukiyo-e artists Hokusai and Hiroshige were alive. The Adachi Foundation’s exhibition focuses on the colour blue, one which has roots during that era and has gone on to become a prominent colour in present day Japanese companies.

     

    The immense popularity of bright blue ukiyo-e

    Aizuri-e is a type of woodblock print that is printed predominanetly in blue. They were extremely popular in Edo and used Prussian blue, also nicknamed ‘Japan blue.’ Hokusai used this same colour when creating his famous Thirty-six Views of Mount Fuji, as did Hiroshige, bringing life to the backgrounds and environment.

     

    Japan Blue: Ukiyo-e From Japan to Paris

    Hiroshige showcased his work at the second Exposition Universelle in 1867, making it the first time for ukiyo-e to be properly shown to the world, allowing for the spread of Japonisme. Taken aback by how he used the Prussian blue, the people of Europe praised Hiroshige’s work and named the colour ‘Hiroshige Blue.’ It was a turning point for Japan as the country began opening up to the world, enabling them to witness the skills of Japanese craft.

    The Adachi Foundation is also hosting the exhibition online in VR for free which is available in both English and Japanese. Visitors can enjoy Hokusai and Hiroshige’s work up close.

  • Promare x Little Twin Stars Merchandise Releases in Collaboration With THE CHARA SHOP

    08.July.2021 | FASHION / MOVIE

    The anime film Promare, Sanrio’s Little Twin Stars, and THE CHARA SHOP teamed up to release a collaborative merchandise collection at Shinjuku Marui on July 1.

     

    Wire Keyring Illustrated by Shigeto Koyama | 2 Designs | ¥880 Each (Tax Included)

     

    Mirror Illustrated by Shigeto Koyama |  ¥880 Each (Tax Included)

     

    Mini Towels Illustrated by Shigeto Koyama | 2 Designs | ¥990 Each (Tax Included)

     

    Pin Set Illustrated by Shigeto Koyama | ¥1,320 (Tax Included)

     

    Acrylic Stand Illustrated by Shigeto Koyama | 2 Designs | ¥1,430 Each (Tax Included)

     

    Mug Illustrated by Shigeto Koyama | ¥1,650 (Tax Included)

    Tote Bag | ¥2,200 (Tax Included)

    Freebies for every ¥3,000 spent on merchandsie

    The merchandise collection features adorable designs illustrated by Shigeto Koyama in the style of Sanrio’s Little Twin Stars.

    ©TRIGGER・中島かずき/XFLAG © ’21 SANRIO CO., LTD. APPR. NO. S620339

     

  • Cute Little Bird Themed Event Opens at Odakyu Department Store in Shinjuku

    02.July.2021 | SPOT

    The Shinjuku Bird Festival opened on the 11th floor of Odakyu Department Store in Shinjuku, Tokyo on June 30 where it’s running until July 6.

     

    Some of the cute bird products to get your beaks on

    Piyo Piyo Gao Poncho-chan: ¥8,250 / Piyo Piyo Gao Goggle-chan: ¥5,500

    Ikimono Cookie kurimaro collection Cookies: ¥432 Each

     

    Kisuke Paper: Large ¥3,850 / Small ¥2,750 (Available July 3-4 only)

    Hoholala Kobo Oven Glove | ¥2,200

    m-pool Glass Necklace | ¥4,950

    Wild Bird Paintings | ¥1,980 Each

    Hoholala Kobo x Oiue-dou Pouches: ¥2,200
     

    Free fan for buyers

    Free postcard for buyers

    Bird lovers will be able to get their talons on everything from accessories to desserts and more. Many of the items are exclusive to the event, and there’s also some freebies: the first 100 people to spend over ¥3,000 each day will receive an original fan, and the first 300 people to arrive at the festival each day will get a postcard.

  • The Shinjuku branch of EGG & SPUMA is now hosting “Sanrio Characters CAFE,” a menu of food and drink themed on Sanrio’s beloved characters. Running until August 31, the cafe has also been decorated in colourful and cute Sanrio designs.

     

     

    Receive a free coaster with your order

    The menu line-up features lots of fruits, including the Cinnamoroll crème brûlée which is served on weekdays only, fruit sandwiches which will include My Melody themed ones this month and June, Hello Kitty and Keroppi ones in July, and Little Twin Stars in August. There’s also fruity jelly and more.

    If you’re a Sanrio fan look to indulge a little more, then there is also a two-tiered afternoon tea set. The upper plate includes Kiki & Lala sandwiches, a Keroppi tart, the Cinnamoroll crème brûlée, and more. On the bottom plate there is Hello Kitty apple jelly, My Melody strawberry caprese salad, Kuromi canapé, and so on. There will also be special pancakes and a jelly dessert arriving in June which must be booked in advance.

     

    Which of these Instagram-worthy delights do you want to tuck into?

  • Idol Group Tsubaki Factory Features on Tower Records Shinjuku’s NO MUSIC, NO IDOL? Poster

    14.May.2021 | MUSIC

    In promotion of their upcoming album 2nd STEP, which will hit shelves on May 26, Japanese idol group Tsubaki Factory was featured in Vol.242 of Tower Record Shinjuku’s idol project NO MUSIC, NO IDOL?.

    Tsubaki Factory in NO MUSIC, NO IDOL Vol.242

    Tsubaki Factory formed in 2015 as members of Hello Project, an all-female idol group project managed by UP-FRONT AGENCY. The eight-member group made their debut with the release of their first single Hatsukoi Sunrise/Just Try!/Uruwashi no Camellia in 2017. In the same year, they receive the Newcomer Award from the 50th Japan Cable Awards.

     

    Their forthcoming 15-track album 2nd STEP will include six singles from their fifth to their current as well as three additional tracks and six brand new ones. Tower Records is handing out posters and postcards to fans who pre-order or buy the record at select stores.

     

    Receive a free NO MUSIC, NO IDOL? poster and postcard

    Posters and postcards will be given to fans who purchase any of the three editions of 2nd STEP at the select Tower Records branches below. Available in limited stock on a first-come, first-served basis, those who pre-order the album will be given priority of posters and postcards over those who purchase it after its release.

     

    Participating Branches: Sapporo PIVOT/Sendai PARCO/Shinjuku/Yokohama Vivre/Niigata/Shizuoka/Nagoya PARCO/Umeda NU Chayamachi/Hiroshima/Takamatsu Marugamemachi/Fukuoka PARCO/Naha

     

    2nd STEP will be released in 3 editions

    First Press Limited-Edition A (CD+Blu-ray+48 Page Booklet) | ¥8,800 (Tax Included)

    First Press Limited-Edition A includes the album, all versions of the music videos from the group’s 5th single to their current release, a Blu-ray featuring a behind-the-scenes shoot of the album cover photos, and an 48-page A4-size photo book.

     

    First Press Limited-Edition B (CD+DVD) | ¥5,500 (Tax Included)

    First Press Limited-Edition B  includes a DVD featuring the footage taken from a drama event hosted by the group.

     

    Regular Edition (CD) | ¥3,300 (Tax Included)

     

    Get a freebie with your purchase at Tower Records 

    Purchasing the new album at Tower Records, TOWERmini, or the Tower Records online store will earn fans the below-pictured A4 folder. Available in limited stock on a first-come, first-served basis, those who pre-order the album will be given priority of folders over those who purchase it after its release.

  • Häagen-Dazs Dessert Buffet Whipped Up at Keio Plaza Hotel

    11.May.2021 | FOOD / SPOT

    Keio Plaza Hotel in Shinjuku, Tokyo, is welcoming Häagen-Dazs through its doors who have prepared a very special dessert buffet for the hotel’s “Summer Trip with Häagen-Dazs” service. The sweet treat line-up will be served from June 1 to September 30 along with a range of savoury foods from around the world – an inviting prospect to those unable to travel during the pandemic.

    Sweets Collection with Häagen-Dazs ~Ice Cream Holic~ | General ¥4,800, Children (Aged 4-12)

    The first entry to the Summer Trip with Häagen-Dazs is the “Sweets Collection with Häagen-Dazs ~Ice Cream Holic~” dessert buffet. To protect customers, all desserts are ordered and served like a course rather than going to pick up the food yourself. This marks the third year of the dessert buffet, and this time it’s inspired by ice cream shops in New York, the home of Häagen-Dazs. Ice cream will be served in a cool and refreshing variety of ways.

     

    Experience that feeling of picking out a flavour from the ice cream store with a line-up of eight flavours including classics such as vanilla and strawberry as well as the new rich royal milk tea. Each serving is customisable with numerous toppings.

     

    Other menu items include mini ice cream croissants, ice cream sodas, ice cream cake, and more. There’s also a line-up of savoury food too if you want to line your belly before dessert: fried chicken, burgers, hot dogs, fries, and so on.

     

    While the buffet is on, the hotel restaurant itself will be transformed into an ice cream theme park with summery tropical fruit colouring as well as designs and decor inspired by ice creams and cones.

  • Deliciously Luxurious Matcha Shaved Ice to be Served in Shinjuku This Summer

    11.May.2021 | FOOD / SPOT

    This summer, Southern Tower Dining and Lounge South Court—both of which are located inside Odakyu Hotel Century Southern Tower—are serving up a fluffy matcha shaved ice dessert called Wa -Nagomi- from June 1 to September 30.

    Southern Tower’s Famous Fluffy Light Snowfall Wa -Nagomi- Shaved Ice | Eat In ¥1,470, Takeout ¥700

    The matcha-flavoured shaved ice has a texture as light and fluffy as snow. As you spoon through the dessert your taste buds are met with a range of delicious tastes and textures like the Japanese rice flour confection known as gyuhi, winter melon syrup, black soybean flour ice cream, and cream.

    The dessert can also be ordered for takeout. The black soy bean flour ice cream adds a crunchy cereal-like texture to the soft shaved ice, and with the takeout option, there’s also chocolate-coated wheat bran and brown sugar syrup.

  • Tokyo’s New Museum Cafe is a Haven For Fans of Architecture

    06.May.2021 | FOOD / SPOT

    Japanese company Banc, which specialises in setting up hotels and other sites, held the grand opening of the new Architecture Cafe Sumika, a new museum/cafe in Shinjuku, Tokyo, on April 28.

    A peek inside

    A recreation of Fallingwater, a house designed by the architect Frank Lloyd Wright 

    Painting by chalk artist Misuzu Wakai

     

    Architectural designs recreated at the new museum cafe

    Villa Savoye (Le Corbusier)
    Fallingwater (Frank Lloyd Wright)
    Casa Ligornetto (Mario Botta)
    Sky House (Kiyonori Kikutake)
    Maison a Bordeaux (Rem Koolhaas)
    Malin Residence “chemosphere” (John Lautner)
    Eames House (Charles and Ray Eames)
    Silver Hat (Toyo Ito)
    Fisher House (Louis Kahn)
    Mailam House (Paul Rudolph)
    The Glass House (Lina Bo Bardi)
    Steel House (Kengo Kuma)

     

    A little look at the menu

    <Miho Chef Chocolatier> Premium Gateau Chocolate: ¥1,200 / Raw Marble Chocolate: ¥1,000 / Raw Dami Chocolate ¥450

     

    <Ten no Ya> Egg Sandwich: ¥750

    Architecture Cafe Sumika aim sto be a cosy space for architecture lovers who can enjoy thinking about their ideal home, talking about their favourite architect, and thinking about how architecture changes with the times. The cafe has recreated 12 architectural marvels from 12 different renowned architects, each at which sits at a different table.

     

    The cafe, which is located in Shinjuku Sanchome, employs a spacious cafe area with high ceilings that can be enjoyed by both lovers of architects and cafe enthusiasts where they can relax with a cup of tea, coffee, a soft drink, or even alcohol, the latter of which is served at bar hours from 18:00, completely changing the atmosphere into a night museum. There’s also a tasty food menu to tuck into.

     

    If you’re looking to speak to someone about architecture and real estate, Architecture Cafe Sumika also houses its own resident experts. Customers can also enjoy a range of other works by architects and interior designers.

     

    In celebration of the cafe’s opening, a competition is being held to create a jungle gym for children where entrees can win cash prizes, the top being ¥300,000. More details below.

  • BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses

    03.May.2021 | FASHION / SPOT

    The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.

     

    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

    For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.

     

    The event arrived at BEAMS JAPAN Shinjuku on April 26 and  invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.

  • Laforet Harajuku Welcomes New Stores For Spring 2021

    22.April.2021 | FASHION / SPOT

    Starting this month, Laforet Harajuku is readying itself for Spring 2021 with the rollout of items by high-end brands and shops, all with an audience in mind who simply love culture regardless of their age or gender.

     

    4.23 | New Store Opening
    《Floor 3.5F》circle in circle

    circle in circle welcomes a diverse selection of brands such as l’atelier du savon, CHILD WOMAN, and more. The new store’s concept is to act as the perfect place for an appointment with your wardrobe. Every month, the store will collaborate with various different people, and line the shop floor with outfits that will have customers feeling like a kind in a candy store. For its initial opening, circle in circle is collaborating with photographer Kensuke Hosoya.

     

    4.9 | New Store Opening

    《Floor 1.5F》LIBERTY TOKYO

    “Freedom” is the keyword at LIBERTY TOKYO, where customers are encouraged that it’s great to get your hands on the things you want, and great to wear the things you want to wear. The shop stocks a range of apparel and items that combine accessories and fashion. They even sell stickers, merchandise, and more. This custom select shop offers made-to-order products, making each and every one unique and the only one in the world. It also collaborates with artists and other brands.

     

    3.12 | New Store Opening

    《Floor 5F》OSEWAYA TOKYO

    OSEWAYA TOKYO is an accessory shop offering everything from basics to trends. Their motto is “bring your happiness” which is melded into their range, spanning the latest trends to must-have dailies. They have everything you hope a store specialising in accessories would have.

     

    4.9~6.6 | New Store Opening

    《Floor B0.5F》GLAZE KOHL x NUTTY VINTAGE

    GLAZE KOHL x NUTTY VINTAGE is a limited-time collaboration shop between chic apparel brand GLAZE KOHL and NUTTY, a vintage shop that first opened in 1995. They line-up features new Spring 2021 items as well as the “GLAZE KOHL add VINTAGE” corner which features a selection of vintage items picked out by designers who themselves are vintage buyers. NUTTY VINTAGE is also offering a huge selection of the best authentic vintage items. Customers can enjoy some little limited-edition gifts when shopping there which are being given out to commemorate the shop’s opening.

     

    5.22~6.4 | New Store Opening

    《Floor 4F》Mansion Mikura

    Mansion Mikura’s main store is located at Harajuku Cat Street. This limited-time rendition is a ‘mansion’ with four tenants – a collection of four second-hand shops including SAUCE which stocks miscellaneous items and second-hand clothes, top ranking vintage name STEP A HEAD, side car charlie which specialises in ‘maniac items,’ and the long-selling brand vintagesheets.

     

    6.5~7.25 | New Store Opening

    《Floor 4F》SAUCE

    SAUCE is another vintage store located behind Cat Street. For its limited-time opening, it’s selling hats in collaboration with Antage which previously sold out, as well as its own upcycled vintage clothing, as well as vintage clothes, rugs, and more from overseas.

     

    5.22~5.30 | New Store Opening

    《Floor 0.5F》vanilla(B0.5F)

    vanilla will provide a diverse line-up of unique fashion as well as brands such as att production, room boy pony, phemesaccessories, and more.

     

    5.31~6.6 | New Store Opening

    《Floor 0.5F》Ochame Department

    At Ochame Department, they believe simply being cute is being, and being the same as others is boring. Their fashion stock and handmade bits and bobs are imbued with the magic to make customers smile.

     

    CLEAN KEEPERS Regular Member Uniforms

    CLEAN KEEPERS is a cleaning project that takes place every Saturday at Laforet Harajuku in the hopes of creating a clean town and in turn clean hearts for all. Their uniform worn by regular members has changed into a blouson and one piece produced by ehka sopo on Floor B1F of Laforet. The blouson has a retro feel to it while the one piece has long sleeves and is inspired by 19th century British maids.

     

    CLEAN KEEPERS

    Running: Saturdays @ 10:30-12:30 (Booking Required/Cancellation if it rains)毎

    Book Here

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