【Tokyo Stroll】Shopping & Sightseeing with Mozuku-kun the Dog: #2 Makuhari Shintoshin Pecos Pet Mall (Part 2)

01.February.2018 | Uncategorized

Yuna Yabe is a dog lover whose eyes are set on becoming a seasoned pet owner with her beloved pet dog Mozuku. Continuing from where we left off in part one of this two-part article, Yuna will show us more of the Makuhari Shintoshin branch of Pecos, a huge pet store located in AEON Pet Mall!

 

〈Click here for Part One〉

 

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In this second part, Yuna will introduce us to the 1st floor facilities of Pecos. The first thing is the 24-hour AEON Pet hospital. This animal hospital offers first aid to pets at any time of the day. They provide CT scans, X-rays, surgery and internal medic treatment, so if you feel something if off with your pup then contact them immediately. They also offer physical examinations for your pet dog. If you take them for an examination you can detect signs of illness early on, so a lot of people take their dogs for a yearly checkup. (Checkups are offered until February 28th this year)

 

So Yuna took Mozuku for an examination too! The results showed that he was a good weight and in very good health. He was even complimented on his nice fur. Keep being healthy, okay, Mozuku? ♪

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This is the “Doctor Car” for transporting pets. The original purpose of the car is that it’s an ambulance used for pet care during natural disasters. There’s even equipment inside for emergency first-aid treatment. On normal days, it’s used for doctor’s visits and seeing injured pets.

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The showpiece of Pecos in Makuhari Shintoshin is the pool facility. The aqua fitness service uses the water’s buoyancy and pressure to allow your pet to exercise in a short period of time in an efficient and low load manner. It’s highly recommended for rehabilitation after an operation and for tackling a lack of exercise! During the aqua fitness, a trainer will be there to look after your pet with the utmost care and attention, so you can feel at ease when handing them over.

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This was Mozuku’s first time in the pool. He had a worried look on his face while floating in the water, so the first thing was for him to get used to it with a shower and a bath.

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Your pup will wear a life jacket until it’s gotten accustomed to being in the water, so you can let them enjoy swimming without worry of them sinking. There’s also lots of toys for your dog to play with – perfect for helping them relax!

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Mozuku wouldn’t settle at first in this new environment, but he got used to the water straight away and showed off his dog paddling skills. The water current in the pool is always flowing, so big dogs can enjoy swimming too.

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This is a treadmill that uses water resistance. It uses the flowing power of water but isn’t a burden on your dog’s body at all. It’s rehabilitation for walking.

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After a dip in the pool, it’s some for shampooing. The shampoo uses safe ingredients so it’s fine if your pup licks it off.

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This is the pet hotel, a super convenient facility for if you’re on a trip or going for some shopping. The hotel charges per hour, so you can even leave your dog in the hotel’s hands if you need to do a bit of quick shopping. There’s even a beauty salon where your dog can get a trim or use one of the oxygen capsules! Mozuku refreshed himself in a capsule too after a swim in the pool.

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Yuna bought Mozuku a roll cake from a shop on the second floor for being such a good boy the entire time! There was quite a lot for Mozuku to eat, so Yuna helped him out.

 

Pesco in Makuhari Shintoshin has it all when it comes to your dog. They even have a dog run in the facility, so you should go try it out when the weather’s nice for a stroll and some shopping!

 

 

■Information

 

Pecos (Makuhari Shintonshin branch)

Address: 1-8 Toyosuna, Mihama-ku, Chiba-shi, Chiba Prefecture

Access: “Kaihin Makuhari Station” and “Shin-Narashino Station” accessible via the JR Keiyo Line

Opening Hours: 10:00-21:00 (*the animal hospital is open 24-hours a day)

Contact: 043-298-1122

Homepage: https://www.aeonpet.com/pecos/makuharishintoshin/index.html

 

 

Model:Yuna Yabe/Mozuku @yunaaay1030

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Yuna Yabe won the grand prix prize at the “Zipper×ASOBISYSTEM Model Auditions” at the age of 15. She is an expert not only in fashion but make-up and video editing too. She’s an influential figure to the people in her generation. Recently, her work has expanded greatly, such as appearing in music videos. Her activity continues to grow and looks to be very promising indeed.

 

Writer:Ryoichi Komaba

Photograph:Kayo Sekiguchi

Translation:Joshua Kitosi-Isanga

 

RECOMMENDED ENTRIES

  • 【Tokyo Stroll】Shopping & Sightseeing with Mozuku-kun the Dog: #2 Makuhari Shintoshin Pecos Pet Mall (Part 1)

    31.January.2018 | FEATURES / SPOT

    Yuna Yabe is a dog lover whose eyes are set on becoming a seasoned pet owner. This series follows her journey as she takes her pet dog, Mozuku-kun, strolling around the city. For her second entry, Yuna headed to the Makuhari Shintoshin branch of “Pecos,” located inside the AEON Pet Mall in Kaihin Makuhari, Chiba Prefecture. This is part one of two.

     

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    The closest stations to Pecos are Kaihin Makuhari Station and Shin-Narashino Station, both accessible via the JR Keiyo Line. There are also buses that go straight to the mall, making it super convenient if you come by train. There’s also a car park right next to the mall if you decide to take the road, so it’s easy to go there with a pet dog. Pecos in Makuhari Shintoshin is the biggest pet store in Japan, with the first floor spanning 820.6㎡ and the second 979.8㎡. They offer just about everything you could imagine from a pet shop in Japan, from food and clothes to an animal hospital and pet hotel.

     

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    The food corner accounts for one entire corner of the shop’s second floor. Usually, they stock over 40 different varieties of dog food, and you can always buy something from there catered to your dog’s breed and/or age. You can of course also take your dog around the shop with you, so if you’re lost on what to buy then you can leave it in their hands (or paws).

     

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    A particularly popular brand of dog food in the shop is “Wellness” series, pictured above. The food is made up of carefully selected natural ingredients, so one reason for its popularity is how owners can be at ease while letting their dog eat this food.

     

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    Besides dog food, the shelves are also lined with plenty of snacks and supplements! Most of the supplements are for mature dogs, but even so, Yuna was absorbed in checking out what they had, thinking: it’s still a bit early for Mozuku, but I’m interested in thinking about the future.

     

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    This original premium dog food can only be bought at AEON pet shops, including Pesco. It’s made in Japan, so if you have a dog in Japan and are a dog lover who worries about your pet, you can absolutely trust this brand.

     

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    There’s even cakes that you can buy for your pet if you’re looking to gift yours something for their birthday or a commemoration. Mozuku wasn’t about to leave the cake showcase that easily, almost as if he knew everything in there was delicious.

     

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    This one is perfect for pet owners who like a drink: alcohol for dogs. But don’t worry, there’s not actually any alcohol in there. So how about it? Having a nice evening drink together with your beloved pup?

     

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    This corner is filled with leads, beds and clothes for your dog. They have a wide range of sizes and varieties, making this area popular with fashion-conscious owners.

     

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    One popular aspect of the store praised by owners who have gone to buy clothes at Pecos is how you can actually let your dog try the clothes on in-store. You must have had that experience where you tried buying something, but it ended up being too dog, right? Well, if you’re allowed to let your dog try on something before buying it, you can easily pick an outfit that looks great and is comfortable on them.

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    Here’s Mozuku in the middle of trying something on. His ears are hidden by the turtleneck… he looks most displeased!

     

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    Pesco also sells convenient products for heading out with your dog, like dog seats for your car and prams. You can actually rent a test pram to check its usability, allowing you to consult with your pup on which best to choose.

     

    In addition to products for your pet, the Makuhari Shintoshin branch of Pecos also has an animal hospital, trimming salon and pet hotel. It’s filled with everything your pet could dream of! In part two of this article, Yuna will show the facilities of Pecos, like the animal hospital and pool, so don’t miss out!

     

    Continued in Part Two.

     

    ■Information

    Pecos (Makuhari Shintonshin branch)

    Address: 1-8 Toyosuna, Mihama-ku, Chiba-shi, Chiba Prefecture

    Access: “Kaihin Makuhari Station” and “Shin-Narashino Station” accessible via the JR Keiyo Line

    Opening Hours: 10:00-21:00 (*the animal hospital is open 24-hours a day)

    Contact: 043-298-1122

    URL:https://www.aeonpet.com/pecos/makuharishintoshin/index.html

     

    Model:Yuna Yabe/Mozuku @yunaaay1030

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    Yuna Yabe won the grand prix prize at the “Zipper×ASOBISYSTEM Model Auditions” at the age of 15. She is an expert not only in fashion but make-up and video editing too. She’s an influential figure to the people in her generation. Recently, her work has expanded greatly, such as appearing in music videos. Her activity continues to grow and looks to be very promising indeed.

     

    Writer:Ryoichi Komaba

    Photograph:Kayo Sekiguchi

    Translation:Joshua Kitosi-Isanga

     

  • 【Tokyo Stroll】Shopping & Sightseeing with Mozuku-kun the Dog: #1 Bondi Café Yoyogi Beach Park

    13.December.2017 | FEATURES / FOOD / SPOT

    Yuna Yabe is new to pet ownership. With her eyes set on becoming a better owner, Yuna is going all out with by starting up a brand new regular article series. For her first entry, Yuna is introducing a fun café she visited together with her puppy!

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    The café the two of them visited is called “Bondi Café Yoyogi Beach Park” and it’s located in the Okushibu area. It’s 324m from Yoyogi-koen Station via the Chiyoda Line and 5 minutes by foot from Yoyogi-Hachiman Station via the Odakyu Line. It’s easy to get to from either station. What’s better is that it’s close to places like the Bunkamura museum, Tokkyu Hands and NHK meaning you can make a day out of your trip on a stroll with your dog.

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    First of all, let’s learn a little bit about the protagonist of our story. Mozuku-kun is a 1-and-a-half-year-old male long coat chihuahua. His latest interests include chasing the robot Roomba vacuum cleaner. His charm points are his brown eyes and nose and sticking his tongue out. Please treat him well♪

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    The café has a service that includes a rug and water bowl for dogs. But it seems like Yuna’s lap is where Mozuku-kun feels most at ease!

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    Behind the café is a promenade where you can take a leisurely walk without having to worry about incoming cars. It’s generally a quiet area, making it a peaceful and pleasant stroll for even scaredy-dogs.

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    The roads in this area are paved beautifully so it’s a perfect spot to snap a photo with your puppy for Instagram.

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    The café looks out onto Inokashira-Dori, so you can get a view of Yoyogi Park and the green ambience of the tree-lined streets. The lavish greenery is gorgeous, it’ll make you forget you’re even in Shibuya! Even Mozuku-kun was in pretty high spirits. I wonder if he noticed all the green too?

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    On the café’s list of recommendations is their homemade tofu pancake with coconut butter for ¥900 (tax included). You can get a heap full of fruits like in the photo above to top your pancake for an extra ¥500. If you’re a fruit lover then definitely try ordering this.

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    There are 5 sauces to choose from to top your pancake, including the classic maple syrup and even chocolate. Yuna went with caramel sauce, her absolute favourite.

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    Mozuku was well behaved at first, but after seeing Yuna enjoying her food so much he stuck his tongue out in complete captivation and begged. But the pancake is a little too rich in flavour for Mozuku-kun, so he was given his favourite dog food later on.

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    This is a caramel macchiato (¥700 tax incl.) made using speciality coffee by the barista who creates the drinks one by one to perfection. The latte art is super cute, so be sure to take a selfie with your puppy and upload it on your social media. You’ll definitely get a lot of likes.

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    If you’re looking to go out on a stroll somewhere a little different from usual, then we recommend Bondi Café Yoyogi Beach Park. It’s easily accessible from Shibuya and Harajuku, plus they have plenty of welcoming service for pets! The café is also close to Yoyogi Park, so it might be nice to take a walk there too. Yuna was happy with the terrace seats as they were spacious meaning you can use them without worry of other mischievous dogs. That’s all for today – look forward to next time!

     

    ■Information

    Bondi Café Yoyogi Beach Park

    Address: Barbizon 55 1F, 1-15-2 Tomigaya, Shibuya, Tokyo

    Access: 324m from “Yoyogi-koen Station” via the Chiyoda Line / 5-minutes by foot from “Yoyogi-Hachiman Station” via the Odakyu Line

    Opening Hours: 9am-2am (last orders at 1am)

    Telephone: 03-5790-9888

    Homepage: http://bondicafe.net/bondi-cafe-yoyogi-beach-park/

     

    Model:Yuna Yabe/Mozuku @yunaaay1030

    Yuna Yabe is skilled not just in the area of fashion but also make-up, as well as editing her own videos. She is an influential figure to the people of her generation. She has recently appeared in music videos and her sphere of activity is growing and expected to spread.

     

    Writer:Ryoichi Komaba

    Photograph:Kayo Sekiguchi

    Translation: Joshua Kitosi-Isanga

  • 【Tokyo Stroll】Asakusa Sightseeing: Eating and Walking Down Nakamise Shopping Street & Rickshaw Riding at Kaminarimon

    29.November.2017 | FEATURES / SPOT

    Today’s Tokyo stroll destination is Asakusa. Asakusa is a popular tourist spot for people coming to Japan and is always packed.

     

    However, today’s weather forecast predicted rain! So Yuna and Ellie’s first stop on their Tokyo stroll was to buy umbrellas from Shinagawa.

     

    Buying an umbrella at AEON in Shinagawa Seaside

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    Shinagawa Station is linked to the shinkansen and numerous airports, so you will find many people from inside and outside Japan waiting there. A convenient place to visit when in Shinagawa if you want something is the Shingawa Seaside branch of AEON.

     

    The shopping complex can be reached in 10 minutes by bus or taxi. If you use Shinagawa Seaside Station it’s just a 5 minute walk.

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    When looking for somewhere that sells umbrellas to make being in the rain a bit more fun, Yuna and Ellie discovered “fururi,” a place that sells vinyl umbrellas with colourful designs that you can change – simply screw off the top of the umbrella frame, remove the vinyl sheet and replace it with whichever one you like.

     

    There are 48 designs to enjoy with a 60cm umbrella.

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    Yuna chose a cute design that has blue and yellow water drops. Ellie went for a pink design. A colourful umbrella means turning that rain induced frown upside down. Asakusa is the place to go if you want something fight off the rain!

     

    ■Information

    AEON – Shinagawa Seaside Branch

    Address: 4-12-5 Higashishinagawa, Shinagawa, Tokyo

    Open: 8am-12am

    TEL: 03−5715−8300

    Website: https://www.welcome-aeon.com/

     

    Eat and walk down Nakamise Shopping Street♪

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    As you come to the Kaminarimon Gate you must first press your hands together and bow before heading through to Nakamise Shopping Street. The street is lined with lots of shops selling all kinds of goodies from toys to food to souvenirs.

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    The first item Yuna and Ellie came across were little randoresu keyrings. This is most definitely the kind of souvenir you can only get in Japan. Ever since popular Hollywood actresses put out photos of themselves donning these backpacks, they have become popular overseas for their colourfulness and durability. There are even people who wear them as a fashion item.

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    The next treasure they found were the ‘daigaku imo’! Daigaku imo are candied sweet potatoes. The outside is crunchy and the outside is soft. They are deliciously sweet. You absolutely must try them if you come across them in Japan.

     

    ■Information

    Oimoyasan Asakusa

    Address: 1-36-6 Asakusa, Taito, Tokyo

    Open: 09:00-20:00

    Open all year around.

    TEL: 03-3843-3886

    Website: http://www.oimoyasan.com/

     

    Approaching Sensō-ji

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    When you come out of Nakamise Shopping Street you will find yourself at Sensō-ji, Asakusa’s ancient Buddhist temple.

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    The first step to take when going to shrines and temples in Japan is washing your hands, which is called “temizuya.” Hold the ladle with your right hand and wash your left hand and vice versa. Take the ladle with your right hand and scoop some water. Pour the water into your left hand and rinse your mouth with it. Make sure to never bring the ladle to your mouth. Spit the water next to the fountain, never directly back into it. (Bonus: Check out our step-by-step guide to praying etiquette and shrines and temples in Japan.)

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    Subsequently, approach the main temple building. After praying, toss in a monetary offering. Then put your hands together and bow once. Since there is no shrine here you do not need to clap. Finally, perform a light bow to complete the prayer.

     

    I wonder what those two were praying for. They look unusually serious.

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    There are lots of great places to take photos around Sensō-ji so be sure to have a good look around.

     

    ■Information

    Sensō-ji

    Address: 2-3-1 Asakusa, Taito, Tokyo

    Open: 6:00-17:00 (April-September) / 6:30-17:00 (October-March)

    Open all year round.

    TEL: 03−3842−0181

    Homepage: http://www.senso-ji.jp/

     

    Tour Asakusa on a rickshaw

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    After their temple walk, Yuna and Ellie boarded a rickshaw to scope the Asakusa townscape. The rickshaws have a tarpaulin rain cover and lap blanket in case of rain so you can still have fun even when the weather is bad.

     

    We recommend taking a photo at Dempoin Street when riding your rickshaw as pictured above! It’s a special kind of place that you can only find in Asakusa so be sure to take a memorable picture.

     

    ■Information

    Ebisuya – Asakusa Branch

    Boarding: In front of Kaminarimon Gate (主な乗り場:雷門前(背中に「雷」と入った衣装がえびす屋)

    Open: 9:30-Sunset *depending on the season

    TEL: 03-3847-4443

    Website: http://ebisuya.com/branch/kaminarimon/

     

    Did you enjoy Yuna and Ellie’s sightseeing trip to Asakusa? There’s lots of other amazing places to find in Asakusa too! We’ll be sure to post about them here on MOSHI MOSHI NIPPON so stay tuned.

     

    Models: Yuna Yabe, Ellie

    Photo: Kayo Sekiguchi

    Writer: Sayuri Mizuno (ASOBISYSTEM)

    Translator: Joshua Kitosi-Isanga

     

    Introducing: Randoseru

    We’d like to introduce to you the randoseru bags used in today’s article which both Yuna and Ellie modelled for in a Narita tourism article. As mentioned above, the Japanese randoseru, firm backpacks made from leather or leather-like material, are recognised as a fashion item overseas. The randoseru used in today’s article were are the 24 colour randoseru and 3STYLE randoseru from AEON.

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    Yuna: 24 Colour Randoseru (Burgundy) – ¥35,000 (tax excl.)

    Ellie: 3STYLE Randoseru (Caramel) – ¥48,000 (tax excl.)

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    The 3STYLE randoseru can be used as a shoulder bag or handbag. If you’re interested in either of their randoseru, then be sure to pop into your nearest AEON store.

     

    AEON.com: https://www.welcome-aeon.com/

  • 【Tokyo Stroll】Kill some time at tourist spots around Narita Airport during your flight layover

    08.November.2017 | FEATURES / SPOT

    Many people find themselves with a lot of free time when at Narita Airport, whether in transit or going back home, and must find things to fill the time with. In this edition of Tokyo Stroll, we take a look at some of the best tourist spots around Narita Airport to fill your time with if you find yourself in this situation.

     

    From visiting temples to buying souvenirs, the surroundings of Narita offer a range of exciting things to make those long hours fly by! Let’s take a stroll together with Yuna Yabe and Eri to see some of the wonderful sights.

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    Visit “Naritasan Shinshoji Temple” just 10-minutes from the airport by train

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    If you have a spare 2 or so hours to kill then Naritasan Shinshoji Temple is a great location to stop by. Simply board the Limited Express train from Narita Airport via the Keisei Main Line and get off at Keisei Narita Station. The journey is just 10 minutes. What greets you as you approach the shrine is a 15 meter high gate constructed from keyaki wood. Many people enter through this gate to go and worship at the main building.

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    As Yuna and Eri walked toward the main building through the Niomon Gate they came to the Nioike Pond where turtle-shaped rocks were poking out of the water. There were lots of turtles sunbathing on top of the rocks. Legend says that if you throw a coin onto one of the rocks and a turtle goes onto the same rock your wish will be granted. You can see lots of coins on the rocks.

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    Once you pass the pond and climb the stairs you will arrive at Naritasan Shinshoji Temple’s main building.

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    The Goma Ceremony has been practiced at the temple every single day since its founding. People’s prayers are offered to Fudomyoo in front of a fire to fulfill people’s worries and wishes. After praying, Yuna and Eri received a temple seal for their goshuincho temple seal notebook.

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    They also got their hands on an omikuji each. They opened it up, and… both of them received “Great Blessing,” the best fortune you can receive from an omikuji! The omikuji have English written on the back too, so be sure to flip yours over if you can’t read Japanese.

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    Naritasan Shinshoji Temple also has a number of designated important cultural properties, so there’s plenty of amazing architecture to see if you visit. If you’ve got some spare time while in transit, then how about taking some time to learn some Japanese history?

     

    ■Information

    Naritasan Shinshoji Temple

    Address: 1 Narita, Narita, Chiba

    Access: 10-minutes’ walk from Keisei Narita Station via the Keisei Main Line

    Website: http://www.naritasan.or.jp/

     

    Get souvenirs at the AEON Mall only available in Japan!

    While you can get your hands on souvenirs at the airport, it wouldn’t be wrong to assume that most people want something sold only in Japan such as snacks or other little trinkets. The next spot we’re taking a look at is the Narita branch of the AEON Mall. You can get a direct bus there from Narita Airport. Buses also leave from Keisei Narita Station, the closest station to Naritasan Shinshoji Temple.

     

    The AEON Mall has it all – clothes shops, entertainment facilities, sundries, food and more. It’s perfect for shopping with friends or having fun together with your family at the entertainment services. It’s equipped with just about anything for anyone to enjoy.

     

    We recommend doing your souvenir shopping at AEON Mall. And what better to spend your money on that Japanese snacks!

     

    Yuna’s Recommended Snack

    The most popular snack bought by travelers is the baumkuchen cake. It’s packed with just the right amount of sweetness. You can get a full, uncut cake in its distinct round shape, or you can get individual cut pieces in bags.

     

    Eri’s Recommended Snack:

    One of the big snacks to buy from Japan is matcha flavoured Kit Kat. You can get this and many other flavours of Kit Kat at the AEON Mall. There are even limited edition seasonal flavours that are sold with the changing seasons, so make sure to be on the look out.

     

    Besides snacks, cosmetics are another popular item. The AEON Mall is lined with a string of different brands who also offer testers of their products. There are plenty of affordable items to find in the line-up perfect as a gift to a friend. The best way to find something you like is to just get in there.

     

    People from all over the world visit the AEON Mall in Narita so there are duty free counters. It’s possible to get tax exemption from items purchased in the mall. There’s a counter near the 1st floor beauty products corner so make sure to head there once you’ve bought something.

     

    ■Information

    AEON Mall Narita

    Address: 24 Uingutsuchiya, Narita, Chiba

    Website: https://www.welcome-aeon.com/

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    After a long day of sightseeing and shopping, we’re back at Narita Airport. Did you enjoy seeing some of the tourist spots around the airport?

     

    Narita Airport also offers the Transit & Stay Program for people who have long layovers, so be sure to check it out and make the most of your time there.

    Models:Yuna Yabe / Eri

    Photos:Kayo Sekiguchi

    Writer:Sayuri Mizuno (ASOBISYSTEM)

    Translator:Joshua Kitosi-Isanga

     

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    In celebration of Meiji’s popular Marble chocolate, The Royal Park Hotel Kyoto Umekoji is collaborating with the confectionery brand to offer a Marble themed hotel room for guests. The room opened on July 27.

    Showa retro-style posters, telephone, and other decorations

    Meiji’s colourful Marble chocolate was first released in 1961. It turned 60-years-old in February of this year, meaning it has continued to be enjoyed by three generations. Grandparents have passed them onto mothers and fathers, and them to their own children. Now the whole family can celebrate the chocolate in a themed hotel room in Kyoto.


    Named the Marble Room, the hotel room is decorated in seven colours just like the chocolates themselves. This includes seven individual pillows on the sofa, balloons, wall decorations, and more. There’s even a crane game inside the room where guests can obtain some chocolates for free.

     

    Also inside the room are Showa retro-style posters and a telephone, and guests can watch all of the old Marble commercials on the television which have aired these past 60 years. Guests also receive a free smartphone ring, eco bag, pouch, and other little freebies as part of the plan.

  • teamLab’s Enchanting Ovoids Light Up Chiba Art Festival 2021

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    Autonomous Resonating Life and Resonating Trees, teamLab, 2017.

    team lab will be showcasing their interactive ovoid digital art exhibit Autonomous Resonating Life and Resonating Trees. The art group describes the work: ” The resisting and resonating ovoids placed amongst the trees shine. The light of the ovoids and the light of the trees are autonomous: they shine brightly and then fade slowly, as though they are breathing. When an ovoid is pushed, the colour of the light it emits changes and the tone unique to that color echos. The light that originated from that ovoid resonates out to other ovoids and trees nearby. The tone resonates out continuously in the same way as the light, spreading throughout the ovoids and trees.”

     


    Chiba Art Festival is one of several cultural programs hosted by Chiba Prefecture. The Tokyo Olympics and Paralympics are not solely for enjoying sports; they’re also an opportunity to enjoy the culture of Japan, and so the country is running many different cultural events across and around the capital. The theme of the festival is to showcase artwork that the city wishes to pass on to the next generation. Many pieces are being displayed around Chiba, including at the Chiba Prefectural Museum of Art, such as illustrations, photos, and more.

  • Satoyama Jujo THE HOUSE IZUMI: Rent Out a Renovated Japanese House in Niigata

    15.July.2021 | SPOT

    Japanese design company Jiyujin launched its new Satoyama Jujo THE HOUSE chain of accommodations this month which offer a single group of guests a one-night stay in an entire house.

     

    The first branch to open is IZUMI which features a fully-renovated Japanese-style house located in the city of Uonuma in Niigata. A gorgeous outlook is offered from the house with an unbroken view of lush forests, rice fields, and Mt. Makihata, which is listed as one of the ‘100 Famous Japanese Mountains.’

    A breathtaking view awaits guests from the open-air bath

    The spacious living room

    Fully renovated from a 150-year-old private house, the building is supported by beautiful wooden beams and columns, and in the middle the oe, a sunken hearth. This, along with the beams and sashigamoi joints, are made from keyaki Japanese zelkova which is an elm-like tree. This species of tree is rare even in a tree-covered region such as Uonuma. The lumber used for this house was cut, preserved, and dried out for a number of decades before being processed into building material for the house. The heart in the middle of the living room is reminiscent of a time when large families would gather around one and serves to recreate that lifestyle.

     

    The Nishiyama region is known for is production of delicious rice. IZUMI in fact looks out over Kabanosawa, a special and important place of rice production in Nishiyama. This vantage point also gives guests an opportunity to appreciate the hot and cold temperatures of the daytime and evening, the rivers, the shape of the land, and the earth the city sits on. The drastic change in temperatures in the day and night are especially noteworthy as this, along with the basin between the mountains, gives rise to a sea of clouds.

     

    IZUMI sits on a hill that overlooks the rice paddies, making it a perfect location for spotting the sea of clouds. Minamiuonuma’s sea of clouds has over a 70% chances of appearing in the autumn and spring seasons.

     

    The number one reason why Japan’s old, long-standing, and precious private houses are demolished is due to the cold getting in and it being too dark inside. Even those who want to see them preserved for tradition, including those who live in them already, would rather live in a modern home. That’s why Jiyujin has begun a renovation project instead of a demolition one. By refurbishing the houses, the ancient framework can be fixed up and preserved while a range of contemporary amenities are incorporate to fit with modern lifestyles. The Satoyama Jujo accommodations are built so they can be used for over 100 years.

     

    For dinner, there are three options for guests. The first is a dinner at SANABURI which earned itself a Michelin star in Michelin Guide Niigata 2020. The second is a meal at a restaurant that earned the status of Bib Gourmand in the same guide. The third is to prepare your own meal in the house. There are plenty of shops around the station nearby where you can buy local ingredients.

     

    After a delicious meal, guests can take a soak in the open-air tub and enjoy gazing out across the fields and the beautiful mountains which stand almost 2,000 meters high.

  • Art and Illuminations Fuse at Chiba Park For Nighttime Entertainment

    07.July.2021 | SPOT

    YohaS is set to collide the real and digital worlds at Chiba Park with an event titled YohaS 2021 Night Park Gallery which will run from July 6 to 10.

    Lightning artwork (*For illustrative purposes only, art will be different for the event)

    The event held back in 2019

    YohaS is a collaborative project between Chiba City and Tsubakimori Komuna. It was launched to boost and develop the nighttime economy of Chiba, with its first event having taken place as the evening portion of the Ooga Hasu Flower Festival held in Chiba back in 2018. YohaS was unable to be held last year due to the pandemic and so an event was held online. This year sees its return with an event taking on the theme of “Silent Lips” which refers to the current situation with COVID-19 and how we cannot see peoples’ smiles or lips due to them wearing face masks.

     

    The title of the YohaS 2021 event is “Night Park Gallery” which will turn Chiba Park into an art gallery and fuse it with breathtaking lighting and illuminations by Sun Effects. There will be six stages produced by Hiroaki Kumagai, a former member of Cirque du Soleil, each of which will offer equally incredible performances with their own stories from July 6-9. Visitors can also purchase YohaS wristbands, t-shirts, anti-bacterial sprays, and more.

     

    For those still unable to attend in person, YohaS will also open an online version of the event called Virtual YohaS in Chiba Park which can be accessed via a PC or smart device.

  • Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

     

    A Visit to the Historical Sea Route

     

     

    Oyamazumi Shrine

    A ‘power spot’ revered by prominent people

    Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

     

    Information

    Oyamazumi Shrine

    Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

    TEL: 0897-82-0032

    Opening Hours: Sunrise to 17:00

    National Treasure Building: 8:30-17:00 (Last Entries 16:30)

    Official Website: https://oomishimagu.jp/

     

    Kurushima Kaikyo Service Area

    Lip-smacking food aplenty

    If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

     

    Information

    Kurushima Kaikyo Service Area

    Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

    Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

    Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

     

    Murakami Suigun Museum

    Dedicated to the Imabari heroes who protected the ocean


    Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

     

    Information 

    Murakami Suigun Museum

    Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
    TEL: 0897-74-1065

    Opening Hours: 9:00-17:00

    Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

    Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

     

    Roadside Station Yoshiumi Iki-iki-kan

    A bundle of fun and entertainment in one place

    Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

     

    Information

    Roadside Station Yoshiumi Iki-iki-kan

    Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

    TEL: 0897-84-3710

    Opening Hours: 9:00-17:00

    Restaurant: 10:00-16:00 (Last Orders 15:00)

    Closed: New Year’s Day (and certain days in winter)

    Official Website: http://www.imabari-shimanami.jp/ikiiki/

     

    Dolphin Farm Shimanami

    Meet the cute and friendly dolphins

     

    Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

     

    Information

    Dolphin Farm Shimanami

    Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    TEL: 0897-72-8787

    Opening Hours: 9:00-17:00

    Closed: On days with bad weath

    Official Website: https://www.df-shimanami.com/

     

    Hakata Beach

    A white sandy beach rolling out 200-meters 

     

     

    Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

     

    Information

    Hakata Beach

    Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    Sea Bathing: Early July – Late August

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

     

    Imabari Towels

    High quality towels woven with tradition and technique

     

    Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

     

    Information 

    Imabari Towel

    Official Website: https://www.imabaritowel.jp/

     

    Sunrise Itoyama

    Need a bike?

    Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

     

    Information 

    Sunrise Itoyama

    Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

    TEL: 0898-41-3196

    Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

    Official Website: https://www.sunrise-itoyama.jp/

     

    Marutomi

    The famous restaurant known to every local

    If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

     

    Information 

    Marutomi

    2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

    TEL: 0898-23-2740

    Opening Hours: 17:30-22:00

    Closed: Wednesdays

    Official Website: https://maru-marutomi.jp/

     

    Imabari Castle

    A castle by the sea

    Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

     

    Information

    Imabari Castle

    Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

    TEL: 0898-31-9233

    Opening Hours: 9:00-17:00

    Closed: December 29 – December 31

    Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

     

    Kirosan Observatory Park

    A breathtaking spectacle to remember

    Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

     

    Information 

    Kirosan Observatory Park

    Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

    No Fixed Holidays

    Open 24-hours a day

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

     

    Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

     

    We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

  • Experience a Front Row Seat of Karuizawa’s Tranquil Forests at HOSHINOYA

    13.June.2021 | SPOT

    HOSHINOYA Karuizawa has announced a special summer plan for guests called “Mori no Hotori cafe&Bar ~Suijo no Tokutoseki~” (Cafe & Bar by the Forest ~Special Seats on the Water~). The midsummer evening plan is available for one group per day and takes place at the hotel’s cafe and bar which sits by a forest and faces the Kera-Ike Pond. It invites guests to relax under the starry night sky on the water and enjoy the sounds of nature while enjoying drinks and bites to eat.

     

    Japan is known for its summer hot summers. However, Karuizawa enjoys a cooler climate, so evenings dip to around 20°C for a comfortable temperature.

     

    Stargazing on top of the water

    HOSHINOYA Karuizawa is connected directly to Karuizawa Wild Bird Sanctuary. At the entrance, by the Kera-Ike Pond, is the hotel’s Mori no Hotori cafe&bar which is open all year. The cafe/bar fusion is surrounded by Karuizawa’s lush forests, and it’s here that guests can enjoy sitting on specially-prepared seats on the water. It will feel like they are walking on water as they approach their seats where they can take their shoes off and sit on the tatami mats to gaze at the stars.

     

    Calm the heart with an enchanting performance

    When you walk up the stairs that face Kera-Ike from HOSHINOYA Karuizawa, your ears will be met with the enchanting sound of crystal bowls which add a mysterious depth to the natural sounds of the forest, spiriting guests away to another wonderful world.

     

    Indulgent drinks and food

    Guests can pick from a range of drinks and bites to eat scented with fruits, wood, and other natural fragrances of the forest. There arw six drinks to choose from including a gin and tonic made with lindera umbellata, a type of camphor, as well as a whisky made with ripe fruits. Food includes chocolate made from lindera umbellata and kuma bamboo grass, cherry blossom and walut chips, and more.

  • Be Surrounded by Glowing Fireflies With Kissho Yamanaka’s New Hotel Plan

    07.June.2021 | SPOT

    Kissho Yamanaka, a hot spring hotel in Kaga, Ishikawa, is now offering a firefly-viewing experience as part of a new guest plan until June 15. This gorgeous resort, situated by the Daishoji River in the Kakusenkei Gorges, was awarded three Michelin stars in the Ryokan category of Michelin Guide Hokuriku 2021 Special Issue.

    The firefly tour arrives as early summer is soon to begin. As part of the hotel plan, guests can also enjoy a dazzling Firefly Cocktail too.

    Feel the rays of early summertime at Kissho Yamanaka.

  • All About Matsuyama | Final Episode: Introducing the New Matsuyama Tourist Information Centre

    30.May.2021 | FEATURES / SPOT

    The reception staff are ready and waiting to greet customers with a smile

     

    The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

    Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

    The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

     

    The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

    The pictogram shows the many handy services available

    Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

    Stores participating in the duty-free service have stickers and signs to show it

    For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

     

    The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

  • All About Matsuyama | Episode 8: Souvenirs Are Part of Matsuyama’s Fun and Are Everywhere

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

    Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

     

    First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

     

    Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

     

    The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

     

    Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

     

    You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

     

    And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

     

    Stay tuned for the next and final episode of All About Matsuyama.

  • All About Matsuyama | Episode 7: Mitsuhama Port is a Nostalgic Trip Down Memory Lane

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

    We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.

     

    Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.

    A luxurious sea bream meshi-zen set meal

    If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.

    Mitsuyamayaki is a fast food delicacy of Mitsuhama

    Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.

     

    Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.

     

    Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.

     

    Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.

  • All About Matsuyama | Episode 6: Feast Your Eyes Upon the City’s Food

    28.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    One of the biggest attractions to anyone travelling abroad, or even domestically, is the food. In Episode 6 of All About Matsuyama, we give you a mouth-watering tour of Matsuyama’s food scene. Every area of the city is bursting with flavours to be savoured, so here’s our list of places we can’t recommend enough, all located around Okaido Shopping Street, Matsuyama Gintengai, and Matsuchika Town.

     

    Higiriyaki

    Higiriyaki is a sweet local treat from Matsuyama with chewy skin and filled with hot adzuki bean paste

    The first delectable treat MOSHI MOSHI NIPPON recommends begins at a shop in Okaido Shopping Street. The ‘higariyaki’ is a local food that was first created during the Taisho period in Japan and is also the name of the shop that sells them. It’s said that the first higariyaki was made at Zenshoji Temple which is located in front of Matsuyama Station. The temple is nicknamed “Ohigiri-san,” and the dessert’s name derives from the Higiri Jizo god that is worshiped there. Its dough is made with high quality wheat flour and eggs and is stuffed with an azuki bean paste recipe that has been preserved and passed down since it was first created. You get to see the higiriyaki being made fresh before you when ordering one.

     

    Noma Kajuen noma-noma

    Every cup of their refreshing juice is freshly squeezed

    Noma Kajuen noma-noma is a juice and gift shop managed by Noma Kajuen, a fruit grower in Ehime which ships tasty mikan oranges around Japan. noma-noma not only serves fresh juice but ice creams, parfaits, drinkable jelly, and other takeout items too – all made with mikan. They have plenty of fruity gifts too, so don’t pass up the opportunity to try some sweet Ehime mikan.

     

    Roken Manto

    The only place left making steamed bread with koubokin yeast fungus

    Next on the menu is Roken Manto which is famous in Matsuyama for its steamed bread. This bread is made with koubokin yeast fungus and has been since 1931. No preservatives or other additives are used so they don’t have a shelf life – you can only buy and eat them from here. The bread was adapted in Kurashiki from the Chinese steamed bun to cater to Japanese palettes. Fillings include pinto beans, raisins, cheese, cocoa, and more. None are overly sweet so make for a nice easy bite. They are particularly popular with male customers who you often see in droves buying them in the evenings and late into the night.

     

    Nabeyaki Udon Asahi

    A bowl of their sweet udon will leave you feeling happy

    We’re moving locations now – towards Matsuyama Gintengai. Nabeyaki Udon Asahi is a famous udon bar in Matsuyama known for its sweet tasting nabeyuki udon, something of a soul food to the locals. The restaurant opened in 1947 and has been frequented by locals since. Their udon is simple but delicious, made with a sweet broth, chewy noodles, kamaboko fish paste, chikjuwa fish paste, and boiled egg. The restaurant itself has a retro vibe to it which serves as the perfect setting for your bowl of udon. It will definitely have you wanting a second visit. One thing to note is that the restaurant closes once all noodles have been served, so we recommend visiting in the early afternoon.

     

    Usuzumi Yokan

    The quality of the adzuki beans elevate this dessert to sublime new heights

    The usuzumi yokan is a famous sweet of Matsuyama which was first made over 1,000 years ago when Empress Jito visited Dogo. Its surface has a sheen to it, and inside are white beans made to look like cherry blossom petals, giving it an extravagant appearance. It’s a sweet famous across Japan having won awards at national confection competitions. You can order them to have-in at this cafe if you like – and their gorgeous Tobe ware plates are available to buy too. Both would be great as souvenirs bought together.

     

    Tonkatsu Katsuyoshi

    The crunchy, mouth-watering tonkatsu is nice and light and not fatty at all

    Last up on our list takes out to Tonkatsu Katsuyoshi in Matsuchika Town. They serve up some seriously succulent and juicy meat covered in a crunchy layer and served with an in-house sauce. Their menu is long, and all set meals come with a bowl of grated Japanese yam soup. Matsuchika Town is full of popular eateries with lots of takeout items to enjoy, so we recommend visiting there before moving away from the station area.

     

    Matsuyama is loaded with restaurants so you’ll never go hungry. The places on this list, and many others, are waiting for your arrival.

  • All About Matsuyama | Episode 5: A Shopping Paradise at Every Turn

    28.May.2021 | FEATURES / SPOT

    Five unique shopping districts loved by Matsuyama locals

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    When visiting Matsuyama, some of the must-visit hot spots include places like Dogo Onsen and Matsuyama Castle. While it’s true you’re sure to enjoy a satisfying sightseeing experience visiting these worthwhile locations, if you’re looking for an even truer Matsuyama experience, you’ll want to hit up the city’s shopping districts. In Episode 5 of All About Matsuyama, we’re looking at five different shopping districts, each with their own unique characters, and all loved by the locals.

     

    The five places we’re looking at are: Okaido Shopping Street, a bustling street and the biggest shopping district in all of Ehime; Matsuyama Gintengai which is lined with a diverse bounty of stores; Matsuchika Town which is the only underground shopping centre in Shikoku; Ropeway Shopping Street, a beautiful street with an inherently ‘Japanese’ feel to it; and Dogo Shotengai which connects the local station to the main Dogo Onsen site. All five of these places should be listed alongside Matsuyama Castle and Dogo Onsen as tourist hot spots.

     

    Let’s begin with Okaido Shopping Street. Located right by Okaido Station, the street runs 483 meters from Shiden Street to Chifunemachi Street. It’s an enormous, brightly-lit arcade with plenty of things to enjoy throughout the day from the morning farm market to the wine and dine experiences to be had in the evenings. No matter the hour, Okaido Shopping Street is bustling, so if you’re looking for some fun in Matsuyama, this is the place.

     

    Next on the list is Matsuyama Gintengai, which runs from Chifunemachi Street to Matsuyama City Station. It connects directly to Okaido Shopping Street and is split into four districts: Sanchome and Yonchome. This 600 meter space is frequented by young and old shoppers alike, with delectable desserts to tuck into and lifestyle items to adorn your days with.

     

    Matsuchika Town can be accessed via an elevator from Matsuyama Gintengai. It’s connected to Matsuyama City Station and is the only underground shopping district you’ll find in the whole of Shikoku, one of the five main islands of Japan. It’s on the smaller side when compared to Okaido and Gintengai, but as well as various stores, it has a well-known rest and meeting spot which is a symbol of the shopping centre.

     

    Ropeway Shopping Street is a 500 meter road that runs from Matsuyama Ichibancho—which is across from the same Shiden Street that links to Okaido Shopping Street—to the Matsuyama Ropeway cable car station that goes to Matsuyama Castle. It’s home to many old-time shops stocking second-hand books, Japanese instruments, and more. It’s also a barrier-free shopping centre which is something of a rarity in Japan.

     

    The final site on this list is Dogo Shotengai, which is about 10-minutes by train from Okaido Station. It’s an L-shaped arcade that runs 250m from Dogo Onsen Station. It’s known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. There are many people who walk around the area from the surrounding hotels in yukata. It really has that ‘hot spring town’ vibe.

     

    And that’s our list of five unique shopping districts adored by the locals. Be sure to jot them on your list of places to go when travelling to Matsuyama.

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