【Travel Q&A】Step-By-Step Guide to Praying Etiquette at Japanese Shrines & Temples
31.December.2017 | SPOT
Visiting shrines and temples is one of the must-do activities when visiting Japan to really experience the traditional culture. But did you know there are certain rules to follow when praying at a shrine? But do not worry, it’s actually quite simple. We will walk you through the process step by step so you know exactly what to do when you arrive at a shrine or temple during your trip to Japan.
1：Shrines? Temples? What’s the difference?
First of all, let’s clear up the difference between a shrine and a temple. Temples came from countries such as China and India to spread Buddhism. They are places to worship Buddha and are installed with statues of Buddha. Buddhist monks live to spread the teachings of Buddhism. Inside the temples are bhikkhu (monks), bhikkhuni (female monks), temple masters and more who enshrine the image of Buddha.
On the other hand, shrines originated from primitive, scared altars such as “iwakura” (sacred rocks) and other places where the gods are said to live – places where people cannot enter. They were temporarily erected during special occasions. Shrines that you see today were not originally a permanent structure. Their origin is different from those of temples that came from abroad. Shrines originated in Japan and their history there goes back further than Buddhism, making them much different from temples.
Related article：Visit Temples and Shrines, and Collect Goshu-in!
2：So, how do I pray?
There are several steps to follow when praying at a temple or shrine in Japan. These steps may also differ from temple to shrine, so be sure to check properly before starting.
Shrines & Temples
The general starting point is to throw some money into the offertory box. Most people throw in a ￥5 coin. This is because “5 yen” in Japanese is pronounced “go-en,” which is a homophone with the word for “good luck” (ご縁).
If there’s a bell positioned above the offertory box, then be sure to ring it by shaking it back and forth. This is done to call the gods to the shrine.
Can I take photos：
Many places will not allow you to take photos. Be sure to check thoroughly whether there is a warning sign or not. Even if you see people taking photos, make sure to check for yourself.
Shrines & Temples
The first thing you’ll find when arriving at a shrine and many temples is the “temizuya” (water purification basin). This is where you wash your hands and rinse your mouth to cleanse yourself before praying.
There are several steps to follow:
1) Hold the ladle with your right hand and wash your left hand – then do the opposite.
2) Take the ladle with your right hand and scoop some water. Pour the water into your left hand and rinse your mouth with it. Make sure to never bring the ladle to your mouth. Spit the water next to the fountain, never directly back into it.
3) With the ladle still in your right hand, rinse your left hand one last time. Done.
Praying at a shrine – bowing and clapping
- Come before the shrine, perform a light bow and ring the bell.
- Toss your money into the offertory box.
- Perform 2 deeper bows (30°-45° angle), bring your hands to the front of your chest, pray, then clap twice.
- Finally, bow deeply one last time, and you’re done!
Praying at a temple – bowing
- Perform a light bow, throw your money into the offertory box and ring the bell.
- Bring your hands to the front of your chest, pray, and perform a final light bow.
What’s the best way to tell if you’ve come to a shrine or temple, I hear you asking? If you passed under a “tori” on your way in, you’re at a shrine. They’re usually red and look like big gates with two main pillars. If you passed under a “sanmon,” you’re at a temple. These are often complete with a roof and look like mini-temples in their own right. The praying process at shrines and temples are much different so be sure to check where you are first!
Some temples have an incense holder stationed outside, where you can purchase your own bundle of “osenko” (incense) to burn. If you’re lighting your own incense, be sure to put out the fire by hand and never blow it out. But before you do, make sure you wave some of that incense smoke onto you as it’s said to have healing powers! If there’s a weak part of your body, too, then be sure to try it out.
３：What’s a “Goshuin”?
The must-do popular thing right now is collecting “goshuin” (red seal stamps). These stamps are given at shrines and temples to show that you have visited those places. In addition to the shrines’ and temples’ unique seals, specially trained writers will write the name of the shrine or temple, the date at which you visited and sometimes other information, all in calligraphic writing. One of the reasons for the goshuin popularity is for the artistry behind it all as the penmanship and designs are different depending on which place you visit. Whether you visit the same place twice or just the date is being written for you, each and every goshuin entry has its own unique characteristics and feeling put into the characters depending on the person writing for you, meaning your entry will be the only one of its kind in the world. You will require a goshuin stamp book to receive a stamp entry. They are sold at many of the popular shrines and temples.
We have an article about collecting cute goshuin on the MOSHI MOSHI NIPPON website so be sure to check it out!
Was our guide useful? We hope you use it for reference when visiting shrines and temples in Japan.
MMN will continue to answer questions related to Japan and Japanese culture. If you have any questions about Japan then be sure to hit us up on our Facebook page!
Private Jet Package Now Available in Toyama Offering Spectacular View of Tateyama Mountains
22.June.2022 | SPOT
Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.
Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.
Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.
After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.
Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.
Come enjoy a trip to Toyama with a whole new perspective!
Travel to Toyama by Private Jet
Available: June 17 – October 26, 2022
Travel Period: June 22 – October 31, 2022
Experience Japanese Culture from Anywhere with Kanda Myojin Shrine’s Virtual Space
09.June.2022 | SPOT
Kanda Myojin Shrine dates back over 1,270 years, making it one of the most well-known religious sites in Tokyo. Dai Nippon Printing is now making it possible for interested visitors to experience the site from anywhere in the world, unveiling the Kanda Myojin CG Space this week. Developed with approval from the shrine, the virtual space faithfully reproduces the structure and design of the location using 3D laser measurement technology and CG techniques developed by DNP over many years. The space will be open online to all audiences.
A portion of the work from the Masayuki Kojo 10th Anniversary Exhibition currently behind held on-site at Kanda Myojin from June 4 until July 10 will also be available to view in the CG space. The space will also be linked to ‘Virtual Akihabara,’ developed by DNP in conjunction with the AKIBA Tourism Council. Using XR (Extended Reality), the company hopes to develop a wide variety of new communication styles.
The Kanda Myojin CG Space was created by using DNP’s laser measurement technology to recreate three-dimensional objects. By using high-definition photography and photogrammetry technology, images of objects are taken from many angles, creating a realistic 3DCG space to explore. The structure of the shrine, which was rebuilt in 1934 after being damaged in the Great Kanto Earthquake, has been faithfully reproduced in every way.
In conjunction with events held at the Kanda Myojin Museum, the Kanda Myojin CG Space will make the history of Kanda Myojin and its collection of materials, including rare ukiyo-e prints, available online for anyone to access. Through these exhibits, people both in Japan and abroad can experience Edo culture through their web browsers!
Kanda Myojin CG Space
Masayuki Kojo 10th Anniversary Exhibition
Running: June 4 – July 10, 2022
Hours: 9:00-16:00 *Last entry at 15:45, open daily
Address: Kanda Myojin Cultural Exchange Center 1F (2-16-2 Sotokanda, Chiyoda-ku, Tokyo)
Airbnb Reveals Top 10 Most Popular Summer Destinations in Japan
08.June.2022 | SPOT
Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?
Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!
Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)
This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!
A House Surrounded by Lush Greenery in the Countryside (Tottori)
Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.
Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)
There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!
Coastal Cabin (Chiba)
You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.
An Elegant and Peaceful Log Cabin (Nagano)
Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!
Ryusenji Temple Offering Gorgeous Paper-Cut Summer Goshuin Shrine Seals with a Wish for Peace
03.June.2022 | SPOT
Ryusenji Temple in Saitama is offering some exclusive summer goshuin! Goshuin are stamps or seals given to worshippers at shrines and temples around Japan, where somebody will stamp your goshuin-cho (stamp book) with the site’s unique seal along with the temple’s name and the day you visited handwritten in ink.
The two new goshuin feature summer fireworks and a cooling fan design. These will be available from June 1 until August. They might sell out, though, so be quick!
Summer Exclusive Paper-Cut Overlaid Goshuin: Fireworks and a Wish for Peace
The Fireworks and a Wish for Peace goshuin use five kinds of paper to depict fireworks in the summer night sky.
Fireworks are a popular summer tradition in Japan. It’s said that fireworks were born following the discovery of gunpowder and its use in guns when some decided to use the substance to make something beautiful rather than use it as a weapon.
Because of this, many see fireworks as a symbol of peace. The current war between Russia and Ukraine has seen gunpowder used as a horrific weapon used to end the lives of many innocent people, and this special goshuin was made in the hopes that the war will come to an end as soon as possible. Gunpowder should be used in fireworks to bring people happiness instead.
Summer Exclusive Paper-Cut Overlaid Goshuin: Refreshing Good Luck Charm
The Refreshing Good Luck Charm shows a traditional Japanese summer scene with a fan and goldfish swimming in clear blue water.
Fans are used by many Japanese to keep cool during the summer months, and some are even said to have the power to ward off illness and evil spirits. Goldfish are often seen during summer festivals, where visitors try to scoop them up using an easily-breakable net in a fun game with family and friends.
Goldfish became popular during the Edo period and were considered to be lucky creatures capable of bringing happiness into one’s home and bringing financial fortune.
If you’re heading to Saitama, why not add these intricate goshuin to your book?
Saitama Yakuyoke Kaiun Daishi
Address: 3712 Mikajiri, Kumagaya, Saitama
Official Site: https://yakuyoke-kaiun.jp/
Izu, the Setting for Laid-Back Camp, Now Offering Travel Plans
JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.
The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.
Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.
Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.
EMOCAL, a Project to Support Japanese Regions, Releases Music Using Local Sound Samples
The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!
EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.
Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.
Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu
Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.
Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren
Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.
Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill
Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.
Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu
Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.
Official Site: https://catchystuck.jp/ambient/
Shoujuin Temple and THE THOUSAND KYOTO Collaborate on Special Afternoon Tea
THE THOUSAND KYOTO hotel will begin selling a special afternoon tea set in conjunction with the Buddhist Temple Shoujuin on May 9, 2022. These scrumptious treats can be enjoyed at the hotel’s second-floor cafe and bar TEA AND BAR until July 15.
This offering was made with the thought of escaping the summer heat in mind. Customers can enjoy eight kinds of sweet and savory dishes, from quiche and salmon sandwiches to scones with honey and sweet bean paste.
The entrance to the cafe will also be transformed to reflect the majesty of Shoujuin Temple.
The early summer scenery will be captured with majestic hydrangeas, which will surround guests and prove the perfect background for photos.
Guests can also go home with two traditional souvenirs. Both the kanouhimo and sange are lucky charms typically available at Shoujuin on holidays.
Shoujuin x TEA AND BAR Afternoon Tea ~Refreshing Green Tea Ceremony~
Running: May 9 – July 15, 2022 *Reservations required at least 2 days in advance.
Where: Cafe & Bar TEA AND BAR (THE THOUSAND KYOTO 2F)
Hours: First Seating 11:30~14:30 / Second Seating 15:30~18:30
Banyan Tree Rooftop Bar Opens on Japan’s Southernmost Island
30.March.2022 | SPOT
The Banyan Tree Rooftop Bar, located at Hoshino Resort Risonare Kohamajima on Japan’s southernmost island, is holding a special stargazing event until April 20, 2022. Visitors can enjoy a cocktail as they gaze at the countless twinkling stars overhead.
Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations!
Enjoy a Boundless Starry Sky
The Banyan Tree Terrace will bring guests together to feel the sea breeze and taste colorful mojitos as they enjoy the pleasant weather. Why not spend a relaxing time in a fantastic space lit with faintly glowing candles as you stargaze?
Taste Colorful Mojitos
A limited number of colorful mojitos will be available at a bar counter set up on the terrace for this event only. You can also enjoy Okinawan original mojitos with made with Okinawa lime, brown sugar instead of sugar, non-alcoholic mojitos for children, and tropical fruit mojitos with pineapple and passion fruit.
Munch on Snacks Perfect to Pair with Cocktails
Guests can also enjoy a snack set with salty nuts perfect for enjoying with alcohol!
Banyan Tree Rooftop Bar
Open: March 1 – April 20, 2022
Location: Banyan Tree Terrace
Official Site: https://risonare.com/kohamajima/
Kyary Pamyu Pamyu Collaborates with Popular Shimane Manju for LOCAL POWER JAPAN Project
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!
Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.
The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video.
The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!
Dojou Sukui Manju (Shimane) x LOCAL POWER JAPAN Project
Sales Period: March 12 – April 8, 2022
Where to Buy:
Nakaura Foods Official Online Store
Nakaura Foods Stores in Matsue, Shimane Prefecture and Sakaiminato, Tottori Prefecture
Where to Purchase: LOCAL POWER JAPAN Project Online Shop
Available until March 25 at 23:59
Commemorative Kyary Sukui Manju T-shirt Gift Campaign
Application Period: April 8, 2022
How to Enter:
- Add Nakaura Foods as a friend on LINE and get the campaign keyword.
- Enter the keyword when purchasing Kyary Sukui Manju from the Nakaura Foods online store.
- 50 winners will be selected by drawing to receive a special collaborative T-shirt!
Booking.com Reveals 4 Best Lodgings with Outdoor Baths for Snow Viewing
16.March.2022 | SPOT
Booking.com Japan has revealed its top four picks for the Japanese accommodations with the best outdoor baths and snow views!
Zao Kokusai Hotel (Zao Onsen, Yamagata Prefecture)
Located 900 meters above sea level and surrounded by the gorgeous natural beauty of the Zao mountains, this resort has long been renowned for its spectacular view of seasonal scenery. During winter, guests can enjoy a fully spring-fed open-air bath while gazing at the snow-capped mountains. The milky white waters of the Zao Hot Springs have high sulfur content which will improve the texture of your skin. The resort also has a bath large enough to accommodate up to seven people at a time and a private bath for families or lovers.
Midorinokaze Resort Kitayuzawa (Date, Hokkaido)
The Midorinokaze Resort Kitayuzawa is surrounded by nature and contains one of the largest open-air baths in Japan, along with 20 unique fragrant baths for guests to enjoy. In winter, the surrounding trees seem to glisten with snow, and visitors are sure to find plenty of peace and relaxation while lounging beneath the grey skies.
Akakura Kanko Hotel (Myoko, Niigata Prefecture)
This highland resort sits on a 1,000-meter peak, offering unmatched views of Niigata Prefecture. The natural hot spring flows from the inside of Mt. Myoko, with healing waters perfect for soaking in during the cold winter months. The large baths are also equipped with a sauna and deck, and those wanting to view the scenery from their room can enjoy guest accommodations with private baths as well!
Satoyama Jujo (Minamiuonuma, Niigata Prefecture)
Winning a design award for its facilities, Satoyama Jujo has a different feel when compared to most hotels and ryokan. Booking.com recommends it for travelers looking for new experiences! In the open-air bath, visitors can relax while enjoying a panoramic view of Mt. Makihata, one of Japan’s 100 most famous peaks. Guests can also enjoy the starry skies at night. This is a perfect location for couples!
Each season in Japan offers uniquely beautiful scenery. How would you like to enjoy winter in one of these luxurious baths?
Three Japanese Tourism Instagram Accounts to Follow for Travel Inspiration
07.March.2022 | SPOT
The pandemic has changed our lives forever. People have spent the last two years missing travel as they spend more and more time at home, and while many are ready to travel again, it can be difficult to know if it’s the right time to return to normalcy. To make the situation a little easier, many local tourism associations in Japan are posting images on Instagram to inspire people to give traveling another try. These three Instagram accounts are our personal favorites, and once Japan opens to tourists again, you won’t want to miss visiting these areas!
[Official Kumamoto Tourism Association] Motto, motto, Kumamoto!
Discover the charms of Kumamoto on this local Instagram account featuring photos from four unique local photographers. Many will know the area as the home of the character Kumamon. The images capture the daily lives of Kumamoto residents and include local food and gorgeous scenery. The postings also include the location of the photo and comments from the photographers, making things feel more personal.
[Official Hokkaido Tourism Association] GoodDay Hokkaido
Hokkaido is an area rich in gourmet seafood and dairy, but its spectacular landscapes are reason enough to visit. GoodDay Hokkaido shows off both the common and uncommon elements of Hokkaido life, often introducing little-known areas. Each photo is vividly colored, and followers can see different seasons at every time of day as they scroll through the feed. See the best images from Japan’s northernmost island each and every day on your smartphone!
[Ome / Okutama] Umetama
Umetama is an account that introduces places of interest in Ome and Okutama, two of Tokyo’s most scenic towns. Each can be reached in about an hour by train from Shinjuku Station. Visitors can enjoy a gorgeous day trip from the Tokyo center, with the area featuring plenty of campsites and hiking trails. There are tons of stargazing spots, and visitors are often surprised that such incredible nature is so close to Japan’s hectic capital. Those with kids will find plenty to do here, so start taking notes while you scroll through the Umetama page!
More and more young people are finding the appeal of Ome and Okutama, and the area has become the perfect relaxation spot for those seeking refuge from their busy lives. In addition, the craft beer bar Ome Beer, located near Ome Station, sells local alcohol, including Okutama’s popular craft beer ‘Vertere.’ See the lesser-known side of Tokyo on this picturesque account.
Remember how wonderful it is to travel? Hopefully, Japan opens for tourism again soon, and you can visit all of these gorgeous locales.
Kyary Pamyu Pamyu Announces ‘LOCAL POWER JAPAN Project’ to Support Rural Areas
20.January.2022 | Uncategorized
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021. On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.
In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows.
This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas.
This project is a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where these concerts will be held. These company’s logos have been reimagined, paying homage to the artwork associated with Kyary’s previous song releases. T-shirts designed with each of these collaborative logos will be on sale for a limited time, and a portion of the proceeds will be donated to the local community for development and social contributions.
For the encore of the first live show, Kyary wore a collaboration logo T-shirt inspired by Suzuhiro Kamaboko, a company in Kanagawa Prefecture. The artist also introduced the project and its aim to the excited audience. More collaborations will be announced through July 2021.
Check out the ‘LOCAL POWER JAPAN Project’ website for more details!
Comment from Kyary Pamyu Pamyu
“This tour is to commemorate my tenth anniversary, and as I travel all over Japan to express my gratitude to those who have supported me over the past decade, I also want to do something for everyone else. I’m happy to support these local companies and I’d like to work with them to revitalize the entire country. We’ll be engaging in all sorts of collaborations around Japan, so look forward to it!”
January 16, Kanagawa Performance: Suzuhiro Kamaboko
Suzuhiro Kamaboko, a long-established fish paste store in Odawara that has been in business for 156 years, has agreed to take part in the project. Their normally navy blue brand logo has received a major makeover in colorful pink, green, and purple hues.
The T-shirts featuring the new collaboration logo on the front and the Kyary Pamyu Pamyu 10th anniversary logo and ‘LOCAL POWER JAPAN Project’ logo on the back are now available for purchase!
*Otono Kuni (From 4th Album ‘Japamyu,’ 2018)
Streaming Links: https://lnk.to/otonokuni
January 29, Gunma Performance: Oginoya Kamameshi
Oginoya, the largest Ekiben shop in Japan, was established 136 years ago in Yokokawa, Gunma Prefecture.
Their main dish, Touge no Kamameshi,’ has been sold for over 60 years and often makes appearances at events all over Japan. The company’s logo has been reborn through the lens of Kyary’s popular song Tsukematsukeru. A special kamameshi dish will also be prepared for the project, and will be sold in limited quantities at the Gunma concert venue on January 29, Kyary’s birthday!
*Tsukematsukeru (1st Single, 2012)
Streaming Links: https://lnk.to/tsukematsukeru
May 20, Fukushima Performance: Kourakuen
Kyary will appear in commercials for Kourakuen as part of the project. The company started as a small diner in Aizuwakamatsu and is now is a national chain of ramen restaurants serving over 54 million people a year! The new logo and collaboration details will be revealed at a later date, so keep an eye out!
LOCAL POWER JAPAN project
Maybe Baby (Written and Composed by Yasutaka Nakata)
Streaming Links: https://lnk.to/KPP_MaybeBaby
5th Full Album ‘Candy Racer’ (Produced by Yasutaka Nakata)
Buy the CD: https://nippon-columbia.lnk.to/CANDYRACER
Tour Details: https://kpp10.jp/japantour2022/
Lawson Ticket: https://l-tike.com/kpp10th/