“Tabemasu’s” Japanese sweets items using the motifs of HELLO KITTY and Pomu Pomu Purin are available at LAWSON.
01.March.2018 | FOOD
The Japanese sweets items using the motifs of HELLO KITTY and Pomu Pomu Purin are available at LAWSONs throughout Japan (except LAWSON stores in Okinawa, Natural LAWSON and LAWSON Store 100).
“Tabemasu” is a series of Japanese sweets items, the name being a contraction of the series name, “Taberareru Mascot (eatable mascot characters).” The series uses the dough made of bean-jam, sugar and mochi powder called “nerikiri” to express the characters. It is a series of a new type of Japanese sweets items that you might feel guilty eating since the cuteness of characters are expressed in a detail.
This time, “Tabemasu HELLO KITTY” and “Tabemasu Pomu Pomu Purin” using the motifs of the two characters of Sanrio were added to the series. The sweets items express the characters’ features in detail such as KITTY’s ribbon, Pomu Pomu Purin’s beret and cute eyes. HELLO KITTY has the flavor of apple and Pomu Pomu Purin has the flavor of pudding and both sweets items can be enjoyed by both children and adults. Let’s enjoy the delicate taste and soft texture of these Japanese sweet items.
The quantity of each sweet items is limited, so let’s get them as soon as possible!
Cute and Chewy Pompompurin Confection Now Being Sold at Lawson Convenience Stores in Japan
21.January.2020 | FOOD
Lawson, one of the main convenience store chains in Japan, has released the all-new Mochi Mochi Pompompurin Yaki, a cute and chewy confection filled with custard pudding flavoured cream.
The kawaii sweet recreates Pompompurin’s adorable sleeping form. Inside of him is a squirt of purin, or Japanese custard pudding, flavoured cream, which happens to be Sanrio Golden Retriever’s favourite treat. You’ll find yourself reaching for your phone to snap a photo of him to post online before tucking in.
The confection will be discontinued once all have been sold, so if you’re in Japan, head to your closest Lawson.
©1996, 2020 SANRIO CO., LTD. APPROVAL NO.S604266
Mochi Mochi Pompompurin Yaki
Price: ¥158 (Tax Included)
Available: At the chilled desserts section of Lawson convenience stores
*Not available at Lawson Store 100 branches
*Available while supplies last
Product Details (Japanese): https://www.bandai.co.jp/candy/products/2020/4589919690619000.html
Hello Kitty, Cinnamoroll & Pompompurin Japanese Wagashi Confections Releasing at Lawson Convenience Stores.
17.January.2020 | FOOD
Hello Kitty, Cinnamoroll and Pompompurin are the latest to be picked up by character-inspired Japanese confectionery series Tabemas. These wagashi sweets will go on sale at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) on January 21, 2020.
The character line-up is based on the top three winners of the 2019 Sanrio Character Awards which we covered last summer. Hello Kitty came first place at the awards, and so she has gotten a special limited edition design for the sweets series. Cinnamoroll was second on the award list, and this is his first time joining Tabemas. Third place was Pompompurin who appears once again with Tabemas due to his popularity.
The ‘Tabemas’ brand name is an abbreviation of the Japanese words taberareru masukotto, meaning ‘mascots that you can eat.’ It is a Japanese confectionery series that combines well-known characters and Japanese sweets made from ingredients like red bean paste, sugar and rice flour. The sweets are also made with a dough called “nerikiri” which is used in making traditional Japanese wagashi sweets.
In line with the Year of the Rat in the Chinese zodiac, Hello Kitty is donning a kawaii rat outfit. Cinnamoroll’s charm point is his big ears and pink cheeks.
Each confection is filled with a different flavour bean paste: Hello Kitty is cheese, Cinamoroll is milk, and Pompompurin is of course Japanese custard pudding, or ‘purin,’ flavoured. They maintain that delicate flavour of traditional Japanese wagashi while having cute contemporary designs. You’ll be happy to know that all of the colouring is natural tooーno synthetic colours were added.
Perfect as a delicious treat, but don’t forget to snap a photo for Instagram first! Each of them is also limited in stock, so don’t miss your chance to grab one at the nearest Lawson store to you while in Japan.
© ’76,’96,’01,’20 SANRIO APPR.NO.S604062
Tabemas Hello Kitty 2020 / Tabemas Cinnamoroll / Tabemas Pompompurin 2020
Price: ¥280 Each (Tax Included)
Release Date: January 21, 2020
Available: At chilled desserts section of Lawson convenience stores across Japan
*Not available at Natural Lawson or Lawson Store 100
*Available while supplies last
Product Page: https://www.bandai.co.jp/candy/tabemas/sanrio3/
Gundam vs. Hello Kitty Collaboration Releases Final Promotional Video
The Gundam vs. Hello Kitty project began in April 2019, with Gundam recently being announced as the winner between the two. The two franchises have now come together to announce a new project for 2020 entitled “Gundam x Hello Kitty Love & Peace.”
The project sees Hello Kitty and Gundam looking past their differences to instead pray for a world with peace and no war. It will go on to collaborate with various shops and creators.
The third and final promotional video for the project entitled “Love & Peace” was released on YouTube, following on from the first two episodes which collectively have over 2 million views. Check it out below.
Fans can expect a whole new batch of merchandise to come with the following new cute designs which combine the worlds of Gundam and Hello Kitty.
Speaking about the latest in the project, Amuro from Gundam commented: “We had our showdown in 2019. We have the support of all of you and have been able to come to an understanding with Hello Kitty. We have numerous things planned for 2020 which we are putting our all into with Hello Kitty, so please be sure to keep watching over us.”
Hello Kitty said: “I competed in 2019, and thanks to everyone who supported me, I have been able to win over Amuro and we now understand each other. We’re working well together. We have lots in store for you to enjoy, so look forward to it.”
©Sotsu・Sunrise ©’76,’20 SANRIO
Akihabara’s popular maid Café @Home Cafe Teams up with Hello Kitty
Akihabara’s popular maid café @Home Cafe is partnering up with the world’s favourite Sanrio character Hello Kitty, creating a beautiful collaboration café that will open on January 21 and run for a limited time. The new café will see a new original menu, café-limited goods and much more.
@Home Cafe collaborated with Sanrio characters My Melody and Cinnamoroll in 2018, and with Pompompurin in 2019. Each year, the collaboration café was very popular. As 2020 marks the year of the Tokyo 2020 Games, Sanrio has stepped up their game, sending in their legendary Hello Kitty to the café to ensure that 2020 is celebrated to the max.
The collaboration café features illustrations of Hello Kitty and her twin sister Mimmy dressed as maids and serving customers in the café. The collaboration café will see the walls dressed in pink and yellow gingham checkered patterns and lots of sweet and cute illustrations.
Hello Kitty’s KAWAII ♡ Pink Curry (Comes with Certificate Card): ¥1,400
Hello Kitty and Mimmy’s Moe Moe Ribbon Pasta Plate: ¥1,300
Hello Kitty’s Lovely Sandwich with Sweet and Sour Soup: ¥1,300
Hello Kitty’s Moe Moe Parfait: ¥1,000 Mimmy’s Kyun Kyun Parfait: ¥1,000
Bright Red Apple Okyumuka Cake: ¥1,000
As the café’s main theme is “moe” (feeling of strong affection), Hello Kitty and Mimmy are sure to enhance your moe experience to the max.
Masters and mistresses who visit the café will also be presented with one of two designs of free collaboration placemat.
There are three varieties of original drink coasters at the café too. Masters and mistresses who order a drink will be given one for free.
Lunch Tote Bag: ¥1,500
Acrylic Keyings (Three Varieties): ¥600 Each
The café is also full of a wide range of collaboration merchandise so make sure to check them out after filling up on some delicious kawaii food.
The maids at the café will also be wearing original Hello Kitty and Mimmy-themed maid outfits that you just cannot miss if you are a Hello Kitty fan.
*All prices stated above are prices before tax.
*The English names of the dishes and merchandise mentioned above have been translated.
©1976,2020 SANRIO CO., LTD. APPROVAL NO.S603899
@Home Cafe and Hello Kitty Collaboration Café
Running: January 21, 2020 – March 29, 2020
Location: @Home Cafe, Floor 5 Mitsuwa Building, 1-11-4, Sotokanda, Chiyoda, Tokyo
Weekdays: 11:00 – 22:00
Weekends and National Holidays: 10:00 – 22:00
*Last Orders: 21:20
*Open from 10:00 on Weekdays, Weekends and National Holidays in March
No Regular Holidays
*Opening hours are subject to change. Please refer to @Home Cafe’s official website for the latest updates.
@Home Cafe Official Website: http://www.cafe-athome.com/
Doraemon and Hello Kitty Collaborate in New Kawaii Merchandise Line
19.December.2019 | FASHION
Sanrio has announced a new Doraemon and Hello Kitty design series which is set to be released on December 26 at Sanrio stores across Japan, as well as department stores stocking Sanrio goods and the Sanrio online shop.
The Doraemon x Hello Kitty collaboration project began in 2015. Both characters have come to be symbols of Japan adored by all generations, with the Doraemon manga series set to celebrate its 50th anniversary next year, and Hello Kitty having celebrated hers this year. The project is now expanding its range for all the grown-ups that were raised on both franchises.
Hello Kitty Mascot Holder – ¥1,980
Doraemon Mascot Holder – ¥1,980
This marks the 4th Doraemon and Hello Kitty collaborative design series developed by the Sanrio shop. All the merchandise incorporates fun and instantly-recognisable motifs from the characters, like Doraemon’s secret gadgets and Hello Kitty’s ribbon.
Reversible Cushion – ¥3,080
Handbag – ¥2,200
A5 Notebook – ¥605
The cute mascot holders see Hello Kitty borrowing Doraemon’s bell and takecopter and Doraemon with Kitty’s ribbon. This adorable feature follows into the designs of the other items too, like the reversible cushion which turns inside out into either the Doraemon or Hello Kitty design. There’s lots of items in the line-up besides that shown here too, including pens and more.
Don’t miss out on this sweet collection.
*All prices include tax
©️Fujiko-Pro ©️’76, ’19 SANRIO
DORAEMON HELLO KITTY
Release Date: December 26, 2019 (From December 25 on the Sanrio online shop)
①Sanrio stores and department stores selling Sanrio merchandise (Select stores not participating)
Yahoo! Shopping: https://shopping.geocities.jp/sanrio/
Product Page: https://www.sanrio.co.jp/goodsinfo/kt-doraemon-201912/
Souvenirs at Tokyo Station’s GRANSTA Shopping Complex Abundant For the New Year
Tokyo Station’s GRANSTA and GRANSTA Marunouchi shopping complexes are holding a New Year’s from December 26, 2019 to January 5, 2019 where sweets and souvenirs will be sold to beckon the new year. The items are based on the Year of the Rat in the Chinese zodiac for 2020.
Sweets and Souvenirs
Baked New Year 2020 (Contains 5) – ¥1,600 @ Fairycake Fair (Available from December 26)
Tuck into these adorable baked cookies with various celebratory designs including rats, flowers and the year 2020. They are egg flavoured and are made with caramel to create a taste similar to Japanese purin (a type of custard pudding).
High Grade Fresh Japanese Confection Assortment (Contains 6) – ¥1,848 @ Ginza Kanra (Available Mid-December to Mid-January)
Ginza Kanra’s assortment of fancy confections are so pretty they almost seem a waste to eat, each with a variety of motifs such as a rat as well as “Gin no Suzu”ーa silver bell inside Tokyo Station that’s famous as a meeting spot.
Ginza Kikunoya Fukiyose Kaiune Shikan (200g) – ¥1,998 @ Jimbocho Ichi no Ichi (Now on sale until all sell out)
This tin of assorted small sweets includes around 30 types of baked wheat bran treats and more. There’s plenty to keep you going through the New Year celebrations.
Left: Eto Kokeshi Rat – ¥2,090 / Right: Mame Kokeshi Rat – ¥880 @ SHARED TOKYO (Now on sale)
Available in limited quantities only, these cute rat kokeshi dolls would look good even as decorations in small spaces. Their red and white colours add to the festive vibe as these are celebratory colours in Japan.
New Year’s Card Shrimp Senbei Rice Crackers (Contains 11) – ¥1,080 @ Keishindo (Now on sale until all sell out)
Forget regular Christmas cards, hand someone one of these rice crackers instead which feature messages like “Here’s to another great year” in Japanese as well as other New Year motifs.
Osechi and New Year’s Bento
Houjou – ¥8,000 @ Asakusa Imahan (Available January 1 only)
Osechi is food prepared for the New Year in Japan, and this bountiful harvest includes Asakusa Imahan’s famous wagyu black beef, red rice, rice with minced sea bream, and more. These are limited to 10 sets only.
Osechi Shoufuku Suzen – ¥1,800 @Sasahachi (Available January 1-3)
Another delicious mix of osechi like fish wrapped in kombu seaweed, hand-rolled sushi, and more—all of which goes down best with a cup of sake. Limited to 20 servings per day.
This is just a peek into what’s available this New Year at Tokyo Station, so if you’re using the station this year, be sure to stop by.
*All listed prices include tax
New Year’s Fair
Running: December 26, 2019 – January 5, 2020
TOKYO STATION GUIDE Official Website: https://www.tokyoinfo.com/
Hello Kitty Greets Fans with Song and Dance Every Day at the HELLO KITTY SHOW BOX
The official Hello Kitty theatre and restaurant HELLO KITTY SHOW BOX on Awaji Island saw a grand opening full of excitement and emotion in August 2019. Hello Kitty is now greeting fans with song and dance every day at the new event HELLO KITTY GREETING SHOW which started on December 1.
Hello Kitty, who realised her dream of becoming a pianist, will perform on stage, showing off her beautiful voice and flawless dancing. The show is interactive and invites the audience to join her fun world.
After the show, there is the chance to have your photo taken with the star herself in the greeting event.
If you’re a fan, you won’t want to miss this opportunity to get closer to Hello Kitty.
© 1976, 2019 SANRIO CO., LTD. APPROVAL NO. G603369
HELLO KITTY GREETING SHOW
11:00－20:00 (Up to three performances per day)
①From 11:00 (Lunch), ② From 1500 (Cafe), ③ From 18:00 (Dinner)
* Last Entries
Lunch/ Dinner: Up to 1 hour after opening
Cafe: Up to 30 minutes after opening
①Reservations can be made via the homepage here (*Discount applied to all advanced reservations)
②Reservations can also be made at the restaurant on the day depending on the number of available tables
Allotted Time: Approx. 1.5 – 2 hours.
HELLO KITTY SHOW BOX
Address: 177-5 Nojimahirabayashi, Awaji, Hyogo Prefecture
Pompompurin Cafe Reveals Christmas Menu For Harajuku, Yokohama & Umeda Branches
The Harajuku, Yokohama and Umeda branches of the Pompompurin Cafeーthe cafe chain centred on Sanrio’s popular character Pompompurinーis serving up two cute Christmas menu items this year from December 1 to 25.
*Food names below are translated from Japanese
Hurry Up Santa – Pompompurin Cheese Keema Curry – ¥1,290 (Before Tax)
This rich and spicy keema curry is made with Parmesan cheese, cheddar cheese, and natural cheese. The colourful stars are made from carrot and paprika, while the spiralled Christmas cheese is a combination of spinach and mashed potato. Purin is made of rice and is waiting in anticipation for Santa to deliver his present. You’ll see he’s holding a stocking which is a made from bread and walleye pollack mayo. A hearty dish that is both delicious and adorable
Snowman Pompompurin – Snow Covered Chocolate Tart ¥1,190 (Before Tax)
Pompompurin has turned into a vanilla ice cream snowman and is standing next to a pistachio cream Christmas tree. They are both atop a rich chocolate tart. This cute dessert is like a Christmas garden straight out of a children’s picture book.
If you decide you want to spend your Christmas with Pompompurin this year, then you’ll receive a free lunch mat when you order food and a free coaster when you get a drink. These are both limited in quantity, so don’t miss out!
©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S603310
■Pompompurin Cafe Harajuku
Address: CUTE CUBE HARAJUKU 3F, 1-7-1 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-21:00 (Food Last Orders 20:00 / Drinks Last Orders 20:30)
Access: 3-minutes on foot from the Takeshita Exit at Harajuku Station
■Pompompurin Cafe Yokohama
Address: Yokohama Sotetsu Square, 2-1-5 Minamisaiwai, Nishi-ku, Yokohama-shi
Opening Hours: 10:00-21:00 (Last Orders 20:30)
Access: 5-minutes on foot from West Exit at Yokohama Station via JR
■Pompompurin Cafe Umeda
Address: Hankyu Sanbangai South Wing B2F, 1-1-3 Shibata, Kita-ku, Osaka-shi
Opening Hours: Weekdays 11:00-22:00 (Last Orders 21:30) / Weekends & Holidays 10:00-22:00 (Last Orders 21:30)
Access: 3-minutes from Osaka Station via JR
Official Website: http://pompom.createrestaurants.com
Japan Shopping Festival: Hello Kitty Supports Huge Shopping Event Aimed at Foreigners
一The Japan Shopping Tourism Organization (JSTO) has announced that it will hold an event titled “Japan Shopping Festival” aimed at foreign tourists in Japan from December 1, 2019 to February 29, 2020.
A questionnaire will be carried out for non-Japanese travellers to win round-trip tickets to Japan. Travellers will be selected randomly from a lucky draw.
②Instagram Photo Contest
Follow Japan Shopping Festival on Instagram and post photos related to the designated themes with the hashtag #jsfphoto. The themes are: ①Memories of what you bought and experienced in Japan, ②Your favourite fruits in Japan, and ③Good things about Japan you want to boast.
③Coupons, Goods & Experiences
Japan Shopping Now is one of Japan’s biggest online shopping portal sites, and they are now promoting information on Japanese shopping overseas in English, Traditional Chinese, Simplified Chinese, and Korean. This includes coupons, sales, and more at almost 1,000 participating stores.
・Japan Shopping Festival Tohoku (December 1, 2019 – February 29, 2020)
This shopping festival will take place at 6 prefectures across Tohoku. Discover Japanese confectioneries, fashion, sake, fruit and more, including a tie-up with JR EAST PASS.
Official Website: http://tohoku.japanshopping.org/
・Matsuyama Shopping Festival (December 1, 2019 – March 31, 2020)
From Okaido Shopping Street to Matsuyama Gintengai Shopping Arcade, Matsuchika Town, and more, look forward to end-of-year lucky draws, food events, shopping, and so on.
Official Website: http://matsuyama.japanshopping.org/
Discover the wonders of shopping in Japan and learn more about the country with the Japan Shopping Festival.
Japan Shopping Festival 2019-2020
Running: December 1, 2019 – February 29, 2020
Official Website: http://jsf.japanshopping.org/
Heart-Meltingly Cute Olaf Confection to Arrive in 7-Eleven to Celebrate Frozen 2
Tabemas is a Japanese confectionery series of small, traditional sweets designed to look like characters. To celebrate the release of Frozen 2 on November 22, the series is releasing an Olaf confection which will be sold at 7-Eleven convenience stores across Japan from the same day as the release of the film.
The series name “Tabemas” means “edible mascot” and as the name suggests, Olaf has completely transformed into a delicious traditional sweet from carrot nose to adorable feet. In sweet form, the 40mm-tall chubby Olaf is stood still, staring up at you with adorable round eyes overflowing with adoration.
This is a traditional nerikiri confection made from bean paste and soft mochi to a surprising level of detail. Even the snowflake pattern has been recreated. As Frozen 2 is set in autumn, Olaf has been stuffed with the most appropriate autumn flavour: maple. This small and dainty confection is the perfect treat for people of all ages.
These are in limited stock so hurry down to your nearest 7-Eleven from November 22 if you are interested.
Tabemas Confectionary Series: Frozen 2 Olaf
Recommended Retail Price: ¥258 (Before Tax)
Release Date: November 22, 2019
Available at: The chilled desserts section of 7-Eleven convenience stores across Japan
*As these are in limited stock, sales will end once stock has been depleted.
*Not available at all 7-Eleven convenience stores.
More Information: https://www.bandai.co.jp/candy/tabemas/olaf/
Adorable Mini Penguin and Polar Bear Confections to Arrive in Family Mart
08.November.2019 | FOOD
Tabemas is a Japanese confectionery series of small, traditional sweets designed to look like characters. For the first time, Tabemas is collaborating with the popular fictional character series Sumikko Gurashi to release Shirokuma and Penguin? sweets. The new confections will be sold in the chilled desserts corner of Family Mart convenience stores across Japan from November 12, 2019.
The lovable characters who have been transformed into delicious sweets are Shirokuma: the shy polar bear who tends to get cold easily; and Penguin?, who has no confidence in their identity as a penguin.
The series name “Tabemas” means “edible mascot” and as the name suggests, these are traditional nerikiri confections which are made from bean paste and soft mochi, creating an adorable plump appearance. Shirokuma’s body is white with pink ears whereas Penguin? has a pea-green body with a white stomach and yellow feet and beak. Both confections are kneaded with the characters’ charm and stand joining their tiny hands, staring at you with their adorable round eyes.
Both confections are filled with the mild flavour of red bean paste. To match the colour schemes of the characters, the white Shirokuma is milk-flavoured and the pale green Penguin? is apple-flavoured. The flavours of these confections are just as irresisitble as their appearance. You’re bound to be taking lots of photos of them for your next social media post in no time!
As these confections are in limited supply, make sure to buy them as soon as possible if you are interested.
(C)2019 San-X Co., Ltd. All Rights Reserved.
Tabemas Confectionery Series: Sumikko Gurashi
Confections: Shirokuma (Milk), Penguin? (Apple)
Recommended Retail Price: ¥369 each (Before Tax)
Release Date: November 12, 2019
Available at: The chilled desserts section of Family Mart convenience stores across Japan.
* These are in limited supply and sales will end once all stock has been depleted.
*The days on which the Tabemas Confectionery series is sold may vary from store to store.
* Some Family Marts may not sell the Tabemas series.
More Information on the Tabemas Sumikko Gurashi Series (Japanese Only):https://www.bandai.co.jp/candy/products/2019/4549660424444000.html
These Hello Kitty Kintsuba Japanese Confections are the Perfect Souvenir From Japan
05.November.2019 | FOOD
Confectionery company Nakataya has teamed up with Sanrio to release the Hello Kitty Kintsuba.
Kintsuba is a type of traditional Japanese confection of sweet beans wrapped in wheat-flour dough. Nakataya is famous for their kintsuba, which are made with large-grained beans and red bean paste. They have maintained the flavour and quality of these confections, each of which is made with the utmost precision, and all individually.
This year marks the 85th anniversary since Nakataya opened. The long-standing store hopes to bring in more foreign and younger customers by collaborating with Hello Kitty.
They have crafted several flavours. Pictured above is the apple pie flavour, Hello Kitty’s favourite. It’s made with fuji apples from Aomori Prefecture which is known for its incredible apples. It’s mixed with white bean paste and is lightly flavoured with cinnamon.
The mixed berry flavour is a fruity sweet and sour mix of strawberries, raspberries and blueberries which have been mashed together with white bean paste.
The confection comes in two kinds of packaging: one designed by Nakataya’s founder Nakata (中田憲龍), and a Hello Kitty version where she is dressed as a dragonーa symbol of the shop. This is a completely original Hello Kitty design made specially for the collaboration.
The outer packaging is made with a wrapping cloth to both pass down an aspect of traditional Japanese culture while also catering to the eco-friendly lifestyle of the modern age. It’s made from amuzen fabric and can be reused. The inner packaging is a simple paper tray so can be recycled. And if you take the wrapping cloth back to the store, they can refill it with the three Hello Kitty kintsuba confections at a discounted price.
Hello Kitty Kintsuba
Released: November 1, 2019
Contains: One box of 6 (x3 mixed berry/x3 apple pie)
Price: Hello Kitty Kintsuba – ¥2,500 (Before Tax) *Comes with wrapping cloth
Hello Kitty Kintsuba Refill – ¥1,800 (Before Tax)
*The refill is only available to those with a wrapping cloth
Available: At participating Nakataya branches and the online shop
Official Website: www.kintuba.co.jp