Sebastian Masuda’s brand “6-D Sebastian Masuda” will open in Isetan Shinjuku-ten Tokyo’s open space
“6-D Sebastian Masuda” produced by the artist Sebastian Mausuda will open in Isetan Shinjuku-ten Tokyo’s open space from the 28th of March (Wed.) (limited time offer).
The theme of the 1st collection of 6-D Sebastian Masuda is “Noise it Colorful.” The items include tailored clothes/tweed jackets with bijou which are suitable to be worn when participating in parties and formal dress occasions. The items also include tops and tights on which Masuda’s art works are printed and bow ties made with PVC. These items represent an adult-like colorful spirit, diversity, passion and a playful mind. Let’s get his items which can be used in various scenes.
Also, the campaign named “JAPAN SENSES” created under the theme of “IMA-YO” will be held at each floor of Isetan Shinjku-ten. One-of-a-kind multi fur charms and collaborative hats/valletas of “CA4LA” in Harajuku will be sold as well as the collection items.
Moreover, the series of stuffed toys named “YOUR BEAR” created in Masuda’s atelier “Lovelies Lab. Studio” will be displayed and sold.
Don’t miss this chance to experience Sebastian Masuda’s world!
IKEA Shinjuku will be conveniently located just a 5-minute walk from JR Shinjuku Station. It will feature a line-up of products to get people living more sustainably at an affordable price. It will also serve authentic Swedish food.
Helen Von Rice (IKEA CEO, Chief Sustainability Officer) | Comment
“We are so excited to continue our city-expansion journey with our third city shop meeting many more of the Tokyoites in the bustling Shinjuku district. We hope to inspire and solve home-furnishing needs at a time when the home has never been more important. Our Shinjuku shop will also continue to offer great plant-based food as well as sustainable products to reach our goal of being climate-neutral by 2030.”
Grand Opening: Spring 2021
Address: Keio Shinjuku B1F-3F, 3-1-13 Shinjuku, Shinjuku-ku, Tokyo
Official Website: https://www.ikea.com/jp/ja/
Enjoy the Beautiful Taste of Kyoto at Isetan Shinjuku in Tokyo
28.November.2020 | FOOD
Isetan Shinjuku has announced a special event dedicated to promoting the beautiful taste of Tokyo. Set to begin on December 2, the event will see both traditional and newer restaurants from Kyoto come together to serve up Kyoto-style cuisine to the people of Tokyo from oldies like sushi to dango to more modern dishes like okonomiyaki and katsu sandwiches. Visitors will also be able to watch real chefs from Kyoto at work.
Hi-Lite Shokudo’s “Hi-Lite Katsu Sandwich” | ¥850
Since first opening in 1960, Hi-Lite Shokudo has continued to treasure the taste of home cooking and has continued to evolve that taste over the years to cater to each generation. Its famous katsu sandwich is made with a secret sauce that has kept it unbeaten against other popular eateries in Kyoto, and they’ve upped the taste for this event.
Kotoka’s “Mitarashi-dango” | ¥864 (6 Sticks)
These dango are made fresh in front of customers and are doused in a rich secret sauce. Their chewy texture is irresistible.
Izuu’s Mackerel and Tilefish Assortment | ¥4,455 (3 of each per person)
Izuu is an iconic sushi restaurant in Kyoto that was first established in 1781. This assortment is made with chub mackerel from coastal waters, esumai rice from Shiga Prefecture, and kombu from Hokkaido.。
Yumeya’s Fuwafuwa Okonomiyaki | ¥801 (1 portion)
Many people living outside of Kyoto search for the okonomiyaki flavour served by Yumeya. It’s made fresh, fluffy, and is topped with lots of ingredients.
Daitokuji Saiki-ya’s “Dashimaki Tamago” | ¥648 (1 portion)
Daitokuji Saiki-ya is a specialty store in Kyoto catered food in business for 1933 years. It serves Kyoto-style dashimaki tamago as well as lots of other delicious food that captures the taste of Kyoto.
Kyoto Food Fair (Japanese: 美味満喫 冬の京都特集)
Running: December 2, 2020 – December 8, 2020
Location: Isetan Shinjuku Floor 1F
Official Website: https://www.isetan.mistore.jp.e.az.hp.transer.com/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews010.html
Sanrio’s Little Twin Stars Kiki & Lala to Feature in Special Christmas Event in Shinjuku
22.November.2020 | SPOT
Sanrio’s beloved character pair Kiki & Lala, also known as the Little Twin Stars, will feature as part of a special winter event titled “TWINKLE COLOR CHRISTMAS” in collaboration with Odakyu Electric Railway. It will take place at Shinjuku Southern Terrace from December 1 to 25, illuminating the area with beautiful Christmas lights.
Kiki & Lala’s Twinkling Christmas Tree
Shinjuku Southern Terrace will dazzle visitors with its pink and blue illuminations as will its towering 4-meter tall Christmas Tree which was made in collaboration with the installation art group MIRRORBOWLER. It will be decorated in countless mirror balls which will reflect beautifully both during the day from the sun and at night with Kiki & Lala’s illuminations. The tree will also be adorned with numerous Christmas decorations like clouds, moons, and stars—all very reminiscent of Sanrio’s pastel-coloured pair.
Kiki & Lala Food & Drink
Kiki & Lala Ruby Chocolate Latte ¥400 (Tax Included) | Kiki & lala Twinkle Crepe ¥600 (Tax Included)
On weekends, as well as from December 19 up to Christmas Day, a food wagon will make an appearance at the event serving Kiki & Lala food and drink like the pink and fruity Ruby Chocolate Latte and fruit-filled Twinkle Crepe.
Limited-Edition Design Clip
Customers who spend over ¥2,000 (tax included) at the wagon will get themselves a free limited-edition design clip.
Cafe Wagon Schedule
Running: December 5th-6th, 12th-13th, 19th-25th, 2020
Opening Hours: 10:00-19:00
AR Kiki & Lala Tree
Those unable to visit Shinjuku this Christmas can access the “TWINKLE COLOR CHRISTMAS AR TREE” digitally This will have Kiki & Lala’s Christmas tree appear on your phone when taking photos. You can access it here.
©‘76,’20 SANRIO 著作(株)サンリオ
Little Twin Stars x Shinjuku Southern Terrace TWINKLE COLOR CHRISTMAS
Running: December 1, 2020 – December 25, 2020
Tree Light-Up Schedule: December 1 = 17:00-24:00 / December 2-24 = 16:30～24:00 / December 25 = 16:30-21:00
Address: 2-2-1 Yoyogi, Shinjuku, Tokyo
Official Website: https://www.sanrio.co.jp/news/ts-odakyu-twinkle-color-christmas-20201119/
A Cheesecake You Can Drink Releases at CheeseTable in Shinjuku
13.November.2020 | FOOD
Shinjuku and Ikebukuro’s popular cheese cafes CheeseTable released added a new hot version of their drinkable cheesecake to the menu on Tuesday (November 10), the perfect way to warm up as the season gets colder.
The cheesecake-in-a-mug is a popular menu item at CheeseTable and has continued to be changed and adapted to the seasons over the years. Until now it has only been available to drink cold, but for the first time they’ve introduced a hot option.
Strawberry Cream Drinkable Hot Cheesecake | ¥780 (Before Tax)
Chocolate Espresso Drinkable Hot Cheesecake | ¥780 (Before Tax)
There are two flavours to pick from, both of which offer the sensation that you’re eating a real cheesecake. There’s the creamy strawberry jam “Strawberry Cream” which is best enjoyed after stirring and the “Chocolate Espresso” which is a rich and sweet mix.
Honey Mascarpone Drinkable Cheesecake | ¥600 (Before Tax)
Brown Sugar Syrup & Soy Flour Drinkable Cheesecake | ¥600 (Before Tax)
The signature iced Honey Mascarpone and Brown Sugar Syrup & Soy Flour flavours are also must-tries. Honey Mascarpone has been popular since it was first release for its subtly sweet taste. The Brown Sugar Syrup & Soy Flour dessert drink is topped with soy flour warabimochi and rice flour dumplings. This latter flavour is very Japanese, combining the sweetness of the syrup with cream cheese.
If you’re in Tokyo this winter then stay warm with a cup of cheesecake!
Drinkable Hot Cheesecake
Shop Name: CheeseTable Shinjuku
Address: Pandora Bldg. 7F, 3-23-12 Shinjuku, Shinjuku-ku, Tokyo
Access: 3-minutes on foot from JR Shinjuku’s East Exit
[Weekdays] Lunch 11:45-15:30 / Dinner 17:30-23:00
[Weekends & Holidays] Lunch 11:45-16:00 / Dinner 16:00-23:30
CheeseTable Official Website: http://www.sld-inc.com/cheesetable_shinjyuku.html
Sanrio Themed Cafe Celebrates Characters’ Monthly Magazine ‘Ichigo Shimbun’
23.October.2020 | FOOD
Sanrio is once again collaborating with the EGG & SPUMA cafe located on the 8th floor of Shinjuku Lumine EST to celebrate the 45th anniversary of Ichigo Shimbun, a monthly magazine published by Sanrio which includes information about the latest character merchandise, the Sanrio Character Awards, and more. The limited-time cafe will run from November 1, 2020 to late January 2021.
Sanrio fans can expect a very special menu line-up of food, drinks, and desserts based on their favourite characters from the Sanrio roster.
There will in fact be two different menus served on separate occasions. The first menu will welcome a soufflé omelette topped with a potato salad Pochacco while the second will see an adorably pink My Melody cream stew.
There will also be an incredibly cute two-tiered afternoon tea set with desserts and savoury items.
For drinks, there is a Hello Kitty strawberry milk, Cinnamoroll milk, and milk caramel pudding Pompompurin.
© 2020 SANRIO CO., LTD. APPROVAL NO. L613344
And everyone who orders from the collaborative menu will receive one of eight possible coasters as thanks for visiting.
Ichigo Shimbun 45th Anniversary CAFE
Location: EGG & SPUMA, Shinjuku Lumine EST Floor 8F, 3-38-1 Shinjuku, Shinjuku Ward, Tokyo
Running: November 1, 2020 – Late January 2021
Opening Hours: 11:00-21:00 (Last Orders)
Official Website: http://salt-group.jp/shop/egg-spuma/
Winnie the Pooh Themed Cafe ‘Hunny’s Cafe in Strange Dreams’ to Open in Shinjuku
02.October.2020 | FOOD
LEGS COMPANY is set to open a Winnie the Pooh themed cafe called “HUNNY’S CAFE in STRANGE DREAMS” in Shinjuku, Tokyo, on October 14, 2020. This date is particularly special because October 14, 1926 is the date in which the first volume of stories about the titular character, Winnie-the-Pooh, was released.
The cafe is being produced by OH MY CAFE and is themed on sending customers into a strange world of dreams, perfect for the long autumn nights.
The Grand Menu
The menu line-up features a whole range of cute drinks, dishes, and desserts inspired by the adorable bear, such as the dream Pooh has of Heffalump and Woozle in Winnie the Pooh and the Blustery Day, food with his face on, and much more.
Pooh’s Strange Dream Chicken Burger | ¥1,890, with plate ¥3,480
A healthy steamed chicken burger with a Pooh burger bun and served with a side of edamame potage.
Pooh’s Strange Dream Curry Rice | ¥1,590
The secret ingredient of this curry rice is, of course, Pooh’s favourite honey. An authentic curry packed full of spices.
Heffalump & Woozle Honey (?) Cream Pasta | ¥1,590, with bowl ¥2,990
A cream pasta made to look like honey that contains vegetables and cream. A dish definitely out of the mind of Pooh bear.
The dishes we have shown so far are available for a limited time from November 20 to December 27 as part of the cafe’s “Hunny Fair.”
Piglet’s Rolling Salad | ¥990
The tiny, cute, and beloved piglet has been turned into a tomato and beetroot salad served in a glass.
Tigger’s Hopping Salad | ¥890
The energetic hop, skimp, and jumper Tigger too has his own salad made from pumpkin and carrot.
Eeyore’s Grape Yoghurt Drink | ¥890, with coaster ¥1,490
A grape yoghurt drink inspired by Eeyore’s colours.
HUNNY’S CAFE Honey au Lait ¥790, with mug ¥2,290
A hot honey beverage to send you into the land of nod and dreams.
Pooh fans can get their hands on a selection of different merchandise series, like the cafe logo series, Strange Dreams series, and honey series.
Cafe Logo Series: A4 Folder ¥350 / Sticker Set ¥1,000
Strange Dreams Series: Tote Bags ¥2,200 Each / T-Shirts ¥2,500 Each
Honey Series: Acrylic Key Ring ¥480 / Plush Toy ¥3,600 (Available from November 20)
Original Lunch Mat (4 Designs)
Customers who book a table in advance and order something from the menu will receive one of four possible lunch mats. And if they spend over ¥2,500 (before tax) on cafe and cafe logo series merchandise, they’ll receive one of two possible small mamezara plates too.
© Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.
Winnie the Pooh – HUNNY’S CAFE in STRANGE DREAMS
Running: October 14, 2020 – January 31, 2020
Location: STORY STORY, Odakyu Department Store Shinjuku Floor 10F
Address: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Official Website: https://honey.ohmycafe.jp/
*Photos are for illustrative purposes only
TOKYO MYSTERY CIRCUS Announces Escape Game Based On J-Pop Group Perfume
23.September.2020 | SPOT
TOKYO MYSTERY CIRCUS, the world’s first and Japan’s biggest puzzle-themed theme park, has announced a new escape game centred on the Japanese pop group Perfume. Titled “Escape From The Room Next To Perfume,” the game is set to hit the indoor theme park on September 22, 2020.
An escape game is a real-life interactive experience that has players solving puzzles to escape a room. The story of the Perfume game puts players on the same team as Perfume. As players wait in anticipation, an LED display made to look like a window opens to reveal the Perfume members, who greet players and encourage them on their escape. And so begins the game.
There are various items and pieces of information in the room for players to solve the puzzle, including dance poses by Perfume which give hints for the next step. It’s an interactive experience that makes it feel like Perfume are really there with you.
Perfume fans can get their hands on a range of exclusive merchandise too, like a sticker set, folder, and message cards. These items will be sold at the TMC GOODS SHOP at Tokyo Mystery Circus as well as the online stores SCRAP GOODS SHOP and Perfume’s own A!SMART.
Escape From The Room Next To Perfume
Start Date: September 22, 2020
Location: TOKYO MYSTERY CIRCUS
Address: APM Bldg., 1-27-5 Kabukicho, Shinjuku-ku, Tokyo
Official Website: https://mysterycircus.jp/perfume/
Art and Lifestyle Come Together at Isetan Shinjuku’s ‘Living with ART’ Event
18.September.2020 | FASHION
Isetan Shinjuku is now hosting its “Living with ART” event on the 5th floor of the main building until September 29, 2020.
Living with ART brings together collections of artistic products by designers from both inside and outside Japan, from unique items to add accent to your daily life to more daily-use bits and bobs.
STUDIO THE BLUE BOY comes to Isetan Shinjuku for the first time
<STUDIO THE BLUE BOY> Wavy Gradient rug – Orange × Yellow | ¥289,000 (Before Tax)
Keisuke Shoda is a Tokyo-based designer and art director whose name is known both in Japan and overseas. He creates products for his art studio, STUDIO THE BLUE BOY, all of which are sold exclusively online from rugs to interior products and more. Exhibiting at Isetan Shinjuku for the first time, STUDIO THE BLUE BOY’s lineup will include their popular rugs, fragrances, bags, and more.
<STUDIO THE BLUE BOY> Zen Garden Collection (Left: Charcoal Grey, Right: Matcha Deep Green) | ¥329,000 Each (Before Tax)
Visitors will also be able to order the Charcoal Grey and Matcha Deep green rugs early from the studio’s new Zen Garden Collection line.
Valeria Vasi showcases their new range in Japan for the first time
<Valeria Vasi> Vases | ¥12,000-¥75,000 Each (Before Tax)
Barcelona-based designer Valeria Vasi is showcasing her iconic and eye-catching handcrafted vases. Her designs are simple, but have their own beauty and quality, giving room for a single flower to express its own beauty. She will be selling around 40 items.
<Valeria Vasi> Vases | ¥34,000-¥45,000 (Before Tax)
As well as her ceramic vases, which have a beautiful glossy finish, Valeria Vasi is also selling her newest glass-type vases in Japan for the first time.
Young artists’ pictures turned into blankets
<Slowdown Studio> Blanket | ¥32,000 (Before Tax)
Slowdown Studio’s products are available in 16 countries worldwide. It is a home product brand that makes items using pictures and illustrations created by young artists around the world. At the event, they will be selling 10 different kinds of blankets, including three from their new TOKYO COLLECTION together with Japanese artists.
<Slowdown Studio> Blanket | ¥32,000 (Before Tax)
The blankets can even be used as wall art.
This is just a snippet of what will be on show at Living with ART. If you’re in Tokyo this month, don’t miss out on the event.
Living with ART
Running: September 16, 2020 – September 29, 2020
Location: Isetan Shinjuku Main Building Floor 5F
Official Website: https://www.isetan.mistore.jp/shinjuku.html
KUROMI♡MY MELODY CAFE to Open at Shinjuku Lumine EST in Tokyo This Summer
Sanrio’s beloved characters Kuromi and My Melody are taking over EGG&SPUMA in Shinjuku this summer with the new KUROMI♡MY MELODY CAFE which will open for a limited time from August 1, 2020 to October 31, 2020 and be split into two separate phases.
This is the second run of the cafe, returning from the success of last April. This year, however, the food and themes will be different. The first phase will see Kuromi and My Melody surrounded by all things kawaii and girly like hearts while the second phase will take on a Halloween theme.
The menu line-up will be different for both the first and second phases. For the first phase, Sanrio fans can look forward to tucking into “My Melody’s Heart Full Burger” which has a cute pink bun, or “My Melody & Kuromi’s Fluffy Milk Shaved Ice,” perfect for the hot summer weather.
The second phase includes the “Lovely Piano Moko Moko Meringue Rice” which has a hamburger inside of a hot meringue inside, the “My Melody & Kuromi Strawberry Piano Pancake Parfait” which is topped with EGG&SPUMA’s super popular souffle pancakes, and some Halloween exclusives.
There is also a two-tiered afternoon tea set with lots of sweet treats, like waffles and ice cream, all topped with Kuromi and My Melody.
Customers will receive one of four possible exclusive coasters when they order from the menu.
© 1976, 2020 SANRIO CO., LTD. APPROVAL NO. L611679
KUROMI♡MY MELODY CAFE
Address: Shinjuku Lumine EST 8F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo
Running: August 1, 2020 – October 31, 2020
Opening Hours: 11:00-21:00 (Last Orders 20:00)
Official Website: http://salt-group.jp/shop/egg-spuma/
Sebastian Masuda x PAC-MAN Collaboration Celebrates Game’s 40th Anniversary With Merchandise and Art Installation
Bandai Entertainment is celebrating 40 years of PAC-MAN with a new collaboration with Sebastian Masuda, the artist and art director at the forefront of “kawaii” culture in Japan.
PAC-MAN x Sebastian Masuda: Pop Culture Taken to the Next Level
BANDAI NAMCO Entertainment is a Japanese multinational video game developer and publisher whose motto is “More Fun For Everyone.” This summer, the company is dropping a new face into the ghost and fruit-filled maze of their iconic 80’s video game character PAC-MAC. That person is none other than Sebastian Masuda.
The scope of Masuda’s influence is unrivalled. His touch can be seen all across Japanese kawaii culture, ranging from his work on Kyary Pamyu Pamyu’s viral hit music video PONPONPON which skyrocketed her career, to Harajuku’s famous concept restaurant KAWAII MONSTER CAFE, the Miracle Gift Parade at Sanrio Puroland, as well as countless work on TV, commercials, advertisements, characters, stage, concerts, and more. He is a leader when it comes to pop culture, and so it is fitting that he follows alongside PAC-MAN into this labyrinth of a collaboration.
Primal Pop (PAC-MAN Mix)
In celebration of PACMAN‘s 40th anniversary, Sebasian Masuda created a giant art piece entitled Primal Pop (PAC-MAN Mix) which is made up from a mix of historical PAC-MAN merchandise and children’s toys which aims to have the people who see it return the excitement they felt as a child.
The art installation has been placed at the entrance of the BANDAI NAMCO Future Laboratory located inside the BANDAI NAMCO Group office building. It stands 2.9 meters high and 2.6 meters across. As of now, it is only available to see by staff and associates, but you can see a video of it being made below.
Sebasian Masuda’s “Primal Pop (Pac-Man Mix)” | Behind The Scenes
Sebastian Masuda x PAC-MAN Merchandise
PAC-MAN Special Art by Sebastian Masuda Official T-Shirt (Black) | ¥4,000 (Before Tax) | Sizes: Small, Medium, Large
PAC-MAN Special Art by Sebastian Masuda Official Sticker | ¥500 (Before Tax)
A special collection of merchandise themed on Primal Pop (PAC-MAN Mix) was also released on BANDAI NAMCO’s online store Asobi Store on August 12 so that everyone can enjoy the collaboration. There are plans for overseas releases too.
PAC-MAN: A Game Love the World Over
PAC-MAN was first released in 1980 and has since become a symbol of pop and gaming culture around the world. With the outbreak of COVID-19, BANDAI NAMCO Studios made PAC-MAN Championship Edition 2 free to play on PlayStation®4 , Xbox One, and Steam® between April 24 and May 10 as a way to put a smile of people’s faces while celebrating a game that has become so rooted in pop culture.
PAC-MAN™&©BANDAI NAMCO Entertainment Inc.
PAC-MAN Official Website: https://www.pacman.com/en/
*PlayStation and PS4 are registered trademarks of Sony Interactive Entertainment Inc.
*Xbox and Xbox One are trademarks and registered trademarks of Microsoft Corporation and associated companies.。
*Steam and the Steam logo are trademarks and registered trademarks of Valve Corporation.
Sebastian Masuda’s New Art Book Covers Everything From Kyary Pamyu Pamyu’s ‘PONPONPON’ to Today
Sebastian Masuda, the leader of Japan’s culture of kawaii, released his first art book Masuda Sebastian Artworks PAINT IT, COLORFUL on July 31, 2020.
The scope of Sebastian Masuda’s influence is unrivalled. His touch can be seen all across Japanese kawaii culture, ranging from his work on Kyary Pamyu Pamyu’s viral hit music video PONPONPON which skyrocketed her career, to Harajuku’s famous concept restaurant KAWAII MONSTER CAFE, the Miracle Gift Parade at Sanrio Puroland, as well as countless work on TV, commercials, advertisements, characters, stage, concerts, and more.
Printed in full colour, the art book covers Masuda’s art direction from 2010 to 2019 in the form of photos of his actual works, design sketches, and plenty of other content for fans to soak up.
It also includes photos of an installation that has been visited by over 20,000 people which was created during Masuda’s time overseas in places like New York and Amsterdam, as well as his art exhibit currently on display at World Disney World Florida.
Sebastian Masuda’s career as an artist spans over 30 years. Get your hands on a copy of his first art book to see his success over the past decade.
Masuda Sebastian Artworks PAINT IT, COLORFUL
Released: July 31, 2020
Price: ¥3,200 (Before Tax)
Size: A4 (Sleeve Included)
Minnie Mouse Design Merchandise to be Sold at Lumine EST Shinjuku’s ‘Positively Minnie’ Event
Lumine EST Shinjuku is set to hold a campaign from July 21 to August 31 this year as part of Walt Disney Japan’s “Positively Minnie” promotion.
Disney “Positively MINNIE”
Minnie Mouse is known as an independent, charming spirit as well as a fashion icon. Positively Minnie is a promotional campaign launched by Disney for the global market which has Minnie inspiring all with her positive personality. She intends to teach us to live our best lives how we want to.
No shortage of Kawaii merchandise
29 shops inside Lumine EST Shinjuku are participating in the event by stocking their own range of Minnie Mouse merchandise. Let’s take a look at some of them.
Minnie Mouse Ringer Telephone T-Shirts: ¥5,490 Each (Tax Included)
Shop: GYDA (Floor B1F) *Lumine EST exclusive, limited edition
Minnie Mouse Fleece Lined Tight Skirt: ¥8,800 (Tax Included)
Shop: Merry Jenny (Floor 2F)
Minnie Socks: ¥2,750 (Tax Included)
Shop: Tabio (Floor 3F) *Limited edition item
Minnie Mouse Mobile Cases: ¥4,180 Each (Tax Included)
Shop: Lycka (Floor 4F) *Lumine EST exclusive, limited-edition
Large Rollbahn Notebooks With Pocket: ¥850 Each (Tax Included)
Shop: Smith (Floor 6F) *Lumine EST exclusive
There will also be a pop-up shop by PONEYCOMB on the first floor of Lumine EST Shinjuku where you can get your hands on limited-edition merchandise with original art. It will be open from July 31 to August 13, and the items will also be available on Lumine’s online shop until August 31.
When customers buy select items from the pop-up shop, they’ll receive one of the three top stickers pictured above. When they order online, they’ll receive one of the bottom three.
Luminest EST Shinjuku will be decorated in all things Minnie Mouse for the event, so that fashionista Minnie can serve her positive vibes to all who visit this summer.
Lumine EST Shinjuku Positively Minnie Campaign
Running: July 21, 2020 – August 31, 2020
Location: Lumine EST Shinjuku (Connected to JR Shinjuku Station’s East Exit) / Lumine Online Shop
Campaign Website: https://www.lumine.ne.jp/est/positivelyminnie/ *Accessible from July 14 at 18:00 (JST)
Lumine Online Shop: https://i.lumine.jp/