MMN Festival 2018 in Shibuya: Laforet Museum Harajuku – Day 1 Report

28.March.2018 | FEATURES / FES

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA is currently being held across Saturday March 24 and Sunday March 25, serving Japanese culture to the world from Shibuya. Day one ended with huge success. Laforet Museum Harajuku, one of the four areas of the festival, was home to the Harajuku Kawaii Market take place, an event themed on the concept of “Find Japanese Kawaii♡”. The market was lined with a whole host of booths where people got up close with Japanese fashion, beauty, fortune-telling, DIY and more. But that’s not all.

もしもしにっぽんフェスティバル 菅沼ゆり 丸山礼

The stage was graced by models heavily active in Harajuku-style fashion magazines, popular social media influencers, and others, all of whom shook the house.

 

ラフォーレミュージアム 甘党男子

Kicking off the stage performances was none other than Amato Danshi, a six-member male idol group whose concept centres around sweets and candy. “We want to spread the greatness of sweets even more!” They sure weren’t lying with those words, as the guys surprised the audience by gifting everyone sweets during their set. Things got really exciting during their high-tempo track Shu Cream (“Cream Puffs”) as the crowd joined in with the group members in some seriously energetic dancing!

 

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With excitement still rippling through the room, “Mynavi Baito presents Challenge Award” was next on stage. Nine fashion students were split into teams of three who were challenged to create cute part-time work outfits to promote to the world. Yuri Suganuma, Mei Nagasawa and Anna Yano stepped out onto stage and presented the outfits by wearing them. Team 95 created an izakaya outfit, Team Hikari produced a Gas Station uniform, and Team Twinkle served up moving-company couture.

 

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The audience were made to vote for a winner with a raise of hands. The winners of the Challenge Award were Team Twinkle and their mover outfit! They went away with a cash prize of ¥100,000. Tears were even seen from the team upon hearing the announcement. It was a moving stage event – you could see their passion and how hard they had all worked.

 

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Natsume Mito put on her fashion show where the tender and slightly mysterious world of Tomonori Taniguchi’s picture book Bulldog Tantei to Kieta Hoshi (BUNKEI Co., LTD.) was brought to life with performances from Japanese models Akari Abe, Manaka Arai, Alice Ikeda, Anna Kawamura, Aino Kuribayashi, Saki Shibata, Yuri Suganuma, Ema Tanioku, Eri Tanioku, Chie Tsuji, Rinko Murata and Una while Natsume Mito read the book aloud.

 

ラフォーレ 三戸なつめ 絵本 ファッションショー

Natsume wore a smile of joy on her face when the fashion show came to an end. She announced, “It was a challenge to bring to life and convey something that you imagine in your head. I want to go on to create the opportunity to produce more picture book stage shows!”

Natsume Mito show after report

 

人気Youtuber めがね_よしあき、ミチトークセッション

The first slot of performances came to a close and led into slot two. Youtuber Megane and models Yoshiaki and Michi were invited as guests for a talk session. They showed lots of private photos while giving backstory to each of them. They also blurted out frank insights into each of the pictures which had people in stiches.

 

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In a talk show with popular illustrator Fusedy and Koseki Ren, the two of them gave their cherished opinions of the topic of romance. It was very much a talk between two people who have known each other for 4 years. They were on the same wavelength. It was a girl-talk which showed no sign of stopping as they chatted with plenty of “I know, right!” and “Tell me about it!” moments as Ren empathised with the contents of Fusedy’s book.

 

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Next on stage was none other than Rilakkuma! To realise Shibuya’s recent appointment as a city for international tourism and culture, an inauguration ceremony was held on stage to name Rilakkuma an official Shibuya Tourism Ambassador!

 

リラックマ 渋谷区ごゆるりアンバサダー 就任式

Seeing that had people sighing in adoration with accompanying exclamations of “kawaii.”

 

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With three more stage events wrapped up, it was time to move on to slot three. The first of the performances was the “Fashion & Hair Dye Talk Session with Ren Koseki, Hikari Shibata, Yuri Suganuma, Ayumi Seto and MIZUKI (KORD)” presented by FRESHLIGHT. Popular models Ren Koseki and Ayumi Steo, as well as popular stylist MIZUKI (KORD), chatted about their experiences with dyeing their hair, recommended hair colours for spring, and more.

 

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that when it comes to spring, it’s all about warm colours. When you want to shake things up a bit for going out during spring break, why not go for an easy and comfortable image change with hair dyes from FRESHLIGHT?

 

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Fortune-teller Chamereon Takeda read Mei Nagasawa – who loves spirituality and going to shrines – for romance and work in her “Love Compatibility Rankings: Zodiac Signs” session. Chamereon Takeda used western astrology and tarot readings for Mei, who was interested in her marriage partner. She was told “Your luck will increase for both romance and work starting this autumn. It will be a time where you form a bond with someone you need, and break away with someone you don’t.”

 

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In the second half of the show, Chamereon Takeda also announced the rankings for love compatibility for each zodiac sign. Coming in 1st place was the Taurus! The scene of people devouring the demonstration was a sight to behold – as if people really wanted to hear their destinies.

 

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The final act of day one was a talk session with Saki Shibata, Ayaka Segawa, and Rei Maruyama. The three of them work as a model, artist & nurse, and performer respectively. Their open and honest discussion focuses on their careers. The conversation got pretty lively as expected from three friends!

 

That’s it for day one at Harajuku Kawaii Market. Look forward to the performances on stage on day two!

 

MOSHI MOSHI MUSIC FESTIVAL CUTUP STUDIO after report

Harajuku Kawaii Market Afterreport DAY2

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Locations: SHIBUYA CAST. / Tower Records Shibuya / Laforet Museum Harajuku / Onden Shrine

Dates: Saturday 24 March – Sunday 25 March

Time: 11:00-21:00 *Times differ at each area

Official Event Website:https://fes18.moshimoshi-nippon.jp/ja/

 

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    Chocomoo Interview

     

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    Interview/Original Text: Naho Sotome (五月女菜穂)

    Photos: 大黒屋 Ryan 尚保

    English Translation: Joshua Kitosi-Isanga

     

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    ©2020 Chocomoo

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    ©2019 San-X Co., Ltd. All Rights Reserved.

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  • PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

    17.December.2019 | ANIME&GAME / FASHION / FEATURES

    Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

     

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    The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

    PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

    The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

     

    The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

    Tote Bags Ver. 2 PINK STRIPE – ¥2,800

    These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

    Sacoche Pouches (2 Designs) – ¥2,300 Each

    The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

    Blanket – ¥3,800

    At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

    Plush Toy – ¥2,300

    Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

    The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

    Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

    Show off your love of Kirby with some simple but stylish unisex Kirby attire.

    Hand Towel – ¥1,200

    Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

    Stickers (3 Designs) – ¥500 Each

    Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

     

    I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

    PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

     

     

    ▶︎Win Limited Edition Stickers

    MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

    How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

    These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

     

    © Nintendo / HAL Laboratory, Inc.

  • Peanuts x The Marc Jacobs Pop-Up Shop Opens at Shibuya PARCO

    17.December.2019 | SPOT

    A pop-up shop in collaboration with the Peanuts comic strip series starring Snoopy and The Marc Jacobs opened at GATE on the first floor of Shibuya PARCO today and will run until January 13, 2020.

    [Pre-Release Item] THE PEANUTS T-SHIRT: ¥21,000 (Before Tax)

    This special collaboration sees a line of apparel and items from The Marc Jacobs with gorgeous designs taken from the internationally comic strip series Peanuts by American cartoonist Charles M. Schulz.

    The pop-up shop is inspired by Snoopy’s dog house which when you step inside transports you into the wonderful world of Peanuts.

     

    The shop is also collaborating with the PEANUTS CAFÉ for three days between December 20-22. Attendees can get themselves a hot chocolate at the wagon located in front of Shibuya PARCO Koen-dori Street. The delicious drink is topped with chocolate chip cookies—a favourite of the Peanuts gang—and marshmallows.

    If you walk around the Center Gai, Dogenzaka and Koen-dori areas of Shibuya, you’ll spot posters plastered up to promote the pop-up shop. There are five designs featuring Snoopy, Charlie Brown, Lucy van Pelt, Linus van Pelt, and Peppermint Patty. If you scan the QR codes on each of the posters you can download respective wallpapers for each character for your smartphone.

     

    If you manage to scan all five of the QR codes, you’ll receive a special present when you show your phone at the pop-up store. This is running right now until December 30, 2019, so don’t miss out!

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

  • Tokyo Sushi Restaurant Tsukiji Tamasushi Sasashigure Opens New Branch in Shibuya

    14.December.2019 | FOOD

    Edomae sushi restaurant Tsukiji Tamasushi Sasashigure, which is known for its strict use of organic ingredients, just opened its second branch in Tokyo Plaza Shibuya following its first branch in Omotesando Hills.

    Sasashigure is a type of sasanishiki rice grown completely organically without the use of any chemicals or fertilisers. It is grown by Akinori Kimura who is known for its “Miracle Apples,” the world’s first apples grown without pesticides.

     

    Sasashigure rice yields 40% less rice quantity in one-tenth hectare than regular rice, but it has a natural sweetness and elevate flavour, with each and every grain savoured in a mouthful.

     

    If you’re all for healthy eating and protecting the environment, and happen to be in Tokyo looking for some sushi, be sure to visit the new branch of Tsukiji Tamasushi Sasashigure in Shibuya.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Korilakkuma Cafe Opens in Harajuku With Projection Mapping Incorporated Dishes

    11.December.2019 | FOOD

    The all-new “HARAJUKU AR BOX -table projection mapping cafe-” will open in Harajuku, Tokyo on December 21, 2019. This permanent cafe incorporates “interactive tabletop projection mapping” technology developed by Sony. The cafe runs in a “pair seating” system and so tables must be occupied by two people. 

    The first collaboration to hit the cafe for its grand opening is with Korilakkuma. The collaboration is titled “Korilakkuma Cafe: another me in the mirror.” Customers will be able to enjoy their meals while playing together with the characters as they walk around their plates and tables through projection mapping technology.

     

    The theme of the cafe is “Korilakkuma inside a mirror,” which sees Korilakkuma meeting another Korilakkuma inside the mirror in a world of cats and cosmetics.

     

    Customers will be able to get their hands on a range of exclusive merchandise with original art illustrated for the cafe, as well as enjoy themed meals which come in the form of courses made to share between two people. They are free to choose an appetizer, main dish and dessert. *Course menu only – items not available to order separately

     

    Menu item names are translated from Japanese.

     

    Appetizers: Soup and Salad

    Welcome to the World Inside the Mirror! Soup & Salad

    There are two soups to choose from: clam chowder and minestrone. As a pair you can also order one of each.

     

    Main Dishes

    Omurice – Let’s Draw Together

    Chicken and Mushroom Cream Pasta Made Delicious With Magic!

    Friendly Twin Korilakkuma Burger (Available December 21 – January 19 only)

    There are five main dishes in total to choose from including those above.

     

    Desserts

    Spell-Cast Pancakes

    Crème Brûlée & Magic Mirror (Available December 21 – January 19 only)

    Heart-Filled Fondant Chocolate (Available January 20 to February 16 only)

    There are five desserts in total to choose from including those above.

     

    Drinks

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    Korilakkuma Cocoa – ¥890 (Served Hot Only)

    Twin Korilakkuma Strawberry Milk – ¥990

    When you order a drink, you’ll get an original coaster too.

     

    Merchandise

    Pin Badge (6 Designs) – ¥400

    Folder Set – ¥500

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

     

    There are lots of other exclusive pieces of merchandise to get your hands on too. Every customer will also receive one of two dolomite crystals.

     

    *All listed prices include tax. Photos are for illustrative purposes only.

    ©2019 San-X Co., Ltd. All Rights Reserved.

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