Hi! I’m Ellie from MOSHI MOSHI BOX Tourist Information Centre. At MOSHI MOSHI BOX, we get a lot of people asking us to recommend a place where they can eat authentic Japanese food in Harajuku. That’s why I’ve decided to take a trip to “Sakura Tei”. Sakura Tei is a restaurant not far from MOSHI MOSI BOX that serves a typical Japanese dish – onokomiyaki. Half of Sakura Tei’s customers are tourists from outside of Japan, so I would really recommend this place to foreigners.
What exactly is okonomiyaki? Its basic form is a savoury pancake made from water, wheat flour, shredded cabbage and fried batter pieces. The name okonomiyaki means grilled (yaki) as you like it (onkonomi). Therefore, it can be customised with seafood or meat. The ingredients are mixed together and then grilled in a cast iron pan. This is one of the most popular dishes in Japan.
Look out for the artistic exterior and bamboo
Walk down Meiji-dori in the direction of Murasaki Sports (ムラサキスポーツ) . Meiji-dori is the street on which MOSHI MOSHI BOX is also located. Once you are at Murasaki Sports, walk down the street between Murasaki Sports and New Balance (NB) and then turn left at the Family Mart. You will immediately notice that the road splits off into two directions. From this point, take the thin pathway on your left. You will see a white building on your left called “DESIGN FESTA GALLERY”. The restaurant Sakura Tei is on the left of this building. Look out for the vivid wall art and bamboo exterior – this is a sign you are in the right place. If you get lost and don’t know the way, don’t hesitate to ask us for help at MOSHI MOSHI BOX.
The interior is also photogenic! Each wall is painted with beautiful artwork. A new design is painted on the walls every half year, so you might see something different if you come back later in the year! Some paintings were offered by a solo exhibition artist from the “DESIGN FESTA GALLERY” next door. Other designs were even painted by the restaurant staff! The restaurant seats more than 200 people, making it perfect for even large parties.
Being hit by a wave of beauty, it was fun to take pictures of the interior even before having entered.
What caught my attention the most were the trees that are growing inside the restaurant. I was told that they were growing here before this place became a restaurant, and rather than cutting them down, the owner nurtured them, incorporating them into part of the restaurant. From this dynamic and unique idea, an atmosphere of freedom formed. You wouldn’t even believe you are still in Harajuku. The atmosphere is so relaxing.
Order an original Okonomiyaki at Sakura Tei!
Besides okonomiyaki, the menu includes an abundant range of dishes such as monjayaki (similar to okonomiyaki), yakisoba (fried noodle dish) gyoza (dumplings) and teppanyaki (grilled food served on an iron plate). There is also an English menu available and many foreigners belong to the team of staff. They can speak many languages including English and Korean. You can order vegetarian and vegan food too so if you have any questions, feel free to talk to the staff!
I ordered Sakura Tei’s most popular item off the menu – the “Sakura yaki” (￥1,400). All the prices on the menu are the prices including tax. Pork, squid, shrimp, matsutake mushrooms, welsh onions, pork belly slices and egg are the eight ingredients mixed into the batter of this okonomiyaki. Each table has a hot teppanyaki plate fitted into it so you can make your own okonomiyaki yourself.
It’s ok even if you’ve never made one before! Easy instructions on how to make it are provided on each table.
I immediately took up the challenge of making one. First, you have to mix the ingredients with the batter with all your might – that’s the key to making it so delicious. After mixing well, place the batter onto the grill plate and form it into a round shape. Then, place the pork belly slices on top and cook until golden brown (Approx. 6-8 minutes).
Once the underside is golden brown, it’s time to flip it over! It’s heavier than I thought… I wasn’t sure if I could do it…
I drew up all my courage and went for it!!
I did it! Whenever customers flip their okonomiyaki particularly well, there is always a mini celebration. It’s all about celebrating the process of making okonomiyaki and having fun here. A staff member even mentioned: “I love seeing the customers having fun while making okonomiyaki”.
After flipping, cook for another 6 minutes.
When your okonomiyaki is cooked, place your egg on top (that you lightly cooked on the teppanyaki grill) and then add the original sauce and mayonnaise. Sprinkle on some katsuobushi (dried skipjack tuna flakes), some more mayonnaise and you are done!
I immediately took my first bite while it was still piping hot. Normally, okonomiyaki is slightly thinner than this one…but what about the flavour..?
…Super delicious!!! The batter is packed with ingredients that taste great with the seafood stock. The slightly sweet sauce makes it into a delicious specialty that can only be experienced at Sakura Tei! Normal okonomiyaki uses wheat flour that makes you full very quickly, however Sakura Tei’s okonomiyaki is soft and thick – you will hungrily eat it all up! ♡
A fried parfait?! My first dessert experience here
After having okonomiyaki, you always want something sweet in your mouth! Skimming the menu, the one thing that caught my eye was the “ama-imonja yaki banayan” (￥550). Monjayaki uses wheat flour that is lightly mixed with water amongst a range of ingredients and then fried on the pan. It resembles okonomiyaki but is thicker. I quickly gobbled up the ama-imonja yaki.
It was easy to make! Just mix all the parfait ingredients together and then cook it. Just looking at this dessert made feel like an excited child. I had never tasted anything like this before!
It tasted a bit like a banana muffin and the caramelised golden-brown areas were sweet – I just couldn’t stop! You should try making this one too!
There is one more thing I would like to recommend you to have after your meal. The homemade “Sakura Lemonade” (￥500 ). Their lemonade includes a Sakura-salted flavor that is popular among foreigners. The fresh flavor and taste of sakura brings back memories of spring. You can enjoy this drink at any time of year, so please check it out!
That was my first visit to Sakura Tei. It wasn’t just the okonomiyaki, dessert and drink that I enjoyed, but also the way the restaurant makes the customers laugh and smile. If you’re ever in Harajuku, make sure to check this place out!
Model & Writer Ellie
■Information
Sakura Tei (さくら亭)
Address：3-20-1, Jingumae, Shibuya, Tokyo
Opening hours：11:00 — 23:00 Lunch: 11:00 — 15:00
No regular closing days
TEL：03-3479-0039
■MOSHI MOSHI BOX Harajuku Tourist Information Center
MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.
Services:
Service list
・free wi-fi
・free water
・free PC & charge
・baggage room
・gift shop
・currency exchange
Opening Hours: 10:00-18:00
Closed: The year-end and New Year holidays
Contact: 03-2225-6447
Twitter・Instagram @mmb_harajuku
RECOMMENDED ENTRIES
-
Hi, everyone! I’m Banako and I work at the MOSHI MOSHI BOX Harajuku Tourist Information Center.
THE PARFAIT STAND is a newly opened store in Harajuku that specialises in takeout parfaits. I dropped by to see what they’re all about. Here’s the report.
To get there, head out of Takeshita Exit at Harajuku Station and you’ll find it immediately to your left.
Originally there was a collection of train ticket machines there, but they renovated the space to open the new store. It’s literally outside the station!
The staff all welcomed me with gleaming smiles.
THE PARFAIT STAND is the popular sister store to BAKE CHEESE TART which, as the name suggests, sells freshly baked cheese tarts. Deliciousness is guaranteed.
There are two items on the menu! You have the Parfait Chocolate Blanc (¥756 w/tax) made with rich chocolate and bitter coffee, and the Strawberry White Parfait (¥972) which is a limited-edition item available until May 31st. They’re both amazing in their own way – you’ll be spoilt for choice.
After a lot of thought, I decided to go with the limited edition Strawberry White Parfait!
I thought it was fresh cream that crowned the top of the parfait, but contrary to my expectations it was meringue! It has a crunchy and crumbly texture and its mellow sweetness fills your mouth.
The parfait contains a milk pudding made with vanilla ice cream and Hokkaido milk. It’s also filled with thick strawberry jelly and mousse. The texture is irresistible from top to bottom – you won’t grow tired of it at any section.
You can get yourself an authentic, cute takeout parfait too at THE PARFAIT STAND. Just holding it is kawaii and something new to take onto the streets of Harajuku with you♡
How about it?
■Information
THE PARFAIT STAND Harajuku
Address: JR Harajuku Station Takeshita Exit Ticket Gates, 1-18-20 Jingumae, Shibuya, Tokyo
Opening Hours: 10:00-21:00
TEL: 03-5413-3763
Website: https://theparfaitstand.com
■MOSHI MOSHI BOX Harajuku Tourist Information Center
MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.
Services:
Service list
・free wi-fi
・free water
・free PC & charge
・baggage room
・gift shop
・currency exchange
Opening Hours: 10:00-18:00
Closed: The year-end and New Year holidays
Contact: 03-2225-6447
Twitter・Instagram @mmb_harajuku
Writer:Banako(MOSHI MOSHI BOX) Twitter・Instagram(@banakooooo)
-
Hello, everyone. My name is Midori Blackmore and I am a staff person of MOSHI MOSHI BOX Harajuku Tourist Information Center.
Do you like strawberries? I love strawberries so, I feel happy during this spring season because many desserts using strawberries are released every year.
This time, I visited the very popular shaved ice specialized shop, “SULBING HARAJUKU” from Korea.
The shop is always crowded in summer, but you don’t have to wait to get into the shop during the winter season.
It might sound weird to eat ice cream during winter, but I think it is nice to eat something cold inside a warm room, for some reason.
Eating a shaved ice inside a warm shop is the same!
The shop is located on the 2nd floor of the building where the sports store, SKECHERS is located, near the Takeshita Exit of Harajuku Station (make a right turn after getting out of the exit). The sign of the shop is small so be careful not to miss it.The inside of the shop is spacious and warm. Many of the customers are women but I saw some groups of men as well. A wide generation of people visit the shop.
Secure a table first before making an order at the counter. The product I ordered was a winter-limited, “Nama Ichigo SULBIN”(fresh strawberry shaved ice)!
After ordering, take a buzzer and wait at your seat.
When the buzzer rings, go to the counter and receive your shaved ice.
“Nama Ichigo SULBIN”(fresh strawberry shaved ice) 1,400 yen (tax included)
Boom!
The product was bigger than I thought. Look at the size of it!
You will realize that it is not a normal shaved ice as soon as you put it into your mouth.
The ice is very fine and has a soft texture. Even when it is cold out, the ice will not result in a “rush to the head”and you will be able enjoy the fresh ice texture.
Also, the shaved ice of this shop has the flavor of milk! The combination of the milk-flavored shaved ice and lots of strawberries goes very well.
Red bean jam paste is inside the shaved ice so you will never get tired of eating this sweets item.
SULBIN HARAJUKU sells many kinds of menu items.
One popular menu item is“Mango Cheese SULBIN” 1,500 yen (tax included)
A popular item that is not a sweets is (food menu)“Mozzarella Toppogi Toast” 1,100 (tax included)For those of you who do not have “a sweet tooth,”I recommend that you share an ice shaving dish with your friends or with your boyfriend.
“Nama Ichigo SULBIN” will be sold until February for sure but it might not be sold in March. Let’s go to the shop as soon as possible!!◼︎InformationSULBING HARAJUKU
Address: 2F, Green Oak Harajuku, 1-14-34, Jingumae, Shibuyaku, Tokyo
Business hours: 10：30 – 20：00（LAST ORDER 19：30）
Fixed holiday: undecided
Access: 58m from the Takeshita exit of JR Yamanote Line – Harajuku Station
1 minute on foot from the 2nd exit of Tokyo Metro Chiyoda Line – Meiji Jingu Station
TEL：03-6721-0404■MOSHI MOSHI BOX Harajuku Tourist Information Center
MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.
Services:
Service list
・free wi-fi
・free water
・free PC & charge
・baggage room
・gift shop
・currency exchange
Opening Hours: 10:00-18:00
Closed: The year-end and New Year holidays
Contact: 03-2225-6447
Twitter・Instagram @mmb_harajuku
-
Hi everyone, my name is Shiota and I am the Director at the MOSHI MOSHI BOX, the official Harajuku Tourist Information Center.
Today, I am tackling an enquiry that we have been receiving more of at the MOSHI MOSHI BOX recently. And that is, where is ‘that’ ice cream shop “Eddy’s Ice Cream” with the really photogenic-looking ice cream? Let’s take a look!
That Pink Building in Ura-Harajuku
Exit Takeshita Street and head towards the street opposite between “Murasaki Sports” and “New Balance,” down Meiji-dori, and make a right at Family Mart. Take a right at the first turn and you’ll be able to see the 1F of the pink building on your left. There must be a lot of you out there that know where to find the first floor of the second-hand clothes shop Santonibunoichi, right?!
If in doubt, or you get lost finding your way, then be sure to come and see us at the MOSHI MOSHI BOX.
It’s called “Eddy’s Ice Cream.” It was born in Harajuku and is a super-duper cute ice cream shop. The staff in there are really cute and stylish too in their matching uniform t-shirts♡
360° of Pure Photogenic Décor
The interior of the shop is pasted in pink and white. The colour of the walls is particularly something to highlight – the paint job is beautiful! It’s the same with the choice of lighting in the shop, white makes the surface of the wall look white. The shop manager even gives them the stamp of approval as “the best walls in Harajuku.”
Lots of Photo Spots to Snap Pictures
The décor in the shop was designed in such as way as to make taking photos fun. No matter what spot you choose to take your photo at when in Eddy’s Ice Cream, it will look gorgeous.
The most popular spot is by the pink phones. You can even hold the receivers of each telephone.
Ice Cream at Eddy’s—An Inevitable Heartthrob
There are already ice creams to pick from on the grand menu of Eddy’s Ice Cream where the toppings and everything are decided for you, but you can also customise to your liking – by picking from 10 different varieties of cones, 3 types of ice cream, and 13 toppings.
“I’ll take one the most popular ice cream, and one of the manager’s recommendations.” Upon ordering them…
TA-DA!
My heart skipped a beat. I don’t think it’s an exaggeration to declare these ice creams as the personifications of kawaii. They should be the standard ice cream, with their toppings you can’t find anywhere else!
I’ve never seen an ice cream pursuing the true essence of kawaii as much as these!
This is the most popular ice cream on the menu – the “Unicorn” (￥1,200).
The milk ice cream is covered in pastel coloured cotton candy, and it even has a chocolate flavoured unicorn in the middle. If you eat the cotton candy and ice cream together they mix to create a satisfying and thick taste. It was a texture I have never experienced before. I highly recommend this one to people with a sweet tooth!
This is the manager’s recommendation, the milk flavoured ice cream – with the MOSHI MOSHI BOX initials made out of chocolate and much more. A truly customised MMB original ice cream!!! (￥1,150).
The flavour of the milk is both firm and refreshing, and the balance between the sweetness of the cookie and chocolate was perfect. We’d love for you to try the MOSHI MOSHI BOX ice cream yourselves too!
There’s also extra chocolate sauce on hand if you want to change up the flavour of you ice cream some more. It’s really nice that they’ve thought of everything.
Unmissable Popular Drinks!
The drinks at Eddy’s Ice Cream are pink too♡
The beverage on the left is strawberry milk (￥500) which has strawberry paste with bits to give it that fruity punch. The sweet milk that comes with it makes the perfect combination. The beverage on the right is lemon squash (￥500) which contains lemon peel and lemon juice. You can also choose from two colours – blue and pink.
The shop gets seriously crowded in the afternoon, so if you’re wanting to take some photos or do a photo shoot then you should aim for the morning or just before closing time.
Be sure to check out Eddy’s Ice Cream on your next trip to Harajuku!!
Translation：Joshua Kitosi-Isanga
■Information
Eddy’s Ice Cream
Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所：東京都渋谷区 神宮前4-26-28 1F)
Opening Hours: 11:00-20:00
Closed: No fixed holidays
TEL: 03-6438-9742
Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
Official Homepage: http://eddysicecream.jp/
■MOSHI MOSHI BOX Harajuku Information CenterMOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita street, Meiji street, and Harajuku street.
It is stuffed by person with a through knowledge of the Harajuku area. And here, you can get the most up-to-date news of this area.Service list
・free wi-fi
・free water
・free PC& charge
・baggage room
・gift shop
・currency exchangeOpening hours :10:00〜18:00
Closed: The year-end and New Year holidays
TEL:03-2225-6447
Twitter・Instagram @mmb_harajukuRelated Article：Getting much attention on SNS! Check out the Electric Bulbs Soda specialty shop, 「Harajuku Denki Shokai」
Related Article：Best 7 photo taking spot in Harajuku to take a photogenic picture in Tokyo sightseeing
-
Introducing a new sweets item gaining popularity in Takeshita Street, Harajuku –“Rainbow Soft Cream!”
Hello, everyone! My name is Banako and I am a staff person of MOSHI MOSHI BOX Harajuku Tourist Information Center!
Have you heard of “Rainbow Soft Cream?” It is a sweets item sold in Harajuku that is gathering much attention on SNS nowadays. Harajuku is a place where many ice cream stores are located.
“LE SHINER” which sells this item is often featured in TV programs as a shop that is offering Instagrammable sweets items.
To get to the store, exit JR Yamanote Line – Harajuku Station / Takeshita Exit and walk straight down Takeshita Street. Then, make a right turn at the intersection where CROQUANTCHOU ZAKUZAKU is located. You can’t miss it, and the pink-colored bear sitting outside the shop will be there to greet you.
Rainbow Soft Cream (810 yen – tax included)
This is their popular sweets item –“Rainbow Soft Cream.” Rainbow colored fresh cream is placed around the pink-colored ice cream.
I love desserts, so I love this item. The look of this item and the store is so gorgeous and cute, so I took many photos.
“LE SHINER” sells many popular items such as “Light Bulb Soda” and “Cheese Dog” in addition to “Rainbow Soft Cream.”
Why not visit this shop when you visit Harajuku.
◼︎InformationLE SHINER
〒150-0001
Address: COXY 176 Building 1F, 1-7-10, Jingumae, Shibuyaku, Tokyo
Business hours: weekdays 11:00 to 18:00 / Saturday, Sunday and holiday 10:30 to 19:00
Access: 3 minutes on foot from JR Yamanote Line – Harajuku Station / Takeshita Entrance/Exit
4 minutes on foot from Tokyo Metro Chiyoda Line – Meiji Jingumae Station 5th Exit
TEL：070-1361-8686
■MOSHI MOSHI BOX Harajuku Tourist Information Center
MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.
Services:
Service list
・free wi-fi
・free water
・free PC & charge
・baggage room
・gift shop
・currency exchange
Opening Hours: 10:00-18:00
Closed: The year-end and New Year holidays
Contact: 03-2225-6447
Twitter・Instagram @mmb_harajuku
Writer:Banako(MOSHI MOSHI BOX) Twitter・Instagram(@banakooooo)
-
Hi, everyone. Ellie here from the MOSHI MOSHI BOX Harajuku Tourist Information Center.
Recently at the MOSHI MOSHI BOX we’ve had a lot of people, guys and girls, come in saying that they want to eat some tasty pancakes in Harajuku.
So today, I’m here to recommend some shops that sell pancakes around Harajuku.
Café Casa
“Café Casa” is a long-standing shop whose flavours have remained the same, serving to parents and children through the generations. Everything from the signboard to the illustrated menu and stained glass window created by the owner will leave you feeling cozy. The colour green envelops the café against other vivid colours. Due to customer demand the hot cakes sold there (￥750) have been a familiar item on the menu for almost 20 years. The contrast between the crunchy outside and fluffy inside is exquisite. They’re different from your usual pancakes and have a nostalgic feel to them. Combine them with maple syrup and you’ve got yourself a truly delicious treat.
Full Details: https://www.moshimoshi-nippon.jp/29317
■InformationCafé Casé (Cafe 香咲)
Address: 3-41-1 Jingumae, Shibuya, Tokyo
Opening Hours: Weekdays 9:00-20:30 (last orders 20:00) / Weekends & National Holidays 11:30-18:00 (last orders 17:30)
Closed: Mondays (Except when it falls on a national holiday)
TEL: 03-3478-4281
Website: https://cafecasa.net
gram
This stylish café can be found by walking from Harajuku Station down Takeshita Street for about 5-minutes. When you reach the end, turn right and look for the green signboard. The main food on the menu is pancakes, all of which are made with the best ingredients and made one-by-one after an order comes in. The most popular and recommended item on the menu is the fluffy “Premium Pancake” (￥950). The soft pancake wobbles as the waiter brings it over – it looks like it will collapse just by being placed on the table. Eat this to experience the fluffiest and softest texture you have ever eaten.
Full Article: https://www.moshimoshi-nippon.jp/23455
■Informationgram Harajuku
Address: 1-9-30, Jigumae, Shibuya, Tokyo
Opening Hours: 11:00-21:00
No Fixed Holidays.
TEL: 03-6804-3399
Website: http://www.cafe-gram.com
Bills Tokyo Plaza Omotesando
Bills serve the world’s most famous breakfast and were responsible for causing Japan’s pancake boom. Located in Tokyo Plaza Omotesando Harajuku, the shop’s Australian Ricotta Pancakes. Spread underneath the thick pancake are slices of fresh banana which you eat together with honey comb butter and maple syrup. The marriage between the salty ricotta cheese and sweet syrup is to die for.
■Information
Bills Tokyo Plaza Omotesando Harajuku
Address: Tokyo Plaza Omotesando Harajuku 7F, Jingumae, Shibuya, Tokyo
Opening Hours: 8:30-23:00
No Fixed Holidays.
TEL: 03-5772-1133
Website: http://omohara.tokyu-plaza.com/shopguide/detail_138.html
Jinguen
“Jinguen” is a gallery café located in Ura-Harajuku. Recommended from their menu are their thick homemade hot cakes. The outside of the hot cake is crisp while the middle is silky smooth. Of course, they go really well with maple syrup. You can also add vanilla icing, whipped cream, and chocolate or strawberry sauce.
■InformationJinguen
Address: 3-14-17 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-19:00 (last orders 18:30)
TEL: 03-6804-3536
No Fixed Holidays.
Website: http://www.jinguen.com
Working Holiday Connections – Harajuku Omotesando YM Square Branch
This café is just a one-minute walk from Meiji Jingu Station via Tokyo Metro on the second floor of YM Square. It has tall glass windows which open up the shop and give you a sense of space. Their original “Manly Pancakes” draw a line between standard pancakes and the recent emerging thick and fluffy pancakes to unveil an original and unique texture. The subtle flavour of the eggs make the pancakes melt-in-the-mouth and match perfectly with syrup and fresh cream.
■InformationWorking Holiday Connections – Harajuku Omotesando YM Square Branch
Address: YM Square Harajuku 2F, 4-31-10 Jingumae, Shibuya, Tokyo
Opening Hours: [Monday-Tuesday] Café Lunch 11:00-18:00 / [Wednesday-Sunday] Café Lunch 11:00-17:00 / Dinner 17:00-23:00
No Fixed Holidays.
TEL: 03-6434-0359
Website: http://wh-c.jp/
Sunday Jam – Harajuku Branch
This place’s specialty menu item is their Honolulu Pancakes. They’re incredibly thick, with a crumbly outside and soft middle. These luxurious pancakes have a special flavour made for adults. They are drizzled with butter and fresh cream, and you can choose sausages or bacon to go with them. Eating them with your choice of honey or maple syrup is simply irresistible!
■InformationSunday Jam – Harajuku Branch
Address: Lucessimo 2F, 4-28-28 Jingumae, Shibuya, Tokyo
Opening Hours: Weekdays 11:00-21:00 (Lunch 11:00-14:00) / Weekends & Holidays 9:00-21:00
No Fixed Holidays.
TEL: 03-3478-5707
Webpage: http://www.transit-web.com/shop/sundayjam/index.php
Did you like this list? Try and find your favourite pancakes while in Harajuku!
RELATED ENTRIES
-
Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku
The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.
KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.
The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.
■FOOD & DRINK
During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.
The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.
<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]
■GOODS
New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!
In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.
■EXPERIENCE
During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.
■PHOTO SPOT
At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.
Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!
Information
KAWAII MONSTER SHOP – Colorful Halloween
Running: October 19, 2023 – October 22, 2023/ October 26, 2023 – October 31,2023
Open: 12:00〜19:00
Venue: ASOBIFACTORY（3-21-8, Jingumae, Shibuya, Tokyo)
Access: 7 minutes walk from JR Harajuku Station, 5 minutes walk from Tokyo Metro Meiji-jingumae StationBe sure to follow where the pop-up shop will appear in the future!
Interested companies are welcome to contact us.
Learn more about KAWAII MONSTER CAFE here
https://asobisystem.com/brand/kawaiimonstercafe/ -
HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO
Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.
HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.
The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!
Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747
Information
HARAJUKU COLLECTIVE
Running: February 23 – March 12, 2023
Hours: 10:00-20:00
Venue: Shinsaibashi PARCO B1F Pop-Up Space (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
Official Site: https://ghibli-harajukucollective-ec.com
Online Store (Open until March 31, 2023): https://ec.ghibli-harajukucollective-ec.com
HARAJUKU COLLECTIVE Official SNS:
Instagram: @harajuku_collective
(https://www.instagram.com/harajuku_collective）
Twitter: @harajuku_collect (https://twitter.com/harajukucollect)
-
Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.
FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.
◆About the FRUITS ZIPPER Valentine Pop-Up Shop
When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.
Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.
◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’
Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.
◆Member Appearance Planned on Valentine’s Day
On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!
Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).
FRUITS ZIPPER Pop-Up Shop Exclusive Goods
Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)
Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)
Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)Information
FRUITS ZIPPER Valentine POP-UP SHOP
Running: February 1 – February 14, 2023
Venue: Laforet Harajuku 5F MAKE THE STAGE
*Closed on February 7 and February 8[Fruits Box Daikanyama Collaboration Goods]
Collaboration Gift Box: ¥3,500 (Tax Included)
Collaborative Lucky Grab Bag Lottery: ¥1,500 per try (Tax Included)Check out more details about the pop-up below!
https://www.laforet.ne.jp/pop_up_shop/fruitszipper_2301/Stay up to date:
FRUITS ZIPPER Official Twitter
https://twitter.com/FRUITS_ZIPPER/<Tour Information>
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTERDate: February 3, 2023
Venue: ReNY limited
Time: Doors open 17:30 / Show starts 18:30
Contact: Sunday Folk Promotion (052-320-9100) *Open daily 12:00-18:00Date: February 5, 2023
Venue: Nanba Hatch
Time: Doors open 16:30 / Show starts 17:30
Contact: Kyodo Information (0570-200-888)FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜FRUITS DAY〜
Date: February 9, 2023
Venue: Shibuya WWW X
Time: Doors open 18:00 / Show starts 19:00
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜ZIPPER DAY〜
Date: February 10, 2023
Venue: Shibuya WWW X
Time: Doors open 17:30 / Show starts 18:30
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER -TOUR FINAL –
Date: February 12, 2023
Venue: LINE CUBE SHIBUYA
Time: Doors open 17:00 / Show starts 18:00
Contact: Sunrise Promotion Tokyo (0570-00-3777) *Open weekdays 12:00-15:00Buy tickets for all shows here: https://l-tike.com/artist/000000000899959/
-
The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.
This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.
Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.
Standard Edition (Cover: Nagisa Saito)
Another Edition (Cover: FRUITS ZIPPER）
Information
Zipper 2022-2023 Winter Issue
Release Date: December 23, 2022
Price: ¥700
Publisher: DONUTS
Publishing Company: ShodenshaAvailable at bookstores nationwide and online
Amazon
・通常版
・anotehr editionOfficial Site
https://www.zipper.jp/ -
Fans of Japan and Japanese culture may know that Kobe’s food scene is not to be missed. A new restaurant, KANBE, is now open and tells the story of the city’s food culture. The grand opening was on November 30 in Sannomiya.
The story begins with water, the source of Kobe’s food. The city’s famed fare like Kobe beef, Suma salmon, and seasonal vegetables will take the stage through storytelling, projection mapping, and uniquely planed dishes. Ingredients are served to guests the same day that they are delivered to the restaurant, offering the freshest possible experience. The restaurant also offers a wide selection of drinks made in Kobe, including Nada Gogou sake and Kobe wine. These are made using Nunobiki water from the Rokko mountain range, meaning that everything guests enjoy was truly made in Kobe.
At KANBE, visitors will chat with a storyteller who weaves the story of Kobe’s food into the experience. A chef himself, he is well-versed in cooking methods, food history, and nutrition.
The 18-meter-long counter adds to the experience by displaying seasonal scenery, the water of Nunobiki, and the night view from Mt. Rokko. Nature sounds, like the murmuring of Nunobiki Falls and the chirping of birds, also echo through the restaurant in time with the projection mapping, creating an atmosphere that feels alive.
Why not come enjoy a new kind of dining experience?
Information
FARM TO TABLE ‘KANBE’
Opening Date: November 30, 2022
Reservations Required (May be made up to 3 days prior.)
Address: Taishin Sunset Building 7F (2-5-1 Kitanagasadori, Chuo-ku, Kobe)
Reservations/Official Site: https://www.ko-z.com/
-
The online sake shop KURAND is now selling TIGER & BARNABY SPARKLING, a special sparkling sake made in collaboration with the TIGER & BUNNY 2 anime series.
TIGER & BARNABY SPARKLING is a sparkling sake that will surprise customers with its delicate bubbles and light flavor. The label features an outline of the city of Sternbild, the setting of TIGER & BUNNY, and each bottle will be delivered in a decorated box. This is perfect for Christmas and New Year’s celebrations!
Those who purchase TIGER & BARNABY SPARKLING will receive a TIGER & BARNABY Champagne Stopper as a gift. The bubbliness of this sake is sure to impress, so kick back and relax with friends and family this holiday season with a few glasses of this limited-edition goodness.
Information
TIGER & BARNABY SPARKLING
Order Period: November 4 – November 17 at 16:59
*Orders will be delivered by Christmas
Second Order Period: November 17 at 17:00~
*Orders will be delivered during or after January 2023
(Bottles available for Christmas are only available in limited quantities. Those ordering bottles for a January 2023 delivery should be aware that items are only available to order while supplies last.)Price: ¥8,600 (Tax Included)
Details: https://kurand.jp/collections/tigerandbunny -
The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!
This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.
“SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads.
Information
SHEIN TOKYO
Open: November 13, 2022
Address: b-town Building C, 1, 2F (4-25-9 Jingumae, Shibuya-ku, Tokyo)
Hours: 11:00-19:00 (Closed during New Year’s holiday)
Official Website: https://jp.shein.com
-
Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand.
The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.
About COJI-COJI BABY
“A snooze on the moon…
From childhood to the faraway future,
Coji-Coji is always cozy-cozy.
Such a valuable life.
Grow together with your baby.
Snuggle up with your family.
Be there to relax with those you love.
Spend irreplaceable time together.
After all of these desires and thoughts came together,
COJI-COJI BABY was born.”
Product Release Information
Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.
Coji-Coji Costume Romper: ¥9,900
COJI-COJI BABY Fair Now Open!
Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.
During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!
Information
COJI-COJI BABY
Official Online Store: https://eightex.com/pages/cojicoji
COJI-COJI BABY Fair
Running: October 15, 2022 ~
Venue: Kiddy Land Harajuku, Kiddy Land Osaka Umeda
*Bonus goods are only available while supplies last
*COJI-COJI BABY products will be available starting October 15.
COJI-COJI BABY Promo Video: https://youtu.be/QyGTaz8geT0
-
Shiragiku Sake Brewery will release a special sake made exclusively to mix with soda water on October 1, 2022. The beverage will be available in Okayama Prefecture.
The company’s interest in creating a new sake culture led them to develop &Soda, a delicious sake made to be mixed with soda. This may be helpful for those who don’t know much about sake, or who may feel intimidated by the many different types. Being able to mix it with soda will make sake drinking feel more casual.
Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’
“Many people may like to mix sake with soda water or drink it on the rocks. By doing this, however, a nice sake may lose its flavor, and the drinker might be wasting a nice sake for the sake of a more easy-drinking beverage. &Soda was made exclusively to be mixed. Using Asahi Rice, a specialty in Okayama Prefecture, and water from the brewery, we’ve created a sake that has the proper aroma and sweetness. These characteristics will come through even after being mixed! The alcohol content has been increased to 18 percent, and the package will make the product easy to find and understand,” a statement from the brewery reads.
For more information on how to enjoy &Soda, please see the special website below!
Information
Sake Made Exclusively for Mixing with Soda Water, ‘&Soda’
Release Date: October 1, 2022
Official Site: http://www.andsoda.jp/
-
Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.
The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop.
Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.
Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!
Information
TOKYO SAKE FESTIVAL 2022
Dates:
October 4: Part 1 13:30-16:30 / Part 2 18:00-21:00
October 5: Part 1 13:30-16:30 / Part 2 18:00-21:00
October 6: 16:00-19:00
Venue: Shinjuku Sumitomo Building Triangle Square
(2-6-1 Nishishinjuku, Shinjuku-ku, Tokyo)Buy Tickets/Details: https://tokyosakefestival.bitfan.id/
-
LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!
Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.
General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.
The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!
Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.
Come enjoy a classic burger at this secret burger joint!
Information
Jennifer Seven
Location: Jennifer Seven
J-cube C Building 1F (6-12-6 Jingumae, Shibuya-ku, Tokyo)
-
HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!
Japan Original Items
American Original Items
The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.
“If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.
The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?
© 1988 Studio Ghibli
© 1989 Eiko Kadono – Studio Ghibli – N
© 1997 Studio Ghibli – ND
© 2001 Studio Ghibli – NDDTM
© 2004 Studio Ghibli – NDDMTInformation
HARAJUKU COLLECTIVE Pop-Up Store
Running: August 10 – August 28, 2022
Hours: 11:00-19:00
Venue: AF GALLERY (3-21-8 Jingumae, Shibuya-ku, Tokyo) 1F
Online Store (Japanese)
Order Period: August 10 – December 31, 2022
http://ec.ghibli-harajukucollective-ec.com/*Items available while supplies last.
Special Site (Japanese): https://ghibli-harajukucollective-ec.com/
