Experience VR Dragon Quest at VR ZONE SHINJUKU
30.April.2018 | SPOT
Japan’s biggest VR entertainment facility VR ZONE SHINJUKU introduced Dragon Quest VR to its establishment on April 27, 2018. An opening event was held prior to its introduction on April 25 to up the excitement.
Taking to the stage at the opening event was Square Enix producer Ryutaro Ichimura, Takamasa Hamano of Bandai Namco Amusement, and Yuji Horii, the creator of Dragon Quest. Horii spoke joyfully, saying “It’s been 30 years since Dragon Quest was born. This world that is laid before me is something out of a dream.”
The centre tree in the middle of the venue illuminated with the shout of Lynn. Projection mapping was used to display Yggdrasil, a quintessential sight of the Dragon Quest series.
Guests were able to get involved in VR activities after the stage talks. The moment everyone hooked themselves up to the VR they were blown away by how much it looked like they were in the world of Dragon Quest, and how expansive the green plains were.
If you’re a Dragon Quest fan then enter the world yourself with Dragon Quest VR at VE ZONE SHINJUKU!
Love Me Pom Poko! Manga Gets Themed Cafe at NewType Shinjuku in Tokyo
NewType Shinjuku, a subculture cafe and bar in Tokyo, is collaborating with Modomu Akagawara’s manga series Love Me Pom Poko! from February 6 to 28. The cute and charming world of the series arrives not only on the food and drinks menu but in the form of merchandise and decorations too. As is the case with collaboration cafes in Japan, there’s some free novelties for customers to enjoy when they purchase something from the menu too.
Love Me Pom Poko! is not that known in the West yet, but if you happen to be in Tokyo this month, be sure to stop on by to experience the art of the series yourself.
Love Me Pom Poko! Collab Cafe
Running: February 6, 2021 – February 28, 2021
Location: NewType Shinjuku
Address: Dash Bldg. 1F, 5-12-16 Shinjuku, Shinjuku-ku, Tokyo
Opening Hours: [Weekdays] 16:00-20:00 / [Weekends & Holidays] 11:00-20:00
Official Website: http://ntsnjk.tokyo/
Cat Day 2021: Japan Celebrates the Day of Cats With Pop-Up Shops and Events
06.February.2021 | FASHION
BS TV Tokyo is celebrating Japan’s Cat Day, which falls on February 22, by opening pop-up shops at ten Book1st stores and two Marui stores which will run from February 1 to 28.
The pop-up shops will feature a feline-filled wealth of reading material and merchandise based on popular cat characters in Japan, like Tom & Jerry, Kuroro, Nanana, and more. And if you head to the Nakano branch of Book1st and visit their 2nd floor cafe “Cafe nota nova,” there’ll be some decorative cat-themed displays on show. During the pop-up shops’ openings, all who buy goods and books related to the event will receive a free folder too.
If you love cats, and are in Japan this month, then don’t miss out on this special event in the run up to Cat Day!
Cat Day Pop-Up Shops
Running: February 1, 2021 – February 28, 2021
Book1st Participating Branch List
Locations: Shinjuku, Nakano, Aobadai, LUMINE Kita-Senju, LUMINE Kagagoe, Mosaic Mall Kohoku, Shapo Ichikawa, Bono Sagamiono, Hankyu Nishinomiya Gardens, Ebista Nishinomiya
Running: February 1, 2021 – February 28, 2021
Marui Participating Branch List
Marui Kichijoji (February 16 – 28)
Shinjuku Marui Annex (February 22 – 28)
Event Details: https://www.bs-tvtokyo.co.jp/catday2021/
Loving Valentine’s Day Chocolates Tempt at The Peninsula Boutique & Café in Tokyo
28.January.2021 | FOOD
Peninsula Merchandising Limited is set to capture hearts this Valentine’s Day with the announcement of a desiring new collection of chocolates which will be served at two branches of The Peninsula Boutique & Café in Shin-Marunouchi Building and Isetan Shinjuku from February 1.
Sweetheart | ¥3,400 (Before Tax)
Macarons (6 Included) | ¥2,860 (Before Tax)
Truffle Truffle | ¥1,500 (Before Tax)
Strawberry Bear Ruby Chocolate Bar | ¥1,750 (Before Tax)
Eponge | ¥560 (Before Tax)
Croquembouche | ¥720 (Before Tax)
Rose Rouge | ¥1,500 (Before Tax)
Love Lock Key Ring | ¥5,000 (Before Tax)
The romantic line-up features an assortment of lovingly-crafted confections, from ruby chocolate to colourful macarons, a rose-topped chocolate, and more—all available for the season of love. The boutique cafes will also sell a special heart-shaped key ring for lovers to express to their special someone that they complete them.
The Peninsula Boutique & Café – Valentine’s Collection
Running: February 1, 2021 – March 14, 2021
Locations: The Peninsula Boutique & Café Shinmaru / The Peninsula Boutique & Café Isetan Shinjuku
Shinmaru Branch: https://www.peninsula.com/ja/tokyo/hotel-fine-dining/the-peninsula-boutique-cafe-shinmaru
Isetan Shinjuku Branch: https://www.peninsula.com/ja/tokyo/hotel-fine-dining/the-peninsula-boutique-cafe-isetan
7 Days of Strawberry Dessert Love at Isetan Shinjuku This January
10.January.2021 | FOOD
Isetan Shinjuku has announced a special one-week event titled “7 Days of Loving Strawberries” which is centred around cute and delicious strawberry desserts and will run this month from January 13-19. Ten cafes and restaurants are participating with a sweet and succulent line-up including strawberry daifuku, strawberry shortcake, special parfaits and crepes, and more.
Strawberry Candle Pavlova @ mihopan popcake | Two for ¥972 (Tax Included) *Limited quantities
MIGAKI-ICHIGO Strawberry Parfait @ Ichibiko | ¥1,980 (Tax Included)
Strawberry Shake @ Ichigo-ya Sunsunen | ¥721 (Tax Included)
Crispy Strawberry Mille-Feuille Crepe @ Sorairo Crepe | ¥935 (Tax Included) *Limited quantities
Strawberry Shortcake Parfait @ Shiseido Parlour | ¥1,045 (Tax Included)
Strawberry Daifuku @ Berry UP! | ¥432 (Tax Included)
Ripe Strawberry Milk Pudding @ Kanjyuku Ichigo Kashi Kekyusho | ¥486
Whole Strawberry Sandwich @ Sajisakon | From ¥864 (Tax Included)
MIGAKI-ICHIGO Strawberry Daifuku @ Seigetsudo Hoten | ¥432 (Tax Included)
7 Days of Loving Strawberries (Japanese Name: いちごに恋する七日間)
Running: January 13, 2021 – January 19, 2021
Location: Isetan Shinjuku Floor B1F
Official Website: https://mi-journey.jp/foodie/66251/
discord Yohji Yamamoto x HUNTER Pet Accessories Drop in Tokyo
08.January.2021 | FASHION
discord Yohji Yamamoto, a luxury accessory brand spearheaded by Yohji Yamamoto, has launched a collaboration with German pet brand HUNTER to release a collection of dog collars, leads, and other accessories like bags and wallets.
HUNTER was established in 1980 and has gone on to mark its territory across the world as a provider of high quality pet goods, praised for for the design, functionality, and safety of its products.
Black Dog Collar & Lead
The dog collars are fitted with studs as part of the collaboration. Both the collar and lead feature the same colouring as discord Yohji Yamamoto’s products, arriving in the brand’s signature black as well as beige, the latter of which is often used for its bags and small leather products. They are also clipped with a signature charm which has a design symbolising the collaboration.
Beige Dog Collar & Lead
The accessories are made from elk leather which is soft and made extra durable with double layering. Having the collar and lead the same colours also adds a sophistication to the design when fitted on a dog.
The collection will be released at discord Yohji Yamamoto stores in GINZA SIX, Shibuya PARCO, and Isetain Shinjuku, as well online. More details can be found on the official website here.
discord Yohji Yamamoto Black / Beige Selection
Y BACKPACK Nylon Studs | ¥148,000
ORIGAMI Tote | ¥98,000
Triple Clutch | ¥58,000
Diagonal Bag | ¥45,000
Y SERIES Studs
Y BODYBAG Studs | ¥138,000
Y BACKPACK Studs | ¥158,000
Small Leather Goods
Card Mini Wallet | ¥17,000
Key Wallet | ¥20,000
discord Yohji Yamamoto x HUNTER
discord Yohji Yamamoto GINZA SIX
Address: GINZA SIX Floor 2F, 6-10-1 Ginza, Chuo-ku, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6545
discord Yohji Yamamoto Shibuya PARCO
Address: Shibuya PARCO Floor 1F, 15-1 Udagawacho, Shibuya, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6545
discord Yohji Yamamoto Isetan Shinjuku
Address: Isetan Shinjuku Main Building Floor 1F (Handbags), 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Product Page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=6523
discord Yohji Yamamoto Official Website: https://theshopyohjiyamamoto.jp/shop/c/c50/
Zoff Eyewear and Dragon Quest X Launch Slime Collaboration
Glasses brand Zoff launched its Dragon Quest X themed eyewear collection last Friday (December 18). To promote the collection, the Harajuku branch of Zoff will decorate the shop window with Dragon Quest X Online advertising starting on January 2, 2021. On the same date and at the same store, they will also hold a special Twitter campaign for people to win some free Zoff x Dragon Quest X glasses inspired by the Slimes from the game.
Zoff+DRAGON QUEST X
Dragon Quest‘s Slime Family are known to both players and non-players of the game. The characters come in many different forms like the classic Slime as well as the Bubble Slime, Metal Slime, Slime Knight, and more. The armourers of Dragon Quest have come together to use these slimes to meld legendary new glasses for adventurers.
Slimes, slimes everywhere at Zoff Harajuku!
To promote the Zoff+DRAGON QUEST X collection, the Zoff Harajuku store will be decorated in all things Dragon Quest X Online starting on January 2, 2021. Adventurers are invited to take part in an omikuji lottery draw. Those who draw the highest rank will receive some exclusive Slime merchandise. There are but 10 of these draws to find for just 10 lucky adventurers.
Running: January 2, 2021 from 11:00am (JST) *Until all run out
Location: Zoff Harajuku (Co-Op Olympica Floor 1F, 6-35-3 Jingumae, Shibuya, Tokyo)
Adventurer X & Hero Princess Anlucia life-size panels
In 11 Zoff stores, visitors will find life-size panels of Adventurer X and Hero Princess Anlucia wearing Slime glasses which they can take a photo next to.
Zoff Ario Sapporo / Zoff Sendai LOFT / Zoff Harajuku / Zoff Seibu Shinjuku PePe / Zoff Nikke Colton Plaza / Zoff AEON MALL Zama / Zoff Marché Grand Tree Musashikosugi / Zoff Nagoya PARCO / Zoff Grand Front Osaka / Zoff AEON MALL Dainichi / Zoff Shinsaibashi PARCO / Zoff AEON MALL Fukutsu
Slime Glasses added in-game to Dragon Quest X Online
Those who buy eyewear from the Zoff+DRAGON QUEST X collection will be able to receive an in-game item code for Slime Glasses which their character can wear. If players buy multiple pairs, they will receive multiple codes which they can use on different characters.
To participate in the Twitter campaign to win Slime merch, all you need to do is retweet the tweet that will be sent out on Zoff’s official Twitter page @Zoff_INFO on January 2, 2021.
Slime Eyewear Lottery Twitter Campaign
Running: January 2, 2021 – January 11, 2021
Ⓒ 2012-2020 ARMOR PROJECT/ BIRD STUDIO/SQUARE ENIX All Rights Reserved.
Zoff+DRAGON QUEST X
Official Website: https://www.zoff.co.jp/shop/contents/dragonquest.aspx
SHIRO’s Omotesando Cosmetic and Beauty Store Gets Museum-Like Makeover
The flagship store of cosmetic brand SHIRO, SHIRO Omotesando, received a makeover on Friday last week (December 18). The shop, which has moved to the building’s second floor, has increased in size by 30%, allowing for SHIRO to display its 70 or so skincare and cosmetic products like a museum.
The many ingredients used in SHIRO’s products are now on display—something which customers don’t normally get to see―such as extract of gagome kombu, tamanu, pot marigold, and more. The line-up is packed solely with high quality ingredients by trusted producers and is a chance for people to get to know about the products they are buying even more.
The Edible Display
A special display of edibles, which will change depending on the harvesting seasons, can be enjoyed including ginger, yuzu, aloe, and more.
Underneath the displayed ingredients are eight drawers which reveal the actual size of the ingredients before they are turned into products. It also reveals when they are produced, information about the producers, and so on.
The store has of course undergone a full revamp, with the walls layered with gravel and soil, further adding to the display of the raw materials and ingredients. The wall design incorporates a traditional Japanese architecture method which results in it looking like something straight out of nature.
Limited Edition Products
To celebrate the renovations at SHIRO Omotesando, the store will be selling a limited-edition SHIRO PERFUME as well as a selection of products available at only select stores like SHIRO LIFE and SHIRO HOME items.
SHIRO BEAUTY (B1F)
SHIRO BEAUTY is a salon on floor B1F that manages SHIRO Omotesando. It’s set to close on December 31 and will reopen in mid-February next year to bring in haircut, hair colouring, head spa, and other services as well as facials, body treatments, and more.
SHIRO PERFUME will be sold in limited quantities and is exclusive to SHIRO Omotesando.
SHIRO PERFUME – WISHING WELL | ¥10,500 (Before Tax)
SHIRO PERFUME – WISHING WELL Fragrance
A warm and cosy fragrance with fresh berry notes on top and bitter orange for accent.
TOP: Bitter Orange, Berries, Redcurrants
MIDDLE: Jasmine, Rose
LAST: Wood, Cedarwood, Musk
Address: 5-2-7 Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00
Access: 5-minutes on foot from Omotesando Station’s A1 Exit
SHIRO Official Website: https://shiro-shiro.jp/
SCRAP x SNOOPY Puzzle Game Project Announces Extension Into 2021
TOKYO MYSTERY CIRCUS has announced an extension of its ongoing SCRAP x SNOOPY Puzzle Game Project.
The SCRAP x SNOOPY Puzzle Game Project invites visitors to join Snoopy and the Peanuts Gang for a whole bunch of puzzle-solving fun. There’s also exclusive merchandise for Snoopy fans to get their hands on. The project was originally scheduled to end on December 31, 2020, but due to the COVID-19 pandemic, many people were unable to attend which resulted in demand for an extension.
There are three puzzle experiences for people to enjoy including “Snoopy and the Clue Solving Circus,” “Snoopy and the Secret Recipe,” and “Snoopy and the Mysterious Painting.” Each has players getting their own puzzle-solving kit which they must use in conjunction with the phone app LINE. The puzzles have them running around TOKYO MYSTERY CIRCUS, Japan’s first and biggest puzzle theme park.
Visitors can tuck into a range of Snoopy themed food as well as get their hands on over 30 pieces of original merchandise from tote bags to handkerchiefs, origami, and more.
SCRAP x SNOOPY Puzzle Game Project
Event Page: https://mysterycircus.jp/snoopy/en/
TOKYO MYSTERY CIRCUS
Address: APM Bldg., 1-27-5 Kabukicho, Shinjuku, Tokyo, 160-0021
Opening Hours: Weekdays 11:30-23:00 / Weekends & Holidays 09:30-23:00
No Fixed Holidays.
Price: Free Entry (*Separate tickets required for games)
TOKYO MYSTERY CIRCUS x Snoopy Official Website: https://mysterycircus.jp/snoopy/en/
Square Enix Collaborates With Vicky’s On Game Themed Food
Hyatt Regency Tokyo’s restaurant Vicky’s is collaborating with Square Enix from December 21, 2020 to January 17, 2021 to serve up a special game themed menu for the video game company’s ‘Crystal Story: The Mysterious Forest and the Goddess’ event.
Crystal Story: The Mysterious Forest and the Goddess
The event is taking place at Shinjuku Central Park from December 21-27 this year, turning the park into a crystal-covered light show. As part of the event, Vicky’s will be serving up a special menu in collaboration with the event until January 17, with pulled pork sandwiches, a special dessert made with white chocolate, vanilla mousse, and raspberry sauce, and much more. All the dishes will send visitors into a magical world like that of a video game.
For special drinks are also available and are inspired by the colourful crystal illuminations that will light up the park.
Vicky’s Collaboration Menu
Running: December 21, 2020 – January 17, 2021
Enquiries: 03-3342-4509 (SHINJUKU HIKARI)
Special Site: https://www.shinjukuhikari.com/
Sanrio’s Little Twin Stars Kiki & Lala Light Up Shinjuku With TWINKLE COLOR CHRISTMAS Illumination Event
Sanrio’s beloved character pair Kiki & Lala, also known as the Little Twin Stars, are hosting a special winter event titled “TWINKLE COLOR CHRISTMAS” at Shinjuku Southern Terrace from December 1 to 25, illuminating the area with beautiful Christmas lights, as part of their 45th anniversary.
Kiki & Lala’s twinkling Christmas tree magical in the daytime and night time
The towering 4-meter tall Christmas Tree is decorated in countless mirror balls which reflect beautifully both during the day from the sun and at night with Kiki & Lala’s illuminations. A special light show is also taking place from 16:30 each day with Christmas songs.
Decorated around the tree are Kiki & Lala neon signs and pastel-coloured adornments.
Those unable to visit Shinjuku this Christmas can access the “TWINKLE COLOR CHRISTMAS AR TREE” digitally This will have Kiki & Lala’s Christmas tree appear on your phone when taking photos. You can access it here.
Kiki & Lala treats at the Sanrio Cafe Wagon
Limited time menu
45th Anniversary Items
On weekends, as well as from December 19 up to Christmas Day, a food wagon will make an appearance at the event serving Kiki & Lala food and drink like the pink and fruity Ruby Chocolate Latte and fruit-filled Twinkle Crepe.
©’76,’20 SANRIO 著作(株)サンリオ
Little Twin Stars x Shinjuku Southern Terrace TWINKLE COLOR CHRISTMAS
Running: December 1, 2020 – December 25, 2020
Tree Light-Up Schedule: December 1 = 17:00-24:00 / December 2-24 = 16:30～24:00 / December 25 = 16:30-21:00
Address: 2-2-1 Yoyogi, Shinjuku, Tokyo
Official Website: https://www.sanrio.co.jp/news/ts-odakyu-twinkle-color-christmas-20201119/
IKEA Shinjuku will be conveniently located just a 5-minute walk from JR Shinjuku Station. It will feature a line-up of products to get people living more sustainably at an affordable price. It will also serve authentic Swedish food.
Helen Von Rice (IKEA CEO, Chief Sustainability Officer) | Comment
“We are so excited to continue our city-expansion journey with our third city shop meeting many more of the Tokyoites in the bustling Shinjuku district. We hope to inspire and solve home-furnishing needs at a time when the home has never been more important. Our Shinjuku shop will also continue to offer great plant-based food as well as sustainable products to reach our goal of being climate-neutral by 2030.”
Grand Opening: Spring 2021
Address: Keio Shinjuku B1F-3F, 3-1-13 Shinjuku, Shinjuku-ku, Tokyo
Official Website: https://www.ikea.com/jp/ja/
Enjoy the Beautiful Taste of Kyoto at Isetan Shinjuku in Tokyo
28.November.2020 | FOOD
Isetan Shinjuku has announced a special event dedicated to promoting the beautiful taste of Tokyo. Set to begin on December 2, the event will see both traditional and newer restaurants from Kyoto come together to serve up Kyoto-style cuisine to the people of Tokyo from oldies like sushi to dango to more modern dishes like okonomiyaki and katsu sandwiches. Visitors will also be able to watch real chefs from Kyoto at work.
Hi-Lite Shokudo’s “Hi-Lite Katsu Sandwich” | ¥850
Since first opening in 1960, Hi-Lite Shokudo has continued to treasure the taste of home cooking and has continued to evolve that taste over the years to cater to each generation. Its famous katsu sandwich is made with a secret sauce that has kept it unbeaten against other popular eateries in Kyoto, and they’ve upped the taste for this event.
Kotoka’s “Mitarashi-dango” | ¥864 (6 Sticks)
These dango are made fresh in front of customers and are doused in a rich secret sauce. Their chewy texture is irresistible.
Izuu’s Mackerel and Tilefish Assortment | ¥4,455 (3 of each per person)
Izuu is an iconic sushi restaurant in Kyoto that was first established in 1781. This assortment is made with chub mackerel from coastal waters, esumai rice from Shiga Prefecture, and kombu from Hokkaido.。
Yumeya’s Fuwafuwa Okonomiyaki | ¥801 (1 portion)
Many people living outside of Kyoto search for the okonomiyaki flavour served by Yumeya. It’s made fresh, fluffy, and is topped with lots of ingredients.
Daitokuji Saiki-ya’s “Dashimaki Tamago” | ¥648 (1 portion)
Daitokuji Saiki-ya is a specialty store in Kyoto catered food in business for 1933 years. It serves Kyoto-style dashimaki tamago as well as lots of other delicious food that captures the taste of Kyoto.
Kyoto Food Fair (Japanese: 美味満喫 冬の京都特集)
Running: December 2, 2020 – December 8, 2020
Location: Isetan Shinjuku Floor 1F
Official Website: https://www.isetan.mistore.jp.e.az.hp.transer.com/shinjuku/shops/foods/foodcollection/shopnews_list/shopnews010.html